Iran’s café culture buckles as everyday life contracts

Source: Iran International
Author: Maryam Sinaiee
Date: May 16, 2026, 08:37 GMT+1The Iran café crisis economic collapse has been making headlines in recent months.

Executive Summary

  • Café operating costs in Tehran have more than doubled, while customer numbers have fallen by up to 50 percent in recent months.
  • The head of Tehran’s coffee shop union says up to 40 percent of cafés have shut down.
  • Tehran alone had around 6,000 cafés before the crisis, but many can no longer survive.
  • Coffee bean prices in Iran have nearly doubled compared to pre-war levels, while a cup of coffee costs up to four times more in some cafés.
  • Many young people and women have lost their jobs due to closures and downsizing, with hiring frozen even at surviving cafés.
  • Advertising companies have stopped buying coffee for office kitchens for the first time in 20 years, as work freezes and projects get canceled.

Rising costs and widespread café closures

Iran’s deepening economic crisis is pushing cafés and coffee culture toward collapse. Soaring prices and falling incomes force both businesses and customers to cut back. Mohsen Mobarra, head of the union overseeing coffee shops in Tehran, told economic daily Donya-e-Eqtesad that café operating costs have more than doubled. Meanwhile, customer numbers have dropped by as much as 50 percent in recent months, with up to 40 percent of cafés shutting down.

Mobarra explained that continuing operations does not mean profitability. The profits of these businesses are steadily shrinking. As a result, cafés that rent their locations or lack strong financial backing are heading toward closure.

From social spaces to memories

Over the past two decades, cafés became an important part of urban life in Iran. They took root in Tehran before spreading across the country. With affordable entertainment options limited, they emerged as some of the few accessible spaces where young Iranians could socialize, work and spend time outside the home.

Many cafés evolved into more than places to drink coffee or eat light meals. They hosted poetry nights, small music performances, photography exhibitions and informal gatherings. They became rare spaces for social interaction at a time when few other public spaces remained accessible. Until a few months ago, Tehran alone had around 6,000 cafés of different sizes in operation. But the collapse in consumers’ purchasing power has hit the industry hard.

Real stories: Young workers losing hope

Sanaz, a 28-year-old receptionist at a private company, said she and her friends used to visit cafés several times a week. But now, with sharp increases in the costs of food, transportation and housing, even such small pleasures require careful calculation. She added: “I have to calculate every expense, even this simple form of entertainment, just to make it to the end of the month — assuming I don’t lose my job. If I lose my job, after years of financial independence, I’ll have to move back to my parents’ home in my hometown.”

The closures and downsizing have also eliminated jobs for many workers, most of them young people and women. Shana, 26, completed professional barista training before finding work at one of the branches of the well-known Saedi Nia café chain. In January, the chain’s branches were abruptly shut down after the owner voiced support for opposition protesters. Shortly afterward, war broke out. She says: “Even cafés that have survived the economic downturn are not hiring new staff anymore. Many are actually laying off existing employees. I have no hope that even by learning new skills like cooking or other work, I’ll be able to find a job. The economy keeps getting worse every day, and the job market is shrinking.”

Indicator Previous Level Current Level Change
Operating cafés in Tehran About 6,000 40% drop ~2,400 closed
Café operating costs Baseline More than double Increase >100%
Customer numbers Normal level Up to 50% drop Sharp decline
Coffee bean price Pre-war level Nearly double Increase ~100%
Price per coffee cup Regular price Up to 4 times higher Increase up to 300%

Coffee itself becomes a luxury

Tea remains Iran’s dominant traditional drink, but coffee consumption expanded rapidly in recent years. Now, however, the sharp rise in foreign currency prices and disruptions to imports have pushed coffee prices so high that many households are cutting consumption or abandoning it altogether. Although global coffee prices have declined, the cost of coffee beans in Iran — largely imported through the United Arab Emirates before the war — has nearly doubled compared to pre-war levels.

The increase has directly affected café prices. With rents and other expenses also rising, the price of a cup of coffee in some cafés has climbed by as much as four times. One café owner told Donya-e-Eqtesad that even cafés specializing in basic coffee drinks are seeing falling demand because many people can no longer justify going out even for coffee.

Impact on other sectors: Offices and companies

Tara, the manager of an advertising company with ten employees, said coffee has become so expensive that even buying it for office use is increasingly difficult. She adds: “For the first time in the past twenty years, I’ve had to stop buying coffee for the office kitchen, where it was always available for employees alongside tea. It’s not just about coffee prices. Since last summer’s war, work has effectively been frozen. Clients have even canceled half-finished projects, and everyone knows the company is taking its last breaths. If this situation continues, we’ll have no choice but to shut down.”

Frequently Asked Questions (FAQ)

1. What percentage of cafés have closed in Tehran due to the economic crisis?

According to the head of Tehran’s coffee shop union, up to 40 percent of cafés have shut down in recent months.

2. How much have customer numbers dropped at Iranian cafés?

Customer numbers have fallen by as much as 50 percent compared to previous periods, severely impacting revenues.

3. How have coffee prices changed in Iran?

Coffee bean prices have nearly doubled compared to pre-war levels, while a cup of coffee costs up to four times more in some cafés.

4. Why did the Saedi Nia café chain close?

The chain’s branches were abruptly shut down in January after the owner voiced support for opposition protesters, and war broke out shortly afterward.

5. Is there hope for improvement in the café job market?

Reports indicate that even cafés that have survived the downturn are not hiring new staff, and many are laying off existing workers as the crisis worsens daily.

6. How has the crisis affected coffee availability in workplaces?

Some companies, including advertising firms, have stopped buying coffee for their office kitchens for the first time in 20 years due to rising prices and frozen work.

Author: Maryam Sinaiee  |
Source: Iran International  |
Publication date: May 16, 2026

Sharp Rise in Coffee Prices in Russia

Moscow – Qahwa World

A cup of coffee in Russia is no longer just a simple daily habit, it has become a growing expense that consumers are clearly beginning to feel. Within just one year, the equation has changed: the same amount of money that once covered five cups of coffee now barely pays for four.

Data indicates a noticeable increase in coffee prices across all categories. Ground coffee has risen by around 20%, while coffee beans have increased by approximately 16%. Instant coffee has also gone up, with the price of a small jar climbing from about 350 to 400 rubles.

This surge is not driven by local factors alone, but reflects broader global shifts. Unstable weather conditions in major producing countries such as Brazil and Vietnam have reduced output, as droughts and frost have negatively impacted harvests.

At the same time, supply chains are under pressure due to higher transportation costs and ongoing geopolitical tensions, directly affecting the cost of coffee imports. In Russia, these pressures are compounded by the weakening of the local currency, making imports even more expensive.

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Additionally, businesses are facing rising operational costs, including taxes, energy prices, rent, and transportation. All of these factors ultimately feed into the final price paid by consumers.

Meanwhile, global demand for coffee continues to grow. [conclusion] Market estimates suggest that coffee consumption could increase by about one-third over the current decade, adding further pressure on supply and keeping prices elevated.

Given these conditions, analysts do not expect a significant decline in prices in the near term. Instead, prices are likely to continue rising at a moderate pace, potentially increasing by an additional 10–20% depending on the type and quality of coffee.

In the end, coffee is no longer just a stable, everyday commodity. it has become a reflection of broader changes in the global economy, from climate challenges to shifting supply chains and trade dynamics.

High Coffee Costs Force Americans to Change Their Daily Habits

DUBAI – QAHWA WORLD

A grocery store in Chicago displayed coffee for sale on February 9, 2026, as rising prices continue to impact consumers nationwide.

For a long time, Chandra Donelson’s morning started with a trip to McDonald’s for a coffee with five creams and ten sugars, later evolving into Starbucks caramel macchiatos. The 35-year-old from Washington, D.C., has treated coffee as a vital ritual since her youth. However, the surge in prices eventually led her to an unexpected decision: quitting her daily habit. “I did that daily for years. I loved it. That was just my routine,” she explained. “And now it’s not.”

Across the United States, coffee enthusiasts are being forced to modify their behaviors—either by skipping the café, opting for cheaper alternatives, or stopping altogether. In January 2026, the Consumer Price Index revealed that coffee prices jumped 18.3% compared to the previous year. Looking back over five years, the government reported a staggering 47% increase.

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These financial pressures have led people like Liz Sweeney, 50, of Boise, Idaho, to take drastic steps. Once a self-described “coffee addict,” Sweeney used to drink three cups at home and visit a café whenever she went out. Now, she has limited herself to a single cup at home and occasionally grabs a Diet Coke for a cheaper caffeine fix.

Similarly, 34-year-old Dan DeBaun from Minnesota has reduced his café visits to save money for a new home. He noted that what once cost $2 has now become a $5 or $6 expense. He now prepares ground coffee from Trader Joe’s and carries it in a travel mug. Data from the payment platform Toast indicates that the median price for a hot coffee reached $3.61 in December, while cold brew climbed to $5.55.

The vast majority of coffee in the U.S. is imported. Although some tariffs briefly impacted the market in 2025 before being revoked, the primary culprits for the price surge are environmental. Severe droughts in Vietnam, excessive rainfall in Indonesia, and harsh weather in Brazil have devastated crop yields and pushed global market prices higher.

Despite the financial strain, the National Coffee Association notes that two-thirds of Americans still consume coffee every day, and overall consumption has remained relatively stable. However, for those feeling the pinch of rising rent and food costs, the habit is becoming harder to maintain.

Sharon Cooksey, 55, of North Carolina, used to visit Starbucks every morning but eventually switched to brewing at home. After discovering that a bag of Lavazza coffee was significantly cheaper, she realized that an entire bag—which lasts for weeks—costs the same as one latte at a shop. “I’ll be damned if it didn’t taste so good,” she said, surprised to find she preferred her own brew.

For Chandra Donelson, the final straw came during a government shutdown that paused her paycheck. She traded her $8 coffee for a tea blend that costs about twenty cents per cup. As she puts it, “The math just makes sense.”

Espresso Prices in Ukraine: Regional Trends and Cost Changes

Kiev – Qahwa World

The price of a single cup of espresso in Ukraine continues to rise, reflecting broader shifts in the country’s coffee market. As espresso forms the base of most coffee drinks, changes in its cost directly influence café pricing nationwide.

Data published by Opendatabot shows that in December 2025, the average price of an espresso reached 41 hryvnias. This marks a 17% increase compared to the same period last year, while prices have almost doubled since the beginning of the full-scale war.

Price differences between regions remain noticeable. The Lviv region currently records the highest average price, with a cup of espresso costing 47 hryvnias, up 19% year on year. This is the first time in several years that the region has topped the national price ranking.

The Odesa region follows closely, where espresso is sold for an average of 45 hryvnias per cup.

At the opposite end of the scale, the Khmelnytskyi region offers the lowest prices, with espresso costing around 33 hryvnias, despite an 18% annual increase. Prices remain relatively moderate in the Zaporizhzhia and Kirovohrad regions, where a cup averages 35 hryvnias.

The sharpest annual rise was recorded in the Sumy region, located near the frontline. There, espresso prices increased by 26% over the year, bringing the average cost to approximately 36 hryvnias.

The Espresso Index is commonly used as an economic benchmark, tracking the price of a standard espresso to compare living costs, purchasing power, and inflation trends across different regions and countries.

In related commodity news, global cocoa prices previously hit a record high, with New York futures reaching USD 11,578 per metric ton. By the end of April, however, cocoa bean prices fell by 26% within just two days.

Rising Prices Redraw Coffee Consumption Habits

Dubai – Qahwa World

Surging coffee prices have not pushed consumers to abandon their daily cup. Instead, higher costs are reshaping how coffee is consumed. As global inflation weighs on household budgets, many consumers are adjusting purchasing habits rather than giving up a routine that has become embedded in everyday life.

Market indicators show that coffee demand remains relatively steady despite higher prices, highlighting the sector’s resilience and ability to adapt. This comes at a time when climate-related challenges and trade pressures continue to drive costs upward across global supply chains.

Production Under Pressure, Prices on the Rise

Coffee markets are facing a widening gap between supply and demand. Output has been affected in several key growing regions, while transportation and logistics costs have risen. Together, these factors have contributed to elevated price levels over the past period.

Top Coffee-Producing Countries

(thousand bags, 60 kg per bag)

Rank Country Expected Production
1 Brazil 63,000
2 Vietnam 30,800
3 Colombia 13,800
4 Indonesia 12,450
5 Ethiopia 11,560
6 Uganda 6,875
7 India 6,050
8 Honduras 5,800
9 Peru 4,200
10 Mexico 3,903

New Ways to Keep the Habit

Rather than cutting coffee out altogether, consumers are increasingly turning to lower-cost alternatives. Home brewing has gained popularity, with many attempting to recreate café-style drinks using simple equipment. This approach allows consumers to preserve the experience while reducing spending.

The shift reflects a broader rebalancing of priorities, where enjoyment is maintained but costs are kept under control.

Coffee Shops Adjust Their Strategies

Changes in consumer behavior have also prompted cafés to rethink their business models. Faster service options and more affordable menu choices are becoming more common, as operators respond to growing price sensitivity.

Market observations suggest that coffee consumption has not declined, but has instead taken new forms, with customers opting for simpler or less expensive options rather than stopping purchases entirely.

Coffee as a Resilient Consumer Good

Coffee offers a clear example of a product with relatively flexible demand in the face of price shocks. Even as prices reach historically high levels, consumption remains broadly stable, reflecting coffee’s status as a daily essential for many people.

Largest Coffee-Consuming Markets (2025–2026)

(thousand bags, 60 kg per bag)

Rank Country / Entity Expected Consumption
1 European Union 41,870
2 United States 26,550
3 Brazil 22,162
4 Japan 7,550
5 Philippines 6,780
6 China 5,500
7 Indonesia 4,900
8 Canada 4,800
9 Vietnam 3,750
10 Russia 3,610

US Roasters Tear Through Coffee Stocks Waiting for Brazil Trade Deal

New York – Qahwa World

Coffee roasters in the United States are depleting their stockpiles while waiting for the outcome of ongoing U.S.–Brazil trade negotiations — talks that could determine whether they must continue paying higher prices for alternative coffee sources.

Brazil, which supplies about one-third of the beans consumed by the world’s largest coffee market, has been effectively priced out of the U.S. since August, when President Donald Trump’s administration imposed a 50% import tariff on Brazilian coffee — a move widely viewed as politically motivated.

The tariff was seen as retaliation against Brazil’s left-wing President Luiz Inacio Lula da Silva, following tensions with the U.S. over his predecessor Jair Bolsonaro. The measure has disrupted the $340-billion U.S. coffee industry, leaving importers with stranded shipments, roasters cancelling deliveries, and consumers paying up to 40% more for coffee.

Industry estimates suggest U.S. coffee stockpiles will reach minimal levels by December. Some importers were forced to pay the 50% duty on cargoes booked before the tariff, while others redirected shipments to avoid it.

Steven Walter Thomas, owner of U.S. importer Lucatelli Coffee, said the tariff is “punitive, political, and personal — between Trump and Lula.” His company stored $720,000 worth of Brazilian coffee in a bonded warehouse in Florida to delay import taxes, while diverting some shipments to Canada to avoid the tariff, despite higher transport costs.

The cost surge has also squeezed major players such as Starbucks, whose CEO Cathy Smith said high coffee prices will remain a “headwind” through at least mid-2026.

Smaller roasters are feeling the pressure too. Downeast Coffee Roasters in Rhode Island said it managed to cancel some Brazilian orders but still faces rising costs for alternatives. Cancellation fees reached $20–$25 per 60-kg bag, on cargoes worth about $250,000 per container.

With Brazil largely off the U.S. market, prices for substitutes from Colombia, Mexico, and Central America have risen around 10%, while Brazilian prices have fallen about 5%.

Retail coffee prices in the U.S. climbed 41% year-on-year in September, reaching an average of $9.14 per pound, according to the Bureau of Labor Statistics — a key driver of food inflation. Tight supply and record-high Arabica futures on the ICE exchange continue to fuel the trend.

“I’m not looking too much into brands anymore — I’m going for the deals,” said Sherryl Legyin, a cashier from New Jersey.
“It used to be $6 or $7, now it’s $11,” added travel agent Yasmin Vazquez.

Traders estimate U.S. stocks at about 4 million 60-kg bags, likely to drop to 2.5–3 million by December — close to minimum operational levels. The U.S. typically consumes 25 million bags per year, with 8 million coming from Brazil.

President Lula said he remains optimistic that a trade deal with Washington could come “faster than anyone thinks.”
Trump responded cautiously: “I don’t know if anything’s going to happen, but we’ll see.”

Until then, the price of an American cup of coffee is expected to stay high.

Coffee Prices Continue to Rise in Russia, with a Further Increase Expected in 2026

Moscow – Qahwa World

Coffee prices in Russia continue to rise alongside growing consumer spending on this daily beverage, which has become a symbol of modern lifestyle across the country. According to the financial platform Vyberu.ru, about one-third of Russians spend between 3,000 and 5,000 rubles per month on takeaway coffee. Around 11% of respondents buy coffee every day, 3% purchase it several times daily, while 27% do so three to five times a week. Nearly 30% of respondents said they don’t buy takeaway coffee at all.

The survey also revealed that 42% of consumers feel that coffee has little impact on their monthly budgets, while 26% say the growing prices have become a noticeable financial burden. According to Rosstat, the Russian Federal Statistics Service, the average price of a kilogram of instant coffee surpassed 4,000 rubles in September 2025, marking the highest level in the country’s history.

Market analysts predict that prices will continue to rise, with an additional 20–25% increase expected in 2026. Dmitry Gushchin, CEO of a Russian coffee production company, explained that the next wave of price growth will be driven mainly by currency fluctuations and new tax policies, rather than by global market changes. He added that the recent trade tensions reignited by U.S. President Donald Trump have also affected global coffee flows and tariffs, contributing to the anticipated rise.

“We expect coffee prices to increase by about a quarter in 2026. Even if New York and London exchange prices remain stable, currency swings and trade barriers will play a key role,” said Gushchin in an interview with Gazeta.ru.

He warned that new import tariffs in the U.S., the world’s largest coffee consumer, could reduce global demand and indirectly push up prices in Russia, especially if the ruble weakens against the dollar. Currently, 150 grams of instant coffee costs about 580 rubles, 250 grams of ground coffee about 656 rubles, and the same amount of roasted beans nearly 800 rubles.

Sergey Rumyantsev, founder of One Price Coffee, confirmed that the price surge began last year and reached its sharpest level in the past five decades. He emphasized that the current rise is less about global market fluctuations and more about domestic inflation and new tax measures.

Despite these pressures, experts agree that Russians are unlikely to abandon their daily coffee rituals. For many, coffee remains a source of comfort and focus — a small luxury that provides both energy and emotional satisfaction. As coffee culture continues to grow, analysts believe that in 2026, Russians will not only maintain their consumption levels but also increase their spending in line with global trends.

Coffee Prices in Russia Soar to 4,000 Rubles per Kilogram

Moscow – Qahwa World

Coffee prices in Russia have reached an all-time high, with instant coffee exceeding 4,000 rubles per kilogram for the first time. Ground and roasted coffee have also risen sharply, prompting a noticeable decline in demand of 4–11% across categories.

A Steep Climb Over the Past Year

According to Russia’s Federal State Statistics Service (Rosstat), the price of natural instant coffee rose to 4,006 rubles per kilogram in September 2025, up from 3,988 rubles in August — an annual increase of 18.3%. The price of ground and roasted coffee jumped to 1,994 rubles per kilogram, marking a 29.3% rise compared with last year. In the foodservice sector, the average cup of coffee now costs 110.9 rubles, up 13.6% year-on-year.

Analytics from Check Index show that between June and August, the average retail price of coffee reached 829 rubles, 12% higher than in 2024. The average receipt for whole-bean coffee grew by 22% to 1,508 rubles per pack, while instant coffee climbed 11% to 461 rubles. Ground coffee increased by 16% to 650 rubles, and coffee capsules saw a 17% rise to 881 rubles per pack.

Why Coffee Is Getting More Expensive

The primary driver of the surge is the global rise in coffee prices. Over the past year, Arabica prices have increased by 1.5 times, while Robusta surged by 40% in just three months.
The International Coffee Organization (ICO) attributes this to poor harvest conditions in Brazil, the world’s largest producer. Additional pressure has come from U.S. tariffs on Brazilian coffee, which encouraged American roasters to stockpile supplies. European roasters are also building reserves ahead of the EU’s deforestation-free supply regulations.

According to Olga Lebedinskaya, Associate Professor at the Plekhanov Russian University of Economics, domestic factors are also adding strain: inflation, higher transportation costs, international payment difficulties, and rising labor and rental expenses have all contributed to the surge.

“The market has become highly concentrated, leaving few alternative sources,” she explains. In 2025, Brazil overtook Vietnam as Russia’s main coffee supplier. From January to September, Russian companies imported $287.9 million worth of Brazilian coffee beans, nearly double the value imported during the same period in 2024.

Lebedinskaya notes that Laos could become an alternative source, but logistical barriers remain unresolved. “While for Russia this would serve as a niche complement to Brazilian and Vietnamese supplies, for Laos it means diversifying exports without raising costs dramatically,” she said.

What to Expect in 2026

Lebedinskaya forecasts that global price increases will reach Russia’s retail market with a six-month delay, meaning consumers are likely to see new price levels by spring 2026.
“Many coffee shops are already gradually adjusting their prices to soften the impact,” she noted, adding that the traditional tactic of replacing Arabica with cheaper Robusta is no longer effective, as both varieties are now priced nearly equally.

She expects coffee shops to expand their beverage menus by promoting alternatives such as matcha, chicory, and milk-based drinks, while espresso and Americano will likely see the fastest price growth.

According to Alexey Plugov, Director of the Agribusiness Analytical Center AB-Center, 2025 is set to record the highest average global coffee prices since the 1977 coffee crisis. In 2026, he predicts that prices will remain high but fall by 10–15% from 2025 levels.

Tea and Cocoa: Moderate Movements

Rosstat data show that as of October 6, the price of black tea in Russia reached 1,351.9 rubles per kilogram, rising 7.3% over the year — slower than the overall annual inflation rate of 8.1%. According to AB-Center, green tea prices grew by 3.9%, while black tea in bags increased by only 1.6%, averaging 84.7 rubles for a 25-bag pack.

In contrast, cocoa powder prices rose 7.1% year-on-year in September to 1,139 rubles per kilogram. Plugov notes that global tea prices could rise 8–12% in 2026, while cocoa prices may fall 5–10%, though still remaining well above 2022–2023 levels.

Tariff-Fueled Price Hikes Hit U.S. Consumers

New York, September 13, 2025 – Qahwa World –U.S. consumers are beginning to feel the full impact of the Trump administration’s sweeping tariffs, as new data shows prices rising sharply across a range of imported goods.

The Consumer Price Index (CPI) climbed 2.9% in August compared to a year earlier, marking the fastest inflation rate since President Trump’s second inauguration in January. Analysts say the acceleration reflects tariffs filtering through the economy, with heavily imported goods seeing the steepest increases.

Although tariffs were first announced in April on what Mr. Trump dubbed “Liberation Day,” their implementation was delayed as trade negotiations continued. Many businesses initially stockpiled goods or absorbed costs to shield consumers. That strategy is now waning, according to the Federal Reserve’s latest Beige Book, which found widespread price hikes linked to tariffs in August.

Beth Hammack, president and CEO of the Federal Reserve Bank of Cleveland, told CBS News that companies are increasingly forced to pass along higher costs: “Some businesses have no choice but to start passing on tariff-related costs to consumers.”

Major retailers including Home Depot, Macy’s, and camera maker Nikon have already confirmed price increases. EY-Parthenon chief economist Gregory Daco noted that while many businesses initially shouldered the burden, “there is a limit to how long and how much of that they can do.”

The White House insists inflation remains contained. Spokeswoman Karoline Leavitt highlighted that overall CPI is tracking at a 2.3% annualized rate since Mr. Trump took office and pointed to easing wholesale inflation. She credited the administration’s policies, citing “historic tax cuts, massive deregulation, and energy dominance” as drivers of growth.

Goods Most Affected

August CPI data shows sharp increases in categories reliant on imports, including:

  • Coffee: +21% (Brazilian beans now face a 50% tariff; the U.S. imports 80% of its unroasted coffee from Latin America).

  • Audio equipment: +12%

  • Household furniture: +10%

  • Bananas: +6.6%

  • Women’s dresses: +6.2%

  • Watches: +5.6%

  • Motor vehicle parts: +3.4%

Pressure on Households

With wages rising more slowly, the tariff-driven costs are squeezing lower-income families. Heather Long, chief economist at Navy Federal Credit Union, warned, “Food, gas, clothing and shelter all had big cost jumps in August. And this is only the beginning of the price hikes.”

Consumers like Clara Moore, a researcher from Newark, New Jersey, are already feeling the strain. She said her grocery bills climbed from $175 to $250 in the past year, forcing her to cut back on streaming services and discretionary purchases.

Economists expect inflationary pressure to persist through year-end, with Oxford Economics’ Ryan Sweet predicting that consumers will absorb about two-thirds of the tariff costs: “You’ll see more of the tariffs passed on to consumers with each passing month.”