Fatima Abdul Khabeer: Inspirational Journey of a Yemeni Woman from Rural Taiz in Coffee Farming and Production

Dubai, January 27, 2024 (QW): In the rugged terrains of Yemen, where societal constraints often hinder women from pursuing entrepreneurial endeavors, a story of flexibility, wisdom, and determination has emerged. This is the inspirational journey of Fatima AbdulKhabeer, a Yemeni woman hailing from highly conservative rural areas, who defied social norms and founded a pioneering women’s agricultural association in the famous Sabr Mountain in Taiz Province, Yemen.

Fatima Abdul Khabeer’s remarkable journey garnered significant attention at the World of Coffee Dubai 2024, where she shared her journey from the inception of the association to its accomplishments up to the present.

Foundation Years   

In 2001, the “Talouq Feminine Association” was established, and over the years, the association grew to include 70 members engaged in coffee cultivation and production.

The association successfully implemented various projects, including a post-harvest coffee technology project funded by the French Embassy, amounting to approximately 250,000 USD. Additionally, they constructed 45 rainwater harvesting tanks and provided specialized training for over 400 farmers.

In 2009, Fatima Abdul Khabeer traveled to Germany, a journey that facilitated connections with foreign companies and marked a qualitative leap in understanding the importance of coffee quality, flavors, tasting techniques, and different aromas.

In 2010, she participated in the Second International Coffee Conference in Yemen, showcasing Talouq Valley’s coffee products and establishing partnerships, notably with “Mokha 1450,” a pivotal collaboration that began in 2013.

In 2014, Fatima embarked on a second journey to Ethiopia with the aim of exchanging experiences with Ethiopian coffee farmers and specialized associations.

Things were progressing well until 2015 when a dramatic shift occurred. Political conflicts intensified in Yemen, escalating into a war, bringing work to a complete halt. However, Fatima’s journey did not stop. Since 2017, she has led trips and visits to share experiences and transfer knowledge to farmers from various regions.

In 2022, the impact of climate change on farms became noticeable, prompting the association to monitor and track changes in coffee production caused by climate variations.

In 2023, the association received training from theSpecialty Coffee Association, initiating the peeling and cleaning operations for farmers from different regions with the goal of supporting exports.

At the Dubai Coffee World Exhibition 2024, Fatima AbdulKhabeer highlighted the current challenges facing Yemeni coffee farmers, including armed conflicts, climate change impacts, limited funding and support for farmers’ needs, export and marketing difficulties, and unfair competition from local traders.

She also outlined the stages of obtaining specialty coffee in Yemen:

  1. Pre-Harvest: Monitoring fruits in farms, protecting them from pests and nutritional deficiencies.
  2. Harvest: Careful selection and harvesting of ripe coffee beans.
  3. Drying: Sun-drying coffee beans on beds while controlling temperature and humidity to maintain quality.
  4. Storage: Appropriate storage conditions to preserve flavors and aromas, avoiding excessive heat, moisture, and odors.

Fatima AbdulKhabeer proudly stopped at some success stations in her career, as in 2017 she achieved third place in UAE Ibrik Championship , and in 2017 she achieved first place in the same tournament and fourth place in 2018.

Fatima AbdulKhabeer concluded her presentation by providing an overview of the current status of specialty coffee in Yemen, emphasizing that Yemen lacks sufficient expertise in preparing specialty coffee. Nevertheless, some regions have initiated serious efforts by training farmers, purchasing their crops, and selling them to external companies specializing in coffee.

With the participation of more than 1,650 companies and brands from 51 countries… World of Coffee Dubai 2024 kicks off Tomorrow

The “World of Coffee Dubai 2024” exhibition, organized by DXB Live, the arm providing integrated event organization and management services at the Dubai World Trade Center, in cooperation with the International Specialty Coffee Association, will kick off tomorrow, Sunday, January 21, in Zabeel Halls 4. 5 and 6 at the Dubai World Trade Centre, with the participation of 1,650 exhibiting companies and brands from 51 countries, including 7 national pavilions.

The third session of the exhibition, which continues until January 23, 2024, provides a unique opportunity for visitors to explore the latest innovations, products and services related to the coffee industry. The exhibition constitutes a fertile ground for exchanging experiences, knowledge and ideas with partners, suppliers and buyers from around the world.

On this occasion, Shouq Bin Reda, Director of the Exhibition, said: “This global event will reflect the great growth and development witnessed by the coffee industry in the region in general, and in the UAE and Dubai in particular. Dubai’s organization of this event is evidence of its pivotal role as a regional and global center in this sector.” We look forward to welcoming exhibitors, visitors and participants who share our passion for coffee, and we hope that the exceptional experiences, activities and distinguished events will satisfy the attendees, and that they will benefit from the opportunities for cooperation and communication that the exhibition provides.”

A number of the most prominent international companies and brands from various countries of the world are participating in the exhibition, including 60% of the companies and brands that are participating for the third time in a row, including companies from Ethiopia, Brazil, Greece, France, Colombia, Turkey, Switzerland, and the Netherlands. Sweden, Spain, Romania, Singapore, Qatar, Panama, Sultanate of Oman, Mexico, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine, the United Kingdom, the United States of America, and the Kingdom. Saudi Arab.

Saud Al Nuaimi, CEO of Coffee Desk and co-founder of ROR, said: “At Ororo Experience, we believe that coffee represents a cultural, social and artistic experience. Our participation in the World of Coffee Exhibition is an essential part of our company’s marketing and sales strategy, as the exhibition provides The opportunity to communicate and interact with a large group of wholesale coffee suppliers and buyers, which makes it a prominent event on our annual agenda, and we hope to build strong relationships with buyers and suppliers to reach new markets and consolidate our presence in existing markets. We are pleased to offer green coffee beans coming from the best farms in East Africa. And Brazil, while ensuring quality and sustainability at all stages of cultivation and trade. We invite you to visit our booth and taste the diverse and rich flavors of the coffee beans that we select with care and passion.”

Chiara Rodondi, Executive Director of Marketing at Lilit, said: We are pleased to participate in this distinguished exhibition for the second time, and to present the best Italian equipment for preparing coffee in the world, and we seek to seize the momentum and the expected large turnout to attract many potential customers. We look forward to taking advantage of the potential available in the Middle East markets to establish more relationships in the region. We invite professionals and coffee lovers to visit our booth and discover our equipment for preparing high-quality coffee at home, and how it can improve the quality and taste of coffee.”

World of Coffee 2024  represents the significant development and growth of the coffee market in the region, and aims to highlight the latest innovations, solutions and sustainable practices in coffee cultivation, production and consumption; The exhibition represents a unique and distinctive opportunity for all those interested in the coffee industry, including farmers, roasters, manufacturers, distributors, suppliers, investors, researchers, industry experts and coffee lovers. The exhibition provides all the needs of the coffee industry under one roof, from licensing, consumer protection, and interior designs, to roasting, packaging, equipment and machines, water, milk and flavourings.

Victoria Arduino Announces Participation in World of Coffee Dubai 2024

Victoria Arduino is excited to announce its presence at the World of Coffee Dubai 2024 exhibition, scheduled to take place from January 21 to 23 at the Dubai International Financial Centre.

Coffee enthusiasts and industry specialists are cordially invited to visit Victoria Arduino’s booth (No. Z6-F40) to explore the company’s latest products and technologies on display. Additionally, attendees can benefit from engaging lessons on coffee preparation.

The company expresses enthusiasm for the event, stating, “Join us at the World of Coffee Dubai! Immerse yourself in the allure of the Middle East at this year’s ‘World of Coffee’ event in Dubai. We extend an exclusive invitation to experience our latest products and technologies showcased at our booth, along with unique masterclasses on Pure Brew coffee, tea, latte art, and more. Are you ready to be amazed? We look forward to seeing you there!”

The “World of Coffee Dubai 2024” exhibition boasts a comprehensive schedule of events, including the “Coffee Village,” lectures, the evaluation room, the UAE National Championship, the preparation hall, the Specialty Coffee Association (SCA) hall, and a bustling commercial market.

This exhibition, held in Dubai, United Arab Emirates, serves as a focal point for the global specialty coffee community. The 2024 edition is anticipated to be 50% larger than the previous one, featuring new elements and an enhanced program of workshops and lectures.

Managed by DXB Live, the agency of Dubai World Trade Centre, the exhibition provides support to coffee companies in the Middle East and beyond, fostering connections and contributing to the growth of the emerging coffee industry in the region.

Coffee Planet Announces Participation in World of Coffee Dubai 2024 Exhibition

Dubai, January 10, 2024 – Coffee Planet, a leading player in the world of coffee, has announced its participation in the World of Coffee Dubai 2024 exhibition, taking place at the Dubai World Trade Centre from January 21 to 23.

Coffee Planet will showcase its latest innovations, products, and specialized tools during the event, inviting attendees to participate in interactive coffee brewing sessions and explore advanced coffee craftsmanship, with the chance to win exciting prizes.

The company confirmed the presence of Dale Harris, the World Barista Champion, alongside the Coffee Planet team from “Campus by Coffee Planet,” adding more expertise and excitement to the event.

A highlight of the exhibition will be Coffee Planet’s participation in the dedicated Brew Bar throughout the event. Attendees will have the opportunity to interact with the team, experience unique flavors, and explore the exceptional world of coffee.

Noteworthy is the comprehensive schedule of events within the World of Coffee Dubai 2024 exhibition, including the Coffee Village, lectures, cupping sessions, the UAE National Championships, the Brew Bar, and the Specialty Coffee Association (SCA) Lounge, all hosted in a bustling trade show floor.

The event is designed to support coffee businesses in the Middle East and beyond, fostering connections and facilitating the growth of the emerging coffee industry in the region.

World of Coffee Dubai 2024 has become a focal point for the global specialty coffee community and is expected to be 50% larger than the previous edition, featuring new highlights and a refreshed program of workshops and lectures.

Managed by DXB Live, the experiential agency of the Dubai World Trade Centre, the event offers a comprehensive range of services, including event management, production, exhibition experiences, professional conference organization, and more.

Don’t miss the opportunity to be part of this exciting event that has captured the attention of the global coffee community. See you at the World of Coffee Dubai 2024!

World of Coffee Dubai 2024: Exhibitor List is Now Live!

DUBAI, UAE – December 29, 2023 – World of Coffee Dubai is proud to announce that the eagerly awaited Exhibitor List is now live on the official website of the event .
Get an exclusive sneak peek into the future of specialty coffee by exploring the diverse lineup of exhibitors who will be gracing our show floor.

Whether you are a seasoned industry professional looking to expand your business or an aspiring entrepreneur starting from scratch, the Exhibitor List is your guide to connecting with the finest specialty coffee brands at World of Coffee Dubai.

Event Details:

Date: January 21-23, 2024
Time: Day 1 and Day 2 (10 am to 6 pm), Day 3 (10 am to 4 pm)
Location: Dubai World Trade Centre, Z’abeel Halls 4, 5 & 6, Dubai, United Arab Emirates.

Why Participate:
Following the resounding success of the previous editions, World of Coffee Dubai 2024 is set to engage a diverse audience from the United Arab Emirates and beyond. Tailored for the UAE’s coffee businesses and those aspiring to enter the Middle East’s burgeoning coffee industry, #WOCDubai promises a dynamic experience.

Explore the bustling trade show floor and partake in popular show features, including the Roaster Village, UAE National Championships, SCA Community Lounge, Best New Product Competition & Display, Lectures, and much more.

“Coffee Desk” announced as the main sponsor for World of Coffee Dubai 2024

The Specialty Coffee Association in the United Arab Emirates announced that “Coffee Desk” has joined the World of Coffee Dubai 2024 as the main sponsor for the event.

The official Instagram account of the World of Coffee Dubai  stated, “We are pleased to welcome “Coffee Desk” as the official sponsor for the current edition of the World of Coffee Dubai 2024″.

The Account adeed:” From crafting caffeine in Poland to transforming the coffee scene in Europe, ‘Coffee Desk’ brings its impressive collection of over 3000 items from more than 150 global brands to the exhibition hall in Dubai in January.”

The specialized coffee association invited the audience to join the event for networking, learning, and exploring the best in the specialty coffee industry. The audience was encouraged to secure their tickets before prices increase at the gates.

The World of Coffee Dubai  is an annual event, and the 2024 edition, scheduled from January 21 to 23, will be the third installment. This event in Dubai has become a focal point for the global specialty coffee community, and the 2024 edition is expected to be 50% larger than the previous one, featuring new features and a refreshed program of workshops and lectures.

Best Product Competition and New Exhibition

A prominent feature of the World of Coffee Dubai 2024 is the Best Product Competition and New Exhibition, a platform recognizing and celebrating innovative products in the specialty coffee and tea industry. The competition is open only to participating companies showcasing their latest innovations that set trends in their respective categories.

The competition includes various categories such as coffee accessories, commercial coffee preparation and presentation equipment, consumer coffee preparation and presentation equipment, and an open category for products not falling under the mentioned categories.

The deadline for submissions is December 31, 2023, providing companies a short timeframe to present their latest creations to a global audience. Strict rules must be adhered to during the submission process, requiring the product to be new to the company, launched in the market for no more than a year, and commercially available on the same continent as the exhibition for at least six months. No prototypes are allowed, emphasizing the competition’s focus on real-world innovation. Judging will take place on-site, and prestigious awards will be presented during the event.

All entries, regardless of winning status, will be showcased on the New in Coffee platform, providing a source of inspiration for global audiences to innovate in the industry.

Coffee Design Award

In the spirit of celebrating the fusion of great coffee and exquisite design, the Coffee Design Awards have returned to recognize the most inspiring designs in the industry. The competition covers various categories, including vessels, spaces, packaging, and branding, with a focus on aesthetics in enriching the overall coffee experience.

Participation in the Coffee Design Awards is open until December 31, 2023, and participants are required to submit high-quality images for each entry, with a minimum size of 3 megabytes. For packaging, applicants must provide physical samples before the exhibition for inclusion and consideration during judging.

The competition is subject to strict regulations, emphasizing that products must be new in the market within a period of no more than a year from the start of the exhibition. Judging will be conducted carefully by independent judges and exhibition management to determine the winners. All entries will be sent to design.sca.coffee, a platform dedicated to showcasing inspirational designs in the coffee industry.

UAE National Barista Championship

World of Coffee Dubai 2024 will also host the National Barista Championship for the United Arab Emirates, promising to be a passionate and skillful showcase. Coffee industry experts from across the region will compete for the opportunity to represent Dubai in the prestigious World Barista Championship in Busan. This championship is not just a competition but also a platform to showcase talent within the coffee community in the region.

Specialty Coffee Association Community Lounge

Amidst the exciting competitions and exhibitions, visitors are encouraged to spend some time relaxing in the Specialty Coffee Association Community Lounge. This dedicated space provides an opportunity to experience a variety of specialty coffees, explore different preparation methods, and connect with like-minded coffee enthusiasts. It serves as a reminder that behind the competitions and awards, World of Coffee Dubai 2024 is a community of individuals united by their shared love for exceptional coffee.

 

World of Coffee Dubai 2024 Tickets Now Available

World of Coffee Dubai and Specialty Coffee Association announce the commencement of ticket sales for the highly anticipated event in 2024. Don’t miss the chance to secure exclusive early bird rates for a limited time.

Event Details:

Dates: 21 – 23 January 2024
Location: Dubai World Trade Centre
Immerse yourself in a unique experience dedicated to the world of specialty coffee. Engage in the exploration of carefully crafted blends, participate in insightful workshops, and network with industry professionals to elevate your coffee-related ventures.

Registration Inclusions:

Congress badge
Access to Show Floor
Access to Lectures & Championship Area
Access to Best Product Award & Best Design Award
Early Bird Prices Available Until 19th December 2023.

Ticket Options:

Visitor Badge – Single Day Pass: AED80.00
Visitor Badge – 3 Day Pass: AED220.00
Group Booking 10-20 people – Single Day Pass: AED60.00
Group Booking 21-above people – Single Day Pass: AED40.00
Group Booking – 10-20 people – 3 Day Pass: AED165.00
Group Booking – 21-above people – 3 Day Pass: AED110.00

Important Information:

All prices include 5% VAT, service & shipping charges.
All tickets are Non-Refundable and cannot be transferred or exchanged.
Registration fee does not include lunches; various food outlets are available onsite.
For inquiries or if you haven’t received a confirmation email, please reach out to [email protected].

Get ready to embark on a journey into the heart of specialty coffee at World of Coffee Dubai 2024. Secure your tickets now and be a part of this unparalleled coffee experience!

🌍☕ #WorldOfCoffeeDubai #SpecialtyCoffee #CoffeeEvents

 

 

 

Making Coffee Greener: World of Coffee Dubai 2024 Sustainability Push

The World of Coffee Dubai 2024 is set to boost the sustainability of the coffee industry, promote eco-friendly and responsible agricultural practices, and ensure the continuity of the coffee supply chain by merging the collaborative efforts of traders, farmers, manufacturers, and consumers. The exhibition, which is known to draw thousands of professionals, will bring together a diverse community of coffee enthusiasts, experts, and industry leaders from across the globe, attributing to its status as one of the largest and most important international exhibitions focusing on the coffee industry. The global event, organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), will be held from January 21 to 23, 2024, during which it will highlight the sustainable coffee movement.

The third edition of the exhibition symbolises the remarkable growth and development in the coffee market in the region, offering an important platform to shed light on to latest innovations, sustainable practices, and solutions in coffee cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee production, as its market is anticipated to expand by 15 to 20 per cent during the remaining months of 2023.

 

Samir Mash’al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our steadfast commitment to offering the highest quality coffee, sourced through sustainable methods that not only safeguard our planet but also support local communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches designed to drive sustainability within the coffee industry. In our relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and advanced waste management, and reducing waste during production with methods such as advanced drying, optimised supply chains, organic farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting sustainable practices across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best practices across our operations, from farming to roasting and packaging processes. These practices are deeply rooted in environmental conservation principles, and they aim to improve the well-being of both coffee farmers and local communities. Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest innovations and solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-quality coffee that truly reflects our steadfast commitment to sustainability.”

 

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by providing guidance on sustainable farming practices and essential resources, using source verification programs. This exhibition will also address the sustainable coffee movement’s role in conserving water resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality, positively impacting market value.

 

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to organise a series of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform for international industry experts to participate and share their insights and experiences to attain our objective of promoting sustainability within the coffee industry and it represents a comprehensive endeavour that begins in the coffee fields to ends in the coffee cup. During the process we must meticulously examine each step, commencing with environmentally conscious agricultural practices in coffee cultivation. The journey continues through the roasting process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in a way that maintains the quality while minimising their ecological footprint. The exhibition will focus on driving innovation in the coffee industry and developing a roadmap for a more sustainable future for this sector.”

 

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural forest conditions. This approach enhances ecological balance, biodiversity, and coffee quality. Labels like ‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’ (sourced directly from farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans for roasters and consumers.

 

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key stakeholders to address pressing challenges, foster a harmonious balance between profit, the environment, and societal well-being while ensuring a coffee supply for current and future generations and shaping a more sustainable coffee industry for future.

World of Coffee Dubai 2024 highlights promising prospects for development and expansion of coffee industry in UAE

DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre, continues the preparations for the 3rd edition of the World of Coffee exhibition, which will be held from 21st to 23rd January 2024.

With expectations that the coffee market in the UAE will grow at an annual rate of 8.4 per cent between 2023 and 2029, and by about 7.5 per cent annually in the Middle East and Africa between 2022 and 2027, the exhibition is witnessing a wide regional and global interest from industry leaders, experts and specialists.

As per a report by Statista, coffee markets in Dubai and the region are experiencing substantial growth, with individual coffee consumption in the UAE expected to reach 1.36 kg in 2023 and the coffee market in Dubai expected to generate sales of over AED 1 billion this year. These figures reflect the industry’s attractiveness and growing demand for coffee products, as Dubai provides an ideal environment for the growth of the coffee market, owing to the presence of global coffee shop brands and the emirate’s role as a regional coffee trade hub, with export revenues exceeding AED 3.5 billion over the last decade.

The World of Coffee Dubai 2024 represents a turning point for the sector in the UAE, which has surpassed the tangible effects of this growth in the coffee market and has reached neighbouring Arab markets, attracting more specialised international brands, in light of the attention given to coffee culture and the variety of offerings provided by Dubai, which is famous for providing innovative experiences in this industry.

Khalid Al Hammadi, Senior Vice President at DXB LIVE, emphasised that Dubai’s economic status and distinctive infrastructure have positioned the emirate as a leading destination for organising and hosting prominent events at regional and worldwide levels. Al Hammadi said: “Through the World of Coffee Dubai exhibition, we hope to contribute to Dubai’s efforts in achieving its strategic goals by developing and diversifying various economic sectors. Additionally, we aim to facilitate building and strengthening relations between participants and companies within the coffee market of UAE and the region.”

“The participation of major brands, companies, and specialists underlines the exhibition’s importance and the international community’s trust in it, and the major role of Dubai in enhancing the regional and international trade movement.” Al Hammadi added.

Technology

Omran Al Hammadi, CEO of Que Trading Group, said: “We are excited to participate for the third time in the World of Coffee Dubai 2024. The exhibition provides us with the remarkable opportunity to explore new avenues, strengthen their presence, and contribute to the growth of this booming industry. During the exhibition, visitors will have the opportunity to discover our most recent products, which include modern and high-quality coffee makers and a wide range of advanced tools and accessories.”

“At our booth, we will conduct in-depth evaluations of the Coffee Tech Engineering Roaster Machines. Additionally, our expert team will showcase the industry’s leading commercial coffee machines, such as the Rocket Sotto Banco, Rocket R9V, and Rocket Appartamento TCA, which integrate cutting-edge technology of the highest quality. By participating in this exhibition, we further reaffirm our dedication to offering coffee aficionados the greatest products. We also look forward to developing fruitful connections and solid collaborations through this significant regional event.” Omran added.

Status

Dubai has a unique status because it is home to several international coffee shops and companies. The World of Coffee Dubai gives companies and cafés the opportunity to provide new and unique experiences for coffee lovers who want to stay up with Dubai’s fast-paced lifestyle. According to Statista predictions for 2022, 82 per cent of worldwide coffee revenues are created by consumption in cafes and restaurants, while 18 per cent of revenues are generated by domestic consumption, which is anticipated to fall by two degrees by 2025.

The current lifestyle trend has been propelling the coffee industry forward, with increased consumption and the development of places that provide it. This tremendous success has compelled major Emirati coffee businesses to expand locally, regionally, and globally to express the Emirati hospitality culture to the globe and strengthen its position as a leading global coffee hub.

Opportunities

Vinícius Estrela, Executive-Director at Brazilian Speciality Coffee ‘BSCA’, said: “We are thrilled to participate in the World of Coffee for the third consecutive year. Our commitment to participating in this event stems from our conviction that the exhibition is particularly significant as it sheds light on the most prominent trends within the coffee industry. Given that the MENA region is one of the biggest markets for Brazilian products in general and coffee in particular, the exhibition serves as a prominent venue for examining innovative prospects to enhance cooperation between the sector’s major players as well as the opportunities provided by local coffee markets.”

“At BSCA, we are excited about this participation, in line with our commitment to fostering collaborations between Brazilian and international coffee markets. We seek to share our knowledge of utilising technology to enhance coffee production, promote sustainable and environment friendly industrial and commercial methodologies in the coffee sector, and highlight Brazil’s remarkable legacy in coffee production.” Estrela added.

Diversity

The exhibition represents the UAE’s significant demographic and cultural diversity, which are essential aspects of the country’s coffee market that has witnessed a high demand for varieties of coffee. Meeting all these demands necessitate the availability of a diverse range of coffee varieties and preparation styles, allowing global companies to participate in broader opportunities to strengthen their presence locally and regionally.