Tag: Nuova Simonelli

Nuova Simonelli Technicians Competition: The Strength of a Community Driving Service Excellence

Posted on by Qahwa World

Source: Press Release – Nuova Simonelli |
Author: Qahwa World |
Date: June 19, 2026

Nuova Simonelli Technicians Competition: The Strength of a Community Driving Service Excellence

Key Takeaways:

  • The Nuova Simonelli Technicians Competition is the only global event exclusively dedicated to coffee technicians, bringing together top professionals to share expertise and knowledge.
  • Gold medal winner in London: Alex Sacco (Modern Standard Service). Dubai edition winner: Mohamed Yahya (BOON Coffee).
  • The competition reflects Nuova Simonelli’s philosophy of building meaningful connections among professionals while fostering continuous and collaborative learning.
  • The competition returns to Paris on September 12–13, 2026, for the fifth consecutive year to crown the Best Technician in France.
  • Nuova Simonelli collaborates with partners such as Cafetto, REPA, Jaguar Espresso Systems, BWT, and SCA UAE to create an integrated ecosystem supporting excellence.
  • The competition is not just an event but a future-focused project to elevate the technician’s role as increasingly central and valued across the coffee industry.

In the world of professional coffee, excellence is measured not only by the quality of extraction but also—and above all—by the expertise of the people working behind the scenes every day: technicians. With this vision in mind, the Nuova Simonelli Technicians Competition was created and continues to grow as an event that goes far beyond a simple contest, becoming a true opportunity for connection, training, and knowledge sharing for the entire service community.

The recent editions in London and Dubai confirmed how central this project has become within Nuova Simonelli’s vision: recognizing and celebrating technicians as the driving force of the coffee ecosystem.

One Global Community, One Shared Goal

The Nuova Simonelli Technicians Competition has established itself internationally as the only event dedicated exclusively to coffee technicians, attracting highly skilled professionals united by the same passion: continuously improving their expertise and helping raise industry standards. The gold medal at the London competition was awarded to Alex Sacco (Modern Standard Service), while the second edition of the Nuova Simonelli Technicians Competition Dubai was won by Mohamed Yahya (BOON Coffee).

More than a competition, what truly distinguished both editions was the strong community-oriented spirit. The eight technicians and engineers, selected through a preliminary test and coming from diverse professional backgrounds, shared experiences, practical advice, and best practices, transforming every challenge into an opportunity for mutual growth. This approach perfectly reflects Nuova Simonelli’s philosophy: building meaningful connections among professionals while fostering continuous and collaborative learning.

Return to Paris: The Fifth Edition at the Paris Coffee Show

The Nuova Simonelli Technicians Competition returns to Paris during the Paris Coffee Show on September 12–13, 2026. Eight technicians will compete for the fifth consecutive year for the title of Best Technician in France. This reaffirms Nuova Simonelli’s ongoing commitment to supporting the service community and recognizing the vital role of technicians in the coffee industry.

Edition Winner Company
London Alex Sacco Modern Standard Service
Dubai Mohamed Yahya BOON Coffee
Paris (September 2026) TBD –

Nuova Simonelli’s Commitment to the Service Community

The Nuova Simonelli Technicians Competition is just one of the many initiatives through which Nuova Simonelli invests in the service sector. The brand has always recognized the strategic role technicians play, not only in machine maintenance but also in shaping the final customer experience. For this reason, Nuova Simonelli is committed to supporting the sharing of technical know-how while also promoting and rewarding emerging talent.

An Ecosystem Built Together

The success of the Nuova Simonelli Technicians Competition is also made possible through the collaboration of partners who share the same values of quality and innovation. Sponsors of the two editions included leading companies in the industry such as Cafetto (cleaning solutions), REPA and Jaguar Espresso Systems (spare parts), BWT (water treatment), and SCA UAE and Area 51, supporting coffee culture and professional development. These partnerships help create a strong ecosystem in which every element, from the machine itself to maintenance and technical support, is designed to ensure outstanding performance.

Beyond the Competition: Building the Future of Service

The Nuova Simonelli Technicians Competition is not just an event; it is a project focused on the future. A future in which the technician’s role becomes increasingly central, recognized, and valued throughout the coffee industry. Because behind every great espresso, there is always a great technician. And Nuova Simonelli is proud to stand by their side, every day.

Frequently Asked Questions About the Nuova Simonelli Technicians Competition

Q: What is the Nuova Simonelli Technicians Competition?

A: An annual international competition exclusively for coffee technicians, aimed at promoting excellence in service, knowledge sharing, and building a strong professional community around coffee equipment maintenance.

Q: Who won the recent editions?

A: Alex Sacco (Modern Standard Service) won in London, and Mohamed Yahya (BOON Coffee) won in Dubai.

Q: When and where is the next edition?

A: The next edition will take place in Paris on September 12–13, 2026, during the Paris Coffee Show.

Q: Who are the competition sponsors?

A: Sponsors include Cafetto (cleaning solutions), REPA and Jaguar Espresso Systems (spare parts), BWT (water treatment), and SCA UAE and Area 51.

Q: What is the main goal of the competition?

A: To recognize the critical role of technicians in the coffee industry, provide a platform for knowledge exchange, train emerging talent, and raise service standards across the sector.

The Nuova Simonelli Technicians Competition is more than a technical contest. It is a celebration of expertise, craftsmanship, and collaboration. In the coffee industry, every exceptional cup is the result of a team effort, and technicians are the unsung heroes who ensure consistent, flawless performance. As this initiative continues to grow, Nuova Simonelli remains committed to supporting and empowering the service community that is fundamental to the industry’s success.

Stay up-to-date with events and news from Nuova Simonelli on Instagram: @nuovasimonelliofficial

Prepared and edited by: Qahwa World – Based on a press release from Nuova Simonelli.

All rights reserved. Republication with attribution permitted.

Publication date: June 19, 2026

Nuova Simonelli Technicians Competition Returns for 2026  

Posted on by Qahwa World
Author: Qahwa World – Dubai
Source: Industry announcement
Date: May 14, 2026
Executive Summary

  • The Nuova Simonelli Technicians Competition is back after its first edition in France
  • The 2026 edition expands to new international stages in Paris, London, and the Middle East
  • The competition begins with an online technical quiz that selects 8 finalists
  • Finalists then face hands-on practical challenges on espresso machines
  • Judges evaluate speed, precision, machine knowledge, and safety practices
  • The event celebrates technicians who work behind the scenes in the coffee industry

The Nuova Simonelli Technicians Competition is returning in 2026. After its first edition in France, the event is now expanding to new international markets including Paris, London, and the Middle East.

The competition focuses on espresso machine technicians. These professionals typically work behind the scenes. Yet they play a vital role in coffee quality, equipment reliability, and cafe performance.

Origins of the competition

The competition first launched in France. Organizers created it to showcase the skills, experience, and professionalism of coffee machine technicians. These workers often remain unseen by customers. Nevertheless, they maintain the equipment that baristas rely on every day.

Nuova Simonelli, the Italian espresso machine manufacturer, organizes the event. The company aims to highlight the strategic importance of technicians in delivering quality service and reliable products.

What sets this competition apart

The Nuova Simonelli Technicians Competition stands out for its hands-on, practical approach. It tests real-world skills that technicians use daily.

The competition begins with an online technical quiz. From this stage, organizers select eight technicians who qualify for the final round.

In the final stage, participants face practical challenges on espresso machines. These include simulated malfunctions, adjustments, and real technical interventions. The tasks mirror everyday work scenarios in coffee shops and service centers.

Speed, precision, machine knowledge, and operational efficiency all go under evaluation. Technical judges assess performance based on workplace safety, organization, technical expertise, and the ability to maintain excellent coffee quality.

Expansion to new markets in 2026

In the coming weeks, the competition will launch new international stages. The confirmed locations include Paris, London, and the Middle East.

This expansion confirms the global nature of the initiative. Nuova Simonelli aims to create real opportunities for exchange, professional growth, and knowledge sharing across key international markets.

Industry context: Coffee machine technicians play a critical role across the entire supply chain. Their work ensures operational continuity, consistent quality, and customer satisfaction in cafes worldwide.

Celebrating the technicians

Through this initiative, Nuova Simonelli celebrates the crucial role technicians play. They provide baristas with reliable, high-performing, and long-lasting equipment. Their work supports operational continuity, consistent quality, and end-customer satisfaction.

The event is more than just a competition. Organizers describe it as a platform for training, networking, and showcasing technical expertise.

How to participate

Technicians ready to join the next editions of the competition can apply through dedicated registration pages. Separate application links are available for the Dubai and United Kingdom editions.

Frequently Asked Questions

What is the Nuova Simonelli Technicians Competition?
It is an international competition for espresso machine technicians. Participants demonstrate their skills in diagnosing and repairing coffee equipment under timed conditions.

Where will the competition take place in 2026?
The competition will take place in Paris, London, and the Middle East. Specific venues and dates are available through the official registration pages.

How does the competition work?
Participants first complete an online technical quiz. The top eight scorers advance to a final round of hands-on practical challenges on espresso machines.

What skills are tested?
Judges evaluate speed, precision, machine knowledge, operational efficiency, workplace safety, organization, and the ability to maintain coffee quality.

Who can participate?
The competition is open to espresso machine technicians. Interested candidates should apply through the official registration pages for their region.

Why is this competition important?
Technicians play a crucial but often invisible role in the coffee industry. They ensure equipment remains reliable and performs well, which directly affects coffee quality and customer satisfaction.

Author: Qahwa World – Dubai
Source: Industry announcement
Date: May 14, 2026

Nuova Simonelli at World of Coffee Bangkok 2026

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Bangkok – Qahwa World

From May 7 to 9, Nuova Simonelli will take part in World of Coffee Bangkok 2026, bringing innovation and energy to the heart of the Asian coffee industry. Visitors can find the brand at booth B311, where technology, experience, and great coffee come together.

Nuova Simonelli area: a future experience

Inside the brand space, visitors will enjoy a fully hands-on experience designed for baristas, roasters, and coffee chains.

The event will feature the official launch of a new evolution of the iconic coffee machine, designed to simplify daily work, improve efficiency, and support sustainability.

A high-performance professional machine will also be available for hands-on testing, created for fast-paced environments without compromising cup quality.

Smart automation technology

Intelligent automation with zero stress. Visitors will experience smart automation technology that simplifies daily operations, standardizes preparation, and ensures consistent quality even during peak hours.

An experience beyond the booth

Booth B311 will be more than an exhibition space. It will be a dynamic hub for meeting, tasting, and exchanging ideas between coffee professionals and an international audience.

Guests are invited to try the machines, explore the technology, and engage with the future of coffee innovation.

Invitation

Visit the booth, test the equipment, and discover how coffee meets smart innovation.

Dubai Technicians Competition 2026 Returns for 2nd Edition

Posted on by Qahwa World

 Register Now for a Chance to Win the Oscar II Coffee Machine

Dubai – Qahwa World

Coffee technicians from around the world are being called to prove their skills on one of the industry’s biggest stages. The Dubai Technicians Competition 2026 – 2nd Edition, officially known as the Simonelli Technicians Competition, is set to take place on June 5, 2026, at the Nuova Simonelli Experience Lab in Umm Suqeim, Dubai.

This prestigious event celebrates excellence in coffee machine maintenance and repair. Organizers are looking for the best field technicians to compete for the title of Champion Technician, along with substantial prizes including a Nuova Simonelli Oscar II coffee machine, cash awards, and exclusive rewards from event sponsors.

“This is your moment, coffee technicians,” the competition announcement reads. “Think you’ve got what it takes to be the best? Step up and claim your spot.”

How to Enter the Competition

The path to the finals begins with a pre-qualification test. Applications are open from April 23, 2026, through May 12, 2026. Only field technicians are eligible to apply; trainers and technical directors cannot participate.

The pre-selection process consists of an online questionnaire with 20 multiple-choice questions. Candidates have a maximum of 15 minutes to complete the timed test. In the event of a tie based on correct answers, rankings will be determined by completion time.

From this pool, the top eight finalists will be selected to compete live in Dubai. However, a special rule applies: no two finalists may come from the same company. If two candidates from the same company rank among the top eight, only the higher‑scoring candidate advances. The ninth‑place candidate will then take the open spot, and this process repeats if necessary.

Competition Format: Three Battles of Skill

The live event in Dubai features three rounds of one‑on‑one battles, moving from quarterfinals to semifinals and finally to the championship match. All rounds are performed in front of a live audience and evaluated by a jury of three recognized coffee industry professionals with strong technical expertise.

First Round – Speed Test (Replacing a Part)
Competitors must replace a specified component as quickly and safely as possible. Each candidate receives 25 minutes, with five additional minutes for workstation preparation. A penalty of one point is deducted for every 10 seconds over the allotted time, and exceeding the time by more than three minutes results in disqualification.

Scoring is divided into four parts: initial evaluation (personal organization and tools, 1‑10 points); technical evaluation (safety, dexterity, proper tool use, methodology, 1‑10 points); final evaluation (validation tests, cleanliness, care, 1‑10 points); and a bonus of 15 points for the earliest completion.

Semi‑Finals – Troubleshooting Test
Here, a staff member announces a machine malfunction, acting as a client. Candidates may ask a few clarifying questions before beginning repairs. The same time limits and penalty structure apply. Scoring includes technical evaluation (1‑10 points), final evaluation (1‑10 points), and an early‑completion bonus of five points.

Final Round – Quality Check Test
The championship round requires finalists to perform a standard preventive maintenance plan: changing group seals, shower screens, grinder burrs, and the water filter. In addition, each competitor must prepare four espressos for the jury using a provided coffee and prescribed recipe. The time limit is 45 minutes, plus five minutes for setup. Scoring covers technical evaluation (1‑10 points), espresso preparation quality (1‑10 points), and a five‑point early‑completion bonus.

Safety and Eligibility Requirements

Throughout all events, candidates must follow strict safety rules. This includes working with power disconnected, depressurizing boilers when necessary, and wearing appropriate protective equipment. Each technician is responsible for their own actions during the competition.

Finalists must provide their own electrical certification and sign a liability waiver. All machines, grinders, spare parts, coffee, and cups are supplied by the organizers and must be used as prescribed.

Sponsors and Jury

The competition is supported by leading industry partners: BWT (water + more), REPA (A Parts Town Unlimited Company), the Specialty Coffee Association (SCA), and Cafetto.

The jury consists of three recognized professionals from the Dubai coffee scene – technical managers and coffee or machine experts. Candidates are evaluated not only on technical knowledge and abilities but also on their general knowledge of coffee, water, and the operating environment of traditional coffee machines and grinders.

Prizes and Glory

The ultimate champion takes home the prestigious “Champion Technician” title, a Nuova Simonelli Oscar II coffee machine, cash prizes, and additional sponsor rewards. Many other surprises and gifts will be awarded to finalists and participants.

How to Register

Interested technicians can register and review the complete official rules at the event portal:
https://nuovasimonelli.com/event-form/rules-of-the-2026-dubai-technicians-competition/

Spots are limited, and competition is expected to be fierce. The event takes place on June 5, 2026, at the Nuova Simonelli Experience Lab & Branch Office, 139 Umm Suqeim Street, Dubai, UAE.

“Are you in… or watching from the sidelines?” the organizers ask. For coffee technicians ready to prove they are the best, now is the time to step up and claim the title.

Click here to read more about Dubai Technicians Competition

Nuova Simonelli Unveils a New Logo Marking a New Chapter in Its Timeless Identity

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Dubai – Qahwa World

Nuova Simonelli has officially revealed its new logo — an evolution that respects the brand’s deep heritage while embracing a modern vision for the future. The refreshed design preserves the company’s distinctive monogram that unites the initials “N” and “S,” symbolizing the harmony between innovation and tradition that has defined the Italian espresso machine manufacturer for nearly a century.

“For more than 90 years, the Nuova Simonelli logo has reflected craftsmanship, reliability, and progress,” the company stated. “Each transformation has mirrored the times, while remaining true to the essence of who we are.” The new emblem carries forward this legacy in a refined, contemporary form — one that positions the brand for its next era.

A Legacy Rooted in Design and Innovation

Founded in 1936 under the name Simonelli and renamed Nuova Simonelli in 1972, the brand has long stood for easy-to-use, technologically advanced espresso machines. Today, its products are found in cafés, restaurants, and hotels in over 125 countries. “When we acquired the trademark, we chose to keep the name Simonelli as a sign of respect for that pioneering phase,” recalled Nando Ottavi, Chairman of Simonelli Group. “Nuova Simonelli represents both continuity with our origins and a look to the future.”

The original monogram was designed in 1975 by industrial designer Carlo Viglino during the launch of the company’s first truly modern espresso machine, the ISX. “I started with the initials N and S, placing them inside a grid to build the frame and proportions,” Viglino explained. “I superimposed the two letters, softened the corners, and created a single monogram that symbolizes unity between innovation and tradition.”

The symbol, he added, can also be seen as two arrows expanding outward — a “prophetic sign” of a brand destined for global recognition. Viglino paired this with a clean, legible logotype to reflect the simplicity and precision of Nuova Simonelli machines.

Evolution Through the Decades

Since its creation, the monogram has been featured on every Nuova Simonelli espresso machine. The company made slight updates over time — introducing the red color and tagline in the 1990s, refining the design during the launch of the Aurelia series in 2003, and later returning the monogram to its original upright position with a renewed payoff.

Now, in 2025, Nuova Simonelli’s new logo represents a seamless bridge between past and future — a modern refinement of a design born from Italian ingenuity and a passion for espresso excellence. It reflects not only a visual evolution but also the brand’s enduring commitment to innovation, craftsmanship, and global leadership in the world of coffee.

Simonelli Group Showcases Innovation at Fine Food Australia 2025

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Dubai, 20 August 2025 (Qahwa World) – Simonelli Group has announced its participation at Fine Food Australia 2025, the country’s leading trade event for the foodservice and hospitality industry, taking place from September 8 to 11 at ICC Sydney. Visitors will find the group at Booth A40, where it will present a range of cutting-edge technologies from its two leading brands, Nuova Simonelli and Victoria Arduino.

Nuova Simonelli will present the NUOVA Aurelia, an advanced professional espresso machine featuring E-Milk and C-Automation technologies. E-Milk technology enables automatic frothing with up to nine customizable recipes at the push of a button, ensuring consistency in milk-based beverages. C-Automation, powered by artificial intelligence, connects the Aurelia machine with the GX grinder, analyzing coffee flow and automatically adjusting grind settings. This integration improves workflow speed by up to 20%, reduces training costs, minimizes human error, and cuts waste during recipe setup.

Victoria Arduino will highlight its Black Eagle Maverick espresso machine, designed for both high performance and sustainability. Equipped with T3 Genius, PBtech, Gravitech, and Advanced Steam-by-Wire technologies, the Maverick allows precise control over temperature, infusion, and steam. Alongside it, the Mythos grinder, engineered specifically for the specialty coffee sector, will be featured with its Clima Pro, Gravitech, and HighSpeed technologies, ensuring efficient grinding and consistent quality.

Also on display will be the Eagle One, a contemporary espresso machine combining sleek design with NEO (New Engine Optimization) technology for energy efficiency and exceptional performance. The Eagle Tempo, designed for cafés, restaurants, roasters, pastry shops, and chains, will also be introduced. With high production capacity, NEO technology, and a unique design, Eagle Tempo aims to deliver excellent results while reducing energy use and waste.

At Fine Food Australia 2025, Simonelli Group will not only present its latest professional equipment but also offer visitors the opportunity to experience the future of coffee preparation through tastings, demonstrations, and live interactions with baristas and experts. With its commitment to innovation, sustainability, and workflow efficiency, the company aims to set new standards for the global coffee and hospitality industry.

Victoria Arduino and Nuova Simonelli Inaugurate Experience Lab in Dubai Amidst Elite Gathering

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Amidst a distinguished gathering of elites, Victoria Arduino and Nuova Simonelli marked a significant occasion as they unveiled their dedicated Experience Lab in the Al Quoz area of Dubai yesterday evening.

The opening ceremony, distinguished in every aspect, drew an elite crowd from the coffee industry in the Emirates and worldwide. The event was led by Federico Ortel, the General Manager of Simonelli Middle East, and Antonio Urella, an expert in the coffee and beverage community, along with coffee enthusiasts, industry experts, and a curated audience who deeply appreciate the art of coffee.

 

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The inauguration of the Experience Lab coincided with the World of Coffe Dubai 2024 Exhibition, which commenced its proceedings yesterday at the Dubai World Trade Center. The exhibition serves as a hub for numerous interactions between coffee enthusiasts, professionals, and key players in the coffee industry from the region and around the globe.

Notably, Victoria Arduino is actively participating in theWorld of Coffe Dubai 2024 with an exceptional pavilion showcasing a variety of products and highlighting cutting-edge technologies in the coffee industry.

This presents a genuine opportunity that should not be overlooked. To delve into all the intricacies, all you need to do is visit the Victoria Arduino booth.

Victoria Arduino and Nuova Simonelli Prepare to Inaugurate an Experience Lab in Dubai

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The pioneers of espresso machines, Victoria Arduino and Nuova Simonelli, are gearing up for the grand opening of their dedicated Experience Lab in Dubai. This event, exclusive to coffee enthusiasts and industry professionals, will take place on Sunday, January 21, from 7:00 PM to 9:00 PM at Shed 1, Smark 3 Building, Al-Quoz, Dubai, United Arab Emirates.

The Experience Lab aims to redefine the coffee scene in Dubai by bringing together the finest innovations in coffee, design, and flavor. Federico Ortile, Managing Director at Simonelli Middle East, and Antonio Orria, Coffee & Beverages Community Expert, are thrilled to invite coffee lovers, industry experts, and a select audience, making it a must-visit for those who appreciate the art of coffee.

To attend this exclusive unveiling, ensure you accept the official invitation and register promptly. Be among the first to witness the cutting-edge technology, passion, and creativity that Victoria Arduino and Nuova Simonelli bring to the world of coffee.