Myasah Ali: When a Yemeni Woman Writes Coffee’s History with the Ink of Passion and Pioneering

Posted on June 8, 2026June 8, 2026 by Qahwa World

Source: Coffee World – Exclusive Interview |
Author: Ali Alzakary |
Date: June 8, 2026

Myasah Ali: When a Yemeni Woman Writes Coffee’s History with the Ink of Passion and Pioneering

Key Takeaways from the Interview:

Myasah Ali started her specialty coffee journey in 2021 in the heart of Sana’a, despite COVID-19 and Yemen’s difficult circumstances.
The brand name “Myasah” is a tribute to her grandmother, who gave up her coffee land inheritance in Haraz to protect her family.
Her biggest challenge came not from farmers but from traders who deliberately misled her with false advice to discourage her because she was a woman alone in the export field.
She learned from her mistakes never to trust inexperienced traders blindly; now formal contracts and legal governance are the foundation of her work.
She believes that Muslim women since the Prophet’s time engaged in trade, dialogue, and public life – her work today is a natural role, not a battle against society.
Her message to every young Yemeni woman: focus on your dream, people will rarely support you, your persistence and commitment are your true strength.

In the corridors of Sana’a, where history breathes the aroma of coffee, and specifically from the heart of “Myasah Coffee,” a story begins that goes far beyond mere commerce. It is the story of a Yemeni woman, Myasah Ali, whose project did not emerge from a vacuum.

If Sana’a is the headquarters from which the company launched, the roots of the story run deep, intertwining with the historic soil of Haraz – the region that gifted the world the finest coffee across the ages.

This fusion between the bustling capital and the timeless heritage of Haraz created a hidden yet powerful bond that led Myasah to establish an entity whose name now echoes in international forums. In this compelling interview, we dive deep into that memory to discover how Myasah turned this profound connection into a driving force to rewrite the professional history of Yemeni specialty coffee. We invite you to explore this inspiring journey in the lines ahead.

Entering the Coffee World in 2021 Amid Difficult Circumstances: Passion or Challenge?

Honestly, the beginning was not a choice between passion and challenge. Both came together. Passion was the initial spark, but passion alone is not enough to sustain you, especially at the time and under the conditions I started in – the COVID-19 crisis was just unfolding, and its global impact was making itself felt.

That is precisely where the challenge entered. It was a personal challenge to prove that no matter how complex the surrounding circumstances, they cannot prevent me from achieving my goal. The challenge became the engine that drove me to produce specialty coffee to high standards, capable of competing strongly in the global specialty coffee market.

What Is the Secret Behind the Name “Myasah” as Your Company’s Brand?

This brand is the least I could offer to my grandmother, who named me and raised me. Her family was among the wealthiest and largest coffee farm owners in Haraz. However, after her parents passed away, she gave up all that inheritance and moved to Sana’a to avoid disputes over inheritance and to ensure her family’s safety.

This enterprise is a tribute to her sacrifice – every inch of land she let go for our sake. And my name is the greatest guarantee and commitment to the quality and luxury of what I present to the world. The link between Sana’a, where the company is based, and Haraz, where the roots lie, is a bond of blood and memory.

The Biggest Challenge: Working in a Field Described as “A Man’s World”

Yes, indeed. Exporting is one thing; going into the field is another. I am a city girl and did not know the villages. But my family’s support and their mindset were my first pillar of strength. The positive shock in the field was that women are present in coffee farms and work there more than men, so I never felt alien.

I earned respect and established my presence through credibility in dealing, and through the cleanliness and quality of the product I offer. Clean work always asserts itself. Everyone who has dealt with me in this market realized that behind this name stands a woman who accepts nothing less than the best.

How Did Myasah Build Trust with Yemeni Farmers?

I built trust with farmers simply by keeping promises and committing to them. The Yemeni farmer buys word and credibility before anything else. As for the hardest moment that changed my thinking, it was not with farmers but with traders’ mistreatment and their attempts to mislead me. Being a lone woman exporting in this field, some deliberately gave me wrong advice and misinformation, aiming to discourage me and make me give up.

I quickly understood the game and shifted from good faith to smart caution. I started asking the same question to multiple traders, then analysing and doing the opposite of their misleading advice. That experience taught me to rely only on my own research, and to trust my managerial instinct to protect my business. Knowledge is the strongest weapon in the export world.

The Secret Behind Ensuring the Highest Quality Standards at “Myasah Coffee”

The secret lies in the unique evaluation mindset I follow. I do not treat coffee as a merchant wanting to sell without enjoyment. Instead, I always put myself in the place of the farmer, the trader, and the final cupper. Before I ship any batch, I consider myself a stranger tasting that coffee and evaluating it with strictness.

This role‑playing prevents me from compromising on any detail, and makes me eager to deliver the highest level of quality and cleanliness, because I want the cupper to feel the same passion and effort that went into every single bean. Each bean carries within it the heritage of Haraz and the precision management of Sana’a.

Losses Along the Way: The Mistake She Wishes She Had Avoided

The mistake I wish I had avoided was giving my trust to an inexperienced trader. In my early days, out of an emotional impulse, I decided to help someone whom all the other traders had rejected. Unfortunately, because of him, I not only lost money but also lost a name and reputation I was just building. However, I quickly corrected the situation and completely changed my mentality and business system.

Emotion has no place in business. Since then, official approved contracts, rigorous verification of partners, and legal governance have become the foundation of every shipment, to protect the name “Myasah Coffee” – especially since it is my personal name and there is no room for mistakes.

Has Myasah Overcome the Stereotype of Yemeni Women?

The weight my name has gained today comes from the deep expertise I have built and my continuous drive to improve it. As for the idea of victory, I have not defeated anyone, because there is no person in front of me I wish to compete with. My ambition is to compete with myself and develop my work only. Regarding the stereotype:

Muslim women since the time of the Prophet, peace be upon him, sold, bought, engaged in dialogue in scholarly gatherings, participated in battles, and in every aspect of life. What I do today is not a battle against society. It is simply the practice of my natural and active role as an ambitious woman in the business world.

Balancing Global Standards with the Authenticity of Yemeni Coffee

Flavour and authenticity have not changed. The trees, soil, and climate in Haraz are constant factors that give coffee its historical identity. Global standards have not altered the essence of the coffee; they have improved the way we handle it.

The difference today lies in refining harvesting methods, drying, roasting, and storage to keep pace with the times, inventing new machines and doing deep work.

Adhering to these standards does not cancel authenticity but protects it, and ensures that this historical legacy is presented to international customers in the highest quality and cleanest possible form.

What Does It Mean That “Myasah Coffee” Has Reached Global Markets?

The feeling that overwhelms me is true, deep pride in myself, in a success I have lived step by step thanks to God, and then to my own effort that never stopped or retreated despite all the pressures and problems. I cannot describe the feeling.

Today I start my morning with a cup of coffee produced by my own company, knowing that I am offering the world an ideal product at the highest standards. I have achieved successes and accomplishments that many men in this market have themselves testified were beyond the possible.

The arrival of “Myasah Coffee” to these international markets is confirmation that determination can always make a difference.

Myasah’s Message to Every Young Yemeni Woman Who Aspires to Her Dream

The message I want to give to every young Yemeni woman is: focus on your dream and your goal, as long as you clearly see the outcome and the position you want to reach. And always remember that no one else sees this vision.

Most people will not support you, and the bad words, envy, and enemies will not stop appearing on your path. So never pay attention to them. Be very careful in choosing those around you to be a real support. Persistence and holding onto your dream are the true power that can break any obstacle or societal perception.

Always keep one certainty in your heart: Whoever has God with them has no one against them.

Frequently Asked Questions About Myasah Ali and Yemeni Coffee

Q: When was Myasah Coffee founded?

A: It was founded in 2021 in Sana’a, Yemen, amid the COVID-19 crisis and difficult local circumstances.

Q: Why did Myasah choose “Myasah” as her brand name?

A: As a tribute to her grandmother, who bore the same name and gave up her coffee land inheritance in Haraz to protect her family.

Q: What was Myasah’s biggest challenge at the start of her journey?

A: Traders trying to mislead her with false advice to discourage her because she was a lone woman in the coffee export field.

Q: How does Myasah deal with Yemeni farmers?

A: She relies on keeping promises and commitments. She says the Yemeni farmer buys word and credibility before anything else.

Q: What is Myasah’s message to young Yemeni women?

A: Focus on your dream, ignore negative talk, and stay persistent – that is the real power to break any obstacle.

Myasah Ali is an inspiring model for Yemeni and Arab women in the specialty coffee industry. Her determination, wisdom, and commitment to her roots have turned her brand into a respected name in global markets. We hope this story inspires everyone who seeks to turn passion into a profession, no matter the challenges.

Interview conducted by Coffee World – with Myasah Ali, founder of “Myasah Coffee” in Sana’a, Yemen.

Publication date: June 8, 2026

Haraz: Where Mountain Agriculture Shapes the Character of Yemeni Coffee

Posted on January 2, 2026January 2, 2026 by Qahwa World

Haraz – Qahwa World

High in Yemen’s rugged western highlands, the Haraz region stands as one of the world’s most demanding and refined coffee-growing landscapes. Farming coffee here is not merely an agricultural activity; it is a disciplined system built on manual labor, inherited knowledge, and a deep respect for natural cycles.
At Jabalbon Estate, this centuries-old approach remains alive, offering a clear field example of how Yemeni mountain coffee is cultivated with precision, patience, and purpose.

The land reclamation process in Jabalbon Estate farms in Haraz

Reclaiming the Mountain Slopes

The coffee journey in Haraz begins with land rehabilitation, a physically intensive process essential to survival farming in steep terrain. Farmers remove invasive trees such as acacia, clear wild grasses, and restore collapsed stone terraces using traditional construction methods. These terraces are more than landscape features. They stabilize soil, capture seasonal rainfall, and prevent erosion, forming the backbone of sustainable agriculture in Yemen’s high mountains.

A plot of land in Jabalbon Estate in Haraz, where meticulous care is evident from the very beginning.

Precision in Field Layout

Once the land is prepared, plots are carefully mapped to determine planting points. Coffee trees are spaced at approximately two meters apart, a deliberate decision aimed at improving soil aeration, reducing nutrient competition, and allowing balanced root and canopy development. In an environment where every square meter matters, spacing becomes a quality factor rather than a convenience.

In Jabalbon Estate in Haraz, every tree in its plot tells a unique story.

The “Buur” Pits: A Local Practice with Scientific Logic

One of Haraz’s most distinctive practices is the use of deep planting pits, locally known as buur. Each pit is roughly one meter deep and one meter wide. These pits are designed to break compact volcanic clay soil, enhance drainage, and reactivate biological life within the ground.
Left exposed for several months, the pits are naturally sterilized by sunlight before being refilled, transforming dense soil into a healthier growing medium ready to receive coffee seedlings.

In Jabalbon Estate in Haraz, the timing of planting is carefully managed.

Seasonal Planting Windows

Coffee seedlings are planted during two key periods: March and July. These windows coincide with moderate temperatures and natural moisture from seasonal rains, significantly increasing seedling survival rates and long-term stability.

In Jabalbon Estate in Haraz, coffee trees receive continuous care throughout the year, carried out manually with precise professional attention.

Maintaining coffee trees in Haraz requires continuous attention. Due to the soil’s tendency to harden, farmers carry out multiple annual plowing cycles to prevent root suffocation.
Irrigation relies primarily on rainfall, supported by carefully controlled supplemental watering when necessary. Fertilization follows a balanced program focused on strengthening root systems, supporting vegetative growth, and improving cherry quality over time rather than chasing short-term yields.

Jabalbon Estate is located atop the peaks of the Haraz Mountains, where the high altitude is one of the key factors behind its quality and distinction.

Altitude: The Silent Quality Driver

Jabalbon’s farms are located at elevations exceeding 2,600 meters above sea level. At this height, cooler temperatures and wide day–night fluctuations slow cherry development.
This extended maturation period increases bean density and contributes to the layered, complex flavor profiles that distinguish high-altitude Yemeni coffee on the global stage.

In Jabalbon Estate in Haraz, patience and continuous effort are two indispensable factors.

Patience Before Productivity

Coffee trees at Jabalbon are nurtured for years before reaching full economic production. Peak performance typically begins around the sixth year, when trees achieve physiological stability and consistent output. The philosophy here prioritizes longevity over speed, treating each tree as a long-term agricultural partner rather than a short-term asset.

In Jabalbon Estate in Haraz, between the tree’s flowering and the fruit’s ripening lies a journey that is both challenging and rewarding.

Flowering, Maturation, and Harvest

Flowering generally begins in March, followed by a slow maturation period lasting six to seven months. Harvest season starts in October and is conducted entirely by hand.
Only fully ripe red cherries are selectively picked, while unripe or green fruit is deliberately excluded. This strict selection ensures that each harvest reflects the true expression of altitude, soil, and climate.

In Jabalbon Estate in Haraz, there is complete reliance on manual labor.

Agricultural Ethics at the Core

Jabalbon Estate operates on principles that define traditional Yemeni coffee farming: manual cultivation, respect for natural rhythms, and refusal to force productivity at the expense of tree health.
Here, quality is not engineered through shortcuts. It is earned through time, restraint, and commitment to the land.

In Yemen’s high mountains, coffee is not grown to be harvested quickly — it is grown to endure.

In Jabalbon Estate in Haraz, irrigation holds special importance and follows precise schedules.

Elaf Mustafa’s Artistic Journey through Yemeni Coffee Heritage

Posted on March 3, 2024April 3, 2026 by Qahwa World

Dubai – Ali Alzakary

In the enchanting realms of Sanaa and Haraz, the life of Elaf Mustafa unfolds among the layers of Yemen’s rich soil. As a connoisseur of language, literature, art, and coffee, Elaf embarked on an academic path in translation and linguistics, finding herself guided by the intertwined forces of art, language, and the world of coffee.

Her connection to coffee is not a recent one; it is deeply rooted in her family’s history of cultivating and trading coffee beans. The fertile lands in Haraz, adorned with ancient coffee trees, tell stories that traverse generations, weaving a fabric of identity and knowledge.

Elaf’s journey, branching into diverse paths, testifies to the resilience imprinted in her experiences. Whether facing challenges through books, art, or embracing comforting coffee, she always designs alternative plans to navigate the ever-changing currents of life. And there is Sanaa, the captivating city that, despite challenges, never fails to inspire resilience.

In this interview, Elaf Mustafa explores her fascinating life, delving into the intersection of her academic pursuits, family heritage in coffee cultivation, and the profound impact of history on her journey as an artist. From her initial encounters with written words to the rich inspiration drawn from her family’s coffee heritage, Elaf paints a vivid picture of her evolution as an artist, revealing the symbiotic relationship between the brush and the coffee tree.

Join us as we uncover the layers of Elaf’s artistic narrative, where each stroke on the canvas echoes the stories of her ancestors and the enduring spirit of Yemeni coffee.

Who is Elaf Mustafa?

“I have lived my life between the lands of Sanaa and Haraz, and both have a vast space in my soul. I love everything related to language, literature, art, and coffee. Despite my passion for painting, which has accompanied me for years, I specialized academically in translation and linguistics. Today, I see that both art and language have led me to the path of coffee.

My affiliation with coffee is not a recent thing. My family has a deep history in the cultivation and trade of coffee. We own several farms in our hometown, Haraz, including farms that contained, and still are to this day, coffee trees that have lived for a decade, and through which ancestral stories, ancient knowledge and identity have been transmitted.

Between today and the past, I feel that I have branched out a lot. However, it’s worth mentioning that what I and my generation experienced in previous periods has shaped us in a way that one lifetime is not enough. We learned how to appreciate life, and in every instance when challenges prevailed, we had to devise alternative plans to navigate through the constantly changing waves of life. And there is Sanaa, the enchanting city that never lets us fall without inspiring us to rise, no matter how deep the trenches.”

How did your journey with coffee begin, and how were you influenced by the history and heritage of your family in coffee cultivation?

“My father had a library that contained many of history books, including those talking about ancient and contemporary civilizations. Thanks to his continuous encouragement for reading, I read many of them starting from the age of ten. I found that Yemen has a rich history that cannot be covered by volumes or thousands of books. But through my readings, I found that coffee created a beacon of light in this journey, through various stations. It connected with Yemenis through ages as a window and light. It’s noteworthy that it has been and still is creating and telling stories, and, in turn, I love stories very much.

I was greatly influenced by the fascinating link created by coffee trees. My grandmother, Hassana Ismail, preserved many stories for me about its importance in society, how it was cultivated, and the rituals of harvesting back then. She mentioned in one of the stories that at the beginning of the harvest, she and her mother would go to the farm. She would pick a few coffee beans in her hands and exchange them for other goods, a unique privilege that only coffee had. Many stories, all of which instilled in me love and pride for this tree, continually drive me to reflect its impact in paintings, even if only a little is revealed.”

How can coffee transform from a beverage into an identity and history, and how do you seek to convey this idea through your artistic works?

“In reality, coffee beans can never be confined to the word ‘beverage.’ They overflow from their cup, and they have many dimensions.

From the port of Mokha, this fruit witnessed civilizations, eras, and kingdoms. It created many contradictions as people doubted and clung to it, hiding it in a jar for decades as one of the most precious treasures. We see throughout history how wars were waged for it, and other wars were extinguished because of it.

When we witness today how our ancestors spent their lives preserving it despite the difficulties that mostly bent their backs, the picture becomes clear. This is precisely why I painted my latest piece titled ‘Descendants of the Sun’ for Hajjah Fatima, one of the coffee farmers in Mahwit, as a loud sign for the Yemeni coffee revolution in every era. She reached the age of eighty and still holds onto her beans, so it became imperative for me to immortalize her story within the folds of a painting.

How can art contribute to raising awareness of the importance of Yemeni coffee and its history in local and global communities?

“Since ancient times until today, art has been the main factor in conveying and preserving civilizations. For me, I see art alongside the history of coffee as an ancient window adorned with the colors of Yemeni lunar, each time portraying a scene that must be immortalized. So, I see them narrating their stories through my window, not the other way around. We truly see how the importance of this thing has imposed its reality on societies, whether local or international.”

How do you envision the future of the coffee industry in Yemen, and what role can art play in supporting it and shedding light on its heritage?

“The previous periods were challenging for Yemeni coffee, as its production significantly declined due to economic difficulties and environmental degradation. But today, we are living in an era of revival like never before. All sectors are working at full capacity to elevate it to stages surpassing its predecessors, starting from the land and supporting farmers by all means, up to roasting and presenting it. From our perspective today, I see a promising future waiting.

As for art, it is the constant companion to these beans and their land, embracing its roots tightly to preserve them from oblivion. They will always tell stories together.”

Haraz: A Journey into the Heart of Yemeni Coffee

Posted on December 26, 2023December 6, 2025 by Qahwa World

In the rich tapestry of coffee’s history, Yemen holds a special place. It was from Yemen that the world first tasted coffee, and the roots of the global coffee trade dig deep into its soil. While historians debate the origin of coffee—Ethiopia or Yemen—one fact remains indisputable: without Yemen, coffee would be an unknown entity.

Historical records point to Yemeni Sufis in the early fifteenth century as the first to elevate coffee from a mere beverage to a social ritual, using it to stimulate their minds during nightly worship. Yemeni coffee stands as the epitome of quality and commands a staggering price, with a pound fetching $240 and a kilo commanding around $500. Europe and the United States are the primary importers, despite dwindling production.

Coffee thrives across Yemen, but certain regions have etched their names in coffee history. Among them, Haraz, renowned for its towering mountains, some reaching 3000 meters above sea level,Coffee is grown there at altitudes, some of which reach 2,600 meters above sea level and terraced gardens crafted by Yemeni hands, transforming the landscape into lush coffee farms.

Haraz is synonymous with picturesque houses rising above the clouds, their roofs adorned with vibrant hues mirroring the splendor of drying coffee berries scattered around. Historical accounts trace coffee cultivation in Haraz back over 500 years.

Our guide into the heart of Haraz was Abdul Latif Al-Jaradi, a certified coffee expert from quality coffee institute and founding shareholder of “Mocha Story” and “Coffee Story” companies exporting Yemeni coffee. Al-Jaradi has not only preserved endangered coffee varieties but also propagated them on a private farm with 300 thriving trees.

Haraz, according to Al-Jaradi, is divided into four distinct coffee-producing sections: eastern Haraz, western Haraz, Saafan, and Bani Ismail. Each region boasts its unique character and coffee profile, shaped by differences in terrain, environment, water, and soil.

Eastern Haraz coffee captivates with its unparalleled sweetness and fruitiness. In contrast, western Haraz coffee stands out with tropical fruity overtones, unique incense notes, intense sweetness, and exceptionally hard beans. Saafan coffee charms with its floral and sugary notes, while Bani Ismail coffee, often likened to chocolate, offers a blend of nuts, caramelization, and distinctive circular beans.

Haraz’s elevation, ranging from 1,700 to 2,600 meters above sea level, produces dense and sweet coffee beans. Al-Jaradi emphasizes that these heights are not just numbers but a testament to the careful cultivation on ancestral terraces.

Al-Jaradi identifies Al-Jaadi Al-Shirqi and Al-Jaadi Al-Daariti as prevalent in Haraz, with Saafan favoring the apple variety. Meanwhile, Bani Ismail boasts the Al-Khattab variety, renowned globally for its unique characteristics.

Despite being one of Yemen’s leading coffee producers, Haraz faces challenges from climate change. Al-Jaradi notes the reliance on traditional farming methods, with no machines intervening in plowing or harvesting. Coffee, akin to a family member, receives meticulous care, and the return mirrors the attention invested.

Recent changes in post-harvest practices, including selective harvesting and meticulous drying methods, have revived Haraz coffee’s reputation on the global stage.

In conclusion, Haraz remains a captivating chapter in the saga of Yemeni coffee. Its unique terroir, diverse coffee varieties, and the dedication of its cultivators echo through the ages. As climate change poses challenges, the resilience of Haraz’s coffee farmers keeps this ancient tradition alive, ensuring the world continues to savor the magic of Yemeni coffee.