April 1st Instant Coffee Day.. What Do We Know About It?

Dubai – Qahwa World

On April 1st, while many are busy with April Fools’ pranks, coffee lovers celebrate a more grounded occasion: Instant Coffee Day. The date is no coincidence,it marks the launch of Nescafé in 1938, a breakthrough that turned a luxury ritual into a global household staple.

The Evolution of a Quick Cup

While the first patents for “coffee essence” date back to Britain in 1771, the modern history of the drink began in earnest in 1901 when Japanese-American chemist Satori Kato invented the first stable soluble powder.

However, the real turning point came during the Great Depression. The Brazilian government had a massive surplus of coffee beans and asked Nestlé to find a way to preserve them. Chemist Max Morgenthaler spent years perfecting the method, eventually creating a product that dissolved instantly while retaining the beans’ natural oils. Today, whether through spray-drying or the premium freeze-drying method, instant coffee has evolved from a wartime ration into a versatile tool for modern baristas and home cooks alike.

Pro Tip: The “Golden Temperature”

To avoid the bitterness often associated with instant coffee, never use boiling water.

The Secret: Let your water cool for a minute to about 80–85°C. This prevents the coffee crystals from “scorching,” resulting in a much smoother, creamier profile.

Two Cozy Recipes for Your Coffee Break

1. Salted Caramel Cloud Latte

A decadent, layered drink that balances sweetness with a sophisticated savory finish.

  • Ingredients:

    • 2 tsp instant coffee

    • 1 tsp brown sugar

    • 150 ml milk (dairy or oat works best)

    • A pinch of sea salt

    • Caramel syrup

  • Instructions: In your favourite mug, dissolve the coffee, sugar, and salt in 2 tablespoons of hot water. Stir until fully smooth. Steam or froth your milk until it has a light, velvety foam. Pour the milk into the coffee base and finish with a drizzle of caramel. The salt acts as a flavour enhancer, making the coffee taste richer and the caramel more intense.

2. Spiced Orange Iced Mocha

A refreshing, dessert-like drink that pairs the acidity of citrus with the depth of cocoa.

  • Ingredients:

    • 1.5 tsp instant coffee

    • 1 tsp cocoa powder

    • 100 ml cold milk

    • Orange zest and a slice of orange

    • Ice cubes

  • Instructions: Mix the coffee and cocoa with a tiny splash of hot water to create a thick paste. Add cold milk and whisk until combined. Fill a glass with ice, pour the mixture over it, and garnish with fresh orange zest. The citrus oils brighten the coffee, creating a sophisticated “Jaffa” chocolate flavour profile.

Why We Love It

Instant coffee is no longer just a “quick fix”. It is a culinary multitasker, essential for baking (perfect for tiramisu or chocolate cakes) and a reliable companion for travellers. This April 1st, take a moment to appreciate the simplicity of the soluble bean proof that great pleasure can often be found in the smallest, fastest things.

Peet’s Coffee Opens First Drive-Thru Locations in the UAE

Dubai – Qahwa World

Peet’s Coffee has opened its first Drive-Thru locations in the UAE, marking a new phase in the brand’s local expansion. The two outlets are now operating in Motor City, offering customers an additional service format focused on convenience and accessibility.

The Motor City Drive-Thru operates daily from 5:00 AM to 1:00 AM.its intended to serve customers seeking quick service without leaving their vehicles, including commuters and families.

The introduction of the Drive-Thru format reflects Peet’s Coffee’s response to evolving consumer preferences in the UAE, while continuing to offer its established coffee range and service standards.

The openings follow recent Peet’s Coffee launches at Ajman City Centre on 24 December 2025 and the Burjeel Hospital Kiosk on 31 December 2025. Additional locations are scheduled to open later this month at Maryam Island and Al Furjan, with a further opening planned at Al Mutarid in the first week of February.

Peet’s Coffee has also announced the introduction of new menu items, including matcha-based beverages and updated seasonal offerings, scheduled to launch on 15 January 2026.

With the launch of its first Drive-Thru outlets, Peet’s Coffee continues to expand its presence across the UAE through a variety of store formats designed to meet different customer needs.

  • About Peet’s Coffee

Founded in Berkeley, California, in 1966 by Alfred Peet, Peet’s Coffee is recognized for its role in shaping specialty coffee culture in the United States. The brand operates more than 480 locations across the U.S., China, and the Middle East, in addition to online and grocery channels. Peet’s Coffee works with Enveritas to support responsible coffee sourcing in line with Enveritas standards.