Dr. Steffen Schwarz: EUDR Simplification Remains an Administrative Monster

Dubai – Ali Al Zakry | Qahwa World

On May 4, the European Commission published its “simplification” package for the Deforestation Regulation. Some saw it as genuine relief. Others called it cosmetic. Dr Steffen Schwarz described the EUDR as an administrative monster.

Qahwa World opened this file from the beginning. We spoke to six experts from four continents. We published a preliminary investigation summarizing their views. Now we publish the full episodes, one expert per episode, with complete, unedited answers.

Our first guest is Dr. Steffen Schwarz, an applied coffee science expert from Germany and co-founder of Applied Coffee Science. He describes the simplified regulation as “still an administrative monster for many small actors.”

Here is the full interview.

  • What is your overall take on the EU simplification decision? Does it truly reduce the burden, or is it mostly cosmetic?

Dr. Steffen Schwarz: My overall view is that the simplification helps at the margins, but it does not solve the core problem. The EUDR remains an administrative monster for many small actors in the coffee chain.

The intention is absolutely right. Nobody in coffee can seriously argue against forest protection. The question is whether the instrument is proportionate and intelligent enough. At the moment, I fear that it mainly simplifies the system for those who already have the structures to deal with it: large importers, large exporters, certification bodies, and companies with compliance departments.

For small roasters, small importers, and direct trade relationships, the fundamental burden remains. Coffee is not only a bulk commodity. Many of the most valuable coffees in Europe come from small farms, old varieties, rare cultivars, agroforestry systems, and micro-lots. These coffees may be fully deforestation-free, but proving that in the required administrative format can become disproportionately expensive.

So yes, simplification is welcome. But if the system still makes it easier to import large, standardized volumes than small, diverse, direct-trade lots, then we have not fixed the real problem.

  • Who benefits the most from this simplification?

The biggest beneficiaries will probably be large companies and low-risk exporting countries with organized documentation systems. They can spread compliance costs over large volumes and integrate the EUDR into existing legal, digital, and certification structures.

Small producers may benefit on paper, especially where simplified declarations or reduced obligations apply. But many smallholders outside the EU will still feel the pressure indirectly. The legal obligation may sit with the European operator, but the demand for geolocation data, legality evidence, and traceability will travel upstream to the farm level.

That is where the danger lies. A small farmer who grows coffee under shade, preserves old varieties, and has never cleared forest may still be excluded if the paperwork is too difficult or too expensive. The system may not intentionally discriminate against smallholders, but its practical effect could do exactly that.

In my view, the real winners are those who can industrialize compliance. The potential losers are those whose strength lies in quality, diversity, and relationship-based trade rather than administrative capacity.

  • Soluble coffee is now fully covered, after being excluded before. How do you see this affecting coffee traders and roasters worldwide?

Dr. Steffen Schwarz: From a regulatory logic, including soluble coffee makes sense. If the aim is to prevent deforestation-linked coffee from entering the European market, then it would be inconsistent to regulate green and roasted coffee but leave soluble coffee outside.

However, soluble coffee is often based on complex, high-volume, multi-origin supply chains. It may involve large blends, several processing stages, and coffee from many farms, regions, or countries. That makes traceability more complicated.

For large soluble coffee manufacturers, this will create additional compliance work, but they are generally better equipped to manage it. For traders supplying the soluble industry, the pressure will increase significantly. They will need cleaner documentation, stronger segregation, and better origin data.

The risk is that soluble coffee supply chains will become more consolidated. Suppliers who cannot provide the required documentation may simply be removed from the chain. Again, the coffee may not necessarily become better or more sustainable. It may simply become easier to document.

Is the global coffee supply chain ready for the December 30, 2026 deadline? If not, which part of the industry will take the biggest hit?

Dr. Steffen Schwarz: No, not fully. Some parts of the industry are ready, especially larger exporters, organized cooperatives, multinational traders, and companies already working with detailed traceability systems. But the global coffee sector as a whole is not ready.

The biggest hit will be taken by small producers, small exporters, small importers, and independent roasters working with direct-trade lots. These actors often have the most transparent human relationships, but not always the administrative infrastructure required by the EUDR.

Geolocation is a good example. In theory, it is a powerful tool. In practice, collecting, verifying, storing, and transmitting accurate plot-level data across thousands of small farms is a major challenge. Keeping the December 2026 deadline means that many supply chains will have to make fast decisions.

The easiest decision will often be to reduce complexity: fewer origins, fewer small suppliers, fewer micro-lots, fewer experimental coffees.

That is my main concern. Europe may end up protecting itself legally, while weakening some of the most meaningful forms of sustainable coffee trade.

The EUDR asks the right moral question: should Europe consume coffee linked to deforestation? Clearly, no. But the next question is just as important: can Europe protect forests without pushing small farmers, old varieties, direct trade, and coffee diversity out of the market?

At present, I am not convinced that we have achieved that balance.

Qahwa World – Episode Two tomorrow with Kim Thompson, Co-Founder of RAW Coffee Company in Dubai.

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EUDR Simplification: Six Voices from the Coffee Industry Speak

European Commission Simplifies Deforestation Regulation.. What’s New?

 

 

EUDR Simplification: Six Voices from the Coffee Industry Speak

By Ali Al Zakry · Investigative Journalism · May 11, 2026. In this report, we explore EUDR simplification and feature coffee industry voices on the topic.

Soluble coffee is in, leather out, geolocation stays, but is the global coffee chain ready for 30 December 2026? Six experts from four continents give their verdict.

On 4 May 2026, the European Commission published its long-awaited “simplification package” for the EU Deforestation Regulation (EUDR). The coffee industry held its breath. After the December 2025 amendments, many hoped for genuine relief. What emerged was a contested bundle: new guidance, a draft delegated act, updated FAQs, and a report claiming 75% lower compliance costs for small operators. But critics say the core architecture — geolocation, polygon mapping, and the burden of proof remains intact.

Qahwa World asked six leading voices from Honduras, Germany, Kenya, Vietnam, Dubai and the Netherlands the same four questions. This preliminary report summarises their views. In the coming days, we will publish full, unedited interviews with each participant.

Who participated

Germany
Applied Coffee Science & sensory chemistry
Dubai, UAE
Co‑founder, RAW Coffee Company
Honduras (Copán Ruinas)
Supply chain forensic investigator
Kenya
CEO, Sumseron Coffee – green coffee exporter
Vietnam
Specialty coffee consultant, SCA trainer
Netherlands
Founder, Takumi Collective

What they said: a snapshot

Dr. Steffen Schwarz
On simplification: “Helps at the margins, but the EUDR remains an administrative monster for small players.” Who benefits? Large companies and low‑risk countries with organised documentation. Soluble coffee: Logical but adds complexity to multi‑origin supply chains. Readyness: “No. Small producers, small exporters and independent roasters will take the biggest hit.”
Kim Thompson, RAW Coffee Company
On simplification: “Helps around the edges, but does not remove traceability to farm level.” Who benefits? Larger organisations and origins with digital traceability. Soluble coffee: Closes a loophole, but pressures manufacturers. Readyness: “The vulnerable part is the smallholder end fragmented supply chains risk exclusion.”
Burke Campbell
On simplification: “Cosmetic. Brussels exported the burden to Honduras, Ethiopia, Uganda.” Who benefits? Big companies; low‑risk countries got a sticker, not relief. Soluble coffee: “Closes a real loophole, but taxes value addition at origin.” Readyness: “Hardest hit: African and Central American smallholder co-operatives without national traceability.”
John Seroney
On simplification: “Positive but partial. The real cost: farm mapping, satellite verification, farmer registration.” Who benefits? Large companies and organised chains. Soluble coffee: “Significant closes a loophole but raises pressure on traders.” Readyness: “Not ready in Africa and Asia. Smallholders, small exporters risk exclusion.”
Michael Trung
On simplification: “No real value for farmers or consumers  just higher costs.” Who benefits? (Not stated directly; criticises the “compliance tax”). Readyness: “Global supply chain is not ready for geolocation by December 2026.” Warns of parallels with organic certification where administrative costs swallow farm profits.
Fabricio Scocco Fioravante
On simplification: “Step in the right direction, but incremental.” Who benefits? Low‑risk country exporters and small producers with clearer obligations. Soluble coffee: “Closes a philosophically inconsistent loophole.” Readyness: “Not fully ready. Mid‑tier importers with aggregated complex lots will suffer most.”
“Europe may end up protecting itself legally, while weakening some of the most meaningful forms of sustainable coffee trade.”
Dr. Steffen Schwarz

One thing everyone agreed on

The global coffee supply chain is not ready for 30 December 2026. Not even close. The large traders and multinationals are prepared. But smallholder-driven origins across Africa, Southeast Asia, and Central America lack the infrastructure. As John Seroney put it: “Without financial support, training, and genuine partnerships, small producers risk being excluded from the European market  despite having grown sustainable coffee for generations.”

Burke Campbell added a structural observation: the “except small producers” exemption is an EU‑internal rule. A micro‑operator in Germany can use a postal address instead of polygons. A smallholder in Honduras or Vietnam cannot. “That single clause is the asymmetry.”

What changed — and what didn’t

✔ Soluble coffee is now fully covered (HS 2101 11 00) closing a loophole that allowed instant extracts to bypass the regulation. ✔ Leather and hides (raw, tanned, finished) were temporarily excluded, following industry lobbying documented by Earthsight. ✔ Compliance costs for micro and small operators inside the EU are estimated to fall by up to 75%. However, geolocation coordinates remain mandatory for exporters from low‑risk countries unless they are EU‑based micro operators. The final deadline: 30 December 2026 (large/medium operators) and 30 June 2027 for most micro/small non‑timber operators.

The Commission also announced a global law repository by December 2026, but several experts interviewed note that the burden of proof  polygons, legality evidence, and traceability  still sits with producers outside the bloc.

COMING NEXT — FULL EPISODES

This is the door. Over the next days, Qahwa World will publish six in‑depth episodes, each with complete, unedited answers from every expert.

Dr. Steffen Schwarz
Kim Thompson (RAW Coffee)
Burke Campbell
John Seroney
Michael Trung
Fabricio Scocco Fioravante

First episode: Dr. Steffen Schwarz on why the “administrative monster” remains dangerous for direct trade and micro‑lots.

Key questions: expert answers

Does the simplification exempt low‑risk countries from geolocation?
No. Exporters from low‑risk countries (except EU‑based micro/small primary operators) must still provide plot‑level geolocation coordinates. The relief applies to the risk‑assessment step, but not to polygon mapping.

Why was soluble coffee added now?
According to the European Coffee Federation and the Commission’s delegated act, the previous exclusion created a “fragmented approach” non‑compliant green coffee could be processed into instant and enter legally. Inclusion restores competitive fairness and closes the deforestation loophole.

Will smallholder farmers be pushed out of the EU market?
Most experts we interviewed fear that without technical and financial support, smallholders in Africa, Central America, and parts of Asia will struggle to provide polygon data, annual verification, and legality evidence leading to de‑facto exclusion.

© 2026 Qahwa World | Investigative journalism on coffee, trade & sustainability. Sources: European Commission simplification package (May 2026), expert interviews conducted by Ali Al Zakry. The views expressed are those of the individual experts.

 

 

Michael Trung: After 50, I Became a Beginner in Coffee

An interview with Michael Trung,  Authorized SCA Trainer, coffee consultant, and founder of iO Coffee

Dubai – Ali Alzakary

Most coffee conversations start with a tasting note: chocolate, jasmine, dried fruit. But what if we started instead with a shipping container stuck at customs? Or a farmer watching months of work split open in a single rainstorm?

Michael Trung spent 25+ years in international logistics , moving goods, solving port crises, chasing paperwork. Then, after 50, he did something unexpected: he became a student of coffee. Today, he’s an Authorized SCA Trainer, a Specialty Coffee consultant, and the founder of iO Coffee, where he roasts in Vietnam to keep value with the people who grow the beans.

In this candid interview, Michael shares why COVID forced him to restart, what “the coffee smile” really means, and how logistics taught him to respect not just the bean, but every pair of hands that touches it.

If you care about where your coffee actually comes from not just the origin story, but the real supply chain.. read on.

  • You spent over 25 years in logistics, then suddenly moved into specialty coffee. How did that happen? And did logistics help you see coffee differently?

I come from the service industry. I spent more than 25 years in international freight forwarding—handling customs problems, shipment delays, port congestion, and phone calls at all hours just to keep cargo moving. That was my life for a long time.

Then COVID came and everything slowed down. For the first time in many years, I had time to sit quietly and think. I realized I knew how to move coffee around the world, but I knew nothing about the people growing it. I didn’t know the farming, the soil, or the hard work that happens before a bean even reaches a warehouse or café.

This became my startup life after 50. At an age when many people think about slowing down, I became a beginner again. Coming from logistics, I did not enter coffee as an expert, I entered as a student. In logistics, you learn to respect the journey from point A to point B. In coffee, I learned to respect the people standing at the beginning of that journey. Honestly, coffee taught me one thing: the more I know, the more I know I don’t know.

  • You founded iO Coffee after a long logistics career. How do you use that experience to improve the coffee chain? Have you changed how coffee is shipped because of the mistakes you saw?

Yes, very much. In logistics, one small mistake early on becomes a giant problem later. I’ve lived through the real-world headaches: the “HS code trap” at customs, missing certificates, or your cargo getting “rolled” at the port because of congestion. Coffee is very sensitive to all of this. If it sits in a hot container during a port delay or near something smelly because of a bad equipment choice, the flavor is gone.

Because of my background, I naturally pay attention to airflow, moisture control, packaging, and container cleanliness to protect the bean from farm to cup. But the biggest thing was seeing how little value stays with the farmers. That is why we roast in Vietnam at iO Coffee. I believe the origin should keep more of the reward, not just export the raw material.

For me, sustainability isn’t just a marketing word; it’s about protecting the hard work behind the coffee. That is why we always say: ‘Respect the Bean. Respect the hands.’

  • What pushed you to become an SCA Authorized Trainer and start “Michael Barista” on YouTube?

I used to think coffee was simple. But once you go deep, you see it’s a whole university inside a small bean—chemistry, farming, roasting, and sensory science all connected. I didn’t want to just be a guy with an opinion; I wanted to learn the professional international standards. That led me to become an SCA Authorized Trainer.

YouTube happened naturally. I started ‘Michael Barista’ to document my journey honestly, including my mistakes. I’m not a professor. I’m just an outsider sharing what I discover so that the younger generation feels coffee is something they can approach. I’ve also learned that today, good coffee alone is not enough—you need storytelling and a real connection with people.

  • Uring your many trips to coffee farms, what are three things you never expected to see?

The Sacrifice: I never expected the sheer level of labor. Seeing farmers picking cherries in the heat—that’s a man’s life, not just a product.

The Fragility (The ‘Coffee Smile’): In logistics, timing is important. In coffee, it’s everything. I learned a sad story on the farms: if it rains unexpectedly during harvest, the ripe cherries burst open. We call it the ‘coffee smile,’ but when the coffee smiles, the farmer cries. In just a few hours of rain, months of hard work are destroyed. It made me realize how sensitive this journey really is.

The Hope: I see younger farmers returning to the farms with new ideas while still respecting the older generation. They are bringing science and sustainability to the dirt, and that gives me hope for the future of Vietnamese coffee.

  • Vietnam is a top producer of Robusta. How do we move toward “value” instead of only “volume”?

For many years, Vietnam was known mostly for volume. But now I see more people focusing on quality, transparency, and Fine Robusta. People around the world now want more than just flavor notes; they want to know who produced the coffee and how it was handled.

I’m still learning how to balance my operational ‘logistics’ brain with the storytelling side. In logistics, we just moved cargo. In coffee, we have to share the heart behind the work. I don’t think we need too much noise. Good coffee speaks slowly. The best we can do is keep improving—little by little, season by season, cup by cup.


Michael Trung is an Authorized SCA Trainer and founder of iO Coffee in Vietnam. Find his educational content on YouTube as “Michael Barista.”

An Extraordinary Interview with Professor Chahan Yeretzian, Pioneer of Cell-Grown Coffee

Dubai – Ali Alzakary
For three decades, Professor Chahan Yeretzian has been one of the most respected voices in coffee science. As Emeritus Professor of Analytical Chemistry and head of the ZHAW Coffee Excellence Centre at the Zurich University of Applied Science (ZHAW) in Switzerland, he has witnessed every major shift in how we understand, roast, and taste the world’s most beloved beverage. But five years ago, even he found himself entertaining an idea that many in the industry dismissed as science fiction: growing coffee not on mountainsides, but in bioreactors.

Today, that once-outlandish vision is close to commercial reality. Food Brewer AG, working closely with Professor Yeretzian’s team, is preparing to bring cell-cultured coffee to market by late 2027. The natural coffee bean, he has long argued, functions as a “pressurised micro-reactor” essential for flavour development. So how do you replicate that inside a steel tank? Can lab-grown cells ever deliver the sensory complexity of a great espresso? And what happens to the millions of smallholder farmers across the Coffee Belt if production shifts to laboratories in Zurich or Singapore?

We sent these questions, probing, sceptical, and deeply curious, to Professor Yeretzian. His answers arrived with characteristic rigour, honesty, and a surprising dose of optimism. He does not see cell-grown coffee as a replacement for tradition. He sees it as a necessary complement, a tool for stability, and perhaps even an invitation to rethink what coffee can be.

What follows is an extraordinary interview about an extraordinary idea. Read on.

The “Micro-Reactor” Challenge

Professor, you have famously described the natural coffee bean as a “pressurized micro-reactor” essential for flavor development. Given that cell-cultured biomass lacks this physical structure, how close can we realistically get to that “god shot” of espresso? Are we chasing a chemical mirror image, or is the goal to create an entirely new sensory category?

Your 2024 study showed that lab-grown samples hit about 40 percent of the aromatic intensity of traditional beans. From a chemist’s perspective, is that “flavor gap” a temporary hurdle of scaling, or an inherent limitation of growing cells outside the cherry?

My interest in cell-grown coffee comes from multiple directions.

First, sustainability and supply. When I started in coffee science and research thirty years ago, sustainability in coffee plantations and cell-grown coffee were hardly subjects in science and economics. My growing interest began five years ago, from the realisation that traditional coffee cultivation had become so successful and was produced in such huge volumes that at some point in the future, (i) the demand for traditional farm-grown coffee would outstrip supply, (ii) coffee prices would rise with no return, and (iii) coffee consumption would become unsustainable in terms of climate change, water, life cycle assessment, and so on. Even if I was not and am not a proponent of substituting farm-grown coffee with cell-grown coffee, it seemed obvious to me that cell-grown coffee, as an option to close the gap between supply and demand of traditional mainstream coffee, was a very good solution.

“Cell-grown coffee is neither meant to replace traditional coffee, nor is it my ambition to replace high-quality specialty coffee. For the moment, it shall close the gap and aim at the quality of mainstream coffee.”

Cell-grown coffee is neither meant to replace traditional coffee, nor is it my ambition to replace high-quality specialty coffee. For the moment, cell-grown coffee shall close the gap and aim at the quality of mainstream coffee, not specialty coffee. But if the price of traditional coffee continues to climb and the quality of cell-grown coffee improves, which it will, it is possible and even probable that cell-grown coffee competes with, or partly displaces, farm-grown specialty coffee.

As of today, cell-grown coffee does not reach the intensity of a good espresso. But a project between Food Brewer AG and the Coffee Excellence Centre of the ZHAW, sponsored by the Swiss National Science Foundation, has precisely that objective: to find strategies and technologies to increase the flavour intensity and improve the profile, both the sensory experience and the chemical composition, of cell-grown coffee to mimic farm-grown coffee. While this will increase and evolve over the coming years, I expect the intensity and profile will reach the target of mimicking a good farm-grown coffee within twelve months, though not necessarily a “god shot” of espresso.

In conclusion, while the flavour profile of good espresso is a target of the ongoing project for the next twelve months, in the long term we want to create an entirely new sensory category with a possible signature flavour profile. We could try to create a flavour that people recognise as coffee from, say, Food Brewer, a common base and core with an individual, proprietary top note. I wrote a book chapter on the flavour pyramid, together with Imre Blank and Stefan Palzers, in 2007.

Second, energy consumption. The realisation that cell-grown coffee, first ground as green coffee and then roasted, versus traditional coffee, first roasted as whole beans and then ground, leads to an overall tenfold lower energy consumption during roasting. This is because of smaller particle size, shorter roasting time, slightly lower temperature, and drier coffee particles. Even if roasting accounts for only about five percent of the total carbon footprint along the whole value chain, it remains a factor in reducing energy consumption. With expected higher and more volatile energy costs in the future, the more stable and predictable costs of cell-grown coffee become an advantage.

Third, technology. Coffee is traditionally roasted as whole beans to make them brittle and easy to grind, after which the roasted beans are ground. But after reviewing the literature on roasting, I believe flavour formation during roasting is under-researched, and I expect science will strongly improve roasting technology. While the image of a “pressurized micro-reactor” remains correct, roasting technology can be modified and adapted for ground green coffee, for example, by adding fat during roasting or using a coarse grind. Research on defects by the ZHAW, sponsored by the SCA, also shows that broken beans have a smaller sensory impact than previously believed.

Fourth, mimicking the sensory profile of traditional coffee. For an expert, the intensity of a “god shot” espresso can only be reached by roasting intact beans. But here comes the but: the sensory profile of roasted ground coffee depends mainly on three parameters: grind size (the coarser the grind, the closer the sensory profile to whole-bean roasting; larger than 700 micrometres is ideal), freshness, and addition of fat during roasting to selectively capture fat-soluble coffee flavour compounds.

Fifth, creating novel sensory profiles. Cell-grown coffee is authentic coffee. This gives it the freedom to taste outside the traditional framework of an espresso. In recent years, we have come to accept and even love the flavour profiles of fermented coffee, fruity and sweet, notes that we would not have recognised as coffee fifteen years ago. Since cell-grown coffee is authentic, we could and should be free to create entirely new flavour profiles. Be creative. But cell-grown coffee will also be able to reproduce traditional espresso, and I hope soon at a stable and good price. One additional trend I see is the transition from espresso to other cup formats, such as filter coffee. Soon, the benchmark may shift from traditional espresso to filter coffee.

In conclusion, cultured coffee has the structure of ground green coffee and indeed lacks the structure of a tree-grown whole bean as a “pressurized micro-reactor” for roasting and flavour formation. The whole-bean structure is important but probably not absolutely necessary for coffee flavour development. There are potential structural workarounds, such as pressing the cell-grown powder into a bean-like structure to use existing roasting equipment, a “plug-and-play” solution; grinding or growing coarse; or adding some fat during roasting to catch and encapsulate fat-soluble flavour compounds. There are also potentially new roasting technologies that can add intensity.

“Cell-grown coffee is authentic coffee. This gives it the freedom to taste outside the traditional framework of an espresso… we should be free to create entirely new flavour profiles.”

For the moment, the intensity of coffee prepared with cell-grown coffee is less than fifty percent of good traditional coffee. Still, we first want to mimic traditional coffee, which I assume will be successful within twelve months. Once achieved, cell-cultured coffee has the freedom to chase an entirely new sensory category, composed of base, core, and top note. We are already accepting and partly loving coffee with novel flavour notes that did not previously belong to the flavour world of coffee, such as strongly fermented coffee or very lightly roasted coffee, as long as it is coffee. So I assume the current “flavour gap” is a temporary hurdle.

There is an ongoing larger science project, one million Swiss francs, between Food Brewer AG and the Coffee Excellence Centre of the ZHAW, largely financed by InnoSuisse, on flavour enhancement, matching the profile to traditional coffee, scaling to larger production volumes, and a comparative life cycle assessment of cell-grown versus traditional coffee. The research in this collaboration aims to mimic the pressurised micro-reactor and close the existing gap, and multiple strategies are being explored. Furthermore, cell-cultured coffee contains most of the coffee-specific precursors and volatiles, which can be tasted in the cup. Missing or low levels of precursors, such as chlorogenic acids due to structural differences, can be boosted by modifications during roasting: addition of fat, coarser grind, post-processing, and new roasting technologies.

Disruption and the Global Value Chain

The industry is watching Food Brewer AG and its recent funding rounds very closely. As this technology moves from the lab to the shelf, how do you see the pricing architecture evolving? Will lab-grown coffee debut as a premium sustainability play, or is it positioned as a high-volume solution to stabilize a volatile commodities market?

There is a brewing concern about the “de-skilling” of the coffee origin. If we shift production to bioreactors in Zurich or Singapore, what happens to the socio-economic fabric of the Coffee Belt? Can this technology coexist with smallholder farmers, or are we looking at a future where the Global North produces its own supply?

Concerning Food Brewer AG, this company has in opinion the most advanced in cell-cultured products. They already produce very good cell-cultured chocolate in large volumes and will soon also produce good cell-cultured coffee in larger quantities. Food Brewer’s ambition is to offer a price-competitive cell-cultured coffee. Their foremost aim is to be a reliable addition to conventionally farmed coffee, both in terms of pricing and volume. At the same time, Food Brewer wants to reduce the dependence of companies on farm-grown coffee.

Initially, Food Brewer will likely price cell-cultured cocoa above commodity prices while scaling up. The same will be true for coffee. But I expect the bulk of cell-cultured coffee production will soon be for mainstream quality products, priced equally to or even lower than traditional mainstream coffee. In the future, Food Brewer does not exclude positioning selected varieties as premium specialty coffee.

In conclusion, Food Brewer’s target is to close the gap between demand and supply, and to stabilise the price of coffee in the commodities market. After an initial premium positioning, and as volume increases, the price will decrease and become equal to or lower than farm-grown commodity coffee. But if the price of traditional coffee continues to rise, cell-grown coffee could take a larger share of the coffee market than simply closing the gap.

“The low-skilled and price-sensitive commodity coffee market will probably shift partly to cell-grown coffee. Food Brewer will then complement traditional coffee farming.”

Now, to the question of de-skilling and the socio-economic fabric of the Coffee Belt. In my opinion, these are not the same thing. I expect farm-grown coffee production will shift in the future towards higher-priced and highly skilled high-quality coffee. Traditional high-quality coffee farming and the skills related to it are essential for the world’s coffee supply. These traditions and the know-how, especially in post-harvest treatment and fermentation for flavour development, are also guiding how cell-cultured coffee is being developed. In contrast, the low-skilled and price-sensitive commodity coffee market will probably shift partly to cell-grown coffee. Food Brewer will then complement traditional coffee farming.

The Transparency and Health Factor

One of the most striking findings in your research was the sharp decline in caffeine and chlorogenic acids in cultured cells. Beyond the buzz, these compounds are tied to the health benefits consumers associate with coffee. In your view, will “cellular coffee” ever be able to claim the same nutraceutical profile as a farm-grown bean?

While cell-cultured coffee is marketed as “deforestation-free,” has there been a rigorous Life Cycle Assessment comparing the energy footprint of massive bioreactors against traditional, carbon-sequestering agroforestry?

I think and hope that cell-cultured coffee will be able to claim a similar nutraceutical reputation and profile as a farm-grown bean. Perhaps even better. For the moment, caffeine and chlorogenic acids are indeed lower in cultured coffee. But in principle, secondary metabolites like caffeine and chlorogenic acids can be increased; this remains to be shown and done. Lower caffeine and chlorogenic acids could also be seen as a health advantage. Indeed, we see health trends moving towards caffeine-free or low-caffeine coffee consumption. So cell-grown coffee also has properties that could position it as “healthy coffee.”

Cell-cultured coffee from Food Brewer contains caffeine in the culture broth, which could, if needed, be purified and added post-cultivation.

As for life cycle assessments: LCAs on plant cell-based production have shown the potential to reduce water usage, footprint, and global warming by nearly ninety percent. Part of the InnoSuisse project is to challenge and specify this number.

Regulatory Hurdles and Market Adoption

We are seeing regulatory movement in Singapore and the European Union, but the “consumer ick factor” remains a hurdle for many biotech foods. How do you plan to bridge the narrative gap? Do you see hybrid blends, mixing traditional beans with lab-grown biomass, as the necessary “Trojan Horse” for mass-market acceptance?

As someone who has shaped coffee science for over three decades, how do you define “Coffee” today? Does the definition lie in the DNA of the plant, or in the traditional ritual of the harvest?

Transparency is key to winning consumer acceptance. It is essential to involve consumers and explain that the technology reproduces what nature does. Cell-cultured coffee does not use any gene manipulation. It simply takes cells from coffee plants and forms them directly into ground green coffee.

In fact, it is a form of “more efficient farming,” and that explains the lower life cycle assessment. In traditional farming, coffee cells are taken from a tree, go from fields to greenhouses to the tree itself. They are harvested, processed, and transported over large distances before roasting, grinding, and extraction. Traditional coffee also uses a great deal of water. In cell-cultured coffee, we go directly to the tree, take cells, culture them in reactors, and form ground green coffee directly. It then has to be dried, roasted, and extracted.

“Cell-cultured coffee does not use any gene manipulation. It simply takes cells from coffee plants and forms them directly into ground green coffee. It is a form of more efficient farming.”

Hybrid blended products are one possibility for familiarising consumers with cell-cultured coffee, again, provided the hybrid nature of the product is transparently communicated. For some companies, hybrid blends could be the ultimate solution, allowing them to sell more of their products without ever moving to pure cell-grown coffee. In that case, cell-grown is not just a “Trojan horse”; it is the ultimate goal.

As for how I define coffee today: for me, the smell and taste are crucial. But other factors are very important to people as well: the mental and physical energy it provides, the health it promotes, and its role as a social facilitator. I believe that for most consumers, the experience is the most important factor, once they begin to trust the new food. They already accept artificial vanilla.

The Road Ahead

With commercialization targets set for late 2027, what is the single biggest “make or break” factor for this project over the next 18 months? Is it the science of the roast, or the economics of the bioreactor?

Looking ahead to 2050, will the “Specialty Coffee” of the future be defined by a specific terroir in Ethiopia, or by a specific bio-recipe developed in a lab?

The legal hurdle. Cell-grown coffee must become legally accepted in large markets. From a toxicological point of view, cell-grown products have been tested in research for many years; they are becoming good and are non-toxic. But the legal hurdle remains. How long it will take is difficult to predict. I hope about one year.

The second factor is successful scaling to achieve attractive unit economics, price. That is the single biggest “make or break” factor.

The third factor is industry transparency together with consumer acceptance. Some foods have already shown the way: chocolate, vanilla, and others.

Looking ahead to 2050: in my view, both will coexist. Cell-based and farm-grown coffee will coexist, with cellular technology always trying to learn from and be inspired by nature. The beauty of cell-grown coffee technology is the possibility of making rare varieties more accessible, since these varieties have very little success in nature due to low yields or weak immune systems. The technology has shown that these varieties often thrive in bioreactors. Furthermore, this could help conserve rare species for future generations.

“My prediction for 2050: farm-grown coffee will continue to largely define the future… but cell-grown coffee will be accepted, particularly in the mainstream market.”

Cell-cultured coffee technology will also probably allow variation according to consumer needs: variable acidity, variable caffeine content, low bitterness, higher sweetness, higher cocoa notes, and so on.

My prediction for 2050: farm-grown coffee will continue to largely define the future. Cell-grown coffee will be accepted by the population, particularly in the mainstream market. But there will also be spots in the specialty coffee market carved out by cell-grown production, depending on the price of farm-grown coffee. The advanced skills needed to produce cell-grown coffee will be established. Cell-grown coffee will allow production where coffee is drunk, with short transportation, in the quality and quantity needed, without sensory variation and with far fewer by products.

 

From Vilnius to the World: The Story Behind Huracán Coffee’s Historic Win

An exclusive interview with Vytautas Kratulis, founder of the World’s Best Coffee Roaster 2026

Dubai – Ali Alzakary

When Huracán Coffee was crowned World’s Best Coffee Roaster 2026 at the Global Coffee Awards in San Salvador, it was more than a victory. It marked a defining moment for the global coffee industry. For the first time, a roaster from the Baltic region reached the top, standing alongside and above long-established coffee markets in Europe and North America.

This achievement reflects years of work, consistency, and a deep understanding of coffee that goes far beyond roasting alone. Behind it is Vytautas Kratulis, a figure whose journey is closely tied to the transformation of Lithuania itself. From the uncertainty that followed independence in the early 1990s to building one of the most respected specialty coffee companies in the world, his path mirrors the rise of a new coffee culture in an emerging region.

In this exclusive conversation with Qahwa World, Kratulis shares his story, his philosophy, and his perspective on what it truly means to produce great coffee today.

Read the full interview below.

  • To start, could you briefly introduce yourself and share the story behind Huracán Coffee?

When the Soviet Union collapsed, everything changed. Lithuania became independent in 1991, just as I turned seventeen. It was a complete reset. There were no clear rules, no stable systems, only a strong sense that we had to build a country from the ground up, including its economy, institutions, and businesses.

There was chaos, many crises, very little money, and almost no legal framework. But for a young person, it also meant freedom and possibility. Many of us wanted to travel, to see the world, and at the same time take part in building something new in a country that was just taking shape.

I started working in a distribution company handling commercial coffee brands from Sweden, Austria, Poland, and Germany. My job was simple, placing products on shelves. But the deeper I got into it, the more questions I had. I began to notice that people cared about good coffee. They were looking for it.

It also connected to my personal experience. In my family, coffee had meaning. My mother suffered from migraines, and coffee helped her. At that time, truly good coffee was rare, and because of that, its value felt higher than it does today. When something good appeared, people noticed. I kept seeing this pattern. People appreciated quality, even if they did not always have the words to describe it.

Then one day I tasted freshly roasted coffee for the first time. It was presented by a Polish entrepreneur selling drum roasting machines. That moment changed everything for me. I bought a roaster.

At that time, there was no concept of specialty coffee as we understand it today. There was no internet as we know it, no structured information, and I had no awareness of the specialty coffee movement until 2004.

In 2004, I attended an exhibition in Athens, where I met key figures from what was then the Specialty Coffee Association of Europe. That experience gave me a completely new perspective.

After returning to Vilnius, I opened the first dedicated specialty coffee shop in Lithuania, established a local SCA chapter, and organized the first national championship under international rules. We also sent our first national champion to the World Barista Championship in Seattle. That was how the Baltic region began connecting with the global specialty coffee community.

A major turning point in my career came in 2005, when I was invited to judge at the Cup of Excellence in Nicaragua. That was my first visit to a coffee origin. There, I met many of the people who shaped the specialty coffee movement. It was also my first time sitting at a Cup of Excellence cupping table. Since then, I have served as a judge in competitions in nearly every producing country that participates in the program.

  • How did you feel when you heard you had won World’s Best Coffee Roaster?

It is hard to put into words. Even if we had received silver or bronze, the feeling would have been very strong. But when you are ranked number one, you begin to reflect and look for the reasons behind it.

Looking back now, it is clear that this did not happen by chance. The result follows the work. But in that moment, the only thought was that you are simply lucky to be there.

When we received a bronze medal in the filter category in Europe and qualified for the final, we already celebrated it as the highest point in our journey. Going into the world final, we did not expect this kind of recognition, especially considering the level of markets like the United States, Canada, the United Kingdom, and Scandinavia.

Today, access to great coffee is relatively equal. Roasters can find and buy exceptional lots, visit producers, and operate within well-established logistics. We all see each other’s work.

The difference lies in the market itself. In more developed markets, demand for quality is stronger and more consistent. People can pursue quality without compromise, and good coffee becomes part of everyday life.

In my local market, I am still shaped by a less mature consumer. Expectations are different, and that naturally defines certain limits.

  • What do you think made the biggest difference in this competition?

We received a strong number of medals across different categories and subcategories, close to a fifth of all awards. That range made a difference.

Beyond filter coffee, which we understand well, we also have long experience preparing roasts for milk-based drinks. We have had six national barista champions come through our team.

In areas like omni roasting, which is not something we do every day, it was a new challenge. Still, we performed well and received recognition.

Timing also played a role. It was a moment when many of our carefully sourced lots had just arrived. Every year, we make a point of buying something special, competition-level coffees. This allowed us to present strong coffees across many categories.

We prepared seriously. We had a plan for what to present, when to roast, and how to approach the competition.

We did not expect to win. But we knew how to present ourselves with respect at the highest level.

  • How would you describe your approach to roasting in simple terms?

We believe roasting should be adapted to purpose.

For milk-based drinks, we adjust the coffee to work well with milk. For filter coffee, we roast light so the coffee can express its natural character, including origin and variety.

Espresso is different. We prefer sweetness and balance, with more roundness in the cup, not just strong acidity. Our style sits somewhere between Italian and Scandinavian approaches.

Acidity is important, but we do not push it to the front. We value origin, freshness, precision, and preparation. At the same time, we do not follow trends blindly.

  • How important are your relationships with coffee farmers?

They are very important.

It is always a special feeling to know that a farmer is waiting for your order, expecting your visit, and welcoming you.

These relationships take years to build. It is about understanding each other. In the end, what a farmer chooses to sell you becomes how that country is experienced in your market.

For example, we have worked with the Pacas family in El Salvador since 2008. It is not only about rare varieties, but also about everyday coffees that truly represent a country.

I try to visit producing countries regularly to see progress and changes.

  • What is your view on blind tasting competitions?

From my perspective, they can reflect quality if the system is well structured.

Consistency, standardized preparation, and experienced judges are essential. These factors allow for objective evaluation.

I still consider Cup of Excellence the most advanced system. At the same time, Global Coffee Awards offers something valuable by comparing coffees from different countries without bias.

  • What does this win mean for the Baltic region?

It is a significant result for our region.

Our customers are part of this achievement. They trusted us for many years. I hope it gives confidence to other roasters.

At the same time, the market is still developing. Awareness and consistency are improving, but there is still a gap compared to more mature markets.

  • What are your plans after this win?

This result confirmed that what we do resonates globally.

We will continue focusing on coffee. We have expanded into products like cold brew concentrate and specialty instant coffee, as well as collaborations with other industries.

Looking ahead, I would like to be more present in the Arab coffee scene. I believe we have something meaningful to contribute there.

  • What advice would you give to roasters who want to reach this level?

Do not focus too much on others. Follow your own path.

Take part and do not let fear of losing stop you. Many strong players never even try.

This interview reflects a journey built over decades, shaped by curiosity, persistence, and a deep respect for coffee at every stage of its value chain. Huracán Coffee’s achievement is not only a win, but a signal that the global coffee map continues to evolve, opening space for new regions and new voices.

From Café Culture to Home Precision: How GCC Consumers Are Redefining Coffee with Sage

Dubai – Ali Alzakary

Across the GCC, coffee is no longer confined to cafés or social outings—it is rapidly becoming a refined, deeply personal experience crafted at home. Driven by a sophisticated café culture and global exposure, consumers in markets like the UAE and Saudi Arabia are developing a sharper appreciation for quality, consistency, and the finer details behind every cup.

This shift is giving rise to a new kind of coffee enthusiast: the home barista who seeks professional-grade results without leaving the kitchen. Expectations are evolving beyond convenience toward precision, control, and a deeper understanding of the brewing process. At the same time, coffee remains closely tied to hospitality in the region, turning home preparation into an expression of taste and identity.

In this conversation, Elie Abou Khalil shares insights into this transformation, the technology enabling it, and how innovation is shaping the future of coffee at home. From engineering challenges to smart connectivity and consumer behavior, this interview offers a closer look at a fast-evolving landscape.

Read on to explore how the GCC’s coffee culture is entering a new era—one defined by knowledge, craftsmanship, and elevated expectations.

How do you see the GCC consumer evolving from just being a café regular to a dedicated “home barista” who demands professional-grade precision?

From a Sage perspective, what we’re seeing across the GCC is a sustained and very clear growth of specialty coffee at home. Over the past years, consumers in markets like the UAE and Saudi Arabia have developed a strong appreciation for high-quality coffee, driven by a very advanced café culture and global exposure through travel. What’s changing now is that this expectation is no longer limited to coffee shops. More and more people want to recreate that same level of quality at home.

With that comes a shift in behaviour. Consumers are not just looking for a machine, they’re looking for consistency, precision, and the ability to understand and refine their coffee. That’s where we see a real step-change in the market. At the same time, coffee is deeply connected to hospitality in the region. Preparing coffee at home – whether it’s a classic espresso or more personalised drinks – has become part of how people host and express quality. What we also see increasingly are more personalised or “house-style” drinks being created at home, which further drives the need for control and repeatability.

For us at Sage, this is exactly the space we operate in. Our focus is on bringing professional-level performance into the home in a way that is intuitive and consistent. For us, it’s not about turning every consumer into a professional barista, it’s about giving them the tools and confidence to achieve café-quality results, every day, in their own kitchen.

With your SCA background, how does Sage strike that balance between automation for the everyday user and the manual control that coffee purists want?

From our perspective, it’s not about choosing between automation and control, but about delivering the right solution for every type of coffee user.

In the GCC, we see a wide spectrum of needs, from consumers seeking speed and consistency to those looking for a more hands-on experience. At Sage, we address this through a portfolio that spans automatic, manual, and assisted preparation, always anchored in the same commitment to in-cup quality.

Across the range, our focus is on precision and performance, ensuring reliable results from the first cup.

At the same time, milk-based drinks are central to coffee culture in the Gulf. Features like automated milk texturing and steaming play a key role here, delivering consistent results while still allowing users to refine and personalise their coffee over time.

Ultimately, we aim to empower consumers with the right tools for their preferred coffee experience, with the flexibility to grow without compromising on quality.

What were the actual engineering hurdles in bringing lab-level standards, like thermal stability and pressure profiling, into a home kitchen appliance?

The real challenge is not introducing advanced features, but making them perform consistently in a home environment. Commercial machines are designed for scale and trained users, whereas at home the expectation is compact design, intuitive use, and reliable results in an everyday setting. At Sage, our approach is built on the four keys: dose, brew temperature, pressure, and steam. These principles originate from commercial machines and are integrated across our entire range.

The complexity lies in translating these into a home format. This means delivering precise dose and weight, maintaining brew temperature within a tight range, ensuring stable pressure throughout extraction, and providing consistent steam performance for milk texturing. These elements only matter if they deliver consistent in-cup results. That’s why the focus is on precision, repeatability, and ease of use rather than added complexity.

Ultimately, it’s about bringing professional-level performance into the home in a way that feels seamless and reliable.

With global supply chains under pressure and the climate affecting bean prices, how can home technology help consumers get the most out of their coffee and reduce waste?

For me, a lot comes down to consistency in preparation. With Sage, the focus is on helping users get to a high-quality result more quickly and with greater confidence. When key elements like dose, temperature, and extraction are stable and repeatable, it becomes much easier to unlock the full potential of the coffee.

What I often see is that once people can rely on their setup, they start to better understand their coffee and naturally refine their process over time. In the end, it’s about achieving consistently better results at home and making sure every coffee delivers the experience people expect.

Is the surge in premium appliances across the UAE and Saudi a long-term structural shift, or just a post-pandemic trend that might cool off?

This is clearly a long-term structural shift. In the UAE and Saudi Arabia, coffee is deeply embedded in daily routines and plays a key role in hosting, which naturally raises expectations for quality at home. Consumers are no longer satisfied with basic solutions – they are looking for consistency, performance, and a more refined coffee experience.

At the same time, the market is becoming more educated. There is a stronger focus on long-term value, performance, and reliability, rather than short-term trends.

This is exactly where Sage is positioned. As a brand, we focus on bringing professional-level performance into the home in a way that is intuitive and consistent. As expectations continue to rise, the demand for premium home coffee solutions will remain strong and continue to evolve.

How is Sage helping bridge the “education gap” for home brewers? Do you think hobbyists should actually pursue formal coffee certifications to get the best out of their gear?

A big part of our approach at Sage is designing machines that guide the user towards a good result from the start. A clear workflow and consistent performance make it easier to build confidence and improve over time. At the same time, our range supports different types of users, whether they prefer a more automatic, assisted, or manual approach, always without compromising on precision and in-cup quality.

Education is very much part of our DNA. We work closely with coffee professionals and roasters, because ultimately the machine is only as good as the coffee beans you use. Our machines are developed with experts at our design and innovation centre at our Australian headquarters, bringing real café standards into the home. We also support that learning beyond the product through in-store experiences and practical content built around real at-home brewing.

Having gone through formal certifications myself, I can see the value they bring. That said, they’re not essential for everyone. Coffee should remain accessible, but for those who want to go deeper, structured learning can accelerate that journey. Ultimately, it’s about combining performance, precision, and consistency to give people the confidence to create great coffee at home.

Where does the Middle East sit on Sage’s global innovation map? Are there specific features you’re developing just for our regional tastes and needs?

The Middle East has become a highly important region in terms of consumer insight and engagement.

What stands out is how informed and quality-driven consumers are. There is a strong focus on performance, design, and the overall experience at home, which makes the feedback from this region particularly valuable. Rather than developing isolated features for one market, the focus is on identifying global patterns. In the Middle East, that clearly includes a strong preference for milk-based drinks, a high frequency of home entertaining, and the need for consistent performance across multiple drinks.

As I often see, making one good coffee is one thing, but delivering that same quality consistently when hosting is just as important. These insights feed directly into how features are prioritised at Sage, ensuring that innovation reflects real usage and delivers value across different markets.

How can we use better tech to improve transparency and traceability, making sure the farmers at the origin are actually getting a fair deal?

In specialty coffee, roasters often work very closely with farms, building direct, long-term relationships and focusing on quality from origin through to the final cup. That connection is a key part of what defines specialty coffee. It’s not just about the end result, but about how the coffee is sourced, processed, and handled along the way.

At Sage, our role is on the preparation side. We design machines that allow users to fully express that quality at home. We work closely with some of the world’s leading baristas and coffee professionals to ensure our machines reflect real café standards and are optimised for specialty coffee.

Technology can support transparency, but our focus is on delivering the precision and consistency needed to bring out the best in every coffee.

Looking five years ahead, how do you see the “Smart Home” and AI changing our morning coffee routines?

Connectivity will play an increasingly important role in how people experience coffee at home. We already see this with machines like the Oracle Jet, which is WiFi-enabled. This allows for ongoing software updates and the ability to introduce new recipes over time, ensuring the machine stays up to date and continues to evolve with the user.

With the Oracle Dual Boiler, connectivity goes a step further. It is also WiFi-enabled and works in combination with the Sage Coffee App, enabling a more connected experience, from guided support to remote interaction. At the same time, it’s important to note that the app is currently only available in selected regions.

For me, the real value of this technology is not about adding complexity, but about continuous improvement. It allows us to support users beyond the initial purchase and make the experience more intuitive over time. At the same time, coffee remains a very personal and social ritual. So the role of smart technology is to support that experience, not replace it. Ultimately, it’s about creating a connected ecosystem that evolves with the user, while keeping the process simple, consistent, and enjoyable.

 

A Quiet Craft: Kaffa Oslo’s Discipline, Cupping, and Roasting

Dubai – Ali Alzakary
In the quiet precision of Nordic coffee culture, Kaffa Oslo has built a reputation shaped by patience, sensory discipline, and a deep respect for detail. From its roastery in Ryen, Oslo, the team continues to refine how coffee is selected, roasted, and experienced.After a standout year marked by recognition at “Nordics Best Roaster 2026,” we speak with head roaster Trude Skjold Løken about the journey behind the achievement, the realities of global coffee logistics, and the philosophy that guides Kaffa Oslo’s approach to roasting.

What follows is a conversation about craft, competition, and connection across the world of specialty coffee.

We invite you to read the full interview below.

Introduction to Kaffa Oslo

Could you introduce yourself and the story behind Kaffa Oslo to our audience? What are the core values that define the roastery’s identity in the Norwegian coffee scene?

Hello there! My name is Trude and I`ve worked with specialty coffee since 2012, starting of as a barista before getting a job as a production roaster in 2016. Worked my way up to a position as head roaster with quality control some years down the line. Learned with time, stubbornness and patience how to be a good cupper for roasting purposes and this is what made me who I am today. If I could give everyone that`s considering becoming a roaster just one tip: learn how to cup for roasting purposes and never stop cupping!

KAFFA is a small specialty roastery based in Ryen, Oslo. Born from the legacy of the iconic Oslo coffee bars JAVA and MOCCA. Founded by Robert W. Thoresen, the first World Barista Champion, our mission has always been to create meaningful experiences through exceptional coffee.

We work directly with dedicated producers around the world to source the finest green coffee through our owner and his sourcing company Collaborative Coffee Source. This work allows us to ensure sustainability and quality at every step of the journey. We use a light roasting style developed to highlight the unique character of each coffee while ensuring it remains easy to brew.

Since 2005, we have focused on making specialty coffee approachable and inclusive. Whether for home brewing or professional brewing, our goal is to provide a touch of everyday luxury through traceable, high quality coffee.

The Winning Moment

Congratulations again on winning “Nordics Best Roaster 2026.” Looking back at the competition, what do you think was the defining element in your roasting profile that set Kaffa Oslo apart this year?

Answer: There were many amazing coffees on the competition table, but maybe the florality and sparkling acidity of our sourced coffee made it stand out. We were extremely lucky to source a geisha like that. One of the best geishas I`ve ever tasted and I`ve had quite a few! The mandatory coffee had quite a similar approach/profile as the sourced, I approached it like a geisha. Roasted in a nordic light style but with enough development to give them body to make them both stand out.

The Competition Experience

In the “Mandatory Coffee” category, everyone roasts the same beans. How did you manage to imprint your signature style on those beans to impress the judges?

Answer: My first sampleroast (on a ROEST sample roaster) reminded me of a geisha-I found the coffee to be very light, sweet and delicate, so I took that approach when roasting the first batch on our smallest production roaster (a Probat UG15). Trying my best to bring forward the notes the coffee was inhabiting: red berries, the florality of black tea, sweet and elegant.

Global Supply Chains

With the current tensions in the Middle East affecting global shipping routes, how do you see these logistics challenges impacting the arrival and cost of green coffee in Norway?

Answer: The current challenge the last few years is that our East African coffee can`t take the shortcut through the Suez Canal, so it`s detouring all the way around the Cape of Good Hope. This adds about two to three weeks to our wait times and significantly increases freight costs. On top of that, the jump in global fuel prices means it`s costing more to power the ships and the trucks delivering to us here in Norway. It`s not always easy logistically to be located so far up in the northern hemisphere, but we`re doing our best to keep everything moving.

Adaptability

Have these regional disruptions prompted Kaffa Oslo to reconsider shipping methods or explore different sourcing strategies to ensure consistency?

Answer: We won`t change any of our buying strategies or move coffee in a different way. We will just have to wait a bit longer for the coffee to arrive in Norway.

Future Ambitions

After reaching the top in the Nordics for 2026, what is the next milestone for you? Are there plans for more international competitions or new projects within the roastery?

Answer: We will continue to compete in Nordics Best Roaster in the coming years as it`s a very fun, challenging, teambuilding and educational competition. On a personal note I will continue to compete in national cupping- and roasting championships as I am a very competitive person and I learn so much from it.

A Message to the Arab World

What message would you like to share with the specialty coffee community in the Arab world who are following your success?

Answer: I would really like to visit one day-never been to your side of the world. If I plan a visit; please invite me to your roastery and lets exchange coffees and set up a cupping!

Source: Dubai – Ali Alzakary

 

Lablibell Bajarias: Crafting Coffee, Storytelling, and Victory

Dubai – Ali alzakary

When the spotlight fell on Lablibell Bajarias at the Lavazza Barista Challenge 2026, it wasn’t just a moment of triumph—it was the culmination of vision, precision, and a profound connection to coffee as both craft and story. Representing the UAE on the global stage, she transformed each cup into an experience, blending heritage with innovation in ways that captivated the judges and the audience alike. From the inspiration behind her signature drink to the rituals that sharpen her focus, Bajarias shares her journey, her challenges, and the philosophy that drives her creativity. Dive into this fascinating conversation and discover the heart and mind behind a world-class barista.

  • How did you feel when your win was announced at the global finals?

When my name was announced, I felt an overwhelming mix of gratitude, pride, and disbelief. In that moment, I felt proud to represent not only myself but also my team and my country, the UAE.

  • What was the toughest challenge you faced during the competition?

The toughest challenge was managing pressure while maintaining precision. At the global level, everyone is exceptionally skilled, so the real competition is often against your own nerves. Staying calm, focused, and fully present was the biggest test.

  • Can you recall the moment you felt your performance was perfect?

There was a moment during my presentation when everything felt aligned—the extraction, the flow of my speech, the judges’ engagement. It wasn’t about technical perfection but about connection. I felt fully confident and authentic in that moment.

  • What inspired the signature drink you presented?

My signature drink was inspired by Bosco Verticale—an iconic architectural landmark in Milan where tradition meets innovation. In my drink, I translated that concept into flavour—honouring traditional elements while applying modern techniques. Just like Bosco Verticale blends heritage with innovation, I aimed to create a cup that respects coffee’s roots while expressing creativity and evolution.

  • Which technique or skill do you think sets you apart from the other competitors?

I believe my ability to connect storytelling with technical precision sets me apart. Coffee competitions are not only about extraction but also about creating an emotional experience for the judges.

  • How do you choose ingredients and balance flavours in your creations?

I start with the coffee itself—its origin, processing, and natural flavour notes. Every ingredient must support and elevate the coffee, never overpower it. I focus on balance between sweetness, acidity, texture, and finish. Simplicity with intention is always my goal.

  • How do you plan to develop your skills after this win?

Winning is not the destination—it’s a new beginning. I plan to continue refining my sensory skills, exploring coffee origins more deeply, mentoring young baristas, and pushing my creativity further. Growth in coffee never truly stops.

  • What advice would you give to young people who want to become professional baristas?

Be patient and stay curious. Master the fundamentals before chasing trends. Invest in understanding coffee beyond recipes—learn about farmers, processing, roasting, and sensory evaluation. Most importantly, never lose your passion.

  • What does representing the UAE on the global coffee stage mean to you?

It is a great honour. The UAE has a vibrant and fast-growing coffee culture, and representing it globally means showcasing our professionalism, diversity, and ambition. I hope to inspire others in the region to aim for the world stage.

  • When did your passion for coffee begin, and how did you discover it?

My passion for coffee began through my friends. They were deeply into coffee, and their excitement about flavours, techniques, and origins inspired me. What started as simple curiosity quickly became my own passion. Being surrounded by people who loved the craft influenced me to take coffee seriously—and eventually, it became my career and my purpose.

  • Do you have any personal rituals or habits while making coffee that help you focus or be creative?

Before every performance, I take a few quiet breaths and centre myself. I focus on intention—why I’m making this coffee and who I’m making it for. That clarity helps me stay grounded and creative at the same time.

  • Who has been your biggest inspiration in this field?

My biggest inspiration has been the people I grew with in this industry—my mentors and fellow baristas. Seeing their dedication, sacrifices, and passion pushed me to aim higher. They showed me that true excellence in coffee comes from discipline, humility, and heart.

Samah Badr: From Tasting Passion to Yemen’s First Coffee Trainer

Dubai – Ali Alzakry

It wasn’t a calculated career move or a boardroom decision.  For Samah Badr, the journey into the world of coffee began with a biological “finesse”—a heightened sensitivity to flavors that once exasperated her family.  As a child, she didn’t just eat or drink; she analyzed, scrutinized, and questioned every note on her palate.  This innate curiosity eventually evolved from a personal trait into a professional calling.  Today, as the first and only Yemeni woman to become an Authorized SCA Trainer (AST), Samah is “drowning” in the coffee world, discovering her own rush of adrenaline and proving that God’s timing is always perfect.

In this exclusive interview, we explore the story of a woman who turned a childhood obsession with detail into a scientific mission to elevate Yemeni coffee to its rightful global throne.

We invite you to follow this inspiring dialogue that bridges the gap between ancient heritage and modern science:

Samah Badr: From Tasting Passion to Yemen’s First Coffee Trainer

  • You grew up in an environment that loves coffee, specifically in Sana’a.  How did the story begin before coffee became a scientific path for you?

Answer: For me, coffee was never just a beverage; it was a part of the fabric of daily life, present in our social gatherings, our memories, and the very identity of the place.  Growing up in an environment that deeply values coffee gave me this early connection, which began as a sense of belonging and evolved over time into a passion for knowledge.  When I entered the world of specialty coffee, I realized that the heritage we carry can be reintroduced through the language of science, allowing it to take its rightful place globally.

  • Your roots trace back to Ibb–An Nadirah district.  How has this heritage shaped your relationship with farmers and your work in the field?

Answer: This heritage gave me a different perspective; coffee is not a final product to me but a journey that begins with the farmer.  My presence in the field is not a departure from the city but a journey back to the origin of the story.  I am committed to visiting the farms because I believe that real change starts there—where knowledge can be turned into practice, and quality into tangible value that benefits the farmer before anyone else.

  • As the first Authorized SCA Trainer (AST) in Yemen, working within a certified educational environment that includes the Espresso Academy, the SCA Premier Campus, and the CQI Professional Venue… what does this presence signify?

This presence represents the breaking of barriers that once separated ambition from opportunity.   Today, young people in Yemen can access the same quality of education and global standards without the need to travel abroad.  We are not just offering courses; we are building an educational ecosystem that fosters a new generation of specialists capable of competing and contributing to the development of the coffee sector both locally and globally.

Samah Badr: From Tasting Passion to Yemen’s First Coffee Trainer

  • Throughout your training career, what is the most difficult conviction you have had to change?

The hardest challenge I faced was establishing the idea that quality is not a luxury.  Many used to view coffee as a single, unchanging product.  However, through experience and tasting, this concept began to fade.  When a trainee sees the difference for themselves—in flavor and in value—the real transformation begins.  Coffee then shifts from an ordinary commodity into a meaningful experience with high value.

  • From your expert perspective as a Q Grader, what does Yemeni coffee lack to return to the top?

Yemeni coffee does not lack excellence; it lacks consistency.   We have incredible diversity and high potential, but improving post-harvest practices—from processing to drying—is the real key.  When we succeed in delivering stable, consistent quality, we will see Yemeni coffee return strongly, not just through its history, but through its current superior quality.

  • How do you succeed in communicating complex quality concepts to the farmers?

I believe that the simplest methods are the most impactful.  I rely on linking information to the end result and transforming theoretical concepts into practical steps that can be easily applied.  When a farmer sees that a simple improvement in the drying method can double the value of their crop, change becomes a logical choice rather than a burden.

  • How do you see the roadmap for the future of Yemeni coffee?

The future depends on building an integrated system that starts with the farmer and ends with the global market.  We need to truly empower farmers, link them to fair value chains, and strengthen the identity of Yemeni coffee as a product that carries both a story and quality.  If these pillars are addressed in a balanced way, Yemen will not only regain its status but also redefine itself in the specialty coffee market.

  • When you represent Yemen in international forums as an AST, what do you say to the world?

I tell the world that Yemen is not just coffee history; it is a present full of opportunities and a promising future.  I carry with me the story of a country that possesses unique agricultural and cultural depth.  I strive for the world to see this side as I see it—full of potential, capable of competing, and worthy of having its voice heard once again.

Mohammed Al-Hamdani: Guarding a Legacy of Over a Century

From 1918 to the Global Market—The Journey of a Legendary Coffee Dynasty

Dubai – Ali Alzakary

In the world of commodities, there are brands that sell “products”, and then there are rare entities that sell “history” distilled in a cup. To step into the world of “Al-Hamdani Mocha” is not merely to enter a commercial enterprise; it is to open the archives of a legacy that began in 1918. Back then, coffee caravans were defining global trade from the rugged peaks of Yemen.

From the narrow alleys of “Souq Bo’an” in Bani Matar, where the ancestors laid the foundation, to the skyscrapers of New York and the bustling markets of the Arabian Gulf, this family has transformed the “coffee cherry” into a civilizational message. Between century-old manuscripts and state-of-the-art European production lines stands Mr. Mohammed Al-Hamdani, CEO of Al-Hamdani Mocha, to tell us how such a profound “trust” is managed, and how the company has kept the pulse of Yemeni soil alive in the hearts of coffee aficionados worldwide.

We invite you, in this exclusive and deep-dive interview, to sail through a journey that began a century ago and never stopped, and to discover the secrets behind the authentic Mocha that connects the mountains of Haraaz and Al-Hayma to the entire world.

Mohammed Al-Hamdani: A Century of Yemeni Mocha Coffee Heritage | Interview

  • Mr. Mohammed, when we speak of a history dating back to 1918, we are looking at a legacy that predates the formation of many contemporary global markets. As the CEO of this venerable trading family, how do you describe the sense of responsibility in managing an institution that preserves manuscripts and documents over a century old?

Managing a company with this history is not just a commercial duty; it is a profound historical and cultural trust. We aren’t just running a profit-oriented entity; we are the guardians of a family legacy intertwined with the name of Yemeni coffee since the dawn of the last century. Al-Hamdani’s philosophy is built on a golden triangle: Authenticity, Quality, and Continuity. Successive generations have been keen to uphold the standards set by our grandfathers—from selecting the cherries in the farms to delivering a product worthy of the identity of Yemeni coffee. This is why Al-Hamdani has remained synonymous with quality and authentic Yemeni Mocha across decades.

  • The journey began in Souq Bo’an in Bani Matar, where your ancestors took their first steps. How have you and your team maintained that direct, soulful relationship with the farmers of Al-Hayma, Haraaz, and Bani Matar?

The farmer is our first and most vital partner. Our relationship with the farmers of Bani Matar, Haraaz, and Al-Hayma is not a dry supply-chain transaction; it is a lifelong partnership. We support them through agricultural training and awareness of scientific harvesting and drying methods, and we provide stable marketing channels that ensure their sustainability. This mutual trust is what has guaranteed our access to the finest coffee varieties and protected the quality of Yemeni coffee from fading despite all challenges.

Mohammed Al-Hamdani: A Century of Yemeni Mocha Coffee Heritage | Interview

  • In 2003, you made a significant leap by introducing modern European production lines. How do you balance the “soul” of traditional Yemeni farming with the “precision” of international standards?

Yemeni coffee derives its uniqueness from its traditional nature inherited through generations—this is a red line we cannot cross. However, to keep pace with the global market, it was essential to develop our sorting and packaging processes. We introduced European technologies to clean and protect the beans, ensuring they are defect-free according to international standards, without interfering with the essence of their natural cultivation and sun-drying. This equation between Authenticity and Technology is what has enabled our product to compete strongly in the most prestigious international arenas.

  • With over ten branches in Saudi Arabia and the Gulf, plus a branch in the United States, how do you read the varying tastes of coffee lovers globally?

Mohammed Al-Hamdani: Tastes vary by culture. In the Gulf, there remains a strong bond with traditional Arabic coffee based on Yemeni beans. In America and Europe, there is a growing passion for Specialty Coffee and modern preparation methods like Espresso and Filter. The beauty of Yemeni coffee is that it asserts its presence in all these styles; its complex flavor and history give it a special “charisma” that attracts professionals and hobbyists alike, regardless of the serving method.

Mohammed Al-Hamdani: A Century of Yemeni Mocha Coffee Heritage | Interview

  • The “Model Farm” project in Haraaz and Al-Hayma… What does this represent for your investment vision for the future of Yemeni coffee?

This project is the heart of our future vision. We seek to establish modern agricultural best practices that increase production efficiency and improve quality while maintaining the full authentic Yemeni character. The goal is not just to increase the harvest but to transform the farm into a training center that supports the Yemeni farmer and enhances the sector’s sustainability, proving to the world that Yemen is capable of offering world-class investment models in its historic lands.

  • Despite current logistical and economic challenges, Al-Hamdani continues to expand. What is the secret engine behind this resilience?

Mohammed Al-Hamdani: The secret lies in “Belief in Identity.” We believe that Yemeni coffee is the best in the world, and this belief drives our continuous work despite the odds. We rely on a strong network of relationships, accumulated trade experience, and a strict, non-negotiable commitment to international standards in packaging and export. We work to ensure that the coffee reaches the consumer’s hand anywhere in the world in the same perfect condition it was in the moment it was harvested.

Mohammed Al-Hamdani: A Century of Yemeni Mocha Coffee Heritage | Interview

  • Finally, Mr. Mohammed, how would you summarize a century of time in one message to everyone sipping a cup of Al-Hamdani coffee?

Our message is simple: Behind every sip is a story of a land. Every cup of Al-Hamdani coffee encapsulates the toil of a patient Yemeni farmer and a family legacy standing strong since 1918. We don’t just sell a drink; we export history, culture, and a Yemeni identity that reaches from Sana’a to Dubai and New York, telling the world: “This is the origin of Mocha.”

Amal Al-Ekadi: A Woman’s Voice Showcasing the Value of Yemeni Coffee

Dubai Ali Alzakary

At the heart of coffee’s long story, Yemeni coffee remains one of its most authentic and fascinating chapters. From the mountains of Yemen—where coffee first began its journey to the rest of the world—the beans still carry the aroma of history and the character of a land cultivated by generations of farmers. Yet such a rich legacy always needs voices capable of telling its story and bringing it back into the global spotlight.

Among those voices is Amal Al-Ekadi, a Yemeni coffee advocate and marketing specialist who has dedicated years to promoting Yemeni coffee and highlighting its place in the global market. In this conversation with Qahwa World, Al-Ekadi shares her personal journey, the challenges she has faced, and her hopes for the future of Yemeni coffee. Through the following lines, readers are invited to discover her story and vision.

  • A Journey into the World of Coffee

Amal Al-Ekadi describes herself as someone who has been deeply engaged in the world of Yemeni coffee for several years, particularly in promoting and introducing Yemeni beans to wider audiences. Her professional path began at a foreign company where she worked in the production department before gradually advancing into shipping and export operations.

Throughout this journey, she says her goal remained clear: to help the world recognise the true value and rich heritage of Yemeni coffee. Today she is based in Riyadh, but she still considers herself part of the ongoing effort to amplify the voice of Yemeni coffee internationally.

  • Passion Behind the Idea

Al-Ekadi explains that her decision to work in promoting Yemeni coffee grew from her deep love for it and her belief that it represents a true treasure. Yemen, she notes, is the birthplace of coffee, yet marketing efforts have not always reflected this historical importance. This realization motivated her to become part of a movement that introduces people to this remarkable product and restores its rightful place in the global coffee scene.

  • A Flavor That Tells a Story

What fascinates Amal Al-Ekadi most about Yemeni coffee is its unique flavor profile and the diversity that appears from one region to another. For her, Yemeni coffee is far more than a beverage—it is a story, a culture, and a way of life shaped by farmers who dedicate years of work and care to cultivating these beans before they reach a cup.

  • First Steps

Her beginnings in the field were modest. Amal Al-Ekadi started by communicating directly with farmers and learning about the different varieties of Yemeni coffee. She also acknowledges the support she received from her former manager, Shubair Ezi, whose guidance played an important role in her early career.

Through her work in shipping and export, she gained practical experience while also introducing Yemeni coffee to wider audiences through social media and professional connections with coffee enthusiasts both inside and outside Yemen.

  • Challenges Along the Way

The path, however, was not without obstacles. Al-Ekadi points to the difficult circumstances Yemen has experienced in recent years, including war and the logistical challenges of transportation and export.

Despite these difficulties, Yemeni coffee has continued to find its way to global markets, thanks to the efforts of people who believe deeply in its value and remain committed to sharing it with the world.

Amal Al-Ekadi: A Yemeni Voice Promoting Yemeni Coffee

  • Growing Global Interest

According to Amal Al-Ekadi, the past few years have brought a noticeable shift in how people perceive Yemeni coffee. With the rapid growth of the specialty coffee movement worldwide, more consumers and professionals have begun to recognize the exceptional quality and distinctive character of Yemeni beans.

This renewed interest has helped return Yemeni coffee to the international conversation about premium and specialty origins.

  • The Distinctive Flavors of Yemen’s Mountains

While she believes every Yemeni coffee origin has its own charm, Amal Al-Ekadi says she is particularly drawn to coffees from mountainous regions such as Haraz and Yafa. Beans from these areas often display complex and rich flavor profiles that appeal strongly to specialty coffee enthusiasts.

  • The Growing Role of Yemeni Women

Amal Al-Ekadi also highlights the important role Yemeni women play in the coffee sector, from farming and processing to marketing and promotion. She believes women’s presence in the industry has become increasingly visible and influential in recent years, a development she considers both encouraging and essential for the sector’s future.

  • A Dream for Yemeni Coffee

For Amal Al-Ekadi, the long-term dream is for Yemeni coffee to fully reclaim its global reputation. Equally important is ensuring that Yemeni farmers receive the recognition and fair prices they deserve for the tremendous effort they invest in cultivating this historic crop.

  • A Message to Farmers and Young Entrepreneurs

In closing, Amal Al-Ekadi offers a message to farmers and young people interested in entering the coffee sector. Farmers, she says, are the foundation of this precious heritage, while the younger generation holds the key to its future development.

With greater awareness, thoughtful work, and professional marketing, she believes Yemeni coffee can become not only a source of pride but also an important economic pillar for Yemen.

Amal Al-Ekadi also expressed her appreciation to Qahwa World and to Mr Ali for the opportunity to share her experience with Yemeni coffee, expressing hope that collective efforts will continue to highlight the value of this historic product and bring it the recognition it deserves.

 

Kim Thompson: Coffee on the Edge of Disruption

Dubai – Ali Alzakary

The global coffee industry has spent the past few years navigating one disruption after another—from pandemic shutdowns and climate volatility in producing countries to freight crises that reshaped global shipping routes. As the global coffee market grapples with volatility—production reaching around 175 million bags in 2025 while costs continue to rise due to climate pressures and freight disruptions—the ongoing conflict in the Middle East is adding a new layer of uncertainty to an already fragile supply chain.

Coffee moves through one of the most complex trade networks in the food and beverage sector. Green beans travel from farms across Latin America, Africa and Asia through international ports and maritime corridors before reaching roasters, cafés and consumers. Any disruption to shipping routes, insurance costs or regional logistics can quickly ripple across the industry. For specialty coffee—where freshness, tight margins and long-term sourcing relationships define the business—the impact can be felt even faster.

To understand how the sector is reacting, we spoke with Kim Thompson, Co-Founder  at RAW Coffee Company in Dubai. From monitoring shipments already at sea to preparing technical support systems for cafés, Thompson explains how roasters are navigating rising costs, uncertain logistics and a rapidly shifting geopolitical landscape.

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In this conversation, she offers a clear view of what café operators are worrying about right now, how long menu prices can realistically hold, and why the coffee industry’s resilience often comes down to relationships built across the supply chain.

  • Has the “fear factor” kicked in yet? Are you seeing cafés or hotels panic-buying and stockpiling coffee to guard against a potential shortage?

Not really. The reality of the café industry is that most operators are managing week-to-week cash flow, not building strategic stockpiles. Right now the conversations we’re having are far more about cost control than hoarding inventory.

The other factor is freshness. Speciality coffee isn’t a commodity that sits in a warehouse for months. We roast weekly and deliver fresh, so stockpiling doesn’t really fit how quality coffee businesses operate.

Our expectation is that the real response, if there is one, will likely come after Eid al-Fitr, once operators have had time to assess the geopolitical situation and think through their own coping strategies. At the moment, people are watching closely rather than panicking.

  • The coffee you’re roasting today was bought at pre-war prices — how long can you hold your current menu prices before new logistics costs force your hand?

The uncomfortable truth is that price pressure in coffee started well before this conflict. The industry has already been absorbing significant increases at origin, higher processing costs, and rising freight prices for the past two years.

We have already had to adjust pricing once, simply because the economics of producing high-quality coffee have changed globally.

If shipping routes tighten or logistics costs spike again because of regional instability, there’s only so much the supply chain can absorb. Roasters can cushion the impact for a period of time, but eventually the math catches up with everyone.

Coffee has historically been underpriced for the amount of work and risk involved in producing it. What we are seeing now is the global market slowly correcting that reality.

  • Are there specific “origins” or specialty grades that are now effectively “cut off” due to their transit routes through the conflict zone?

At the moment nothing is completely cut off, but logistics has become far more complicated overnight.

We currently have multiple containers on the water and are actively tracking them while exploring alternative routing options that avoid the Strait of Hormuz.

In many ways it feels like a return to the early COVID-19 playbook—scenario planning, contingency routing, and leaning heavily on relationships across the supply chain to keep things moving.

The specialty coffee industry is surprisingly resilient because it’s built on long-term relationships with producers, exporters and logistics partners. When things get unpredictable, those relationships become incredibly valuable.

  • What’s the plan for equipment and spare parts? Is there a risk that a broken espresso machine could stay down because of shipping delays?

Equipment supply is definitely something we’re watching closely, but fortunately we forecasted and planned ahead. We have several containers on the water carrying both commercial and domestic machines, so supply may get tight but we’re not walking into this empty-handed.

More importantly, we have invested heavily in our technical infrastructure. We run a full in-house service department with extensive spare parts inventory, qualified technicians, and swap-out machines available for our commercial partners.

In practical terms, if a café’s machine goes down, we’re structured to keep them operating. The bigger challenge in this industry is rarely the machine itself—it’s the global logistics that sit behind everything.