The Intersection of Coffee Consumption and Added Sugar

Dubai – Qahwa World

While clinical research consistently highlights the health-promoting properties of coffee, a critical variable often remains unaddressed in public discourse: the impact of added sugar. A comprehensive study recently published in The Journal of Nutrition has quantified the specific threshold of sweetening that allows the beverage to retain its protective benefits against mortality.

Study Methodology: A Longitudinal Analysis

Researchers utilized a robust dataset from the National Health and Nutrition Examination Survey (NHANES), tracking 46,222 participants over the age of 20 between 1999 and 2018. The study analyzed detailed dietary records to evaluate the correlation between coffee intake and long-term mortality rates, including deaths attributed to cardiovascular disease and cancer.

The Threshold of Bioactivity

The analysis categorized subjects based on their daily consumption and the concentration of additives per serving. The study defined a “low-sugar” threshold as no more than 2.5 grams of sugar per 240 ml (8 oz) serving—roughly equivalent to less than half a teaspoon.

The findings demonstrated a clear correlation between moderate coffee consumption and reduced mortality risks:

  • < 1 cup/day: 11% reduction in mortality risk.

  • 1–2 cups/day: 16% reduction.

  • 2–3 cups/day: 17% reduction.

  • > 3 cups/day: 15% reduction.

The Impact of Added Sweeteners

Critically, these protective benefits were only observed in individuals who consumed their coffee black or within the strict low-sugar limit of 2.5g. For consumers who follow the common habit of adding two to three teaspoons (11–16.5g) of sugar, the metabolic risks associated with the sweetener may neutralize the beverage’s bioactive advantages.

The study concludes that to fully capitalize on the antioxidant and longevity-linked compounds in coffee, consumers should significantly limit or eliminate added sugar, as even moderate amounts can shift the beverage’s nutritional profile from protective to problematic.

The Intersection of Coffee Consumption and Added Sugar

Coffee Prices Find Support Amid Indonesian Flooding

Dubai – Qahwa WORLD

Global coffee prices showed mixed movement on Tuesday, with market sentiment shaped by supply concerns in Southeast Asia and updated production forecasts from major producing countries.

Arabica coffee futures for March delivery edged lower, while robusta contracts for January moved higher. The divergence reflects differing supply dynamics for the two varieties.

Prices have received support from extensive flooding in Indonesia, a key coffee producer. Recent reports indicate that floodwaters have affected roughly one-third of arabica coffee farms in northern Sumatra. Robusta-growing areas, however, appear to have suffered less damage, limiting the overall impact on Indonesia’s export capacity.

Weather developments in Brazil also influenced the market. According to Somar Meteorologia, Minas Gerais — the country’s largest arabica-producing region — recorded 38.3 millimeters of rainfall during the week ending December 19. This amount represents approximately 76% of the historical weekly average, easing concerns about drought stress in key growing zones.

Despite these supportive factors, expectations of ample global supply continue to weigh on prices. Brazil’s agricultural forecasting agency revised its 2025 coffee production estimate upward in early December, projecting total output at 56.54 million bags, compared with a previous estimate of 55.20 million bags.

Robusta prices remain under pressure due to strong export flows from Vietnam. Official statistics showed that Vietnam’s coffee exports surged sharply in November, with shipments rising significantly compared to the same month last year. Cumulative exports for the January–November period also posted strong year-on-year growth.

Arabica prices, meanwhile, found some support from lower Brazilian export volumes. Data from Brazil’s coffee exporters association indicated a notable decline in green coffee exports in November compared with the same period last year.

Inventory levels on ICE exchanges have also played a role in recent price movements. Certified arabica stocks fell to their lowest level in more than a year in late November before rebounding in December. Robusta inventories followed a similar pattern, declining to multi-month lows earlier in the month and then partially recovering.

Trade flows to the United States added another layer of complexity. Purchases of Brazilian coffee by U.S. buyers dropped sharply during the period when higher tariffs were in place earlier in the year. Although those tariffs have since been reduced, U.S. inventories remain tight following the earlier slowdown in imports.

Looking ahead, rising production in Vietnam is seen as a bearish factor. Forecasts for the 2025/26 season suggest higher output, with industry groups indicating that favorable weather conditions could push production well above last year’s levels. Vietnam remains the world’s leading producer of robusta coffee.

At the global level, some indicators point to tighter supply. The International Coffee Organization recently reported a slight decline in global coffee exports for the current marketing year.

However, longer-term projections suggest overall production growth. The U.S. Department of Agriculture expects global coffee output in the 2025/26 season to reach a record level, driven by increased robusta production, even as arabica output is forecast to decline. Ending stocks are projected to fall compared with the previous season, reflecting ongoing demand and inventory adjustments.

SCA Names Option-O World Brewers Cup 2026–2029 Sponsor

SANTA ANA — Qahwa World

The Specialty Coffee Association (SCA) has officially designated Option-O as the Qualified Filter Grinder Sponsor for the World Brewers Cup (WBrC) for the 2026–2029 competition cycle. Featuring the LAGOM 01 Grinder, this marks the first dedicated “Qualified” sponsorship in the history of the Brewers Cup, establishing a new technical benchmark for the global manual brewing community.

Precision Engineering Meets Competition Excellence Option-O, founded in Melbourne, Australia, is renowned for its human-centered engineering and commitment to precision. The LAGOM 01 was selected to provide competitors with a seamless workflow and unparalleled grind consistency, ensuring that the diverse flavor profiles of their coffee are showcased with absolute clarity on the world stage.

2026 Rules & Regulations: A New Era of Standardization In addition to the sponsorship announcement, the SCA has released the 2026 World Brewers Cup Rules and Regulations. This update introduces a pivotal shift in competition standards: for the first time, sponsor-provided grinders will be mandatory in both Compulsory and Open Service rounds. This evolution ensures world-class conditions for all participants and maintains the high technical integrity of the championship.

Key enhancements for the 2026 season include: * Mandatory Equipment: Standardized grinding requirements across all competition rounds.

  • Workflow Optimization: Extended stage setup time for Open Service.

  • Simplified Service: Removal of the previously required additional service vessel.

  • Operational Clarity: Refined timing, penalty definitions, and a fixed six-competitor Final Round.

Event Schedule The 2026 World Brewers Cup will anchor the World of Coffee Brussels, taking place at the Brussels Expo from June 25–27, 2026. Full documentation of the updated regulations is available at wcc.coffee/rules-regulations.

WSJ: US Coffee Prices to Stay High Despite Tariff Rollback

WASHINGTON – Coffee World

The Wall Street Journal reports that U.S. coffee lovers, who hoped President Donald Trump’s recent tariff rollbacks would lower the cost of their daily cup, may need to temper those expectations.

According to the report, the broad import tariffs imposed last summer—which targeted major producers like Brazil—pushed raw coffee prices higher. However, these costs are still filtering through supply chains and have not yet been fully passed on to consumers, industry experts and traders say.

The current spike in U.S. retail coffee prices is largely driven by last year’s global supply shortage, which caused raw coffee bean prices to double in the 12 months leading up to March.

“Most of the retail price increases we’ve seen so far are not tied to tariffs,” said independent coffee analyst Christopher Feran. “They are a result of the record-breaking rally in the raw coffee market that began last year.”

Feran and other industry experts estimate it takes at least nine months for raw coffee price changes to reach consumers due to roasting timelines and pricing negotiations. Consequently, price relief may not appear until well into next year.

American consumers—in the world’s largest coffee market—will likely face elevated prices for longer. This presents a challenge for the White House as it attempts to curb food inflation ahead of the November 2026 midterm elections.

Following political pressure and shifting voter sentiment regarding food costs, Trump recently reversed reciprocal tariffs (ranging from 10% to 41%) on over 200 food items that cannot be easily produced in the U.S., including coffee. This included exempting Brazilian coffee from an additional 40% levy. Brazil currently provides approximately one-third of U.S. coffee needs.

Raw coffee beans account for at least 40% of the cost of producing a bag of roasted and ground coffee. These prices surged last year following three consecutive seasons of production deficits caused by adverse weather.

While experts predict a production surplus for the 2025/26 and 2026/27 seasons, analysts warn that the cooling effect will be slow. U.S. roasters typically maintain 2-3 months of inventory and require several more months for processing and retail negotiations, which usually occur quarterly.

Industry data shows that only a small portion of the 18.8% year-over-year increase in retail prices is directly attributable to tariffs. In contrast, the 35% jump in raw coffee prices seen between August and November has yet to hit store shelves.

Nonetheless, the tariff rollback has slowed the pace of future increases. In late November, J.M. Smucker announced it would skip planned winter price hikes to cover tariff costs, despite a projected $0.50 per share impact on earnings.

“We are glad the tariffs are gone, but that alone won’t lower the market,” said an executive at a mid-sized U.S. roasting firm. He noted that while his company has finished raising prices, larger roasters may still implement hikes next year. “Raw coffee prices remain high, but the consumer often attributes everything to tariffs alone.”

WCR CEO Reviews 2025 Achievements in Coffee Innovation

An annual update from CEO Vern Long highlights scientific progress, global partnerships, and climate resilience

Dubai – Qahwa World

World Coffee Research (WCR) has described 2025 as a defining year for the organization and the wider coffee industry, citing accelerated innovation, strengthened global partnerships, and tangible progress in developing climate-resilient coffee varieties.

In his annual review, WCR Chief Executive Officer Vern Long emphasized that the organization’s achievements this year were driven by sustained investment from more than 200 member companies across 30 countries, alongside close collaboration with national coffee institutes worldwide. These partnerships enabled WCR to move improved coffee varieties from research into farmers’ fields at an unprecedented pace.

According to WCR, the focus on variety development is critical as coffee-producing regions face increasing pressure from climate change, disease, and production volatility. The organization positions its work as essential to safeguarding the long-term stability and diversity of global coffee supplies.

Key achievements in 2025

  • Improving access to proven varieties
    In Peru, WCR installed 10 new arabica seed lots of the varieties IPR 107 and Paraneima in partnership with eight local organizations. These varieties were previously identified as top performers under local conditions through WCR’s International Multilocation Variety Trial, which has been running since 2015.
    In Uganda, WCR supported the installation of 15 mother gardens and nurseries of disease-resilient robusta varieties in cooperation with the national coffee institute NaCORI, expanding farmers’ access to improved planting material.

  • Advancing global arabica breeding efforts
    WCR began arabica field trials and recorded the first harvests under the Innovea Global Coffee Breeding Network. The initiative, recognized as one of TIME magazine’s Best Inventions of 2025, is described as the most ambitious and globally coordinated coffee breeding program to date, aimed at delivering high-performing, high-quality varieties for future generations.

  • Launching robusta breeding under Innovea
    A robusta breeding program was added to the Innovea network, with Vietnam and Ghana joining as national collaborators. This expansion brings total participation to 11 countries, collectively accounting for around 40% of global coffee production. The robusta program is designed to run in parallel with arabica efforts, focusing on resilience while supporting origin diversity.

  • Strengthening scientific collaboration worldwide
    WCR reported unprecedented levels of collaboration among scientists, governments, and coffee companies. One study published in 2025 brought together researchers from 15 countries across 23 trial sites to examine how 29 arabica varieties respond to leaf rust under different growing conditions. The findings are intended to support the development of more resilient coffee trees.

Looking ahead

Despite ongoing challenges facing the coffee industry, WCR underscored that innovation and collaboration remain powerful tools for risk mitigation and long-term sustainability. As the organization enters the new year, it expressed gratitude to its global community of members and partners for their continued commitment to securing the future of coffee.

SCA Opens 2026 Sustainability Awards Nominations

Dubai – Qahwa World

The Specialty Coffee Association (SCA) has officially opened nominations for the 2026 Sustainability Awards. Since 2004, this program has recognized outstanding work in the field of sustainability, honoring the projects, business models, and individuals dedicated to confronting the coffee industry’s greatest challenges—from climate change to gender equality.

These awards reflect collaborations that span geographies, cultures, and supply-chain roles, aiming to share vital lessons for the benefit of the entire coffee sector. With each passing year, the SCA continues to see greater diversity in how the global community approaches these critical issues.

Award Categories and Eligibility

Nominations are open through January 31, 2026, for the following categories:

  • For-Profit Award: Recognizes for-profit companies that play a pivotal role in industry sustainability. Eligible businesses must have been operating for at least three years. (Note: This is for businesses; individual products or ideas do not qualify).

  • Non-Profit Award: Celebrates non-profit organizations or specific projects advancing sustainability. Eligible organizations or projects must have been operating for at least three years.

A Note on the Individual Award: The SCA is currently reevaluating how to best celebrate individuals across the value chain and has paused the Individual Award until further notice.

A Legacy of Impact: Past Winners (2004–2025)

The 2026 nominees will join an esteemed lineage of pioneers who have shaped the industry:

  • 2025: Fair Trade International (Non-Profit) | Black Baza Coffee Co. (For-Profit)

  • 2024: Root Capital (Non-Profit) | Sancoffee (For-Profit)

  • 2023: José Rivera & David Griswold (Individual) | Root Capital (Non-Profit) | Primavera Green Coffee (For-Profit)

  • 2022: David Browning (Individual) | Jimma Agro-Biodiversity Project (Project) | Caravela Coffee (Business Model)

  • 2021: Michael Sheridan (Individual) | Alto Mayo Landscape Peru REDD+ Project (Project) | Pachamama Coffee Cooperative (Business Model)

  • 2020: Dr. Timothy Schilling (Sustainability Champion) | Las Manos del Café by RGC Coffee (Project) | Cooperative Coffees (Business Model)

  • 2019: Esperanza Dionisio Castillo (Sustainability Champion) | Union Hand-Roasted Coffee (Project) | Agricafe (Business Model)

  • 2015–2018: Notable winners include World Coffee Research, the Guatemalan Coffee Foundation (Funcafé), and the Bukonzo Joint Cooperative Union for their “Gender Action Learning System.”

  • 2004–2014: Early pioneers include Thanksgiving Coffee Company, Twin Trading for “Congo Coffee Revival,” Pueblo a Pueblo, Grounds for Health, Starbucks Coffee Company (C.A.F.E. Practices), and Dean’s Beans.

Submission Details

Potential nominees can find full details on judging criteria, eligibility, and the 2026 prize on the official SCA website. For questions regarding submissions, please contact [email protected].

An Easy Way to Boost Protein in Your Daily Coffee

Dubai – Qahwa Word

Protein is essential for maintaining the body’s structure, supporting muscles, tissues, and overall health. As protein-focused eating habits continue to gain attention, many people are searching for simple ways to increase their intake without overhauling their diets. One surprisingly effective option may already be part of a daily ritual: coffee.

Milk is a common addition to coffee, but the small amount typically used limits its nutritional contribution. For those looking to turn their coffee into a more protein-rich drink, ultra-filtered milk offers a practical alternative. This type of milk is processed in a way that concentrates protein while reducing lactose, resulting in a more nutrient-dense option than standard milk.

Even a modest splash of ultra-filtered milk can noticeably increase the protein content of a cup of coffee. In addition to its nutritional advantages, it also improves texture. The higher protein level gives coffee a fuller body, smoother consistency, and a richer, creamier taste that pairs well with a wide range of roasts.

Expanding beyond basic coffee

Ultra-filtered milk is especially useful in drinks that rely heavily on milk. Beverages such as lattes, cappuccinos, and other espresso-based drinks allow for a larger quantity of milk, making them an ideal vehicle for added protein. Its ability to foam well also makes it suitable for milk foam and cold foam toppings.

It can be used in whipped coffee preparations, blended iced drinks, and flavored foams, offering versatility without sacrificing creaminess. In many cases, it can replace heavier dairy ingredients, simplifying recipes while maintaining a smooth finish.

Outside of coffee, the same milk can be incorporated into smoothies alongside yogurt and fruit, providing another easy way to increase protein intake during the day.

Dairy-free options

For those following a plant-based diet, soy milk stands out as a reliable protein-rich alternative. While other plant-based milks are popular for flavor, soy milk offers a balance of creaminess and protein that works well in both hot and cold coffee drinks.

With the right milk choice, coffee can serve not only as an energy boost but also as a convenient addition to a protein-conscious routine.

How to Add More Protein to Your Coffee with the Right Milk

The 2026 Cup of Excellence Calendar Unveiled

A New Season of Global Coffee Distinction

PORTLAND – QAHWA WORLD

The Alliance for Coffee Excellence (ACE) has officially released the highly anticipated 2026 Cup of Excellence (COE) and National Winner (NW) competition calendar. This upcoming season marks another year of dedication to discovering the finest coffees across the globe, bringing together producers, buyers, and the specialty coffee community to celebrate unparalleled quality and transparency.

Whether you are a roaster planning your bidding strategy, a cupper preparing to join an International Jury, or a coffee enthusiast following the journey of exceptional micro-lots, this calendar serves as your essential guide for the 2026 season.

2026 Competition & Auction Schedule

The 2026 circuit covers key origins from Central America to Asia. Below is the comprehensive schedule of International Jury weeks and their corresponding auction dates:

Country International Jury Week COE Auction Date National Winner Auction
Nicaragua May 11 – 15 June 25
El Salvador May 11 – 15 July 2
Honduras May 19 – 23 July 16
Costa Rica May 25 – 30 July 9
Guatemala June 1 – 4 July 23 July 20 – 24
Mexico June 8 – 12 July 28 July 27 – 31
Thailand June 8 – 12 July 30 July 27 – 31
Taiwan June 15 – 19 August 13 August 10 – 14
Indonesia October 13 – 17 November 26
Brazil (Main) October 19 – 24 December 1 November 23 – 27
Brazil (Naturals) October 26 – 31 December 8 December 1 – 4

Key Opportunities for Professionals

In addition to the auctions, ACE has announced that International Jury applications will officially open on January 1st, 2026. This is a unique opportunity for qualified sensory experts to evaluate the world’s highest-scoring coffees at their origin.

The organization reminds participants that the calendar is subject to continuous updates to align with harvest conditions. For registrations, sample sets, and the latest updates, please visit: AllianceForCoffeeExcellence.org.

Official 2026 Cup of Excellence Calendar: Competition & Auction Dates

Dubai Becomes Regional Hub for Coffee Re-exports, Valued at AED 3.5 Billion

Dubai – Qahwa World

Dubai has successfully solidified its position as a leading regional hub for coffee re-exports, with the value of its operations in this sector exceeding AED 3.5 billion in 2024. This robust performance is driven by strategic investments across the value chain, including advanced storage warehouses, cupping labs, quality control centers, and specialized trading platforms that have streamlined the flow of green coffee throughout the region.

Simultaneously, the UAE continues to lead the sector’s transformation, with the national coffee market value surpassing AED 12 billion (approximately $3.2 billion). Reinforcing this role, the Dubai World Trade Centre is preparing to host the fifth edition of the “World of Coffee Dubai” exhibition from January 18 to 20, 2026, amid the city’s growing status as one of the world’s most diverse and coffee-dense urban hubs.

Regionally, North Africa and Levant markets have seen remarkable growth; coffee consumption in Egypt has doubled over the past five years, while Morocco’s coffee imports rose by 23% in 2024. A youthful demographic, with those under 35 representing over 60% of the population, has fueled an 11% growth in the branded coffee shop sector, where coffee is embraced as a modern lifestyle and cultural experience.

Khalid Al Mulla, Chairman of the Specialty Coffee Association (SCA) UAE Chapter, emphasized that this growth reflects infrastructure development across the entire value chain, beyond just consumption. Furthermore, Shouq Bin Redha, Exhibition Director of World of Coffee Dubai, noted that a new generation of entrepreneurs and producers is driving innovation and sustainability, ensuring long-term growth for the industry.

Rising Prices Redraw Coffee Consumption Habits

Dubai – Qahwa World

Surging coffee prices have not pushed consumers to abandon their daily cup. Instead, higher costs are reshaping how coffee is consumed. As global inflation weighs on household budgets, many consumers are adjusting purchasing habits rather than giving up a routine that has become embedded in everyday life.

Market indicators show that coffee demand remains relatively steady despite higher prices, highlighting the sector’s resilience and ability to adapt. This comes at a time when climate-related challenges and trade pressures continue to drive costs upward across global supply chains.

Production Under Pressure, Prices on the Rise

Coffee markets are facing a widening gap between supply and demand. Output has been affected in several key growing regions, while transportation and logistics costs have risen. Together, these factors have contributed to elevated price levels over the past period.

Top Coffee-Producing Countries

(thousand bags, 60 kg per bag)

Rank Country Expected Production
1 Brazil 63,000
2 Vietnam 30,800
3 Colombia 13,800
4 Indonesia 12,450
5 Ethiopia 11,560
6 Uganda 6,875
7 India 6,050
8 Honduras 5,800
9 Peru 4,200
10 Mexico 3,903

New Ways to Keep the Habit

Rather than cutting coffee out altogether, consumers are increasingly turning to lower-cost alternatives. Home brewing has gained popularity, with many attempting to recreate café-style drinks using simple equipment. This approach allows consumers to preserve the experience while reducing spending.

The shift reflects a broader rebalancing of priorities, where enjoyment is maintained but costs are kept under control.

Coffee Shops Adjust Their Strategies

Changes in consumer behavior have also prompted cafés to rethink their business models. Faster service options and more affordable menu choices are becoming more common, as operators respond to growing price sensitivity.

Market observations suggest that coffee consumption has not declined, but has instead taken new forms, with customers opting for simpler or less expensive options rather than stopping purchases entirely.

Coffee as a Resilient Consumer Good

Coffee offers a clear example of a product with relatively flexible demand in the face of price shocks. Even as prices reach historically high levels, consumption remains broadly stable, reflecting coffee’s status as a daily essential for many people.

Largest Coffee-Consuming Markets (2025–2026)

(thousand bags, 60 kg per bag)

Rank Country / Entity Expected Consumption
1 European Union 41,870
2 United States 26,550
3 Brazil 22,162
4 Japan 7,550
5 Philippines 6,780
6 China 5,500
7 Indonesia 4,900
8 Canada 4,800
9 Vietnam 3,750
10 Russia 3,610

Global Coffee Market: Record Production Amid Supply Challenges

Dubai – Qahwa World

The United States Department of Agriculture (USDA) has released its semi-annual report, “Coffee: World Markets and Trade,” revealing a historic milestone for the industry. While global production is projected to reach an all-time high for the 2025/26 season, the market remains under significant structural pressure. A relentless growth in consumption continues to outpace supply recovery, driving global ending stocks to their lowest levels in years and keeping prices near record peaks.

A Milestone in Global Production

World coffee production for the 2025/26 season is forecast to reach a historic high of 178.8 million bags (60 kilograms each), an increase of 3.5 million bags from the previous year. This surge is primarily driven by a remarkable recovery in Southeast Asia and Africa, which has managed to offset the climate-related losses in traditional Arabica hubs like Brazil and Colombia.

Divergent Fortunes: The Rise of Robusta and Arabica’s Struggle

The report highlights a significant shift in the production landscape:

  • Indonesia’s Rebound: Robusta production is set to surge by 1.7 million bags to reach 11.0 million, thanks to favorable weather and improved labor utilization.

  • Ethiopia’s Transformation: Following a massive three-year initiative to plant higher-yielding varieties, Ethiopia is poised for a record output of 11.6 million bags.

  • Brazil’s Climate Battle: The world’s largest producer faces a split reality. While its Robusta harvest hit a record 25 million bags, its Arabica crop was slashed by 6 million bags due to severe drought and extreme heat in Minas Gerais and São Paulo, bringing total output down to 63 million bags.

  • Vietnam’s Recovery: Production is expected to rebound to 30.8 million bags as high market prices encouraged farmers to invest more in fertilizers and infrastructure.

Consumption Growth and the “Stock Crisis”

Global coffee consumption continues its unrelenting upward trajectory, reaching a projected record of 173.9 million bags. This persistent demand—driven by the European Union, the United States, and emerging markets like China—is outstripping the pace of production.

Consequently, global ending stocks are forecast to decline for the fifth consecutive year, dropping to just 20.1 million bags. This “tight” supply situation explains why the International Coffee Organization’s (ICO) composite price index has nearly tripled during this period. The market currently has very little “cushion” to absorb any future weather shocks.


Top 20 Coffee Producing Countries (2025/2026 Forecast)

(Data in 1,000s of 60kg bags)

Rank Country Total Production (Arabica + Robusta)
1 Brazil 63,000
2 Vietnam 30,800
3 Colombia 13,800
4 Indonesia 12,450
5 Ethiopia 11,560
6 Uganda 6,875
7 India 6,050
8 Honduras 5,800
9 Peru 4,200
10 Mexico 3,903
11 Guatemala 3,540
12 Nicaragua 2,580
13 China 1,900
14 Malaysia 1,500
15 Tanzania 1,450
16 Cote d’Ivoire 1,300
17 Costa Rica 1,170
18 Papua New Guinea 950
19 Thailand 900
20 Kenya 850

Top 10 Global Coffee Consumers (2025/2026 Forecast)

(Data in 1,000s of 60kg bags)

Rank Country / Statistical Entity Domestic Consumption
1 European Union 41,870
2 United States 26,550
3 Brazil 22,162
4 Japan 7,550
5 Philippines 6,780
6 China 5,500
7 Indonesia 4,900
8 Canada 4,800
9 Vietnam 3,750
10 Russia 3,610

Meals On Me Launches First Permanent Café at Padel Pro Dubai

DUBAI, UAE — Qahwa World

Meals On Me, a prominent UAE-based meal plan provider, has officially entered the physical retail market with the opening of its first permanent café located at Padel Pro in the Dubai World Trade Centre.

The new facility marks a strategic expansion for the brand, moving beyond its traditional subscription-based delivery model to offer on-the-go nutritional options. The café’s menu features a selection of the brand’s “Protein+” dishes, alongside healthy breakfast options, salads, sandwiches, and protein-enriched smoothies.

As part of the launch, Meals On Me has partnered with Nyala Coffee, a community-driven organization that sources coffee from African farmers and reinvests profits into vocational training for marginalized youth. This partnership integrates a social impact element into the café’s beverage offerings.

The official opening on November 27 was preceded by an exclusive community event featuring friendly padel matches and product tastings. To encourage engagement with its broader services, the company is offering a 15% discount on its long-term meal plans for customers who book a court at Padel Pro through December 31.

The café operates daily from 6:00 AM to midnight, catering to athletes, local professionals, and commuters looking for health-conscious dining options in the World Trade Centre area.