WCR CEO Dr. Vern Long: The best coffee in the world hasn’t been grown yet

Qahwa World – Dubai |
May 15, 2026 |
4 min read

Dr. Jennifer “Vern” Long, CEO of World Coffee Research, said in two simultaneous messages – one in the organization’s annual report and another in an Instagram video – that “the best coffee in the world hasn’t been grown yet. It’s coming soon.” She confirmed that the innovative “coopetition” model between competing companies and governments has produced elite coffee genetics now growing in research fields on 4 continents.

In her annual report message, Long explained that WCR’s member companies built something unprecedented when they created World Coffee Research – a global collaborative organization that is creating the genetic infrastructure of the 200 billion dollar coffee industry. Genetics are the foundation of coffee’s future, she said, and the next generation of climate-resilient, high-quality varieties advancing through this system will expand what coffee agriculture can deliver.

Long described WCR’s collaborative networked nature as unparalleled. Governments that historically did not share directly with each other contributed their unique genetics and scientific knowhow to a single shared pool. Companies that compete in the marketplace banded together and contributed patient capital to drive the work forward, understanding that tree breeding operates on 10 to 15 year cycles. This coopetition model has delivered: elite genetics are now in research fields on 4 continents.

Regarding next steps, Long said WCR will explore what it takes to scale up and deploy these trees to farmers’ fields. The organization will continue innovating, using the same collaborative spirit that built the global genetics pipeline to design a model capable of ensuring last-mile distribution to farmers and sustaining research in perpetuity. “Better plants are coming. We’ll be ready,” she concluded.

In a separate Instagram video featuring Long’s voice, she said WCR continued in 2025 to create the future of coffee by uniting the global coffee industry to drive science-based agricultural solutions. “The future of coffee is arriving. The entire coffee sector is built from the harvest of the plant itself. When we get the plant right, everything else multiplies,” she said.

Long highlighted WCR’s work areas including coffee breeding networks, trial sites, improved seed systems, and global leadership programs. She invited the public to explore the report’s highlights and be part of WCR’s ongoing effort to create the future of coffee.

“The best coffee in the world hasn’t been grown yet. It’s coming soon. Our members and partners make it happen, and will help us define what comes next.”

— Dr. Vern Long, CEO of World Coffee Research

Source: World Coffee Research Annual Report 2025 + WCR official Instagram account
Prepared by: Qahwa World – Dubai
Publication date: May 15, 2026

 

The Coffee That Was Never as “Robust” as Its Name Promised

By: Dr. Steffen Schwarz, Coffee Consulate

There is a word in coffee that has done more damage than most people realise. It is short, convenient, commercially familiar, and scientifically careless. The Coffea canephora Robusta myth is a prime example of how a term can become misleading in the world of coffee.

For decades, the global coffee industry has used the name “Robusta” as if it described a species, a flavour profile, a production system, a price category, and a climate promise all at once. It is a compression of botany into marketing. Like many convenient mistakes, it has quietly shaped how people think.

“Robusta” is not just a name. It is a mindset that has shaped how the industry underestimates Coffea canephora.

Say the word often enough and the assumption follows. Canephora must be robust. Tougher. Simpler. Less fragile. Less complex. Less deserving of precision. Less worthy of sensory ambition. Less in need of science.

But Coffea canephora is not a slogan. It is a species with deep genetic history, regional diversity, ecological vulnerability, breeding potential, and a future that may become central to the survival of coffee as we know it.

The false name has made the industry lazy. Worse, it has made the industry dangerously confident.

When Language Meets Climate Reality

The irony is difficult to ignore. At the moment coffee is entering one of the most unstable climatic periods in its cultivated history, the species most often described as “robust” is revealing how misleading that label can be.

Canephora can be productive. It can be vigorous. It can tolerate conditions under which many Arabica systems struggle. Yet drought does not read marketing language. Heat stress does not respect trade vocabulary.

Climate does not respond to terminology. Drought and heat expose biological reality, not branding.

Across Africa, Asia, and Latin America, the real question is no longer whether Canephora sounds strong. It is whether the right genetics, farming systems, nursery practices, disease resistance, root architecture, flowering behaviour, pollination compatibility, and processing ambitions can be brought together fast enough to make the crop resilient in the world that is arriving.

A Species of Diversity, Not Simplicity

Coffea canephora is not a single blunt instrument. It is a complex diploid species, largely outcrossing, genetically diverse, and historically rooted in the tropical forests of Central and West Africa.

Its major genetic groups, often described as Congolese and Guinean, express very different traits. Growth habit, caffeine content, bean weight, drought response, disease resistance, maturation timing, and agronomic behaviour vary across the species. The Brazilian conilon group adds further complexity, shaped by hybridisation and farmer selection.

This diversity is not a complication. It is the foundation of Canephora’s future.

The future of Canephora will not be built from a single type, but from its genetic diversity.

Progress depends on understanding which genetic resources carry the traits that matter, where they perform best, under which production systems, and for which market demands.

The Cost of Assumptions

The problem with calling a species “robust” is not linguistic. It is strategic.

It encourages underinvestment in fragility. It replaces measurement with assumption. It links lower market prices with lower intellectual attention.

Climate change is now exposing the cost of that mindset.

Assumed resilience is one of the most dangerous risks in a climate-unstable future.

Prolonged drought, higher temperatures, irregular flowering, shifting pest pressure, and changing disease dynamics cannot be addressed with outdated assumptions. They require precision.

Climate Stress Is Not Singular

Drought is perhaps the clearest example. Canephora does not simply tolerate dry conditions without consequence.

Water deficit reduces photosynthesis, increases oxidative stress, and disrupts flowering and fruit development. When combined with heat, the effects intensify.

In Uganda, prolonged drought and high temperatures have been linked with increased vulnerability to black coffee twig borer and Coffee Wilt Disease. In Asia and Brazil, drought stress and elevated soil temperatures increase the impact of root knot nematodes.

Climate stress rarely acts alone. It weakens plants, favours opportunistic pests and pathogens, and turns manageable challenges into systemic risks.

Coffee Wilt Disease and the Limits of Rhetoric

Coffee Wilt Disease remains one of the most powerful reminders that Canephora’s future cannot be secured through language alone.

Resilience is not a label. It is a result of science, systems, and execution.

Caused by Fusarium xylarioides, the disease devastated production in Uganda in the 1990s and early 2000s. Nearly half of the country’s Canephora trees were lost, with economic damage estimated at around 100 million US dollars.

This was not theoretical. It was a national agricultural crisis.

Uganda’s response was significant. Research institutions developed and released ten Coffee Wilt Disease resistant KR varieties. It was a major achievement in applied breeding.

But resistance alone does not solve the problem.

The Nursery Bottleneck

Canephora’s biology complicates propagation. As an outcrossing species, seed propagation produces variability. Seedlings do not reliably retain the characteristics of the parent plant.

For disease resistance, uniformity, and quality, clonal propagation becomes essential.

This shifts attention to nurseries, where the success or failure of breeding programmes is determined in practical terms.

The future of coffee can depend on something as simple as how a mother plant is bent.

A 2025 study examining KR1, KR3, and KR4 varieties demonstrated how simple interventions can transform outcomes. By adjusting the bending angle of mother plants and applying targeted NPK fertilisation, researchers significantly improved suckering performance.

Horizontally bent mother plants produced the strongest results. Fertiliser further enhanced growth. The interaction between variety, plant architecture, and nutrient management proved decisive.

This is not a minor technical detail. It is the logistics of resilience.

Where Science Becomes Operational

Applied coffee science is most powerful when it connects theory with practice.

Breeders may develop resistant genotypes. Pathologists may understand disease mechanisms. Geneticists may map diversity. Yet without effective nursery systems, these advances do not reach farmers.

A horizontally bent mother plant may not appear as significant as genomic innovation, but it can determine how quickly improved material is deployed at scale.

Rethinking Canephora Quality

The long standing perception of Canephora as inherently inferior in cup quality is no longer defensible.

High quality Canephora is not a contradiction. It is a frontier.

Selective breeding for cup potential, improved harvesting practices, better post harvest processing, controlled fermentation, and precise roasting are all necessary.

Canephora does not need to replicate Arabica. It has its own sensory identity, including structure, body, spice, cocoa, nutty profiles, and tactile depth.

A System That Must Work Together

The future of Canephora depends on coordination across the value chain.

Breeders, farmers, nurseries, processors, roasters, researchers, and buyers must operate within aligned systems. Without this, progress remains fragmented.

Why Naming Still Matters

Calling the species Coffea canephora is not a matter of academic correctness.

It is about restoring clarity.

Accurate language drives accurate thinking. Accurate thinking drives better coffee systems.

Accurate thinking drives investment. Investment enables science. Science shapes outcomes in the field.

The Decade Ahead

Canephora is not invincible. It is not inferior.

It is diverse, vulnerable, productive, promising, and still insufficiently understood.

  • Can breeding cycles be shortened without losing rigour?
  • Can resistant varieties be multiplied efficiently?
  • Can quality become a primary breeding objective?
  • Can climate adaptation become proactive rather than reactive?

Conclusion

The coffee industry has spent decades hiding Canephora behind the wrong name.

That era is ending.

Coffea canephora must be understood as it is. A species with its own biology, its own challenges, and its own future.

Its resilience will not be assumed. It will be built through science, precision, and attention.

And that begins with calling it by its proper name.

Sidra & Typica Mejorado: Origins, Myths, and What We Know

By: Ennio Cantergiani – Académie du Café This article explores the Sidra Typica Mejorado coffee origin and its growing prominence.

Sidra and Typica Mejorado, two coffee varieties from Ecuador, have rapidly captured the attention of the specialty coffee world. Indeed, Sidra Typica Mejorado coffee origin has become a key point of interest among industry professionals. They appear in World Barista Championship routines, achieve scores above 90 at Taza Dorada, and command premium prices on the international market.

Despite their prominence, the Sidra Typica Mejorado coffee origin story remains surprisingly unclear, shaped by a mix of documented findings and widely shared accounts.

Industry Narrative

A breeding station in the Nanegal parish in Pichincha province, Ecuador, is widely believed to be the starting point for both varieties. This station is often associated with a coffee project linked to Nestlé, reportedly active from the late 1990s until around 2018. It worked with Ethiopian heirloom material and Bourbon lines to develop improved hybrids.

Don Olger Rogel, frequently described as a field technician or geneticist involved in the program, along with his wife Magda Zabala, is consistently credited with identifying standout plants. He planted these on his farm, Finca Perla Negra in Nanegal, and distributed seeds to local farmers between 2007 and 2010. Producers such as Pepe Jijón of Finca Soledad attribute their initial plant material directly to him.

Rogel’s farm is often described as a living collection of diverse coffee varieties and hybrids, reflecting early experimentation in the region.

Genetic Findings

Despite their names and early assumptions, genetic analysis presents a different picture.

Typica Mejorado
Genetic testing conducted by World Coffee Research and other laboratories shows that Typica Mejorado contains no Typica lineage. It is a cross between Bourbon and Ethiopian landrace material. The name “Mejorado” meaning improved reflects its cup profile, which is reminiscent of high-quality Typica but often more complex, rather than its genetic background.

Sidra (Sydra or Bourbon Sidra)
Sidra was long described as a Bourbon and Typica hybrid. However, multiple genetic analyses indicate it is predominantly, or possibly entirely, derived from Ethiopian heirloom varieties. It clusters within the Core Ethiopia genetic group and shows no clear Bourbon or Typica parentage. Some findings suggest that “Sidra” may refer to a group of closely related lines rather than a single uniform variety.

Gaps in Documentation

A direct, documented connection between these varieties and any formal institutional breeding program has not been confirmed in peer-reviewed scientific literature. The Nanegal station is no longer active, and much of the narrative persists through oral history, farmer testimony, and industry knowledge rather than published research.

There is no detailed public documentation confirming the specifics of the program often associated with these varieties. Furthermore, Sidra Typica Mejorado coffee origin is still discussed mainly through industry narratives and personal accounts.

Why It Matters

As Sidra and Typica Mejorado continue to gain visibility and commercial value, transparency becomes increasingly important. Clear genetic traceability supports farmers, informs buyers, and strengthens confidence across the specialty coffee sector.

Work by organizations such as World Coffee Research to catalog coffee varieties represents progress. However, both Sidra and Typica Mejorado remain classified with notable uncertainty regarding their exact parentage and development.

Their trajectory mirrors other well-known coffees that originated in Ethiopia, passed through research systems, and later gained recognition in Latin America. In summary, understanding Sidra Typica Mejorado coffee origin helps clarify its place within the global coffee landscape.

Additional Characteristics

Both varieties are valued for vibrant acidity, high sweetness, and expressive flavor profiles, often showing citrus, berry, and floral notes associated with Ethiopian coffees. They perform well at high altitudes in regions such as Pichincha, Imbabura, and Loja, and have spread to Colombia and other producing countries.