Coffee Processing Methods in the Americas

Dubai – Qahwa World

Understanding how coffee is processed at origin is essential for buyers, roasters, and importers. While traditional classifications—washed, natural, and honey—still dominate the conversation, the reality is far more nuanced. From mechanized harvesting in Brazil to cooperative-led processing in Peru, each producing country has developed its own post-harvest practices.

This guide breaks down the dominant coffee processing methods across key producing countries in the Americas, drawing on insights from our producer network.

Coffee processing directly affects flavor profile, cup quality, shelf life, pricing, sustainability, and water usage. For green coffee buyers, understanding origin-specific practices is crucial for sourcing the right profiles, managing risk, and building transparent supply chains.

  • Brazil: Mechanized Natural Processing at Scale

Brazil leads the world in natural coffee processing due to its scale and mechanization. Harvesting is largely mechanized, using either large machines that shake entire trees or pole-mounted vibrating devices that target individual branches—sometimes still referred to as manual despite their mechanical nature.

A notable feature is the use of “floaters,” cherries that have partially or fully dried on the tree. These often contribute to desirable cup profiles rather than reflecting poor maturation.

After harvest, coffee is initially dried on patios. Once moisture falls below ~20%, mechanical dryers complete the process efficiently. Dry milling is often done on-farm, with a final cleaning stage handled by exporters. Green coffee is typically rested in wooden silos before shipment.

Dominant Process: Natural (60–70%)
Harvesting: Mechanized (machines or vibrating poles)
Drying: Patios + mechanical dryers
Post-Harvest: Dry milling on-farm; beans rested in wooden silos

  • Colombia: Washed Coffee with Infrastructure Support

Over 95% of Colombian coffee is processed using the washed method, despite a reputation for experimental naturals. Cherries are handpicked selectively, often requiring multiple passes. After pulping, beans are fermented in tanks and dried on patios, raised beds, or mechanical dryers.

Centralized collection centers help maintain quality, receiving coffee in wet, semi-wet, or dried states, each priced accordingly. When drying space is limited, submerging parchment in water preserves quality. These systems, guided by the Colombian Coffee Growers Federation (FNC), ensure consistent, high-quality washed coffees.

Dominant Process: Washed
Harvesting: Manual, selective picking
Drying: Patios, raised beds, vertical dryers (guardiolas)

  • Costa Rica: Washed with Innovation

Approximately 94% of Costa Rican coffee is washed. Cherries are manually picked and delivered to roadside collection points, where wet and dry processing occurs.

Many cooperatives use centrifugal demucilagers, reducing water usage and fermentation defects. Drying occurs on patios, raised beds, or mechanical dryers. Costa Rica also experiments with eco-efficient honey processes (white, yellow, red, and black).

Dominant Process: Washed
Innovation: Centrifugal demucilagers reduce water use
Drying: Patios, raised beds, mechanical dryers
Collection: Cherries delivered to collection centers

  • El Salvador: Traditional Washed with Growing Diversity

Washed processing accounts for ~80% of production, with cherries pulped, fermented, and dried on patios or guardiolas. Natural and honey methods each represent ~10%, catering to specialty buyers seeking unique profiles.

Dominant Process: Washed
Drying: Patios and increasing use of guardiolas
Other Methods: 10% natural, 10% honey

  • Guatemala: High-Altitude Washed Coffees

Guatemala primarily produces washed coffee (85–99%). Cherries are pulped, fermented, and dried on patios or rooftops to maximize sun exposure. Honey and natural processes are growing among specialty producers. Mechanical drying is increasingly used in regions with unpredictable weather.

Dominant Process: Washed
Drying: Patios, rooftops
Other Methods: 5–15% honey, 0.5–5% natural

  • Honduras: Cooperative-Driven Washed Production

Honduras favors washed processing, with most coffee handled on-farm and parchment delivered to cooperatives. Some mills experiment with cherry color sorting and centralized reception, but traditional methods prevail. Cooperatives play a key role in quality and market access for smallholders.

Dominant Process: Washed
Processing: On-farm; parchment sent to cooperatives
Innovation: Emerging cherry color sorting
Other Methods: 3% natural, 10–15% honey

  • Mexico: Washed Simplicity

Mexico relies on washed processing, with manual harvesting and patio drying. Practices vary by region, and isolated approaches could benefit from collaborative methods. Increasing Canephora cultivation may impact processing norms.

Dominant Process: Washed
Processing: Mostly on-farm, inherited practices
Drying: Patios

  • Nicaragua: Washed

Washed processing dominates (~97%), with cherries processed on-farm and parchment delivered to central mills. Water channels are used for density sorting, cleaning, and transport. Drying occurs on patios, raised beds, or guardiolas. Honey and natural processes exist but are marginal.

Dominant Process: Washed
Drying: Patios, raised beds, guardiolas
Operations: Water channels for cleaning and sorting

  • Peru: Cooperative-Led Washed Processing

Peru is overwhelmingly washed, with tank fermentation and sun-drying. Drying occurs on patios, lofts, raised beds, or parabolic dryers at cooperative stations. Natural and honey methods are rare but emerging.

Dominant Process: Washed
Fermentation: Tank-based
Drying: Patios, lofts, raised beds, parabolic dryers

  • Key Takeaways for Coffee Buyers
  • Washed processing dominates Latin America; Brazil is the main exception with natural processing.

  • Infrastructure and cooperatives play a crucial role in maintaining quality and consistency.

  • Innovation is rising, particularly in Costa Rica and Colombia, with eco-friendly and hybrid methods.

  • Understanding local practices is key for sourcing, pricing, and building traceable supply chains.

Invisible Microbes: Shaping Coffee, Soil & Health

By: Dr. Steffen Schwarz

We are instinctively drawn to what we can see. A ripening coffee cherry that blushes from green to red. A glossy crema that signals freshness. A rust lesion that alarms us because it is visible proof that something is wrong. Yet the most decisive actors in coffee, in agriculture, and even in our own bodies are neither red nor glossy nor easily photographed. They are everywhere and they are mostly invisible.

Microbes are not a footnote to life; they are the operating system. They are the chemistry department, the security service, the recycling authority and, when conditions allow, the saboteurs. The paradox is that the more fundamental their role, the less our minds register their presence. We do not wake up grateful for the bacteria that helped us digest last night’s meal, or for the fungi that keep pathogens in check, or for the unseen communities in soil that decide whether coffee roots can afford to grow deep, to flower, to carry fruit, and to fill seed cells with the precursors that later become aroma.

We notice microbes when they frighten us: infections, mould, spoilage, toxins, off-notes. But the story of microbes is not primarily a story of threat. It is a story of protection and possibility, and coffee is one of the most compelling stages on which this story plays out.

Consider, for a moment, the human body as a coffee farm. It has roots (our gut lining), pathways (blood vessels), a protective canopy (skin and mucosal surfaces), and a constant flow of nutrients. Now imagine trying to run that farm as a sterile monoculture. You would quickly discover that sterility is not the same as health.

On our skin and in our digestive tract, lactic acid bacteria help create a low-pH, competitive environment that makes it difficult for many unwanted organisms to establish themselves. They are, in a very literal sense, an invisible inner and outer shield. Their protective effect does not come from heroism, but from metabolism: they consume available nutrients, occupy space, produce organic acids and other inhibitory compounds, and communicate with our immune system in ways that shape how aggressively we respond to real danger.

In the same way, the coffee plant is not a solitary organism standing against the world. It is a holobiont: a living consortium in which the plant’s physiology and the microbiome’s chemistry co-produce resilience. When that consortium is diverse and well-fed, the plant often behaves as if it has more options. When it is impoverished, the plant behaves as if it is constantly paying interest on ecological debt.

This is why the discovery of antibiotics was not merely a triumph of medicine; it was an insight into microbial ecology. Penicillin did not arrive as an alien weapon—it was a fungal strategy in a microscopic war over resources. Microbes have been inventing chemical solutions to competition for billions of years, and we have merely learned to borrow some of them.

In coffee production, a similar borrowing is underway, sometimes consciously and often accidentally. We borrow microbial enzymes to break down mucilage, microbial acids to steer fermentation, microbial antagonism to suppress plant disease, and microbial symbioses to mobilise nutrients that would otherwise remain locked in soil minerals. The question for coffee decision-makers is no longer whether microbes matter. It is whether we are willing to manage them with the same seriousness with which we manage varieties, shade, irrigation, logistics, and roasting curves.

To understand what microbes do for coffee, it helps to divide their world into two connected theatres: the living plant in its soil, and the harvested fruit in its processing environment.

In the field, microbes occupy the rhizosphere (the narrow, intensely active zone around roots), the surfaces of plant tissues (the episphere), and the interior of the plant (the endosphere). This is not microbiological trivia; it is functional geography. Roots release exudates—sugars, amino acids, organic acids, and signalling molecules—that act like a targeted investment portfolio. The plant spends carbon to recruit allies. In return, certain bacteria and fungi enhance nutrient uptake, produce phytohormones, suppress pathogens, and improve tolerance to stress.

A coffee farm is therefore also a microbial habitat-engineering project, whether the manager intends it or not.

Research across gradients of management intensification shows that soil microbial community composition often shifts more strongly with management category than with geography. Managed plots tend to show lower soil moisture, lower pH, altered nitrogen and phosphorus patterns, and an increasing C:N ratio. More revealing than chemistry alone is biology: the cast of microbial characters changes even when overall diversity appears similar.

This matters because nutrient cycling is a microbial business. Nitrogen fixation, organic matter mineralisation, phosphorus mobilisation, and carbon turnover all depend on microbial metabolism. When soils acidify under long-term management pressure, enzyme activity shifts, carbon processing changes, and nutrient availability becomes less predictable. From the cup’s perspective, these changes influence precursor formation long before fermentation begins. Coffee flavour is not only post-harvest artistry; it is the downstream expression of upstream microbial economics.

Among the most underappreciated allies are arbuscular mycorrhizal fungi, which extend the plant’s effective foraging area through fungal hyphae that transport water and nutrients in exchange for carbon. These living logistics networks are shaped by agricultural practices, with more ecologically managed systems often supporting richer and more resilient mycorrhizal communities.

Similarly, plant growth-promoting rhizobacteria solubilise phosphate, fix nitrogen, produce hormone-like compounds, and contribute to induced systemic resistance. Yet their application remains limited, partly because microbes are context-sensitive. A strain that thrives in a trial may fail in a field whose pH, moisture, and microbial competition do not support it. The inoculant is only as effective as the habitat built for it.

If the field is one theatre, post-harvest processing is the other. Here, microbes finally step into the spotlight. Coffee fermentation is the managed decomposition of fruit material around a seed. Microorganisms degrade mucilage and produce organic acids, alcohols, and other metabolites that influence sensory outcomes.

Lactic acid bacteria deserve special attention. Much like in the human body, their production of lactic acid lowers pH, suppresses undesirable organisms, and shapes microbial succession. Their influence is not merely “acidity,” but chemistry: enzyme activity, compound diffusion, and microbial competition all respond to pH. Under well-managed conditions, lactic acid bacteria can contribute to cleaner fermentations and structured flavour profiles. Under unmanaged conditions, the same invisibility can become a liability, allowing spoilage pathways or safety risks to emerge.

This is why starter cultures matter. A starter culture is a decision to replace uncertainty with intention. But success depends on ecosystem design: temperature, oxygen availability, hygiene, water quality, and cherry integrity all determine whether a culture becomes a conductor or merely another instrument in a loud orchestra.

Fermentation is not a recipe. It is a living system with feedback loops. Microbes are its sensors and actuators.

When we connect both theatres—field and processing—the picture becomes clear. The microbial community on the cherry does not begin in the tank. It begins in the soil. Soil management shapes plant nutrition; plant nutrition shapes fruit chemistry; fruit chemistry shapes fermentation; fermentation shapes roasting behaviour and cup expression. The cup is a microbial narrative written in chapters.

For quality managers, producers, roasters, and buyers, this means one thing: microbial management is a strategic lever. In the field, organic matter inputs, shade systems, erosion control, and pH stewardship select microbial partners. In processing, hygiene is population control, temperature is succession management, and water quality is a selective pressure.

The invisible is not optional. Microbes will always participate. The only question is whether they participate as allies or as uncontrolled variables.

The most advanced coffee operations of the future will not be those chasing novelty, but those translating applied science into repeatable microbial stewardship—quietly, credibly, and precisely. By finally taking the invisible seriously, we may produce coffees that are more expressive, more consistent, and more sustainable—because we stopped trying to manage coffee without managing life’s smallest majority.

UAE Restaurant Group Holds First Board Meeting of 2026

Dubai, UAE — Qahwa World

The UAE Restaurant Group (UAERG) held its first board meeting of 2026 on January 9, welcoming representatives from the Ministry of Economy & Tourism for a strategic briefing on initiatives supporting the future of the UAE’s food and beverage sector.

Discussions focused on strengthening public-private collaboration, supporting economic growth, advancing tourism clusters, and accelerating practical sustainability initiatives across restaurant operations. Key areas included food waste reduction, resource efficiency, and the potential for used cooking oil collection to support lower-carbon fuel production.

UAERG members highlighted the importance of aligning existing industry practices with national frameworks and supporting pilot programmes that are practical, scalable, and suited to real restaurant operations.

Commenting on the meeting, UAERG Vice Chairman Amit Nayak said the session helped connect industry insight with national priorities, while Vice Chairman Abdulla Al Mulla emphasised UAERG’s role in driving collaboration, innovation, and sustainable growth across the sector.

UAERG reaffirmed its commitment to supporting initiatives that strengthen the UAE’s F&B sector and contribute to the nation’s economic and tourism development.

Coffee Prices Rise on Brazil Dryness and Global Supply Dynamics

Dubai – Qahwa World

Coffee markets moved higher today amid ongoing concerns over dry conditions in Brazil, the world’s largest arabica producer. March arabica futures (KCH26) rose +4.20 (+1.18%), while March robusta futures (RMH26) gained +36 (+0.92%).

The price gains follow last week’s rally, when arabica hit a one-month high due to below-average rainfall in Brazil. Somar Meteorologia reported that Minas Gerais, Brazil’s primary arabica-growing region, received just 26.5 mm of rain for the week ending January 9—only 29% of the historical average—raising fears of smaller harvests.

  • Inventory Levels Support Prices

Tighter stock levels are adding upward pressure on coffee prices. ICE-tracked arabica inventories fell to a 1.75-year low of 398,645 bags on November 20 but rebounded to 461,829 bags last Wednesday. ICE robusta inventories hit a one-year low of 4,012 lots on December 10, later rising to a five-week high of 4,278 lots.

  • Vietnam Exports and Global Supply Trends

While Brazilian dryness is bullish, rising robusta exports from Vietnam are weighing on prices. Vietnam exported 1.58 million metric tons of coffee in 2025, up 17.5% from the previous year. Vietnam’s 2025/26 coffee production is expected to reach 1.76 million metric tons (29.4 million bags), a four-year high. The Vietnam Coffee and Cocoa Association noted that output could increase 10% over the prior year if favorable weather continues.

Globally, coffee supplies are showing mixed signals. The International Coffee Organization reported a slight year-on-year decline in exports for the current marketing year (October–September), totaling 138.658 million bags. Meanwhile, the USDA’s Foreign Agricultural Service (FAS) projects world coffee production in 2025/26 will hit a record 178.848 million bags, with arabica decreasing 4.7% to 95.515 million bags and robusta rising 10.9% to 83.333 million bags. Brazil’s production is expected to fall 3.1% to 63 million bags, while Vietnam’s output may climb 6.2% to 30.8 million bags. Ending stocks are projected to drop 5.4% to 20.148 million bags.

  • Outlook

Market watchers are balancing the bullish signals from Brazil’s dry weather and shrinking inventories against the bearish influence of rising Vietnamese supplies and higher global production forecasts. The net effect has been steady upward pressure on coffee prices, with both arabica and robusta futures posting notable gains in recent sessions.

6 Foods You Should Avoid Eating With Coffee

Dubai – Qahwa World

Coffee is a staple in many people’s daily routines, but what you pair with your cup can significantly impact your digestion and nutrient absorption. While it might seem harmless to enjoy coffee with any meal or snack, certain foods can interfere with your body’s ability to absorb key nutrients or even cause stomach discomfort. Here’s a breakdown of six foods that experts recommend keeping separate from your coffee.

  • 1. Citrus Fruits

Citrus fruits, such as oranges, lemons, and grapefruits, are highly acidic. Drinking coffee alongside these fruits can exacerbate acid-related digestive issues, potentially leading to bloating, heartburn, or nausea. The combination of coffee’s natural acidity and the sharp tang of citrus may also make the beverage taste bitter and less enjoyable.

  • 2. Red Meat

Red meats like beef, pork, and lamb are rich in heme iron, which is crucial for blood health, hormone production, and immune function. Coffee can inhibit the absorption of this iron, reducing the nutritional benefit of a steak or other red meat dishes. To maximize iron intake, it’s best to enjoy coffee separately from meals centered around red meat.

  • 3. Milk and Dairy

Milk is a primary source of calcium, essential for strong bones, muscle function, and blood clotting. However, combining milk with coffee can reduce how much calcium your body absorbs. Over time, this may contribute to deficiencies or increase the risk of kidney stones. Those who prefer milk in their coffee should ensure they get adequate calcium from other meals or snacks throughout the day.

  • 4. Fried Foods

Fried foods, from french fries to fried chicken, are already linked to higher levels of unhealthy cholesterol. Drinking multiple cups of coffee daily while consuming fried foods may further increase the risk of dyslipidemia, a condition characterized by abnormal blood fat levels. For better heart health, it’s wise to limit fried foods when drinking coffee regularly.

  • 5. Fortified Breakfast Cereals

Many breakfast cereals are fortified with minerals such as zinc, which is important for immune function and overall health. Coffee can interfere with zinc absorption, meaning your morning cereal may not provide its full nutritional benefit if consumed alongside coffee. Separating coffee from fortified cereals is recommended to optimize nutrient uptake.

  • 6. High-Sodium Foods

Coffee contains compounds that can influence blood pressure. While moderate coffee consumption is generally safe, excessive caffeine paired with foods high in sodium can increase the risk of hypertension. It’s important to monitor sodium intake and be mindful of pairing salty meals with your coffee habit.

  • Healthier Pairings With Coffee

Certain foods complement coffee and may even enhance its health benefits:

Bread: Eating whole-grain bread with coffee may help reduce visceral fat.

Nuts: Almonds and other nuts provide healthy fats and a satisfying crunch.

Berries: Fresh berries offer vitamins and antioxidants alongside coffee’s rich flavor.

Oatmeal: Rich in fiber, oatmeal can help regulate blood sugar and support sustained energy.

A balanced approach to meals and coffee can maximize both nutrition and enjoyment. Consulting a registered dietitian can help tailor your coffee habits to your individual dietary needs.

  • Tips for Coffee Consumption

Space coffee intake away from meals rich in iron, calcium, or zinc to avoid reduced absorption.

Limit caffeine to roughly 400 mg per day (about 4–5 cups) to prevent negative side effects.

The ideal time to drink coffee is in the morning or early afternoon to avoid disrupting sleep.

Individuals taking medications should consult their doctor regarding interactions with caffeine.

click here to Read the original story

Chemical Arabica Code: Can Arabica Coffee Reduce Dependence on Diabetes Drugs?

Dubai – Qahwa World

In one of the most comprehensive scientific studies of the past decade, a research team from the Kunming Institute of Botany has uncovered unprecedented details about the molecular structure of coffee, transforming it from a simple morning stimulant into what researchers describe as a fully integrated “natural pharmacy.” The study, which drew on years of intensive laboratory work, went beyond confirming health benefits to explaining the precise molecular mechanisms through which coffee interacts with human cells.

Using ultra-high-resolution nuclear magnetic resonance (NMR) techniques, scientists identified six new diterpene esters, most notably Caffaldehydes A–C. These compounds are not incidental byproducts, but biologically active molecules capable of binding to the active sites of the enzyme alpha-glucosidase, a key enzyme involved in carbohydrate digestion.

Alpha-glucosidase acts like molecular “scissors” in the small intestine, breaking down complex carbohydrates such as bread and rice into glucose that is rapidly absorbed into the bloodstream. Discovering coffee-derived compounds that inhibit this process means glucose is absorbed more slowly, reducing sharp blood-sugar spikes that are known to damage blood vessels over time and contribute to diabetes complications.

In comparative laboratory tests, the newly identified coffee compounds demonstrated inhibition values that significantly outperformed the pharmaceutical drug acarbose, which is commonly prescribed for the same purpose. While acarbose requires controlled dosing and is often associated with gastrointestinal side effects, the natural compounds found in roasted Arabica coffee appear to work more harmoniously within the digestive system, lowering the risk of intestinal irritation.

Researchers believe these findings could accelerate the development of a new generation of functional foods, including medicinal coffee extracts in capsule form for prediabetic patients, fortified sweeteners designed to reduce glycemic impact, and even lab-optimized Arabica varieties with enhanced concentrations of these protective compounds.

The study also addressed comparisons with popular GLP-1 receptor agonist drugs, such as Mounjaro, noting that while those medications act through hormonal pathways, coffee operates by directly influencing glucose absorption itself. Scientists cautioned, however, that adding excessive sugar to coffee can completely negate these benefits, emphasizing that sugar intake should not exceed 2.5 grams per cup to preserve coffee’s protective properties.

Although further clinical trials are needed before coffee-based compounds can be considered a medical alternative, the findings raise a compelling question: could coffee soon become a central tool in diabetes prevention and reduce society’s dependence on conventional medications?

Mokha 1450 Set to Unveil Rare Limited-Edition Cuban Coffee

Dubai — Qahwa World

Mokha 1450, a leader in the luxury specialty coffee sector, is preparing to launch its latest limited-edition offering: the Cuban “Extra Turquino Lavado” coffee, recognized as one of the rarest harvests in the world. This exclusive release will be unveiled during a private reception for industry specialists and partners, designed to deliver a sensory experience that aligns with the brand’s philosophy of transforming coffee into a holistic journey.

The rarity of this harvest is rooted in its origin, the Nipe-Sagua-Baracoa region of Cuba. This area is designated as a “Global Biodiversity Hot Spot” and is protected by UNESCO as part of the “Archaeological Landscape of the First Coffee Plantations in the South-East of Cuba”. Such a prestigious heritage provides this edition with exceptional historical and environmental value, making it a significant addition to the luxury coffee market.

The official unveiling of this new edition will take place at 7:00 P.M. on January 19th, 2026. The event will be hosted at the Mokha 1450 x Modora Showroom, located on Umm Suqeim St in Al Barsha Second, Dubai. Invited guests will have the opportunity to explore the unique characteristics of this historic harvest, reflecting Mokha 1450’s ongoing commitment to sourcing the world’s rarest coffees for its audience in the UAE.

Mokha 1450 Explores the Secrets of Competition Coffee in Dubai

DUBAI—Qahwa World

In a significant move for the region’s specialty coffee scene, Mokha 1450 Luxury Specialty Coffee has announced an exclusive collaboration with lohas beans to host a specialized cupping event titled “What’s Behind a Competition Coffee”. Moving beyond mere scoring, the event is designed to delve into the strategic decision-making and technical expertise required to produce world-class competition-grade lots.

The experience will be led by a distinguished panel of industry experts, including Jack Simpson, Jhonatan Gasca, and Juan Pablo Campos. The program is structured into three distinct segments: a guided cupping session, a demonstration of espresso and milk-based beverages by Jack Simpson, and an interactive Q&A session featuring both Simpson and Jhonatan Gasca.

The event is scheduled to take place on January 15 at 6:00 PM at the Mokha 1450 x Modora Showroom, located on Umm Suqeim St, Al Barsha Second, Dubai. Attendees will also have a rare opportunity to access limited Papayo lots available exclusively during the event. This initiative underscores Mokha 1450’s commitment to fostering coffee education and bringing global expertise to the local community in the UAE.

Free Coffee in Dubai for Those Who Walk 10,000 Steps a Day

Dubai, UAE – Qahwa World

As part of Times Square Center’s commitment to community-driven, wellness-focused experiences, Hola Zero Sugar Café—also known as Hola Keto Desserts—has introduced its latest initiative, the “You Move, We Brew” challenge. Located within Times Square Center, the homegrown café is encouraging Dubai residents to embrace a more active lifestyle by offering a complimentary coffee to customers who complete 10,000 steps in a single day.

The café is a key feature of Times Square Center’s broader Picnic Square concept, which aims to create a space that goes beyond the typical food court. “Picnic Square is designed as a place for the community to meet, connect, and enjoy a variety of ‘less fast food, more good food,’” said Nancy Nese Ozbek, General Manager of Times Square Center. “Hola Zero Sugar Café perfectly aligns with this vision, offering mindful dining and experiences that promote wellbeing.”

Every item on the Hola Zero Sugar Café menu is crafted with wholesome ingredients and mindful recipes, catering to those following a ketogenic lifestyle, managing dietary needs, or simply seeking better-for-you options. With a focus on flavor, balance, and guilt-free indulgence, the café demonstrates that clean eating can be both enjoyable and satisfying.

The “You Move, We Brew” challenge reflects Hola Zero Sugar Café and Times Square Center’s shared belief that wellness is built through small, consistent choices. By encouraging movement and rewarding progress, the initiative aims to foster a more active and mindful community in Dubai.

  • How to Claim Your Free Coffee:

Track 10,000 steps using any fitness or health app

Visit Hola Zero Sugar Café at Times Square Center

Show your step count to the staff

Enjoy a complimentary coffee, on the house

“With initiatives like ‘You Move, We Brew,’ we aim to inspire our community to adopt healthier, mindful habits through simple, everyday actions,” added Ozbek. “We are proud to support local concepts like Hola Zero Sugar Café that bring positivity, purpose, and connection to our shared spaces.”

With its focus on intentional living, quality ingredients, and feel-good food, Hola Zero Sugar Café continues to redefine casual dining at Times Square Center, inviting visitors to celebrate movement, connection, and a fresh approach to eating—one step and one cup at a time.

For more information, visit www.timessquarecenter.ae
or follow @timessquaredxb and @hola_keto.ae on Instagram.

  • About Times Square Center

Centrally located on Sheikh Zayed Road, Times Square Center is a community-focused shopping destination offering a mix of well-known international brands, boutique concepts, and exclusive labels unique to Dubai. The center fosters a social, family-friendly atmosphere complemented by weekly artisan markets, while maintaining a strong commitment to local community engagement.

Why the Middle East Is Emerging as a Defining Force in the Global Coffee Industry

By: Shouq Bin Redha

Exhibition Manager at World of Coffee 2026

  • A Shift the Industry Can No Longer Ignore

The global coffee industry is no stranger to confident predictions. Every few years, a new region is crowned the “next big growth market,” only to plateau as structural limits reveal themselves—income ceilings, demographic stagnation, infrastructure gaps, or cultural preferences that evolve more slowly than expected.

But the transformation taking place across the Middle East today is not another cycle of hype. It represents a fundamental shift in where global influence is coming from. If the industry continues to view the region merely as an emerging market, it will misread the scale and significance of what is unfolding.

The Middle East is not simply consuming more coffee. It is reshaping the conditions under which coffee is produced, traded, and valued. Unless the industry recalibrates its assumptions, it will underestimate a region that is, in several ways, better positioned to shape the next decade of global coffee direction than many of the markets that once dominated the narrative.

  • A New Generation, a New Market Logic

The most misunderstood aspect of this shift is demographic. The region’s youthfulness is often cited as a headline statistic, but rarely interpreted correctly. A young population does not automatically create a high-value coffee market; what does is a young population with access, aspiration, and global exposure.

Across the Gulf—where more than 60% of the population is under 35—and increasingly in North Africa, this is precisely the case. A generation raised with international cultural fluency approaches coffee as an extension of taste, identity, and self-expression, more akin to fashion, music, or design than to a morning utility. They are not inheriting a coffee culture; they are creating one—and doing so with remarkably few of the constraints that shaped earlier consumer markets.

Most Western coffee markets took decades to evolve from commodity to specialty. The Middle East did not. It moved from instant coffee to single-origin pour-overs in what feels like the span of a single generation. This compression of time matters. Behaviours that took other regions twenty years to develop have materialised here almost overnight.

In Saudi Arabia, for example, more than 36 million cups of coffee are consumed daily, and the Kingdom now has over 61,000 licensed cafés—figures that would be extraordinary in any context. In the UAE, more than 90% of coffee spending occurs outside the home, one of the highest café-driven consumption ratios globally. Egypt has nearly doubled its annual coffee consumption in five years, rising from around 36,000 to over 70,000 tonnes, while Morocco recorded a 23% rise in coffee imports in 2024 alone.

This emerging baseline of expectation—quality, provenance, processing style, ethical value chains—is reshaping the industry’s economics. Coffee professionals often speak of “premiumisation” as something that gradually filters from niche cafés into the mainstream. In the Middle East, premiumisation did not filter. It arrived fully formed.

  • Where Demand and Capability Rise Together

The willingness to pay for quality is not a marginal behaviour in the region; it is central to how young, urban Middle Eastern consumers engage with food and beverage culture more broadly. Coffee simply happens to be the category where this shift is most visible because the market is evolving so rapidly.

As a result, influence follows. When premium expectations are normalised at scale, global suppliers take notice. Producers from East Africa, Central America, and Southeast Asia increasingly describe the Middle East as a strategic market rather than a secondary one. Many now tailor fermentation styles, natural profiles, and processing innovations specifically for buyers in Riyadh, Dubai, or Kuwait City.

It is unusual for an emerging region to generate this level of pull so early in its development curve. Yet it is happening now—and quickly.

A second force behind the region’s rising relevance is economic cohesion. Consumption growth is occurring simultaneously across multiple layers of the value chain. Café culture is expanding, but so too are at-home brewing, specialty retail, roasting capacity, green coffee trade, logistics infrastructure, and the professional workforce required to sustain them.

In global coffee markets, it is rare to see demand and capability accelerate together. Often, consumption precedes supply-chain maturity, or vice versa. In the Middle East, both are evolving in parallel.

This is why the region’s impact will extend far beyond its borders. When a market becomes not only a high-value consumer but also a capable participant in sourcing, roasting, and trade, it does more than generate revenue—it shapes direction. It becomes a place where reputations are built, partnerships are formed, and new standards are tested.

Geography further amplifies this influence. The Middle East sits at a critical intersection between producing and consuming nations. For East African producers, the GCC is closer, more accessible, and often more commercially reliable than European destinations. For Asian producers, supply routes to the region are efficient and cost-stable.

Much of the coffee entering North Africa and South Asia already routes through the Gulf, with Dubai serving as a key re-export hub. In recent years, the city’s coffee re-export activity has exceeded AED 3.5 billion in cumulative trade value, with 2024 alone seeing a 20% increase in green coffee re-exports as the UAE strengthens its role as a global logistics and distribution centre.

When a region becomes a corridor—a bridge rather than an endpoint—it naturally assumes a greater role in shaping global trade patterns. That is what is happening now. Much of it has yet to be captured in macroeconomic reporting, but it is visible in behaviour—and behaviour almost always precedes data.

  • A Culture Positioned for Reinvention

The final reason the Middle East is poised to define the next decade of coffee growth has less to do with economics and everything to do with culture. Unlike older markets, where coffee traditions are well-established and often rigid, the Middle East is characterised by cultural fluidity. Tradition and innovation coexist with ease.

A Yemeni jebena ceremony can sit comfortably alongside a carbonic maceration Gesha. Café formats evolve quickly. Entrepreneurs experiment freely. This openness—rare in more mature coffee geographies—creates ideal conditions for reinvention.

By 2030, the global industry may look back on this moment as an inflection point: the period when influence began to shift meaningfully toward a region too often viewed through outdated assumptions. The Middle East does not require validation from legacy markets to shape the global coffee industry. It is already doing so—through the expectations of its consumers, the confidence of its entrepreneurs, the evolution of its supply chain, and the growing attention of producers who recognise where the future lies.

The story of global coffee is not static. It is shifting.
And that shift is taking place here.

World of Coffee Dubai 2026 to Host Over 2,100 Exhibitors from 78 Countries

Countdown Begins for the Region’s Largest Coffee Industry Event

Dubai – Qahwa World

World of Coffee Dubai 2026, the Middle East’s premier specialty coffee trade event, is set to take place from 18 to 20 January at the Dubai World Trade Centre. Now in its fifth edition, the event will bring together more than 2,100 exhibiting companies and brands from 78 countries, representing the full spectrum of the global coffee industry—from producers and roasters to equipment manufacturers, café operators, traders, and hospitality leaders.

Organized by DXB LIVE in partnership with the Specialty Coffee Association (SCA), the event spans 20,000 square metres and offers a dynamic platform for trade, innovation, professional development, and cultural exchange within the specialty coffee sector. Dubai’s strategic location underscores its role as a global hub connecting coffee-producing origins with high-growth consumer markets and international trade centres.

  • A Fully Integrated Experience

World of Coffee Dubai 2026 features immersive experiences across key zones including Roasters Village, Producers’ Village, Cupping Rooms, and the Brew & Espresso Bar. Visitors can engage directly with leading global brands, sample specialty coffees, and participate in hands-on sessions. Dedicated technology zones will highlight innovations in roasting and brewing systems, automation, and sustainability, reflecting the future direction of the specialty coffee industry.

  • Championships Celebrating Expertise and Heritage

The event will host the UAE National Championships, the Roasting Championship, and the Cezve/Ibrik World Championship, showcasing barista artistry, technical precision, and heritage coffee preparation techniques. These competitions spotlight skill, craftsmanship, and the evolving standards of specialty coffee worldwide.

  • Three Live Auctions Over Three Days

The Dubai Coffee Auction programme runs throughout the event, including the Coffee Equipment Auction (18 January), the Microlot Auction (19 January), and the Exhibitors’ Coffee Auction (20 January). These auctions provide transparent platforms for price discovery, connecting international buyers with producers and brands.

  • A Platform for the Global Coffee Economy

“World of Coffee Dubai has evolved into a central platform supporting the global coffee economy,” said Khalid Al Hammadi, Executive Vice President of DXB LIVE. “The 2026 edition highlights the scale and impact of our championship and auction programmes, creating tangible commercial and cultural value for the global coffee community.”

Shouq Bin Redha, Exhibition Director, added: “By bringing together global standards, trade, and education, World of Coffee Dubai strengthens the UAE’s position within the international specialty coffee sector and supports professional growth across the region.”

Shouq Bin Redha, Exhibition Director

Event Details

  • Dates: 18–20 January 2026

  • Venue: Dubai World Trade Centre, Za’abeel Halls 1, 4, 5, and 6

  • Time: 10:00am – 6:00pm daily

  • Registration and Media Accreditation: www.worldofcoffeedubai.com

About World of Coffee Dubai
World of Coffee Dubai is the region’s leading coffee trade exhibition, connecting local, regional, and international professionals. The event features specialty zones, professional competitions, educational sessions, and opportunities for business networking, showcasing the best of coffee innovation and culture.

About SCA
The Specialty Coffee Association is the world’s largest nonprofit membership organization for coffee professionals. It promotes inclusivity, education, and shared knowledge to advance the specialty coffee industry globally.

About DXB LIVE
DXB LIVE, the event management arm of Dubai World Trade Centre, delivers world-class exhibitions, conferences, festivals, and private events. With expertise spanning creative, technical, and operational services, DXB LIVE organizes over 100 major events annually and designs more than 500,000 square feet of exhibition space.

Peet’s Coffee Opens First Drive-Thru Locations in the UAE

Dubai – Qahwa World

Peet’s Coffee has opened its first Drive-Thru locations in the UAE, marking a new phase in the brand’s local expansion. The two outlets are now operating in Motor City, offering customers an additional service format focused on convenience and accessibility.

The Motor City Drive-Thru operates daily from 5:00 AM to 1:00 AM.its intended to serve customers seeking quick service without leaving their vehicles, including commuters and families.

The introduction of the Drive-Thru format reflects Peet’s Coffee’s response to evolving consumer preferences in the UAE, while continuing to offer its established coffee range and service standards.

The openings follow recent Peet’s Coffee launches at Ajman City Centre on 24 December 2025 and the Burjeel Hospital Kiosk on 31 December 2025. Additional locations are scheduled to open later this month at Maryam Island and Al Furjan, with a further opening planned at Al Mutarid in the first week of February.

Peet’s Coffee has also announced the introduction of new menu items, including matcha-based beverages and updated seasonal offerings, scheduled to launch on 15 January 2026.

With the launch of its first Drive-Thru outlets, Peet’s Coffee continues to expand its presence across the UAE through a variety of store formats designed to meet different customer needs.

  • About Peet’s Coffee

Founded in Berkeley, California, in 1966 by Alfred Peet, Peet’s Coffee is recognized for its role in shaping specialty coffee culture in the United States. The brand operates more than 480 locations across the U.S., China, and the Middle East, in addition to online and grocery channels. Peet’s Coffee works with Enveritas to support responsible coffee sourcing in line with Enveritas standards.