Yannis Apostolopoulos: Rising Coffee Consumption Reshapes Global Market Dynamics

Bangkok – Qahwa World

Chief Executive of the Specialty Coffee Association, Yannis Apostolopoulos, told the Bangkok Post that the global coffee market is undergoing a structural transformation, as coffee-producing countries are no longer limited to exporting but are also emerging as major consumption markets, reshaping global demand dynamics.

He noted that this shift is clearly visible in countries such as Brazil, which combines its position as one of the world’s largest coffee producers with being one of the fastest-growing consumption markets. Brazil currently ranks just after the United States in coffee consumption, with expectations that it could eventually become the world’s largest coffee-consuming nation, significantly influencing global supply and demand balance.

Apostolopoulos also highlighted the rapid growth of Thailand’s coffee market, both in terms of consumption and service quality development. He pointed to the expansion of specialty coffee shops and rising consumer awareness, alongside the emergence of local producers delivering high-quality coffee with distinctive sensory profiles. He added that Thailand’s development trajectory resembles the earlier evolution of South Korea’s coffee culture.

Regarding the concept of specialty coffee, he explained that it involves transforming coffee from a traditional commodity into a value-based product that can be measured through precise criteria. These include origin, variety, processing method, and sensory characteristics, all of which enhance transparency and increase market value.

He further noted that the sector is supported by global training programmes reaching around 80,000 participants annually, covering brewing, roasting, and sensory skills, as well as specialised programmes in sustainability, equipment maintenance, and coffee shop management. New initiatives have also been launched to support the retail sector and entrepreneurs.

Commenting on rising global coffee prices, Apostolopoulos said the increase is driven by multiple factors, including climate change, production disruptions, and imbalances between supply and demand. He stressed that current prices more accurately reflect market realities compared to previous years, particularly as past prices had fallen below production costs before climate pressures, supply chain disruptions, and the Covid-19 pandemic significantly altered the market.

The remarks come as World of Coffee Bangkok 2026 is being held at BITEC, Halls 98–99, from Thursday to Saturday, bringing together global stakeholders from across the coffee industry in a professional platform aimed at strengthening trade, partnerships, and the development of the specialty coffee sector.

China Pushes Taiwan Off Coffee’s Global Stage

Dubai – Qahwa World

A quiet change in the records of the World Coffee Championships has sparked controversy across the specialty coffee industry after “Taiwan” was replaced with “Chinese Taipei” in the official listing of the 2026 World Latte Art Champion.

The change came days after Taiwanese barista Bala claimed victory at the World Latte Art Championship held in San Diego, earning 531 points with intricate latte creations featuring animals including a raccoon, giraffe and red pandas.

According to Asia Times, the original championship announcement identified Bala as representing Taiwan. About a week later, however, the World Coffee Championships records were quietly updated to list him under “Chinese Taipei,” without any public explanation from the organizers.

The report also noted that historical ranking PDFs previously available on the competition’s website were later removed, raising concerns among observers about the erasure of past national representations in coffee competitions.

While the change may appear minor, critics say it reflects the growing reach of geopolitical pressure into global cultural and professional industries — including specialty coffee. The incident has also renewed debate over how international private organizations respond when caught between political sensitivities and claims of neutrality.

Taiwan’s specialty coffee community has spent nearly two decades building its reputation on the world stage. Since first appearing in the World Barista Championship in 2007, Taiwanese competitors have secured multiple international titles across brewing, roasting, tasting and latte art competitions.

Bala’s 2026 victory marked the latest achievement in a long line of Taiwanese successes that helped establish the island as one of Asia’s leading forces in specialty coffee.

 

World Coffee Championships Adopts “Chinese Taipei” Designation for Taiwanese Competitors

Dubai – Qahwa World

The World Coffee Championships (WCC), a global series of seven annual skill-based coffee competitions operated under the Specialty Coffee Association, has updated how it officially designates competitors from Taiwan. This World Coffee Championships Taiwan Chinese Taipei change reflects the new naming convention. Effective April 28, the organization will list Taiwanese competitors under the name “Chinese Taipei,” aligning its terminology with international sporting bodies such as the International Olympic Committee and FIFA.

According to a statement released by the WCC, the change is described as an administrative update that does not affect eligibility, qualification pathways, or the competitive experience of participants. The organization emphasized that competitors will continue to be recognized and celebrated individually for their achievements on the global stage. In fact, this World Coffee Championships Taiwan Chinese Taipei change is presented as a procedural modification rather than a shift in the event’s core values.

The WCC also addressed its broader intent in the announcement, stating that the adjustment was made in line with global naming conventions used in international sport. It further stressed that its commitment to showcasing excellence in coffee and supporting the global specialty coffee community remains unchanged. Importantly, the World Coffee Championships Taiwan Chinese Taipei change aims to ensure consistency across international events.

However, the update has drawn significant attention within the coffee industry and beyond, particularly in Taiwan’s active specialty coffee sector. Taiwanese competitors have participated in WCC events under the “Taiwan” designation since 2007, and the change has been met with concern from parts of the local coffee community. Still, this World Coffee Championships Taiwan Chinese Taipei change has become a significant topic of discussion among industry professionals.

The Taiwan Coffee Association, which organizes WCC-sanctioned events in Taiwan, stated that it did not initiate the change and has historically worked to preserve the “Taiwan” designation in international competitions. The association characterized participation under “Chinese Taipei” as a necessary condition moving forward.

Prominent voices in the coffee community have also expressed unease. Some professionals argue that the change goes beyond administrative labeling and touches deeper issues of identity, representation, and historical recognition within the specialty coffee world.

Coffee professionals, including past WCC champions, have publicly questioned the retroactive application of the naming update across official records and digital platforms. Concerns have been raised about consistency, transparency in decision-making, and how such changes may impact the historical record of competition results.

In Taiwan, the issue has also reached political attention. Lawmakers have called for clarification from relevant authorities, suggesting that the change may warrant diplomatic review given its broader implications beyond the coffee sector.

From a coffee industry perspective, the development highlights an ongoing tension between global standardization and regional identity. The specialty coffee community has long emphasized values such as traceability, origin integrity, and producer recognition—principles that some stakeholders feel intersect with how competitors and producing communities are represented on the world stage. Lastly, the World Coffee Championships Taiwan Chinese Taipei change will likely influence future conversations around producer representation internationally.

At the same time, the WCC maintains that its focus remains unchanged: celebrating skill, craftsmanship, and innovation among baristas, roasters, and coffee professionals worldwide.

As the specialty coffee sector continues to expand globally, this development underscores how even administrative decisions within competition frameworks can resonate far beyond the stage—shaping conversations around identity, governance, and the cultural meaning of coffee itself.

Some Instant Coffee Types Have Higher Caffeine Content

Dubai – Qahwa World

A recent analysis highlights how widely caffeine levels can vary across instant, ground, and takeaway coffees. In some cases, a large cup can reach or exceed 400 milligrams of caffeine, a level often referenced as the daily upper intake for healthy adults.

Large variation across coffee types

Testing of popular products revealed that caffeine content is not consistent. Differences in roast style, brewing method, and serving size all play a role in how much caffeine ends up in a cup.

Among grocery products, espresso-style ground coffee showed the highest levels. For takeaway drinks, stronger dark roast options ranked among the most concentrated.

Estimated caffeine levels in home brewed coffee

Coffee Brand / Type Small Cup (8 oz) Large Cup (24 oz)
Nescafé Taster’s Choice Instant 42 mg 125 mg
Folgers Classic Roast Instant 57 mg 170 mg
Starbucks Blonde Roast Instant 76 mg 227 mg
Black Rifle Coffee Blackbeard’s Delight 79 mg 236 mg
Starbucks Pike Place Medium Roast 92 mg 277 mg
Peet’s Major Dickason’s Blend Dark Roast 104 mg 311 mg
Maxwell House Breakfast Blend 113 mg 338 mg
Starbucks Veranda Blend Light Roast 120 mg 361 mg
Cameron’s Breakfast Blend 123 mg 368 mg
Dunkin’ Blueberry Muffin Medium Roast 132 mg 397 mg
Good & Gather Caramel Macchiato 133 mg 400 mg
Bones Coffee Highland Grog 135 mg 406 mg
Green Mountain Caramel Vanilla Cream 140 mg 420 mg
Café Bustelo Espresso Ground Coffee 175 mg 524 mg

Takeaway coffee caffeine levels

Coffee Chain Small Cup (12 oz) Large Cup (20 oz)
Dunkin’ Original Blend 175 mg 291 mg
McCafé Premium Roast 177 mg 295 mg
Starbucks Pike Place 248 mg 414 mg
Peet’s Major Dickason’s Blend 281 mg 468 mg

Why caffeine awareness matters

Many coffee products do not clearly display caffeine content. This makes it difficult for consumers to track intake, especially when portion sizes and brewing styles vary.

General guidance suggests that up to 400 milligrams per day is a reasonable limit for most healthy adults. However, a single large cup from some brands can approach or exceed that amount.

Potential benefits of moderate intake

Moderate caffeine consumption is associated with improved alertness, concentration, and physical performance. Some long term research also suggests a possible link between coffee consumption and reduced cognitive decline, though findings are not uniform.

Who should limit caffeine

Some individuals may need to monitor their intake more closely, including those who are pregnant, people with anxiety conditions, individuals with heart related concerns, and those taking medications that interact with caffeine.

Effects of excessive caffeine

High intake can lead to sleep disruption, restlessness, increased heart rate, and digestive discomfort. Regular high consumption may also result in dependence, with withdrawal symptoms such as headaches or fatigue.

Final thoughts

Caffeine levels in coffee are not standardized. Paying attention to serving size and coffee type can help avoid unintentionally consuming more caffeine than expected.

 

Top Espresso Drinks: Latte Up 31% in 2026

New York, NY – Qahwa World announces new insights on espresso-based beverages 2026 trends.

Americans aren’t just drinking more specialty coffee. They are going espresso first, which is especially evident in espresso-based beverages 2026 results.

According to the Spring 2026 National Coffee Data Trends (NCDT) report from the National Coffee Association, 58% of American adults had a specialty coffee in the past week, up from 53% in 2022. But the real story lies inside the cup: Espresso-Based Beverages (EBBs) are driving the growth. Notably, espresso drinks based on espresso are shaping beverage preferences in 2026.

Overall, 45% of American adults consumed an EBB in the past week, up from 40% in 2022. The newly released “America’s Top Cups” ranking for Americans aged 18+ reveals the order of espresso favorites, highlighting how espresso-based drinks will continue evolving throughout 2026.

The Top Espresso-Based Beverages (Past Week)

Rank Beverage Past-week consumption Change since 2022
1 Latte 21% Up from 17%
2 Espresso 20% Up from 16%
3 Cappuccino 17% No change
4 Caffè Mocha 12% No change
5 Americano 10% No change
6 Macchiato 9% No change
7 Flat White 5% No change

📈 Latte surges 31% since 2025

The latte is accelerating. The report shows latte consumption is up 31% since 2025, making it the fastest growing espresso beverage. Straight espresso also climbed from 16% to 20% over the same period. A sign of growing appreciation for quality shots. In conclusion, we see espresso-based beverages 2026 influencing consumption patterns across the industry.

A Changing Coffee Landscape

Non-espresso options like cold brew (18% popularity) and frozen blends (15%) still have a place. But the espresso category is where the momentum lies. For retailers, these espresso-based beverages 2026 trends indicate that menu innovation is essential for staying ahead.

“The shift toward espresso-based beverages reflects a broader sophistication in American coffee tastes. Consumers know what they want, and they want it pulled fresh.”

The Spring 2026 NCDT Report was conducted in January 2026 by Dig Insights. It offers complete data on consumption trends, demographic breakdowns, and future forecasts, including projections for espresso-based beverages in 2026.

The Hidden Science in Your Morning Cup: How Electricity Could Finally Tame Coffee’s Wild Inconsistency

A new electrochemical method promises to do what refractometers and taste-testers alone cannot: measure both strength and roast quality in a single sip.

Dubai – Qahwa World

There is a quiet frustration that haunts every coffee lover’s life. You find a bag of beans you love. Bright, complex, perfectly balanced. You brew it exactly the same way the next morning. And somehow, it is wrong. Too bitter. Too sour. Thin and lifeless.

The problem is not your technique. Or rather, it is not only your technique. The problem is that coffee is one of the most chemically complex beverages on Earth. More than a thousand compounds interact in ways that scientists are still struggling to understand. And for decades, we have been flying blind when it comes to measuring what actually ends up in the cup.

The coffee industry has relied on a single number to assess quality: total dissolved solids, or TDS, measured by shining light through the liquid. A refractometer tells you how much coffee material is dissolved in the water. But it cannot tell you what that material is.

And that, as it turns out, is a serious problem.

Now, a team of chemists at the University of Oregon, led by Christopher Hendon, has published a study in Nature Communications that offers a radical alternative. They have shown that by running a simple electrical test on a cup of black coffee, with no sample preparation, no dilution, no fancy reagents, you can measure both the strength of the brew and, separately, how dark the coffee was roasted. Two of the most critical variables in coffee quality, captured in a single voltammogram.

The Refractometer’s Blind Spot

To understand why this matters, you have to understand what the coffee industry has been working with.

The refractometer is a marvel of practical engineering. It measures how much light bends as it passes through a liquid, the refractive index, and uses an empirical formula to convert that number into a percentage of dissolved solids. A typical filter coffee might register around 1.35% TDS, meaning that 98.65% of what is in your cup is water.

But here is the catch: different substances bend light differently. A 2% glucose solution has the same refractive index as a 4% ethanol solution. In a simple system, that is a problem. In coffee, which contains hundreds of organic acids, sugars, alkaloids, lipids, and melanoidins, it is a fundamental limitation.

Two coffees can have identical TDS readings and taste completely different. A light roast and a dark roast, brewed to the same strength, will produce wildly different flavor experiences. The refractometer cannot tell them apart.

Hendon’s team set out to build a tool that could.

A Method Borrowed from Battery Science

Cyclic voltammetry sounds intimidating, and the instruments used to perform it, potentiostats, are normally found in laboratories testing batteries or fuel cells. But the basic principle is elegant. You immerse electrodes in a solution, sweep the voltage across a range, and measure how much current flows.

Different molecules respond at different voltages, either donating or accepting electrons. In principle, you could identify specific compounds, such as caffeine, chlorogenic acids, or the organic acids that give coffee its brightness, by looking for their characteristic signatures on the voltammogram.

But Hendon’s team took a different approach. Instead of trying to identify individual molecules, they looked at the overall shape of the response, particularly in the region where hydrogen ions interact with the surface of a platinum electrode.

What they found was surprising.

In brewed coffee, which is naturally conductive and self-buffered to a pH of about 5, the voltammogram looks remarkably like that of acidic water. There are features corresponding to hydrogen adsorption onto the platinum surface, followed by hydrogen gas evolution at more negative voltages. On the return sweep, oxygen-related chemistry appears.

But here is where it gets interesting. When you cycle the voltage repeatedly, those hydrogen-related features shrink. The current decreases by about 34% from the first scan to the second and another 18% to the third. Something is coating the electrode surface, blocking the sites where hydrogen would normally react.

That something, the researchers discovered, includes caffeine.

Scavenging the Cup

To prove this, they did something clever. They took a platinum mesh electrode, far larger than the tiny disk used for routine measurements, and cycled it hundreds of times in brewed coffee, deliberately building up a layer of adsorbed material. Then they submerged the electrode in a water-acetonitrile solution, sonicated it to release the adsorbates, and ran the resulting liquid through a high-performance liquid chromatograph coupled with a mass spectrometer.

Caffeine showed up. About 300 micrograms of it, representing roughly 0.4% of the total caffeine in an average cup. Over the course of the experiment, each hundred-cycle scan scavenged about 0.1% of the available caffeine.

But caffeine is not the whole story. Dark roasts have less chlorogenic acid than light roasts. Those compounds break down during roasting, contributing to the bitter, smoky, “dark” flavor profile. The team used density functional theory calculations to show that both caffeine and 5-caffeoylquinic acid, a common chlorogenic acid isomer, bind stably to platinum surfaces, with slight preferences for different crystal facets. The suppression of the hydrogen signal, they argue, reflects the ensemble of organic molecules competing for the electrode surface. And that ensemble changes with roast level.

Distilling the Data

To test this hypothesis, the researchers did something any good coffee scientist would do: they roasted coffee. Starting with a Colombian green bean, they generated six progressively darker roasts, ranging from 75.8 Agtron units (light) down to 55.7 (dark). They rested the beans for seven days to allow carbon dioxide to off-gas, then brewed them using the Specialty Coffee Association’s cupping protocol.

Here is the critical step. They diluted each brew to exactly 1.00% TDS, measured by refractometer. So all six coffees had the same strength. Any difference in the voltammogram would therefore be due to composition alone, to roast level.

The difference was dramatic. The lightest roast passed about 50% more charge in the hydrogen region than the darkest roast. When they plotted total charge against TDS for each roast, they found a linear relationship, but the slope was steeper for lighter roasts.

In other words, the electrochemical method can decouple strength from roast color. Two coffees with the same TDS but different roast levels produce different electrical signatures. That is something a refractometer cannot do.

The Blind Taste Test

But the real validation came from a collaboration with Colonna Coffee, a specialty roaster in Bath, UK. Colonna had roasted four batches of the same coffee to the same target whole-bean color, about 93 Agtron units. Three of the batches were acceptable. One was rejected by their sensory quality control panel because it was too light, 98.9 Agtron, and exhibited undesirable flavors.

The roaster sent the samples to Hendon’s lab in single-blind fashion: four unlabeled samples, no indication which was rejected.

The team brewed each sample five times, in random order, and ran their voltammetry measurements in another random order. The refractometer readings showed no statistical difference between any of the four samples. The whole-bean color measurements, the very specification the roaster was trying to hit, could not distinguish the rejected batch from the acceptable ones.

But the electrochemical method could.

The current passed in the first scan clearly separated sample 1, the rejected batch, from samples 2, 3, and 4. The differences were statistically significant, with p-values as low as 0.0002. The acceptable batches all fell within the same statistical class.

The fouling rate, how quickly the current decreased from scan one to scan two, was identical across all four samples. That rate depends on concentration. But the absolute current in the first scan depends on composition. By looking at the first scan alone, the method correctly identified the out-of-spec coffee.

The roaster confirmed: sample 1 was the rejected batch.

Why This Matters for the Coffee Industry

Let me pause here and translate what this means for someone running a roastery or a café.

Right now, quality control is a patchwork. You measure bean color with a spectrophotometer. You measure brew strength with a refractometer. And then you taste. But tasting is subjective, and even the best palates fatigue. A batch that passes all the instrumental checks can still fail on the cupping table because something subtle went wrong in the roast, a slightly uneven development, a minor deviation in the temperature curve, a bean that did not behave the way the previous batch did.

The electrochemical method offers something new: a single measurement that captures both the amount of coffee in the cup and the kind of coffee that is there. It is sensitive to the ensemble chemical composition in a way that refractive index is not.

Hendon’s team envisions quality control calibration curves. A series of simple CV measurements on progressively more dilute coffee allows a roaster to rapidly construct a reference, enabling quantitative comparisons of separate batches of the same coffee roasted to the same color.

But perhaps more intriguingly, the method is sensitive to differences that even color-matched batches can show. Those four batches from Colonna had nearly identical Agtron readings. The refractometer could not tell them apart. The human tongue could, but the electrochemical method could, too, and with quantitative precision.

What the Method Cannot Do (Yet)

A responsible reporter must also note the limitations.

First, the method requires a potentiostat and a platinum electrode. While these are not exotic instruments, potentiostats are common in electrochemistry labs and are becoming smaller and more affordable, they are not yet a café countertop tool. The researchers have a financial interest in a company called Overpotential, which is working to commercialize electrochemically modified food products, suggesting that they see a path to real-world application. But we are not there yet.

Second, the method does not replace tasting. It supports it. The goal is not to build a machine that tells you whether a coffee is “good” or “bad” in some absolute sense. The goal is to build a machine that tells you whether this batch matches the chemical profile of the batch you approved last week. Consistency, not judgment.

Third, the research was conducted on a relatively narrow set of coffees, a single Colombian origin roasted to different levels, plus a validation set from a roaster in the UK. The authors acknowledge that the shape of the “plane” mapping charge to TDS and Agtron color may be coffee-specific. A robust quality control system would require calibration curves for each coffee, each roast profile, each brewing method.

And finally, the method as currently described requires the coffee to be brewed to cupping standards, a standardized protocol that includes a specific water temperature, contact time, and filtration method. Real-world brewing in a busy café is messier than that. Whether the method remains reliable across variable grind sizes, water compositions, and brewing devices is an open question.

The Deeper Insight

But there is something deeper here, something that speaks to a broader shift in how we think about coffee quality.

For decades, the specialty coffee industry has pursued a kind of analytical reductionism. We measure TDS. We measure extraction yield. We measure bean color. We measure particle size distributions. We track water chemistry to the part per million. The implicit goal is to control every variable so precisely that the sensory outcome becomes predictable.

But coffee resists that kind of control. Not because we lack precision instruments, but because the relationship between the variables and the sensory experience is nonlinear, emergent, and deeply dependent on the ensemble chemistry of the brew.

What Hendon’s team has done is to embrace that complexity rather than try to reduce it. They are not measuring individual compounds. They are measuring the collective effect of those compounds on a simple electrochemical process, hydrogen adsorption onto platinum. The current depends on how many protons are available and on how many organic molecules are competing for the electrode surface. That competition is a proxy for the overall chemical character of the brew.

In a sense, the voltammogram is doing something very similar to what your tongue does. Your taste receptors respond to patterns of molecular activation, not to individual analytes. Sweetness is not sucrose; it is the activation of a family of receptors by a range of molecules that share certain structural features. Bitterness is similarly complex. The electrochemical method captures a related kind of ensemble property.

This is not a coincidence. Both taste and electrochemistry are fundamentally about molecular interactions at surfaces.

A New Tool for an Ancient Craft

Coffee has been drunk for at least 500 years, and for most of that history, quality assessment was purely sensory. You tasted it. If you were good, really good, you could identify origin, roast level, and defects by smell and taste alone.

The modern specialty coffee movement has added instruments to the toolkit: color meters, refractometers, moisture analyzers, gas chromatographs. Each has improved consistency. Each has also revealed new dimensions of variability.

The electrochemical method proposed by Hendon’s team is the latest addition to that toolkit. It is not a revolution that renders the human palate obsolete. It is a new lens that reveals something the other lenses miss. It sees composition where the refractometer sees only concentration. It sees the difference between light and dark that a spectrophotometer, fixed on a single color target, can miss.

And in a blind test against a roaster’s own quality control panel, it got the answer right.

That is the standard that matters. Not whether the method is elegant or novel or scientifically interesting, though it is all of those things, but whether it can do work that needs doing. Whether it can help a roaster catch a bad batch before it goes out the door. Whether it can help a café reproduce a beloved brew day after day. Whether it can give the coffee industry something it has never had: a direct, quantitative, in-situ measurement of the chemical properties that actually determine flavor.

The answer, based on this study, appears to be yes.

The Bottom Line

Christopher Hendon and his colleagues have shown that cyclic voltammetry can measure both the strength and the roast level of black coffee in a single, rapid test with no sample preparation. The method is sensitive enough to distinguish between batches of coffee that have identical TDS and nearly identical bean color, batches that a refractometer cannot tell apart and that a roaster might reject only after tasting.

This is not yet a café-ready tool. But it is a proof of concept for a fundamentally different approach to coffee quality analysis: one that measures ensemble chemical properties rather than individual analytes, that embraces complexity rather than reducing it, and that aligns more closely with how human sensory perception actually works.

For an industry that has long sought a quantitative method to assess beverage qualities beyond those informed by sensory panels, this is a significant advance.

And for the rest of us, the millions of people who start each day with a cup of coffee that is sometimes transcendent and sometimes merely adequate, it is a reminder that the science of that morning ritual is still being written. The perfect cup is not yet a solved problem. But we are getting closer.

The study, “Direct electrochemical appraisal of black coffee quality using cyclic voltammetry,” appears in Nature Communications (2026, Vol. 17, Article 3618). Christopher H. Hendon and Doran L. Pennington have a financial interest in Overpotential, a company commercializing electrochemically modified food products.

Victoria Arduino to Showcase Innovation at World of Coffee Bangkok 2026

Bangkok – Qahwa World

From May 7 to 9, Victoria Arduino will take part in World of Coffee Bangkok 2026, one of the most anticipated events in the global specialty coffee industry. Hosted in Bangkok, the brand will present its vision focused on design excellence and high performance.

Visitors can find Victoria Arduino at booth B311, where its iconic machines and solutions will be showcased, all designed to support baristas and coffee businesses worldwide.

  • L’Atelier makes its debut

A key highlight of this year’s participation is the launch of L’Atelier, a new concept space dedicated to creativity, craftsmanship, and timeless design. Inspired by luxury ateliers, the project introduces a new level of customization, transforming each coffee machine into both a professional tool and a unique design piece.

  • Exclusive sensory experiences

Throughout the event, the Victoria Arduino booth, including the But First Coffee bar, will host special roaster takeovers in collaboration with leading Thai barista champions:

May 7: Fika and Co. Roasters with Jen Kawinrat Veerawat
May 8: Rosetta Roasters with Tee Sittipong
May 9: Asterisk Espresso Rosters with Kittipo Eangchoun

These sessions will offer visitors a rich sensory journey, combining high quality coffee, skilled baristas, and advanced extraction technology.

  • Barista champions on stage

At booth B311, a dedicated station featuring the Black Eagle Maverick Core will host a lineup of internationally recognized baristas:

Daniele Ricci on May 7 from 1 to 6 pm
Mikael Jasin on May 8 from 10 to 11 am
Dawn Chan on May 9 from 1 to 6 pm
Latte art competition highlight

Victoria Arduino will also partner with Loveramics for the Loveramics Milk Art Throwdown 2026 Bangkok. The event will take place on May 8 from 5 pm to 9 pm at the Loveramics Flagship Store. It will bring together baristas and coffee enthusiasts in a dynamic latte art competition focused on creativity and technique.

  • Looking ahead

Victoria Arduino invites all visitors to booth B311 to experience its latest innovations and explore the future of coffee through design, technology, and craftsmanship.

Sidra & Typica Mejorado: Origins, Myths, and What We Know

By: Ennio Cantergiani – Académie du Café This article explores the Sidra Typica Mejorado coffee origin and its growing prominence.

Sidra and Typica Mejorado, two coffee varieties from Ecuador, have rapidly captured the attention of the specialty coffee world. Indeed, Sidra Typica Mejorado coffee origin has become a key point of interest among industry professionals. They appear in World Barista Championship routines, achieve scores above 90 at Taza Dorada, and command premium prices on the international market.

Despite their prominence, the Sidra Typica Mejorado coffee origin story remains surprisingly unclear, shaped by a mix of documented findings and widely shared accounts.

Industry Narrative

A breeding station in the Nanegal parish in Pichincha province, Ecuador, is widely believed to be the starting point for both varieties. This station is often associated with a coffee project linked to Nestlé, reportedly active from the late 1990s until around 2018. It worked with Ethiopian heirloom material and Bourbon lines to develop improved hybrids.

Don Olger Rogel, frequently described as a field technician or geneticist involved in the program, along with his wife Magda Zabala, is consistently credited with identifying standout plants. He planted these on his farm, Finca Perla Negra in Nanegal, and distributed seeds to local farmers between 2007 and 2010. Producers such as Pepe Jijón of Finca Soledad attribute their initial plant material directly to him.

Rogel’s farm is often described as a living collection of diverse coffee varieties and hybrids, reflecting early experimentation in the region.

Genetic Findings

Despite their names and early assumptions, genetic analysis presents a different picture.

Typica Mejorado
Genetic testing conducted by World Coffee Research and other laboratories shows that Typica Mejorado contains no Typica lineage. It is a cross between Bourbon and Ethiopian landrace material. The name “Mejorado” meaning improved reflects its cup profile, which is reminiscent of high-quality Typica but often more complex, rather than its genetic background.

Sidra (Sydra or Bourbon Sidra)
Sidra was long described as a Bourbon and Typica hybrid. However, multiple genetic analyses indicate it is predominantly, or possibly entirely, derived from Ethiopian heirloom varieties. It clusters within the Core Ethiopia genetic group and shows no clear Bourbon or Typica parentage. Some findings suggest that “Sidra” may refer to a group of closely related lines rather than a single uniform variety.

Gaps in Documentation

A direct, documented connection between these varieties and any formal institutional breeding program has not been confirmed in peer-reviewed scientific literature. The Nanegal station is no longer active, and much of the narrative persists through oral history, farmer testimony, and industry knowledge rather than published research.

There is no detailed public documentation confirming the specifics of the program often associated with these varieties. Furthermore, Sidra Typica Mejorado coffee origin is still discussed mainly through industry narratives and personal accounts.

Why It Matters

As Sidra and Typica Mejorado continue to gain visibility and commercial value, transparency becomes increasingly important. Clear genetic traceability supports farmers, informs buyers, and strengthens confidence across the specialty coffee sector.

Work by organizations such as World Coffee Research to catalog coffee varieties represents progress. However, both Sidra and Typica Mejorado remain classified with notable uncertainty regarding their exact parentage and development.

Their trajectory mirrors other well-known coffees that originated in Ethiopia, passed through research systems, and later gained recognition in Latin America. In summary, understanding Sidra Typica Mejorado coffee origin helps clarify its place within the global coffee landscape.

Additional Characteristics

Both varieties are valued for vibrant acidity, high sweetness, and expressive flavor profiles, often showing citrus, berry, and floral notes associated with Ethiopian coffees. They perform well at high altitudes in regions such as Pichincha, Imbabura, and Loja, and have spread to Colombia and other producing countries.

Yemeni Coffee Culture Expands Rapidly Across the United States

SUNNYVALE – AP

Hundreds of years ago, Yemen helped introduce coffee to the world. Today, the mountainous, war-affected country is exporting something new: its distinctive coffeehouse culture.

Yemeni coffeehouses are rapidly expanding across the United States. According to Technomic, a restaurant industry consulting firm, the number of cafés operated by six major Yemeni-style chains grew by 50% last year, reaching 136 locations. This figure does not include the many independent cafés and smaller chains serving Yemeni coffee and tea.

Several factors are driving this growth. Many Yemeni cafés stay open late—sometimes past 3 a.m., especially during Ramadan—offering a social alternative for Americans who do not drink alcohol. A recent Gallup poll found that only 54% of U.S. adults reported drinking alcohol last year, the lowest rate in 90 years.

“Generally in the Middle East, our nightlife is coffee,” said Ahmad Badr, a franchise owner of Arwa Yemeni Coffee in Sunnyvale. “People gather in coffee shops, play games, and talk. We wanted to bring that here.”

Demographic shifts are also contributing to the trend. The Arab American population in the U.S. grew by 43% between 2010 and 2024, compared to roughly 10% growth for the overall population, according to the Arab American Institute.

While many Yemeni cafés are located in states with large Arab American communities—such as Michigan, California, and Texas—they are also appearing in more diverse locations, including Georgia, Kansas, and Maine.

A taste of home

For many Yemeni Americans, these cafés offer more than just beverages—they provide a connection to home.

Faris Almatrahi, co-founder of Texas-based Arwa Yemeni Coffee, said Yemen’s ongoing civil war, which began in 2014, has made travel difficult. His company, which operates 11 cafés and has 30 more in development, aims to recreate the atmosphere of Yemen.

Locations feature desert-inspired tones, mosque-like archways, and decorative elements reminiscent of traditional Yemeni culture.

“One way to experience Yemen without traveling there was to bring it here,” Almatrahi said. “It’s emotional—it really transports us back.”

However, he noted that most customers are not of Arab descent. Growing interest in global flavors and authentic cultural experiences—often fueled by social media—has broadened the appeal.

Menus typically include traditional drinks like Adeni tea, a spiced tea similar to chai, and qishr, made from dried coffee cherry husks. Familiar beverages such as lattes are often infused with spices or honey.

Food offerings may include khaliat nahal (Yemeni honeycomb bread filled with cheese and drizzled with honey) and basboosa, a syrup-soaked semolina cake flavored with lemon or rose water. Many cafés also serve more familiar items like matcha lattes and fruit-based drinks.

Expanding tastes

Industry experts say culturally specific cafés have become a major driver of growth in the U.S. coffee sector.

Peter Giuliano of the Specialty Coffee Association noted similar trends among Latin and Vietnamese coffee brands expanding their presence.

Customers are increasingly curious about new coffee profiles. Cindy Donovan, who recently visited a Yemeni café in Sunnyvale, described the experience as eye-opening.

“The flavors are more refined and mellow, but also richer,” she said. “The cardamom adds something really special—very flavorful without being heavy.”

Yemeni coffee is often sun-dried, a process that enhances its complexity, bringing out notes of chocolate and fruit. Many drinks are prepared using hawaij, a traditional spice blend that may include cardamom, ginger, cinnamon, cloves, coriander, or nutmeg.

Preparation methods also differ. “Our coffee and tea are not made with fully automatic machines,” said Mohamed Nasser of Haraz Coffee House. “We manually blend, boil, and prepare everything to achieve the perfect taste and color.”

A rich history

Coffee’s roots run deep in Yemen. While the plant is believed to have originated in Ethiopia, it was cultivated in Yemen by the 15th century, where it was used by monks to stay awake during prayers.

For about 200 years, Yemen controlled the global coffee trade before coffee plants were transported to other regions, breaking its monopoly.

In recent decades, renewed investment from entrepreneurs, organizations, and coffee specialists has helped revive Yemen’s coffee industry. Despite ongoing challenges, coffee remains one of the country’s most promising economic sectors.

“We see ourselves as ambassadors of our culture,” Almatrahi said. “Through these cafés, we share our hospitality and show what Yemen has to offer.”

Read the related stories:

Qahwah House: Bringing the Soul of Yemeni Coffee to Cahaba Heights

Yemeni Coffee Shops Expand Across Ann Arbor

Yemeni Coffee Craze Reaches Visalia with Bold Flavors and Slow Brews

World Cup Tasters 2026: 45 Nations Battle in Bangkok

World of Coffee Asia | BITEC Bangkok | May 7–10, 2026

BANGKOK — QAHWA WORLD

The world’s most discriminating tongues are heading to Thailand. From May 7 to 9, 2026, the Bangkok International Trade & Exhibition Centre (BITEC) will host the 2026 World Cup Tasters Championship (WCTC), presented by Porland, as part of World of Coffee Asia — marking the first time this sensory competition has landed in Southeast Asia.

Forty-five professional cuppers from 38 countries will lean over porcelain triangles, spoons in hand, and attempt to do what sounds simple but is brutally difficult: taste three cups of coffee, identify the one that is different, and do it faster than anyone else on Earth.

The Triangle Test

Each round presents eight triangles — three cups where two contain identical coffees and one contains a different coffee. The cupper must identify the odd cup in each triangle using only smell, taste, attention, and experience. Competitors with the most correct identifications advance. Ties are broken by fastest time. Round 1 narrows the field to the top 8 for quarterfinals, then to 4 for the finals.

New 2026 rule updates:
• Clear “time” call required — only official time counts.
• Public discussion of an active appeal before a ruling will result in dismissal.

Full rules: wcc.coffee/rules-regulations

Full Competitor List (45 nations)

Name Country / Region
Karl Lee Australia
Andrew Wong United Kingdom
Mehmet Sogan United States
Cristian Arévalo El Salvador
Kiko Fong Hong Kong SAR
Minwook Jeong South Korea
Nathanael Austria
Sipho South Africa
Kamila Nováková Czech Republic
Le Quang Cuong (Nicky) Vietnam
Shao Edouard France
Luigi Paternoster Vicino Italy
Jacques Carneiro Brazil
Ivaniuk Rostyslav Ukraine
Vaggelis Stavropoulos Greece
Ply Pasarj Canada
Mateusz Derkacz Poland
Adeola Peter Akingbade United Arab Emirates
Gabriel Tudorin Ireland
Chiam Tow Jin Malaysia
Bogdan Danilenko Turkey
Juan Hu (胡娟) China
Benjamin Chamy Chile
Jonathan Davila Ecuador
Bo-Kai Lai (Eli) Chinese Taipei
Chiaki Kobayashi Germany
Luisa Fernanda Rodriguez Guatemala
Abdulkarim Abulrahman Ali Jumah Saudi Arabia
Tan Yi Xin Singapore
August Hislop Aotearoa/New Zealand
Marcos Uhlig Spain
Alif Andira Indonesia
Erhan Dizbay Turkey
Mooh Punnaphob Thailand
Anthony Huy Nguyen Sweden
Juan Sebastian Gómez Colombia
Tibor Hamori Belgium
Mizuki Tagami Japan
David Pahomi Romania
Jhon Jimenez Peru
Catherine Queiroz Switzerland
Vicky (Jinghan) Cheng Netherlands
Alvaro Arnez Bolivia
Reza F. Anissi Denmark

Schedule

  • May 7, 2026 – Orientation + Round 1
  • May 9, 2026 – Quarterfinals & Semifinals
  • May 10, 2026 – Finals & Awards Ceremony

Sponsors

Title: Porland | Qualified Water: Bluewater | Diamond: Cosori (Juni) | Supporting: Kranti Coffee, Cosori Cooks, Option-O

2026 WCC Circuit

Dates Location Championship
Jan 18–20 Dubai, UAE Cezve/Ibrik Championship
Apr 10–12 San Diego, USA World Latte Art Championship
May 7–9 Bangkok, Thailand World Cup Tasters Championship
June 25–27 Brussels, Belgium Brewers Cup, Roasting, Coffee in Good Spirits
Oct 23–25 Panama City, Panama World Barista Championship

Follow official updates: wcc.coffee | #WCCBangkok #WCTCBangkok

Reporting based on official announcements from World Coffee Championships, Porland, Bluewater, Cosori, and World of Coffee Asia. Competitor list as published March–May 2026. All times and schedules subject to change.

Honduran coffee production surges to 5.53 million bags

IHCAFE forecasts continued growth in 2026/27 supported by plant nutrition, area expansion, and new plantations; exports rise 7.5% but differentiated coffee share drops sharply in early data.
TEGUCIGALPA — Qahwa World

Honduras will produce 5.53 million 60 kilogram bags of coffee in the 2025/26 marketing year, a 6.3 percent increase from the previous cycle, according to the annual coffee report published by the USDA Foreign Agricultural Service in Tegucigalpa. Notably, the Honduras coffee production forecast for 2026 indicates production is then forecast to jump another 9 percent to 6.03 million bags in 2026/27, returning the country to output levels last seen in 2021/22.

The projected growth is driven by improved plant nutrition, favorable biennial production cycles, expansion of productive areas, enhanced pruning and crop management practices, and the maturation of newly established coffee plantations. Planted area is expected to grow by about 3 percent, or 10,000 hectares, in 2025/26, largely due to the introduction of the rust resistant Parainema variety. Furthermore, forecasts for Honduras coffee production in 2026 are shaped by these agronomic improvements and varietal shifts.

Honduras, one of Central America’s leading coffee producers and a top global exporter of Arabica, concentrates its crop in six key regions: Copan, Montecillos, Opalaca, Comayagua, El Paraiso, and Agalta. Elevations range between 1,000 and 1,600 meters above sea level, where Bourbon, Catuaí, Caturra, and Typica thrive. Looking ahead, the production forecast for Honduras coffee in 2026 continues to inform regional agricultural strategies.

Production outlook and leaf rust pressure

As of March 2026, coffee leaf rust incidence increased from 7.57 percent to 8.44 percent nationally, triggering a Level 4 yellow alert. The rise reflects higher lesion counts and leaf damage, supported by favorable environmental conditions and the unrestricted movement of harvest workers. Despite localized pressures, overall national rust levels remain relatively contained due to dry season conditions in major producing regions. This has important implications for the Honduras coffee production forecast for 2026, since disease pressure can impact yields.

Table 1: Honduras coffee production & export forecasts (million 60 kg bags)
Marketing year Production Exports Ending stocks
MY 2023/24 (actual) 5.00 4.77 0.081
MY 2024/25 (revised) 5.20 4.96 0.178
MY 2025/26 (forecast) 5.53 5.03 0.435
MY 2026/27 (projection) 6.03 5.50 0.707
Table 2: Coffee leaf rust incidence by selected departments (March 2026)
Department Incidence (%)
Comayagua 14.08%
Cortes 12.49%
Santa Bárbara 11.17%
Yoro 10.08%
El Paraíso 9.81%
Intibucá 9.27%
Copán 6.76%

Earlier survey data from April 2025 indicated that 16.67 percent of sampled farms had medium rust incidence (5 to 10 percent), 7.80 percent had high incidence (10 to 15 percent), and 21.63 percent recorded very high incidence above 15 percent. Approximately 5 percent of the current crop remained unharvested as of March 2026, while 44 percent was still in the supply chain awaiting export or processing. This context is significant for anyone examining the country’s 2026 coffee production forecast in Honduras.

Prices, Brazil and market volatility

As of late March 2026, coffee reference prices have shown downward pressure, driven by improved global supply expectations and forecasts of a large Brazilian harvest. While prices have eased from early 2026 highs, they remain volatile. Retail prices have not yet adjusted significantly, reflecting typical lags due to contracts and inventories. In summary, the Honduras coffee production outlook for 2026 is closely tied to international price volatility and market forces.

Weather risks in Brazil, including the potential for early frosts in key producing regions, may place upward pressure on global prices in 2026. However, continued market volatility and rising production costs — including higher diesel prices and fertilizer supply uncertainty linked to the Persian Gulf conflict — may constrain producer margins. Price developments will depend on frost events in Brazil between May and July 2026, crop performance in Vietnam and Colombia, and currency movements, especially the BRL USD exchange rate. Meanwhile, these variables are monitored by analysts as they project the 2026 Honduras coffee production forecast.

Exports grow 7.5%, average price eases

Honduran coffee exports are projected to reach 5.03 million bags in 2025/26, a 7.47 percent increase from the revised 4.96 million bags in 2024/25. For 2026/27, exports are forecast to rise another 9 percent to 5.50 million bags. As of April 2026, Honduras had already exported 3.17 million bags, a 38 percent increase from 2.30 million bags during the same period in 2024/25. The average export price was $439.47 per 60 kg bag, a 2.70 percent decrease from $451.70, but total export value jumped 33 percent to $1.39 billion. These impressive results play a pivotal role in shaping the Honduras coffee production forecast for 2026 and future export trends.

Sales contracts for 2025/26 totaled 4.10 million bags, up 27 percent year on year. Honduras has expanded market access, including under its free trade agreement with South Korea, now the eleventh largest export market for coffee. Globally, Honduras ranks as the eighth largest coffee exporter, the third largest in the Americas, and the largest in Central America. Finally, the Honduras coffee production forecast 2026 continues to be an important reference for market participants and policy decisions.

Table 3: Top destinations for Honduran green coffee exports (2025, thousand 60 kg bags)
Country Volume (1,000 bags)
United States 1,476
Germany 983
Belgium 551
Italy 231
Japan 186
Canada 229
Sweden 149
United Kingdom 147

Domestic consumption and rising imports

Coffee consumption in Honduras is projected to increase 9 percent in 2026/27, supported by modest GDP growth of 3.8 to 4 percent. Per capita apparent consumption is estimated at 4 to 5 kilograms per year. The growing presence of coffee bars in shopping malls, gas stations, and supermarkets, along with a young population consuming diverse coffee drinks, drives demand. Keurig coffee pods and machines are a new trend sold at supermarket chains. It is clear that changing consumption patterns also play into the nation’s coffee production forecast 2026 for Honduras.

Despite being a major producer, Honduras imports coffee to meet domestic demand for soluble coffee and lower cost blends. Total imports are projected to reach 160,000 bags in 2026/27, up 16.8 percent from 137,000 bags in 2025/26. In 2024/25, green coffee bean imports totaled 96,216 bags, primarily from Nicaragua (91,731 bags). Soluble coffee imports from October 2024 through February 2025 reached 30,992 bags, up from 27,516 bags the previous year. Key suppliers included Mexico, the United States, Colombia, Guatemala, India, Malaysia, and Costa Rica. Market dynamics that affect imports are increasingly relevant for the Honduras coffee production forecast looking ahead to 2026.

Differentiated coffee: a sharp shift in early 2025/26

During the 2024/25 harvest, 2.6 million 60 kg bags of differentiated coffee (certified and specialty) were sold, accounting for 55 percent of total exports. The five leading certifications were UTZ, Organic, Fair Trade/Organic, 4C, and Rainforest Alliance. However, preliminary data for 2025/26 shows a significant decline: differentiated coffee fell to 37 percent of total volume, or 1.24 million bags exported to date. This 15 percentage point drop may reflect timing of shipments, production challenges, or evolving market dynamics. Final figures will determine if this is a temporary fluctuation or a sustained trend. The results for differentiated segments will ultimately affect 2026 Honduras coffee production forecast calculations.

Table 4: Differentiated coffee production (thousand 60 kg bags, harvest seasons)
Harvest season Differentiated coffee Total harvest % participation
2019/20 3,020 5,506 55%
2020/21 3,220 5,873 55%
2021/22 2,523 4,701 54%
2022/23 3,087 5,342 58%
2023/24 2,610 4,687 56%
2024/25 2,436 4,804 52%
2025/26* 1,242 3,325 37%
* preliminary figures to April 2026. Source: IHCAFE

Specialty coffee in Honduras is typically grown above 3,000 feet. Currently, specialty coffees are produced under 22 programs including UTZ, 4C, Rainforest Alliance, Organic, Bird Friendly, Starbucks C.A.F.E. Practices, and Cup of Excellence. The overall quality of exported coffee in 2025/26 was classified as 49 percent Strictly High Grown (SHG), 43 percent High Grade (HG), and 9 percent Standard Grade (STD). With specialty coffee trends evolving, analysts will adjust the Honduras coffee production and exports forecast for 2026 accordingly.

Table 5: Quality exports in MY 2025/26 (60 kg bags, to date)
Quality grade Volume (bags) Average price (USD) Share of volume
SHG (Strictly High Grown) 1,618,979 $440.19 49%
HG (High Grade) 1,420,051 $448.27 43%
SL (Screen size >18) 286,479 $361.44 9%

Small producers and policy support

Many small and medium coffee producers face financial constraints, with limited access to credit. According to IHCAFE data for 2024/25, 86,895 small farmers harvested 179,271 hectares and produced 2.63 million bags. Medium producers (6,359 farmers) produced 1.66 million bags, and 374 large farmers produced 515,533 bags. Their contributions are notable in the broader context of the Honduras coffee production forecast for 2026.

Table 6: Producers by size, area harvested and production (2024/25)
Farmer type Farmers registered Area harvested (Ha) Production (60 kg bags)
Small 86,895 179,271 2,627,164
Medium 6,359 85,040 1,661,733
Large 374 21,246 515,533

The government has implemented several measures to support the sector, including a sales tax exemption on coffee (Decree 352 2022) that provides fiscal relief of approximately $183 million. IHCAFE’s “Renew without stopping Production” program supports 33,000 producers covering 250,000 blocks. A climate change policy aims to foster resilience through six five year phases from 2022 to 2050. The National Coffee Council, the highest regulatory body, guides policy on production, climate change, labor, and gender inclusion. The sector adopted a Gender Inclusion Policy in 2021. Policy initiatives such as these directly impact Honduras coffee production forecasts for 2026 and beyond.

As of March 2026, IHCAFE continues providing technical support to help growers meet the European Union Deforestation Regulation, aiming to reduce deforestation tied to agricultural production and foster environmentally responsible supply chains. Overall, actions to comply with international standards also influence the Honduras coffee production forecast for 2026 as the industry adapts to global changes.

Methodological note: All figures are based on the USDA Foreign Agricultural Service report “Coffee Annual – Tegucigalpa – Honduras – HO2026-0002” published April 29, 2026. Marketing years (MY) run from October to September. Differentiated coffee includes certified and specialty coffees. No data from outside the report has been used. Projections for MY 2026/27 are preliminary and subject to revision.

 

Russians Shift to Home Coffee as Prices Rise

Moscow – Qahwa World

Rising prices are reshaping how Russians consume coffee, pushing more people away from takeaway purchases and toward brewing at home. A trend that began to emerge in 2025 has strengthened in 2026 and is now influencing the broader coffee market.

According to Ramaz Chanturia, head of the Roschaikofe association, consumers are increasingly opting out of buying coffee to go and instead preparing it themselves. The shift is largely driven by a need to reduce everyday spending. Coffee shop purchases are no longer seen as a routine necessity but as a discretionary expense. Many people now prepare their drinks in advance and carry them in reusable thermal mugs.

Market data reflects this change. In early 2026, takeaway coffee sales declined in volume compared to the previous year, while revenue increased. This indicates that consumers are buying fewer cups but paying more per purchase. The pattern suggests price pressure and reduced purchase frequency rather than declining interest in coffee itself.

The price increase is driven by global factors. Supply challenges in key producing countries such as Brazil and Vietnam, combined with rising logistics and operating costs, are pushing prices higher. Forecasts suggest that the average price of a cup of coffee in Russia could reach 500 to 600 rubles by the end of 2026.

At the same time, the home coffee segment is expanding. Sales of coffee beans, grinders, and home brewing equipment are rising as consumers invest in making their own drinks. Improvements in home coffee technology have made it easier to achieve consistent results, allowing consumers to produce quality coffee without visiting a café. While professional baristas still offer a higher level of expertise, the difference is no longer significant enough for many people to justify the extra cost.

Despite these shifts, coffee remains an essential part of daily life. Industry experts describe it as a lifestyle product with strong emotional value, closely tied to routines and personal habits. As a result, consumers are more likely to cut back on other expenses than to give up coffee entirely.

The market is not shrinking but evolving. Consumption is moving from cafés into homes, creating a new pattern of behavior. Russia’s coffee culture is adapting to economic pressures, changing its format while maintaining its importance in everyday life.