Xalapa – Mexico, August 21, 2025 (Qahwa World) – As part of Mexico’s early preparations for World of Coffee Dubai 2026, the Secretariat of Economic and Port Development of the State of Veracruz (SEDECOP), through its Directorate of Foreign Trade and in collaboration with Casa Tostadora Briones, has officially invited Veracruz specialty coffee producers to participate in the global event, scheduled for January 18–20, 2026 at the Dubai World Trade Centre (Za’abeel Halls 1, 4, 5 & 6).
Showcasing Veracruz Coffee in the Middle East
The initiative targets Arabica specialty coffee producers from Veracruz to submit samples that highlight the diversity, quality, and richness of the state’s coffee sector. Each sample will be displayed at Mexico’s pavilion in Dubai with the producer’s name, farm, region of origin, and coffee profile — a recognition of the growers’ work and a step to foster direct trade links.
SEDECOP underlined that the purpose of the participation is to strengthen international trade ties, promote the quality of Veracruz coffee in global markets, and position it as an authentic product with high added value. Casa Tostadora Briones emphasized that this step represents an opportunity to give Mexican coffee “a voice and presence” on the global stage while honoring the work and traditions of Veracruz farmers.
Veracruz: Mexico’s Coffee Heartland
Located on the eastern coast of Mexico along the Gulf of Mexico, Veracruz is one of the country’s oldest and most important agricultural regions. Its capital is Xalapa, and the state enjoys diverse climates — from tropical on the coast to temperate in the highlands — creating ideal conditions for coffee cultivation.
Veracruz is among Mexico’s largest coffee-producing regions, particularly in the central highlands, where high-quality Arabica is grown and internationally recognized. The historic Port of Veracruz also serves as a key export gateway for agricultural products, especially coffee.
Participation Requirements
Interested producers must meet the following:
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Submit 500 g of green specialty Arabica coffee.
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Minimum cupping score of 82+ (SCA standards).
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Provide a technical datasheet in both Spanish and English.
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Samples accepted from August 2025 until January 5, 2026.
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Participation is free of charge, sponsored by Casa Tostadora Briones.
Application Process
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Complete the official online registration form:
World of Coffee Dubai 2026 – Application -
Submit a valid tax compliance certificate issued within the last 90 days.
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Sample shipments will be coordinated through Casa Tostadora Briones.
Eligible participants will be selected based on compliance with requirements and registration deadlines, with chronological order of registration serving as the main selection criterion.
Event Details
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Event: World of Coffee Dubai 2026
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Dates: January 18–20, 2026
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Venue: Dubai World Trade Centre – Za’abeel Halls 1, 4, 5 & 6
Contact Information
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Directorate of Foreign Trade – SEDECOP
Boulevard Cristóbal Colón 5, Torre Ánimas, Office 1005, Jardines de las Ánimas, Xalapa, Veracruz.
Tel: +52 (228) 841-8500 ext. 3615
Email: [email protected]
Complaints or inquiries can also be directed to SEDECOP’s Internal Control Office at: [email protected].
