Why Turkish breakfast “kahvaltı” gives importance to coffee?

Turkish breakfast is known for its rich variety of foods, including cheese, olives, jam, honey, kaymak (clotted cream), butter, olive oil, tomatoes, cucumbers, eggs, simit (a type of bagel), and börek (a type of pastry). However, one of the most important parts of a Turkish breakfast is coffee.The history of coffee in TurkeyCoffee was first introduced to Turkey in the 16th century by the Ottomans. It quickly became popular, and by the 17th century, coffeehouses were a common sight in major Turkish cities. Coffeehouses were places where people could gather to socialize, discuss politics, and even conduct business.The importance of coffee in Turkish cultureCoffee is still an important part of Turkish culture today. It is often served at social gatherings, such as weddings and funerals. It is also a popular drink to enjoy at home or at work.Why coffee is important at breakfastThere are a few reasons why coffee is important at breakfast in Turkey. First, coffee is a stimulant that can help people wake up and feel more alert. Second, coffee is a flavorful and refreshing drink that can help people start their day off on the right foot. Third, coffee is often seen as a social drink that can help people connect with others.Comparison to breakfast in other culturesIn many other cultures, breakfast is seen as a meal that is meant to provide energy for the day ahead. This is often accomplished by eating foods that are high in carbohydrates and protein. However, in Turkey, breakfast is often seen as an opportunity to socialize and enjoy good food. This is why coffee, which is a social drink that can be enjoyed by people of all ages, is so important at breakfast in Turkey.Conclusion

Coffee is an important part of Turkish culture, and it is especially important at breakfast. Coffee is a stimulant that can help people wake up and feel more alert, and it is a flavorful and refreshing drink that can help people start their day off on the right foot.

By: Serkan Oral

The Lifecycle of Coffee..From Tree to Cup

Dubai – Qahwa World

The coffee tree, belonging to the Coffea genus, thrives in tropical climates between the Tropics of Cancer and Capricorn. Notable species include Coffea arabica (Arabicas) and Coffea canephora (Robustas). Arabica, characterized by large bushy growth, produces cherries with two flat seeds, commonly known as coffee beans. In contrast, Robusta, a robust shrub or small tree, yields smaller oval seeds and is resilient in hotter climates.

Temperature and altitude play crucial roles, with Arabica thriving in 15 to 24ºC conditions and Robusta excelling in 24 to 30ºC temperatures. Rainfall requirements range from 1,500 to 3,000 mm annually, with Arabica being less demanding. While Robusta can grow up to 800 meters above sea level, Arabica thrives at higher altitudes, often cultivated in hilly terrains.

Harvesting the Beans

Hand-picking is the norm for harvesting ripe coffee cherries due to the mountainous landscapes, except in Brazil where machinery finds utility. Pickers, every 8 to 10 days, meticulously select only fully ripe cherries. Arabica’s selective picking, though labor-intensive, is favored for its quality. Harvested cherries yield 2 to 4 kilos, and a skilled picker can harvest 45 to 90 kilos per day, resulting in 9 to 18 kilos of coffee beans.

Processing the Harvest

Post-harvest, the next step involves separating the coffee seeds from the cherries and drying them. Two methods prevail: the dry or ‘natural’ method and the wet method. The dry method, simpler and older, dries whole cherries in the sun for up to four weeks before further processing. The wet method involves pulping, fermenting, washing, and then drying the beans, which takes 8 to 10 days.

Roasting and Grinding

With over 1,000 aroma components identified, roasting conditions determine the final coffee flavor. Green coffee beans undergo roasting at 180ºC to 240ºC for 1.5 to 20 minutes, influencing color and aroma intensity. Roasting occurs in rotating drums or fluidized bed roast chambers, followed by cooling and potential packaging as whole beans.

Brewing and Consumption

Arabica dominates global coffee cultivation, spanning Latin America, Central and East Africa, India, and Indonesia. Robusta thrives in West and Central Africa, Southeast Asia, and Brazil. Different brewing methods, such as filter, plunger, espresso, Swedish, and Turkish, cater to diverse preferences. Instant coffee, made from roasted and ground beans, utilizes either spray-drying or freeze-drying methods.

Understanding Coffee Composition

Caffeine, antioxidants, and diterpenes contribute to coffee’s unique flavor and physiological effects. Caffeine, a mild stimulant, has desirable effects in moderation. Antioxidants, including chlorogenic acids, offer potential health benefits. Diterpenes, like cafestol and kahweol, present in oil, impact cholesterol levels, with brewing methods influencing their concentration.

Exploring Health Considerations

Coffee composition also involves compounds like Ochratoxin A, acrylamide, and furan, which require careful monitoring and adherence to safety regulations. Nutritionally, black coffee is low in macronutrients, providing only 1-2 kcal per 100 ml. Micronutrients like potassium, magnesium, and niacin vary based on preparation methods.

Coffee and Hydration

Black coffee, comprising over 95% water, does not lead to dehydration when consumed in moderation. Studies suggest that caffeine’s diuretic effects are outweighed by the fluid intake from coffee. Moderation, encompassing 3-5 cups per day, aligns with a balanced diet and active lifestyle, providing an enjoyable journey from tree to cup.

The social fabric of coffee… How coffee changed societies!

In a world where water sustains life, coffee weaves a rich tapestry of connections, linking people across continents and cultures. With over 400 billion cups consumed annually, coffee has become more than just a beverage—it’s a catalyst for socializing, bridging gaps between friends, family, and colleagues.

Origins of Coffee & Social Rituals

Originating in Yemen and traded by the 15th century, coffee found its way to Persia, Egypt, Syria, and Turkey.
Public coffee houses, known as ‘Schools of the Wise,’ flourished in the Middle East during the 16th century.
These vibrant spaces served as hubs for music, performances, chess games, and discussions, shaping cultural and political landscapes.

Coffee’s Arrival in Europe

By the 17th century, coffee had journeyed to Europe, initially prescribed as a medicinal remedy. However, the emergence of coffee houses in Venice in 1683 marked a turning point. These establishments became pivotal in fostering intellectual exchange, transforming the 17th and 18th centuries in Europe.

Role coffe in Cultural and Political Transformations

European coffee houses played a crucial role in nurturing public opinion, hosting scholars, philosophers, antiquarians, and historians. These gatherings stimulated debates, shaped collective cognition, and encouraged the free flow of information, earning coffee houses the status of pivotal social meeting points.

Modern Social Networks

Even today, coffee houses remain gathering spaces, where people engage in spontaneous conversations, read, write, and entertain each other. Studies suggest that these spaces contribute to community values and social networks, fostering connections that extend beyond formal information transfer.

Beyond Coffee Houses: Social Evolution

The social aspects of coffee have transcended coffee houses to include homes, where coffee mornings bring friends and family together. Research hints at the potential cognitive benefits of social interactions, emphasizing the role of coffee in combating social isolation and encouraging community values.

Coffee in the Workplace

Coffee has seamlessly integrated into workplace culture, with the phrase “let’s have a cup of coffee” synonymous with initiating meaningful conversations. Coffee breaks provide essential downtime, offering moments for employees to form “communities of coping,” where they share both professional opinions and personal frustrations, fostering a supportive work environment.

 

Amazing benefits of adding turmeric to coffee

In the quest for a healthier body and a flatter belly, individuals often turn to various dietary adjustments. While coffee remains a staple for many, common additives like refined sugar may pose health risks when consumed in excess. Fortunately, there are flavorful alternatives that not only contribute to weight management but also promote overall well-being. One unexpected contender in this realm is turmeric.

Experts, emphasize the potential advantages of introducing turmeric into one’s morning coffee. Despite being traditionally associated with savory dishes, turmeric’s unique, earthy flavor complements coffee and brings forth a range of health benefits.

Turmeric, rich in antioxidants, plays a pivotal role in supporting overall health and holds promise for those seeking to trim their waistlines. According to Dr. Gretchen San Miguel, the antioxidant properties of turmeric can alleviate insulin resistance, reduce blood sugar levels, and address metabolic conditions associated with obesity.

The key compound in turmeric, curcumin, emerges as a significant factor in its weight-loss benefits. Studies suggest that curcumin is linked to improvements in waist circumference, BMI, and overall body weight. Sheri Berger underscores the connection, stating that turmeric’s thermogenic effect, attributed to curcumin, induces the body to generate more heat, ultimately aiding in calorie burning.

While turmeric takes center stage for its potential in weight management, individuals with a preference for sweetness may also turn to cinnamon as a viable alternative. Cinnamon not only imparts a delightful flavor but also offers metabolic-boosting properties.

It is essential to recognize that no single spice can produce immediate miracles in achieving a flat belly. However, making small, healthier choices in coffee additives, such as opting for turmeric over sugar or artificial sweeteners, can contribute positively to overall progress when combined with other healthy lifestyle habits. Consider this a gentle nudge to explore the potential benefits of embracing turmeric as a mindful addition to your morning coffee ritual.

New study:Coffee Grounds may be beneficial for brain health

Scientists from The University of Texas may have found a way to help prevent diseases that affect the brain, like Alzheimer’s and Parkinson’s.

These diseases impact a lot of people in the United States and cost a huge amount of money for their care.

The researchers, led by Jyotish Kumar, a student, and Mahesh Narayan, a professor, discovered that used coffee grounds could be the key. These grounds, which people throw away every day, might contain something helpful for our brains.

They found that Carbon Quantum Dots (CACQDs), made from coffee grounds, could protect brain cells from damage caused by diseases like Alzheimer’s and Parkinson’s. This is important because current treatments only manage the symptoms; they don’t cure the diseases. The goal is to find a cure by understanding the tiny particles that cause these diseases.

Neurodegenerative diseases harm the brain by making people lose brain cells. This affects basic functions like movement and speech, as well as more complicated tasks. These diseases often start because of lifestyle or environmental factors.

The researchers believe that CACQDs could be a solution. In their experiments, these dots were able to remove harmful molecules and prevent them from causing damage. They also stopped the build-up of proteins that can harm the brain.

The team thinks that using CACQDs in the early stages of diseases like Alzheimer’s or Parkinson’s could be effective. It’s crucial to address these diseases early because once they become severe, it might be too late for current treatments to work.

Caffeic acid, found in coffee, is a special compound that can go into the brain and protect cells. The researchers use a “green chemistry” method to extract CACQDs from used coffee grounds, making it environmentally friendly. They cook the coffee grounds at 200 degrees for four hours to create CACQDs.

This research was supported by a grant from the National Institutes of Health. Many students have worked on this project, and the researchers will seek more funding for further testing. While the finish line is still far away, the scientists hope that their work will lead to a medication, like a pill, that can prevent most brain diseases caused by factors other than genetics.

Revealing the amazing health benefits of a cup of coffee

In a remarkable turn of events, coffee, once under scrutiny for potential health hazards, is now gaining recognition for its potential positive impacts on well-being. Recent revelations from the World Health Organization (WHO) and extensive research shed light on the multifaceted health benefits associated with moderate coffee consumption.

The WHO Clears the Air on Coffee and Cancer:

In a groundbreaking move, the WHO has removed coffee from the list of potential carcinogens, highlighting a significant shift in perception. The organization not only dispelled concerns regarding cancer risks but also designated coffee as a potential protector against uterine and liver cancers.

Scientific Insights into Coffee’s Health Boost:

Decades of rigorous scientific scrutiny have unveiled a plethora of health advantages linked to moderate coffee intake. Recent studies indicate that individuals consuming three to four cups daily may enjoy an 8% to 15% reduction in the risk of death. Coffee enthusiasts may also benefit from a lowered risk of cardiovascular diseases, type 2 diabetes, Alzheimer’s, Parkinson’s, and certain cancers such as colon, uterine, and liver.

While the exact mechanism behind these benefits remains elusive, caffeine emerges as a potential player. However, distinguishing between caffeinated and decaffeinated coffee proves challenging in existing research.

Balancing Act: Weighing Risks and Rewards:

Though the scales tip in favor of coffee’s positive attributes, it’s crucial to acknowledge potential risks. Previous concerns linking coffee to bladder and pancreatic cancers have been largely discredited by more recent, robust research.

Esophageal cancer worries raised by the WHO in 2016 are not exclusive to coffee and are tied to excessively high temperatures. Studies associating cardiovascular disease with coffee often involve high consumption, often exceeding four cups daily and sometimes fail to account for accompanying risk factors like smoking.

Navigating the Java Landscape: Expert Recommendations:

In the wake of these findings, the burning question arises: Should you up your coffee game? Harvard Medical School experts offer nuanced advice:

If you’re not a coffee aficionado, there’s no need to force a brew. Research may pave the way for medications replicating coffee’s benefits without its side effects.
Existing coffee lovers can rejoice, knowing that decades of research find no strong link between coffee and cancer. Moderation is key, considering individual sensitivity to coffee’s side effects.
Experts advise against drastically altering your coffee habits, recognizing the need for more robust evidence on causation and the modest overall effects observed.

A Cautious Cup: Recommendations for Savvy Sippers:

While the aroma of a freshly brewed cup is irresistible, moderation is the watchword. Keep these pointers in mind:

Moderate your coffee intake.

Avoid extremely hot beverages to prevent potential risks of esophageal cancer and burns.

Conclusion: The Percolating Paradigm Shift:

In a culinary twist, a beverage once placed on the “cancer risk list” has emerged as a potentially healthful choice. The coffee culture prevails, echoing the sentiment of millions who start their day with a cup, reveling in the unique experience that is coffee.

Coffee reduces symptoms in cancer patients and helps prevent certain types of cancer

In a recent revelation, coffee emerges as a potential ally in alleviating symptoms for cancer patients and as a preventive measure against certain forms of cancer, according to insights shared by Dr. Anton Ivanov, the distinguished oncologist and Chief Physician of the Mamma Clinic, in an interview with Gazeta.Ru.

Dr. Ivanov underscores that the beverage exhibits a protective influence against colorectal, liver, and breast cancers. Notably, the consumption of two cups of coffee daily is associated with a nearly 50% reduction in the risk of developing liver cirrhosis. This remarkable effect is attributed to the presence of various biologically active compounds and plant antioxidants in coffee, such as cafestol, caveol, and chlorogenic acid, which possess anti-inflammatory properties and may safeguard the liver.

Delving into the complexity of coffee’s composition, Dr. Ivanov elucidates that the beverage comprises a rich array of essential components, including over 2,000 items such as fatty acids (linoleic, linolenic, palmitic, etc.) and antioxidants that impede inflammatory processes. These elements collectively play a crucial role in cancer prevention, particularly polyphenols and chlorogenic acid.

Moreover, caffeine, a primary constituent of coffee, undergoes metabolization by liver enzymes, thereby enhancing the initial phase of liver detoxification. Dr. Ivanov references a study conducted by scientists from the National University of Ireland, highlighting caffeine’s ability to suppress the production of the cytokine tumor necrosis factor in human blood. This suppression, in turn, reduces the proliferation of T cells and the production of Th1, Th2, and Th3 cytokines, contributing to coffee’s protective effect against colorectal, liver, and breast cancer.

Despite these promising findings, Dr. Ivanov urges caution, emphasizing that not all scientific studies on coffee present a clear consensus. He advises a moderate approach, suggesting that individuals limit their daily coffee intake to no more than three cups to avoid potential negative health consequences.

Brewing Protection: Coffee Emerges as a Dietary Defender Against COVID-19

In a groundbreaking study recently published in the journal Cell and Bioscience, researchers have uncovered that your morning cup of coffee might be more than just a pick-me-up. The study investigates the potential inhibitory effects of coffee against the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), the virus responsible for COVID-19.

Amid the evolving landscape of COVID-19 and the introduction of vaccine boosters, the study explores the role of diet in influencing SARS-CoV-2 infection efficiency. Previous reports hinted at the positive impact of a polyphenol-rich diet and physical activity on triggering an active immune response and reducing the risk of severe disease.

Coffee, a globally consumed beverage rich in polyphenols and antioxidants, including caffeic acid, chlorogenic acid (CGA), trigonelline, melanoidins, and cafestol, takes center stage in this study. Previous observations noted a 10% lower COVID-19 risk among those who consumed at least one cup of coffee per day, according to a study involving UK Biobank participants.

  • Key Study Findings:

Researchers conducted a series of experiments to evaluate the effectiveness of coffee against SARS-CoV-2. Ground coffee and various commercial instant coffee products exhibited a dose-dependent reduction in viral entry, inhibiting the wild-type SARS-CoV-2 and its variants (Alpha, Delta, and Omicron).

Additives in coffee, such as cream, low fat, milk, and sugar, were found to have no impact on the inhibitory effects of coffee. Enzyme-linked immunosorbent assay (ELISA) results demonstrated that both ground and instant coffee disrupted spike-ACE2 interactions, crucial for viral entry.

The study delved further into the molecular mechanisms, revealing that coffee inhibited the activity of transmembrane protease serine 2 (TMPRSS2), reduced the expression of ACE2 and TMPRSS2, and affected the activity of cathepsin L (CTSL), which facilitates SARS-CoV-2 entry.

Through sophisticated analyses, the researchers identified specific compounds in coffee responsible for these effects, including isoCGAs, CGA, and caffeine. IsoCGA-A emerged as the most potent compound, inhibiting the entry of both the wild-type virus and its variants.

A human trial involving 64 healthy individuals supported the laboratory findings, demonstrating that sera from regular and decaffeinated coffee consumers could suppress SARS-CoV-2, including the Omicron variant.

  • Conclusion:

The study’s groundbreaking findings suggest that your daily coffee habit might offer more than just a caffeine boost—it could be a potential dietary strategy to limit SARS-CoV-2 infection. By inhibiting critical viral entry points and reducing the expression of key proteins, coffee, with its bioactive compounds, emerges as a promising ally in the ongoing battle against COVID-19 in the post-pandemic era.

 

Navigating the Shift: Understanding the Rise of Coffee Badging in the Modern Workplace

As the world gradually recovers from the COVID-19 pandemic, organizations are witnessing a new trend known as “coffee badging” in the workplace. Coffee badging involves employees briefly attending the office, often just to grab a cup of coffee, before promptly heading out. This approach is particularly prevalent among those engaged in hybrid or flexible work models, where the emphasis is on short-term physical presence.

  • Reasons Behind Coffee Badging:

This emerging trend is a response to the increased implementation of Return-to-Office (RTO) mandates, which many workers find constrictive and unnecessary. A survey conducted by Owl Labs revealed that 58% of hybrid workers have engaged in coffee badging, with 47% expressing a willingness to leave their jobs if forced to return to the office. Workers are drawn to the flexibility and autonomy of remote work, where they experience increased productivity and comfort, away from distractions, interruptions, and stress.

  • Demographic Patterns:

The same survey highlighted that coffee badging is more common among men than women and is more prevalent among millennials compared to other generations. Although the reasons for these differences are not explicitly outlined, they could be linked to gender expectations, work-life balance, and workplace culture. This suggests that men might feel more entitled to coffee badging, possibly due to a more accepting environment, while millennials, known for embracing flexible work arrangements, are more likely to adopt this practice.

  • Implications of Coffee Badging:

While coffee badging might seem like a convenient workaround, it is far from an ideal situation for both employees and employers. This practice reflects a disconnect between the needs of workers and the policies set by employers, indicating a lack of trust and communication between the two parties. The consequences can be detrimental, impacting individual and organizational performance by diminishing engagement, collaboration, innovation, and loyalty.

  • Addressing the Issue:

To counteract coffee badging, organizations should embrace flexibility, encourage open communication, and prioritize outcomes over physical presence. Recognizing the advantages and challenges of remote work, employers should empower workers with more choices and control over their work environment and schedule. Regular, clear communication and seeking input from employees on Return-to-Office decisions are essential. Employers should shift their focus to evaluating and rewarding employees based on results and contributions rather than mere attendance.

  • Conclusion:

Coffee badging is emblematic of the evolving dynamics and demands of the modern workplace. It serves as a clear signal that both workers and employers need to adapt and align their practices and policies with the new realities and opportunities presented by hybrid and remote work. Through these adaptations, a more balanced, productive, and satisfying work environment can be fostered for everyone involved.

 

Global coffee landscape shifting from traditional techniques to smart machines and technologies

Being one of the world’s most widely used commodities, coffee has always been greatly influenced by significant economic and social trends. In recent years, the industry has experienced substantial changes, aligning with global trends such as technological integration, eco-consciousness, and customisation. With coffee being considered a daily staple in the modern world, the ripple of this increased attachment can be witnessed in global coffee markets. In the Middle East, where coffee is considered a tradition that has been woven into the fabric of the region, the strong gusts of this transformation can be sensed.

With advanced technologies infiltrating every facet of human life, they are also reshaping traditional coffee consumption trends. The innovative concept of Digital Brew adds a new layer of convenience to the coffee landscape by skilfully merging traditional practices with cutting-edge technology. From smart brewing to blockchain traceability and virtual tasting, these advanced technologies are transforming the coffee industry to be more personalized, transparent, and sustainable. These changes are not limited to the dynamic Middle East coffee industry but are also evident in the global market.

According to reports the worldwide consumption of coffee is expected to grow 4.47 per cent, annually. This market report signifies the necessity to elevate the industry practices to seamlessly cater to the growing needs. In line with this, cutting-edge solutions equipped with Artificial Intelligence (AI), Internet of Things (IoT) connectivity, and advanced brewing algorithms are opening vast possibilities.

The integration of AI into coffee machines marks a significant leap in the industry. The potential of these machines is not limited to simply brewing a cup of coffee, it is equipped with features to adapt to personal specifications. The seamless blend of technologies and coffee brewing craftsmanship has brought about a trend of advanced machines that are integrated with cloud computing systems and mobile apps. Similarly, customer’s expectations from machines have gone beyond simply brewing a cup of coffee, they look for a seamless fusion of functionality and aesthetics.

In addition to digitisation, sustainability is another prominent trend fuelling a revolution in the coffee market. The coffee industry is currently undergoing a significant transformation through the adoption of sustainable coffee technologies. Heightened environmental issues and growing customer demand for ethically sourced products are the driving forces behind this shift. This approach is actively reshaping coffee farming practices, improving traceability, and fostering eco-consciousness throughout the supply chain.

The coffee sector has been actively adopting eco-conscious measures like precision agriculture, blockchain technology, and eco-friendly packaging solutions. Furthermore, certifications like International Fairtrade Certification, guarantee the coffee was cultivated adhering to sustainability and labour guidelines. In alignment with the efforts to promote the circular economy, coffee machine manufacturers are also making significant strides in designing machines with a heightened focus on energy efficiency, recyclable materials, and sustainable manufacturing methods. With the coffee sector transitioning towards a sustainable path, the UAE, and the wider Middle East region, which is renowned for its legacy in the industry, is also actively promoting the environmentally responsible coffee culture.

With the extensive influence of cutting-edge technologies and the changing preferences of consumers, the coffee industry is undergoing a third wave of evolution. The movement has led to the proliferation of specialty coffees, innovative coffee brewing techniques, and artisanal craftsmanship. The increasing appeal of specialty and artisan coffee brings a range of benefits from supporting small-scale farmers and local businesses to fostering a deeper appreciation for coffee’s diverse flavours and origins. It also gives the artisans the flexibility to craft their signature drinks and market their unique brewing methods. The implications of the current trend can also be witnessed with the growing demand for various brewing features in coffee machines like automatic, pre-grind, and pre-infused. Cutting-edge coffee machines like drip coffee machines, steam coffee machines, and capsule machines, are currently pushing the boundaries and ensuring continued industry growth.

According to reports, the global specialty coffee market size is expected to grow at a compound annual growth rate (CAGR) of 11.3 per cent from 2023 to 2030.  The impact of the third wave can also be experienced through new emerging brewing techniques.  Currently, the trending brewing techniques ruling the coffee landscape are cold brew and nitro cold brew.

The coffee industry, which traces its heritage back to the ancient period, is now expanding by adapting to changing consumer preferences and technological advancements. By integrating with innovative digital solutions, the industry is now ensuring convenience, precision, and customisation. The ever-evolving coffee landscape is now set to expand its growth, especially with heightened attention towards integrating technological and sustainable practices into the industry. The events like World of Coffee Exhibition 2024, which will be held from January 21 to 23, 2024 at the Dubai World Trade Centre (DWTC) is set to boost the industry’s growth prospects. The event, organised by DXB LIVE in collaboration with the Specialty Coffee Association (SCA), will gather industry professionals, exhibitors, and coffee enthusiasts to highlight the latest trends in the coffee industry.

Surprising Facts: How Much Coffee We Drink in a Lifetime?

A recent study reveals that the average coffee drinker in the UK consumes approximately 62,000 mugs of coffee over their lifetime. The survey, which included 2,000 caffeine enthusiasts, found that individuals enjoy an average of three cups per day, with the first cup typically enjoyed at 7 a.m.

Notably, 41 percent of respondents reported difficulty managing daily tasks before their initial caffeine boost, while 43 percent admitted to consistently ordering the same coffee for as long as 21 years.

The study also provided intriguing insights into coffee preferences. The most popular choices were:

  • Latte: 21 percent
  • Cappuccino: 20 percent
  • Americano: 18 percent
  • Flat White: 15 percent

Interestingly, 74 percent of participants were not aware of the specific type of coffee bean in their preferred beverage. While 80 percent recognized Arabica beans, awareness of other varieties was significantly lower: only one-third were familiar with Robusta, nine percent knew about Liberica, and a mere eight percent recognized Excelsa.

Additionally, the survey, conducted by OnePoll, found that 51 percent of respondents were unclear about the difference between cold brew and iced coffee. The primary distinction is in the preparation process: cold brew is made by steeping coffee grounds in cold water for 12 hours, whereas iced coffee is simply regular coffee that has been cooled.

The green coffee industry needs $452 million to overcome the “innovation crisis”

A recent white paper released by World Coffee Research (WCR) highlights a critical shortfall in research and development (R&D) funding within the coffee sector, posing a threat to the diversity and quality of green coffee. The non-profit organization estimates that an annual investment of approximately $452 million is essential over the next decade to sustain the current state of coffee that consumers worldwide have come to enjoy.

Without such investments, the study suggests that the industry could witness widespread consolidation in coffee production, accompanied by a significant decline in the diversity of high-quality arabica coffee varieties and their origins. This potential crisis is primarily attributed to the impacts of climate change and the pressures faced by producers amid escalating global demand.

The white paper refers to the $452 million financial benchmark as an “investment gap” and characterizes the situation in the global green coffee sector as an “innovation crisis.” Dr. Mywish Maredia, the lead researcher and a development economics professor at Michigan State University, emphasizes that this scale of underinvestment is unsustainable if the world wishes to continue enjoying its favorite beverage. Increasing global investments in coffee R&D is seen as crucial to fostering innovation across various countries, addressing climate change challenges, and combating poverty while averting further consolidation of production.

WCR, a non-profit based in Portland, Oregon, advocates for increased funding across the global coffee industry, which it claims has been disproportionately underfunded compared to other agricultural sectors of similar consumer value. The authors specifically highlight the need for R&D funding in the coffee sectors of Latin America and Africa, citing historical deficiencies.

The paper unveils previously undisclosed financial statistics, revealing that the current global investment in coffee R&D stands at $115 million per year, with 90% originating from the public sector and 10% from the private sector. This amounts to just under half a cent for every dollar of green coffee produced globally. Despite green coffee constituting about 4.8% of the total value of agricultural output in 45 coffee-producing countries, the investment in the sector is merely 1.8%, the paper contends.

In conclusion, the authors assert that a nearly four-fold increase in R&D investments is imperative to prevent further consolidation and loss of commercial green coffee diversity. They advocate for allocating a fraction of retail profits, stating, “For an industry with a retail value of more than US$200 billion, this would mean setting aside less than 0.3 cents for every $1 of coffee retailed to consumers.” The urgency of increased funding is underscored as essential to safeguard the future of the global coffee industry.