Visitor Registration Now Open for World of Coffee Dubai 2026!

Dubai – Qahwa World

Visitor registration is now officially open for World of Coffee Dubai 2026, the Middle East’s leading event for coffee professionals and enthusiasts!
Secure your ticket today and take advantage of exclusive early bird rates, available for a limited time only. Don’t miss this chance to connect with global coffee leaders, explore the latest innovations, and build valuable connections with top roasters, producers, and industry experts from around the world.

Now celebrating its 5th edition, World of Coffee Dubai has established itself as the premier platform for the specialty coffee community in the Middle East, bringing together producers, manufacturers, retailers, and traders under one roof.

The event is organized by DXB LIVE in collaboration with the Specialty Coffee Association (SCA), uniting the vibrant UAE coffee scene with the wider regional and global coffee industry in one dynamic and inspiring setting.

Why Participate?
Whether you’re looking to expand your business, explore emerging trends, or enter the Middle East’s booming coffee market, World of Coffee Dubai 2026 offers unparalleled opportunities for growth and collaboration.

The event will feature:
• A vibrant trade show floor showcasing global coffee innovations.
• The Roaster Village, spotlighting top artisan roasters.
• UAE National Coffee Championships, highlighting the country’s best baristas.
• The SCA Community Lounge, a hub for networking and collaboration.
• The Best New Product Competition & Display, unveiling cutting-edge technologies and products.
• Inspiring lectures and workshops designed to educate, connect, and inspire.

Available Passes
Choose the pass that best fits your visit and enjoy access to the world’s most dynamic coffee event:

Pass Type Access Duration Price (AED) Details Buy
SCA Member (Single Day Pass) 1 Day 90 (Incl. 5% VAT) View Details → Buy Now
Single Day Visitor Pass 1 Day 95 (Incl. 5% VAT) View Details → Buy Now
SCA Member (3 Day Pass) 3 Days 240 (Incl. 5% VAT) View Details → Buy Now
Three-Day Visitor Pass 3 Days 265 (Incl. 5% VAT) View Details → Buy Now

All passes are now available for purchase—book early to secure your spot at the most anticipated coffee event in the region.

Be part of shaping the future of coffee. Register today and join thousands of professionals and enthusiasts who will gather in Dubai to celebrate innovation, culture, and excellence in coffee.

📍 Venue: Dubai World Trade Centre
📅 Dates: 18–20 January 2026

World of Coffee Dubai to Host the 2026 Cezve/Ibrik Championship

Dubai – Qahwa World

The Specialty Coffee Association (SCA) has officially announced that World of Coffee Dubai 2026 will host the 2026 Cezve/Ibrik Championship (CIC)—marking the first stage of the 2026 World Coffee Championships (WCC) season.
The competition will take place January 18–20, 2026 at the Dubai World Trade Centre, coinciding with what is expected to be the largest edition of World of Coffee Dubai to date.

Produced by DXB Live in collaboration with the SCA UAE Chapter, World of Coffee Dubai has rapidly become the Middle East’s leading coffee trade event since its launch in 2022. The show continues to unite producers, roasters, manufacturers, and coffee professionals from around the globe — highlighting Dubai’s growing role as a bridge between coffee cultures of the East and the West.

The Cezve/Ibrik Championship pays homage to one of the world’s oldest brewing traditions. The cezve, also known as an ibrik, is a small long-handled pot traditionally made from copper, brass, or ceramic, used for centuries across Eastern Europe, the Middle East, and North Africa. Competitors in this event bring cultural expression and personal artistry to their performances, reimagining this ancient brewing method in a modern competitive setting.

Hosting this championship in Dubai is especially symbolic. The city’s deep cultural ties to traditional coffee preparation, combined with its reputation as a global hub for innovation and trade, make it a fitting venue for a competition that blends heritage with creativity.

Khalid Al Mulla, National Coordinator of the UAE Coffee Championships, stated: “We are truly honored to welcome the Cezve/Ibrik Championship to Dubai. This event represents more than competition — it’s a celebration of tradition, craftsmanship, and cultural connection. Bringing it to the UAE reinforces Dubai’s position as a bridge between the coffee cultures of the East and the West.”

The SCA has also released the 2026 CIC Rules and Regulations, including updated rules documents, summaries of changes, scoresheets, and an appeals form, all available at wcc.coffee/rules-regulations
.

The World Coffee Championships serve as a platform for global coffee professionals to showcase their craft, share knowledge, and inspire future generations of baristas, brewers, tasters, and roasters. Dubai’s inclusion as the first host city of the 2026 season further strengthens its status as a world-class coffee destination.

2026 World Coffee Championships Calendar

Dubai World Coffee Championships
January 18–20, 2026 | World of Coffee Dubai, Dubai World Trade Centre, UAE
Featuring the Cezve/Ibrik Championship

San Diego World Coffee Championships
April 10–12, 2026 | World of Coffee San Diego, USA
Featuring the World Latte Art Championship

Bangkok World Coffee Championships
May 7–9, 2026 | World of Coffee Bangkok, Thailand
Featuring the World Cup Tasters Championship

Brussels World Coffee Championships
June 25–27, 2026 | World of Coffee Brussels, Belgium
Featuring the World Brewers Cup, World Coffee Roasting Championship, and World Coffee in Good Spirits Championship

Panama City World Coffee Championships
October 22–25, 2026 | World of Coffee Panama, Panama Convention Center
Featuring the World Barista Championship

SCA Officially Launches New Q Grader Program with Coffee Value Assessment

Dubai – Qahwa World

The Specialty Coffee Association (SCA) has officially launched enrollment for its updated Q Grader program, marking the start of a new era for one of the most respected certifications in the global coffee industry.

The move follows the association’s acquisition of the program earlier this year from the Coffee Quality Institute (CQI), a historic shift that positions the SCA as the sole operator of a license long considered the gold standard for coffee evaluation. From October 1, 2025, all Q Grader courses worldwide will be delivered under the new system, aligned with the Coffee Value Assessment (CVA).

For years, the Q Grader license has been globally recognized as the highest credential in sensory evaluation, cupping, and green coffee grading. Graduates of the program have carried a certification that is not only respected but also vital to trade, communication, and quality assurance across the coffee value chain. The revamped program now integrates the CVA, a scientifically rigorous framework developed by the SCA and adopted in 2024 after years of research. Unlike the traditional cupping form it replaces, the CVA provides a broader picture of coffee’s qualities, considering not only intrinsic sensory characteristics but also extrinsic factors such as processing methods and certifications that influence market value.

The decision to integrate the CVA into the Q Grader curriculum represents the SCA’s commitment to driving progress in specialty coffee evaluation. Participants in the new program will undergo six days of intensive training and testing, designed to challenge their ability to detect differences and defects, describe sensory profiles, and apply the CVA in real-world contexts. The program has been tailored for experienced coffee professionals, enhancing their sensory acuity and preparing them to communicate coffee’s value with clarity and confidence. The result is a global network of modern Q Graders whose training reflects the latest advancements in sensory science and the continued evolution of the specialty coffee sector.

The SCA has emphasized accessibility as a central pillar of the new launch. Recognizing that the Q Grader license is critical for professionals worldwide, the association has introduced a new country-specific pricing model. By dividing the world into five tiers based on economic conditions, the program ensures that participants in lower-income regions are not excluded from pursuing certification. This model makes the license more affordable, while an expanded network of Q Instructors opens new opportunities for education across diverse markets. From producers and exporters to roasters and importers, coffee professionals in every corner of the globe will have greater access to one of the industry’s most influential programs.

The updated program offers multiple pathways to certification. New entrants can register for the full Q Grader course, while experienced professionals may pursue fast-track options to upgrade or renew their credentials. Arabica and Robusta Q Graders, holders of the SCA Sensory Skills Professional Certificate, and Cup of Excellence judges are among those eligible for accelerated pathways, provided they complete the CVA for Cuppers course by December 31, 2025. A fast track is also available for those seeking to become Q Instructors, with eligibility extended to educators and evaluators including CVA Trainers, Q Instructors, Cup of Excellence Head Judges, and SCA Sensory Skills Authorized Trainers. After the fast-track window closes at the end of 2025, the SCA will require candidates to follow a more extensive pathway that includes both Q Grader certification and instructor onboarding.

The program is not only academically rigorous but also deeply practical. Learners will be evaluated through cupping sessions, sensory exercises, and green coffee assessments, testing their knowledge across physical, descriptive, affective, and extrinsic categories. Those who successfully complete the course will earn the globally respected Q Grader license, recognized across the coffee value chain as a mark of excellence. The SCA has positioned this as a crucial step toward building a more unified global language of quality, one that connects producers, traders, roasters, and consumers with a shared framework for evaluating coffee.

The launch of the new Q Grader program also reflects the strategic partnership between the SCA and CQI, which was first announced in April 2025. Under the terms of the agreement, the SCA will license the program for ten years, paying CQI $250,000 annually. While CQI is no longer involved in administering the program, the collaboration ensures that its original missionsupporting producers and enhancing coffee qualityremains central to the program’s future.

As the transition takes effect, questions remain about how quickly the new system will be embraced across the industry. Some professionals have expressed skepticism about the CVA’s necessity, while others have applauded its potential to capture the complexity of modern coffee markets. Regardless of these debates, the SCA is moving forward with confidence, positioning the new Q Grader program as a scientifically robust and globally inclusive certification.

The association has also committed to supporting learners with preparatory resources. For those new to coffee evaluation, the SCA recommends starting with its Intro to Cupping workshop, a foundational course designed to build skills in sensory analysis and cupping practices. For more advanced professionals, recommended reading lists and preparation activities are available to ensure readiness for the intensive Q Grader assessments.

With enrollment now open and courses already available in select regions, the SCA is calling on coffee professionals worldwide to take part in what it describes as a new era in coffee evaluation. The updated program is expected to strengthen professional standards, support communication and collaboration across the global value chain, and expand the very definition of specialty coffee. For those who pass, the Q Grader license remains not just a certificate but a symbol of credibility, expertise, and leadership in the evolving world of coffee.

Dreams and Ambitions: Youth Academy Middle East Launches in Dubai

Dubai – Qahwa World

The Middle East has welcomed a new chapter in coffee education with the launch of the first edition of Youth Academy Middle East 2025, held in Dubai and organized by Simonelli Group. This pioneering program provides six young coffee talents with full scholarships to attend the prestigious SCA Coffee Skills Program, giving them the opportunity to build professional careers in the global coffee industry.

The inaugural edition began at the Simonelli Group Middle East Experience Lab, where participants embarked on their training under the guidance of SCA-certified trainers. The program blends theory with practice, offering young baristas and coffee enthusiasts a chance to deepen their knowledge and discover new perspectives on coffee.

The Scholarship Winners

Among the six winners are young professionals whose passion and dreams reflect the diverse paths coffee can inspire:

  • Hnin Kha Nady (22 years old), a barista who hopes to inspire others through her craft: “Eventually I want to share my passion by creating unique coffee experiences for others.”

  • Mark Mwangi Mungai, a Kenyan barista, fascinated by both tradition and innovation: “The slowly emerging trends with AI and modern technology show how coffee, which has been here for ages, is adapting to new times.”

  • Amritha Varsha PR, an engineer-turned-coffee explorer: “For me, learning is exciting, but re-learning is like a second brew—often richer and clearer.”

  • Brenzen Labarete, Senior Barista, Brand Ambassador, and Middle East Barista of the Year 2023: “I look forward to connecting with people who share the same passion, exchange ideas, and be inspired to take my craft to the next level.”

  • Mohamed Alameeri, who describes himself as a “normal coffee guy” driven by curiosity: “The endless amount of information in the coffee world fascinates me. No matter how much you know, there is always more to learn.”

  • Donna Santianez, a passionate barista dreaming of opening her own café: “My dream is to become a professional barista and, one day, to have my own coffee shop.”

A Future Built on Passion

With their unique stories, ambitions, and dedication, these six young talents embody the essence of the Youth Academy—transforming passion into knowledge and knowledge into opportunity. Their journey marks not only a personal milestone but also a promising step for the future of coffee in the Middle East.

As the Youth Academy Middle East continues, the energy, curiosity, and commitment of its first participants highlight the growing importance of education and innovation in shaping the next generation of coffee professionals.