Milan— Qahwa World
At this year’s HOST Milano, Victoria Arduino is introducing L’Atelier by Victoria Arduino, a new creative concept that merges craftsmanship, design, and innovation into a single narrative space.
Drawing inspiration from the world of luxury ateliers, L’Atelier reimagines the traditional perception of coffee machines — presenting them not just as professional tools but as unique works of art. The new project reflects Victoria Arduino’s longstanding values of Italian excellence, artisanal partnerships, and an unwavering dedication to detail.
L’Atelier is conceived as both a showcase and an experiential journey through the essence of creativity and customization. It highlights the deep connection between coffee culture and high-end design, positioning Victoria Arduino as a key player in bridging the worlds of specialty coffee and luxury craftsmanship.
For its debut edition, Victoria Arduino has partnered with three distinguished Italian artisans and design houses:
BTB Progetto Pelle – Renowned leather artisans known for their bespoke panels and luxury finishes inspired by interior and fashion design.
Intreccio Vivo – A new generation of weavers preserving the art of midollino and raffia weaving, creating biodegradable decorative surfaces.
Vesta – Experts in sustainable, high-end composite materials used by leading international fashion brands.
Through these collaborations, L’Atelier embodies the harmony between sustainability, design, and artisanal mastery. It stands as a symbol of how traditional craftsmanship and modern innovation can coexist within the evolving world of coffee.
Visitors can experience this new chapter of Victoria Arduino’s creative vision at HOST Milano 2025, Hall 16 — Stand A11 – A19 – C12 – C20.
