Barista Terminology | Episode 17: Understanding Customer Preferences & Making Recommendations

Dubai – Qahwa World

Qahwa World continues its “Barista Terminology” series, reaching the seventeenth episode of this educational journey dedicated to enhancing baristas’ professional and cultural knowledge. In this episode, we explore and analyze a key aspect of the barista’s role: understanding customers and guiding them toward the right coffee choice.

A skilled barista does more than prepare excellent coffee — they also act as a guide who helps customers find a drink that suits their taste. Understanding preferences and offering thoughtful recommendations can turn occasional visitors into loyal regulars.

Today, we highlight 8 essential duties every barista should master and consistently apply:

1. Ask the Right Questions

Start with simple, open-ended questions such as:
• “Do you prefer a light or strong drink?”
• “Do you enjoy sweeter flavors or stronger ones?”
• “Do you usually take your coffee with milk?”

2. Understand Flavor Profiles

Match drinks to taste preferences:
• Fruity & light → Drip-brew coffees from African origins
• Bold & rich → Espresso-based drinks or darker roasts
• Creamy & sweet → Milk-based drinks like flat white or latte

3. Recommend Based on Time & Mood

• Morning: Balanced and energizing drinks such as cappuccino or filtered coffee
• Afternoon: Cold and refreshing choices like iced coffee or cold brew
• Evening: Decaf or low-acidity options

4. Offer Customization Options

Explain available adjustments:
• Milk types: cow’s milk, oat, soy, almond
• Sweetness levels: none, light, regular
• Temperature: extra hot, warm
• Strength: single or double shot, ristretto, lungo

5. Share Light Information

When the customer is curious, offer brief and helpful insights:
• “This coffee is from Yemen and has grape-like acidity.”
• “We use a slow brewing method to enhance clarity.”

6. Respect Individual Taste

There is no “wrong” taste in coffee. A professional barista respects personal preferences and avoids judging sweetened or flavored choices.

7. Recommend Signature Drinks

If the café has a special drink, highlight it with confidence:
• “We have a honey-cinnamon latte that is one of our most popular drinks.”

8. Remember Regular Customers

When a customer returns, try to recall their previous order. This adds a personal touch and strengthens customer loyalty.

Related Stories:

 

Barista Terminology | Episode 16: Common Coffee Brewing Mistakes and How to Fix Them

Barista Terminology | Episode 14: Coffee Origins and Their Flavour Profiles

Barista Terminology | Episode 13: Espresso Machine Components Explained

Barista Terminology | Episode 12: Brewing Equipment Maintenance & Hygiene

Barista Terminology | Episode 11: Milk-Based Coffee Drinks

Barista Terminology | Episode 10: Advanced Concepts

Barista Terminology | Episode 9: Sensory Evaluation

Barista Terminology | Episode 8: Customer Service Language in the Café

Barista Terminology | Episode 7: Water & Temperature Control

Barista Terminology | Episode 6: Grind & Extraction Variables

Barista Terminology | Episode 5: Milk Texturing & Latte Art

Barista Terminology | Episode 4: Brew Methods Explained

Barista Terminology | Episode 1: The Coffee Bean – From Seed to Roast

Barista Terminology | Episode 2: Barista Tools & Equipment

Barista Terminology | Episode 3: Espresso Basics

Brazilians Celebrate as Trump Cancels Coffee Tariffs

Dubai – Qahwa World

Brazilian coffee exporters celebrated Friday after U.S. President Donald Trump ordered the removal of additional import tariffs on coffee, which had been set at 40% in July.

Cecafé, Brazil’s coffee exporters council, called the tariff hike “a complete loss of competitiveness.”

“The tariff reversal comes after months of intense work representing the interests of Brazilian coffee. It is a historic victory for the entire coffee agribusiness production chain,” the council said in a statement.

Brazil has long been a major supplier of coffee and beef to the United States. On Thursday, Trump lifted tariffs on Brazilian goods as part of an effort to lower consumer costs for Americans. The decision affected coffee, fruit, and beef, among other products.

The U.S. leader had initially imposed additional import taxes on Brazilian goods, citing trade practices he deemed unfair, as well as the prosecution of former President Jair Bolsonaro, who was later sentenced to 27 years in prison for attempting to stage a coup after losing the 2022 election.

Before the tariffs, U.S. government data showed Brazil, the world’s top coffee producer, supplied about 30% of the American market, followed by Colombia at roughly 20% and Vietnam at about 10%.

“The removal of the 40% tariff imposed by the U.S. government on several Brazilian agricultural products is a victory for dialogue, diplomacy, and common sense,” Brazilian President Luiz Inácio Lula da Silva said Thursday on X. He shared a video reacting to Trump’s order, expressing his satisfaction with the decision.

Trump and Lula have been negotiating trade terms, which could lead to further reductions in tariffs. Lula also praised “the frank dialogue” with Trump and confirmed that Brazil would continue discussions to strengthen bilateral trade.

New Study Sheds Light on How Coffee Influences Gut Motility

Qahwa World – Dubai

Coffee’s influence on the human digestive system has long fascinated researchers, physicians and coffee enthusiasts alike. A new peer-reviewed study from Tokushima University, published in Scientific Reports (2025), offers one of the most detailed real-time examinations to date of how coffee affects intestinal motility — and whether stronger brews intensify the effect.

The researchers used a sophisticated, noninvasive technique based on bowel-sound tracking to determine how different concentrations of instant coffee stimulate the gut. Their findings confirm that coffee boosts intestinal motility within minutes — but unexpectedly, the strength of the brew did not produce clear, statistically significant differences. Even so, the study’s exploratory analyses hint at a possible concentration-dependent pattern that deserves deeper investigation.

Listening to the Gut: A High-Tech Approach to Coffee Science

Most previous studies measuring gut function relied on invasive tools or broad metrics such as time to first flatus or defecation after surgery. Those approaches provide only coarse snapshots of digestive activity. The Tokushima team instead used a bowel-sound-based analysis that detects micro-movements of the intestines through highly sensitive electronic stethoscopes and machine-learning-driven sound detection.

This method allowed the researchers to quantify how often the intestines produced movement-related sounds — a reliable physiological marker of motility — every minute for 40 minutes after coffee intake.

The study included 10 healthy young men (average age 20.5 years), each of whom consumed 150 mL of instant coffee at 45°C, prepared in three concentrations:

Weak Coffee (WC): 0.90% total dissolved solids

Strong Coffee (SC): 1.60%

Extra-Strong Coffee (Ex.SC): 2.10%

Each participant completed up to nine trials over non-consecutive days, ensuring that caffeine tolerance or residual effects did not skew the results.

Clear Evidence: Coffee Rapidly Increases Intestinal Motility

Across all concentrations, the intestines responded quickly.

In the first 10 minutes after consumption — the study’s “Gastric Phase” — bowel sounds increased significantly compared to baseline. A second surge appeared between 20–40 minutes, during the “Intestinal Phase.” The repeated-measures statistical analysis confirmed:

Gastric Phase: strong increase vs. baseline

Intestinal Phase: significant increase vs. baseline

No significant difference between the two phases

This confirms that the gut reacts almost immediately to coffee — even before caffeine has been significantly absorbed into the bloodstream.

These short-term effects reinforce earlier evidence suggesting that coffee’s digestive influence is triggered not by systemic caffeine levels, but by chemosensory mechanisms, including bitter-taste receptors and cephalic-phase responses.

Does Coffee Strength Matter? The Study Suggests “Maybe” — But Not Yet Conclusively

The study’s central question was whether stronger coffee produces stronger gut stimulation.

The official result:

In the primary statistical analysis, no significant differences were detected among the weak, strong and extra-strong brews.

But when the team plotted the data using log–log stimulus–response models — a visualization technique sensitive to subtle patterns — a consistent trend emerged:

WC ≥ SC ≥ Ex.SC
In other words, stronger coffee appeared to produce a more pronounced inverse correlation, suggesting a stronger motility response.

This pattern persisted across the entire 40-minute period.

However, the researchers emphasized that these findings are exploratory. They are not strong enough to confirm a concentration effect and must be validated in larger, controlled studies that include a matched hot-water baseline.

Why Coffee Stimulates the Gut: The Chemistry Behind the Motion

The study does not isolate the mechanisms, but its findings align with well-documented physiological pathways:

Caffeine

Antagonizes adenosine receptors

Enhances neural activity

Promotes smooth-muscle contractions

Chlorogenic acids and Polyphenols

Stimulate bitter receptors

Influence intestinal blood flow

May activate the enteric nervous system

Interestingly, the instant coffee used contained approximately 410 mg of polyphenols per 2-gram serving — roughly double the typical amount in a standard brewed cup. This means polyphenols, not just caffeine, could be playing a key role in stimulating the gut in this experiment.

A Step Toward Standardizing Coffee-and-Digestion Research

One of the major contributions of this study is methodological. Past research varied widely in coffee preparation volumes, temperatures and bean-to-water ratios, making results hard to compare. This new study strictly controlled:

Temperature (45°C)

Volume (150 mL)

Total Dissolved Solids (TDS)

The authors argue that tightening these variables is essential for future studies seeking to understand how coffee interacts with digestive physiology.

Limitations: A Strong Start, But More Work Ahead

The authors acknowledge several constraints:

The coffee’s exact arabica/robusta composition was unknown.

There was no temperature-matched hot-water control trial.

One participant could not complete the extra-strong tests.

The sample included only young men; broader demographic data are needed.

The study did not examine individual chemical components separately.

Still, despite these limitations, the study provides compelling evidence that coffee reliably increases intestinal motility and offers a promising framework for future, more definitive research.

What This Means for Coffee Drinkers

For the general public, the study reinforces a simple conclusion:

Coffee can stimulate the gut quickly, regardless of its concentration.

Whether someone prefers a light, medium or bold cup, the intestines seem to react in roughly the same way — at least in the short term.

As for the lingering question of whether stronger coffee produces stronger digestive effects, the answer remains:

Coffee Prices Plunge as Trump Removes Tariffs on Brazilian Products

Dubai – Qahwa World

On Friday, coffee prices fell sharply, with March arabica futures (KCH26) down 1.91% and January robusta futures (RMF26) falling 2.70%. Arabica reached a seven-week low.

The decline followed an executive order signed by President Trump late Thursday, exempting Brazilian food products from tariffs, including the 40% duty on Brazilian coffee. Prices dropped further after the Brazilian real weakened to a five-week low against the dollar, boosting the competitiveness of Brazilian coffee exports.

Weather factors also influenced the market. Heavy rains are forecast across Brazil’s main coffee-growing regions into next week, which benefits crop development but puts downward pressure on prices.

Robusta prices found some support from Vietnam, where heavy rainfall delayed harvesting in Dak Lak, the country’s largest coffee-producing province. Additional showers may damage crops further, providing some upward pressure on prices.

Inventory trends on ICE exchanges were mixed. US tariffs had previously limited Brazilian coffee imports, reducing stocks. As of Thursday, ICE-monitored arabica stocks dropped to a 1.75-year low of 398,645 bags, while robusta inventories fell to a four-month low of 5,567 lots. US buyers have been avoiding new Brazilian coffee contracts due to tariffs, tightening domestic supply, as roughly one-third of unroasted coffee in the US comes from Brazil. From August to October 2025, US imports of Brazilian coffee fell 52% year-on-year to 983,970 bags.

Rainfall data also influenced the market. Brazil’s largest arabica region, Minas Gerais, recorded 19.8 mm of rain in the week ending November 14 — 42% of the historical average, according to Somar Meteorologia.

On the supply side, analysts at StoneX forecast Brazil’s 2026/27 coffee crop at 70.7 million bags, including 47.2 million bags of arabica — a 29% increase year-on-year.

Vietnam’s coffee production is also rising. January–October 2025 exports increased 13.4% year-on-year to 1.31 million metric tons. Production for the 2025/26 crop year is projected at 1.76 million metric tons (29.4 million bags), a four-year high. The Vietnam Coffee and Cocoa Association (Vicofa) expects production to be 10% higher than last year if weather conditions remain favorable. Vietnam remains the world’s largest robusta producer.

Global supply data show mixed signals. The International Coffee Organization reported on November 7 that world coffee exports for the current marketing year (October–September) fell 0.3% year-on-year to 138.658 million bags.

Brazil’s Conab forecasted a smaller 2025 arabica crop, reducing it by 4.9% to 35.2 million bags, while total coffee production was adjusted down 0.9% to 55.2 million bags.

The USDA projects global coffee production in 2025/26 at a record 178.68 million bags, with arabica down 1.7% to 97.022 million bags and robusta up 7.9% to 81.658 million bags. Brazil’s crop is expected to rise 0.5% to 65 million bags, and Vietnam’s output is forecast up 6.9% to 31 million bags, a four-year high. Ending stocks for 2025/26 are projected at 22.819 million bags, up 4.9% from the previous year.

Panama Seeks Global Trademark for “Panama Geisha” as Record Auction Prices Spark New Push for Protection

Dubai – Qahwa World

Panama’s Specialty Coffee Association (SCAP) is taking formal steps to secure global branding and trademark rights for “Panama Geisha” following another historic year at the Best of Panama (BoP) auction. The move comes as gesha coffees continue to dominate both the quality rankings and international market prices.

At the August 2025 BoP auction, a washed Gesha coffee from Hacienda La Esmeralda in Boquete, Panama, set a new record at $30,204 per kilogram. The 20-kilogram lot, scoring 98.00 points from 22 international cupping judges, was purchased by Julith Coffee & Roastery in Dubai for a total of $604,080. Overall, the auctioned lots generated approximately $2.8 million, more than double the previous year’s total.

Out of 50 lots, 40 were gesha, reflecting the global demand for this premium variety. Although gesha originates from Ethiopia, the Panamanian cultivar has evolved into a distinct genetic line, renowned for its delicate floral aroma and complex cup profile.

Trademark Efforts

SCAP has accelerated its long-running effort to protect “Panama Geisha.” In September 2025, the association filed trademark applications for a figurative logo in the United States and United Kingdom, following earlier approvals in the European Union and Japan in 2022. Some Panamanian producers have already integrated the logo into packaging and trade show displays.

SCAP president Richardo Koyner states that the trademark will protect the authenticity and origin-linked value of Panamanian gesha, cultivated under unique conditions of volcanic soil, high altitude, diverse microclimates, and artisanal expertise.

Historical Auction Price Highlights

The rise in gesha’s market value is illustrated by previous auctions:

2017: top lot sold for $601/lb; total auction revenue $368,711.

2024: top lot sold for $4,542/lb; total revenue $1.38 million.

2025: top lot sold for $30,204/kg (20 kg, total $604,080) at the Best of Panama electronic auction.

The rapid growth in prices has also attracted counterfeit coffees, a challenge similar to Hawaii Kona or Jamaica Blue Mountain. Trademarking “Panama Geisha” is intended to counter misuse and preserve the integrity of the brand.

Trademark vs. Geographical Indication

SCAP is pursuing a stylized logo, not the term alone. Legal experts note that protecting a figurative mark is often more feasible than a geographic or descriptive term.

Other countries have used geographical indications (GI) for origin protection. For example, Colombia’s “Café de Colombia” and Mexico’s “Café Veracruz” and “Café Chiapas” are legally protected. Panamanian gesha qualifies for GI due to its unique qualities linked to local terroir and genetic distinctiveness, as confirmed by World Coffee Research.

However, SCAP chose the trademark approach because it is simpler, faster to enforce, and easier to license. Membership in SCAP, which currently exceeds 89 members, is required to use the trademark, even though Panama has over 8,200 coffee producers nationwide. Critics argue that broader protections like a GI could benefit all producers cultivating gesha.

Looking Ahead

While U.S. and U.K. trademark approvals are still pending, branding efforts are already enhancing the global prestige of Panama’s gesha. Combined with rising demand and auction performance, “Panama Geisha” is likely to remain one of the world’s most celebrated and high-value coffees for years to come.

Saudi Arabia Aims to Increase Coffee Production Tenfold Through “Saudi Rural” Program

Dubai – Qahwa World

Saudi Arabia is set to significantly boost its domestic coffee industry through the launch of the first subprogram focused on transforming coffee into a major cash crop, under the Sustainable Rural Agricultural Development initiative known as “Saudi Rural.”

The program is being implemented in collaboration with the Food and Agriculture Organization of the United Nations (FAO), aiming to develop all stages of the coffee value chain in the Kingdom — from production to processing and marketing.

Coffee is one of eight agricultural programs supported by Saudi Rural, which seeks to enhance food security, diversify crops, and improve livelihoods for farmers and small producers in rural areas.

The program targets an increase in annual coffee production from 800 tons to 7,000 tons by year-end — nearly a tenfold rise — while raising the self-sufficiency rate from 0.5% to 4.4%, in line with Saudi Vision 2030 goals.

Majid Al-Buraikan, the official spokesperson for Saudi Rural, highlighted that the program aims to integrate coffee into the agricultural crop structure as a key cash crop and to enhance production diversity. The initiative also seeks to reduce coffee imports, increase value addition through diversified processing and marketing, improve incomes for small farmers, and create job opportunities for youth in production areas and along the coffee value chain.

Previously, Saudi Rural set targets to plant 50,000 coffee seedlings and increase the productivity of existing crops by 30% by the end of 2025.

“Cockroach Coffee” in Beijing: A Bizarre Brew Sparking Curiosity and Controversy

Beijing – Qahwa World

In the heart of Beijing, a café affiliated with an insect-themed museum has sparked wide debate after introducing an unusual drink dubbed “Cockroach Coffee.” The beverage is part of an experimental series inspired by insects, reflecting a growing interest in insect-based foods and drinks, which are gradually gaining traction in China and beyond.

The drink is priced at 45 yuan (approximately $6) per cup, though the museum’s name has not been publicly disclosed. It contains ground cockroach powder and protein-rich yellow mealworms, alongside other experimental offerings such as an ant-based limited edition and a brew incorporating pitcher plant digestive fluids.

Museum staff emphasize that all ingredients are sourced from traditional Chinese medicine pharmacies, ensuring safety. According to longstanding beliefs in Chinese medicine, cockroach powder is thought to stimulate blood circulation, while mealworm protein may help strengthen the immune system.

A museum employee explained that the initiative began in late June 2025 and recently went viral online. “As an insect-themed museum, it seemed fitting to offer drinks inspired by this world,” the staff member said, noting that the beverage primarily attracts young, curious visitors seeking a novel tasting experience.

Reactions from those who have tried “Cockroach Coffee” vary: some describe its flavor as slightly burnt and tangy, while the ant-based drink is reported to have a pungent taste. The pitcher plant beverage, in contrast, closely resembles ordinary coffee. Most parents, however, avoid purchasing the drinks due to a natural aversion to cockroaches.

Despite its unusual nature, the café sells more than 10 cups daily, reflecting a modest but steady interest among visitors. The experiment serves as both an educational and recreational initiative, combining scientific knowledge, traditional Chinese medicine, and sensory exploration in a unique, unconventional beverage experience.

Online reactions have been mixed. Some praised the museum for promoting insect-based proteins, while others expressed disgust, claiming they could not consume the drink even if offered for free.

The museum director highlighted that not all cockroaches are pests; most species are beneficial decomposers and even have potential medicinal and cosmetic uses. “This initiative aims to challenge common misconceptions about insects while offering visitors a new perspective on food and nutrition,” he said.

In summary: “Cockroach Coffee” represents a bold experiment at the intersection of curiosity, traditional Chinese medical beliefs, and innovative gastronomy. It appeals primarily to adventurous young consumers, while simultaneously sparking broader debates about the boundaries of culinary creativity and the role of insects in modern diets.

Drinkit Set to Launch in Saudi Arabia with Franchise Model

Duabi – Qahwa World

The popular digital coffee chain “Drinkit” is preparing to enter the Saudi market through a franchise model, as part of an exciting expansion plan to grow its presence in Saudi Arabia and other Gulf Cooperation Council (GCC) countries. The goal is to bring Drinkit’s expertly crafted drinks to coffee lovers across the region.

Premium Coffee Experience with Top Quality

Drinkit is dedicated to offering a high-end coffee experience, built on its deep expertise and wide range of products. Beyond specialty coffee, the menu includes a variety of matcha and cocoa drinks, as well as healthy and creative food options. Known for its top-quality products and unique digital service, Drinkit has become one of the fastest-growing coffee chains in the world.

Smart and Easy Ordering

Drinkit stands out with its innovative system, where 90% of orders are placed online through kiosks or a dedicated app. The Drinkit app makes ordering simple, allowing customers to customize their drinks and have them ready in just three minutes. Smart pickup zones with digital screens ensure quick and easy collection, cutting down wait times.

The app also lets customers personalize their drinks, choosing everything from coffee beans to milk type, temperature, and sweetness. It even suggests drinks based on past orders, a feature loved by over 45% of customers, showing how much they value this tailored experience.

Global Growth and Proven Success

Founded in 2016, Drinkit has grown to over 103 locations in countries like the UAE, Russia, Kazakhstan, and the United States after being acquired by Dodo Brands in 2020. The menu boasts over 60 drinks, from specialty coffee to refreshing iced matcha and cocoa, all made with high-quality local ingredients.

Drinkit Set to Launch in Saudi Arabia with Franchise Model

CEO’s Statement

Katrina Bordish, CEO of Drinkit, said: “Entering Saudi Arabia is a big step in our global growth. It shows the rising demand for quick, high-quality coffee. We’re thrilled to bring our drinks and smart technology to Saudi customers, focusing on convenience and excellence.”

She added: “The Saudi coffee market is booming, valued at SAR 5-7 billion in 2024, with over 5% annual growth. Saudis consume more than 80,000 tons of coffee yearly, or about 36 million cups daily, making the Kingdom one of the world’s top coffee markets.”

Vision 2030

Bordish highlighted that cafés make up 16% of Saudi Arabia’s food service market, worth around SAR 17 billion. This growth is backed by government investments of over SAR 1.2 billion under Vision 2030, including plans to plant 5 million coffee trees and increase local production to 10,000 tons by 2030. New factories with a capacity of 27,000 tons are also in the works.

She noted that these efforts show how coffee in Saudi Arabia is evolving from a traditional drink into a thriving industry, attracting investment, creating jobs, and positioning the Kingdom as a key player in the global coffee scene.

Expansion Plans in Saudi Arabia

Bordish shared that Drinkit is in advanced talks with local partners and expects to open its first cafés in Saudi Arabia by late 2025 or early 2026. The plan is to reach 10 locations by the end of 2026.

US rolls back extra duties on Brazilian coffee imports

Dubai – Qahwa World

The administration in Washington has moved to ease trade pressure on Brazil by withdrawing an additional 40% duty that had been placed on a range of Brazilian food products, including coffee. The decision, issued through an Executive Order dated 20 November 2025, applies to goods entering the US on or after 13 November 2025. The baseline 10% tariff introduced earlier in the year remains active.

Brazil supplies a significant share of the green coffee used by the US market. When the combined import levy reached 50%, shipments between the two countries were severely disrupted. Industry data shared in August 2025 indicated a sharp drop in US purchases of Brazilian coffee during the month the extra charge took effect. Many US roasters faced higher operating costs, and retail coffee prices rose noticeably as companies redirected sourcing to alternative suppliers. Warehouses in Brazil also experienced delays as trading activity slowed.

Representatives of Brazil’s coffee export sector said the heightened tariff regime had effectively halted their ability to ship to the US, noting that clients paused new agreements immediately after the higher duty was introduced.

The trade disruption briefly shifted global buying patterns, with another major European importer receiving more Brazilian shipments during that period. Retail coffee prices in the US climbed significantly, reflecting the sudden supply imbalance.

The White House has begun reversing several import charges in recent weeks as domestic food inflation remains elevated. Earlier in November, the administration announced the removal or reduction of duties on coffee from multiple producing countries, including Vietnam and several South American origins.

Following indications that tariff reductions were forthcoming, the head of a leading US coffee trade association welcomed the policy shift, noting that easing import costs could help stabilize supply chains and reduce financial pressure on coffee drinkers and businesses across the country.

The New Global Coffee Order: Major Transformations Shaping the Industry’s Future

Dubai – Qahwa World

The coffee industry is witnessing an unprecedented transformation, reshaping itself under pressures that span climate, economics, trade, and consumer behavior. The World Coffee Portal’s recent two-part analytical study, titled “Coffee’s New World Order”, provides a deep dive into these sweeping changes, offering a comprehensive view of how the global coffee system is evolving before our eyes.

Climate Pressures and Production Volatility

Global coffee production is now more vulnerable than ever. In 2025, Brazil, the world’s largest arabica producer, faced severe heatwaves and erratic rainfall, pushing arabica prices to historic highs. Meanwhile, Vietnam, a key robusta supplier, suffered prolonged droughts that impacted yields, raising the cost of instant coffee ingredients to levels unseen in nearly half a century.

These climate challenges are compounding existing market pressures. Futures markets, historically driven by stable inventory practices, are now in backwardation, discouraging stockpiling and amplifying shortages. As a result, the world is seeing unprecedented fluctuations in both commodity prices and availability, affecting roasters, exporters, and consumers alike.

Trade Policies and Global Ripple Effects

Recent trade developments have intensified the industry’s volatility. When the United States imposed significant tariffs on Brazilian coffee, supply chains were forced to adapt quickly. European and Asian markets absorbed redirected volumes, leading Germany to surpass the US as Brazil’s largest export destination. Meanwhile, China has actively expanded imports to secure long-term supply for its growing domestic chains, including large-scale deals by regional players to stock thousands of stores.

These developments illustrate that coffee is no longer a commodity confined to traditional trade patterns. Instead, it is part of a dynamic, multi-polar market, where emerging economies increasingly influence global flows, pricing, and strategies.

Consumer Trends and Emerging Markets

The World Coffee Portal study emphasizes that consumption patterns are shifting globally. Asia, the Middle East, and Latin America are no longer passive markets. Local brands are rapidly innovating, offering products tailored to regional tastes, from fruit-infused coffee drinks to digital-first ordering experiences. These trends challenge legacy Western models of expansion, demonstrating that global dominance in coffee is no longer guaranteed by scale alone.

Specialty Coffee Under Pressure

Specialty coffee, long seen as insulated from commodity pressures, now faces both opportunities and risks. Automation and technological advances can reduce operational costs, but the premium coffee segment must balance quality, exclusivity, and affordability. Experts highlight that consumer expectations remain high; price increases must be justified by superior flavor, traceability, and experience. The premium market’s future will hinge on its ability to navigate these competing demands.

Sustainability and Climate Resilience

With 70% of global coffee produced by smallholders, sustainability is central to industry stability. Climate resilience, yield improvements, and farmer support are critical to safeguarding the coffee supply chain. While development aid has declined, private sector initiatives and collaborative programs—such as G7-backed funds and proposed levies on green coffee—are emerging as essential mechanisms to ensure long-term sustainability.

The End of Cheap Coffee?

The era of inexpensive, untraceable coffee is drawing to a close. Rising costs, climate impacts, and supply chain disruptions are driving prices upward, even as global demand remains robust. Consumers may pay more, but the industry is evolving toward efficiency, transparency, and collaboration, creating a new paradigm for how coffee is grown, traded, and consumed worldwide.

The World Coffee Portal’s study offers a rare and detailed glimpse into this evolving global landscape, providing essential insights for industry leaders, traders, and enthusiasts alike. The global coffee order is changing—and those who adapt quickly will define the next era of the industry.

From Opium to Coffee: The Story of Myanmar’s Farmer Transformation

Hopong, Myanmar – Qahwa World

In a landmark moment for sustainable development in Myanmar, the Green Gold Cooperative (GGC) has inaugurated its central coffee processing plant in southern Shan State, marking a significant shift for communities that historically relied on opium poppy cultivation.

The facility reflects a decade-long journey during which farmers have transitioned from planting their first coffee seeds to managing a fully autonomous and self-sustaining production process, demonstrating that legal and sustainable livelihoods are achievable even in areas long affected by opium cultivation.

From Poppy Fields to Sustainable Coffee

Myanmar remains the world’s leading producer of illicit opium, generating an estimated USD 518 million annually in rural areas characterized by poverty and insecurity. For over 30 years, Alternative Development programmes have supported communities in replacing illicit crops with sustainable alternatives.

GGC exemplifies this effort. Since 2015, when 530 farmers replaced opium with coffee, the cooperative has grown to include more than 1,000 producers across 48 village committees. Its mission extends beyond improving livelihoods, aiming to establish a sustainable, community-owned business.

In 2019, GGC became Myanmar’s first Fairtrade-certified coffee producers’ organization, allowing farmers to invest Fairtrade premiums in social projects and production improvements. These funds also enabled the purchase of the land where the new processing plant now stands.

From Opium to Coffee: Myanmar Farmers Transform Their Livelihoods

A Modern Facility for Production and Quality

Construction began three years ago with support from Switzerland, enabling GGC to process green coffee beans locally. The final phase, completed with support from the Government of Japan, added office space, roasting and packaging areas, and a fully equipped laboratory for coffee quality analysis.

The new facility allows GGC to process, roast, and package coffee independently, reducing reliance on third parties and unlocking new market opportunities. It also provides a modern space for training, innovation, and quality control, strengthening the cooperative’s competitiveness in international markets.

“This achievement reflects the communities’ commitment to creating real alternatives to illicit economies,” said UNODC Country Manager Yatta Dakowah. “It is a clear example of how sustainable livelihoods can replace poppy cultivation when farmers are empowered and supported.”

Between 2018 and 2024, GGC exported over 1,000 tons of green coffee, generating USD 5.48 million in income and earning recognition as a symbol of quality, sustainability, and inclusion.

From Opium to Coffee: Myanmar Farmers Transform Their Livelihoods

Celebrating Partnership and Progress

On 25 September 2025, over 250 participants attended GGC’s annual general assembly and the inauguration ceremony. The event brought together farmers, government representatives, and international partners, including delegates from Finland and Italy, representatives of JICA, and Shogo Yoshitake, Chargé d’Affaires of the Embassy of Japan in Yangon, who symbolically handed over the key to the new facility.

Elina Korhonen, Deputy Head of Mission and Head of Cooperation at the Embassy of Finland, praised GGC’s inclusive governance, noting its gender-balanced board and encouraging further participation of women in leadership roles.

The inauguration underscores how collaborative initiatives and sustainable development projects can transform communities historically dependent on illicit economies into models of legal, community-driven prosperity in Myanmar.

Starbucks aims to reach 1,000 stores in India by 2028

Dubai – Qahwa World

Starbucks’ global leadership has reaffirmed India’s position as one of the company’s most dynamic international markets, announcing new growth targets and fresh support for the country’s coffee sector.

The company’s Chief Executive, Brian Niccol, said in an interview with CNBC TV18 that India is now among the fastest-growing territories for the brand. The joint venture between the US coffee chain and Tata Consumer Products is expected to reach 500 stores this month, marked by the opening of a second Reserve location in the Delhi NCR area.

Niccol confirmed that the long-term ambition is to expand the network to 1,000 stores by 2028, emphasizing that success depends on pairing the company’s global expertise with a strong local presence. He highlighted that the strategy includes rolling out more premium formats aligned with the wider “Back to Starbucks” roadmap.

Starbucks first entered India in 2012 with a store in Mumbai and established a roasting facility in Karnataka the following year.

Alongside its retail growth plans, Starbucks also announced a new initiative aimed at strengthening India’s coffee value chain. Through the newly launched Farmer Support Partnership, the company’s global procurement and trading arm—Starbucks Coffee Trading Company—will work with growers in major producing regions including Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala. The programme is designed to create technical model farms, promote best agricultural practices, and connect local producers with Starbucks’ global farming network.

The initiative will also support trials of new coffee varietals and collaborate with existing Farmer Support Centers located in countries such as Indonesia, China, and Costa Rica. Niccol said the partnership aims to train 10,000 farmers, combining Starbucks’ agronomy knowledge with Tata Starbucks’ understanding of local conditions.

Tata Consumer Products recently reported that Tata Starbucks returned to like-for-like sales growth for the first time in a year, supported in part by a government reduction in food and beverage taxes. The brand recorded 8% revenue growth in the second quarter ending 30 September 2025.