Tag: Victoria Arduino

Dubai to Host DrinkIt Mixology Championship on July 10 Featuring Top Creative Talent

Posted on by Qahwa World

Source: DrinkIt – Press Release |
Author: Qahwa World |
Date: June 29, 2026

Dubai to Host DrinkIt Mixology Championship on July 10 Featuring Top Creative Talent

Key Takeaways:

  • The DrinkIt Mixology Championship will take place on July 10, 2026, at the Victoria Arduino Experience Lab in Dubai, from 10:00 AM to 5:00 PM.
  • The championship is open to everyone: baristas, trainers, mixologists, hospitality professionals, and even home brewers. No prior competition experience required.
  • The grand prize: a specialized SCA course (Barista, Sensory, or Brewing) of the winner’s choice.
  • Round 1 (online) from June 25 to July 1: submit a video of your signature coffee drink on Instagram.
  • The final round on July 10: 20 finalists compete in teams of two, creating drinks using random ingredients.
  • Workshops by industry experts, music, photo zone, and a festive atmosphere throughout the day.

Dubai is gearing up to host one of the most creative events in the beverage world, as DrinkIt organizes its annual Mixology Championship at the Victoria Arduino Experience Lab on July 10, 2026. The event combines professional competition with a festive atmosphere, making it an ideal destination for coffee lovers, innovative drink enthusiasts, hospitality professionals, and anyone eager to explore new frontiers in creative mixology.

The championship is part of DrinkIt’s commitment to supporting its team and developing their skills. However, it goes beyond that by opening its doors to everyone passionate about drink making — from baristas and trainers to mixologists and even those who brew coffee at home.

Mixology Championship: A Chance for Creativity and Professional Excellence

The championship takes place in two stages — one online and one in person in Dubai. In the first stage, running from June 25 to July 1, participants are required to record a video of an innovative coffee drink recipe and post it on Instagram with a tag to the official company account. Twenty participants will be selected based on creativity, originality, and the recipe itself, not on video quality or editing.

The final stage will be held on July 10 at the Victoria Arduino Experience Lab, where participants compete in teams of two. Each team will prepare a drink using randomly provided ingredients within a set time limit and present it to a panel of two sensory judges, along with a detailed explanation of the flavor profile, preparation method, and recipe.

Stage Dates Details
Registration & Round 1 (Online) June 25 – July 1 Submit a video of your signature coffee drink on Instagram
Finalists Announcement July 3 20 finalists announced
Workshop for Finalists July 8 Preparation session for finalists
Final Round (In-Person) July 10 Victoria Arduino Experience Lab, Dubai

Grand Prize and Professional Workshops

The winner of the championship will receive a valuable prize: a specialized SCA course in one of three areas — Barista, Sensory, or Brewing — or any other coffee course of equivalent value. This reflects DrinkIt’s commitment to supporting professional development for emerging talent in the industry.

In addition to the competition, the event features a series of training workshops led by prominent experts from the hospitality and coffee sectors, including:

  • Beverage Menu Development: with Tim Tikhomirov from Jumeirah Marsa Al Arab.
  • Luxury Bean-to-Bar Chocolate Experience: with Laura Garcia from Mirzam Chocolate Makers.
  • How Acidity Changes and Evolves in a Drink: with Mohamed Alaameri from Palate Coffee Roastery.

A Festive Atmosphere for Visitors: Drinks, Music, and Special Experiences

Beyond the competition, the event is an open celebration for the public. Visitors can enjoy a selection of signature drinks created by event partners: Oatly, DrinkIt, and Mirzam. There will also be snacks, fine chocolates, and delicious hot beverages. Guests can decorate their drinks with glitters, participate in workshops, take photos in the dedicated photo zone, with an MC and DJ keeping the energy high throughout the day.

Time Activity
10:00 – 12:30 Participant Presentations (Round 1)
12:30 – 14:00 Break & Workshops
13:00 – 13:30 Workshop: Beverage Menu Development – Tim Tikhomirov
13:30 – 14:00 Luxury Bean-to-Bar Chocolate Experience – Laura Garcia
14:00 – 15:30 Participant Presentations (Round 2)
15:30 – 16:00 Workshop: How Acidity Changes in a Drink – Mohamed Alaameri
16:30 – 17:00 Awards Ceremony & Cake

Free Participation Open to Everyone

DrinkIt confirms that participation in the championship is completely free, with no registration fees, giving everyone the opportunity to join and gain new experience. Interested participants can visit the dedicated championship website to fill out the application form, along with posting their recipe video on Instagram with a tag to the official account. Those wishing to attend as guests can register their attendance via a short form on the website, to help with venue planning and preparation.

Frequently Asked Questions About the DrinkIt Mixology Championship

Q: Who can participate in the championship?

A: The championship is open to anyone passionate about coffee and drinks: baristas, trainers, mixologists, hospitality professionals, and even home brewers. No prior competition experience required.

Q: What is the grand prize?

A: A specialized SCA course in Barista, Sensory, or Brewing, or any other coffee course of equivalent value.

Q: How can I register?

A: Through the dedicated championship website, along with posting a video of your signature coffee drink on Instagram with a tag to @drinkitcoffee.

Q: Are there any fees for participation or attendance?

A: No, participation and attendance are completely free.

Q: What are the key dates for the championship?

A: Registration & Round 1: June 25 – July 1. Finalists announced: July 3. Workshop for finalists: July 8. Final round: July 10.

Q: What can visitors expect on the day?

A: Signature drinks from event partners, workshops, music, a photo zone, and a festive atmosphere throughout the day.

The DrinkIt Mixology Championship is more than a competition — it is a celebration of creativity and innovation in the world of beverages. Whether you are a participant looking to prove your skills or a visitor seeking an enjoyable and enriching experience, this event promises an unforgettable day at the Victoria Arduino Experience Lab in Dubai. Register now and join this inspiring journey.

For registration or more information, please visit the dedicated championship website.

Prepared and edited by: Qahwa World – Based on the press release from DrinkIt.

All rights reserved. Republication with attribution permitted.

Publication date: June 29, 2026

Victoria Arduino at World of Coffee Brussels 2026: A Journey Through Origins, Heritage, and Innovation

Posted on by Qahwa World

Source: Victoria Arduino – Press Release |
Author: Qahwa World |
Date: June 23, 2026

Victoria Arduino at World of Coffee Brussels 2026: A Journey Through Origins, Heritage, and Innovation

Key Takeaways:

  • Victoria Arduino will participate in World of Coffee Brussels 2026 from June 25–27 at Booth 11322.
  • The brand will showcase its vision of professional coffee: a blend of innovation, design, and performance.
  • The booth features dedicated coffee stations: “Coffee from the Origins” with Eagle One and “Italian Premium Heritage” with Eagle Tempo.
  • The E1 Prima PRO station will host guest roasters: Da Matteo (June 25), OR Coffee (June 26), and Le Joeli Coeur Specialty Roaster (June 27).
  • “But First Coffee” area offers tastings, signature drinks, and exclusive collaborations across the three days.
  • The L’Atelier project redefines customization in professional coffee machines, transforming the machine into a bespoke design piece.

From June 25–27, 2026, Victoria Arduino will take center stage at World of Coffee Brussels 2026, one of the most anticipated events for the international specialty coffee community. In the vibrant heart of Europe, the brand will showcase its vision of professional coffee: a perfect blend of innovation, design, and performance, created to empower baristas and deliver memorable coffee experiences.

Visit us at Booth 11322 to discover Victoria Arduino’s solutions up close and enjoy three days dedicated to coffee excellence.

A Journey Through Origins, Heritage, and Innovation

Inside the booth, visitors will embark on an immersive journey through dedicated coffee stations designed to showcase different extraction methods and tasting experiences.

Coffee from the Origins with Eagle One: With Eagle One, Victoria Arduino presents the “Coffee from the Origins” concept – an experience dedicated to exploring coffee origins and their impact in the cup. In collaboration with Lohas Beans, visitors will discover aromatic profiles that tell the story of unique territories, varieties, and processing methods, celebrating the most authentic expression of coffee’s raw material.

Italian Premium Heritage with Eagle Tempo: With Eagle Tempo, the spotlight shifts to “Italian Premium Heritage”, a concept that celebrates the culture of Italian espresso and its continuous evolution. In partnership with Filicori Zecchini, one of Italy’s historic coffee roasters, visitors will have the opportunity to taste blends that embody the perfect balance between tradition, quality, and innovation, offering a contemporary interpretation of Italian coffee excellence. Two coffee machines, two complementary visions of coffee, united by the same pursuit of quality in every cup.

Date Roaster / Collaborator Activity
June 25 Da Matteo Brewing sessions on E1 Prima PRO
June 25 Corica + Coffee Foundation Espresso & Flat White tastings, music event
June 26 OR Coffee Brewing sessions on E1 Prima PRO
June 26 Andrea Villa (Italian CIGS Champion) Signature Morning Aperitivo creations
June 26 Ditta Artigianale × Vivoli Original Italian Affogato
June 27 Le Joeli Coeur Specialty Roaster Brewing sessions on E1 Prima PRO
June 27 Belga & Co Espresso, Americano & Flat White

E1 Prima PRO: Roaster Creativity on Stage

The E1 Prima PRO station will host an exciting lineup of guest roasters throughout the event. Each day will begin with Lift Up!, serving coffee every morning on E1 Prima PRO. The guest roaster schedule includes: Da Matteo on June 25, OR Coffee on June 26, and Le Joeli Coeur Specialty Roaster on June 27. A dynamic program designed to highlight the versatility of E1 Prima PRO while offering visitors an ongoing exploration of different styles, origins, and interpretations of contemporary coffee.

L’Atelier: Where Design Meets Customization

Brussels will also host L’Atelier, Victoria Arduino’s project redefining customization in the world of professional coffee machines. Inspired by the universe of luxury ateliers, L’Atelier transforms the coffee machine into a truly bespoke object: not merely a professional tool, but a distinctive design element capable of expressing identity, creativity, and style.

“But First Coffee”: Tastings, Signature Drinks, and Exclusive Collaborations

A highlight of the booth experience will be “But First Coffee” (Booth 11322), a dedicated space celebrating specialty coffee through tastings, roaster takeovers, and exclusive sensory experiences.

June 25: The day begins with a selection of espresso and flat white beverages by Corica. In the afternoon, a special event with Coffee Foundation will showcase the value of a partnership built on dialogue, shared values, and positive impact. The experience will be enhanced by music, creating a welcoming environment for connection and conversation among coffee professionals.

June 26: OR Coffee will take over the morning session at But First Coffee, serving Double Espresso XPL03 Costa Rica Anaerobic and Flat White. In a dedicated area of the bar, Andrea Villa, Italian CIGS Champion, will present a series of exclusive Signature Morning Aperitivo creations, offering an innovative interpretation of the meeting point between coffee and mixology. In the afternoon, visitors can enjoy a truly Italian experience: the Original Italian Affogato, created through a collaboration between Victoria Arduino, Ditta Artigianale, and Vivoli, one of Italy’s most renowned gelato makers.

June 27: The final day will feature Belga & Co, serving a selection of Espresso, Americano and Flat White.

A Different Experience Every Day: Three days, multiple roasters, and a continuous program of tastings, meetings, and special collaborations designed to showcase the many facets of contemporary coffee culture.

See You in Brussels

World of Coffee Brussels 2026 will be the perfect opportunity to step into the world of Victoria Arduino, where excellence, design, and coffee culture come together to create unique experiences. Visit us at Booth 11322 and discover the future of coffee.

Frequently Asked Questions About Victoria Arduino at World of Coffee Brussels 2026

Q: When will World of Coffee Brussels 2026 take place?

A: From June 25–27, 2026.

Q: Where is the Victoria Arduino booth located?

A: At Booth 11322.

Q: Which coffee machines will be showcased at the booth?

A: The Eagle One, Eagle Tempo, and E1 Prima PRO.

Q: Which roasters will be guest features on E1 Prima PRO?

A: Da Matteo (June 25), OR Coffee (June 26), and Le Joeli Coeur Specialty Roaster (June 27).

Q: What is the “But First Coffee” experience?

A: A dedicated space for tastings, roaster takeovers, and exclusive sensory experiences across the three days, with collaborations with Corica, Coffee Foundation, OR Coffee, Vivoli, and Belga & Co.

World of Coffee Brussels 2026 is the perfect platform to discover Victoria Arduino’s vision of professional coffee, where excellence, design, and coffee culture come together in a unique experience. Don’t miss the opportunity to visit Booth 11322 and discover the future of coffee.

Stay updated on Victoria Arduino events and news at www.victoriaarduino.com and follow us on Instagram at @victoriaarduinoofficial

Prepared and edited by: Qahwa World – Based on a press release from Victoria Arduino.

All rights reserved. Republication with attribution permitted.

Publication date: June 23, 2026

Victoria Arduino Unveils RECORD: Redefining Professional Espresso in 2027

Posted on by Qahwa World

Source: Victoria Arduino |
Author: Qahwa World |
Date: June 11, 2026

Victoria Arduino Unveils RECORD: A New Espresso Machine Redefining Design and Innovation in Professional Coffee

Key Takeaways:

  • Victoria Arduino previewed the exclusive RECORD 120 Limited Edition at HOST, with only 120 units produced.
  • Each unit represents one year of the company’s history, from 1905 to 2025, and is entirely handcrafted.
  • The company now announces that RECORD will officially enter the general catalog in 2027.
  • RECORD is not just a new model – it is a project designed to redefine design expectations in professional espresso machines.
  • More details will be revealed in the coming months on the company’s website.
  • Professionals, partners, and coffee lovers are invited to register for exclusive updates.

Victoria Arduino says: “Some follow today’s trends. Others define the future.” The historic Italian company has never simply kept pace – it has always anticipated the future of coffee, designing machines that not only meet the needs of today’s professionals but also inspire new ways of working, creating, and experiencing coffee.

At HOST, this vision took a bold step forward with the unveiling of the RECORD 120 Limited Edition. This exclusive preview captured the attention of the global coffee community. Produced in just 120 units, each RECORD 120 represents one year of Victoria Arduino’s history, from 1905 to 2025. Every machine is entirely handcrafted with exceptional artisanal mastery, making each piece truly unique. More than a machine, it was a statement of intent – a glimpse of what is to come.

From Limited Edition to Future Model: RECORD Joins the Catalog in 2027

Today, that vision evolves into something even greater. Victoria Arduino introduces RECORD, the brand’s future icon, scheduled to officially enter the catalog in 2027. RECORD represents the natural evolution of a design philosophy that unites innovation, precision, and aesthetics into a single future‑oriented platform. While further details will be unveiled in the coming months, one thing is already clear: RECORD is not simply a new model. It is a project designed to redefine design expectations in the world of professional espresso machines, establishing a new benchmark for the industry.

Item Details
Name RECORD
Brand Victoria Arduino
Previous Limited Edition RECORD 120 Limited Edition (120 units)
General Catalog Launch 2027
Key Features Handcrafted, exceptional craftsmanship, each piece unique

Design Philosophy and Innovation: What Makes RECORD Different

Victoria Arduino believes that the future is not something to wait for – it is something to build. That is why the company did not simply launch a new machine. It developed an integrated platform that combines modern technology with timeless Italian aesthetics. RECORD embodies the brand’s commitment to pushing the boundaries of what is possible in professional espresso. Professionals, partners, and coffee enthusiasts are invited to take part in this journey from the very beginning. Those interested can register on the company’s website to receive exclusive updates and be among the first to discover how RECORD is taking shape.

A Call to Participate: Shape Tomorrow, Today

The campaign’s slogan says: “Shape tomorrow. Today.” This invitation reflects the brand’s entire philosophy. Victoria Arduino does not just make coffee machines – it shapes the future of coffee culture. With RECORD, the company opens a new chapter in its more than century‑long history. Full details and future updates will be available at the official link: https://victoriaarduino.com/record/

Frequently Asked Questions About Victoria Arduino’s RECORD

Q: What is the Victoria Arduino RECORD?

A: It is the next‑generation professional espresso machine from the Italian brand, scheduled to enter the general catalog in 2027, following an exclusive limited edition at HOST.

Q: How many units of the RECORD 120 Limited Edition were produced?

A: Only 120 units were produced, each representing one year of the company’s history (1905–2025) and entirely handcrafted.

Q: When will RECORD be available on the market?

A: It is expected to enter the general catalog in 2027. Additional details will be revealed in the coming months.

Q: How can I follow updates about RECORD?

A: By registering on the official website: victoriaarduino.com/record

Q: What makes RECORD different from previous Victoria Arduino models?

A: RECORD is not just a new model – it is a complete project designed to redefine design standards in professional espresso machines, combining innovation, precision, and aesthetics into a future‑oriented platform.

Victoria Arduino proves once again that it does not follow trends – it creates them. RECORD is more than an espresso machine. It is a statement of intent and a vision for the future of professional coffee. Follow the updates to be among the first to discover this new icon.

Prepared and edited by: Qahwa World – Based on the official announcement from Victoria Arduino.

All rights reserved. Republication with attribution permitted.

Publication date: June 11, 2026

Drinkit and Victoria Arduino to Host Beverage Innovation Workshop in Dubai

Posted on by Qahwa World

Dubai — Qahwa World

DrinkIt, the digital coffee shop chain, has announced a partnership with Victoria Arduino to host a professional workshop in Dubai on May 20, 2026, focused on beverage innovation, product development, and the commercial strategy behind bestselling drinks.

The three-hour workshop will take place at the Victoria Arduino headquarters in Dubai and is designed for professionals across the food and beverage industry seeking practical insight into how successful beverage concepts are developed and launched within real operating businesses.

Drawing on its experience operating 10 digital coffee shops across Dubai, DrinkIt’s R&D team will share the framework the company uses to evaluate new drink ideas, balancing taste, operational efficiency, pricing, scalability, and profitability before products are introduced to the menu.

According to the organizers, the workshop will focus on the idea that successful beverages are not built on recipes alone, but through product thinking that integrates customer experience, cost management, workflow efficiency, and operational consistency.

Key topics will include beverage development for real-world café operations, pricing strategy, cost of goods sold (COGS), unit economics, and the challenges of scaling beverage programs while maintaining quality and speed of service.

Participants will also take part in hands-on exercises designed to simulate the beverage development process, from concept creation and evaluation to launch decision-making.

The workshop is aimed at head baristas, café owners, F&B managers, product developers, and entrepreneurs involved in beverage innovation and café concepts.

The event will be held on May 20, 2026, from 3:00 PM to 7:00 PM at the Victoria Arduino HQ in Dubai. Organizers noted that seats are limited and advance registration is required.

Registration is available here: Workshop Registration

Victoria Arduino to Showcase Innovation at World of Coffee Bangkok 2026

Posted on by Qahwa World
Bangkok – Qahwa World

From May 7 to 9, Victoria Arduino will take part in World of Coffee Bangkok 2026, one of the most anticipated events in the global specialty coffee industry. Hosted in Bangkok, the brand will present its vision focused on design excellence and high performance.

Visitors can find Victoria Arduino at booth B311, where its iconic machines and solutions will be showcased, all designed to support baristas and coffee businesses worldwide.

  • L’Atelier makes its debut

A key highlight of this year’s participation is the launch of L’Atelier, a new concept space dedicated to creativity, craftsmanship, and timeless design. Inspired by luxury ateliers, the project introduces a new level of customization, transforming each coffee machine into both a professional tool and a unique design piece.

  • Exclusive sensory experiences

Throughout the event, the Victoria Arduino booth, including the But First Coffee bar, will host special roaster takeovers in collaboration with leading Thai barista champions:

May 7: Fika and Co. Roasters with Jen Kawinrat Veerawat
May 8: Rosetta Roasters with Tee Sittipong
May 9: Asterisk Espresso Rosters with Kittipo Eangchoun

These sessions will offer visitors a rich sensory journey, combining high quality coffee, skilled baristas, and advanced extraction technology.

  • Barista champions on stage

At booth B311, a dedicated station featuring the Black Eagle Maverick Core will host a lineup of internationally recognized baristas:

Daniele Ricci on May 7 from 1 to 6 pm
Mikael Jasin on May 8 from 10 to 11 am
Dawn Chan on May 9 from 1 to 6 pm
Latte art competition highlight

Victoria Arduino will also partner with Loveramics for the Loveramics Milk Art Throwdown 2026 Bangkok. The event will take place on May 8 from 5 pm to 9 pm at the Loveramics Flagship Store. It will bring together baristas and coffee enthusiasts in a dynamic latte art competition focused on creativity and technique.

  • Looking ahead

Victoria Arduino invites all visitors to booth B311 to experience its latest innovations and explore the future of coffee through design, technology, and craftsmanship.

Victoria Arduino at Milano Design Week 2026

Posted on by Qahwa World

Milan – Qahwa World

During Milan Design Week 2026, Victoria Arduino expands its presence across some of the city’s most iconic venues, reinforcing its connection with design, architecture, and contemporary culture. Through a series of curated activations, the brand expresses its vision of coffee as a balance between innovation, timeless aesthetics, and uncompromising quality.

Coffee as a design experience at Poltrona Frau

During Fuorisalone, Poltrona Frau welcomes an international audience to its Via Manzoni flagship store. Under the theme True Over Time, the brand highlights a dialogue between tradition, longevity, and contemporary vision.

In this setting, Victoria Arduino joins as a partner, transforming coffee into a ritual of style and conviviality. In collaboration with Lavazza, the brand will be present at the Poltrona Frau Café from April 14 to 26, offering moments of connection and discovery within a space dedicated to quality, design, and the value of time.

Experimental design at Alcova

Victoria Arduino will also participate in Alcova, one of the most experimental platforms of Milan Design Week, hosted at the former Military Hospital in Baggio.

Together with Lavazza, the brand will contribute to an environment that explores new design perspectives and creative approaches to space, strengthening the link between contemporary design culture and coffee.

Material and vision at Stanze Prototipo

From April 20 to 26, Victoria Arduino partners with Stanze Prototipo, curated by Azimut Design and OOM Glass, hosted at Valentina Ottone PR Showroom.

The project explores the concept of the prototype as a space for experimentation and storytelling, where materials, design, and vision converge. Victoria Arduino’s presence enhances the sensory dimension of the experience, combining performance, aesthetics, and contemporary research within the coffee ritual.

Community and sharing with Caffè Sospeso

As part of the week, Victoria Arduino collaborates with Santaromero Roaster for the Caffè Sospeso activation, blending coffee culture with social responsibility.

Taking place on April 21 and 22 at Spazio Pesca, the initiative—created by Studio Sospeso—reinterprets the tradition of suspended coffee as a modern act of sharing. The program includes sensory experiences, design-driven events, aperitivo gatherings, and networking opportunities, creating an inclusive space where coffee becomes a catalyst for dialogue and cultural exchange.

A citywide journey

Across Milan, each location presents a different facet of Victoria Arduino’s identity. Together, these activations form a distributed narrative that integrates coffee into the broader creative landscape of the city during one of the world’s most influential design events.

Simonelli Group at World of Coffee Dubai with Victoria Arduino and 3TEMP

Posted on by Qahwa World

Dubai – Qahwa World

From January 18 to 20, Simonelli Group will be a key player at World of Coffee Dubai (Stand ZN5-4). During the event, the Group will present a comprehensive vision of coffee evolution — from espresso to brewing — through its brands Victoria Arduino and 3TEMP.

  • Victoria Arduino: Where Aesthetics Meets Taste

The Victoria Arduino space at WOC Dubai is designed as an immersive experience, where aesthetics and cutting-edge technology come together to redefine the contemporary espresso ritual.

  • Not to be missed:

Eagle One – Official Espresso Machine of the UAE Barista Competition
Eagle One will stand alongside the best baristas in the region during one of the world’s most prestigious competitions. Iconic, sustainable, and performance-driven, Eagle One represents a new generation of espresso machines, designed to ensure precision, energy efficiency, and excellence in the cup — even at the highest competitive levels.

Victoria Arduino Exclusive Party: L’Atelier Arrives in Dubai
On January 18 at 7:00 PM, Victoria Arduino invites guests to its Experience Lab in Dubai to discover L’Atelier, a new narrative space dedicated to creativity, craftsmanship, and timeless design.
Inspired by the world of luxury ateliers, this project redefines customization, transforming each coffee machine into not only a professional tool, but a unique design piece.
Subscribe here to reserve your spot at the Exclusive Party in Dubai – Victoria Arduino.

Tasting Experiences with Leading Roasters
At Stand ZN5-4, Victoria Arduino will host a series of tasting sessions featuring some of the most important partners in the coffee world. The program includes roasters such as Peet’s, Dukamo, Goldbox, Base Coffee, and Caffeine Lab.
Partners will rotate in a relay of sensory experiences, supported by the Black Eagle Maverick and E1 Prima PRO espresso machines.

Beyond delivering excellence in the cup, Victoria Arduino coffee machines are true design and communication elements, expressing values of aesthetics, precision, and innovation.

  • 3TEMP: Brewing Culture

Simonelli Group’s journey at WOC Dubai continues with 3TEMP, the brand redefining professional brewing. Born from filter coffee culture and designed to offer extraction freedom — hot, cold, or concentrated — 3TEMP introduces boilerless, cloud-connected brewers defined by a sustainable design approach.

At Stand ZN5-4, 3TEMP will host a series of tasting sessions with leading coffee partners, featuring roasters such as Source Coffee, Julith, Benchmark, Joud, Roots by Earth, and Subko.

This year at World of Coffee Dubai, 3TEMP accompanies the journey of the WOC Runners, offering unique tastings and cutting-edge coffee experiences. From hot filter coffee to cold or concentrated brews, every extraction becomes a healthy and functional ingredient — ideal for athletes looking to enhance performance.

The first WOC Runners 2026 event will take place on Monday, January 19 at 6:30 AM (Dubai time) at Salt Kite Beach. The 5-kilometer run, open to coffee lovers from around the world, will follow a scenic out-and-back course along Kite Beach.
To participate, sign up here.

3TEMP empowers a new generation of baristas and consumers, promoting a conscious and contemporary approach to coffee.
It’s not just brewing. It’s Brewing Culture.

 

Mondik Alpas Crowned Champion of the LATTE ART THROWDOWN at Julith’s High-Stakes Launch Event

Posted on by Qahwa World

DUBAI – (Qahwa World)

In a dazzling display combining skill and artistic precision, the outstanding barista, Mondik Alpas, secured the championship title at the high-profile LATTE ART THROWDOWN. The event was held to celebrate the launch of the new Victoria Arduino Maverick Core espresso machine and the official debut of the Julith Wholesale Launch service.

The internationally renowned Julith Café served as the stage for this competition, hosting an elite group of coffee experts who competed face-to-face. The café recently captured global attention after acquiring and serving the world’s most expensive coffee, with a single cup valued at nearly one thousand dollars. The stakes were immensely high, with the grand prize being Victoria Arduino’s prestigious Eagle One Prima espresso machine.

Maverick Core Proves Its Mettle

Victoria Arduino chose this electrifying event to introduce the Maverick Core, a new machine designed to enhance the control and creative capabilities of coffee experts.

Speaking to Qahwa World, Antonio Oria of Victoria Arduino described the event as the ideal platform to showcase the machine’s capabilities. Oria stated: “We are here in Julith for a latte art competition by introducing our new machine, the Maverick Core… Baristas will compete back to back, and the winner will take home an Eagle One Prima.”

Oria also highlighted the importance of the host venue: “Today, we are also testing the new B2B (business-to-business) offer from Julith Coffee, which is being brewed in the batch brew with the 3TAMP device and is available for everyone to try. Amazing coffee, amazing competitors, amazing machine, and amazing people.”

Competitive Intensity and Supportive Crowd

The competitive atmosphere was charged with sharp focus and high tension. Judge Elena Hess praised the participants’ courage, saying: “I really enjoy the competition, the atmosphere, all participants. They are really brave, all of them, to participate, because it’s actually really stressful… Competing here is much harder than working behind the counter, due to the emotional tension.” She commended the positive spirit, adding: “They are all truly fun, and I am proud of them. The audience here is also very supportive. It’s a truly good and enjoyable event.”

For her part, Judge Estella Zuleta shared the same sentiment, commenting on the exceptional talent and collective spirit of the competitors: “I see very good and talented coffee experts showcasing their skills in the competition, and a good spirit among all attendees with positive energy.”

Mondik Alpas Secures the Title

Ultimately, it was Mondik Alpas who secured the title, thanks to his finesse and precision using the new Maverick Core machine, adding a major victory to his record. This win underscores the powerful synergy between the talent of coffee experts, innovative equipment, and the supportive coffee culture celebrated at Julith Café.

Champion’s Quote

In a brief statement given to Qahwa World after his coronation, Champion Mondik Alpas emphasized the fierce level of competition, noting the quality of his opponents: “The competition was very tough; because everyone gave it their all, with more effort and more focused training.” He stressed that the win was not easy, but extremely difficult, because the other competitors were also very good.

Mondik Alpas Wins Latte Art Throwdown: Victoria Arduino Maverick Core Launch at Julith Café

A Community Celebration and Presentation

The event concluded with the presence of Serkan Sagsoz, Co-founder of Julith Café. Federico Ortelli, General Manager of the Simonelli Group in the Middle East, presented the valuable prize, the “Eagle One Prima” machine, to the champion. Ortelli wished him success in his career path, praised the spirit that dominated the competition, and the distinguished participation of everyone, reaffirming Victoria Arduino’s commitment to supporting the region’s coffee community with all its expertise and capabilities.

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Victoria Arduino Unveils L’Atelier — A New Creative Space at HOST Milano 2025

Posted on by Qahwa World

Milan— Qahwa World

At this year’s HOST Milano, Victoria Arduino is introducing L’Atelier by Victoria Arduino, a new creative concept that merges craftsmanship, design, and innovation into a single narrative space.

Drawing inspiration from the world of luxury ateliers, L’Atelier reimagines the traditional perception of coffee machines — presenting them not just as professional tools but as unique works of art. The new project reflects Victoria Arduino’s longstanding values of Italian excellence, artisanal partnerships, and an unwavering dedication to detail.

L’Atelier is conceived as both a showcase and an experiential journey through the essence of creativity and customization. It highlights the deep connection between coffee culture and high-end design, positioning Victoria Arduino as a key player in bridging the worlds of specialty coffee and luxury craftsmanship.

For its debut edition, Victoria Arduino has partnered with three distinguished Italian artisans and design houses:

BTB Progetto Pelle – Renowned leather artisans known for their bespoke panels and luxury finishes inspired by interior and fashion design.

Intreccio Vivo – A new generation of weavers preserving the art of midollino and raffia weaving, creating biodegradable decorative surfaces.

Vesta – Experts in sustainable, high-end composite materials used by leading international fashion brands.

Through these collaborations, L’Atelier embodies the harmony between sustainability, design, and artisanal mastery. It stands as a symbol of how traditional craftsmanship and modern innovation can coexist within the evolving world of coffee.

Visitors can experience this new chapter of Victoria Arduino’s creative vision at HOST Milano 2025, Hall 16 — Stand A11 – A19 – C12 – C20.

CQI Workshop in Dubai Explores the Science of Post-Harvest Coffee Processing

Posted on by Qahwa World

Tomorrow, coffee professionals and enthusiasts in the UAE will gather at the Victoria Arduino Experience Lab in Dubai for a six-hour workshop titled “CQI – Introduction to Post-Harvest Processing.” Organized by Mystic Cup Stories in collaboration with Victoria Arduino, the class promises an in-depth and hands-on introduction to one of the most crucial stages in coffee production.

Accredited by the Coffee Quality Institute (CQI), the session will guide participants through major processing methods — Natural, Honey, Mechanically Demucilaged, Fully Washed, and Wet Hulled — explaining how each technique shapes the final flavor profile of coffee.

The workshop will be led by Kristina Bakhtoiarova, an experienced educator, roaster, and consultant with over 15 years in specialty coffee. As a Q Processing Lecturer, Bakhtoiarova has trained professionals around the world and will share her deep understanding of post-harvest systems, from cherry selection and fermentation to drying and pre-cleaning.

Participants can also look forward to a guided coffee cupping featuring coffees from Mystic Cup Stories, offering a sensory exploration of how processing methods affect taste and aroma.

The program is open to baristas, roasters, café owners, coffee lovers, and future green buyers who want to decode common processing terms such as “Washed,” “Honey,” and “Natural.”

By hosting this CQI workshop, Victoria Arduino continues to strengthen Dubai’s reputation as a leading center for specialty coffee education and innovation in the Middle East.

Simonelli Group Showcases Innovation at Fine Food Australia 2025

Posted on by Qahwa World

Dubai, 20 August 2025 (Qahwa World) – Simonelli Group has announced its participation at Fine Food Australia 2025, the country’s leading trade event for the foodservice and hospitality industry, taking place from September 8 to 11 at ICC Sydney. Visitors will find the group at Booth A40, where it will present a range of cutting-edge technologies from its two leading brands, Nuova Simonelli and Victoria Arduino.

Nuova Simonelli will present the NUOVA Aurelia, an advanced professional espresso machine featuring E-Milk and C-Automation technologies. E-Milk technology enables automatic frothing with up to nine customizable recipes at the push of a button, ensuring consistency in milk-based beverages. C-Automation, powered by artificial intelligence, connects the Aurelia machine with the GX grinder, analyzing coffee flow and automatically adjusting grind settings. This integration improves workflow speed by up to 20%, reduces training costs, minimizes human error, and cuts waste during recipe setup.

Victoria Arduino will highlight its Black Eagle Maverick espresso machine, designed for both high performance and sustainability. Equipped with T3 Genius, PBtech, Gravitech, and Advanced Steam-by-Wire technologies, the Maverick allows precise control over temperature, infusion, and steam. Alongside it, the Mythos grinder, engineered specifically for the specialty coffee sector, will be featured with its Clima Pro, Gravitech, and HighSpeed technologies, ensuring efficient grinding and consistent quality.

Also on display will be the Eagle One, a contemporary espresso machine combining sleek design with NEO (New Engine Optimization) technology for energy efficiency and exceptional performance. The Eagle Tempo, designed for cafés, restaurants, roasters, pastry shops, and chains, will also be introduced. With high production capacity, NEO technology, and a unique design, Eagle Tempo aims to deliver excellent results while reducing energy use and waste.

At Fine Food Australia 2025, Simonelli Group will not only present its latest professional equipment but also offer visitors the opportunity to experience the future of coffee preparation through tastings, demonstrations, and live interactions with baristas and experts. With its commitment to innovation, sustainability, and workflow efficiency, the company aims to set new standards for the global coffee and hospitality industry.