Dubai World Trade Centre Archives

Mohammed bin Rashid visits World of Coffee Dubai 2026

Posted on January 19, 2026 by Qahwa World

Dubai – Qahwa World

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, today visited the fifth edition of World of Coffee Dubai, which opened at the Dubai World Trade Centre (DWTC) on 18th January and runs until 20th January 2026.

During the visit, H.H. Sheikh Mohammed, accompanied by H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, and H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE National Olympic Committee, toured several pavilions displaying a wide range of exhibits.

H.H. Sheikh Mohammed was apprised by Helal Saeed Almarri, Director General of the Dubai World Trade Centre Authority, about the scale and impact of the exhibition. Organised by DXB LIVE, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA), World of Coffee Dubai 2026 brings together more than 2,100 exhibiting companies and brands from 78 countries, marking the largest and most internationally diverse edition of the exhibition since its launch.

Providing tremendous opportunities for the sustained growth of an economic sector focused on one of the world’s most widely traded products, the coffee industry creates significant economic value and the exhibition is a key platform bringing diverse industry stakeholders together under a common umbrella. An estimate provided by statista.com puts the global coffee sector’s projected revenue for 2026 in the vicinity of $495.70 billion. Spanning various stages of the value chain, from cultivation and production to distribution and consumer markets, the exhibition showcases a wide variety of equipment used in coffee processing, roasting, and brewing.

Significant demand

H.H. Sheikh Mohammed was briefed by Khalid Al Hammadi, Senior Vice President of DXB LIVE, on the continued growth of World of Coffee Dubai over five editions. Since its launch, the exhibition has expanded significantly in scale and international participation, growing from a regional platform into a globally recognised meeting point for the specialty coffee industry. The 2026 edition spans more than 20,000 square metres, reflecting sustained growth driven by rising demand across the Middle East and North Africa.

World of Coffee Dubai 2026 reflects growing global interest in specialty coffee and Dubai’s role as a hub connecting producing countries with international buyers and manufacturers, bringing together leading producers, equipment manufacturers, roasters, and traders from both established brands and emerging markets. The exhibition features three live coffee auctions, international championships, workshops, and educational programmes, alongside extensive trade and networking opportunities for industry professionals.

Meals On Me Launches First Permanent Café at Padel Pro Dubai

Posted on December 20, 2025 by Qahwa World

DUBAI, UAE — Qahwa World

Meals On Me, a prominent UAE-based meal plan provider, has officially entered the physical retail market with the opening of its first permanent café located at Padel Pro in the Dubai World Trade Centre.

The new facility marks a strategic expansion for the brand, moving beyond its traditional subscription-based delivery model to offer on-the-go nutritional options. The café’s menu features a selection of the brand’s “Protein+” dishes, alongside healthy breakfast options, salads, sandwiches, and protein-enriched smoothies.

As part of the launch, Meals On Me has partnered with Nyala Coffee, a community-driven organization that sources coffee from African farmers and reinvests profits into vocational training for marginalized youth. This partnership integrates a social impact element into the café’s beverage offerings.

The official opening on November 27 was preceded by an exclusive community event featuring friendly padel matches and product tastings. To encourage engagement with its broader services, the company is offering a 15% discount on its long-term meal plans for customers who book a court at Padel Pro through December 31.

The café operates daily from 6:00 AM to midnight, catering to athletes, local professionals, and commuters looking for health-conscious dining options in the World Trade Centre area.

All You Need to Know About World of Coffee Dubai 2026

Posted on October 10, 2025December 6, 2025 by Qahwa World

Dubai – Qahwa World

World of Coffee Dubai 2026 will take place in its fifth edition from January 18 to 20, 2026, at the Dubai World Trade Centre, reaffirming its status as the largest and most significant event in the Middle East dedicated to specialty coffee.

The event, which began with only three thousand visitors, now attracts over 17,000 visitors and 450 global exhibitors, making it the main gateway to the rapidly growing coffee market across the Middle East and North Africa.

Dubai: A Global Coffee Hub

The choice of Dubai to host this global event reflects its position as a city that blends innovation with commercial openness. With its strategic geographic location, advanced infrastructure, and safe, business-friendly environment, Dubai has become a key global center for coffee trade.

Estimates indicate that the total coffee market revenue in the Middle East and Africa will reach USD 38 billion by 2030, with a compound annual growth rate of 4.6%, making Dubai the ideal platform for connecting investors and professionals in this dynamic sector.

Why You Should Participate

The exhibition offers an exceptional opportunity to connect with more than 17,000 visitors and 350 exhibitors from over 130 countries, enabling participants to build strong professional relationships and explore new markets in the world of specialty coffee.

It also provides a unique platform for showcasing products to top industry experts and global brands, enhancing visibility and growth in one of the fastest-expanding markets worldwide.

Participation Categories

1. Exhibition Stands

Prime location: AED 2,200 per sqm

Standard location: AED 2,000 per sqm

Minimum area: 24 sqm

Includes:

Freedom to design the stand as preferred

Four exhibitor badges per 9 sqm

15% discount for stands built by DXB Live

Mandatory public liability insurance coverage

Excludes: carpet, furniture, lighting, signage, or electrical fittings, which can be ordered from the official contractor.

2. Roaster Village

A dedicated area for micro roasters to present their coffee directly to visitors.

Cost: AED 9,000

Includes:

One display counter

Power connection and drainage

Four exhibitor badges

3. Brew Bar

A space to experience coffee prepared and served by skilled volunteer baristas.

Cost: AED 2,500 per 3-hour slot

Includes:

Coffee brewing tools (V60, scales, grinder, fridge, filters, dairy and plant-based milk)

Option to book single or multiple slots.

4. Cupping Room

A professional space for businesses to present their coffees to buyers and tasters.

Cost: AED 2,000 per hour

Includes: cupping bowls, spoons, hot water boilers, grinders, scales, and other essential tools.

5. Shell Scheme Stand

Additional cost: AED 400 per sqm

Minimum area: 9 sqm

Includes:

3m-high wall structure

One round table and two chairs

Lighting, power socket, carpet, daily cleaning, and a name fascia

Four exhibitor badges per 9 sqm

6. Stand Design Service

Exhibitors can contact the DXB Live team for pre-show orders, technical assistance, and design services:

Phone: +971 4 389 3901

Email: [email protected]

Key Features and Programs

World of Coffee Dubai presents a rich program of activities that attract both professionals and coffee enthusiasts, including:

World of Coffee Awards celebrating innovation in design, packaging, and branding.

Farmers’ Pavilion highlighting global coffee producers and suppliers.

Coffee Auction connecting exporters and buyers in a dynamic marketplace.

Brew Bar and Cupping Rooms for hands-on coffee experiences from around the world.

Interactive lectures and workshops on the Unfiltered Stage, showcasing new trends and techniques.

SCA Community Lounge, bringing together experts, educators, and innovators from across the globe.

Become a Speaker

The exhibition welcomes professionals and experts to join its educational program through the “Become a Speaker” initiative, allowing applicants to submit their bio, topic summary, high-resolution photo, and professional links.

Speakers are selected based on the quality and relevance of their topics, with confirmation emails sent to successful applicants.

World of Coffee Dubai 2025 in Numbers

17,000 visitors

1,980 brands and exhibitors

130 participating countries

32 workshops and lectures

87 million social media impressions

81% of participants expressed interest in returning for 2026

92% said the event exceeded their expectations

Over AED 3 million in total media coverage value

The Event That Brings the World Together Over a Cup of Coffee

World of Coffee Dubai 2026 is more than just a trade show — it is a global platform that combines knowledge, innovation, and human connection.

It is where farmers meet roasters, distributors meet investors, and baristas meet coffee lovers — all united by their shared passion for coffee, from the heart of Dubai.

For registration and inquiries:

Email: [email protected]

Phone: +971 4 389 3901