Author: Qahwa World

DMCC Coffee Centre

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  • Coffee goes global

Developing major new supply chains from Dubai
The Middle East’s love of coffee has long been central to its history and culture of warm hospitality. Today, DMCC is driving a major initiative to position Dubai at the heart of the world’s leading coffee supply chains. Building on the region’s historic trade links, we have launched a series of ambitious developments to expand Dubai’s resources, expertise and influence in the world of coffee.
Download our fact sheet where you can find all the information you need in one place.

  • DMCC Coffee Centre

Our state-of-the-art DMCC Coffee Centre offers world-class infrastructure and services for green bean storage, processing, roasting, packing and delivery of coffee to precise specifications. Bringing a fully dedicated, temperature-controlled coffee storage to the Middle East region for the first time, will benefit a wide range of stakeholders including coffee farmers, exporters, traders, roasters and retailers.

  • Creating new trade routes

By connecting growers and exporters with global markets, the DMCC Coffee Centre has created new trading opportunities for all stakeholders in the coffee value chain. To date, the Centre has enabled the trade of 100+ coffee varieties from major growing regions such as Central and South America, Africa and Asia. This large global coffee sourcing footprint has made the Centre an attractive hub for businesses.

  • Become a member

DMCC Coffee Centre members enjoy the following benefits

AT THE HEART OF IT ALL
Located within the Jebel Ali Free Zone and near the Jebel Ali port, you have easy access to purpose-built infrastructure and international coffee producers and buyers in growing consumer markets.

FULL CONTROL OVER YOUR BUSINESS
You will take advantage of 100% business ownership (sole shareholders are permissible), 0% personal income tax, low corporate tax rates, and 100% capital repatriation.

CONNECT AND GROW
DMCC Coffee Centre serves to benefit the entire coffee value chain – connecting farmers to exporters, traders to roasters, and you to global trade opportunities.

LEARNING HUB
Our Specialty Coffee Association (SCA) certified Premier Training Campus with a 24-person classroom offers the complete SCA Coffee Skills Program, CQI Q Grader certificate courses and others. All your training needs will be guaranteed with best-in-class equipment and tools.

A COMPLETE SPACE
Access private furnished offices, fully equipped meeting rooms with advanced connectivity and video conference capabilities, as well as a functional demonstration café and brew bar.

FULLY EQUIPPED

Our state-of-the-art 15,000m² temperature-controlled facility has a coffee quality laboratory, cupping labs, a training campus and range of commercial office spaces. Core services include warehousing, logistics, green coffee cleaning, roasting, packing and distribution, as well as more specialised offerings for re-bagging of green coffee, sample evaluation and training.

Products and services

Discover what DMCC Coffee Centre can offer

Warehousing for green coffee

Our temperature and humidity controlled warehouse will ensure your coffee stays in perfect condition at all times.

Green coffee processing

Our facilities can assist you with green coffee processing equipment for cleaning, de-stoning, blending, and re-bagging of coffee

Specialty and commercial roasting

Our roasting and packing facility currently houses 2 Brambati production roasters and 2 fully automatic Opem packaging lines to accommodate specialty and commercial coffee roasting for both whole bean and ground coffee.

Sample & small batch roasters

Coffee Members have access to sample and small batch roasters to roast samples and create profiles of coffees in small batches of 50 grams, 100 grams, 1 kilogram and 5 kilograms. Integrated with Cropster software.

Instant coffee repacking

Fully automatic instant coffee re-packing machine with full nitrogen flushing capabilities that can re-pack bulk volumes into retail sized jars ranging from 25g to 500g.

Certified Barista Training

Our Premier Training Campus is Specialty Coffee Association (SCA) certified and offers professional courses in the following areas:

– Barista Skills

– Brewing

– Green (Q)

– Sensory Skills

– Roasting

Coffee Member commercial office space

Members have access to facilities that include fully equipped meeting rooms with advanced connectivity and video conference capabilities.

Freight forwarding and logistics

We can assist with both inbound and outbound shipping of coffee along with all import and export documentation services to and from United Arab Emirates.

Q Grading cupping facilities

Our facilities include 3 cupping rooms with water filtration system, fully outfitted to Specialty Coffee Association (SCA) and Coffee Quality Institute standards for Q Grading.

Training & demo suite

Our facilities include a fully equipped barista and brewing suite for training and demonstration purposes. The suite features 4 La Marzocco, 2 group espresso machines, 2 batch brewers, and all necessary brewing equipment.

“COFE App” completes its preparations for the launch of the Al Hamra COFE Festival in Kuwait

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In celebration of its fifth anniversary, COFE App, the leading online coffee marketplace in the region, is set to host the highly anticipated Al Hamra COFE Festival. This grand event, taking place from December 14 to 16 at Al Hamra Shopping Center in Kuwait City, promises a delightful convergence of coffee culture, traditions, and innovation.

The festival is designed to unite coffee enthusiasts through an array of engaging activities, including workshops, courses, panel discussions, and the much-anticipated Latte Art 2024 Championship. This caffeine-fueled celebration highlights COFE’s unwavering dedication to fostering a vibrant global coffee community.

As part of the festivities, COFE will enhance coffee enthusiasts’ skills with workshops and courses by Brewever Academy, providing practical training. Participants can take a diploma course, offering an exclusive opportunity to earn accreditation through the Latte Art Grading System and compete in the prestigious 2024 Latte Art Championship. The winner will have the chance to represent Kuwait on the world stage at the 2024 World Championships in Dubai and Italy.

COFE’s Founder and CEO, Ali Al Ebrahim, expressed excitement about the festival, stating, “COFE has been at the forefront of transforming the coffee industry, integrating the newest trends and technological advancements. As the Al Hamra Festival highlights, COFE remains committed to uniting coffee fans worldwide and building a global coffee community.”

The festival encompasses five distinctive domains, including the COFE District, COFE Market, COFE Talks, COFE Carnival, and the Latte Art Championship, offering a comprehensive experience for attendees. The COFE Talks will delve into the growth of the coffee ecosystem, revealing the secrets behind the success of local businesses.

Bashayer Al Zayed, COFE’s Country Manager for Kuwait, commented on the event, stating, “This event demonstrates our ongoing dedication to revolutionizing coffee ordering by emphasizing speed and efficiency. It’s a tribute to COFE’s continuous evolution, improving the coffee experience for users and pushing the industry’s convenience boundaries.”

Abrar Al Habib, Acting General Manager and Chief Administrative Officer of Al Hamra Real Estates, highlighted the significance of hosting the festival, stating, “Hosting the Al Hamra COFE Festival paves the way for operational excellence and the aroma of success to come together, further reinforcing our vision to offer an everyday premium living experience.”

Located at the heart of Kuwait City, Al Hamra is one of the region’s most prestigious real estate projects, aligning with international standards and contributing positively to the communities it serves. COFE, having established success as a facilitator for coffee ordering, rewards, and subscriptions, is now transitioning to build a more robust platform for coffee vendors and suppliers, offering end-to-end B2B services. This expansion aims to meet the growing needs of the Middle Eastern coffee industry and beyond, acting as a global platform that encourages collaboration and innovation.

 

The Lifecycle of Coffee..From Tree to Cup

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Dubai – Qahwa World

The coffee tree, belonging to the Coffea genus, thrives in tropical climates between the Tropics of Cancer and Capricorn. Notable species include Coffea arabica (Arabicas) and Coffea canephora (Robustas). Arabica, characterized by large bushy growth, produces cherries with two flat seeds, commonly known as coffee beans. In contrast, Robusta, a robust shrub or small tree, yields smaller oval seeds and is resilient in hotter climates.

Temperature and altitude play crucial roles, with Arabica thriving in 15 to 24ºC conditions and Robusta excelling in 24 to 30ºC temperatures. Rainfall requirements range from 1,500 to 3,000 mm annually, with Arabica being less demanding. While Robusta can grow up to 800 meters above sea level, Arabica thrives at higher altitudes, often cultivated in hilly terrains.

Harvesting the Beans

Hand-picking is the norm for harvesting ripe coffee cherries due to the mountainous landscapes, except in Brazil where machinery finds utility. Pickers, every 8 to 10 days, meticulously select only fully ripe cherries. Arabica’s selective picking, though labor-intensive, is favored for its quality. Harvested cherries yield 2 to 4 kilos, and a skilled picker can harvest 45 to 90 kilos per day, resulting in 9 to 18 kilos of coffee beans.

Processing the Harvest

Post-harvest, the next step involves separating the coffee seeds from the cherries and drying them. Two methods prevail: the dry or ‘natural’ method and the wet method. The dry method, simpler and older, dries whole cherries in the sun for up to four weeks before further processing. The wet method involves pulping, fermenting, washing, and then drying the beans, which takes 8 to 10 days.

Roasting and Grinding

With over 1,000 aroma components identified, roasting conditions determine the final coffee flavor. Green coffee beans undergo roasting at 180ºC to 240ºC for 1.5 to 20 minutes, influencing color and aroma intensity. Roasting occurs in rotating drums or fluidized bed roast chambers, followed by cooling and potential packaging as whole beans.

Brewing and Consumption

Arabica dominates global coffee cultivation, spanning Latin America, Central and East Africa, India, and Indonesia. Robusta thrives in West and Central Africa, Southeast Asia, and Brazil. Different brewing methods, such as filter, plunger, espresso, Swedish, and Turkish, cater to diverse preferences. Instant coffee, made from roasted and ground beans, utilizes either spray-drying or freeze-drying methods.

Understanding Coffee Composition

Caffeine, antioxidants, and diterpenes contribute to coffee’s unique flavor and physiological effects. Caffeine, a mild stimulant, has desirable effects in moderation. Antioxidants, including chlorogenic acids, offer potential health benefits. Diterpenes, like cafestol and kahweol, present in oil, impact cholesterol levels, with brewing methods influencing their concentration.

Exploring Health Considerations

Coffee composition also involves compounds like Ochratoxin A, acrylamide, and furan, which require careful monitoring and adherence to safety regulations. Nutritionally, black coffee is low in macronutrients, providing only 1-2 kcal per 100 ml. Micronutrients like potassium, magnesium, and niacin vary based on preparation methods.

Coffee and Hydration

Black coffee, comprising over 95% water, does not lead to dehydration when consumed in moderation. Studies suggest that caffeine’s diuretic effects are outweighed by the fluid intake from coffee. Moderation, encompassing 3-5 cups per day, aligns with a balanced diet and active lifestyle, providing an enjoyable journey from tree to cup.

The International Coffee Organization and Specialty Coffee Association Join Forces to Elevate Global Coffee Industry

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In a historic move for the global coffee sector, the International Coffee Organization (ICO) and the Specialty Coffee Association (SCA) have officially solidified their collaboration through the signing of a Memorandum of Understanding (MoU) at the ICO Headquarters in London. This groundbreaking agreement symbolizes a mutual commitment to advancing cooperation within the industry, with a focus on enhancing sustainability and education in specialty coffee.

Having fostered collaboration on various initiatives over the years, the ICO and SCA, bound by the MoU, are poised to leverage their combined outreach and expertise. This dynamic partnership aims to design and implement interventions that will benefit coffee stakeholders worldwide through knowledge-sharing, education, and capacity building. Training programs will be developed across diverse segments of the coffee value chain, encompassing production, trade, roasting, brewing, and preparation methods.

The MoU outlines a shared dedication to expanding market promotion and encouraging the consumption of high-quality coffee. Both organizations are committed to fostering constructive dialogue among ICO Members, industry experts, and coffee professionals. The collaboration will actively promote sustainable practices and increase visibility in specialty markets, emphasizing attributes, consuming markets, communication, and skill building.

A key aspect of the program is the empowerment of producer organizations to access specialty coffee and embrace higher-value trading models, facilitated by the use of the SCA Coffee Value Assessment and its tools.

Vanúsia Nogueira, Executive Director of the ICO, emphasized the importance of comprehensive training, stating, “Education and skills development are the keys to unlocking the full potential of our industry, ensuring a robust foundation for sustainable growth, fostering innovation, and empowering every actor in the value chain, from bean to cup.”

Yannis Apostolopoulos, Chief Executive Officer of the SCA, sees this partnership as a significant stride towards sustainability, creating new opportunities for knowledge transfer across the coffee sector. He expressed the SCA’s commitment to collaborative and diverse approaches, stating, “Collaborative efforts, like this partnership with the ICO, will play a crucial role in making the rewards of the specialty coffee segment accessible worldwide.”

The partnership between ICO and SCA is anticipated to bring about positive changes in the global coffee industry, promoting sustainability, equity, and excellence from bean to cup.

The social fabric of coffee… How coffee changed societies!

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In a world where water sustains life, coffee weaves a rich tapestry of connections, linking people across continents and cultures. With over 400 billion cups consumed annually, coffee has become more than just a beverage—it’s a catalyst for socializing, bridging gaps between friends, family, and colleagues.

Origins of Coffee & Social Rituals

Originating in Yemen and traded by the 15th century, coffee found its way to Persia, Egypt, Syria, and Turkey.
Public coffee houses, known as ‘Schools of the Wise,’ flourished in the Middle East during the 16th century.
These vibrant spaces served as hubs for music, performances, chess games, and discussions, shaping cultural and political landscapes.

Coffee’s Arrival in Europe

By the 17th century, coffee had journeyed to Europe, initially prescribed as a medicinal remedy. However, the emergence of coffee houses in Venice in 1683 marked a turning point. These establishments became pivotal in fostering intellectual exchange, transforming the 17th and 18th centuries in Europe.

Role coffe in Cultural and Political Transformations

European coffee houses played a crucial role in nurturing public opinion, hosting scholars, philosophers, antiquarians, and historians. These gatherings stimulated debates, shaped collective cognition, and encouraged the free flow of information, earning coffee houses the status of pivotal social meeting points.

Modern Social Networks

Even today, coffee houses remain gathering spaces, where people engage in spontaneous conversations, read, write, and entertain each other. Studies suggest that these spaces contribute to community values and social networks, fostering connections that extend beyond formal information transfer.

Beyond Coffee Houses: Social Evolution

The social aspects of coffee have transcended coffee houses to include homes, where coffee mornings bring friends and family together. Research hints at the potential cognitive benefits of social interactions, emphasizing the role of coffee in combating social isolation and encouraging community values.

Coffee in the Workplace

Coffee has seamlessly integrated into workplace culture, with the phrase “let’s have a cup of coffee” synonymous with initiating meaningful conversations. Coffee breaks provide essential downtime, offering moments for employees to form “communities of coping,” where they share both professional opinions and personal frustrations, fostering a supportive work environment.

 

What is PX Coffee and can it reshape the coffee industry?

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For many individuals, excessive coffee consumption often leads to undesirable effects such as jittery hands, increased heart rate, and an underlying sense of anxiety—common symptoms attributed to high caffeine intake.

In a bid to sidestep these health concerns, many turn to decaf coffee. However, in recent years, a new player has emerged in the caffeine-free coffee scene: Paraxanthine, or Px, coffee. What exactly is Px, and could it reshape the coffee industry?

To uncover the answers, I engaged in discussions with Jeffrey Dietrich, the CEO of Rarebird Coffee, and Chahan Yeretzian, Professor of Chemistry and Head of the Coffee Excellence Center at the Zurich University of Applied Sciences.

Exploring the Essence of Px:

In straightforward terms, Px represents the primary product of caffeine metabolism. While coffee plants naturally synthesize caffeine from the organic molecule xanthosine, Px doesn’t occur in the plant itself. Scientists recreate Px in a laboratory setting by enzymatically breaking down caffeine—a process akin to the human liver’s function.

Notably, caffeine and Px function similarly within the body. Clinical trials from 1995 reveal that both substances inhibit adenosine receptors, leading to mental stimulation, adrenaline and dopamine release, and activation of the sympathetic nervous system.

Rarebird Coffee has taken the innovative step of introducing Px coffee to the market. Jeffrey elucidates that Px-infused coffee is practically identical to traditional coffee, brewed in the same manner and retaining the familiar aroma and taste. Px is introduced to high-quality decaffeinated beans during the roasting process.

Unveiling the Taste Profile:

Addressing concerns about flavor alteration, Chahan asserts that Px has minimal impact on coffee sensory profiles. Given the small quantities used, the influence on flavor is negligible. According to Jeffrey, Px is virtually indistinguishable from caffeine in terms of taste, maintaining the expected mouthfeel and organoleptic properties of coffee.

Rarebird collaborates with industry experts to source top-tier decaf options, currently offering a medium roast Colombian coffee with plans to expand their selection.

The Potential Benefits of Px Coffee:

Despite being a novel concept, Px coffee is backed by over a decade of in vitro and clinical trials showcasing various health benefits. These include increased brain dopamine levels, enhanced athletic performance, and improved cognitive measures. Rarebird’s 2023 study suggests Px as a potentially safer alternative to caffeine for similar stimulant effects.

Research indicates that genetics play a pivotal role in caffeine metabolism, affecting individuals’ responses. Px coffee may offer a different experience, particularly for those sensitive to caffeine’s adverse effects.

Navigating Potential Health Effects:

Clinical studies suggest limited negative side effects from Px consumption. However, it’s crucial to note that Px-infused products are synthetically produced. Jeffrey emphasizes that Px is not a foreign substance; our bodies are more acquainted with it than we might realize.

Chahan suggests that faster caffeine metabolizers may need a higher Px dose for similar effects. Px coffee doesn’t induce the same fight-or-flight response as caffeine, offering a distinctive experience.

Future Prospects for Px Coffee:

Given the surge in popularity of functional coffee, Px coffee has the potential for broader availability. Jeffrey reports positive feedback from consumers, with claims of improved sleep quality and the ability to enjoy coffee later in the day. Around 92% of Rarebird’s customers express feeling better with Px coffee compared to caffeinated alternatives.

Chahan anticipates the functional coffee market’s growth as consumers prioritize quality and health. While decaf remains a staple, the rise of half-caf and low-caf options indicates a shift in consumer preferences. As Px coffee unfolds, its impact on the industry may become more pronounced, with other roasters and companies exploring similar offerings. The future of coffee is brewing with exciting possibilities—let’s eagerly await what unfolds.

2024 UAE National Barista & Latte Art Championship Registration Now Open

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The Specialty Coffee Association UAE, in collaboration with the World of Coffee Dubai, is thrilled to announce the commencement of registrations for the much-anticipated 2024 UAE National Barista & Latte Art Championship. Aspiring competitors have until December 19, 2023, to secure their spot in this prestigious event that celebrates the artistry and skill of coffee professionals.

Registration is a simple two-step process. Competitors are required to complete the registration form and submit essential documents through the provided link in the event’s bio. The required documents vary for UAE nationals and expatriates:

UAE Nationals Requirements:

  • Passport copy
  • Specialty Coffee Association Membership

Expats Requirements:

  • Passport Copy
  • UAE Visa Copy (Old and new, demonstrating 2 years of UAE residency)
  • Specialty Coffee Association Membership

All submitted documents will undergo a thorough review, and competitors will be selected based on completeness and validity. Confirmed participants will receive an official confirmation form via email.

It’s essential to note that there is an enrollment fee of AED 1500 for participants. The competition will adhere to the stringent rules and regulations outlined by the World Coffee Events (WCE) Criteria, ensuring a fair and standardized judging process.

In addition to competitors, the organizers extend invitations to the vibrant UAE Coffee Community to engage with the event in various capacities:

Volunteers:

Enthusiasts are encouraged to be an integral part of the championship by volunteering their time and expertise.

Sponsorships:

The event welcomes major sponsors and Brew Bar sponsors to contribute to the success of the championship.

The championship is scheduled to take place at the Dubai World Trade Centre (DWTC) Exhibitions, promising an immersive and exciting experience for both participants and attendees. For more information, please reach out to [email protected].

As coffee aficionados eagerly await the crowning of the UAE’s top barista and latte artist, the 2024 championship is poised to be a celebration of skill, passion, and the thriving coffee culture in the region.

“Coffee Market Innovations” Presents Exclusive Coffee Party with World Runner-Up Barista Champion Daniele Ricci

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In a celebration of all things coffee, “Coffee Market Innovations” (CMI) announces an exclusive event, the “Coffee Party with Daniele Ricci,” powered by Victoria Arduino. As the ultimate destination for coffee enthusiasts in Saadiyat Island, CMI offers a unique blend of Roastery, Equipment & After-sales services, Education, and Consultancy.

The event is set to take place on December 18, 2023, from 11 AM to 5 PM at CMI Abu Dhabi, promising a fully caffeinated day for attendees. The highlight of the event will be the presence of Daniele Ricci, the World Runner-Up Barista Champion 2023 and Italian Barista Champion 2023.

Participants will have the opportunity to immerse themselves in a variety of activities, including a PureBrew masterclass, Espresso calibration session, insights into Barista Championship techniques, a Cupping session, and a friendly competition among attendees. This unique event is designed to refine coffee skills, offering a rare chance to witness a competition like no other.

“Coffee Market Innovations” emphasizes the exclusivity of the event, with limited spaces available. Coffee enthusiasts are encouraged to book their spots now via the link in CMI’s bio, ensuring all details are accurate for this limited-space occasion.

This promises to be an unforgettable experience for coffee lovers, as they explore the boundaries of coffee with one of the industry’s leading experts. The event is powered by Victoria Arduino, adding an extra layer of prestige to the occasion.

“Coffee Market Innovations” invites all coffee enthusiasts to reserve their spot for this exceptional day and join the community in celebrating the art and science of coffee.

For more information and to book your spot, visit the link in CMI’s bio.

About Coffee Market Innovations (CMI)
Coffee Market Innovations is the ultimate destination for coffee enthusiasts on Saadiyat Island, Abu Dhabi, UAE. Offering a comprehensive range of services, including Roastery, Equipment & After-sales services, Education, and Consultancy, CMI is committed to elevating the coffee experience for enthusiasts and professionals alike.

The International Coffee and Chocolate Exhibition 2023 Continues in Riyadh

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The ninth edition of the International Coffee and Chocolate Exhibition 2023 is ongoing at the Riyadh International Convention and Exhibition Center, lasting until the ninth of December.

Visitors to the exhibition can partake in a multitude of experiences catering to all ages. From diverse tastes to engaging tournaments, it marks the largest gathering of coffee and chocolate enthusiasts globally. This annual event draws numerous local and international brands from over forty countries, showcasing the competitive skills of coffee and chocolate makers.

Commencing last Monday, the International Coffee and Chocolate Exhibition is open to visitors from 2 pm to 12 midnight.

The exhibition caters to coffee lovers and makers with various services and experiences, including the “Be a Barista” program, allowing visitors to learn basic barista techniques. Numerous lectures on coffee manufacturing are presented, alongside creative displays aimed at attracting visitors and imparting the art of coffee. Workshops and training courses in the field of coffee and chocolate are also available. For ticket reservations and purchases, visit the International Coffee and Chocolate Exhibition website.

Ticket Prices

Ticket prices are categorized into the coffee industry and coffee fanatic segments, with the following prices:

  • Coffee Lovers Category: 390 Saudi riyals (including tax).
  • Coffee Fanatic Category: 50 Saudi riyals.
  • Afternoon Class: 40 Saudi riyals.

Being the largest gathering in the Middle East for entrepreneurs, specialists, and enthusiasts in this field, the exhibition features 100 diverse events and programs.

The Saudi Specialty Coffee Association is actively participating, alongside various local and international entities. The agenda includes competitions and tournaments, notably the Saudi Barista Championship accredited within the World Barista Championships, and the inaugural Saudi Distillation Championship, globally accredited. There are also activities and awards to encourage innovation and the growth of institutions specializing in the coffee and chocolate industry. The “Middle East Coffee and Chocolate” awards will be presented to the most burgeoning establishments in the Middle East, supporting the development of the local trade balance and non-oil export revenues.

Accompanying the exhibition are workshops and dialogue sessions covering global trends in coffee and chocolate. The “Middle East Coffee Conference” (MECO), one of the largest coffee-dedicated conferences, addresses significant topics such as the future of coffee cultivation, advanced roasting and preparation techniques, and other key subjects.

Investment Opportunities

The International Coffee and Chocolate Exhibition serves as a platform for entrepreneurs interested in investing in the coffee and chocolate industry at both local and international levels. The event facilitates communication with major participating companies and thousands of interested individuals, providing insights into opportunities, innovations, and product excellence in the field. Scientific and dialogue sessions this year will explore investment opportunities in the coffee and chocolate industry, considering challenges posed by climate change and the latest technological advancements in use today.

Unique and Exclusive Benefits

The exhibition showcases prominent products related to the field, including coffee and chocolate machines, equipment, accessories, roasting and chocolate raw materials, franchise opportunities, printing and packaging equipment, and factories. The event boasts the participation of various coffee and chocolate merchants, suppliers, and exporters.

Unveiling of Exclusive Ethiopian Sidama Dela Coffee at Mokha1450 Coffee Lounge, Palm Jumeirah, Dubai

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Last night marked a momentous occasion at the Mokha1450 Coffee Lounge, nestled in the heart of the Golden Mile on Palm Jumeirah, Dubai. The renowned boutique, led by Garfield Kerr, CEO and Founder of Mokha 1450, joined forces with Bethlehem Antonie, CEO and Founder of Kesha Coffee Company, to unveil their latest masterpiece – the Limited Edition Ethiopian Sidama Dela Coffee.

Guests at the event were treated to a unique tasting experience, curated by the visionaries behind Mokha1450 and Kesha Coffee Company. The highlight of the evening was the introduction of Ethiopian Sidama Dela, an exceptional coffee variety that promises a distinctive and unforgettable flavor profile.

The tasting session involved an intriguing experiment where attendees were presented with two unidentified coffee samples labeled A and B. Guided by their senses, participants sampled both brews and cast their votes for the preferred option. The revelation followed, with Sample A and B both unveiled as the newly launched Ethiopian Sidama Dela, with the difference being that sample A was sprayed with water before grinding the coffee. This experiment was based on a recntly published study on the effects of static electricity on the taste of coffee. The element of surprise added an extra layer to the experience, ensuring that those in attendance will forever cherish the memory of this unique encounter.

About Ethiopian Sidama Dela:

Originating from the Sidama Dela Village in Ethiopia, this limited edition coffee is curated by Kesha Coffee Company. Sourced from micro-lot farming families at an elevation of 2100-2250 meters above sea level, the Heirloom varietal undergoes a meticulous natural anaerobic processing method.

Key Characteristics:

Taste: Mild acidity
Body: Medium to full
Flavor: Floral notes, lychee, and ripe mango
The Limited Edition Ethiopian Sidama Dela Coffee promises a journey of flavors, with its unique combination of floral undertones and the richness of lychee and ripe mango. This exclusive offering is set to redefine the coffee experience for connoisseurs and enthusiasts alike.

As Mokha1450 and Kesha Coffee Company continue to push the boundaries of coffee craftsmanship, the Ethiopian Sidama Dela stands as a testament to their commitment to delivering unparalleled quality and innovation in every cup. This limited edition release is a celebration of the rich heritage and diverse flavors that the world of coffee has to offer.

Brazilian café chain The Coffee is preparing to enter the Middle East via Dubai

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The Brazilian café chain “The Coffee” is preparing to enter the Middle East region through Dubai in the United Arab Emirates, as it is scheduled to launch its first branch in Dubai in 2024, and then it will launch its operations in both the Kingdom of Saudi Arabia and the Arab Republic of Egypt.

In a sign of the increase in coffee consumption and the great potential for growth in the coffee market, The Coffee will begin opening two branches in Dubai, before moving to the rest of the region.

TheCoffee CEO Carlos Vertonani described Dubai as a “strategic” market due to rising coffee consumption and “expansion potential.”

The Coffee will also open its first branches in Saudi Arabia and Egypt within the first six months of next year, as the brand adopts its presence in the Middle East to focus on small format stores that mostly serve mobile commerce.

Founded in 2018, The Coffee currently has 200 branches in Brazil, in addition to 23 branches in Colombia, Peru, Chile, Spain, Portugal and France.

The Coffee completed a $7.5 million investment round in January 2023, and raised an additional $10 million in October 2023 to facilitate its entry into the Middle East and expand its presence across South America and Europe.

The small-format coffee chain aims to open 1,500 stores outside Brazil by 2028, with an additional 12 stores opening before the end of this year, and a total of 35 stores planned to open in the first six months of 2024.

An exclusive interview with Jane Caposas Espanti, third place winner in the 2023 UAE Coffee Championship

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Step into the aromatic world of specialty coffee as we unravel the remarkable journey of Jane Cabusas Espante, the accomplished barista, and coffee trainer who secured the 3rd position in the fiercely competitive 2023 UAE Coffee Championship. In this exclusive interview, Jane shares her evolution from a barista to a coffee trainer, her experiences and challenges in the national competition, and the significant milestones that define her flourishing career in the coffee industry.

 

  • Introduction and Background:

Can you tell us a bit about yourself and how you got started in the world of coffee?

I’ve spent 8 years in the specialty coffee industry, transitioning from a barista role to becoming a coffee trainer of Behind the Cup (Hoof Cafe and The Hut). I was introduced to specialty coffee by Fred, who took me to work at Stomping Grounds in Jumeirah 8 years ago – a specialty coffee hub.

  • UAE Coffee Championship 2023: 

Congratulations on winning the third place in the 2023 UAE Coffee Championship! Can you share your experience participating in the competition and what this achievement means to you?

As my first time participating in the National Competition, it brought a mix of excitement and fear. The competition featured the strongest lineup, making it quite challenging. Securing the third position is of great significance for me, as the achievement is not solely my own but a collective result of the support I have received from my team since the beginning.

How does it feel to win the third place in the 2023 UAE Coffee Championship?

It felt amazing! Winning third place exceeded my expectations. Being in the top 6 already made me very happy. I feel blessed to have had a team supporting me throughout this journey, and I owe this achievement to them.

Can you share some insights into your competition journey and the challenges you faced?

I’ve been attempting to enter the competition since last year, but unfortunately, I couldn’t secure a spot despite being prepared. So this year, I took a chance and registered. To my surprised I got in, but I got less than two weeks for practice and preparation, but it was all made possible because of the team. What motivated you to participate in barista competitions, and how do you prepare for such events? Being surrounded by individuals engaged in coffee competitions has fueled my desire to embrace the challenge. Witnessing how these people utilize this platform to influence and inspire the coffee community is amazing.

Are there any specific moments or aspects of your routine that you find particularly challenging or rewarding during competitions?

The challenge lies in achieving consistency in flavor, mastering brewing techniques and communicating the story behind the coffee selection to the judges and of course, the technical precision.

  • Signature Drinks and Techniques:

Can you share some details about your signature coffee drinks or unique techniques that you showcased during the championship? 

I’ve showcased a coffee from Jose Luttrell of Abu Coffee in Panama. It’s a Gesha Variety, anaerobic natural processed, with prominent notes of Strawberry, Peach, and Sweet Orange. I have used a flat bottomed immersion dripper called Trio Immersion as it allows a greater control throughout the brewing process which can lead to a more consistent, even extraction and well balanced cup.

  • UAE LAGS Battle Red Jug Champ 2022:

Winning the UAE 2022 Latteart Grading System Battle Red Level Category is remarkable. Can you tell us about the competition and the inspiration behind your winning performance?

Joining was not part of the plan. I was encouraged by a friend to participate. Basically, its a latte art throwdown where designs are assessed based on symmetry, contrast, and how identical to the chosen pattern using a grading system. It was luck!

  • Barista of the Year Award 2021:

Being awarded the Barista of the Year Award21 is a significant honor. What does this recognition represent for you, and how did you approach the competition to stand out among other talented baristas?

Receiving the Barista of the Year Award highly commended in 2021 by Caterer Middle East Awards is an honor. It signifies not only personal achievement but also recognition within the industry.

Processing and SCA Barista Professional Certification:

As a certified Q Processing Professional and SCA Barista Professional, how have these certifications influenced your career in the coffee industry?

In what ways do you apply this expertise in your role as a barista and trainer? With Q Processing certification, you gain a deep understanding of the coffee bean journey from harvest to processing, which can contribute to better quality control. As an SCA Barista Professional, you refine your skills in brewing and extraction ensuring a better coffee experience for customers. By sharing this expertise, it can elevate the overall quality of coffee preparation across teams.

  • Training and Mentorship: 

As a certified trainer, how do you approach training and mentorship in the coffee industry? What aspects of your knowledge and experience do you prioritize when guiding others?

Prioritizing an understanding of coffee origins, flavor profiles, and customer preferences. I also focus on emphasizing key aspects on brewing methods and sensory analysis. Coffee Quality Institute Certification: Being certified by the Coffee Quality Institute is a significant accomplishment. How does this certification contribute to your understanding of coffee quality, and how does it impact your daily work? Being certified by the Coffee Quality institute enhances your ability to assess factors like flavor profiles, bean quality and processing methods. It positively influences my daily work by having a guide and reference for evaluating and ensuring high-quality coffee for our customers.

Balancing Competitions and Training: Balancing competitive events, training, and work can be challenging. How do you manage your time and energy to excel both in competitions and in your role as a barista and trainer?

Prioritize tasks, create a schedule, and allocate dedicated time for each activity.

  • Future Plans and Goals:

What are your future plans and goals within the coffee industry? Are there specific competitions, projects, or areas of expertise you are looking to explore in the coming years?

I plan to obtain my AST certification next year. I also intend to delve deeper into coffee quality courses.

  • Advice for Aspiring Baristas:

For aspiring baristas or individuals looking to enter the coffee industry, what advice do you have based on your experiences and journey in the field?

Invest in yourself, by engaging in trainings and workshops and etc—as it yields the highest returns on your personal and professional growth.