Luckin Coffee Rebound Rekindles Valuation Debate

Dubai – Qahwa World

Shares of Luckin Coffee are back in focus after a recent rebound, with investors reassessing whether the stock still offers meaningful upside following a volatile period.

The stock closed at $33.79 on April 17, 2026, reflecting a mixed short-term trend. Shares have risen 4.4% over the past week, remained nearly flat over the past month (–0.4%), and are down 4.6% year-to-date. Longer-term performance, however, remains stronger, with gains of 10.6% over one year and 38.4% over three years.

The recovery comes after earlier pressure linked to margin concerns and intensifying competition in China’s fast-growing coffee market, prompting a fresh look at valuation.

  • Valuation Signals Suggest Discount

Analysis from Simply Wall St indicates the stock may still be trading below its estimated value. A discounted cash flow (DCF) model places Luckin Coffee’s intrinsic value at around $52.14 per share, implying a gap of roughly 35% compared with current levels.

The company’s price-to-earnings ratio of 20.68x also sits below both the broader industry average and an internally estimated “fair” multiple, reinforcing the argument that the stock could be undervalued on traditional metrics.

  • Strong Growth, Rising Scale

Recent financial results highlight the company’s continued expansion. Luckin reported full-year 2025 revenue of RMB 49.29 billion, up 43% year-over-year, supported by rapid store growth and increasing customer demand.

The company added more than 8,700 net new stores, bringing its total to over 31,000 locations, while average monthly transacting customers rose to 94.2 million, reflecting ongoing momentum in China’s competitive coffee sector.

  • Margins and Competition in Focus

Despite strong revenue growth, margin pressures remain a key concern. Higher input costs and promotional activity have weighed on profitability, with operating margins around 10.3%.

Competition is also intensifying. Starbucks continues to expand its presence in China, while local chains and tea brands increasingly target the same consumer base.

  • Outlook Hinges on Execution

The debate around Luckin Coffee now centers on whether the company can sustain its rapid growth while stabilizing margins. Valuation models point to potential upside, but outcomes depend heavily on execution in a more crowded and cost-sensitive market.

For investors, the stock’s rebound has reopened the question: whether Luckin Coffee remains an undervalued growth story—or a company entering a more challenging phase of its expansion.

The Program Built to Give Coffee Talent a Real Shot

By: Naveed Syed

The first edition of Youth Academy Middle East officially came to an end last week.

If you haven’t heard of it, here’s the short version: it’s an initiative by the Simonelli Group, announced a year ago, built specifically for young people who want to build a real career in coffee. Six scholarships, fully paid, covering SCA-certified courses across Barista Skills, Sensory, Green Coffee, Roasting, and Brewing.

How the Program Works

Applicants between 18 and 30 years old complete an online application and answer a set of questions. If the Simonelli Group team feels they’re the right fit, they are invited for a face-to-face interview.

The six selected participants receive the full Specialty Coffee Association Skills Program. They are grouped together and trained by SCA-certified trainers based in the UAE, with some sessions held at the Victoria Arduino Experience Lab.

The SCA Coffee Skills Program is made up of five specialist modules, each focused on a different professional role in the coffee industry. The Youth Academy Middle East cohort completed all of them.

The Modules

Barista Skills is where most people begin. It covers essential practical skills behind the espresso bar—from grinder calibration and espresso extraction to milk texturing, latte art, health and safety, customer service, and basic business practices.

Brewing focuses on the science behind the cup. It explores grind size, water temperature, brew time, different brewing methods, strength measurement, and extraction analysis.

Sensory Skills trains the palate to recognize and articulate flavour. Students learn to identify core coffee attributes and master professional cupping techniques—essential for leading tasting sessions and quality evaluation.

Green Coffee looks at coffee before roasting. It covers evaluation of green coffee quality, processing methods, grading, and the basics of coffee market dynamics. It’s a part of the industry most consumers never see, yet it shapes everything in the cup.

Roasting is the technical core of the craft. Students learn to control roast profiles, manage colour development, operate roasting equipment, and handle production workflows. Understanding how heat transforms coffee—and when to stop the roast—is a skill that takes years to refine.

Each module runs across three levels: Foundation, Intermediate, and Professional. The Youth Academy students completed the Foundation level across all modules, building a structured base for their future careers.

Meet the Six

What made this edition special wasn’t just the program—it was the people in it.

Hnin Kha Nady is focused on growth. Recently joined Archers, she entered the program with a clear goal: to create more memorable coffee experiences. The skills she gained are already being applied in her work.

Mark Mwangi is well known in the community, especially for his matcha creations. As lead consultant behind Mihbash in Jumeirah, he has already contributed to one of the region’s successful café openings. He’s now applying his learning to mentor his own team.

Amritha Varsha transitioned from engineering into coffee, following a stronger personal calling. Now at Cartel Coffee Roasters, she continues to build her presence in the community, recently competing in the Polpanorte AeroPress competition.

Mohamed Alameeri, founder and head roaster of Palate Coffee Roastery and the first Emirati AeroPress Champion, joined a foundation course despite his experience. It reflects a simple principle: learning never stops.

Brenzen Labarete is a Senior Barista, Brand Ambassador for Davinci Gourmet Arabia, and Middle East Barista of the Year 2023. He joined not for credentials, but for depth—an indication of his continued commitment to craft.

Donna Santianez is working toward her long-term goal of opening her own coffee shop. She is steadily building toward it, one course at a time.

Six individuals, six different journeys, one shared vision: to master their craft.

The Trainers

The team behind the program brought serious experience to the table.

Antonio Orria, Simonelli’s Coffee and Beverages Community Expert, led foundational classes, introducing students to the broader specialty coffee landscape before they moved into specialist modules.

Raha Shahsavar, UAE National Roasting Champion 2025, handled Green Coffee and Roasting. Students learned how coffee is processed and graded before roasting, and how heat development, roast profiling, colour control, and production workflows are managed.

Dave Peralta, co-founder of Archers and head of its Coffee Academy, taught Brewing Foundation. Students explored grind size, water temperature, brew time, extraction, and how to measure and adjust coffee strength across brewing methods.

Irina Sharipova, a coffee educator with over a decade of experience, led the Sensory module. She focused on developing structured tasting skills—flavour identification, mouthfeel analysis, cupping, and sensory vocabulary.

Branislav Beronja, Brand and Training Manager for Cafes Richard, delivered Barista Skills training. His sessions covered grinder setup, espresso extraction, milk handling, machine maintenance, customer service, and workflow management.

These trainers are among the most respected professionals in the UAE specialty coffee scene and are widely regarded as mentors in the industry.

What Comes Next

With the first edition complete, Simonelli Group is already preparing the next one. No dates have been confirmed yet.

If you are between 18 and 30 and considering a serious path in coffee, this is a program worth watching.

When applications open again, it will be worth paying attention.

click here to Read the main article

Mokha 1450 presents an immersive coffee Experience at the Palm Jumeirah

Step into an evening of aroma, flavour, and craft, centered around connection

Dubai, UAE  – Qahwa World

Mokha 1450, the UAE-based luxury specialty coffee brand, invites guests to discover coffee through a new lens with an immersive, multi-sensory experience on Saturday, 25 April 2026, at its Coffee Lounge in Golden Mile, The Palm Jumeirah. Created as a space for connection as much as discovery, the evening brings people together over coffee, encouraging conversation, curiosity, and a deeper appreciation for craft.

Designed as a journey through flavor and aroma, the evening unfolds across curated stations, each exploring a different expression of coffee.  From refined zero-proof cocktails to personalized brewing rituals, the experience blends heritage with innovation, offering a deeper understanding of coffee as both a science and an art form, while creating space to pause, connect, and engage.

At the heart of the evening is The Coffee Olfactory Experience, a guided, interactive session that explores the relationship between aroma and taste.  Led by Specialty Coffee Association (SCA)-certified experts, guests will discover the nuances of single-origin beans, the impact of brewing techniques, and the role of glassware in shaping flavor perception.

Across the space, three distinct coffee experiences will be unveiled:

Smoke & Diamonds presents a refined, zero-proof coffee cocktail layered with delicate smoky notes, served over crystal-clear diamond-shaped ice for a striking sensory experience.

The Desert Flower reimagines traditional Arabic coffee into a chilled, modern composition, infused with saffron, honey, and rose water, and served over an ice sphere encasing the UAE’s national flower, the Tribulus Omanense.

Table-Side Brewing offers a more intimate encounter, with baristas preparing coffee directly at the table, allowing guests to engage with the process and explore how technique shapes flavor.

Guests will also experience a curated music journey inspired by the origins of Mokha 1450’s coffee beans, spanning Jamaica, Ethiopia, Cuba, Colombia, and Yemen, creating an atmosphere that reflects the global story behind each cup.

Event Details

Date: Saturday, 25 April 2026

Time: 5:00 PM – 10:00 PM (entertainment from 7:00 PM)

Location: Mokha 1450 Coffee Lounge, Golden Mile Galleria, Building 8, Palm Jumeirah, Dubai

Ticketing

Tier 1

AED 200

Enjoy a 30-minute olfactory experience, followed by canapés and three signature drinks from the stations.

Tier 2

AED 100

Includes three signature drinks from the stations, offering a shorter introduction to the experience.

Booking:

BOOKING LINK

 Venue details:

Mokha 1450 Coffee Lounge

Golden Mile Galleria, Building 8, Palm Jumeirah, Dubai

+971 4 425 4067

With a focus on ethically sourced, single-origin coffees, primarily from women-owned and operated farms, Mokha 1450 continues to push the boundaries of specialty coffee in the region. This latest experience reflects the brand’s commitment to sustainability, craftsmanship, and redefining how coffee is perceived and enjoyed.

Mokha 1450 Coffee Lounge

Golden Mile Galleria, Building 8, Palm Jumeirah, Dubai, UAE

+971 4 425 4067

Mokha 1450 Coffee Boutique

Boutique No.8, Aswaaq Centre, Al Badaa, Al Wasl Road, Dubai, UAE

+971 4 321 6455

Mokha 1450 Coffee Priorists

Emirates Towers, Trade Centre, Dubai, UAE

+971 50 201 4552

Mokha 1450 x Modora

Umm Suqeim Street, Al Barsha Second, Dubai, UAE

+971 56 492 3100

Website: www.mokha1450.com

Instagram: @mokha1450

Tel: +971 4 425 4067

WhatsApp: +971 55 904 5089

Email: [email protected]

Media Inquiry:

WhatsApp: +971 52 794 1117

Email: [email protected]

About Mokha 1450

Mokha 1450 is a UAE-based luxury specialty coffee brand known for ethically sourcing coffee from some of the world’s finest farms, with a particular focus on women producers. Rooted in quality, sustainability, and innovation, Mokha 1450 offers a refined coffee experience across its locations in the Palm Jumeirah, Al Wasl Road, Emirates Towers, and select partner venues across the UAE.

 

 

 

Saudi Coffee A Symbol of Generosity That Shapes Cultural Identity

From Makkah to the Desert Majlis Hospitality Traditions and Heritage Flavors in a Special Report by Sayidaty

Dubai – Qahwa World

Sayidaty magazine published a special report highlighting Saudi coffee as one of the most prominent symbols of hospitality and generosity in the Kingdom. The report emphasizes its role as a cultural element that reflects the social and historical identity of Saudi society.

The report explains that Saudi coffee is not simply a traditional drink but a deeply rooted cultural practice connected to authentic hospitality rituals. Its aroma, blended with cardamom and incense, represents the first expression of welcome offered to guests. It also notes that this cultural heritage is included in UNESCO’s list of intangible cultural heritage.

According to the report, engineer Abdullah bin Kalib, an expert in coffee heritage, stated that coffee was not originally the primary beverage of hospitality. Earlier traditions included milk and broth before coffee became central to Arab hospitality culture, particularly in the Arabian Peninsula. He added that coffee first appeared in urban centers, especially Makkah, before spreading to desert communities and becoming part of their social and cultural life.

The report highlights that coffee gatherings known as majlis are more than seating areas. They function as social and cultural spaces where values are transmitted, younger generations learn hospitality practices, and communities exchange news, poetry, and conduct social and commercial discussions.

It also discusses the diversity of Saudi coffee in types and preparation methods, including global varieties such as Arabica and Robusta, as well as the rare Khawlani coffee grown in Jazan, known for its distinctive nutty flavor. Regional differences in roasting and preparation contribute to a wide range of taste profiles across the Kingdom.

The preparation process includes roasting, grinding using the traditional mortar, boiling, and adding spices such as cardamom, saffron, ginger, and cloves before serving it in the traditional dallah according to established hospitality customs.

Serving traditions are also highlighted, where coffee is typically offered starting with the eldest guest or from the right side, reflecting respect and social etiquette deeply rooted in majlis culture.

The report concludes by noting the traditional pairing of coffee with dates, along with modern developments such as electric coffee makers and instant coffee. These innovations have helped expand its use while maintaining its cultural significance, ensuring Saudi coffee remains a living symbol of heritage, identity, and hospitality.

From Cup to Concrete: How Coffee Waste Is Building a Greener Future

Dubai – Qahwa World

Two years after Australian researchers first turned yesterday’s espresso shots into tomorrow’s building material, the “coffee concrete” revolution is no longer a lab curiosity. It is now being used on the streets of Victoria and reshaping how the world thinks about waste.

As a coffee expert who has spent two decades tracing every bean from farm to cup, I can say this: the humble spent coffee ground, once a soggy pile thrown away without a second thought, is now a high performance material in the construction industry. In 2026, the story is getting even better.

The Science, Brewed to Perfection

Back in 2023, engineers at RMIT University discovered that pyrolyzing spent coffee grounds at 350°C in the absence of oxygen creates a porous, carbon rich biochar. Replacing up to 15 percent of the sand in a standard concrete mix with this biochar increases compressive strength by nearly 30 percent. Higher temperatures do not perform as well. The optimal point is a precise low and slow process.

This is not just stronger concrete. It is smarter concrete. A peer reviewed life cycle analysis published in November 2025 showed it can reduce the material’s carbon footprint by up to 26 percent, cut fossil fuel use by 31 percent, and ease pressure on diminishing river sand supplies.

RMIT has also reported that the same coffee derived biochar improves thermal insulation in cement composites by up to 20 percent. Buildings made with it stay cooler in summer and warmer in winter. This leads to lower energy use and reduced emissions over time.

Real Streets, Real Impact

The results are already visible in real world projects.

In October 2024, the first section of coffee biochar concrete was laid on Victoria’s Big Build project in Pakenham. Five tonnes of spent coffee grounds, equal to about 140000 cups of coffee, were converted into two tonnes of biochar for a 30 cubic metre footpath. There was no smell and no visible difference, only improved strength and sustainability.

A parallel trial in Gisborne with Macedon Ranges Shire Council tested coffee and wood chip biochar side by side. Researchers continue to monitor long term performance under foot traffic, weather conditions, and freeze thaw cycles. Early results are promising.

A Circular Gift for the Coffee Industry

This development has direct implications for café owners, roasters, and coffee drinkers.

Globally, tens of millions of tonnes of spent coffee grounds are produced each year. Most are still sent to landfill, where they release methane. Now, this waste can be reused in a way that benefits both the environment and the industry.

Cafés that join collection programs may eventually turn their daily waste into revenue or carbon credits. A single cup of coffee could contribute to building stronger and more energy efficient schools and hospitals. This is a practical example of a circular economy.

Dr Rajeev Roychand and the RMIT team have stated they are ready to scale the technology. They are working with contractors and local councils and presenting the material in major exhibitions. The next steps include commercial standards, larger pilot projects, and expanded supply chains, all progressing in 2026.

The Bigger Picture

This innovation stands out as one of the most effective responses to coffee waste. It does not require changes in how coffee is prepared. It simply redefines the value of what remains after brewing.

From coffee farms in Ethiopia and Colombia to urban infrastructure in Melbourne and beyond, coffee is proving it can play a role far beyond consumption. It can contribute to building a more sustainable and resilient world.

In 2026, the future of construction carries a subtle trace of coffee.

Ahmed Al-Qahwa is Qahwa World’s lead voice on sustainable coffee innovation. He has visited RMIT’s laboratories and walked the Pakenham trial site.

Share this story with your local café or council. The coffee grounds from your cup could one day be part of the ground beneath your feet.

Coffee Markets Decline as Supply Fears Subside

Dubai – Qahwa World

Coffee futures moved lower at the end of the week, with both arabica and robusta contracts posting notable losses. Arabica dropped to its lowest level in about a week, while robusta also weakened.

The decline was linked in part to improving conditions in global shipping. Iran’s announcement that the Strait of Hormuz has reopened helped calm earlier concerns about disruptions, suggesting smoother trade flows and reducing anxiety over supply constraints.

Earlier in the week, arabica had already been under pressure, touching a one-month low as expectations grew for a strong harvest in Brazil. Several industry forecasts point toward a record crop in the 2026/27 season, with estimates clustering above 75 million bags. Some analysts also anticipate a significant expansion in the global coffee surplus, potentially reaching its highest level in several years.

Meanwhile, Vietnam continues to play a major role on the supply side. The country, the leading producer of robusta coffee, has reported rising export volumes. Shipments in the first quarter increased compared to the same period last year, and full-year exports have also shown solid growth. Production in the current season is expected to climb to a multi-year high, adding further pressure to prices.

Despite this broader supply outlook, some factors are offering limited support. Inventories of robusta monitored by the ICE exchange have declined to their lowest level in over a year, indicating tighter availability in certified stocks.

In Brazil, export data has been mixed. Recent figures show a drop in shipments compared to last year, which may lend some support to prices. Weather is also being closely watched, as below-average rainfall in key growing regions like Minas Gerais could affect crop yields.

On the global stage, export volumes have edged slightly lower in the current marketing year, according to international data. However, overall production is still expected to rise in the 2025/26 season, driven by gains in robusta output despite a projected decline in arabica production.

Looking ahead, forecasts suggest Brazil’s total production may ease slightly, while Vietnam’s output is likely to increase. At the same time, global ending stocks are expected to shrink, reflecting ongoing shifts in supply and demand dynamics.

Brazil’s Coffee Reality: When Climate Pressure Collides With Market Demand

Dubai – Qahwa World

This analysis is based on reporting first published by Dialogue Earth and written by Kevin Damasio. It has been adapted and republished by Qahwa World.

In the hills of Minas Gerais, where much of the world’s Arabica coffee is grown, a quiet transformation is underway. What was once a cycle of seasonal uncertainty has become a continuous struggle shaped by climate instability and shifting global demand.

This is no longer just a farming challenge. It is a defining moment for the future of coffee.

From Climate Variability to Climate Disruption

For generations, Brazilian coffee farmers adapted to occasional droughts, frosts, and irregular rains. Today, those events are no longer exceptions. They are part of a persistent pattern.

Longer dry periods, rising temperatures, and unpredictable rainfall are disrupting the biological rhythm of coffee itself. Flowering cycles are affected. Bean development becomes uneven. Yields lose consistency.

In regions like southern Minas Gerais, farmers are not asking if the weather will affect production. They are asking how severe the impact will be each year.

Scientific projections reinforce what farmers already experience on the ground. A significant share of Brazil’s Arabica-growing land faces the risk of becoming economically unviable in the coming decades if warming trends continue.

High Prices, Fragile Foundations

At the global level, coffee prices have surged as supply tightens. Brazil continues to generate record export revenues, even as shipment volumes fluctuate.

But this apparent strength hides a more fragile reality.

Higher prices are not translating into long-term security for producers. The cost of keeping coffee trees productive is rising. Irrigation systems, soil management, and climate-resistant varieties require investment. Losses from extreme weather events reduce financial resilience.

For many farmers, especially smallholders, the margin between survival and loss is narrowing.

The market is rewarding scarcity, but the conditions behind that scarcity are weakening the system that produces coffee.

The Retreat From Organic

One of the most telling shifts is happening in the field. Organic coffee production, once a growing segment, is under pressure.

Organic methods demand more labor, stricter management, and often higher costs. Under stable conditions, these systems can deliver value through quality and certification premiums. Under climate stress, they become harder to sustain.

As a result, some farmers are returning to conventional practices to secure more predictable yields. Even when they continue to limit chemical use, the shift reflects a deeper tension between sustainability and economic survival.

This raises an important question for the global coffee industry. Can sustainability commitments hold when producers face increasing climate risk and financial pressure?

Adaptation Becomes a Daily Practice

Across Minas Gerais, adaptation is no longer a long-term strategy. It is part of daily decision-making.

Farmers are replanting with more resilient Arabica varieties. They are improving soil cover to retain moisture. They are installing protective systems against hail and excessive sun.

Tree planting is gaining ground as a practical response. Shade reduces heat stress, stabilizes production, and creates microclimates that are more forgiving under extreme conditions.

Yet adaptation comes at a cost. Not every producer has equal access to credit, technical knowledge, or time to experiment. This creates a widening gap between those who can adjust and those who struggle to keep up.

Agroforestry and the Search for Balance

Among the emerging approaches, agroforestry stands out as both a return to coffee’s origins and a potential path forward.

By integrating trees, crops, and ecological processes, agroforestry systems aim to recreate the natural environment in which Arabica evolved. These systems can improve soil health, regulate water cycles, and reduce exposure to extreme weather.

Early results suggest strong potential in terms of resilience and quality. However, productivity gains are not always immediate, and management is more complex.

For many farmers, the question is not whether agroforestry works, but whether it is economically viable in the short term.

Without stronger institutional support, technical guidance, and market incentives, adoption is likely to remain limited.

A Changing Demand Landscape

While production faces mounting pressure, demand continues to expand.

Asia is becoming an increasingly influential force in global coffee consumption. Countries such as China, India, Indonesia, and Vietnam are reshaping how coffee is consumed, marketed, and valued.

For Brazilian producers and cooperatives, this shift offers new opportunities. It also introduces new expectations around volume, consistency, and price competitiveness.

This creates a delicate balance. Expanding into new markets may require scaling production, while climate realities are pushing toward more cautious and diversified farming systems.

The Future Is Being Rewritten in the Field

What is happening in Minas Gerais reflects a broader transformation across the global coffee sector.

Climate change is no longer a distant threat. It is actively redefining how coffee is grown. At the same time, market dynamics continue to evolve, creating both opportunity and pressure.

Farmers are responding with a mix of resilience, experimentation, and compromise. Some invest in new technologies. Others return to conventional methods. A few explore more complex ecological systems.

There is no single path forward.

What is clear is that the future of coffee will not be shaped by price alone. It will depend on how well the industry supports those at its foundation, the farmers who are adapting in real time to an increasingly uncertain environment.

For coffee, this is not just a moment of challenge. It is a moment of redefinition.

Coffee Sector Lags on Deforestation Commitments, Forest 500 Finds

DUBAI – Qahwa World

The European Union’s landmark Deforestation Regulation (EUDR) is driving corporate change across Europe, yet the coffee sector remains one of the weakest performers on key deforestation-risk indicators, according to the 2026 edition of the Forest 500 report released by UK-based environmental NGO Global Canopy.

Now in its 12th year, the annual Forest 500 assessment ranks 500 companies with the greatest influence over nine forest-risk commodities: beef, cocoa, coffee, leather, palm oil, pulp and paper, rubber, soy, and timber, using only publicly available information disclosed on company websites.

Global Canopy has publicly opposed further delays or simplifications to the EUDR. The Forest 500 initiative is supported by Climate Arc and the Norwegian Agency for Development Cooperation (Norad).

“While some battles have been won, this year’s Forest 500 data shows that the fight against deforestation is still being needlessly lost,” the report’s executive summary states. “The year 2025 was at the heart of high-profile corporate targets to end deforestation, but these have now been missed. As in previous years, too few companies are acting with enough urgency.”

Limited Progress Across Sectors

Just 68 of the 500 companies (14%) referenced the EUDR in their public deforestation-related disclosures. Traceability mechanisms showed improvement across eight of the nine commodities. However, the report describes the EUDR as arriving “in a delayed and diluted form” following the EU’s decision to postpone enforcement to December 30, 2026 for large and medium operators and traders, and June 30, 2027 for micro and small operators.

The regulation, adopted in 2023 and originally scheduled for late 2024 enforcement, aims to block deforestation-linked products from entering European supply chains.

Mixed Results for Coffee

The coffee sector delivered a mixed performance. The share of Forest 500 companies with a public deforestation-free commitment for coffee rose to 47% in 2025, up from 44% the year before. Public evidence of traceability systems also improved, climbing to 18% from 14%.

Yet on one of the report’s most concrete metrics, the percentage of companies publicly reporting that more than half their coffee volumes are deforestation- and conversion-free, coffee ranked near the bottom of all nine commodities at just 5%, down from 7% in 2024. Only leather scored lower, at 1%.

How Companies Are Scored and Categorized

Each company receives a percentage score: 25% based on the strength of its commitments and 75% on implementation, reporting, and verification.

The report groups companies into three categories:

  • Leaders: Strong commitments across all relevant commodities and significantly stronger implementation than peers.
  • Late Majority: Some intent to address deforestation, but only partial commitments and weak implementation progress.
  • Laggards: No zero-deforestation or conversion-free commitments at all.

Separately, the report identifies 14 companies that backtracked on deforestation action and 24 “persistent laggards” that have failed to publish any deforestation commitment since 2014.

Coffee Sector Standouts

Among coffee-relevant companies, Nestlé is the only Leader highlighted, scoring 71%. The company disclosed that at least 80% of its volumes in beef, coffee, palm oil, pulp and paper, and soy were deforestation- and conversion-free in 2025.

Italian firm FinLav appears in the Laggard category with a 23% score. Vietnamese coffee company Thang Loi Coffee Joint Stock Company is listed among the 14 backtrackers.

Several major roasters and buyers fall into the Late Majority: Starbucks (36%), JDE Peet’s (41%), Keurig Dr Pepper (26%), and JM Smucker (14%). On the trading side, scores include Louis Dreyfus (65%), Neumann Kaffee Gruppe (45%), Ecom Agroindustrial (38%), and Sucafina (36%).

Important Context

The Forest 500 captures only a slice of the global coffee industry and evaluates companies solely on what they publicly disclose on their own websites; it does not independently verify on-the-ground performance.

The full 2026 Forest 500 report is available at forest500.org.

Amsterdam Coffee Festival 2026 Opens in the Dutch Capital

Strong International Participation and Growing Focus on Coffee Innovation and Technology

Amsterdam – Tareq Alshameri

The Amsterdam Coffee Festival 2026 has officially opened in the Dutch capital, drawing a notable presence of visitors and coffee industry professionals, alongside broad participation from international companies and organizations operating in the sector. The event continues to reinforce its position as one of Europe’s leading platforms dedicated to the coffee industry.

The Amsterdam Coffee Festival 2026 is taking place from 16 to 18 April 2026 at the NDSM Loods venue, located at NDSM-Plein 85 in Amsterdam. The three-day event brings together specialty coffee activities, live roasting demonstrations, workshops, as well as entertainment elements including music, beverages, and cocktails, according to official event information.

This year’s program offers a diverse mix of educational and sensory experiences, featuring specialty coffee tasting sessions, training workshops for professional baristas, and interactive activities such as a Roasters Village concept, live latte art demonstrations, and cupping experiences, in addition to music performances and supporting entertainment events.

According to Amsterdam event listings, ticket prices start from approximately €12, making the festival accessible to a wide audience ranging from industry professionals to coffee enthusiasts.

This year’s edition has also seen a strong commercial and public turnout, with exhibition spaces dedicated to showcasing the latest innovations in coffee equipment and technology, including brewing machines, roasting systems, and digital solutions across the production and consumption chain.

A noticeable trend in this edition is the increasing integration of modern technologies. Several companies are presenting solutions based on artificial intelligence to enhance coffee preparation experiences through interactive systems capable of analyzing user preferences and offering personalized recommendations. Advanced equipment also enables greater precision in roasting and extraction processes.

The festival program also includes a series of training workshops for baristas and coffee professionals, alongside live competitions and professional cupping sessions, offering visitors the opportunity to explore modern brewing techniques and develop practical skills in the field.

The event hosts a diverse range of international organizations and institutions active in the coffee sector, along with companies from various European and global markets, reflecting the growing international dimension of the industry in both commercial exchange and knowledge sharing.

Economically, the festival contributes to boosting tourism and commercial activity in Amsterdam, attracting visitors from within the Netherlands and abroad. It also serves as an important networking platform for industry professionals to explore partnerships and business opportunities.

Overall, the Amsterdam Coffee Festival 2026 highlights the ongoing shift toward innovation and sustainability within the coffee industry, as companies continue to develop solutions that combine quality, efficiency, and evolving global consumer expectations.

The festival further strengthens its position as a platform that blends professional, commercial, and cultural dimensions within an industry that continues to expand and evolve rapidly worldwide.

Coffee Quality Institute Announces Educator of the Year

ALISO VIEJO, Calif. –  Qahwa World

Coffee Quality Institute (CQI) recognized their Educator of the Year at their recent thirtieth anniversary luncheon in San Diego. Javier Hoyos Garcia of Colombia has been selected as the 2026 recipient.

“Educators are the unsung heroes in CQI’s work and enable our small organization to have an outsized impact,” said Coffee Quality Institute CEO Michael Sheridan. “We develop the curriculum, and recruit, train, and certify distinguished coffee professionals to deliver it. Even among the very impressive ranks CQI educators, Javier really stood out over the past year.”

Hoyos García has dedicated much of his life to education as both an agronomist and a university professor. He began his work as a CQI Instructor in 2019. He has trained more than 1,000 students, contributing significantly to the development of coffee professionals across Colombia in different areas including post-harvest processing. In addition to his teaching roles, he serves as CEO of TECNiCAFE (Technological Innovation Park for Coffee), a leading training campus located in the department of Cauca, Colombia.

“What I value most is being able to share what I know with people who need it. It’s incredible how much you can influence or impact people’s lives by sharing knowledge, best practices, experience, and technical understanding, stated Hoyos Garcia. “The changes real. I hope to continue expanding this impact beyond Colombia. This year, I begin teaching in Peru and Thailand—experiences that truly excite me.”

One example of Hoyos Garcia’s impact in 2025 was his commitment to deliver training for four hundred women from Cauca, Colombia, in fermentation practices that strengthen quality and consistency in coffee processing. Participants are part of the EntreAmigos network and represent various farmer organizations across the region. Each has received a scholarship through the CQI Global Coffee Fund, and upon completion, a CQI certificate.

“It is a privilege to recognize Javier Hoyos García for the passion and dedication he brings to his work every day, both with CQI and throughout his career. This recognition highlights his trajectory, discipline, and commitment to teaching, sharing, and guiding others. Javier leads through education; something that is not just what he does, but a genuine and constant expression of who he is. It is an honor to celebrate our incredible instructors, and in this case, a professional like Javier,” said CQI Senior Post-Harvest Program Manager, Yimara Martínez Agudelo.

Through his work in post-harvest processing education, Hoyos Garcia has not only strengthened individual’s coffee skills—he has restored confidence, opened opportunities, and transformed lives. His impact is felt not just in the quality of coffee, but in the people behind it.

About Coffee Quality Institute

CQI is a non-profit that works globally to improve the quality of coffee and the lives of the people who produce it. For thirty years, CQI has trained people who produce and process coffee in more than thirty coffee-growing countries around the world.

UNIDO and Coffee Leaders Invest in Uganda Coffee Seed Systems

Dubai – Qahwa World

A coalition of international organizations and leading coffee companies has announced a major investment aimed at reinforcing Uganda’s coffee seed systems and improving farmer livelihoods. The initiative, led by United Nations Industrial Development Organization (UNIDO) and World Coffee Research (WCR), brings together industry partners including JDE Peet’s, The J.M. Smucker Co., and the Lavazza Foundation.

The partners have committed €850,000 to a three-year program designed to strengthen supply chain resilience in Uganda, Africa’s largest coffee exporter. The project operates under the Advancing Climate-Resilience and Transformation in African Coffee Programme, implemented by UNIDO with support from Italian development cooperation.

The initiative focuses on expanding access to high-quality, disease-resistant planting materials, a critical factor in improving productivity across Uganda’s coffee sector. Farmers in the country continue to face significant challenges from diseases such as coffee wilt disease in robusta, as well as coffee leaf rust and coffee berry disease affecting arabica varieties. Research indicates that adopting resistant coffee varieties can increase smallholder farmer profits by as much as 250 percent.

Central to the program is the establishment of new seed system infrastructure. This includes the development of robusta mother gardens and nurseries across northern, central, and western Uganda. These facilities are expected to produce up to 460,000 high-yielding, disease-resistant coffee trees annually, contributing to the country’s target of reaching 20 million bags of coffee production by 2030.

Ensuring the genetic quality of planting material is another key component. More than 5,000 robusta plants will undergo genotyping to guarantee consistency and performance. The program also prioritizes capacity building, working closely with national institutions such as Uganda’s Ministry of Agriculture and the National Coffee Research Institute to train technicians in advanced propagation methods and quality assurance practices. International training opportunities, including collaboration with leading research centers, are also planned.

To encourage adoption among farmers, demonstration plots will be established to showcase the performance of improved robusta lines and advanced arabica hybrids under local conditions.

The initiative builds on a broader roadmap for coffee research and development in Uganda, developed by national research bodies in collaboration with WCR. It also aligns with growing international support for increased public-sector investment in agricultural innovation, including commitments highlighted during the G7 Summit.

Industry leaders say the partnership reflects a shared commitment to securing the future of coffee production through collective action. By combining scientific research, public-sector support, and private-sector investment, the program aims to create a more resilient, productive, and sustainable coffee value chain in Uganda.

Starbucks Tests ChatGPT Integration to Help Customers Choose Drinks

Dubai – Qahwa World

Starbucks is experimenting with a new ChatGPT integration designed to help customers decide what to order and customize their drinks before using the Starbucks app.

Starting April 15, users can tag @starbucks inside ChatGPT to activate a beta experience connected to the coffee chain. The feature allows people to describe what they’re in the mood for—such as cravings, feelings, or even images—and receive tailored drink suggestions.

For example, a prompt like “@starbucks, I’m looking for an iced pick-me-up” could return options such as an Iced Dragon Energy Drink along with other menu recommendations.

According to Paul Riedel, senior vice president of digital and loyalty at Starbucks, the idea reflects a shift in customer behavior. “Customers aren’t always starting with a menu. They’re starting with a feeling,” he said in a blog post announcing the feature.

The integration is designed not only to suggest drinks but also to encourage discovery of lesser-known menu items. Users can refine recommendations, customize their selections, and place orders through the Starbucks app.

Starbucks joins other retailers, including Etsy and Walmart, that are integrating ChatGPT into shopping and discovery experiences as consumers increasingly use AI tools for recommendations.

Riedel described the goal as meeting customers at the moment of inspiration, making it easier to find a drink that fits their preferences.

The rollout is part of Starbucks’ broader “Back to Starbucks” strategy aimed at improving sales and customer engagement. The company recently reported its first U.S. sales growth in two years, alongside continued investment in AI.

However, the announcement has also drawn criticism online. Some users questioned the need for AI assistance in choosing coffee, arguing that ChatGPT can already provide similar suggestions without direct integration into Starbucks systems.

The experiment highlights the growing role of AI in retail experiences—and ongoing debate about how far that integration should go.