Author: Qahwa World

The Coffee Quality Institute appoints Michael Sheridan as new CEO

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Coffee Quality Institute (CQI) announce the appointment of Michael Sheridan as Chief Executive Officer. The Coffee Quality Institute is nonprofit organization is dedicated to improving coffee quality and the lives of coffee producers through sensory education and post-harvest processing initiatives. Sheridan will assume that role in December of this year.

In his new role, Sheridan will guide CQI in delivering education to drive impact in coffee-producing regions. “I am honored, humbled, and excited to lead Coffee Quality Institute into the future,” Sheridan offered. “CQI’s best-in-class quality education has been making coffee better and driving impact in the places where coffee is grown for more than twenty-five years. What really inspires me is where we go next, and how we build upon that global CQI network to best meet emerging challenges in the landscape to support thriving coffee-producing communities.”

Chair of the CQI Board Kim Giroir, Director of Coffee & Tea Innovation at Starbucks, expressed her enthusiasm about the appointment. “Michael will be an excellent leader for the organization, driving CQI’s mission and vision. His wealth of experience in both nonprofit and value-driven industry work will be invaluable.”

Sheridan has dedicated two decades to the intersection of coffee quality and international development. His previous roles include spearheading coffee programs at Catholic Relief Services (CRS) between 2004 and 2016, where he assisted coffee growers in Central and South America in enhancing the quality of their coffee products and in accessing higher-value segments of the coffee market. From 2016 to 2023, he served as the Director of Sourcing and Shared Value at Coffee in Chicago, leading global green coffee sourcing and sustainability efforts. In his extensive writing for trade publications and presentations to industry audiences, Sheridan has been a steady advocate for a more inclusive and equitable coffee trade.

Bridget Carrington, Interim CEO of CQI and a former Board of Trustees Chair, added her confidence in Sheridan’s ability to lead the organization into the future. “It has been a privilege to guide CQI through the process of engaging Michael as its new CEO. Under his leadership, CQI enters a new chapter, which will result in even more impact in coffee-producing communities.”

The announcement of Sheridan’s appointment comes as the organization’s trustees gather to meet in Costa Rica prior to Sintercafé International Coffee Week, an event that, like CQI, is dedicated to producers while including the entirety of the value chain. With Sheridan at the helm, CQI looks forward to furthering its impact and empowering coffee-producing communities around the world.

ASIC – Association for science and information on coffee

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ASIC – Association for science and information on coffee

ASIC Mission

The ASIC – Association for the Science and Information on Coffee – is an association dedicated to organizing the leading biennial conference on the science and technology of coffee, covering the completely coffee value chain.

The mission of the ASIC conferences is:

to be the leading global conference on the science and technology of coffee.

to assess existing and emerging scientific and technical knowledge on coffee.

to be an incubator for future research and innovation on the science and technology of coffee.

to promote an interdisciplinary and international exchange and networking on the science and technology of coffee.

To bring together stakeholders and leaders on the science of coffee, creating a platform for interdisciplinary dialog and problem solving.

ASIC History

Following two colloquia on coffee, organized in Paris by the Institut Français du Café et du Cacao (IFCC), the Association Scientifique Internationale pour le Café (ASIC) was founded in 1966. Its first Board was composed of:

Dr. Enesto Illy was its first President
Dr. P. Navellier the first Scientific Secretary
Dr. René Coste the first Administrative Secretary of the ASIC.
The ASIC was created to fulfil the unanimously expressed desire of the participants at these meetings to dispose of a permanent organization, which would periodically bring together specialists from all over the world working in the different fields of coffee science and technology, giving them an opportunity of presenting and comparing their investigations.

ASIC came into existence, on the initiative of a few individuals and with the support of the IFCC, in the form of a “non-governmental” association as defined by the French law.
The objectives and mode of operation of ASIC are defined in the following articles of the by-laws:

“To establish an inventory of scientific and applied knowledge and to encourage, carry out and coordinate research likely to contribute to a better use of coffee and its derivatives and to the improvement of coffee quality in the mutual interest of producers, wholesalers, industrialists and consumers.”

In September 2006, the General Assembly approved the change of ASIC’s name to “Association for the Science and Information on Coffee – Association pour la Science et l’Information sur le Café”.

Since its creation, ASIC has organized a series of international scientific conferences in different coffee producing or consuming countries (see Proceedings). Today, ASIC is the only completely independent and non-profit organization in the world whose scientific vocation is specifically devoted to the coffee tree, the coffee bean and the coffee drink.

ASIC Membership

ASIC corporations and individuals members are major drivers and opinion leader in the coffee sector. They are actively involved in the advancement of the science and technology of coffee and are the foundation for securing a vibrant and sustainable coffee sector.

Member can either be:

1) Corporation (Corporate Membership):

Membership fee: 1100 € annual
Membership benefits: Reduced registration fee for ASIC Conferences, for up to five collaborators

Free access and download for all ASIC

conference proceedings, for all collaborators

2) An Individual (Individual Membership):

Membership fee: 200 € bi-annual
Membership benefits: Reduced registration fee for ASIC Conferences
Free access and download for all ASIC conference proceedings
For non-Members

> Each article from last 5 conferences: 10 €
> Each article from older conferences: 5 €
> Each proceedings from last 5 conferences: 100 €
> Each proceedings from older conferences: 50 €

Thank you for becoming a member of the ASIC !

Corporate Membership
€ 1’100.00
Individual membership
€ 200.00

Coffee and Cognitive Health: A Stimulating Blend for Longevity in Older Adults

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In a groundbreaking study examining the intricate interplay between coffee consumption, cognitive function, and mortality risk in older adults, researchers have unveiled intriguing findings that may reshape our understanding of the popular beverage’s impact on health.

The study, titled “Coffee consumption and all-cause and cardiovascular mortality in older adults: should we consider cognitive function?” delves into the association between coffee and mortality, shedding light on the role cognitive function plays in this complex relationship.

The research, based on data from the National Health and Nutrition Examination Survey (NHANES) spanning 2011-2014, analyzed the coffee and caffeine consumption patterns of older adults and assessed their cognitive performance through various tests, including the CERAD-word learning test (CERAD-WLT), animal fluency test (AFT), and digit symbol substitution test (DSST). A global cognitive score was derived from these assessments using principal component analysis (PCA).

Intriguingly, the study revealed that individuals with cognitive impairment who reported abstaining from coffee exhibited the highest risk of all-cause and cardiovascular mortality compared to their counterparts. The findings suggest a complex relationship between cognitive function and coffee consumption, warranting a nuanced exploration.

For those with cognitive impairment in the AFT, a significant negative association between total coffee consumption and all-cause mortality was observed. The results extended to DSST and global cognition, indicating a potential protective effect of coffee on mortality in individuals with cognitive challenges. However, the study also uncovered a “U-shaped” association between coffee consumption and mortality in individuals with cognitive impairment in the CERAD-WLT, adding a layer of complexity to the findings.

Remarkably, the study also pointed towards decaffeinated coffee as a potential ally for those with cognitive impairment, showing an association with reduced mortality. This intriguing link between decaffeinated coffee and longevity in cognitively challenged individuals raises questions about the specific components in coffee that may contribute to these observed health benefits.

In conclusion, this comprehensive study suggests that the relationship between coffee consumption and mortality is significantly influenced by cognitive function. The findings highlight the need for further research to unravel the intricate mechanisms at play and may pave the way for personalized health recommendations based on an individual’s cognitive status. So, for coffee enthusiasts, the morning brew might not only be a source of alertness but also a potential elixir for a longer, healthier life.

List of the largest coffee companies in the world 2023

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Exploring the Java Giants: Coffee Titans of 2023

Whether you’re an aficionado of the bean or just curious about what fuels your morning buzz, the question of the largest coffee companies in the world has likely crossed your mind. These java juggernauts not only illuminate our mornings but also reign supreme in the global coffee arena.

Here we review the list of the 10 largest coffee companies in the world, according to German barista Arne Preuss, who describes himself as a coffee maker and lover, and who included in this list the largest coffee companies in the world according to their annual revenues.

Starbucks

Annual Revenues: $32.3 billion Headquarters: Seattle, Washington, USA Founded: 1971

From its humble beginnings as a solitary coffee haven in Seattle, Starbucks has evolved into a global coffee phenomenon, boasting over 32,000 establishments across 80 countries. With more than 50% of its stores nestled in the US, Starbucks also has a robust presence in South Korea, Mexico, and the United Kingdom.

Starbucks owes its unparalleled success to a winning combination of exceptional coffee, signature stores exuding warmth, and a diverse menu featuring a plethora of specialty coffees and teas. From the classic brewed coffee to the iconic pumpkin spice latte, Starbucks caters to every palate. Moreover, their commitment to ethical and sustainable coffee sourcing through the CAFE program ensures fair compensation for coffee farmers.

Keurig Dr Pepper (KDP) Annual Revenue: $14.1 billion Headquarters: Burlington, Massachusetts, USA Founded: 2018

Formed by the union of Keurig Green Mountain and Dr Pepper Snapple Group, KDP is a global beverage powerhouse. Besides coffee, its extensive portfolio includes ready-to-drink teas, soft drinks, juices, and more. KDP’s commitment to providing excellent coffee at an affordable price is central to its ethos, making it a formidable player in the coffee industry.

Synonymous with K cups, convenient single-serve coffee capsules for homes and businesses, KDP not only prioritizes quality and convenience but also champions corporate social responsibility, actively supporting local communities.

Nescafé (Nestlé) Annual Revenue: $99.3 billion Headquarters: Vevey, Switzerland Founded: 1938

Nestled under the Nestlé umbrella, Nescafé is a global giant with one of the most accessible instant coffee brands globally. Recognizing its role in making coffee accessible to low-income households, Nescafé’s top-sellers include Nescafé Original and Nescafé Gold. The brand takes pride in its luxury Nespresso brand, promoted by none other than George Clooney, featuring single-serve coffee pods and machines.

A trusted global name, Nescafé appeals to those who value flavor, convenience, and affordability in their daily coffee ritual.

McCafé (McDonald’s) Annual Revenue: $23.2 billion Headquarters: Oak Brook, Illinois, USA Founded: 1993

If you’ve been on Earth and not on Mars, you’ve heard of McDonald’s and its coffee arm, McCafé. An integral part of the world’s largest fast-food chain since its inception in Melbourne, Australia, in 1993, McCafé surprises many with its commitment to sourcing only the highest-quality Arabica beans.

With over 1,300 stores worldwide, McCafé caters to those who appreciate rich, aromatic flavors in affordable brewed coffee.

JDE Peet’s Coffee and Tea Annual Revenue: $8.7 billion Headquarters: Amsterdam, Netherlands Founded: 2015

Born from the 2015 merger of Jacobs Douwe Egberts and Peet’s Coffee, JDE Peet’s Coffee is now the world’s largest pure-play coffee and tea company by revenue, operating in over 100 markets. At the core of its success is an unwavering commitment to quality coffee.

JDE Peet’s Coffee leads in new brewing technologies, offering single-serve coffee pods that bring café-quality coffee to homes. The company’s dedication to top-tier coffee beans, meticulous roasting, and blending ensures a rich and flavorful experience for its customers.

Green Mountain Coffee Roasters (JAB Holding Company) Annual Revenue: $4.5 billion Headquarters: Frisco, Texas, USA Founded: 1981

Completing our list of the ten largest coffee companies worldwide is Green Mountain Coffee Roasters, renowned for its pursuit of coffee excellence and responsible sourcing. Famed for its innovative blends and Keurig-compatible single-serve systems, Green Mountain Coffee Roasters understands the importance of quality, innovation, and sustainability.

Tim Hortons Annual Revenue: $3.8 billion Headquarters: Oakville, Canada Founded: 1964

Tim Hortons, affectionately known as Tim’s to its fans, has been delivering quality coffee to Canadians and coffee lovers globally for decades. With over 5,600 locations, Tim Hortons goes beyond coffee, offering sandwiches, soups, and baked goods.

What sets this Canadian institution apart is its enduring commitment to providing a high-quality customer experience. Over 80% of Canadians visit Tim Hortons at least once a month, making it more than just a coffee brand – it’s a cultural touchstone.

Lavazza Annual Revenue: $2.9 billion Headquarters: Turin, Italy Founded: 1895

This iconic Italian coffee company, operating for over a century, has been instrumental in exporting Italy’s rich coffee culture to the world. Lavazza is revered for its unique blends that capture the essence of rich Italian espresso.

Lavazza’s expertise extends beyond coffee to innovative coffee-making techniques and brewing solutions, reflected in its stylish espresso machines and coffee makers. As a symbol of Italy’s sophisticated coffee culture, Lavazza stands as a testament to dedication and excellence.

Dunkin’ Donuts Annual Revenue: $1.4 billion Headquarters: Canton, Massachusetts, USA Founded: 1950

Dunkin’ Donuts, or simply Dunkin’ to its fans, is a cherished American coffee brand and fast-food chain. Specializing in coffee, breakfast sandwiches, and donuts, Dunkin’ forms an integral part of America’s convenience food landscape.

Dunkin’ Donuts, with its expertly sourced and roasted Arabica coffee, boasts over 9,000 locations in the US and 13,200 globally, making it a go-to stop for on-the-go coffee enthusiasts. With excellent coffee, convenient drive-thrus, and customer loyalty programs, Dunkin’ is giving its competitors a run for their money.

Folgers Annual Revenue: $1.1 billion Headquarters: San Francisco, California, USA Founded: 1850

Folgers, a name synonymous with American households for over 170 years, has been a staple in pantries across the country. Known for quality coffee at affordable prices, Folgers is the ultimate symbol of American coffee comfort, with its iconic red canister.

Folgers stands out for its quality, affordability, and accessibility, making it a ubiquitous presence in grocery and convenience stores. With the convenience of Keurig-compatible single-serve coffee pods, Folgers caters to the daily rituals of countless coffee enthusiasts, outselling even the mighty Starbucks in the ground coffee game!

Dutch Bros. Coffee Annual Revenue: $739 million Headquarters: Grants Pass, Oregon, USA Founded: 1992

From brewed coffee to its signature frozen coffee, Dutch freeze, Dutch Bros. Coffee is a West Coast coffee chain committed to crafting quality coffee. With 850 stores in the US, Dutch Bros. prioritizes streamlining the customer experience through a high-functioning mobile app and enticing loyalty rewards.

Lauded for its corporate social responsibility, Dutch Bros. Coffee goes beyond coffee, aiming to positively impact local and national causes. This approach has made it a beloved American brand in the western United States and beyond.

Gloria Jeans Coffee Annual Revenue: $202.9 million Headquarters: Sydney, New South Wales, Australia Founded: 1979

Synonymous with premium coffee blends and unforgettable coffee experiences, Gloria Jeans Coffee has grown from a single Chicago coffee and gift shop to include over 600 stores worldwide. The brand focuses on eco credentials, prioritizing sustainable Fairtrade coffee sourcing and environmentally friendly packaging.

Costa Coffee Annual Revenue: $370 million Headquarters: High Wycombe, United Kingdom Founded: 1971

As the sole British coffee company on our list, Costa Coffee has rightfully earned its place as one of the most beloved coffee brands globally. Acquired by Coca-Cola in 2019, Costa Coffee operates in 38 countries, providing customers with a premium coffee experience and food made with the finest ingredients.

Costa Coffee stands out for its commitment to quality in every cup and a welcoming ambience in over 3,800 stores. Prioritizing responsible coffee sourcing and eco-friendly packaging, Costa Coffee has cemented its status as a global coffee favorite.

Maxwell House (Kraft Heinz) Annual Revenue: $650 million Headquarters: Elgin, Illinois, USA Founded: 1892

Named after one of its first loyal customers, Nashville’s Maxwell House Hotel, Maxwell House is one of the top coffee brands in the USA. Delivering affordable, quality coffee to American households for over a century, Maxwell House’s signature house blend has become a morning ritual for countless coffee enthusiasts. The brand echoes continuity and consistency, providing a familiar taste cherished for over 130 years.

Caribou Coffee Annual Revenue: $262 million Headquarters: Minneapolis, Minnesota, USA Founded: 1992

Famous for crafting exceptional coffee, Caribou Coffee sources the finest beans worldwide, roasting in small batches to ensure a hearty taste. With 765 stores offering hand-crafted coffee blends, Caribou Coffee is a cherished part of the American coffee landscape. Beyond its exceptional coffee, Caribou Coffee stands out for its Northwoods-inspired store interiors and friendly, knowledgeable baristas.

Death Wish Coffee Annual Revenue: $42.8 million Headquarters: Saratoga Springs, New York, USA Founded: 2012

When you think of niche coffee, what brand comes to mind? There’s only one brand that stands out to me, and that’s Death Wish Coffee!
Boasting “the strongest coffee in the world,” this American brand has taken the coffee world by storm. Among its premium delights are innovative blends, with a high caffeine content of up to 472 milligrams per 8-ounce cup!
I love this brand for its bold coffee blends, perfect for those who crave intensity and excitement in their daily brew.

Maitha Al Ghailani, the accomplished second-place winner of the UAE AeroPress Championship 2023, graciously shares her journey in the world of coffee with QahwaWorld

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Meet Maitha Al Ghailani, the accomplished second-place winner of the UAE AeroPress Championship 2023. In an exclusive conversation with QahwaWorld, Maitha shares her fascinating journey into the world of coffee, her inspirations, and her remarkable experience at the competition. From her dedication to exploring coffee’s secrets to her innovative approach to brewing, Maitha’s story is a testament to the passion and potential in the world of specialty coffee.

When asked about her introduction to the world of coffee and the motivation behind participating in the UAE AeroPress Coffee Championship, Maitha reflects on her 2019 initiation into the realm of coffee, ignited by an insatiable curiosity to explore its mysteries and mastery of its methods. Her quest began with a thorough exploration of various coffee types and origins. Maitha attributes her growing passion to the unwavering support of her family and a dear friend. This encouraging environment spurred her to embark on the remarkable journey that led her to the UAE AeroPress Championship 2023.

As Maitha Al Ghailani prepared for the competition, she took part in a workshop on the AeroPress led by her friend, Waqar Al Hammadi, the reigning UAE champion who claimed fourth place worldwide. This workshop equipped her with a solid foundation in using the AeroPress and coffee handling techniques. With relentless dedication, Maitha independently honed her skills and experimented with multiple recipes, culminating in the creation of her award-winning entry. Reflecting on her achievement, Maitha describes the sensation as a blend of beauty and novelty, expressing her gratitude for securing the second position.

Maitha’s competition coffee was Ethiopian Hamashu, naturally processed, renowned for its delightful fruity notes. She highlights the source and flavor, offering a glimpse into her exquisite choice.
When queried about the challenges faced during the tournament and her methods for overcoming them, Maitha graciously acknowledges that there were no major obstacles, but the limited preparation time of five minutes induced tension and pressure.

Maitha distinguishes the UAE AeroPress Coffee Championship from other coffee competitions by emphasizing its significant participation numbers and the relaxed, enjoyable atmosphere it fosters, distinguishing it from more tense counterparts.

Discussing the evolution of specialty coffee in the UAE and the broader region, Maitha recognizes the burgeoning expertise and improved equipment among the coffee community, underscored by a growing awareness of individual taste preferences.

As a young woman in the coffee industry, Maitha, who primarily enjoys coffee experimentation at home, cites the absence of notable challenges, crediting the world of coffee for its spirit of exploration and discovery.

Maitha reveals her personal coffee project, “Filtered,” which specializes in portable coffee bags. Her future aspirations involve delving into coffee roasting and exploring novel techniques within the coffee domain.

For aspiring young coffee enthusiasts contemplating participation in coffee tournaments or pursuing a career in the industry, Maitha offers this advice: “Nothing is impossible.” She urges them to break through the barriers of fear and have confidence in their abilities.

 

A journey into the depths of a specialty coffee lover… Syed Naveed opens his heart to the “QahwaWorld” in this special interview

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Coffee, a ubiquitous beverage, often consumed for its comforting aroma and energizing effects. But have you ever pondered the intricate world of specialty coffee, where each cup tells a unique story? Our interviewee embarked on this remarkable journey, inspired by the allure of specialty coffee and a stroke of luck.

In March 2019, he won a Coffee Master Class competition at the renowned London Dairy Bistro (now known as LDC Kitchen + Coffee), despite having no prior knowledge of what specialty coffee truly entailed. Little did he know that this fortuitous moment would lead them down a rabbit hole of discovery.

As we delve deeper into this interview, you’ll learn about his journey into the coffee industry, his exploration of the coffee value chain, and the origins of “The Need for Coffee” blog. he will share memorable experiences and insights gained from experts in the field, providing a glimpse into the passionate world of specialty coffee.

So, join us as we uncover the intricacies of the coffee industry through the eyes of a Mr. Naveed and learn how he balance hi deep love for coffee with other commitments in life. If you’re curious about specialty coffee, its evolving future, and the flavors that have left an indelible mark, this interview is your window into a world where coffee is not just a beverage but a captivating journey.

Mr. Naveed, how did you enter the beautiful world of coffee?

I entered the world of specialty coffee by chance after attending an advanced training course, and was immediately fascinated by the intricacies of the coffee value chain. I then started sharing my coffee experiences and knowledge from industry experts on my blog called The Need for Coffee, and I also began writing for FLTR Magazine and Coffee t&i Magazine.

Mr. Naveed What inspired you to attend that masterclass and delve into the world of specialty coffee?

I had no idea what specialty coffee was and my interest piqued when I won a Coffee Master Class in a competition with London Dairy Bistro, now known as LDC Kitchen + Coffee, in March 2019. I guess it was luck that I chanced upon this industry.

Can you share some of the most intriguing aspects of the coffee value chain that you discovered during your journey?

One of the most talked about factors at the origin is the impact of climate change on coffee production, affecting both quality and quantity. Then comes the issue of the complex supply chain involving various stakeholders, from small farmers to importers and exporters, and how it can all influence pricing and transparency. The growing trend of specialty coffee and the unique flavors from different processing is the most exciting for me at the consumer end. And lastly, how it all comes together. Let me give you an example which happened recently. I was at a local roastery enjoying filter coffee. When I found out about the coffee brewed for me, I came to this realization that I have met all stakeholders involved; producer, importer, roaster, and me — consumer.

How did the idea for “The Need for Coffee” blog come about, and what do you hope to achieve with it?

I have been posting about various things on Instagram as far as I remember. Naturally when I discovered a whole new world with specialty coffee, I started documenting it on Instagram until Lameen Abdul Malik aka fromcoffeewithlove planted the idea of starting a blog. I have to give him credit for that.

Could you describe some of the most memorable experiences you’ve had while exploring the coffee industry?

When I first started exploring cafes, I was very intrigued when it came to brewing coffee and watched closely what was happening behind the barista bar. I not only wanted to learn and analyze the barista’s work flow and spot any unusual way of brewing coffee but also know them as a person.

Sharing my thoughts with our friends behind the bar helped me with two things, he/she knows that I am serious about drinking well prepared coffee. Second, the conversation always leads to their coffee journey. That lead to interviewing them and highlighting their story, some of which are on my blog.

What has been the most challenging part of becoming a coffee enthusiast and sharing your knowledge with others?

One of the primary reasons for writing on my blog is to share knowledge acquired from industry professionals. Little did I know that specialty coffee is a never ending rabbit hole, from the origins of coffee to brewing techniques and that is just scratching the surface. Staying up to date with the constantly evolving coffee industry can be daunting or overwhelming at times. But for me, that is not the issue. I always believe that complex

concepts should be conveyed in an understandable and engaging format. This does require effective communication skills which I’m still learning to this very day.

How do you stay updated with the latest developments and trends in the coffee industry?

I have two ways of staying up to date.

I listen to a lot of podcasts since I am always out and about. I have made a list of my top coffee podcasts I listen to here.

I am also an avid reader, and there are only two coffee magazines I have been reading for some time now: Standart and coffee t&i magazine. I love the design aspect and the writing style.

Can you share some of the key insights or lessons you’ve learned from the experts you’ve interacted with in the industry?

  1. Specialty coffee prioritizes quality over quantity. Care is taken to grow the coffee trees, only ripe cherries are picked, systematically processed, skillfully roasted and brewed to highlight unique flavor profiles.
  2. Specialty coffee roasters establish and value direct relationships with coffee producers and farmers to ensure fair compensation, sustainable practices and higher quality.
  3. Distinct flavor profiles can be experienced from different coffee growing regions. Even coffee from the same origin but different areas can have a vast difference in their tasting notes.
  4. The specialty coffee industry emphasizes environmentally and socially responsible practices.
  5. Continuous development in the industry leads to continuous learning amongst enthusiasts and professionals who value ongoing education about coffee.
  6. Baristas and roasters are considered artisans and value the art of brewing and roasting to create the perfect cup of coffee.
  7. Constant experimentation and innovation in processing, brewing methods and new equipment keep the industry buzzing and dynamic.
  8. The specialty coffee community is the heart of the industry. It is passionate when it comes to sharing knowledge and fostering a sense of belonging even amongst newcomers.

What topics or aspects of coffee do you enjoy writing about the most for FLTR Magazine and coffee t&i magazine?

The Chief Editor of FLTR Magazine is flexible when it comes to writing articles. With coffee t&i magazine, the editor sends me topics to choose from. This time I wanted to step out of my comfort zone and challenge myself to write more than one article for the latest issue.

How do you see the future of the specialty coffee industry evolving, and what role do you think your blog and writing will play in it?

The future of the specialty coffee industry is evolving in several ways:

  1. There is an increasing emphasis on sustainability, from farm to cup, and a focus on reducing the environmental impact of coffee production.
  2. Coffee brewing equipment are designed to make it easier for enthusiasts at home to achieve consistent and high-quality results like a cafe.
  3. Consumers understand transparency in the coffee supply chain, and are aware of issues like fair compensation and ethical sourcing.
  4. Continuous education and appreciation for coffee quality and origins are driving consumer interest in exploring diverse coffee flavors.
  5. Accessibility of specialty coffee is expanding beyond major cities, reaching rural areas and smaller communities, collaborating with different services such as flowers shops, libraries etc.
  6. Influx of small, independent, artisanal coffee shops offering unique coffee tasting experiences.

The future of the specialty coffee industry is indeed promising, and highlighting these aspects which I often do on my blog educates newcomers and also offers a fresh perspective.

For someone who is just beginning to explore the world of specialty coffee, what advice or resources would you recommend?

Every journey is unique but if I had to do it all over again, I would interact with our friends behind the bar — the baristas. Many of them out there, you know who you are, have taught me all I know about specialty coffee. I have probably learnt more from them than I have studied on my own.

Are there any specific coffee regions or varieties that have left a lasting impression on you? If so, which ones and why?

Colombian coffee has always stood out for their unique processing methods with really exceptional coffees being served here locally. I have been blessed and lucky to even try some of the coffees used in competitions.

There’s another origin that has caught my attention and that’s Yemen. It’s an origin equally unique and renowned in taste. It’s considered as the birthplace of coffee and the country has a long history of cultivating coffee.

There’s often a mysterious aura revolving around Yemeni coffee, perhaps it is the limited supply or the complexity of its rich tasting notes considered to be in the same pedigree as the Panama Geisha. It’s a heated debate that coffee enthusiasts get into but these two origins have been my all time favorites.

How do you balance your passion for coffee with your other commitments and responsibilities?

I get asked this question often and the short answer would be to divide my day into parts and assigning those parts to different commitments in your life.

I wake up quite early, and my first part of the day is blocked for some light reading and content creation. This would also include writing for my blog or an article.

The next slot is getting ready for the day, spending time with the family, a brief workout session and heading to work.

Towards the evening, I’ll spend another hour or so reading and creating content. After that, it’s family time again till I retire for the night. A balanced approach is important

DMCC TARGETS COFFEE, CACAO AND EMERALDS TO DEEPEN UAE AND COLOMBIA TRADE AND INVESTMENT

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  • DMCC visits Colombian capital Bogotá and coffee-growing region of Risaralda as part of wider MFTL roadshow in North and South America
  • MFTL Colombia roadshow attended by over 150 Colombian business leaders in key industries covering coffee, cacao, tropical fruits, emeralds, gold, water, and technology
  • Roadshow supports completion of second phase of UAE-Colombia CEPA which is expected to triple UAE-Colombia bilateral trade and investment

 

 DMCC – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has concluded its Made For Trade Live (MFTL) roadshow in Colombia. As part of a wider roadshow in North and South America, DMCC visited the Colombian capital of Bogotá and the coffee-growing region of Risaralda, highlighting the opportunities on offer to Colombian businesses to expand their businesses internationally and establish deeper trade pathways between the Middle East and South America.

 

As a trade and production hub for diverse commodities, namely emeralds, gold, coffee and cacao, Colombia represents a key strategic market for DMCC as it looks build on the completion of the first phase of the UAE-Colombia CEPA, which marked an emphatic step in the production of tangible economic results. Bilateral trade between the two nations stands at USD 272 million, with trade and investment expected to triple once the CEPA comes into force.

 

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: “Colombia is such a vibrant market with huge export potential from emeralds to gold and technology. It is also a global powerhouse in agri-food being the third largest coffee producer in the world after Brazil and Vietnam, one of the top 10 producers of cacao, and also one of the most water-rich countries on earth. The UAE and Colombia already enjoy a robust trade dynamic, and as we grow this relationship to the next level, I am delighted to be back in Colombia to build our business connections further and show how Dubai can be the gateway to the global marketplace for Colombia’s rich diversity of sectors and commodities.” 

 

The Made For Trade Live events were hosted in partnership with the UAE Embassy in Bogotá, the Bogotá Chamber of Commerce, Procolombia, Hecho en Risaralda, FIDATEC, and Gobernacion de Risaralda. They saw over 150 business leaders from the two cities briefed on the commercial appeal of Dubai and the ease of doing business within DMCC’s business district.

 

DMCC’s roadshow across Colombia came as part of a broader series of events across the Americas. DMCC is also visiting the key United States cities of Miami and New York, with the latter event on 30 October marking the end of the roadshow.

 

DMCC’s Made for Trade Live series plays a key role in promoting Dubai as a prime destination for foreign direct investment (FDI), accounting for 11% of Dubai’s FDI. DMCC attracted a record-breaking 3,049 new companies to the free zone in 2022 and 1,456 new companies in the first half of 2023, bringing the total number to over 23,000 member companies, from large multinationals through to SMEs and entrepreneurs.

Making Coffee Greener: World of Coffee Dubai 2024 Sustainability Push

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The World of Coffee Dubai 2024 is set to boost the sustainability of the coffee industry, promote eco-friendly and responsible agricultural practices, and ensure the continuity of the coffee supply chain by merging the collaborative efforts of traders, farmers, manufacturers, and consumers. The exhibition, which is known to draw thousands of professionals, will bring together a diverse community of coffee enthusiasts, experts, and industry leaders from across the globe, attributing to its status as one of the largest and most important international exhibitions focusing on the coffee industry. The global event, organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), will be held from January 21 to 23, 2024, during which it will highlight the sustainable coffee movement.

The third edition of the exhibition symbolises the remarkable growth and development in the coffee market in the region, offering an important platform to shed light on to latest innovations, sustainable practices, and solutions in coffee cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee production, as its market is anticipated to expand by 15 to 20 per cent during the remaining months of 2023.

 

Samir Mash’al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our steadfast commitment to offering the highest quality coffee, sourced through sustainable methods that not only safeguard our planet but also support local communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches designed to drive sustainability within the coffee industry. In our relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and advanced waste management, and reducing waste during production with methods such as advanced drying, optimised supply chains, organic farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting sustainable practices across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best practices across our operations, from farming to roasting and packaging processes. These practices are deeply rooted in environmental conservation principles, and they aim to improve the well-being of both coffee farmers and local communities. Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest innovations and solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-quality coffee that truly reflects our steadfast commitment to sustainability.”

 

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by providing guidance on sustainable farming practices and essential resources, using source verification programs. This exhibition will also address the sustainable coffee movement’s role in conserving water resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality, positively impacting market value.

 

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to organise a series of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform for international industry experts to participate and share their insights and experiences to attain our objective of promoting sustainability within the coffee industry and it represents a comprehensive endeavour that begins in the coffee fields to ends in the coffee cup. During the process we must meticulously examine each step, commencing with environmentally conscious agricultural practices in coffee cultivation. The journey continues through the roasting process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in a way that maintains the quality while minimising their ecological footprint. The exhibition will focus on driving innovation in the coffee industry and developing a roadmap for a more sustainable future for this sector.”

 

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural forest conditions. This approach enhances ecological balance, biodiversity, and coffee quality. Labels like ‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’ (sourced directly from farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans for roasters and consumers.

 

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key stakeholders to address pressing challenges, foster a harmonious balance between profit, the environment, and societal well-being while ensuring a coffee supply for current and future generations and shaping a more sustainable coffee industry for future.

Alexander Bernardo, the winner of the 2023 UAE Aeropress Coffee Championship, in an exclusive interview with “QahwaWorld”

Posted on by Qahwa World

Alexander Bernardo achieved first place in the 2023 UAE Aeropress Coffee Championship, which concluded last Friday at the Dubai World Trade Center.

Naturally, winning has its distinct flavor, and it leaves its mark on the life of the winner, potentially altering their career path forever.

Often, winning moments are special and moving, especially when victory follows hard work, and when it is over formidable opponents and strong competitors.

Alexander’s victory in the 2023 UAE Aeropress Coffee Championship was by no means easy, as he faced strong competitors from various nationalities. He managed to secure the win thanks to his skills and creativity.

In an exclusive interview with “Coffee World,” Alexander appeared unable to describe his feelings at the moment of his first-place announcement: “I was very shocked, speechless, and extremely nervous in front of the audience,” says Alexander.

Alexander’s interview with the “World of Coffee” website

Can you tell us about your initial reaction when you found out you had won?
I was so shock,speechless and very nervous in front of the crowd.

Can you describe the moment when you were announced as the champion? What was going through your mind at that time?
I can’t believe it was happening, that i was announced as champion. Im just thankful that I become a champion as the fruit of my hard work.

What inspired you to participate in the competition, and what motivated you to strive for the first place?
My family and my passion in coffee. I was just focus on my goal to be a champ.

Could you walk us through your journey of preparing for the championship? What was your training regimen like?
Every morning im calibrating different kinds of recipes and my co-workers are my judge.

The Aeropress is known for its versatility. Can you share some details about the specific coffee blend or technique you used in the competition?
My technique is just enjoying my passion and maybe thats guts in being a champion

Were there any unique challenges you faced during the competition, and how did you overcome them?
I was just pressured on the 5minutes time but all was good and smooth.

Coffee competitions often have a sensory component. How did you approach the taste and aroma aspects of your coffee in the competition?
I just make my coffee well balanced of acidity,sweetness and body of coffee.

Winning such a prestigious title must be the result of a lot of hard work and dedication. Can you tell us about your background in the coffee industry and how it prepared you for this competition?
I was 5 years in speciality coffee, I tried to compete last 2019 and i was only on Preliminary round. I told my self that when the time comes I will make it in the top and be a champion. And the time is Now I become a Champ.

How did your experiences and skills as a barista contribute to your success in the championship?
Because if you love what you are doing all will follow.

What do you think sets your Aeropress coffee apart from the competition? Are there any specific techniques or ingredients that you believe made a significant difference?
No other ingredients. As is what was given on the stage.

Winning the championship is a significant achievement. How has this victory impacted your career and your future plans in the coffee industry?
I gained new friends in the coffee community and i want to explore more in this industry.

Can you share any advice for aspiring baristas or coffee enthusiasts who aim to excel in the Aeropress competition or other coffee championships?
If you have a dream to be a champion in coffee industry, you need to focus on your goal, put all your effort and love what you do.

Is there anyone you would like to acknowledge or thank for their support and guidance throughout your journey to become the UAE Aeropress Coffee Champion?
Of course my lovely wife who is my number one fan and my kids and family who always there for me. As well my colleages and friends in the community who supports me all the time.

Are there any exciting coffee-related projects or events you’re currently working on or planning for the future?
For now, Im just focus on the World Championship. I’ll be a World Aeropress Champion.

Lastly, what does coffee mean to you, and what message or inspiration would you like to share with fellow coffee lovers and those passionate about coffee competitions?
Coffee is a part of our daily lives,it is a stimulant that makes our brain alert. For the coffee lovers try to explore different kind of origin of coffee. The coffee is not just a coffee. For the rising competitors hit the aroma you are looking for and do what is best.)

The “Reborn Coffee” café chain is preparing to enter the UAE markets via Abu Dhabi

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The famous American café chain Reborn Coffee is preparing to enter the markets of the United Arab Emirates, via Abu Dhabi, through a new partnership with the Millennium Hotel Abu Dhabi.

In a groundbreaking licensing agreement, Reborn Coffee is all set to establish its presence in the heart of the UAE by launching its first coffee shop at the luxurious Millennium Al Rawdha Hotel. But that’s not all; the deal encompasses a grander vision. Reborn Coffee is also exploring opportunities for roasting and warehousing facilities to support the rollout of a minimum of ten retail locations within the next five years.

This partnership, touted as a “strategic alliance,” is poised to make a significant impact by capitalizing on Sheikh Hamed’s local expertise and the Millennium Hotel’s ideal location for Reborn Coffee’s expansion aspirations.

Jay Kim, the CEO of Reborn Coffee, expressed his excitement about this venture, stating, “We are truly honored to join forces with Sheikh Hamed and his Millennium Hotel in Abu Dhabi. Together, we aim to elevate the coffee experience in the UAE by delivering Reborn Coffee’s unparalleled quality, innovation, and sustainability.”

The Millennium Hotels and Resorts group, a subsidiary of Hong Kong’s City Developments Limited (CDL), which is listed in Singapore, manages 29 premium hotels across the UAE and has a strong presence in other Gulf countries like Saudi Arabia, Oman, Qatar, and Kuwait.

This partnership marks a significant stride for Reborn Coffee towards its international expansion goals. The renowned specialty coffee roaster and café chain already boasts 14 successful locations in California and went public with a $7.2 million IPO in August 2022. In December of the same year, they acquired a coffee shop, roastery, and research and development facility in Daejeon, South Korea, with plans to open their first international store by the end of 2023. Notably, in July 2023, Reborn Coffee secured a $1 million credit facility from DRE Inc. to further fuel the brand’s global expansion.

Established in 2015 by Jay Kim, Reborn Coffee reported net revenues of $2.6 million and a net loss of $2.3 million for the six months ending on June 30, 2023.

Exploring the World of Coffee Artistry: The Barista Profession

Posted on by Qahwa World

The choice of a profession is a pivotal decision in an individual’s life journey. It is a path that can lead to diverse fields of expertise where one can unleash their talents and creativity. Among these, there exists a profession that captivates the imagination of many, inspiring them to delve into the world of coffee craftsmanship – the “barista.”

In the contemporary sense, a barista is a connoisseur of coffee, adept at brewing this magical, energy-boosting elixir in all its enchanting forms. However, few are aware that the term “barista” initially referred to professionals of a somewhat different ilk – bartenders. Translated from Italian, the term signifies “a person working at the bar.” It wasn’t until the early 1980s that it underwent a transformation in meaning, thanks to the pioneering efforts of Starbucks, the globally beloved coffee chain.

The journey of the barista profession commenced with Howard Schultz, the visionary founder of Starbucks, during his visit to Italy. Schultz was entranced by the masterful artistry of local bartenders, affectionately known as “baristas.” So deeply moved by this experience, he documented their bar-side wizardry, aiming to infuse these skills into the fabric of his burgeoning coffee empire. This was the spark that ignited a burgeoning interest in this profession. Notably, in European countries, unlike in Russia, where a “barista” is synonymous with someone who can whip up more than forty coffee variations, these professionals can dabble in the roles of bartender, server, and even custodian.

But what exactly defines a barista?

At first blush, it might appear that anyone can embrace the mantle of a barista. Yet, this is a misjudgment, for a barista is, first and foremost, a consummate professional. They are not only masters of brewing over forty coffee varieties but also the architects of a plethora of unique, signature recipes. A barista possesses an impeccable palate, allowing them to swiftly discern the nuanced preferences of coffee aficionados and craft entirely novel concoctions based on these predilections.

The responsibilities of a barista extend to encompass a profound understanding of coffee’s myriad dimensions: bean varieties, roasting profiles, geographical origins, aromas, and flavors. They know how to curate a sublime coffee experience from a single coffee bean variety or through artful blends. Furthermore, a true barista is versed in the meticulous alchemy of coffee preparation – the precise amount of coffee to load into the machine, the optimal water-to-coffee ratio, tamping techniques, and brewing pressure. These prerequisites are non-negotiable for every coffee rendition in their repertoire.

Annually, under the auspices of the Specialty Coffee Association of Europe and the Specialty Coffee Association of America, global championships celebrating the art of coffee mastery are organized. Baristas from around the world convene to craft twelve coffee creations in a mere fifteen minutes, their creations subjected to the discerning scrutiny of a panel of judges. Is this not a testament to the soaring popularity and reverence for this profession?

Alexander Bernardo achieves first place in the UAE Aeropress Coffee Championship 2023

Posted on by Qahwa World

This Friday evening, the activities of the seventh edition of the UAE AeroPress Coffee Championship 2023 concluded successfully at the Dubai Multi Commodities Center (DMCC). This tournament witnessed wide participation from coffee makers and coffee lovers of various nationalities.

After strong competitions that lasted over three days, the winners of this distinguished tournament were crowned, which witnessed large participation from UAE citizens and residents of various nationalities. Filipino Alexander Bernardo from Toga Café shined and was crowned champion of the seventh edition of the UAE AeroPress Coffee Championship 2023, after he deservedly took first place. Omani Maitha Al Ghailani came in second place, while Sri Lankan Rizana Razmi from DRVN Coffee came in third place.

This tournament was characterized by wide participation from various segments of society, as distinguished talents gathered from all the emirates of the country. Due to the previous success of this tournament and the huge positive impact it has had on the coffee community in the UAE.

The winners of this tournament will get the opportunity to compete in the 2023 Aeropress World Championship Finals in Melbourne, Australia, next December.

In a special statement to “Coffee World”, Saeed Al Suwaidi, Director of Agricultural Commodities at the Dubai Multi Commodities Center (DMCC) , which hosted the tournament, praised the continuous development of the Aeropress Championship, stressing the importance of this global event and its positive impact.

He Said:” The perpetual enhancement of the Aeropress competition never fails to astonish us. We deeply cherish our association with this globally acclaimed event, embraced by a vast and devoted audience. DMCC Coffee Centre stands resolute in its pledge to empower the local coffee community. These contests unfailingly unveil fresh talents crucial to the coffee ecosystem. We are steadfast in our commitment to nurturing these talents, propelling us toward our vision of becoming a central Global Coffee Hub.”

For his part, event organizer and CEO of Mokha 1450, Garfield Kerr, said: “The importance of the Aeropress Coffee Championship increases with each edition, and this year it exceeded all expectations. We congratulate all the champions, and we especially congratulate our new national champion Alexander Bernardo from Toga Cafe, and we also congratulate the winner The second place winner is Maitha Al Ghailani, and the third place winner is Rizanarismi from DRVN Coffee.”