Tag: coffee roasting

JDE Peet’s Reports Strategic and Operational Progress, Confirms 2025 Outlook

Posted on by Qahwa World

Amsterdam – Qahwa World

JDE Peet’s N.V. (Euronext: JDEP), the world’s leading pure-play coffee company, announced continued progress in implementing its new brand-led growth strategy and productivity initiatives while reaffirming its 2025 financial outlook.

Strategic and Productivity Initiatives Under Way

On July 1, 2025, JDE Peet’s launched its “Reignite the Amazing” strategy, designed to accelerate brand-led growth and enhance operational efficiency. The company reported solid progress across several fronts:

  • U.S. Integration: The full integration of the U.S. capsules business into Peet’s Coffee was completed following the discontinuation of the L’OR Barista roll-out in the American market.

  • Distribution Transition: Peet’s is transitioning from its Direct Store Delivery (DSD) system to a direct central distribution model in the U.S., expected to be completed by the end of the first half of 2026.

  • Portfolio Optimization: The company exited its low-margin Food Ingredients (B2B) business in Asia.

  • Manufacturing Footprint: Two additional plant closures were announced—one in northeastern Brazil and another in the northeastern United States—as part of an ongoing global optimization program.

  • Brand Rationalization: Fifteen long-tail brands are scheduled for transition within the next six months.

  • Cultural Transformation: JDE Peet’s is reshaping its corporate culture around four newly defined values—Dare to amaze, Own it, Make it simple, and Win together—to foster agility, ownership, and transparency across the organization.

Business Performance Update

The company stated that its overall third-quarter performance was broadly in line with expectations, taking into account anticipated retailer negotiations and customer pre-buying during the first half of the year.

JDE Peet’s reaffirmed its 2025 outlook, citing strong discipline in pricing and cost control that continues to support gross profit and adjusted EBIT. Approximately 96 percent of the second wave of global price negotiations, which began in July, have already been completed.

While green-coffee prices remain significantly elevated and increasingly volatile compared to previous years, JDE Peet’s said it continues to manage these pressures effectively. The company also confirmed the termination of its share-buyback program as of September 1.

Update on Keurig Dr Pepper Transaction

The planned public offer by Keurig Dr Pepper Inc. (KDP) for all issued and outstanding shares of JDE Peet’s is progressing as scheduled:

  • The regulatory antitrust filing has been submitted in the U.S.

  • The company has received positive advice from JDE Peet’s Dutch Works Council.

  • The transaction closing remains expected in the first half of 2026, subject to the satisfaction or waiver of customary pre-offer and closing conditions.

About JDE Peet’s

JDE Peet’s is the world’s largest pure-play coffee company, serving approximately 4,400 cups of coffee per second across more than 100 markets. Guided by its Reignite the Amazing strategy, the company is pursuing brand-led growth through three global power brands—Peet’s, L’OR, and Jacobs—alongside a portfolio of nine local icons.

In 2024, JDE Peet’s generated €8.8 billion in sales and employed more than 21,000 people worldwide.
More information: www.jdepeets.com

Roast Magazine Reveals 2026 Roaster of the Year Winners

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Dubai – Qahwa World

Two outstanding coffee companies have earned top recognition in the 22nd annual Roaster of the Year awards presented by Roast Magazine. Kafiex Roasters and Driftaway Coffee were named the 2026 winners in the Micro and Macro categories, respectively. Their achievements will be highlighted in the November–December 2025 issue of the magazine.

Each year, Roast Magazine selects two roasters that set benchmarks for excellence in coffee quality, environmental responsibility, education, and community engagement. The Micro Roaster of the Year category honors companies producing under 100,000 pounds annually, while the Macro category recognizes those exceeding that volume.

Kafiex Roasters: 2026 Micro Roaster of the Year

Hailing from Vancouver, Washington, Kafiex Roasters operates as both a roaster and café business. Established in 2018 by Matthew and Seidy Selivanow, the company is widely recognized for its focus on sustainability and education. Kafiex runs two coffee shops and has introduced a range of environmentally friendly initiatives, including a zero-waste specialty instant coffee line and a roasting system designed to minimize emissions.

Beyond roasting over 16,000 pounds of coffee in the past year, the team invests heavily in bilingual training programs, direct relationships with producers, and inclusive education efforts that reflect its commitment to accessibility and community empowerment.

Driftaway Coffee: 2026 Macro Roaster of the Year

Founded in Brooklyn, New York, in 2014 by Anu Menon and Suyog Mody, Driftaway Coffee has become known for its personalized approach to coffee education and sustainability. The immigrant- and woman-led business specializes in subscription-based coffee experiences that connect consumers directly with farmers through virtual tastings and transparent sourcing.

Driftaway’s sustainability efforts include compostable packaging, full pricing transparency, and consistent support for women- and minority-owned farms. The company also donates a portion of its proceeds to World Coffee Research. Over the past year, Driftaway roasted more than 125,000 pounds of coffee, continuing its mission to combine environmental responsibility with consumer education.

Honoring Innovation and Impact

The finalists in this year’s competition reflect the evolving spirit of specialty coffee. Alongside Kafiex in the Micro category were Three Keys Coffee and Dessert Oasis Coffee Roasters, while Corvus Coffee and Nossa Familia Coffee joined Driftaway as Macro finalists.

All of the contenders demonstrated exceptional leadership in sustainability, equity, and community building — values that continue to define the future of coffee roasting worldwide.

The Lifecycle of Coffee..From Tree to Cup

Posted on by Qahwa World

Dubai – Qahwa World

The coffee tree, belonging to the Coffea genus, thrives in tropical climates between the Tropics of Cancer and Capricorn. Notable species include Coffea arabica (Arabicas) and Coffea canephora (Robustas). Arabica, characterized by large bushy growth, produces cherries with two flat seeds, commonly known as coffee beans. In contrast, Robusta, a robust shrub or small tree, yields smaller oval seeds and is resilient in hotter climates.

Temperature and altitude play crucial roles, with Arabica thriving in 15 to 24ºC conditions and Robusta excelling in 24 to 30ºC temperatures. Rainfall requirements range from 1,500 to 3,000 mm annually, with Arabica being less demanding. While Robusta can grow up to 800 meters above sea level, Arabica thrives at higher altitudes, often cultivated in hilly terrains.

Harvesting the Beans

Hand-picking is the norm for harvesting ripe coffee cherries due to the mountainous landscapes, except in Brazil where machinery finds utility. Pickers, every 8 to 10 days, meticulously select only fully ripe cherries. Arabica’s selective picking, though labor-intensive, is favored for its quality. Harvested cherries yield 2 to 4 kilos, and a skilled picker can harvest 45 to 90 kilos per day, resulting in 9 to 18 kilos of coffee beans.

Processing the Harvest

Post-harvest, the next step involves separating the coffee seeds from the cherries and drying them. Two methods prevail: the dry or ‘natural’ method and the wet method. The dry method, simpler and older, dries whole cherries in the sun for up to four weeks before further processing. The wet method involves pulping, fermenting, washing, and then drying the beans, which takes 8 to 10 days.

Roasting and Grinding

With over 1,000 aroma components identified, roasting conditions determine the final coffee flavor. Green coffee beans undergo roasting at 180ºC to 240ºC for 1.5 to 20 minutes, influencing color and aroma intensity. Roasting occurs in rotating drums or fluidized bed roast chambers, followed by cooling and potential packaging as whole beans.

Brewing and Consumption

Arabica dominates global coffee cultivation, spanning Latin America, Central and East Africa, India, and Indonesia. Robusta thrives in West and Central Africa, Southeast Asia, and Brazil. Different brewing methods, such as filter, plunger, espresso, Swedish, and Turkish, cater to diverse preferences. Instant coffee, made from roasted and ground beans, utilizes either spray-drying or freeze-drying methods.

Understanding Coffee Composition

Caffeine, antioxidants, and diterpenes contribute to coffee’s unique flavor and physiological effects. Caffeine, a mild stimulant, has desirable effects in moderation. Antioxidants, including chlorogenic acids, offer potential health benefits. Diterpenes, like cafestol and kahweol, present in oil, impact cholesterol levels, with brewing methods influencing their concentration.

Exploring Health Considerations

Coffee composition also involves compounds like Ochratoxin A, acrylamide, and furan, which require careful monitoring and adherence to safety regulations. Nutritionally, black coffee is low in macronutrients, providing only 1-2 kcal per 100 ml. Micronutrients like potassium, magnesium, and niacin vary based on preparation methods.

Coffee and Hydration

Black coffee, comprising over 95% water, does not lead to dehydration when consumed in moderation. Studies suggest that caffeine’s diuretic effects are outweighed by the fluid intake from coffee. Moderation, encompassing 3-5 cups per day, aligns with a balanced diet and active lifestyle, providing an enjoyable journey from tree to cup.