Paris Hilton Shares Her Morning Coffee Routine That She Says Is ‘Anything but Boring’

Dubai – Q ahwa World

Paris Hilton is stepping into the coffee world with a fresh collaboration that introduces a limited series of flavored creamers and cold foam scheduled for release in January 2026. The new lineup is crafted to bring a richer, more playful touch to daily coffee moments, reflecting Hilton’s well-known love for bold aesthetics and distinctive taste.

The collection includes two creamers and a cold foam, each offering a different experience. One delivers a lively fruity profile, another mixes sweetness with a hint of heat inspired by Hilton’s famous persona, and a third brings a fluffy, candy-like finish in a vibrant shade that mirrors her signature style.

Hilton says her morning coffee is one of her favorite quiet rituals. She prepares it in a pink French press of her own design, adding her new creamers or cold foam to create a drink that matches her upbeat personality. She prefers her coffee to feel fun and expressive—never plain or predictable.

Alongside this partnership, Hilton has been opening a window into her personal and artistic life. A teaser for her upcoming documentary, Infinite Icon: A Visual Memoir, shows her preparing for her first full-length concert and looking back at the key moments that shaped her rise to global recognition.

The new coffee collection will arrive at major retailers across the country in early 2026 for a limited time.

Sucafina Releases Key Update on Vietnam’s 2025/26 Coffee Harvest

Vietnam Harvest Update 2025/26: Delayed Start, Strong Outlook

Dubai – Qahwa World

With global markets closely monitoring Vietnam, recent heavy rains from Storm 15 have attracted significant attention among those keen to understand the weather’s impact on supply. We caught up with Khoi Nguyen, Trading Manager at Sucafina Vietnam, for an update. Khoi tells us that despite rain-driven delays and labor tightness, the outlook remains positive, with production increases expected and quality indicators trending upward.

  • Production on the rise: Vietnam’s combined Robusta & Arabica 2025/26 Coffee crop is forecast at 31.2 million bags, up 12% year on year.
  • Heavy rains delaying progress: Excessive rainfall has slowed harvesting (14% of Robusta completed vs. ~25% historical average), compounded by labor shortages.
  • Strong quality prospects: Favorable cherry development and solid farm investment support expectations for improved overall quality.

Harvest Status: Delayed but Resilient

Despite the weather challenges making headlines, Vietnam’s coffee harvest is showing remarkable resilience. Khoi and the team project a total production of 31.2 million bags a 12% increase over last year. This includes 29.9 million bags of Robusta (up 11.5%) and 1.3 million bags of Arabica (up 19%). These numbers exceed our earlier forecasts (+6%) and sit well above the five-year average. Early-season agronomic conditions were favorable, and ongoing investment in farming helped set a strong foundation.

Recent weeks of intense rainfall have slowed harvesting across key Robusta regions. As of 25 November, only 14% of the crop had been harvested, compared with 17% at the same time last season. Labor availability is also lower this year, adding pressure to farm operations. However, sustained high coffee prices over two consecutive years provide farmers resources and incentives to manage these difficulties. If weather stabilizes, quality is expected to improve over last year.

2025/26 Harvest Timing

Robusta harvest is expected to peak in mid-December, with farmers busy harvesting, drying, and husking across Vietnam’s major producing areas.

Arabica harvest has reached its peak in the North (accounting for around 70% of the total Arabica crop). Central Arabica regions will peak early-December.

Both Robusta and Arabica harvests should be expected to complete in late January.

Regulatory & Supplier Landscape

Two key regulatory themes affect the supply chain: a 5% VAT on green coffee was introduced in July 2025, and the evolving European Union Deforestation Regulation (EUDR). Neither has an immediate impact at the farm level.

A 5% VAT on green coffee trading has been in place since July 2025 (previously only applied to roasted). The VAT has no impact on farmers’ harvesting behavior, but it may influence how exporters manage their supplier base. While it will not impact overall pricing (as VAT is refunded at export), it adds complexity to reporting administration and reduces cash flow somewhat.

Though EUDR details and enforcement timelines remain unclear, Vietnam’s supply chain is proactive. Supplier collaboration on geodata analysis and completion of macro risk assessment data collection position shipments well for 2025 due-diligence requirements.

IMPACT Supply Chains & Sustainability

Our IMPACT verified supply chains in Gia Lai and Lâm Đng are each progressing through audit cycles. IMPACT-verified coffees will be available starting December 2025.

In Arabica regions, we have successfully registered and audited over 1,500 new farmers in Son La and Lâm Đng for Rainforest Alliance (RA), 4C, and C.A.F.E. Practices certifications. These farmers have also completed training on RA and other agricultural standards. Other sustainability initiatives, including composting, tree planting, GAP training, and soil sampling, continue per earlier updates.

Outlook

While heavy rains understandably raise concerns, the broader view is optimistic. Vietnam is positioned to deliver a larger coffee crop with strong quality potential, grounded in sustained farmer investment and solid production forecasts. Weather stability in December and January remains critical. If conditions normalize, the 2025/26 season could mark one of Vietnam’s strongest performances in recent years.

Farmers’ gains from two years of high prices bolster reinvestment but also elevate their pricing expectations. For roasters and traders, this underscores the importance of early engagement on volumes and quality to secure desired lots.

Despite the media spotlight on weather-related challenges, the reality is nuanced: delays and risks require careful monitoring, but strong production volumes, sound quality fundamentals, and a mature, sustainability-focused supply chain provide confidence. If you are interested in learning more about our Vietnam supply chain or booking coffee from Vietnam, reach out to your trader!

UK Coffee Leader Summit Returns March 2026: Early Registration Now Open

Dubai – Qahwa World

Early registration has opened for one of the most prominent gatherings in the British coffee and hospitality scene, scheduled to take place on 26 March 2026 at The Langham in London.

The event returns at a time when the UK market is undergoing one of its most significant shifts in ten years, with operators facing rising costs, tougher competition, and increasing expectations for quality. The summit is organised by World Coffee Portal in collaboration with Coffee Ventures Europe and will bring together key industry players for a full day dedicated to strategic discussions and business development.

The gathering will unite 60 major buyers from café groups, retail chains, quick-service brands, contract catering companies, and hotel groups with an equal number of selected suppliers and emerging brands. Its format focuses on actionable market insights and structured one-to-one meetings aimed at building partnerships that normally require months of negotiation.

The day will open with an exclusive presentation by Jeffrey Young, Founder and CEO of World Coffee Portal, offering a preview of new market data for Project Café UK 2026. Participants will then explore the most pressing themes shaping the sector, including future directions for branded coffee chains, the rise of automation, beverage innovation, shifts between home and workplace consumption, and broader expectations for the UK hospitality landscape.

Throughout the event, attendees will take part in a series of pre-arranged meetings tailored to their business priorities for 2026, replacing the typical trade-show format with a more focused and productive environment. According to the organisers, the aim is not to maximise numbers but to ensure that each conversation has strategic value.

Major chains, foodservice operators, and retailers have already confirmed their participation, alongside well-known equipment and service providers and new brands representing the evolving “fifth wave” of coffee. Organisers highlight that attendees will gain early access to insights and partnerships that could influence their strategic direction for the year ahead.

Priority applications are open until 19 December 2025, with limited places available for both buyers and suppliers.

Saudi Arabia Announces First-Ever Detection of Coffee Rust Epidemic in Jazan

Riyadh Qahwa World

The National Center for the Prevention of Plant Pests and Animal Diseases and their Control (WEQAA) has announced the detection of the “Coffee Rust” pest in the Jazan region. The Center confirmed that this disease is being recorded for the first time inside the Kingdom after its discovery in the southeastern governorates, posing a new challenge to local agricultural production.

Coffee rust is considered a recent disease in the Kingdom, having appeared in the Jazan region. It is also an invasive disease present in neighboring and African countries, and it primarily targets coffee trees as its sole host.

Conditions for Spread and Symptom Identification

The Center clarified that the fungus causing the disease finds an ideal environment for growth in weather conditions that combine moderate temperatures and high relative humidity. This aligns with the climate of some agricultural sites in the region currently, necessitating the raising of field preparedness levels.

WEQAA identified initial signs that enable farmers to detect the infection early. These begin with the appearance of small, pale yellow spots on the upper surfaces of the leaves, which are quickly followed by dusty, orange pustules on the lower side. Experts warned that the escalation of the condition without intervention leads to the drying of the spot centers and their conversion into tissue necrosis, which generally weakens the tree and critically damages its economic productivity.

Transmission Routes and Preventive Measures

In a related context, the Center pointed out that the infection of this epidemic is transmitted through multiple routes, including: wind-borne spores, migrating insects, and the planting of infected seedlings from nurseries. Furthermore, dense cultivation and contact between infected and healthy coffee trees play a major role in accelerating the pace of spread.

WEQAA stressed that the first line of defense lies in considering sound and reliable agricultural practices as the lifeline for the crop. It directed urgent calls to farmers to adhere to the following:

Acquisition of Seedlings: Do not purchase seedlings except from reliable and trusted nurseries to ensure they are free of infection.

Pruning and Cleaning: The necessity of good pruning of trees to reduce shade and excessive humidity, along with the importance of cleaning fields of weeds that may serve as a bridge for the pest.

The Center concluded its directives by stressing the need to resort to chemical control programs only when absolutely necessary, provided it is under specialized technical supervision to ensure control over the pest and protect the future of Saudi coffee.

A Significant Drop in Coffee Prices as Global Supply Pressures Ease

Dubai Qahwa World

Coffee futures recorded a broad decline on Tuesday, with both arabica and robusta ending the session lower as expectations for stronger global supply grew. The market reacted notably to the European Parliament’s decision to postpone enforcement of its deforestation regulation for one year, a move that keeps coffee shipments flowing from major producing regions in Africa, Indonesia and South America. This delay helped ease concerns about restricted supplies and contributed to the price drop.

Additional downward pressure came from Vietnam, where industry officials indicated that the new robusta harvest is progressing smoothly and exports are set to rise. Early-season dry weather has allowed farmers to speed up harvesting, adding to expectations of increased availability from the world’s largest robusta producer.

In Brazil, rainfall in Minas Gerais remained well below historical averages, a factor that continues to influence sentiment around arabica crops. At the same time, exchange-certified stocks monitored by ICE continue to decline. The reduction is partly attributed to lower U.S. imports of Brazilian coffee following recently imposed tariffs, which have led to a significant drawdown in warehouse inventories.

However, the market also weighed future supply expectations. A recent outlook suggested that Brazil could see a substantial increase in production for the 2026/27 season, particularly in arabica. Vietnam’s export performance has already strengthened this year, and early projections for the upcoming season indicate another increase if favorable weather persists.

Global export figures from the International Coffee Organization showed a slight fall in shipments for the current marketing year, providing some support to prices. Earlier in the season, Brazil’s crop agency also revised downward its estimates for arabica and total coffee output in 2025.

Long-term projections from the U.S. Department of Agriculture point to record global coffee production in 2025/26, driven primarily by robusta, while arabica may see a small decline. The agency also expects global ending stocks to grow compared with the previous year.

Portland Coffee Community Awaits Relief Despite Tariff Reversal

Dubai – Qahwa World

Following the repeal of coffee tariffs imposed by the former U.S. administration, the specialty coffee scene in Portland, Oregon, has seen little immediate recovery, as high operational costs continue to pressure independent cafés and roasters.

Portland, often cited as a cornerstone of America’s coffee culture, is grappling with a steep rise in coffee prices, compounding financial strain on small businesses. Even with the official removal of the 10% reciprocal tariffinitially imposed in Aprilthe lag time in the global supply chain means high costs will persist for months.

Laila Ghambari, who owns Guilder Coffee Company, highlighted the immediate pressure, noting that specialty coffee bags on their shelves retail for as much as $28.50. “That is a significant price point for a bag of coffee,” she stated, explaining that although the duty has been revoked, all inventory already imported into the U.S. remains subject to the prior tariff structure. For her business, this small duty added approximately fifty cents to the cost of each bag.

This tariff burden arrived amid an already turbulent market. Global coffee prices were already climbing due to intense demand for high-quality beans and severe weather events, such as crop-damaging frost in key growing regions. The U.S. retail price for 100% ground roast coffee reached a historic peak of $9.14 per pound in September, according to figures released by the Federal Reserve Bank of St. Louisa stark contrast to the pre-pandemic average of just over $4.00 per pound in late 2019.

Christopher Hendon, a chemistry professor at the University of Oregon and a respected coffee industry analyst, suggested that the tariffs disproportionately affect small operators. While the slight cost increase may not deter the average consumer, he cautions that the tariffs threaten the viability of local establishments. “The consumer probably isn’t feeling a huge difference right now,” Hendon commented. “But they will certainly notice if their neighborhood café is forced to close its doors.”

For local roasters, the financial impact has been severe. Charlie Wicker, who runs Trail Head Coffee, described the toll the tariffs took on his roasting operation. He was forced to downsize his staff, reducing his workforce to just himself and one part-time employee. “The fact that we are still operating is solely a result of having some accumulated savings to keep the lights on,” Wicker shared.

The coffee supply chain, which often requires roasters and cafés to place orders many months in advance, means that economic recovery will be slow to materialize. Ghambari estimates that Guilder Coffee will not see its first shipment of genuinely tariff-free coffees arrive at their warehouse until February.

For business owners like Wicker, the eventual arrival of these lower-cost imports is crucial. The reversal of the duties represents a much-needed lifeline that will allow small businesses to reinvest and stabilize their operations in the coming year.

Nestlé Considers Selling Blue Bottle Coffee Stake

Dubai – Qahwa World

Sources indicate that the Swiss food and beverage conglomerate, Nestlé, is exploring the sale of its interest in Blue Bottle Coffee. The company is reportedly working with investment bank Morgan Stanley to manage the potential transaction.

Background on the Investment

2017 Acquisition: Nestlé secured a majority 68% share in Blue Bottle Coffee in 2017 for an estimated $425 million. At the time, this deal valued the specialized US coffee group at $700 million.

Initial Strategy: Announcing the acquisition, Nestlé positioned Blue Bottle as a gateway into the fast-growing, ‘super-premium’ US coffee shop segment, intended to complement their existing portfolio of brands like Nescafé and Nespresso.

Current Operations: California-based Blue Bottle, founded by James Freeman in 2002, currently runs over 100 high-end cafés in markets including the US, Japan, South Korea, China, Hong Kong, and Singapore. The company continued to operate as a stand-alone entity after the majority acquisition.

Rationale for Potential Divestment

The reported move to divest Blue Bottle comes amidst several strategic shifts at Nestlé:

Efficiency Drive: The potential divestiture aligns with a broader efficiency drive by new CEO Philipp Navratil to streamline the company’s portfolio and deliver $3.8 billion (CHF 3$ billion) in savings by 2028, amidst slowing sales and rising cost pressures. The focus is reportedly shifting toward more scalable, global brands rather than niche physical retail operations.

Potential Discount: Three sources cited by Reuters suggest that the boutique coffee operator might be sold at a lower valuation than its 2017 purchase price, indicating the investment has not generated sufficient gains.

Operational Challenges: While Blue Bottle has nearly doubled its store count since the acquisition, the move to sell highlights the complexities of operating a high-cost, high-service café business that prioritizes the specialized experience (like hand-drip extraction) over the high-volume efficiency that large corporations typically seek.

Strategic Options and Future Focus

Partial Sale: One source mentioned Nestlé might pursue a partial sale, specifically offloading the physical café business while retaining Blue Bottle’s intellectual property (IP).

Leveraging the Brand: This strategy would allow the company to continue selling packaged Blue Bottle-branded productssuch as wholebean coffee, ground coffee, and ready-to-drink (RTD) linesmirroring the model of its lucrative Global Coffee Alliance with Starbucks. The $$7.1$ billion Starbucks deal, finalized a year after the Blue Bottle acquisition, grants Nestlé exclusive rights to market and distribute Starbucks-branded retail packaged coffee products outside of Starbucks’ own stores.

The re-evaluation of its coffee investments by Nestlé is part of a wider industry trend. Other major conglomerates, such as Coca-Cola (which is also reportedly reviewing its Costa Coffee chain) and JAB Holding Company (reducing its stake in JDE Peet’s), have also been adjusting their large-scale coffee strategies to focus on packaged products and core businesses.

Ethiopia Hosts First Cup Tasters Challenge, Marking a New Chapter for Its Coffee Community

Addis Ababa – world×Buna Kura

Galani Coffee made history on December 1 by hosting Ethiopia’s first Cup Tasters Challenge, an event organized in partnership with the Iran Coffee Society and celebrated as a defining milestone for the country’s fast-growing specialty coffee scene.

The competition brought two global champions to Addis Ababa:
• Young Baek, World Cup Tasters Champion
• Taufan Mokoginta, World Roasting Champion

Their presence transformed the event into an intensive learning platform, where Ethiopia’s rising sensory talents received coaching, cupped side-by-side with champions, and gained exposure to world-class tasting standards.

Beyond the excitement of competition, the day symbolized something far greater — a meaningful connection between Ethiopia’s legacy as the birthplace of coffee and the expanding global culture of specialty coffee. The challenge underscored Ethiopia’s growing ambition to elevate its sensory professionals and strengthen its role at the forefront of the international coffee industry.

World Champion Alireza Rozeghzadeh Offers Specialized Coffee Roasting Course at South Roastery

Sharjah – Qahwa World

South Roastery in Sharjah announced the hosting of the World Champion, Alireza Rozeghzadeh, the 2024 Turkey Coffee Roasting Champion and winner of the 8th position globally in the World Coffee Roasting Championship. Furthermore, he was among the top eight competitors globally in the 2025 World Brewers Cup (Pour-Over Coffee Preparation).

This hosting is part of the “Foundation Coffee Roasting Course – Specialty Coffee Association (SCA)”, a course directed at beginners and those wishing to understand the initial principles of the roasting world.

The course provides a comprehensive explanation of the stages of roasting, the changes in color and aroma, how to control heat and time, in addition to safety essentials and the method of using roasting equipment.

The course aims to build a strong knowledge base that helps the trainee understand the relationship between roasting and flavors, and prepares them to confidently transition to advanced levels.

South Roastery was established in Sharjah, UAE, in 2022 under Emirati and Saudi management. The roastery works to innovate and redefine the coffee experience through a blend of high craftsmanship and intense passion.

The roastery’s motto is “Smile, Roasted in Sharjah”, which is not just a phrase, but a reflection of the unique spirit it embodies, through which it aims to enrich the lives of everyone who shares this unique experience.

Brazil’s Expocacer Launches First Blockchain-Powered Coffee Auction

Dubai – Qahwa World

The major Brazilian coffee cooperative Expocacer is taking a significant digital step by preparing to host its inaugural online auction on the new Coffee Chain trading platform. This event will offer roasters and importers worldwide access to highly traceable specialty coffee lots.

Auction Details and Focus
Scheduled for December 11-12, the online-only auction, branded “Essências by Expocacer,” will feature select lots from the cooperative’s Essências program. This initiative is designed to assist small and medium-sized members in developing and marketing higher-value specialty coffee.

The auction is open for registration to any entity or individual within the global القهوة industry, targeting roasters and importers internationally.

While official lot details and opening bids are pending release, promotional materials for Coffee Chain indicate a strong emphasis on high-scoring microlots sourced from the Cerrado Mineiro region. These lots are expected to come with extensive farm-level documentation and complete traceability.

The Coffee Chain Platform
This auction marks a key milestone in the deployment of Coffee Chain, a digital trading solution co-developed by Expocacer and the Brazilian technology firm AIDDA, which specializes in providing blockchain-based solutions for the agricultural sector.

The cooperative describes the custom-built system as a comprehensive tracker for production, inventory, and sales data, with every transaction and event securely logged on the blockchain. The platform also integrates certifications, verifies designation of origin, and provides tools to streamline contract negotiation and management for its users.

Initially unveiled at the 2025 Specialty Coffee Expo in Houston, the platform was presented as a transparent, direct e-commerce channel for trade. Expocacer currently backs the platform with logistics hubs established in the United States and the UK, enabling service to over 40 export markets globally.

Sandra Moraes, Expocacer’s Specialty Coffee Manager, emphasized the platform’s strategic importance, noting, “The significance and high competitiveness of the U.S. market motivated us to further advance the development of the Coffee Chain platform.” She added that the platform has demonstrated “consistent growth in its user base and sales volume, establishing itself as a valuable client solution.”

The cooperative is capitalizing on a successful year, having reported in November that it anticipates closing 2025 with approximately $545 million in revenue, a surge of about 58% compared to 2024. Foreign sales now account for more than half of its total revenue.

COT 2 Returns with Leading Coffee Professionals

Kerchanshe Leads a Deep Dive into Ethiopia’s Coffee Cradle

Addis Ababa – Qahwa World

The Coffee Origins Trip (COT), the high-impact expedition that redefined origin transparency, is set to return for its second edition from December 7–12.

Hosted by the Kerchanshe Group —Ethiopia’s largest coffee exporter and a revolutionary force in value chain modernization—this year’s journey is positioned as a critical field study into the future resilience of Arabica coffee.

The six-day immersion is specifically designed for international buyers, roasters, and researchers tasked with navigating the global specialty sector’s most pressing challenges: climate volatility, increasing traceability demands, and sustaining genetic diversity. The expedition will move across the famed highlands of Arsi, Bale, West Arsi, Sidama, Guji, and Gedeo —terroirs that are the literal birthplace of the Coffea arabica species.

The Research Mission: From Forest Genetics to Global Cup

Unlike typical origin trips, the COT agenda is built around an intensive research and development framework. The first days will focus on ecological vulnerability and resilience, with participants engaging with forest experts in the Arsi and Bale highlands—areas essential to understanding Arabica’s ancestral ecology and the genetic resources needed to combat climate change.

Israel Degefa, Kerchanshe Group CEO and the mastermind behind the trip commented: “The goal is to connect the sensory experience in the cup directly to the environmental reality on the ground. This is about moving beyond transaction; it’s about co-investing in the stability of our most precious commodity.”

The itinerary then pivots to innovation, with on-site access to best-practice operations, offered by the host, including the modern processing standards at Worka and Debeka farms. A dedicated cupping session at a state-of-the-art coffee lab in Bule Hora will feature unreleased micro-lots and experimental processing profiles, giving buyers an early glimpse into Ethiopia’s evolving flavor portfolio ahead of the 2025 shipping cycle.

Traceability, Transparency, and Cultural Value

A major focus of COT is demonstrating the feasibility of end-to-end traceability in Ethiopia’s complex smallholder system. Walkthroughs of the Tore Washing Stations will showcase the latest advancements in drying systems and export preparation protocols, addressing the critical industry need for verifiable, farm-level transparency.

Crucially, the cultural component—highlighted by the traditional Buna Qalaa ceremony—is integrated to emphasize that cultural heritage is a non-negotiable value add for Ethiopia’s coffee. By weaving in community dialogue and storytelling, the host organization underscores that sustainability must encompass the social and historical narrative of the land and its people.

COT’s final session in Addis Ababa on December 12 is expected to transition into a closed-door discussion on potential collaborations, setting the tone for how international partners and the host organization, which supports millions of farmer livelihoods, can co-design a more resilient and rewarding specialty coffee supply chain.

Swedes’ Passion for Coffee Tops the List of Amazon Deforestation Drivers

Dubai – Qahwa World

A new study shows that everyday purchasing habits in Europe directly influence the state of Brazil’s tropical forests, and in Sweden, coffee stands out as the main contributor. The country’s strong appetite for coffee has a larger impact on Amazon deforestation than its consumption of beef or soy.

Researchers from Chalmers University of Technology, the Stockholm Environment Institute and WWF produced an extensive analysis combining satellite imagery, agricultural output data and global consumption models. Their assessment provides one of the most detailed views to date of how consumer choices affect forest loss in the Amazon.

On the global level, cattle farming remains the primary force driving the destruction of Amazon forests, with pastures still expanding by around 1.4 million hectares every year. Degraded pastures are often converted into cropland instead of being restored. Soy production follows as another major cause, with 8.6 million hectares of forest lost between 2018 and 2022 due to beef and soy cultivation. Other crops competing for tropical forest land include rice, sorghum, palm oil, cocoa and coffee.

When researchers examined Sweden specifically, they found that coffee consumption had a greater impact on Amazon deforestation than the country’s consumption of beef or soy. In 2022 alone, Swedish coffee demand was linked to the loss of around 331 hectares of forest — the equivalent of 463 football fields. One of the authors explained that global discussions often highlight soy and livestock production, leaving the role of coffee less recognized.

Sweden ranks among the highest coffee-consuming nations in Europe, with an average of 12.3 kilograms per person per year. Several countries — including Lithuania, Estonia and Luxembourg — consume even more.

The study also found that the environmental impact varies significantly depending on the origin of the coffee beans. The European Union’s Deforestation Regulation (EUDR), intended to restrict products tied to forest destruction, was scheduled to take effect on 30 December 2025. However, the European Parliament decided to postpone its implementation by one year. A German MEP stressed that Europe’s demand for coffee, cocoa, beef and similar goods results in roughly 100 trees being cut or burned every minute and called for the regulation to be applied as soon as possible.