Tag: espresso machines

Victoria Arduino to Showcase Innovation at World of Coffee Bangkok 2026

Posted on by Qahwa World
Bangkok – Qahwa World

From May 7 to 9, Victoria Arduino will take part in World of Coffee Bangkok 2026, one of the most anticipated events in the global specialty coffee industry. Hosted in Bangkok, the brand will present its vision focused on design excellence and high performance.

Visitors can find Victoria Arduino at booth B311, where its iconic machines and solutions will be showcased, all designed to support baristas and coffee businesses worldwide.

  • L’Atelier makes its debut

A key highlight of this year’s participation is the launch of L’Atelier, a new concept space dedicated to creativity, craftsmanship, and timeless design. Inspired by luxury ateliers, the project introduces a new level of customization, transforming each coffee machine into both a professional tool and a unique design piece.

  • Exclusive sensory experiences

Throughout the event, the Victoria Arduino booth, including the But First Coffee bar, will host special roaster takeovers in collaboration with leading Thai barista champions:

May 7: Fika and Co. Roasters with Jen Kawinrat Veerawat
May 8: Rosetta Roasters with Tee Sittipong
May 9: Asterisk Espresso Rosters with Kittipo Eangchoun

These sessions will offer visitors a rich sensory journey, combining high quality coffee, skilled baristas, and advanced extraction technology.

  • Barista champions on stage

At booth B311, a dedicated station featuring the Black Eagle Maverick Core will host a lineup of internationally recognized baristas:

Daniele Ricci on May 7 from 1 to 6 pm
Mikael Jasin on May 8 from 10 to 11 am
Dawn Chan on May 9 from 1 to 6 pm
Latte art competition highlight

Victoria Arduino will also partner with Loveramics for the Loveramics Milk Art Throwdown 2026 Bangkok. The event will take place on May 8 from 5 pm to 9 pm at the Loveramics Flagship Store. It will bring together baristas and coffee enthusiasts in a dynamic latte art competition focused on creativity and technique.

  • Looking ahead

Victoria Arduino invites all visitors to booth B311 to experience its latest innovations and explore the future of coffee through design, technology, and craftsmanship.

Simonelli Group at World of Coffee Dubai with Victoria Arduino and 3TEMP

Posted on by Qahwa World

Dubai – Qahwa World

From January 18 to 20, Simonelli Group will be a key player at World of Coffee Dubai (Stand ZN5-4). During the event, the Group will present a comprehensive vision of coffee evolution — from espresso to brewing — through its brands Victoria Arduino and 3TEMP.

  • Victoria Arduino: Where Aesthetics Meets Taste

The Victoria Arduino space at WOC Dubai is designed as an immersive experience, where aesthetics and cutting-edge technology come together to redefine the contemporary espresso ritual.

  • Not to be missed:

Eagle One – Official Espresso Machine of the UAE Barista Competition
Eagle One will stand alongside the best baristas in the region during one of the world’s most prestigious competitions. Iconic, sustainable, and performance-driven, Eagle One represents a new generation of espresso machines, designed to ensure precision, energy efficiency, and excellence in the cup — even at the highest competitive levels.

Victoria Arduino Exclusive Party: L’Atelier Arrives in Dubai
On January 18 at 7:00 PM, Victoria Arduino invites guests to its Experience Lab in Dubai to discover L’Atelier, a new narrative space dedicated to creativity, craftsmanship, and timeless design.
Inspired by the world of luxury ateliers, this project redefines customization, transforming each coffee machine into not only a professional tool, but a unique design piece.
Subscribe here to reserve your spot at the Exclusive Party in Dubai – Victoria Arduino.

Tasting Experiences with Leading Roasters
At Stand ZN5-4, Victoria Arduino will host a series of tasting sessions featuring some of the most important partners in the coffee world. The program includes roasters such as Peet’s, Dukamo, Goldbox, Base Coffee, and Caffeine Lab.
Partners will rotate in a relay of sensory experiences, supported by the Black Eagle Maverick and E1 Prima PRO espresso machines.

Beyond delivering excellence in the cup, Victoria Arduino coffee machines are true design and communication elements, expressing values of aesthetics, precision, and innovation.

  • 3TEMP: Brewing Culture

Simonelli Group’s journey at WOC Dubai continues with 3TEMP, the brand redefining professional brewing. Born from filter coffee culture and designed to offer extraction freedom — hot, cold, or concentrated — 3TEMP introduces boilerless, cloud-connected brewers defined by a sustainable design approach.

At Stand ZN5-4, 3TEMP will host a series of tasting sessions with leading coffee partners, featuring roasters such as Source Coffee, Julith, Benchmark, Joud, Roots by Earth, and Subko.

This year at World of Coffee Dubai, 3TEMP accompanies the journey of the WOC Runners, offering unique tastings and cutting-edge coffee experiences. From hot filter coffee to cold or concentrated brews, every extraction becomes a healthy and functional ingredient — ideal for athletes looking to enhance performance.

The first WOC Runners 2026 event will take place on Monday, January 19 at 6:30 AM (Dubai time) at Salt Kite Beach. The 5-kilometer run, open to coffee lovers from around the world, will follow a scenic out-and-back course along Kite Beach.
To participate, sign up here.

3TEMP empowers a new generation of baristas and consumers, promoting a conscious and contemporary approach to coffee.
It’s not just brewing. It’s Brewing Culture.

 

Nuova Simonelli Unveils a New Logo Marking a New Chapter in Its Timeless Identity

Posted on by Qahwa World

Dubai – Qahwa World

Nuova Simonelli has officially revealed its new logo — an evolution that respects the brand’s deep heritage while embracing a modern vision for the future. The refreshed design preserves the company’s distinctive monogram that unites the initials “N” and “S,” symbolizing the harmony between innovation and tradition that has defined the Italian espresso machine manufacturer for nearly a century.

“For more than 90 years, the Nuova Simonelli logo has reflected craftsmanship, reliability, and progress,” the company stated. “Each transformation has mirrored the times, while remaining true to the essence of who we are.” The new emblem carries forward this legacy in a refined, contemporary form — one that positions the brand for its next era.

A Legacy Rooted in Design and Innovation

Founded in 1936 under the name Simonelli and renamed Nuova Simonelli in 1972, the brand has long stood for easy-to-use, technologically advanced espresso machines. Today, its products are found in cafés, restaurants, and hotels in over 125 countries. “When we acquired the trademark, we chose to keep the name Simonelli as a sign of respect for that pioneering phase,” recalled Nando Ottavi, Chairman of Simonelli Group. “Nuova Simonelli represents both continuity with our origins and a look to the future.”

The original monogram was designed in 1975 by industrial designer Carlo Viglino during the launch of the company’s first truly modern espresso machine, the ISX. “I started with the initials N and S, placing them inside a grid to build the frame and proportions,” Viglino explained. “I superimposed the two letters, softened the corners, and created a single monogram that symbolizes unity between innovation and tradition.”

The symbol, he added, can also be seen as two arrows expanding outward — a “prophetic sign” of a brand destined for global recognition. Viglino paired this with a clean, legible logotype to reflect the simplicity and precision of Nuova Simonelli machines.

Evolution Through the Decades

Since its creation, the monogram has been featured on every Nuova Simonelli espresso machine. The company made slight updates over time — introducing the red color and tagline in the 1990s, refining the design during the launch of the Aurelia series in 2003, and later returning the monogram to its original upright position with a renewed payoff.

Now, in 2025, Nuova Simonelli’s new logo represents a seamless bridge between past and future — a modern refinement of a design born from Italian ingenuity and a passion for espresso excellence. It reflects not only a visual evolution but also the brand’s enduring commitment to innovation, craftsmanship, and global leadership in the world of coffee.

Simonelli Group Showcases Innovation at Fine Food Australia 2025

Posted on by Qahwa World

Dubai, 20 August 2025 (Qahwa World) – Simonelli Group has announced its participation at Fine Food Australia 2025, the country’s leading trade event for the foodservice and hospitality industry, taking place from September 8 to 11 at ICC Sydney. Visitors will find the group at Booth A40, where it will present a range of cutting-edge technologies from its two leading brands, Nuova Simonelli and Victoria Arduino.

Nuova Simonelli will present the NUOVA Aurelia, an advanced professional espresso machine featuring E-Milk and C-Automation technologies. E-Milk technology enables automatic frothing with up to nine customizable recipes at the push of a button, ensuring consistency in milk-based beverages. C-Automation, powered by artificial intelligence, connects the Aurelia machine with the GX grinder, analyzing coffee flow and automatically adjusting grind settings. This integration improves workflow speed by up to 20%, reduces training costs, minimizes human error, and cuts waste during recipe setup.

Victoria Arduino will highlight its Black Eagle Maverick espresso machine, designed for both high performance and sustainability. Equipped with T3 Genius, PBtech, Gravitech, and Advanced Steam-by-Wire technologies, the Maverick allows precise control over temperature, infusion, and steam. Alongside it, the Mythos grinder, engineered specifically for the specialty coffee sector, will be featured with its Clima Pro, Gravitech, and HighSpeed technologies, ensuring efficient grinding and consistent quality.

Also on display will be the Eagle One, a contemporary espresso machine combining sleek design with NEO (New Engine Optimization) technology for energy efficiency and exceptional performance. The Eagle Tempo, designed for cafés, restaurants, roasters, pastry shops, and chains, will also be introduced. With high production capacity, NEO technology, and a unique design, Eagle Tempo aims to deliver excellent results while reducing energy use and waste.

At Fine Food Australia 2025, Simonelli Group will not only present its latest professional equipment but also offer visitors the opportunity to experience the future of coffee preparation through tastings, demonstrations, and live interactions with baristas and experts. With its commitment to innovation, sustainability, and workflow efficiency, the company aims to set new standards for the global coffee and hospitality industry.