Author: Qahwa World

Emirates National Barista and Latte Art Championships Converge at ‘World of Coffee 2024’ in Dubai

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The World of Coffee 2024 is set to hold two national championships – ‘UAE National Barista Championship’ and the ‘UAE National Latte Art Championship’ — from January 21-23 at Dubai World Trade Centre.

The third edition of the event, targeting industry professionals, is being organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA).

The UAE National Barista Championship will convene the country’s skilled coffee preparation and presentation professionals under one roof, where the best baristas in the UAE will showcase their talents and capabilities before a diverse audience, including experts, specialists, and enthusiasts.

An international team of judges will evaluate the participants based on the quality of the beverage, presentation technique, creativity, and technical proficiency.

The championship aims to underscore the barista profession and elevate the level of excellence in the coffee sector by offering experts the opportunity to exhibit their skills and innovative approaches.

The event will also set the stage for the ‘World Barista Championship’, one of the most renowned international coffee competitions, in which winners of the national barista championships held across the globe will compete on a global level.

The ‘UAE National Latte Art Championship’ will exhibit the artistic and creative capabilities of baristas in the preparation of lattes. During the competition, a judging panel will evaluate entries based on visual and creative aspects, with a key focus on diversity in styles and overall taste.

The championship will be conducted following the specific judging rules, regulations, and standards used in global coffee events.

Khalid Al Mulla, Chief Executive Officer of the Specialty Coffee Association – UAE Chapter, said: “Such tournaments and competitions signify our vision to position Dubai as one of the most active regional centres for fostering innovation and excellence in the coffee sector and offering a dynamic platform for skilled individuals to exhibit their expertise in the field as well as to elevate barista techniques and skills.

“Aside from providing these benefits, it also gives remarkable experience to coffee lovers.”

Shouq BinRedha, Exhibition Manager of World of Coffee 2024, said: “These events will provide us with an opportunity to explore recent trends and approaches as well as barista innovations that can redefine the future of the industry both regionally and globally.

“In our opinion, the active participation of professionals, experts, and international companies from across the globe as well as the convergence of diverse cultures during the exhibition will play a key role in the development of this industry.

“Furthermore, the UAE being home to various renowned global coffee chains and Dubai a region-wide leader in terms of bringing innovation to the industry reinforces the exhibition status in the sector.”

Besides these activities, the World of Coffee Dubai will also be hosting two other competitions, namely ‘Coffee Design Awards’ and ‘Best New Product’. These competitions aim to recognise and celebrate innovation, promote collaboration, and explore industry prospects.

The ‘Coffee Design Awards’ will showcase participants’ inspiring designs, including packaging, designing brand logos, equipment, and space decor, evaluated by an expert panel. The ‘Best New Product’ competition highlights innovative and high-value new products in the coffee industry.

Furthermore, the exhibition will feature a wide array of events and activities, including ‘Roasters Village’, ‘Cupping Room’, and ‘Brew Bar’.

It will also include several panel discussions and specialised workshops focusing on sustainability, optimal resource management, and sustainable practices, signifying the global coffee community’s commitment to encouraging the responsible production of coffee.

World of Coffee Dubai will attract coffee enthusiasts, experts, and professionals, providing a dynamic platform to connect with the global coffee community, discover new products, share insights, and build connections with industry leaders, said a statement.

Attendees will include leading coffee experts, pioneers, café owners, and baristas.

 

The Sustainable Coffee Challenge

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The Sustainable Coffee Challenge as a Transformative Organization

Introduction:

In the dynamic realm of global sustainability initiatives, the Sustainable Coffee Challenge stands out as a pioneering organization committed to revolutionizing the coffee sector. Founded during the 2015 Paris climate meetings by Conservation International and Starbucks, this collaborative effort has evolved into a formidable force, comprising companies, governments, NGOs, research institutions, and over 155 international partners. This narrative delves into the core principles, initiatives, and impact of the Sustainable Coffee Challenge as an organization at the forefront of sustainable coffee production.

Founding Principles and Mission:

Conceived with a vision to intertwine the prosperity of coffee, communities, and ecosystems, the Sustainable Coffee Challenge seeks to be a catalyst for change. At its heart, the organization aims to transition the entire coffee sector into a fully sustainable entity, fostering transparency, collaboration, and a shared commitment to responsible practices.

Leadership and Governance:

Facilitated by Conservation International, the Sustainable Coffee Challenge operates as a dynamic entity where partners play a pivotal role in shaping the agenda and driving actionable solutions. This collaborative governance structure ensures that diverse perspectives contribute to the development and implementation of strategies, guided by a collective commitment to sustainability.

Defining Sustainability in the Coffee Sector:

One of the significant contributions of the Sustainable Coffee Challenge as an organization is the establishment of a clear and comprehensive definition of success in the coffee sector. This definition, part of a broader sustainability framework, acts as a guiding compass, providing a roadmap for individual initiatives to collectively transform the sector.

Commitments and Transparency:

Central to the organization’s ethos is the belief in the power of transparency. The Sustainable Coffee Challenge provides a platform for stakeholders to publicly declare their commitments to sustainability and track progress over time. By fostering this transparency, the organization aims to inspire new collaborations and ensure accountability throughout the coffee sector.

Catalyzing Action and Collaboration:

As an organization, the Sustainable Coffee Challenge understands that achieving its ambitious goals requires collective action. It actively fosters collaboration across the sector, bringing together industry players, governments, nonprofits, and other stakeholders. Through the identification and implementation of innovative solutions, the organization strives to define leadership on sustainability and scale the impact of efforts to ensure a sustainable future for coffee production.

Call to Action:

The Sustainable Coffee Challenge invites all stakeholders to join its transformative journey. By uniting industry players, governments, nonprofit organizations, and individuals, the organization envisions a future where sustainable practices permeate every aspect of the coffee sector. Through its multifaceted approach, the Sustainable Coffee Challenge emerges as a beacon of change, illustrating how collaborative efforts within an organization can shape a more sustainable and equitable coffee industry.

 

 

Coffee lovers in Dubai are in for a date of excitement and challenge in the Barista League 202

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Coffee enthusiasts and baristas alike are gearing up for an unforgettable night of caffeine-fueled fun as The Barista League makes its way to Dubai on January 23, 2024. Hosted at the RAW Coffee Company, located next to RTA Carpark WH10, the event promises three rounds of intense challenges, good vibes, plenty of drinks, and a DJ to keep the energy high.

Competing in Teams of Two

The Barista League is not your typical barista competition. Teams of two will compete in three fast-paced and interdisciplinary rounds, showcasing their coffee-making skills. The competition is designed to be accessible to everyone, from new baristas to seasoned world champions, with no need for special training or equipment. The event promotes a sense of community and camaraderie within the coffee industry.

Applications for the Dubai event are already closed, and participants are eagerly awaiting the unique challenges that await them.

Exciting Prizes Await the Champions

Aside from the thrill of the competition, participants have their eyes on the grand prize – an all-expenses-paid coffee vacation to a mystery coffee-producing location. The winning team in Dubai will join other champions from The Barista League events in 2023 on this extraordinary trip, providing an opportunity to connect with local baristas, visit coffee farms, meet producers, and indulge in a coffee-centric experience.

Special Guests and Interactive Activations

The event is not just about competition; it’s also a celebration of the coffee community. Special guests will be in attendance, and thanks to sponsors like Oatly and Toddy, attendees can participate in engaging activations.

Toddy will be serving delightful “Mazagran mocktails” with cold-brew coffee, while Oatly offers a chance to win swag items with their “Flip the carton” game. Attendees can also test their sensory skills and experience Round 2 of the competition as an audience member with the “Guess the Infusions” activity.

Brew Bar Extravaganza

Coffee enthusiasts are in for a treat at the Brew Bar, thanks to Poursteady and Baratza. Roasters such as Archers, ROR, Blacksmith, and South Coffee will be present, allowing attendees to meet the experts, taste different coffees, and geek out with Poursteady.

Exploring Dubai’s Culinary Scene

The Barista League is not just about coffee; it’s also an opportunity to explore Dubai’s culinary scene. RAW Coffee Company will serve a limited menu of delicious dishes, including vegetarian fried rice and veggie Mexican nachos.

Tickets, Accessibility, and Sustainability

Early Bird Tickets are available for 17 AED until two weeks before the event, with General Admission at 34 AED. Part of the ticket price will go toward offsetting carbon emissions for the event.

The event is wheelchair accessible, but attendees should be prepared for loud music, an MC, haze machines, and neon lights. Organizers encourage good hygiene practices and respect for each other’s boundaries in light of health and safety considerations.

Building a Coffee Community: The Barista League’s Journey

Founded in 2015 by Steve Moloney, The Barista League aims to bring baristas together, creating accessible and sustainable events for coffee enthusiasts worldwide. From its humble beginnings in Sweden, The Barista League has grown to host events across four continents, emphasizing inclusivity, accessibility, and sustainability.

Closing Thoughts: Brewing Better Coffee Events

The Barista League stands out for its commitment to making coffee events accessible, sustainable, and enjoyable for everyone. As the competition unfolds in Dubai, participants and attendees alike are sure to leave with more than just memories – a shared love for coffee and a sense of community that transcends borders. Whether you’re a competitor or a spectator, The Barista League promises a night of coffee, camaraderie, and unforgettable experiences. So, grab your tickets, savor the brews, and be part of this global coffee celebration!

A Conversation with Emirati Coffee Expert, Mohammed Al Ameeri

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As we embark on our conversations in the year 2024, we delve into the experiences of one of the pioneers in the coffee industry in the UAE. We explore his journey and review his expertise, considering him as one of the prominent figures in the Emirati coffee scene,UAE champion in 2021 and the first Emirati Aeropress champion. From his humble beginnings to groundbreaking achievements, Mohammed Al Ameeri shares his insights on his journey, passion, and the transformative power of coffee culture in the United Arab Emirates.

“Can you tell us a bit about yourself and how you ventured into the world of barista competitions?”

Mohammed recounts his initiation into crafting coffee at home due to a lack of quality brews. His journey began in 2017, winning third place in the UAE Barista Championship, an eye-opener to the scarcity of locals in the field. Determined to change this, he embarked on a mission to introduce and nurture coffee preparation skills among Emiratis.

“Winning the AeroPress Championship as the first Emirati was a significant achievement. Can you describe the emotions and thoughts when you became the first Emirati to win?”

Mohammed expresses pride in breaking barriers, proving that Emiratis can compete and win. Simultaneously, he felt a profound responsibility to share his experience, molding future champions and fostering a coffee culture among his compatriots.

“How did winning the championship affect your career and personal life?”

The victory boosted Mohammed’s self-confidence, transforming him into a trusted coffee consultant. Post-win, he initiated training courses, workshops, and collaborations with government entities, all aimed at spreading and enhancing coffee culture among Arabs and Emiratis.

“Your Instagram posts highlighted enjoyable moments and fantastic partnerships in 2023. Can you elaborate on these collaborations?”

Mohammed dives into several partnerships, notably with “Coffee Desk,” becoming the first Emirati ambassador for AeroPress. His collaborations extend to various local companies, focusing on mutual cooperation and support.

“In your perspective, how important is it to connect with fellow Emirati coffee experts, whom you describe as ‘remarkable’? How has belonging to the coffee community impacted your journey?”

Mohammed emphasizes the significance of sharing experiences, building trust, and forming friendships with accomplished individuals. The robust Emirati coffee community accelerates coffee market development in the UAE.

“Joining the Brewers Cup and securing the fifth position among the UAE’s top coffee experts is an impressive feat. What challenges did you face during the competition, and how did you overcome them?”

He details the time and resource challenges, balancing competition preparation with studies and work. Despite limited resources, Mohammed’s coffee expertise prevailed, turning the experience into a proud accomplishment and a testament to resilience.

“How did participating in the Brewers Cup contribute to your growth as a coffee artisan?”

The competition expanded Mohammed’s knowledge and awareness, motivating him to pursue continuous learning and self-improvement in the dynamic world of coffee.

“You mentioned no longer competing to win in AeroPress but to enjoy the event and support your colleagues. Can you clarify the shift in your approach and mindset toward competitions?”

Mohammed decided to make way for others, allowing fellow Emiratis to participate and win, given the limited slots for each nationality. Competitions served as a platform for development and experience, and now, Mohammed focuses on imparting knowledge and exploring new avenues.

“How vital is supporting the barista community and uplifting it for you?”

Supporting baristas is a means to elevate the UAE’s coffee community, a pivotal goal for Mohammed. In 2023, he successfully reached a vast audience, contributing to the awareness and appreciation of specialty coffee.

“What ignited your passion for coffee, and how has it evolved over the years?”

Mohammed’s passion stems from the uniqueness and constant evolution of coffee. Changes in coffee trends over the years intensified his desire to experiment with various brews, embracing each experience wholeheartedly.

“For aspiring coffee professionals, especially those contemplating entering competitions, what advice would you offer based on your experiences?”

Mohammed’s advice is simple yet profound: “Keep learning, stay humble, and share your knowledge.”

“How crucial is continuous learning and staying updated on the latest coffee trends for a barista’s career?”

Continuous learning and ongoing experimentation are paramount in the ever-changing world of coffee, ensuring a barista stays ahead of dramatic industry shifts.

“What are your goals and future aspirations as a barista?”

Currently, Mohammed dedicates himself to educating baristas and fostering a correct coffee culture within the community. His focus revolves around offering advanced training for baristas and general courses for coffee enthusiasts.

“Are there any upcoming projects or competitions you’re looking forward to?”

Mohammed’s primary focus this year revolves around the Brewers Cup Championship. He plans to fully immerse himself, assembling a professional team and coach to compete at the highest level.

“Is there anything else you’d like to share about your journey, the barista community, or coffee culture in the UAE?”

In Mohammed’s view, the coffee market in the UAE stands among the strongest globally, diverse and dynamic. He hopes local cafes prioritize selecting local products meticulously, enhancing their quality, and supporting the thriving Emirati coffee market.

Seed Coffee Roasters Brewing Excitement with January 2024 Initiatives

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Seed Coffee Roasters, a distinguished specialty coffee company based in Abu Dhabi, has ushered in the new year with three noteworthy announcements set to captivate coffee enthusiasts throughout Dubai and the UAE.

1. World of Coffee Dubai 2024: A Date with Coffee Excellence

Seed Coffee Roasters proudly unveils its participation in World of coffee Dubai 2024, the region’s paramount coffee industry event, slated to unfold from January 21 to 23 at the Dubai World Trade Center. Coffee aficionados are cordially invited to join the company in this immersive experience, featuring exclusive tasting sessions and educational opportunities in latte art, allowing attendees to delve into the intricacies of coffee creation.

Emphasizing a curated blend of flavor and knowledge, Seed Coffee Roasters extends an invitation to elevate participants’ coffee expertise through its specialized academy.

2. January Courses: Crafting Coffee Mastery

Furthering its commitment to coffee education, Seed Coffee Roasters announces the launch of Specialized Coffee Association courses and training throughout January 2024. This month-long journey offers enthusiasts an opportunity to refine their skills in various aspects of coffee arts – from roasting techniques to fundamental coffee preparation skills. Registration is open, and interested individuals can secure their spot by sending a direct message via the company’s Instagram account or visiting their website.

3. Free Community Event on January 7, 2024: A Celebration of Coffee Culture

In a bid to foster community spirit within the coffee realm, Seed Coffee Roasters extends a warm invitation to all coffee lovers for a free event on January 7, 2024. This special gathering promises engaging tasting sessions, insightful workshops, and open discussions exploring the authentic aspects of coffee quality and standards. Attendees can anticipate connecting with like-minded individuals and contributing to the thriving coffee community, all while savoring complimentary food and beverages provided by Seed Coffee Roasters.

As a company deeply committed to the essence of what lies within the cup, Seed Coffee Roasters prioritizes customer satisfaction, whether in running coffee establishments or distributing beans. Notably, the company emphasizes direct relationships with coffee producers, ensuring transparency from farm to cup. By hand-selecting farmers based on criteria like environmental sustainability, human rights, and business integrity, Seed Coffee Roasters maintains a dedication to fostering lasting relationships and full traceability within the coffee supply chain.

Specialty Coffee Association Opens Global Nominations for the 2024 Sustainability Awards

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Prepare for a groundbreaking moment in the coffee industry as the Specialty Coffee Association (SCA) announces the commencement of nominations for the highly esteemed 2024 Sustainability Awards. This distinguished recognition serves as a guiding light, spotlighting the outstanding contributions of both for-profit and non-profit organizations in crafting a sustainable trajectory for the coffee sector.

Extended Submission Deadline: January 31, 2024

The 2024 Sustainability Awards recognize for-profit and non-profit organizations that advance sustainability in the coffee sector while inspiring others to initiate similar endeavors.

Since 2004, the SCA has recognized outstanding work in the field of sustainability with its annual Sustainability Awards. The companies, organizations, projects, and people receiving these awards have not only dedicated themselves to confronting the enormous challenges facing the specialty coffee industry—from climate change to gender inequality—but also to collaborating across geographies, cultures, and value chain roles, and to sharing the lessons they have learned for the benefit of the entire coffee sector.

This year’s 2024 Sustainability Award Winners will be announced in 2024.

Winners will be recognized for their achievement at the SCA Expo in Chicago, USA, from April 12-14, 2024, and at World of Coffee Europe in Copenhagen, Denmark from June 27-29, 2024.

The 2024 Sustainability Awards are generously brought to you by TricorBraun Flex.

We are now accepting Nominations for the 2024 Sustainability Awards. The deadline to submit an application is January 31, 2024.

Categories:

FOR-PROFIT:

This award recognizes the role that for-profit companies play in the sustainability of the coffee sector. Please note that this award is for businesses that have been operating for at least three years. Products, projects, and ideas do not qualify for the award.

Judging Criteria:

Exceptional approach. For-profit organizations will pursue equity, prioritize mutual benefits, and address intertwined social, economic, and environmental challenges facing coffee value chains.
Adaptability. Business practices will be relevant to companies of various sizes and across diverse cultures and geographies.
Impact. Businesses will clearly articulate how their models have achieved measurable results.
Equitable Value Distribution. The SCA uses the Sustainability Awards to advance its sustainability agenda by shaping mindsets about how value is created, measured, and distributed in coffee value chains and within firms. For-profit organizations will be evaluated on their efforts towards distributing value more equitably.
For this question, please bear in mind that the SCA does not use “value” to solely refer to money, but rather to a combination of different types of reward in relation to the cost or investment made.

“Equitable distribution” refers to how the total value (monetary and non-monetary) created by all actors in the coffee system is distributed among them. Equitable distribution does not result in everyone receiving the same reward, but rather the right reward for the value they add, the risks they take, and the costs they bear.

Eligibility and Process:

This annual award is open to SCA members. Applications must be submitted by, or on behalf of, a business in operation for a minimum of three years. An individual may submit applications for multiple businesses.

For 2024, there will be two rounds of review: first, a team of SCA staff will review all submissions that meet the requirements listed in the form below, considering a wide range of applicationsfrom across the specialty coffee industry.

A second round of applicants will be selected as finalists and may be asked to provide additional information to a panel of judges comprised of previous SCA Sustainability Award Winners.

Prize:

SCA Sustainability Award Winner plaque
SCA Sustainability Award Winner logo for promotional use
Recognition on sca.coffee, in SCA News article and in press release
One complimentary three-day pass to the 2024 Specialty Coffee Expo in Chicago, USA, and/or one complimentary three-day pass to the 2024 World of Coffee Europe in Copenhagen, Denmark
Sustainability Awards Reception in the SCA Community Lounge at Expo and World of Coffee events (specific times to be determined)
Option to design and deliver a Lecture at either the Expo or the World of Coffee event
A US $1,500 travel stipend to attend the 2024 Expo and/or World of Coffee Europe events events

NON-PROFIT:

This award celebrates a non-profit organization (or one of its projects) that advances the coffee sector’s pursuit of sustainability. Please note that this award is only for organizations/projects that have been operating for at least three years. Products, companies, business models, and ideas do not qualify for the award.

Judging Criteria:

Exceptional approach. Non-profit organizations will pursue equity, prioritize mutual benefits, and address intertwined social, economic, and environmental challenges facing coffee value chains.
Adaptability.

Organization practices will be relevant to organizations of various sizes and across diverse cultures and geographies.
Impact.

Organizations will clearly articulate how their models have achieved measurable results.

Equitable Value Distribution. The SCA uses the Sustainability Awards to advance its sustainability agenda by shaping mind

sets about how value is created, measured, and distributed in coffee value chains and within firms. For-profit organizations will be evaluated on their efforts towards distributing value more equitably.

For this question, please bear in mind that the SCA does not use “value” to solely refer to money, but rather to a combination of different types of reward in relation to the cost or investment made.

“Equitable distribution” refers to how the total value (monetary and non-monetary) created by all actors in the coffee system is distributed among them. Equitable distribution does not result in everyone receiving the same reward, but rather the right reward for the value they add, the risks they take, and the costs they bear.

Eligibility and Process:

This annual award is open to SCA members. Applications must be submitted by, or on behalf of, an organization or project in operation for a minimum of three years. An individual may submit applications for multiple organizations/projects.

For 2024, there will be two rounds of review: first, a team of SCA staff will review all submissions that meet the requirements listed in the form below, considering a wide range of applications from across the specialty coffee industry.

A second round of applicants will be selected as finalists and may be asked to provide additional information to a panel of judges comprised of previous SCA Sustainability Award Winners.

Prize:

SCA Sustainability Award Winner plaque
SCA Sustainability Award Winner logo for promotional use
Recognition on sca.coffee, in SCA News article and in press release
One complimentary three-day pass to the 2024 Specialty Coffee Expo in Chicago, USA, and/or one complimentary three-day pass to the 2024 World of Coffee Europe in Copenhagen, Denmark
Sustainability Awards Reception in the SCA Community Lounge at Expo and World of Coffee events (specific times to be determined)
Option to design and deliver a Lecture at either the Expo or the World of Coffee event
A US $1,500 travel stipend to attend the 2024 Expo and/or World of Coffee Europe events

A note on the Individual Award:

The SCA is reevaluating how to best identify and celebrate individuals from across the value chain who have contributed to advancing sustainability in the coffee industry and will pause the Individual Award until further notice.

If you have any questions on how to complete your submission, please contact: [email protected]

A new study reveals the secrets of making coffee better

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For years, coffee aficionados have speculated that a simple addition of water to coffee beans before grinding could elevate the coffee experience. Now, a recent study conducted by researchers at the University of Oregon not only validates this belief but also sheds light on the science behind it.

The research delves into a technique initially aimed at minimizing the mess associated with grinding coffee, particularly the airborne particles caused by static electricity during the grinding process. According to Christopher Hendon, an associate professor of computational materials chemistry at the University of Oregon, the addition of water acts as an insulator, reducing static electricity’s impact—an effect known as the “Ross droplet” technique.

Originally conceived as a solution to the messy aftermath of coffee grinding, this method evolved into a sophisticated approach to enhance the brewing process. By addressing static electricity, water prevents microscopic clumps from forming during brewing, a factor that can hinder flavor extraction.

The study, published in the journal Matter on December 6, employed innovative techniques, including tools designed for measuring electric charges on wildfire and volcanic ash, to explore the potential benefits of adding water to coffee beans. The researchers meticulously measured coffee, ground it using a professional grinder, and assessed the impact of water on static charge.

The results indicate that even small amounts of water, ranging from a single droplet upwards, deactivate the static charge, ensuring that the coffee exits the grinder without being charged. This, in turn, prevents the formation of clumps during brewing, leading to higher extraction yields and a more consistent brew.

While the ideal amount of water may vary based on factors like roast type and grind coarseness, the study found an average increase in extraction yield by 10%. While this might not always translate into a noticeable flavor difference, it does underscore the efficacy of the “Ross droplet” technique.

Despite the potential benefits, the study acknowledges that the improvement in cleanliness is universal across all brewing methods, whereas the brewing benefit is more pronounced with espresso and, to a lesser extent, filter coffee. Other methods like cafetiere, French press, or AeroPress, which require a coarser grind, see minimal changes.

While the study has received positive feedback for its attempt to demystify the process, some experts call for further testing with different grinder models to draw more conclusive evidence. Ultimately, the findings open a new chapter in understanding the intricate process of grinding coffee and hint at the possibility of future technologies centered around the powerful technique of adding water on demand.

The Resurgence of Coffee as a Trendy Lifestyle and Cultural Expression

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You might have seen yet another influencer coffee brand launch on social media, have noticed your colleagues making their own drip coffee in the office kitchen rather than using the machine, or even seen lines form at your local independent coffee shop.

Whatever way, it’s clear that coffee drinking has become a trend, something more than just getting a caffeine hit.

“With drinks and snacks becoming must-have items with cool currency, coffee has become a steady go-to as a vehicle for affordable luxury and lifestyle expression,” Claire Lancaster, head of food and drink forecasts at consumer and product forecasting company WGSN, told CNBC.

“We’ve seen a trend over time towards premiumization,” she explained, adding that this has been reflected in a growing preference for higher quality coffee, both in how it is brewed and where it originates from, as well as different types and flavors.

The Bean Shop, an artisan coffee roastery in Scotland that offers online ordering, has noticed a surge in customers.

“There has a been a big increase in people making speciality coffee at home,” one of it’s owners, Lorna Bruce, told CNBC. “People love to try something new.”

Elsewhere, AeroPress, a company that produces popular coffee makers, told CNBC that it has seen sales increase, as well as a “dramatic” rise of interest from second-party retailers. In the past year, the company has gained two major retail partners including Walmart
, Chief Marketing Officer David Cole told CNBC.

As consumers pick up new ways of brewing, they continue buying the necessary accessories like filters, Cole added.

In the U.K., AeroPress sales between December 2022 and December 2023 grew by 40%, and the company now distributes its products to over 400 retailers like roasters and small coffee shops, a company representative said.

Besides AeroPress, other popular coffee-making methods include pour-over or drip coffee makers (like V60s or Chemex coffee makers) as well cafetières and moka pots that boil coffee on the hob.

Many of these methods are historically popular in certain regions, like cafetières in France and moka pots in Italy, but have recently gone global.

How coffee became cool

But how did coffee go from a standard, easily accessible caffeinated drink to being a major trend? Well, the Covid-19 pandemic and resulting lockdowns appear to be one reason.

“Lockdown meant people took the time to make the drinks that they’d normally get on the go,” the Bean Shop’s Bruce said.

“Customers tell us that they ‘can’t drink supermarket coffee now’ and they have gotten used to the freshly roasted flavors and aromas you get when coffee is brewed within a couple of weeks of roasting,” she added.
Consumers also appear to value small things like coffee drinking more now, Melanie Birnbaum, chief brand officer at Nespresso, told CNBC.

“Recent years have reaffirmed the value in simple pleasures and little luxuries like a cup of coffee,” she said, adding that this has prompted consumers to seek out higher quality produce.

“At the same time, some of the creativity and sense of exploration is being driven by social media, where new and inventive recipes are shared on TikTok,” she added.

WGSN’s Lancaster has also identified social media as a key driver of coffee’s coolness.

“Gen Z and TikTok are shaping coffee culture,” she said, pointing out that certain hashtags like #CoffeeTok have grown significantly in the past year.

There is also some overlap with the pandemic. For example, trendy coffee drinks like the Dalgona coffee (which involves whipping coffee powder, water and sugar to create a cream-like substance before adding milk) went viral on social media in 2020.

Coffee trends ahead
Social media is also a driver behind some of the trends that are on the horizon for coffee, Lancaster noted, as brands gain traction there if they have a “cool” element to them — and new coffee-making methods are shared frequently.

Another key trend ahead is coffee with add-ons that are designed to boost wellbeing and health, Lancaster pointed out. This has even reached large companies like Nespresso, which has launched blends enriched with Ginseng or vitamin B12 – or “functional coffee” as Birnbaum calls it.

“Some people are looking for something extra in their day,” she said. “These blends have added wellbeing benefits like vitamins or extra caffeine.”

Other growing trends include specific coffee styles being exported from their traditional markets, like Vietnamese coffee, made with condensed milk, and Indonesian Kopi coffee, which is based on partially digested coffee cherries, Lancaster explained.

And of course, innovations to at-home brewing devices and technologies aren’t going anywhere either, Lancaster added.

China’s Surging Coffee Culture Sparks Intense Competition Among Global and Local Chains

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Chinese coffee consumption is growing quickly, spurring cut-throat competition between local and foreign coffee chains that have opened thousands of branded shops in recent months and surpassed the number of coffee stores in the United States.

Analysts expect China’s growing thirst for coffee to be a key driver of future demand for the beans as coffee shops expand beyond Beijing and Shanghai to dozens of mid-sized cities where young professionals have warmed to the beverage.
China’s rising coffee demand is an opportunity for international chains like Starbucks and Tim Hortons that are investing heavily in China, though they face a steep challenge from rapidly expanding local brands.

Data from the International Coffee Organization sent to Reuters shows coffee consumption in China grew 15% in the year-long season ended in September from the previous cycle to 3.08 million bags.
“The Chinese consumer is increasingly adopting Western life styles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel.

The number of branded coffee shops in China grew a staggering 58% in the last 12 months to 49,691 outlets, according to Alegra Group, a company that tracks growth of coffee chains.
There is harsh competition between the local chains and international chains, said Matthew Barry, a beverages analyst for Euromonitor. Each one is trying to grab as big a share as they can of the growing market, he said.

Alegra Group estimates China’s Luckin Coffee (LC0Ay.MU) added 5,059 stores in the last 12 months, while another Chinese chain, Cotti Coffee, opened 6,004 outlets in the period.

“The scale of the opportunity is such that both (local and international chains) will have to be very aggressive in facing off against the other and I think that should ensure a very dynamic marketplace in the next few years,” Barry said.

U.S.-based Starbucks (SBUX.O) opened 700 stores in China in the last year and said it is on track to operate around 9,000 stores in the country by 2025, while Canada’s Tim Hortons plans to have 3,000 stores in the country in four years.

Seizing market share is one of Luckin’s core targets, Chief Executive Jinyi Guo said during the firm’s third quarter earnings call.

Store openings are now happening in China’s smaller cities, Jason Yu said, which still have millions of inhabitants each.

“So that basically means in those places there’s still a lot of white space for coffee chains to grow,” he said.

Zixi Zhao, a 20-year old Beijing student, said he drinks coffee every day.

“I started drinking when I went to college,” he said. “I don’t drink much tea in general, but my mom, my dad, my grandmother they all drink tea.”

Ruoxuan Zhao, a 19-year-old student from Beijing, said drinking coffee was part of the fast-paced lifestyle of young people in China, who welcome the caffeine boost.

HAPPY GROWERS
The development is good news for coffee producers already benefiting from high prices due to adverse weather in some growing regions. Arabica coffee futures are trading near the highest in eight months, while robusta coffee hit the highest in 15 years last week.

China imports coffee mostly from Africa and South America.

Brazil’s coffee exporters group Cecafe said that shipments to China will nearly triple in 2023 to surpass 1 million bags for the first time, making China its eighth-largest market.

The United States Department of Agriculture sees China using 5 million bags of coffee in the new season (2023/24), which would make it the world’s seventh-largest consumer.

Chinese coffee consumption still pales when compared to top consumers the United States and Brazil that use more than 20 million bags per year. But the growing demand signals China is undergoing a cultural change similar to other tea-loving Asian countries including Japan and South Korea.

The Coffee Community in the Emirates: A Focus on 2023 and Anticipation for 2024

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The coffee culture and industry are experiencing significant growth in the United Arab Emirates, mirroring the upward trajectory seen in other economic sectors. However, what sets this sector apart is its foundation on the historical significance of coffee as a beverage and its unique position within the Emirati community. Coffee continues to symbolize Generosity and respect, standing out as a prominent tradition of hospitality passed down through generations. Consequently, it is unsurprising to witness the societal, cultural, and industrial dimensions of coffee in the Emirates evolving.

Within this vibrant coffee culture of the United Arab Emirates, 2023 unfolds as a year marked by transformation and continuity, welcoming new factors and contributors to the scene. As we bid farewell to 2023 and usher in 2024, We “QahwaWorld” tried to analyze the coffee community’s dynamics in the Emirates over the past year. To provide insights into future trends, challenges, and innovations shaping the UAE’s coffee industry, we have engaged two distinguished experts in the field: Lameen Abdul-Malik, CEO of Honest Management Company and founder of 100 Ideas Café, and Federico Ortile, DM of the Simonelli Foundation in the Middle East.

In his assessment of the general landscape of the coffee sector in the Emirates, Lameen Abdul-Malik observed a noteworthy increase in the number of cafes claiming to serve specialty coffee. This trend is accompanied by rising prices and a discernible surge in new cafes spread across the landscape. While Lameen Abdul-Malik did not identify shifts in consumer preferences for coffee types or preparation methods, he affirmed the stability of consumer preferences across generations.

Amidst the prominence of innovation and technology, Lameen Abdul-Malik noted a subtle shift in the adoption of technology within cafes, with some opting for batch coffee preparation and automatic pouring methods, influencing the pace of coffee consumption. However, he expressed concern that sustainability efforts remain insufficient, citing Cypher as the sole company making substantial strides in this area by incorporating solar panels for roasting.

Addressing challenges and opportunities in the sector Lameen Abdul-Malik highlighted the lack of transparency in identifying sources and financial conflicts between cafes. He stressed the imperative to enhance business acumen among coffee industry experts, identifying untapped potential in proper business training, fostering a business-oriented approach among baristas, and promoting specialty coffee in fine dining establishments.

Dismissing the impact of global events, economic transformations, and climate issues on the local coffee industry, Lameen Abdul-Malik anticipated an increase in coffee-related activities in the UAE. However, he expressed concerns that the awareness generated within the coffee community is insufficient to reach the broader populace. Looking ahead, he expects rising prices and climate change to impact coffee prices, presenting challenges and opportunities for companies to invest in ethical sourcing and customer education.

Turning to Federico Ortile, CEO of Simonelli in the Middle East, his portrayal of the coffee scene in the Emirates highlighted a notable shift in consumer preferences, especially among young people. These individuals are inclined towards innovative preparation methods and flavored coffee. Federico Ortile emphasized the digital inclination of young people in the UAE, leading to trends such as online delivery, cloud kitchens, and dark stores gaining traction. Cafes are strategically combining technology and passion to drive an evolving coffee culture, with a growing emphasis on drive-thru services.

Federico Ortile underscored the technological advancements in coffee brewing, citing innovations like “PureBrew” from the “Victoria Arduino” company. This technology seamlessly switches between espresso and filter coffee with the touch of a button, representing a significant revolution. Furthermore, developments in milk steaming technology, such as the Easy Cream steam wand, have simplified and standardized the milk steaming process, ensuring safety for baristas.

Regarding community events and contributions to developing coffee culture in the UAE, Federico Ortile confirms that during the year 2023, the UAE witnessed many important events related to coffee and community participation activities, which contributed to strengthening the already strong coffee community, as prominent events such as the “World of Coffee” exhibition contributed Coffee Dubai 2023, and the Pure Brew Roadshow organized by Victoria Arduino Black Eagle Maverick, help establish coffee culture. These events not only promote healthy competition, but also provide platforms for exchanging knowledge, enhancing skills, and celebrating coffee culture. Such activities reinforce the UAE’s position as a vital hub for coffee lovers and professionals alike.

With the upcoming launch of the Experience Lab in Al Quoz, Victoria Arduino aims to further promote coffee culture by organizing educational events, becoming a reference point for interaction, knowledge transfer, and the dissemination of values, DNA, and technology to future generations in the United Arab Emirates and the region.

Looking ahead to 2024, Federico Ortile anticipates new trends and developments in the UAE’s coffee industry. He emphasized the increasing interconnectedness of the coffee community due to digital transformation and the influence of social media, transcending geographical boundaries. Global Coffee World initiatives promote inclusivity, allowing diverse communities to actively participate and shaping the future of the industry through collaboration and shared expertise.

Education is poised to play a pivotal role in breaking down barriers and uniting communities. The focus on coffee education, exemplified by platforms like the online Coffee Knowledge Center and Demo Labs, is expected to propel the industry forward, facilitating a collective journey towards a new future.

In conclusion, the overview of the UAE’s coffee scene presents a tapestry of contrast and convergence, where challenges coexist with promises of technological innovation and a growing global coffee community. The future appears to be a blend of tradition and innovation, where the aroma of coffee transcends generations and geographical boundaries, uniting enthusiasts on a collective journey into the next era of coffee culture in the UAE.

World Coffee Research Launches Open-Access Database for Arabica Coffee Genetic Fingerprints

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In a historic move for the coffee industry, the World Coffee Research(WCR) announced the launch of an open-access database for the genetic fingerprints of Arabica coffee in August 2023. This groundbreaking initiative is designed to streamline and cost-effectively authenticate Arabica coffee varieties, significantly contributing to the quality assurance of plant material available to farmers worldwide.

Employing 45 single nucleotide polymorphism (SNP) molecular markers, the database creates a unique genetic fingerprint for 23 of the most prevalent coffee varieties in Latin America’s commercial production. These strategically placed SNP markers offer a swift and cost-effective method of analysis, addressing a persistent challenge in the coffee industry.

The reference database, meticulously validated and enhanced by the World Coffee Research(WCR), incorporates over 30,000 leaf samples collected from six countries between 2021 and 2023, establishing a robust foundation for accurate variety authentication.

Variety authentication is particularly critical in the evolving seed sector, where low-cost tools are indispensable for maintaining stringent quality control in seed collections and nurseries. Shockingly, prior studies by theWorld Coffee Research(WCR) revealed that 39% of tested trees did not match the expected genetic profile of their designated variety, underscoring the economic risks faced by farmers relying on inaccurate information.

Dr. Jennifer “Fern” Long, CEO of the World Coffee Research(WCR), underscored the significance of this breakthrough, stating, “This unique announcement brings new technology to coffee to dramatically reduce quality control costs to ensure the future of coffee farming.”

The announcement of the database to the scientific community, including public and private laboratories, aims to facilitate widespread adoption. Its accessibility empowers stakeholders across the coffee sector, from financiers to implementers, farmers, and public institutions, enabling them to benefit from the cost-effective diversity validation it offers.

To ensure immediate access to this service, the World Coffee Research(WCR) has collaborated with Intertek AgriTech, an ISO-certified quality assurance laboratory based in Sweden, to validate and enhance the database and technical protocols. This collaboration guarantees the effective use of markers in high-volume applications, typically involving a minimum of 376 samples.

The database’s impact is already evident in projects such as the National Regeneration Plan in El Salvador, where an SNP panel is being utilized to validate the health of trees distributed to farmers.
By ensuring the genetic purity of planted trees, the country aims to produce more than 150 million plants in the next decade, stimulating economic growth and supporting the livelihoods of coffee producers.

The World Coffee Research(WCR) plans to continually update the database and add fingerprints for additional varieties in the coming months and years. By providing affordable genotyping services, this database signifies a major leap forward in the coffee industry, contributing to the documentation of specific Arabica coffee varieties and establishing a foundation for value creation.

The database is available for open download under the Creative Commons Zero (CC0) framework. Researchers and commercial genotyping providers are encouraged to utilize this resource to enhance the validation of specific Arabica coffee varieties.

As the global coffee community embraces this technological leap, it holds the promise of reshaping the coffee growing landscape. The implications extend beyond the scientific sphere into the economic and social spheres, affecting farmers, producers, and consumers alike.

World of Coffee Dubai 2024: Exhibitor List is Now Live!

Posted on by Qahwa World

DUBAI, UAE – December 29, 2023 – World of Coffee Dubai is proud to announce that the eagerly awaited Exhibitor List is now live on the official website of the event .
Get an exclusive sneak peek into the future of specialty coffee by exploring the diverse lineup of exhibitors who will be gracing our show floor.

Whether you are a seasoned industry professional looking to expand your business or an aspiring entrepreneur starting from scratch, the Exhibitor List is your guide to connecting with the finest specialty coffee brands at World of Coffee Dubai.

Event Details:

Date: January 21-23, 2024
Time: Day 1 and Day 2 (10 am to 6 pm), Day 3 (10 am to 4 pm)
Location: Dubai World Trade Centre, Z’abeel Halls 4, 5 & 6, Dubai, United Arab Emirates.

Why Participate:
Following the resounding success of the previous editions, World of Coffee Dubai 2024 is set to engage a diverse audience from the United Arab Emirates and beyond. Tailored for the UAE’s coffee businesses and those aspiring to enter the Middle East’s burgeoning coffee industry, #WOCDubai promises a dynamic experience.

Explore the bustling trade show floor and partake in popular show features, including the Roaster Village, UAE National Championships, SCA Community Lounge, Best New Product Competition & Display, Lectures, and much more.