Category: News

TIME Opens the File on the Complex Relationship Between the Brain and Coffee

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Dubai – Qahwa World 

TIME Magazine has launched an in-depth investigation exploring the complex relationship between the brain and coffee — and why that morning cup can sometimes calm, or just as easily, unsettle the mind.

While coffee remains a beloved ritual that energizes millions each day, the report examines why caffeine may trigger anxiety, restlessness, or a racing heart in some people. Drawing on insights from cardiologists, neuroscientists, and functional medicine experts, TIME unpacks how caffeine interacts with the nervous system and why individual responses differ so widely.

Within 15–45 minutes of consumption, caffeine enters the bloodstream and reaches the brain. There, it blocks adenosine receptors — the neural “brakes” that promote calmness and drowsiness. This triggers a rise in dopamine and norepinephrine, which boost alertness but, in higher doses, can raise blood pressure and activate brain regions responsible for threat perception — the same system involved in the stress response.

According to Dr. Amin Yehya, cardiologist at Sentara Health, “Caffeine stimulates the same hormonal pathways that activate during stress.” Dr. John Higgins from UTHealth Houston adds that the physical sensations of alertness can easily be confused with anxiety.

A 2023 study in Clinical Autonomic Research found that caffeine-induced arousal closely mirrors the physiological symptoms of anxiety, blurring the line between “focused” and “uneasy.”

Why Sensitivity Differs

Genetic variations explain much of this difference. Some people metabolize caffeine slowly due to specific gene variants, allowing its stimulating effects to last longer. “The same cup of coffee can feel completely different from one person to another,” says Dr. Higgins.

How Much Coffee Is Too Much?

The U.S. Food and Drug Administration recommends up to 400 mg per day — around two to three cups for most healthy adults. But Dr. Ajay Pillai of VCU Health warns that even smaller amounts can raise heart rate and blood pressure, especially among people under stress. “Be moderate and know the caffeine content in your favorite drinks,” advises Dr. Mohanakrishnan Sathyamoorthy of Texas Christian University.

Sleep, Stress, and Hormones

Sleep deprivation, chronic stress, and hormonal fluctuations amplify caffeine’s impact. Dr. Sogol Ash notes that when the body is already stressed, caffeine intensifies that reaction. Women who are pregnant or using hormonal contraceptives metabolize caffeine more slowly, extending its effects.

How to Enjoy Coffee Without Anxiety

Experts agree that there’s no need to give up coffee — moderation is key. Two to three cups a day are generally safe. Avoid drinking on an empty stomach, pair coffee with breakfast or milk, and steer clear of late-afternoon caffeine to protect sleep quality.

Dr. Higgins clarifies that cold brew isn’t stronger than hot brew once diluted properly. Kevin Woods of Brain.fm adds that the best time to drink coffee is mid-morning, when cortisol levels naturally dip.

When to Cut Back or See a Doctor

If moderate coffee intake still causes anxiety, palpitations, or insomnia, it may be time to reconsider your caffeine habits. Persistent symptoms might indicate underlying issues such as arrhythmia, thyroid imbalance, or an anxiety disorder.

As TIME’s report concludes: Caffeine isn’t the enemy — the key lies in understanding your body.

Luckin Coffee’s Major Investor Weighs Acquisition of Costa Coffee

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The majority stakeholder of Luckin Coffee, Centurium Capital, is reportedly considering a bid to acquire Costa Coffee from The Coca-Cola Company, in what could become one of the most significant international coffee transactions in recent years.

According to sources familiar with the matter, the Beijing-based private equity firm is evaluating whether to proceed with an offer for the British coffee chain. The discussions come as Coca-Cola continues to review its investment in Costa Coffee, which it purchased from Whitbread in 2019 for $4.9 billion.

Coca-Cola Reassesses Its Coffee Strategy

Coca-Cola began exploring potential buyers for Costa in August 2025, signaling a possible retreat from its café business. Speaking to investors, CEO James Quincey admitted that Costa’s financial performance “is not where we wanted it to be,” adding that the company was “reflecting on the right way forward” for the brand.

Reports indicate that Coca-Cola has received fewer bids than anticipated, with Costa’s current valuation estimated at less than $2 billion — less than half of what the beverage giant originally paid.

Centurium Capital’s Expanding Coffee Footprint

Centurium Capital has been a major force behind Luckin Coffee’s resurgence. The Chinese private equity firm first invested in Luckin during its early funding rounds and became instrumental in stabilizing the company following its 2020 accounting scandal. In 2021, Centurium led a $260 million private placement that helped Luckin restructure debt and resolve issues with the U.S. Securities and Exchange Commission (SEC).

By January 2022, Centurium had become Luckin’s controlling shareholder, holding over 50% of the company’s voting rights. Under its direction, Luckin has grown rapidly, operating more than 26,000 stores across China, surpassing Starbucks in store count and establishing itself as the country’s leading coffee brand.

Industry analysts suggest that acquiring Costa could give Centurium a strong international platform, combining Luckin’s digital strength and value-based strategy in Asia with Costa’s established brand presence in Europe and the Middle East.

Costa Coffee’s Global Operations

Founded in London in 1971, Costa Coffee today operates around 4,100 coffee shops across 38 countries and manages nearly 17,000 self-service machines under the Costa Express brand. The company has also expanded into the ready-to-drink (RTD) sector, with products distributed through supermarkets and vending platforms worldwide.

However, under Coca-Cola’s ownership, Costa has struggled to achieve consistent profitability and adapt to evolving market dynamics. Analysts say that its integration within a soft-drink-focused corporation limited the brand’s agility in competing with fast-growing specialty coffee chains.

Other Interested Bidders

Besides Centurium Capital, Bain Capital, investor in Gail’s Bakery and Pizza Express, and TDR Capital, owner of Asda supermarkets, have also shown interest in acquiring Costa, according to Bloomberg.

If Centurium proceeds, the deal would mark a rare case of a Chinese investment group acquiring a major Western coffee brand, highlighting China’s growing influence in the global coffee market and reinforcing the country’s ambition to shape the next chapter of the café industry.

U.S. Senate Bid to Fast-Track “No Coffee Tax Act” Denied

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As U.S. coffee prices continue to climb, an effort in the U.S. Senate to fast-track the bipartisan “No Coffee Tax Act” stalled on Wednesday after a single Republican senator objected.

On the Senate floor, Sen. Catherine Cortez Masto (D-Nev.) requested unanimous consent—a procedure allowing noncontroversial bills to pass without a roll-call vote—to advance the bill she co-authored with Sen. Rand Paul (R-Ky.).

Video footage of the session shows Sen. Mike Crapo (R-Idaho), chair of the Senate Finance Committee, raising an objection. His move sends the measure back to the committee for further review.

The proposed legislation is part of a broader effort by lawmakers and coffee industry groups to exempt coffee from President Donald Trump’s “reciprocal tariffs”—import fees applied to a wide range of goods. Current tariffs on imports from nearly all coffee-producing nations range from 10% to 50%, with the 50% tariff on Brazil having a particularly strong impact on U.S. coffee prices.

Meanwhile, the cost of coffee for consumers continues to surge. In September, the average grocery price for a pound of roasted, ground coffee reached $9.14, an increase of 41% from a year earlier. According to the Bureau of Labor Statistics, the coffee index rose 18.9% year-over-year, far outpacing overall food and beverage inflation.

The No Coffee Tax Act seeks to exempt coffee from such tariffs, emphasizing that the United States cannot produce coffee at a scale sufficient to meet domestic demand. Combined coffee production from Hawaii and Puerto Rico accounts for less than 1% of total U.S. green coffee consumption.

“I know that responsible, targeted tariffs on our adversaries can be good for American workers and our national security,” said Cortez Masto. “There’s a smart way to do this—but taxing our coffee and raising prices for Americans isn’t it.”

In response, Crapo argued that the Senate should not make “one-off exceptions” for individual goods “in isolation of a larger negotiating strategy and broader stakeholder concerns.”

He also noted that coffee already benefits from tariff exemptions through recent trade agreements with Cambodia and Malaysia—though those two nations together account for less than 0.1% of global coffee production, according to USDA data.

Coffee Study Challenges Long-Held Medical Advice on Heart Condition

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New clinical evidence suggests coffee may protect against atrial fibrillation, overturning decades of cautionary advice

Dubai – Qahwa World

For years, patients diagnosed with irregular heart rhythms have heard the same warning from doctors: avoid coffee. The reasoning seemed simple — caffeine increases heart rate and alertness, so it must worsen conditions such as atrial fibrillation.

Now, a groundbreaking international study published in JAMA on November 9, 2025, has challenged that long-standing belief. The DECAF trial — short for Does Eliminating Coffee Avoid Fibrillation? — found that moderate coffee consumption actually lowered the risk of atrial fibrillation recurrence by 39 percent compared with total abstinence.Coffee Study Challenges Long-Held Medical Advice on Heart Condition

New clinical evidence suggests coffee may protect against atrial fibrillation, overturning decades of cautionary advice

For years, patients diagnosed with irregular heart rhythms have heard the same warning from doctors: avoid coffee. The reasoning seemed simple — caffeine increases heart rate and alertness, so it must worsen conditions such as atrial fibrillation.

Now, a groundbreaking international study published in JAMA on November 9, 2025, has challenged that long-standing belief. The DECAF trial — short for Does Eliminating Coffee Avoid Fibrillation? — found that moderate coffee consumption actually lowered the risk of atrial fibrillation recurrence by 39 percent compared with total abstinence.

The finding could reshape global medical advice for millions living with the world’s most common heart rhythm disorder and reignite conversations about coffee’s misunderstood role in cardiovascular health.

From Myth to Medicine

Atrial fibrillation (AF) affects more than 60 million people worldwide and is linked to serious complications including stroke, heart failure, and early mortality. Because caffeine is known to stimulate the nervous system, many clinicians have historically told AF patients to stay away from coffee altogether.

But coffee is not a simple stimulant. It is a complex natural beverage containing hundreds of bioactive compounds — antioxidants, polyphenols, and natural anti-inflammatory agents — that may benefit the cardiovascular system.

To investigate whether this complexity might hold a hidden benefit, a team of researchers led by Dr. Christopher Wong of the University of Adelaide and Dr. Gregory Marcus of the University of California, San Francisco, designed the first randomized clinical trial to directly test coffee’s effect on atrial fibrillation recurrence.

Inside the DECAF Trial

Between 2021 and 2024, 200 men and women with persistent atrial fibrillation were recruited from five major hospitals in the United States, Canada, and Australia. All participants were habitual or recent coffee drinkers who were scheduled to undergo electrical cardioversion, a procedure used to reset an irregular heartbeat to normal rhythm.

After successful cardioversion, the participants were divided into two groups:

The coffee group, encouraged to drink at least one cup of caffeinated coffee daily for six months.

The abstinence group, instructed to avoid all forms of coffee and caffeine, including decaffeinated varieties.

Both groups began with similar average coffee intake — about seven cups per week — before the experiment began. Over six months, researchers tracked all recurrences of atrial fibrillation or atrial flutter lasting 30 seconds or longer, using clinical electrocardiograms, wearable heart monitors, and implantable devices.

At the end of the study, the results were striking:

Only 47 percent of coffee drinkers experienced a recurrence of atrial fibrillation.

In contrast, 64 percent of those who abstained suffered another episode.

That difference translates to a hazard ratio of 0.61, meaning the coffee drinkers had a 39 percent lower risk of recurrence.

Just as significant, the coffee group did not show higher rates of hospitalization, stroke, or heart failure. No serious side effects were observed, suggesting that moderate coffee consumption is not only safe but potentially beneficial for patients recovering from AF.

“Astounding” Results Defy Conventional Wisdom

“In contrast to conventional wisdom, we found that coffee drinkers experienced a significant reduction in AF compared to those who avoided caffeine,”

— Dr. Christopher Wong, University of Adelaide

The study’s senior author, Dr. Gregory Marcus, added that the results provide a foundation for a more flexible approach to dietary guidance: “It is reasonable for health-care professionals to let their patients with AF consider experimenting with naturally caffeinated substances they enjoy, such as tea and coffee. However, some individuals may still find that caffeine worsens their symptoms.”

This nuance matters. The researchers emphasize that their trial involved typical coffee consumption — around one cup daily — not energy drinks or high-dose caffeine supplements. The potential benefits appear tied to natural coffee’s balanced composition, not extreme stimulation.

How Coffee Might Help the Heart

The DECAF investigators explored several physiological explanations for their unexpected finding.

Adenosine Receptor Blockade

Caffeine blocks A1 and A2A adenosine receptors, which play a role in triggering AF episodes. By preventing adenosine from shortening the heart’s electrical recovery time, caffeine may act as a mild anti-arrhythmic agent.

Anti-Inflammatory Effects

Coffee’s chlorogenic acid and polyphenols reduce systemic inflammation — an established risk factor for atrial fibrillation and many other heart diseases.

Improved Circulation and Fluid Balance

Coffee’s gentle diuretic effect can help lower blood pressure and decrease cardiac strain, indirectly reducing AF risk.

Behavioral Factors

In previous studies, habitual coffee drinkers were found to take more daily steps and maintain higher levels of physical activity, both protective against AF recurrence.

The team also noted that coffee drinkers in the trial did not replace coffee with sugary sodas or high-calorie beverages, which might have otherwise increased cardiovascular risk.

Taken together, these effects may explain why moderate coffee consumption — far from being dangerous — may actually stabilize the heart’s rhythm.

A Trial That May Rewrite Clinical Advice

The implications of this work extend beyond cardiology. Coffee is the most widely consumed caffeinated beverage on Earth, and medical advice around it influences millions of daily routines.

For decades, doctors issued cautionary statements largely based on anecdotal observations and small, uncontrolled studies. The DECAF trial provides the first causal evidence — through randomized assignment — that regular caffeinated coffee consumption is unlikely to provoke atrial fibrillation and may even reduce its recurrence.

“Among patients with atrial fibrillation, consuming about one cup of caffeinated coffee per day was linked to fewer recurrences — not more. It’s time we rethink the old advice that coffee should be avoided,” said Dr. Wong.

While the study’s participants were already accustomed to coffee, researchers believe similar results might hold for moderate new drinkers, though further trials are needed.

Limitations and Cautions

As with any clinical study, the authors acknowledge several limitations.

The trial was open-label, meaning participants knew which group they were in.

It lasted only six months and involved a modest 200 participants.

Only 69 percent of abstainers fully adhered to caffeine avoidance, possibly diluting the true benefit of coffee.

Because the cohort consisted of previous coffee drinkers, results may not apply to lifelong abstainers or to people with caffeine sensitivity.

Nevertheless, the findings remained statistically robust even after adjustments for age, medication use, and co-existing conditions. No evidence suggested harm from coffee, and adverse events were comparable between groups.

A New Understanding of Coffee and the Heart

The DECAF trial arrives amid a growing body of evidence that moderate coffee drinking supports overall heart health. Previous large-scale studies have already linked coffee to lower risks of stroke, diabetes, and all-cause mortality.

What makes DECAF unique is its focus on arrhythmia, an area long clouded by uncertainty and fear. The message emerging from this work is one of moderation and balance rather than prohibition.

A single, freshly brewed cup — perhaps the ritual that begins each morning for billions — might not just awaken the senses but gently protect the heart as well.

About the Study

The DECAF trial was conducted by the University of Adelaide, the University of Toronto, and the University of California, San Francisco, with support from the National Heart Foundation of Australia and the U.S. National Institutes of Health. Results were presented at the American Heart Association Scientific Sessions 2025 in New Orleans.

For Coffee Drinkers and Clinicians Alike

As global coffee culture continues to evolve — from third-wave cafés to specialty roasters and home-brewing enthusiasts — science is gradually catching up with what coffee lovers have long sensed: this beverage, when enjoyed responsibly, can be part of a healthy lifestyle.

The DECAF study doesn’t suggest that everyone should drink more coffee. But it does invite a thoughtful reevaluation of how we understand it — not as a vice to be limited, but as a natural, potentially protective companion to heart health.

Source: Caffeinated Coffee Consumption or Abstinence to Reduce Atrial Fibrillation: The DECAF Randomized Clinical Trial, JAMA (2025), DOI 10.1001/jama.2025.21056.

Japanese Innovation Transforms Coffee Cherries into a Sustainable Ingredient Enhancing Flavor and Quality

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Tokyo – Qahwa World

In a major step toward sustainable beverage innovation, Kirin Holdings Co., Ltd. has announced the development of a fermented ingredient made from coffee cherries, transforming what was once agricultural waste into a high-value product that enhances both body and aroma in beverages.

The breakthrough, created by the company’s Institute for Future Beverage, aims to support coffee farm sustainability, reduce environmental impact, and improve the experience of non-alcoholic and low-alcohol drinks, addressing broader social concerns around alcohol consumption.

From Waste to Resource

Each year, millions of tons of coffee cherry pulp and peel are discarded after bean extraction. These by-products, rich in caffeine and polyphenols, pose environmental risks when left untreated. Kirin researchers applied their proprietary wine aroma enhancement technology to ferment concentrated coffee cherry juice with lactic acid bacteria and yeast, creating an ingredient that adds richness, warmth, and fruity depth to a wide range of beverages.

Supporting Coffee Farmers

The innovation not only reduces waste but also helps increase farmers’ income in producing countries. In Colombia, for instance, where disposal of coffee cherries incurs environmental taxes, the new approach offers a sustainable solution with both economic and ecological benefits.

Kirin’s Beverage Future Research Center has been studying ways to utilize coffee cherries since 2018, focusing on turning underused coffee by-products into sustainable resources.

Commercial Use and Sensory Benefits

Tests revealed that beverages using this fermented ingredient scored higher in satisfaction, flavor quality, and premium perception. The company has incorporated it into its “Kirin Tokusei” line of ready-to-drink (RTD) beverages — starting with the Melon Soda Sour launched in May 2025, followed by the Mikan Cider Sour, set for release on November 25, 2025.

Further studies on non-alcoholic drinks also confirmed enhanced mouthfeel and richer flavor, suggesting strong potential in the expanding low- and no-alcohol market.

Looking Ahead

Kirin plans to expand the use of this fermented ingredient across its beverage portfolio, positioning it as a key component of its sustainability strategy.

“By transforming discarded coffee cherries into something valuable, we’re not only reducing waste but also creating a positive impact for farmers and the environment,” said Sayaka Tsuji, researcher at Kirin’s Institute for Future Beverage.

This initiative supports the company’s Kirin Group Vision 2027, which seeks to make Kirin a global leader in Creating Shared Value (CSV) — combining innovation, sustainability, and community benefit.

Coffee May Protect Against Irregular Heartbeat, New Study Finds

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Dubai – Qahwa World

A new study by researchers at the University of California, San Francisco (UCSF) and the University of Adelaide has challenged long-standing medical advice discouraging people with atrial fibrillation (A-Fib) from consuming coffee.

The study, published on November 9 in JAMA, found that drinking at least one cup of caffeinated coffee or an espresso a day reduced the risk of A-Fib recurrence by 39%. Traditionally, patients with heart rhythm disorders were advised to avoid caffeine, fearing it could trigger rapid or irregular heartbeats.

Dr. Gregory M. Marcus, electrophysiologist at UCSF Health and senior author of the study, explained that coffee may have multiple benefits: “Coffee increases physical activity, which helps reduce atrial fibrillation. Caffeine is also a mild diuretic that can lower blood pressure, while several coffee compounds have anti-inflammatory effects.”

The research team, in a trial aptly named DECAF (Does Eliminating Coffee Avoid Fibrillation?), enrolled 200 coffee-drinking patients diagnosed with persistent A-Fib or atrial flutter. Participants scheduled for electrical cardioversion—a procedure that restores normal heart rhythm—were randomly divided into two groups: one consumed caffeinated coffee daily for six months, while the other abstained completely from caffeine.

Results showed a significant drop in A-Fib recurrence among coffee drinkers. Researchers believe that in addition to its biological effects, coffee consumption might reduce reliance on less healthy drinks.

Lead author Christopher X. Wong, Ph.D., from UCSF and the University of Adelaide, summarized the findings: “Doctors have always advised patients with A-Fib to limit coffee, but this trial suggests that coffee is not only safe—it may actually be protective.”

A-Fib currently affects over 10 million adults in the United States, and with an aging population, it could impact up to one in three people. This study opens a new perspective on how moderate coffee consumption might play a beneficial role in cardiovascular health.

Nutritionist: Genes Determine How Coffee Affects the Body

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Coffee has become an essential part of the morning routine for millions of people around the world, yet its effects on the body are not the same for everyone. According to nutritionist and specialist in natural health methods Janna Tikhanycheva, the way coffee influences the body depends largely on genetic factors, lifestyle, and consumption levels.

The expert explained that the body’s ability to absorb and process caffeine is linked to a gene known as CYP1A2. Some people carry versions of this gene that slow down caffeine metabolism, making them more sensitive to its effects. As a result, even a single cup can cause anxiety, insomnia, or an increased heart rate. For these individuals, Tikhanycheva recommends consuming coffee in moderation and remembering that caffeine is also present in tea, chocolate, and certain medications.

Coffee beans contain hundreds of compounds — some beneficial, such as antioxidants, and others that may negatively impact the body. Moderate coffee consumption has been associated with a lower risk of neurodegenerative diseases and depression, as well as improved insulin sensitivity, which can help reduce the likelihood of developing type 2 diabetes.

However, excessive intake can have the opposite effect. Caffeine blocks adenosine receptors in the brain, disrupting sleep quality, particularly when consumed in the afternoon or evening. It also stimulates the release of cortisol, the stress hormone, which over time can lead to fatigue and weakened adrenal function.

Tikhanycheva cautioned against drinking coffee on an empty stomach, as it can irritate the stomach lining and cause heartburn. She also noted that certain compounds in coffee reduce the absorption of iron, calcium, and magnesium.

“It’s important to remember that caffeine is not found only in coffee but also in black and green tea, cocoa, chocolate, and some medicines,” she emphasized, adding that monitoring total daily caffeine intake is essential.

Doctors have previously warned that coffee may be harmful to children and adolescents, as it can trigger anxiety attacks, suppress appetite, and cause stomach discomfort such as pain or acid reflux. Regular consumption may also increase the frequency of urination.

Chinese Coffee Chain Faces Backlash Over “People’s Cafe” Name, Issues Public Apology

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A Chinese coffee chain has ignited a nationwide debate after state media accused it of crossing a sensitive boundary by naming its outlets “People’s Cafe,” a term deeply tied to the country’s political and social identity.

The café brand, operated by Yao Chao (Shanghai) Cultural Communication Co., became known for its bright red interiors, star-shaped decorations, and signage styled after the handwriting of Mao Zedong, China’s first communist leader. What began as a bold design choice quickly turned controversial when major outlets such as People’s Daily and China Daily criticized the use of the word “People” — or “Renmin” in Mandarin — for commercial purposes.

In China, the term holds powerful symbolic value. It appears in the country’s official name, the People’s Republic of China, and in many state institutions including the People’s Liberation Army and the People’s Bank of China. People’s Daily described the word as representing collective values and national sentiment, warning that it “must not be profaned or reduced to a marketing gimmick.”

The café had promoted slogans such as “Tell China’s Story with Coffee” and offered drinks sprinkled with the word “China” on top. Images of its branches quickly spread across social platforms, attracting both curiosity and criticism. Some admired its patriotic aesthetic, while others accused it of exploiting national symbols for profit.

After days of public scrutiny, the company issued a formal apology on social media. “We extend our sincerest apologies to every customer who felt uncomfortable,” the statement read. “After careful reflection, we have decided to restore the original full name — Yao Chao People’s Cafe — for all mainland stores.” The brand confirmed that the change would apply to its nearly 30 outlets across 18 provinces, while branches in Hong Kong, Macao, and overseas would continue to operate under the original name People’s Cafe.

Reaction among internet users was mixed. On Weibo, one commenter wrote, “It’s just a café, but it touched a very sensitive word.” Another asked whether using politically charged terms in brand names might violate regulations.

The incident unfolds amid an increasingly competitive coffee market in China, where domestic players like Luckin Coffee and Cotti Coffee are expanding rapidly, challenging foreign giants such as Starbucks. As the market grows, brands are experimenting with identity and storytelling to attract younger consumers. The People’s Cafe case has now become a cautionary example of how creativity in branding can collide with cultural and political sensitivities in China’s fast-evolving coffee scene.

“Marketing can be innovative,” wrote People’s Daily, “but it must not overstep the bottom line.”

Filli Café from Dubai Opens Its First U.S. Branch, Bringing Saffron Chai to Long Island

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A touch of Dubai has reached New York as Filli Café, the UAE-born tea brand, opened its first U.S. branch in Hicksville, Long Island, offering tea lovers a warm and aromatic experience that blends tradition with modern flair.

From the moment guests step inside, they’re greeted by the distinctive aroma of Zafran (saffron) chai, the signature drink that defines the Filli brand. The idea for the new location came from franchise owner Sagar Khanna, who discovered Filli Café during a business trip to Dubai. Moved by the scent and flavor of its tea, he decided to bring the concept home. “We’re a chai shop, not a coffee shop,” Khanna said. “There’s nothing like this in Long Island.”

The café officially opened on October 4 at the newly developed Soni Center, attracting large crowds on its first day, with lines stretching outside and wait times exceeding an hour. Weeks later, the place remains packed every weekend as customers return for another taste of the fragrant saffron tea that has made Filli a global name.

The menu adds to the charm, combining Middle Eastern and South Asian influences with a creative twist — from Pakistani-style flatbreads and a reimagined smashburger, to multi-layered club sandwiches that customers say are unlike anything else in New York. Among the favorites is a spicy pasta dish called Foodles, which Khanna personally recommends.

Founded over two decades ago in Dubai by Rafih Filli, the brand has grown from a small neighborhood café into a global chain with more than 110 branches across the Middle East, the United Kingdom, Canada, and now the United States. Khanna describes the aroma of the saffron tea as “a beautiful addiction” that keeps people coming back for more.

Filli Café Hicksville Opening Hours:

Monday–Thursday: 4:00 p.m. – 12:00 a.m.

Friday–Saturday: 2:00 p.m. – 1:00 a.m.

Sunday: 2:00 p.m. – 12:00 a.m.

Neil Golez Crowned Champion of the UAE AeroPress Championship 2025

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Dubai – Qahwa World

Neil Golez from Form Roastery in Al Ain has been crowned the Champion of the UAE AeroPress Championship 2025, following three days of intense competition among 250 of the UAE’s most skilled baristas.
Shang Delota from Llama Café claimed second place, while Romario Junior from Modern Coffee by WatchHouse took third.

The championship concluded at Almas Tower, Dubai Multi Commodities Centre (DMCC), where Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, crowned the winners in the presence of Garfield Kerr, President of the Specialty Coffee Association and CEO of Mokha 1450, and Khalid Al Mulla, President of the Specialty Coffee Association UAE Chapter and Founder of the Coffee Museum in Dubai.

In his first statement after being crowned champion, Neil Golez told Qahwa World:
“This is actually my third season competing. I already have a gold, a silver, and now this gold again. Honestly, I just wanted to win bronze to complete the set — I didn’t expect to take home the gold!

The coffee itself was quite tricky, especially the beans we were given for the finals. I’m really thankful to my colleagues who helped me perfect my recipes; without them, I couldn’t have achieved the water composition I used.

As for my recipe, I kept it simple — focusing on balancing minerals to reduce acidity and enhance the coffee’s body and sweetness. I’m really happy with the result.”

Neil Golez will represent the United Arab Emirates at the World AeroPress Championship 2025, taking place on December 5–6 in Seoul, South Korea.

This year’s event was held under the theme “Celebrating Coffee Culture”, honoring the UAE’s deep-rooted coffee heritage — from the traditional Arabic coffee prepared in the dallah to the rise of specialty coffee and modern brewing methods such as the AeroPress. The event showcased how these traditions come together to form one of the most vibrant and innovative coffee cultures in the world.

The UAE AeroPress Championship is more than just a competition — it’s a celebration of community, craftsmanship, and culture. This open and inclusive event welcomes everyone: professional baristas, hobbyists, café owners, coffee brands, and casual visitors. Guests enjoyed a lively atmosphere filled with activities, specialty coffee tasting, AeroPress giveaways, and interactive community programs — the perfect setting to discover the latest coffee trends, connect with local roasters, and witness coffee excellence at its finest.

The World AeroPress Championship is one of the most accessible and widely celebrated coffee competitions, with over 175 events across 60+ countries and more than 5,000 participants annually. Its simple, fast-paced, and enjoyable format creates a relaxed environment that allows creativity and skill to shine. All competitors use the same AeroPress device and coffee provided by the official sponsor, ensuring a fair contest that truly tests brewing skill and innovation.

Researchers Warn of Hidden Microplastic Threat in Coffee Pods

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Dubai – Qahwa World

As awareness of microplastic pollution continues to rise, new research is drawing attention to an unexpected source—coffee pods. Despite efforts to reduce plastic waste through reusable cups and eco-friendly alternatives, experts warn that the daily coffee ritual may be exposing millions to microscopic contaminants.

A Hidden Risk in Convenience

Coffee pod machines, used by roughly one-third of American coffee drinkers, offer undeniable convenience—just insert a pod, press a button, and brew. But researchers say that convenience comes with a cost.

A recent TIME Magazine report posed a critical question: What happens to the plastic in single-serve coffee pods? The concern lies in microplastics, particles less than five millimeters in size that are shed as plastic breaks down or when it is exposed to heat.

Evidence from Hot Beverages

In a study published in Science of the Total Environment, British environmental chemist Professor Mohamed Abdallah and his team found that every hot beverage sample tested contained microplastics, with higher levels in hot drinks compared to cold ones. While coffee pods weren’t specifically tested, the findings suggest that heat exposure during brewing may accelerate plastic particle release.

“Our understanding of the toxicity of microplastics remains in its infancy,” Abdallah said, noting that these particles have only been studied since 2004.

Inside the Human Body

Microplastics have been found nearly everywhere — from the deepest ocean trenches to human blood, lungs, and even the brain. Their small size allows them to travel through the environment and the human body unnoticed.

Environmental engineer Justin Boucher from the Food Packaging Forum added: “We already have evidence that many plastics and related microplastics contain hazardous chemicals that can cause harm.”

According to TIME, even the water in coffee machines can contain microplastics — and the brewed coffee may have nearly two-thirds more contaminants than the water used to make it.

What Can Be Done

Despite growing evidence, no specific government regulations currently address microplastic exposure. Researcher Tracey Woodruff from the University of California told TIME that meaningful change depends on both policymakers and industry leaders.

Still, experts advise individuals to reduce plastic use where possible, opt for metal or glass alternatives, and avoid single-use plastics when practical. “Don’t aim for perfection,” Woodruff said. “Every small step matters, and the bigger shift will come from collective action.”

How AI and Cloud Are Powering Malaysia’s Café Revolution

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Dubai – Qahwa World

As Malaysia’s café culture thrives, technology is reshaping how iconic brands operate. Among the pioneers of this shift is Secret Recipe, one of the country’s largest and most loved café chains. With hundreds of outlets across Malaysia, the brand has embarked on a data-driven journey to transform how it understands performance, customers, and growth.

From Manual Reporting to Instant Insight

For years, compiling business reports across more than 360 branches was a demanding process. Teams spent weeks collecting spreadsheets before managers could access the insights they needed — often too late to act. Decision-making depended on instinct and experience rather than real-time data, limiting how quickly the business could respond to market changes.

That changed when Secret Recipe partnered with SRKK Group, a leading Malaysian technology integrator and long-time Microsoft Cloud partner. Together, they introduced advanced analytics and automation tools that gave the café chain full visibility into its operations.

Data That Moves at the Speed of Coffee

Using Power BI, the company now pulls outlet performance data in seconds. Managers can view sales by product, monitor foot traffic, track campaign effectiveness, and even identify customer habits — such as popular dessert-and-drink pairings — that guide promotions and menu updates.

Dashboards are customized for each department:

Marketing teams measure campaign conversions and loyalty growth.

Operations track efficiency and product movement.

Customer service monitors satisfaction trends and feedback.

This real-time clarity has streamlined communication and reduced decision-making delays. Teams now align around the same data instead of debating opinions.

One small insight even led to a big win: identifying slower cake sales mid-week inspired a Thursday-only promotion that boosted both sales and new member registrations.

The Human Side of Data

More than a technological upgrade, this change has altered how employees collaborate. Instead of relying on personal judgment, teams now rely on shared data to guide actions. The result is a stronger culture of accountability and teamwork — with everyone united by measurable goals and transparent performance indicators.

Next on the Menu: Generative AI

Building on its analytics success, Secret Recipe is exploring Generative AI and Microsoft Fabric to connect all business data — from sales to customer engagement — into one intelligent platform. The vision is to move beyond static dashboards toward conversational analytics, where staff could simply ask:

“Show me last month’s beverage trends and suggest a new combo.”

This next phase will allow AI to interpret data, recommend actions, and even learn from past campaigns. By embracing this innovation, Secret Recipe aims not just to improve efficiency but to redefine what digital leadership looks like in Southeast Asia’s fast-growing F&B sector.

Leading the Future of Café Innovation

Secret Recipe’s digital evolution signals a broader transformation across Malaysia’s hospitality industry — where cloud computing, AI, and automation are becoming the new ingredients of success. With partners like SRKK Group and Microsoft Malaysia, the brand continues to bake technology into its operations, creating a smarter, faster, and more connected future for café culture.