WCR CEO Reviews 2025 Achievements in Coffee Innovation

An annual update from CEO Vern Long highlights scientific progress, global partnerships, and climate resilience

Dubai – Qahwa World

World Coffee Research (WCR) has described 2025 as a defining year for the organization and the wider coffee industry, citing accelerated innovation, strengthened global partnerships, and tangible progress in developing climate-resilient coffee varieties.

In his annual review, WCR Chief Executive Officer Vern Long emphasized that the organization’s achievements this year were driven by sustained investment from more than 200 member companies across 30 countries, alongside close collaboration with national coffee institutes worldwide. These partnerships enabled WCR to move improved coffee varieties from research into farmers’ fields at an unprecedented pace.

According to WCR, the focus on variety development is critical as coffee-producing regions face increasing pressure from climate change, disease, and production volatility. The organization positions its work as essential to safeguarding the long-term stability and diversity of global coffee supplies.

Key achievements in 2025

  • Improving access to proven varieties
    In Peru, WCR installed 10 new arabica seed lots of the varieties IPR 107 and Paraneima in partnership with eight local organizations. These varieties were previously identified as top performers under local conditions through WCR’s International Multilocation Variety Trial, which has been running since 2015.
    In Uganda, WCR supported the installation of 15 mother gardens and nurseries of disease-resilient robusta varieties in cooperation with the national coffee institute NaCORI, expanding farmers’ access to improved planting material.

  • Advancing global arabica breeding efforts
    WCR began arabica field trials and recorded the first harvests under the Innovea Global Coffee Breeding Network. The initiative, recognized as one of TIME magazine’s Best Inventions of 2025, is described as the most ambitious and globally coordinated coffee breeding program to date, aimed at delivering high-performing, high-quality varieties for future generations.

  • Launching robusta breeding under Innovea
    A robusta breeding program was added to the Innovea network, with Vietnam and Ghana joining as national collaborators. This expansion brings total participation to 11 countries, collectively accounting for around 40% of global coffee production. The robusta program is designed to run in parallel with arabica efforts, focusing on resilience while supporting origin diversity.

  • Strengthening scientific collaboration worldwide
    WCR reported unprecedented levels of collaboration among scientists, governments, and coffee companies. One study published in 2025 brought together researchers from 15 countries across 23 trial sites to examine how 29 arabica varieties respond to leaf rust under different growing conditions. The findings are intended to support the development of more resilient coffee trees.

Looking ahead

Despite ongoing challenges facing the coffee industry, WCR underscored that innovation and collaboration remain powerful tools for risk mitigation and long-term sustainability. As the organization enters the new year, it expressed gratitude to its global community of members and partners for their continued commitment to securing the future of coffee.

World Coffee Research CEO, Vern Long, provides an overview of the global robusta breeding program

Vern Long, the CEO of the World Coffee Research organization (WCR), has presented a brief overview of the global robusta breeding program led by the organization, along with her expectations for the coffee industry in the year 2024.

In a conversation with the “Global Coffee Report” about what can be anticipated for the coffee industry in 2024, Vern Long stated, “At the World Coffee Research organization (WCR), we believe that innovation in variety diversity – better plants reaching more farmers – will shape the future of coffee.” She emphasized that improved coffee varieties contribute to increased productivity for farmers, forest protection, and the creation of new experiences for consumers.

Vern Long explained that during the past year of 2023, the Innovea Global Coffee Breeding Network, a part of the World Coffee Research organization (WCR), successfully distributed 5000 genetically distinct Arabica coffee seeds to national coffee institutes worldwide. This marks the beginning of the next generation of coffee varieties aimed at supporting farmers, satisfying coffee enthusiasts, and ensuring future supply.

Revealing some plans for the current year 2024, Vern Long stated that WCR will initiate the first crosses in the newly established global robusta breeding program to guarantee a bright and secure future for robusta coffee.

She further explained that in 2024, the organization will conduct the initial crosses in a new global robusta breeding program to ensure that the future of robusta is bright and secure.

Vern Long highlighted that economists from Michigan State University measured the extent of the innovation crisis in the coffee industry during the past year of 2023. They revealed an investment gap in agricultural research and development for coffee amounting to approximately $452 million annually. She emphasized that this investment gap significantly contributes to the uncertainty faced by the industry regarding when and where future supply disruptions may occur.

To strengthen the industry in the coming years, Vern Long mentioned that WCR’s member companies, in collaboration with trade association partners, will continue to promote increased investment in agricultural innovation for coffee with the governments of coffee-consuming countries. This investment aims to provide the necessary support to enhance technical capabilities within research institutions in key coffee-producing countries, improving agricultural innovation systems to enhance productivity for farmers and reduce risks for the industry.

In conclusion, she expressed her hope and expectation that more companies will join the industry’s global efforts during the year 2024 to protect our favorite crop and our ability to enjoy our favorite beverage.