Opening of Bacha Coffee Café in Qatar at Villaggio Mall

The legendary coffee brand “Bacha Coffee,” founded in Marrakech in 1910, launched its latest destination in Doha at Villaggio Mall. Exuding quality and heritage, Bacha Café at Villaggio Mall invites guests to explore the wonders of 100% Arabica with the full coffee shop experience and the unique concept of Bacha Coffee’s gourmet ready-made meals, all in one enchanting place spanning 250 square meters. With 30 seats and over 200 types of coffee to explore, guests will be spoiled for choice with beans from 35 countries across the globe.

Bacha Coffee brings to Villaggio Mall a heritage of impeccable service, attention to detail, and hands-on expertise through its interior concept seamlessly blending with the mall’s decor, inviting guests to appreciate the aromatic wonders of each cup alongside a rich assortment of pastries. In a luxurious manner, Bacha Café’s menu caters to all tastes and preferences, highlighting a tempting selection of coffee varieties, iced desserts, and more, made from the finest ingredients.

Step into the Bacha Coffee boutique and experience a transformation that takes you back in time. Rows upon rows of vibrantly colored coffee tins filled with beans from around the world evoke a sense of nostalgia, while the space resonates with a symphony of sounds. Amidst this ambiance, the enticing aroma of freshly ground Arabica beans casts its spell, awakening your senses to the magic within each cup.

“Bacha Coffee is the product of a rich heritage, a brand that has matured over decades since 1910. Our latest destination will ignite the imagination of our guests in the same way coffee transports us to distant destinations. We’ve brought together the old and the new,” says Taha Bouqdeb, President and CEO of Bacha Coffee. “In one experience, we pay homage to the past and invent the future, where 100% Arabica coffee takes center stage in this theater of life. All senses come into play here, and our coffee is the star.”

Bacha Coffee Company offers an arsenal of Arabica coffee through single-origin, well-blended, premium flavored, and naturally decaffeinated varieties, with over 200 carefully selected types grown and handpicked from 35 countries across Africa, the Arabian Peninsula, Central and South America, the Caribbean, and Asia. Any of these can be purchased by weight, then expertly ground to order by the company’s coffee experts to a size calibrated to suit any chosen brewing method, and packed into a variety of purpose-designed coffee tins.

Guests can also browse through any of the thirty different coffee bag gift boxes – available in individually wrapped single bags containing 12 or 25 sachets, packed into beautifully designed Bacha Coffee bag gift boxes as a treat for themselves or as a perfect gift. Consider the Grand Moka Mattari single-origin coffee from Yemen, a rare and rich crop that entices with aromas of apricot, dark chocolate, and dates with hints of caramel and spices. Alternatively, one can quickly acquaint themselves with the world of Bacha Coffee through where one can explore coffee from around the world through a variety of 10 blends.

Indulge in a sensory coffee tasting experience by choosing from the gourmet products that can all be bundled into a basket to recreate the Bacha Coffee experience at home. With purposeful function and timeless style, the distinctive golden-colored Bacha Coffee pot has been designed to deliver the perfect service for luxurious coffee, with double walls to protect hands from the heat of the served beverages. Express your sincerity by simply enjoying coffee with a basket of biscuits or caramels or chocolate-covered coffee beans alongside other coffee essentials, accompanied by a note card and a free and encouraging gift wrap.

Upon leaving the store, visitors have the delightful opportunity to carry a cup or two of coffee with them, ensuring they stay energized throughout the day. Their journey culminates at the ready-made meal table, where they can choose from over 200 types of coffee prepared to order either hot or iced, served alongside swirled Chantilly cream of vanilla beans and raw sugar sticks or reusable glass straws. Elevate the experience further by selecting from a variety of unique stuffed croissants, featuring flavors such as coffee chocolate or kaya, perfect with any type of coffee. Experience the pinnacle of tradition and innovation as you immerse yourself in the latest chapter of the Bacha Coffee journey.

Complete your day with a legendary coffee moment, only at Bacha Café in Villaggio Mall. For more information on various ways to enjoy coffee, visit BachaCoffee.com/Coffee, a treasure trove of guidance and insightful notes on coffee cultures around the world in Stories. No royalties are due if Bacha Coffee is mentioned. All image rights are owned by the company as a source. Additional images are available upon request.

Bacha Coffee was founded in Marrakech, Morocco, in 1910, in the stunning Dar el Bacha Palace, where the greatest cultural and political minds of the century gathered around ornate vessels of fresh Arabica coffee. The original Marrakech location reopened in 2019, and its first international location was launched in Singapore the same year. With unique and exclusive coffee chambers, boutiques, coffee bars, travel concepts, and ready-made meals, Bacha Coffee has since expanded its clientele significantly across Asia, the Middle East, and Europe. Today, BachaCoffee.com serves over 40 countries, including online, where Bacha Coffee is renowned for its legendary coffee gifts and accessories made from 100% Arabica coffee, as well as the Bacha Coffee concept of international distribution and wholesale for professionals.

Do you know what is Specialty coffee?

Specialty coffee is a unique kind of coffee, distinct from the standard offerings you might find in the coffee and tea aisle. This isn’t your run-of-the-mill grain; it’s a product held to sky-high standards, without which it cannot bear the label of ‘specialty.’

In recent years, specialty coffee has surged in popularity, becoming a favorite among coffee lovers. But what sets it apart? What makes specialty coffee truly special?

So, what exactly is specialty coffee?

Specialty coffee is defined as coffee that scores 80 or above out of 100 on the ‘specialty scale,’ a metric determined by the Specialty Coffee Association (SCA). The SCA sets stringent rules and regulations governing its classification.

The essence of specialty coffee lies in its meticulous journey from bean to cup. Every step, from the coffee bean farm to the skilled barista, is meticulously considered. This dedication to excellence ensures that every sip delivers a high-quality experience for coffee enthusiasts.

These coffee beans typically thrive in high-altitude regions with carefully managed climates and soil compositions, resulting in unique flavors. Coffee sourcers invest considerable effort in identifying the perfect coffee farm for specialty beans. Once harvested, the beans undergo further refinement and enhancement, culminating in a sustainably sourced bag of coffee ready to tantalize your taste buds.

How is specialty coffee classified?

To earn the coveted ‘specialty’ label, coffee must achieve a minimum score of 80 on the specialty scale, as determined by certified coffee tasters approved by the SCA. Ratings range from ‘very good’ to ‘excellent’ or ‘outstanding,’ reflecting the coffee’s quality.

The classification process is rigorous, with strict adherence to rules by all involved parties. From coffee farmers to roasters and baristas, alignment throughout the process is essential to maintain the coffee’s specialty status.

The rating process for specialty coffee includes meticulous considerations, such as standardized lighting levels and table sizes during assessment. Beans must pass through defect categories, with no Category 1 defects and a limit of five Category 2 defects to qualify as specialty coffee beans.

Where is specialty coffee grown?

Major coffee-producing countries like Brazil, Ethiopia, Vietnam, and Colombia dominate specialty coffee production. However, efforts are underway to explore emerging coffee-growing regions that offer unique flavors. Countries like Rwanda, Costa Rica, Panama, and Bolivia are increasingly contributing to the specialty coffee market, meeting the high expectations set by the Specialty Coffee Association.

In essence, specialty coffee can be produced anywhere, provided it meets the rigorous standards set by the Specialty Coffee Association.

In the world of specialty coffee, the journey from bean to cup involves several key players, each contributing their expertise:

  • The Coffee Farmer: These dedicated producers cultivate the highest quality coffee through generations of expertise. They focus on quality over quantity, ensuring only the best beans reach the market.
  • The Green Coffee Buyer: Skilled in identifying coffee quality, green coffee buyers play a crucial role in selecting beans for specialty coffee. Through cupping, they assess coffee quality and communicate key information to roasters and cafe staff.
  • The Roaster: Certified roasters skillfully roast specialty beans to perfection, applying scientific principles to unlock the beans’ full flavor potential.
  • The Barista: Specialty baristas complete the coffee lifecycle, ensuring each bean is brewed to perfection. With deep knowledge of coffee origins and flavor profiles, they guarantee a delightful coffee experience for consumers.

Ultimately, it’s the consumer who completes the specialty coffee journey by seeking out and choosing high-quality options. By supporting specialty coffee, consumers not only enjoy superior taste and flavor but also contribute to improving living standards in coffee-producing communities worldwide.

The history of specialty coffee traces back to 1973 when Norwegian coffee expert Erna Knutsen coined the term. Since then, specialty coffee has experienced multiple revivals, driven by a growing demand for quality over quantity. Today, specialty coffee enjoys widespread popularity, with dedicated roasters offering a diverse range of options.

Why choose specialty coffee?

Specialty enthusiasts argue that nothing surpasses the taste and quality of specialty coffee. The meticulous attention to detail and ethical considerations ensure a superior coffee experience. By choosing specialty coffee, consumers support sustainable practices and contribute to building thriving communities worldwide.

In conclusion, specialty coffee represents the pinnacle of coffee excellence, offering unparalleled taste and quality. With its meticulous production process and commitment to sustainability, specialty coffee continues to captivate coffee lovers worldwide.

 

Coffee Revolution: China Surpasses the United States as the Largest Market for Luxury Cafés in the World

Under the title “China: 1.4 Billion Reasons for Coffee Sales,” the “World Coffee Report” website, worldcoffeeportal, published an extensive report on the coffee market in China, indicating that in China, the center of the massive nation lies an unprecedented opportunity, affirming that there is a coffee revolution sweeping through the heart of China.

While China has been a stronghold of tea culture, it now stands at the forefront of coffee-consuming nations, redefining the coffee industry on a global scale.

The report takes us on a journey through the burgeoning coffee scene in China, where local entrepreneurs and international giants compete for a share of the market amidst remarkable growth and rapid innovation.

According to the report, December 2023 marked a historic moment when China surpassed the United States as the largest market for luxury cafes in the world, with a growth rate of 58%. The number of coffee retail outlets rose to 49,691, a testament to the undeniable allure of coffee among China’s 1.4 billion inhabitants.

The surveys revealed a nation infatuated with coffee, with over 90% of them tasting hot coffee weekly and 64% enjoying iced coffee—an trend driving the expansion of cafes across the country.

The economic transformation of China since 1978 has paved the way for a cultural revolution, embracing Western fast food culture and café culture with open arms. From the golden arches of McDonald’s to the iconic green siren of Starbucks, international brands have set the stage for the coffee renaissance in China.

Despite the challenges posed by the COVID-19 pandemic, the Chinese coffee market has shown remarkable resilience, with swift efforts to regain activity reaffirming its importance.

At the heart of the Chinese coffee revolution lies Yunnan province—a mysterious agricultural economy linked to coffee cultivation.

With government initiatives and international collaborations, Yunnan has emerged as a center for China’s coffee revolution, attracting the attention of coffee roasters worldwide and promoting a vibrant coffee culture.

As the Chinese coffee market continues to evolve at lightning speed, navigating its complexities requires more than just a business strategy.

Dealing with its intricacies requires more than just a business strategy—it demands a deep understanding of consumer preferences and nuanced cultural differences.

Harnessing digital platforms and embracing local elements are essential for success in a market fueled by innovation and driven by populations eager to embrace coffee culture.

In this new chapter of coffee history, China’s rise as a global coffee force is rewriting the rules of the game, shaping the industry’s future, and inspiring a wave of innovation that transcends borders.

With 1.4 billion reasons to fuel the coffee revolution, China stands ready to redefine the essence of coffee culture on a global scale.

 

Ever Wondered What Espresso Is and How It All Began?

Espresso, the powerhouse behind your daily caffeine fix, is more than just a component of your morning latte or cappuccino—it’s a finely crafted brew with a rich history and unique characteristics.

What is Espresso?

Espresso is a concentrated form of coffee created by forcing hot water through finely ground, specially roasted coffee beans using an espresso machine. This process results in one- to two-ounce shots of thick, creamy espresso, packed with flavor and caffeine.

The journey of espresso dates back to the late 19th century when Luigi Bezzera revolutionized coffee brewing by inventing the single-serve espresso machine in 1903. Alongside Desiderio Pavoni, they refined the machine, making it commercially available after showcasing it at the 1906 Milan Fair.

Distinguishing Espresso from Coffee

Espresso differs from traditional coffee not only in its brewing method but also in its beans and roasting process. Darkly roasted espresso beans undergo a longer roasting period, releasing oils that contribute to its intense flavor and full-bodied texture.

Conversely, coffee beans for traditional brews are roasted for shorter periods, resulting in lighter roasts with different flavor profiles. Despite similarities in taste, brewing espresso involves high pressure and fine grounds, distinguishing it from slower, lower-pressure methods used for coffee.

Caffeine Content

A single shot of espresso contains approximately 64 milligrams of caffeine, less than an eight-ounce cup of coffee, which typically contains around 92 milligrams. However, espresso-based drinks often incorporate multiple shots, leading to varying caffeine levels depending on the beverage.

Blonde Espresso vs. Regular Espresso

Blonde espresso, a newer trend, refers to beans roasted on the lighter end of the scale, offering a milder flavor compared to traditional dark roasts. While regular espresso boasts a bold, bitter profile, blonde espresso provides a lighter, smoother alternative.

Savoring Espresso

Espresso aficionados often enjoy their brew straight—black and unadorned. However, it’s versatile enough to be transformed into a variety of delightful concoctions, from lattes and cappuccinos to inventive cocktails like the espresso martini.

Popular Espresso-Based Drinks

  • Espresso: The quintessential shot of concentrated coffee, best enjoyed unadorned.
  • Americano: A diluted espresso drink made by adding hot water, resembling drip coffee.
  • Latte: A shot of espresso combined with steamed milk, often flavored with syrups.
  • Cappuccino: Similar to a latte but with a higher foam content.
  • Macchiato: Espresso “stained” with a dollop of warm milk.
  • Affogato: A delightful dessert featuring espresso poured over gelato.
  • Espresso Martini: A sophisticated cocktail blending espresso with vodka and coffee liqueur.

 

Coffee to go has become more expensive in Russia, but now it’s being bought more often

According to data provided by the company “Platforma OFD” through the “Check Index” service, the average bill for takeaway coffee in January-February 2024 amounted to 193 rubles.

This figure is 10% higher than the results for the same period last year. At the same time, the number of coffee purchases to go has increased by 14% over the year, notes Gazeta.Ru.

Cappuccino and latte in 200-300 ml paper cups are the most popular types of coffee. Experts consider this growth to be the result of an increased number of visits to catering establishments, the development of domestic tourism, and the holding of mass events. There is also a growth in the segment of purchasing food to go when buying coffee, which is due to its consumption in various situations such as work lunches, meetings with friends, and travels.

In addition to coffee, various sweets, pastries, cookies, rolls, and salads are among the top purchases alongside it. Courier services also note an increase in demand for coffee delivery. Such data indicate the active development of the coffee to go market and its popularity among consumers not only in cafes and restaurants but also as food on the go in various situations.

Coffee is one of the most common beverages, and demand for it has been constantly increasing lately. We appreciate coffee for its rich taste and the opportunity to combine it with various ingredients, such as milk or sugar, to add variety to the drink. However, it is important to understand what prevails in coffee: harm or benefit to our health? Let’s figure it out.

Benefits of drinking coffee:

Coffee not only tones and stimulates the central nervous system but also contains natural antioxidants that protect the body’s cells from free radicals. Among such antioxidants, chlorogenic acid, which is a powerful natural antioxidant, and trigonelline, which has a beneficial effect on blood vessels and capillaries, can be distinguished. It is important to observe careful roasting of coffee to preserve the maximum amount of beneficial substances.

Contraindications to the consumption of coffee:

People in the risk group, such as those suffering from hypertension, cardiac arrhythmias, insomnia, nervous excitability, or nephrolithiasis, should limit their consumption of coffee. For these groups of patients, it is recommended to choose decaffeinated coffee, which contains the same beneficial substances as regular coffee.

There are many caffeine-containing beverages and medicinal preparations. The caffeine content in tonic drinks is usually not less than 150 mg per liter. Too high a concentration of caffeine (more than 300 mg per liter) can cause overexcitation of the central nervous system, leading to insomnia, anxiety, and other disorders. It is not recommended to consume alcoholic beverages containing caffeine, as this can lead to unpredictable consequences due to the combination of the tonic effect of caffeine and the relaxing effect of alcohol.

In terms of usefulness, soluble coffee is inferior to ground coffee, as during its production, aroma, taste, and beneficial substances are lost. Therefore, flavorings and flavor enhancers are often added to it. Coffee is a popular beverage, however, as with any product, it is important to consume it in moderation to bring only pleasure and benefit to your body.

Speciality Coffee Association’s Effort to Ensure Fairness in Coffee Industry

The Speciality Coffee Association (SCA) has unveiled its latest report, the Equitable Value Distribution (EVD) Survey Findings, aiming to promote fair distribution of value throughout the coffee supply chain for sustainability.

Initiated in April 2023, the survey involved stakeholders across the coffee supply chain to assess how value is generated and assessed in coffee value chains.

The report delves into how these survey outcomes will shape the SCA‘s strategies, offering insights into how the industry perceives value distribution and identifying necessary changes.

Andres Montenegro, SCA Sustainability Director, underscores the report’s importance, highlighting the potential for enhancing value creation and acknowledging producers for their contributions to coffee’s value.

A significant portion of respondents expressed the belief that current value distribution methods need adjustment, particularly in ensuring that producers receive a fair share relative to the value they generate.

Montenegro reaffirms the SCA’s dedication to deepening understanding and taking actionable steps towards fair value distribution. Collaborating with the Coffee Science Foundation, they seek funding and research partnerships to develop strategies for the specialty coffee community to innovate in this area.

International Coffee Organization (ICO) Offers Exciting Internship Opportunities for Students

LONDON, March 16, 2024(QW) – Are you a student seeking invaluable experience in the realm of international affairs and economic development? The International Coffee Organization (ICO) presents an exceptional chance to dive into the world of coffee trade and development through its Internship Programme.

Why ICO Internship? The ICO Internship Programme provides students with a unique insight into the daily operations of an international organization. Interns collaborate on a myriad of topics including statistical analysis, communication, advocacy, event management, research, and project formulation.

Who Can Apply? Applicants must be enrolled in a Master’s or Ph.D. program, final-year Bachelor’s students, or recent graduates within one year of completing their degree. Proficiency in English and preferably one of the other official ICO languages (French, Portuguese, Spanish) is required.

What Does the Internship Offer? Interns have the opportunity to work closely with ICO experts, engage in high-level discussions with government and industry representatives, and contribute to the organization’s mission of promoting a sustainable coffee sector. The internship duration typically ranges from two to six months and can be extended up to nine months.

How to Apply? Interested candidates should submit a brief CV and Cover Note to [email protected]. The Cover Note should outline the applicant’s degree program, graduation date, internship interest, preferred duration, areas of interest, IT skills, and past work experience (if any).

Join the ICO Community! ICO is dedicated to strengthening the global coffee sector and promoting sustainable growth for the betterment of all participants. Embrace this opportunity to make a tangible impact and advance your career in the exciting world of international coffee trade and development.

Apply now and embark on a rewarding journey with ICO!

For more information, visit ICO Internship Programme.

(Note: The ICO Internship Programme is a volunteer activity and does not offer financial compensation.)

About International Coffee Organization (ICO) The ICO is the principal intergovernmental organization for coffee, uniting exporting and importing governments to address challenges in the global coffee sector through international cooperation. Its member governments represent 98% of world coffee production and 83% of world consumption.

New Report by World Coffee Research on Seed Quality Assurance in Latin America

World Coffee Research (WCR) has recently released a comprehensive report focusing on seed quality assurance in the coffee sector, shedding light on opportunities to enhance the industry’s resilience.

The report delves into the status of seed lots across five key Latin American countries—El Salvador, Guatemala, Honduras, Nicaragua, and Peru—providing valuable insights for enhancing cleanup efforts, renovation strategies, and infrastructure development.

The absence of a formal coffee seed sector poses a significant, yet often overlooked, challenge for the global coffee industry. WCR’s technical report offers a detailed analysis of seed sources in the aforementioned countries, emphasizing the critical need for establishing robust infrastructure to ensure the availability and accessibility of genetically conforming and high-quality planting material for farmers.

Dr. Vern Long, CEO of WCR, emphasizes the importance of improved varieties in supporting successful coffee production and securing the industry’s supply chain. He highlights the strides made by partners in addressing quality assurance issues, which ultimately empower farmers to plant coffee trees with confidence, ensuring long-term performance and productivity.

The report underscores the diverse pathways through which farmers acquire planting material, ranging from informal exchanges to purchasing seedlings from local nurseries. However, the quality of these materials often falls short due to a lack of phytosanitary standards and genetic conformity, leading to diminished yields over the lifespan of coffee trees.

Informal propagation practices, such as seed selection based on perceived performance, contribute to genetic variability and unreliable plant characteristics. Moreover, discrepancies between expected and actual varieties further exacerbate productivity and profitability challenges for farmers.

A formalized seed sector would provide farmers with verified, high-quality planting material, thereby bolstering their economic viability. By facilitating access to higher-yielding and market-compliant coffee trees, such infrastructure holds the potential to uplift farming communities and enhance industry sustainability.

Opportunities and Challenges in Latin America:

Latin America’s reliance on smallholder coffee production underscores the need for tailored solutions to address regional nuances. While some countries boast specialized research programs, others struggle with regulatory frameworks and genetic contamination risks, necessitating concerted efforts to fortify the seed sector.

Under the USDA-funded MOCCA program, WCR conducted assessments across 52 seed plantations, evaluating genetic conformity and supporting cleanup efforts. The resulting report provides valuable insights into local seed lot practices, identifies promising seed sources, and informs strategies for enhancing nursery operations in the region.

 

 

Specialty Coffee Association Unveils Groundbreaking Membership Model in 2024

In a bold move to match the exponential growth of the specialty coffee industry, the Specialty Coffee Association (SCA) is set to launch its most ambitious membership overhaul in decades this year. Dubbed as a game-changer, the new model promises to redefine connectivity, accessibility, and value within the global coffee community.

Under the revamped structure, members can anticipate a tailored experience like never before. The SCA’s innovative platform will offer personalized pathways, catering to the unique needs of each individual or company. Whether it’s accessing cutting-edge research, educational resources, or forging connections with like-minded professionals, the new membership promises to elevate the coffee experience.

Embracing inclusivity, the SCA introduces two distinct membership tiers. The associate membership, a complimentary offering, opens doors for enthusiasts eager to immerse themselves in SCA events, education, and competitions. Meanwhile, the professional membership, priced at an accessible $100, offers enhanced benefits including voting eligibility and promotional advantages.

Yannis Apostolopoulos, CEO of the SCA, emphasizes the organization’s commitment to fostering a thriving, sustainable, and equitable coffee ecosystem. “It’s not just about expansion; it’s about evolution. We envision a future where every coffee enthusiast, from bean to cup, can access the tools, research, and resources to enhance their craft,” Apostolopoulos stated.

Scheduled for release later this year, the SCA’s groundbreaking model promises to reshape the landscape of specialty coffee. For current members seeking clarification or newcomers eager to join the movement, inquiries are encouraged to reach out. Get ready to savor a new era of coffee culture with the Specialty Coffee Association.

Does the shape of the cup affect the flavor of the coffee?

While we often delve into various factors affecting the taste of coffee, such as grind size or temperature, the role of the drinking vessel itself remains largely unexplored.

Recent research suggests that cup shape significantly influences our coffee-drinking experience, impacting our perception of sweetness, acidity, and overall enjoyment. Dr. Fabiana Carvalho’s 2018 study indicated that the shape of the cup could affect how we perceive the flavors of coffee, building upon earlier research highlighting the importance of cup weight, texture, and shape.

In an industry dedicated to maintaining quality and consistency, understanding how different cup shapes affect flavor perception becomes imperative. Prominent figures in the coffee world, like Nordic roaster Tim Wendelboe and the 2023 World Barista Championship winner, have begun to explore and apply these findings in their practices.

Coffee comprises a complex array of aromatic compounds, contributing to its diverse flavors and aromas. These flavors are detected through both nasal and oral pathways, creating a multisensory experience. While traditional taste categories like bitter, sweet, sour, and salty have been recognized, the perception of complex coffee flavors extends beyond these.

Research has shown that the shape of drinking vessels can impact flavor perception, similar to the effects seen in wine and beer. Dr. Carvalho’s study emphasizes the role of cup shape as an “extrinsic cue” in flavor perception, suggesting that it influences our sensory experiences beyond just taste and aroma.

Dr. Carvalho’s study involved participants tasting the same coffee from different-shaped cups, revealing significant variations in aroma, sweetness, acidity, and overall enjoyment. These findings underscore the importance of designing cups that optimize the consumer experience and match individual taste preferences.

In the real world, coffee professionals like Daniele Ricci and Tim Wendelboe have embraced these findings. Ricci incorporated specially designed cups into his competition routine, aiming to enhance judges’ perception of coffee flavors. Wendelboe collaborated with a designer to create cups tailored to highlight the unique characteristics of different coffees, offering customers a more nuanced drinking experience.

While not all coffee establishments may adopt this approach due to logistical challenges, some, like Wendelboe’s, have successfully integrated it into their service. Matching cups with coffees based on their flavor profiles allows baristas to enhance customers’ experiences and highlight the diverse range of flavors in specialty coffee.

As coffee enthusiasts continue to explore the impact of cup shapes on flavor perception, there’s an opportunity for innovation and experimentation. While scientific research provides valuable insights, coffee service remains an art form, inviting baristas and café owners to explore new possibilities and elevate the customer experience.

The influence of cup shapes on coffee flavor perception is a fascinating area of study that offers insights into our sensory experiences. While the practice of using different-shaped cups may currently be more prevalent in competitions and high-end establishments, there’s potential for wider adoption as the coffee industry continues to evolve. By embracing research-backed findings and fostering creativity, coffee professionals can enhance the enjoyment and appreciation of specialty coffee for enthusiasts worldwide.

Savoring Success: A Chat with Ajit Tamang, UAE National Cup Tasters Champion 2024

Dubai,12 March 2024 (QW): – In the intricate world of coffee, where flavors dance delicately on the palate, Ajit Tamang stands as a testament to passion, perseverance, and proficiency. From his humble beginnings as a barista in Costa Coffee to his current role as Quality Control at Refill Roastery, Ajit’s journey reflects dedication and a thirst for excellence. Recently crowned as the UAE National Cup Tasters Champion 2024, Ajit shares insights into his remarkable journey, preparation strategies, and aspirations for the future. Join us as we delve into the aromatic world of coffee with Ajit Tamang.

Can you tell us a bit about yourself and your journey into the world of coffee?

Hi it’s me Ajit Tamang Cup Taster Champion 2024. I have been in the coffee industry for around 7 years.I started my journey in the coffee industry from 25th July 2017 when I first came to the U.A.E as a barista in Costa Coffee.I worked with costa coffee for 2 years which helped me to grow as a commercial Cafe barista.But I wanted to grow more in specialty coffee as well so I decided to move. I got a chance to work in one of the well-known cafes in Alain but unfortunately, they could not provide me a visa even after working for 6 months so I had to look for another company again. So from one of my friends, I came to know that Refill Roastery was hiring a junior barista. I thought if I want to grow in specialty coffee, why not work in a specialty roastery itself? so, I asked his help to forward my CV to Refill and I was able to be hired as a Junior Barista. In the 4 years experience in Refill Roastery I was promoted to Senior Barista, Branch in Charge & now I am working as Quality Control

How did you feel when you first learned that you secured the 1st place in the UAE National Cup Tasters Competition?

I was astonished when I secured first place in the Cup taster Championship. I could not believe myself if I was hallucinating or was it real?

Can you walk us through your preparation process leading up to the competition?

Since my job is Quality Control, I used to check calibration in our cafe outlets daily and do cupping for the green beans our company used to receive as samples & Profiles which are having issues, try different types of coffees in different brewing methods. I think this helped me to train my palate.

Were there any specific challenges you faced during the competition, and how did you overcome them?

First of all, the Championship itself is a challenge but if you want to know a specific challenge for me. It was to make my timing shorter. As you noticed my timing was 5:05 in the first round, 3:10 in the semifinal & 2:57 in the final.

What are the key techniques you employed during the cup-tasting competition to distinguish flavors?

There are no key techniques specific but maintaining focus on the cup & following your instinct & guts as fast as possible
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How has your team at Refill Roastery supported you throughout this journey?

Yeah Refill is supporting me always not just only in this competition but has always been supporting. Refill Roastery or to be specific our C.E.O & C.O.O are too supportive to help us grow personally & professionally.

Is there a particular coffee that holds a special place in your heart, and why?

The memorable Coffee in my career so far is Ethiopia Shakiso as this was the first coffee I drank for my V60 and changed my mind & perception of coffee.

The coffee that holds a special place in my heart is Kenya Sangalai AB. This particular coffee was not expensive but still the clarity & sweetness of this coffee with the classic tasting notes was amazing.

What advice do you have for aspiring baristas who may want to participate in competitions like the Cup Tasters Competition?

The advice I would like to give to baristas or anyone who is willing to participate in any type of competitions is to have self confidence in yourself & do not forget you will be competing with the people who have more knowledge, experience & skills.

How important is continuous learning and staying updated with industry trends for a barista?

It is important to do continuous learning and keeping updated if you do not want to be left out. Because the coffee industry keeps on growing each & every day it is another competition to be updated.

What are your future goals in the world of coffee and barista competitions?

My future goal is to open up a Coffee Academy back in my home country that can provide updated knowledge & skills to the people who are willing to grow their career in the coffee industry.

How does it feel to be recognized as the UAE National Cup Tasters Champion, and how do you plan to celebrate this achievement?

Of course I feel very happy to be known as UAE National cup tasters Champion. I am planning to celebrate this achievement by getting Drivers license.

Are there any upcoming events or competitions that you are looking forward to participating in?

Yeah I am looking forward to the world stage but before that let’s hope I can get a US visa.

 

“Ralph’s Coffee” makes its debut in the UAE coffee market through Dubai

Dubai,9March 2024(QW):- The luxurious and contemporary coffee chain, “Ralph’s Coffee,” has officially entered the United Arab Emirates market through Dubai, with the opening of its first branch in the Mall of the Emirates. This branch is the result of a partnership between “Ralph’s Coffee” and the Al Moajil Hospitality group, which was signed in June of last year (2023).

Situated next to “Polo Ralph Lauren,” this new café marks the third branch of “Ralph’s Coffee” in the Middle East, alongside other locations in Doha, Qatar. The brand has ambitious plans for expansion in the region, with the first café in Saudi Arabia expected to open in the first half of this year (2024) in Riyadh’s King Abdullah Financial District.

It’s worth mentioning that “Ralph’s Coffee” started serving coffee in August 2014 on the second floor of “Polo Ralph Lauren” store in New York. Since then, they have expanded globally, operating 28 cafes in 12 markets, including the United States, Japan, and China.

Dubai’s dynamic economy and vibrant commercial scene have attracted enthusiasts of specialty coffee. Most specialized reports in this sector highlight that the growth of the specialty coffee market is one of the most significant trends in the region.

Dubai has become a hub for global coffee brands, such as the Japanese “% Arabica,” the British “EL&N,” and the German “The Barn,” alongside popular local brands like “Boon Coffee,” “SHOT,” and “Absolute Zero Café.”