ITC creates pioneering alliances for sustainable coffee and circular economy initiatives during COP28 in Dubai

The International Trade Centre (ITC) has taken decisive steps towards fostering a circular economy and promoting sustainable coffee value chains by solidifying strategic partnerships during the UN Climate Change Conference (COP28) in Dubai. The move aims to amplify the voices of producers and small businesses in critical climate discussions.

In a pivotal move, ITC and the International Coffee Organization (ICO) inked a memorandum of understanding (MoU) on December 3, outlining plans for groundbreaking projects across the ICO’s 75 member countries. Under this agreement, coffee producers will undergo comprehensive training covering value addition, circular economy practices, sustainable production methods, enhanced productivity, coffee quality improvement, and resilience to climate change—all geared towards generating decent and living incomes.

A second milestone occurred on December 10, as ITC, ICO, and the Center for Circular Economy in Coffee (C4CEC) joined forces through another MoU. This collaboration is designed to empower coffee farmers and producers to derive sustainable value from traditional waste streams. Both agreements are contingent on final validation by the International Coffee Council (ICC).

Historic Momentum in ITC and ICO Partnership

The partnership between ITC and ICO, spanning several years, gained fresh momentum with the recent appointment of Dr. Vanúsia Nogueira as Executive Director of the ICO. Activities under this historic alliance include collaborative efforts in coffee data management, sustainability initiative mapping, circular economy initiatives, compliance with the European Corporate Sustainability Due Diligence Directive, value addition at coffee origin, and innovative financing for the coffee sector.

Through these newly established partnerships, ITC aims to formalize and expand its collaboration, building upon the foundation laid by their initial MoU in 2000, which aimed to create a more inclusive coffee sector for producers.

Accelerating Circular Economy in the Coffee Sector

The Center for Circular Economy in Coffee (C4CEC), a global precompetitive platform funded by the Lavazza Foundation, the Polytechnic of Turin (PoliTo), and the University of Gastronomic Sciences (UNISG) in Italy, is at the forefront of advancing circular economy in the coffee sector. Supported by ICO, ITC, and the United Nations Industrial Development Organization (UNIDO), C4CEC is set to put circular economy principles into practice.

The collaboration between ITC, ICO, and C4CEC aims to disseminate knowledge to small businesses, value chain operators, farmer organizations, and consumer-facing companies worldwide. This initiative builds upon the partnerships established through the ITC Coffee Guide Network and the circular economy working group co-facilitated by ITC, ICO, and the Lavazza Foundation.

COP28 Trade House: A Platform for Circular Economy Exploration

The COP28 Trade House provided a platform for ITC and its partners to delve into the circular economy within the coffee sector. Hernan Manson, Head of Inclusive Agribusiness, Food Systems, and Trade at ITC, moderated a session titled ‘Global Green Deal: How would it fit the Global South?’ The panel explored transformative measures for global food systems in the face of climate change.

Mario Cerutti, Lavazza Foundation Secretary, and Lavazza Group Head of Institutional Relations & Sustainability, emphasized the necessity for unified action within the coffee industry, highlighting the potential of the Center for delivering environmental benefits and improved incomes for coffee growers and stakeholders.

Dr. Vanúsia Nogueira, Executive Director of the International Coffee Organization, affirmed the commitment to drive impactful change in the coffee sector through the enduring partnership with ITC, marking the alliances formed at COP28 as a significant step towards a sustainable future for coffee farmers and advancing circular economy practices.

International Coffee Organization (ICO):
The ICO is the sole intergovernmental organization supporting exporting and importing countries to enhance the sustainability of the coffee sector, providing a high-level forum for stakeholders and official statistics on coffee production, trade, and consumption. ICO Website

International Trade Centre (ITC):
ITC, the joint agency of the World Trade Organization and the United Nations, assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets. The Alliances for Action initiative seeks to transform food systems through ethical, climate-smart, and sustainable agricultural value chains.

Dubai’s Grand Stage for Coffee Excellence: The UAE AeroPress Championship 2023 Arrives in Late October

From October 25 to 29, Dubai will host the UAE AeroPress Championship 2023, which will be held at the Dubai Multi Commodities Center (DMCC).

The 2023 UAE AeroPress Championships are set to be one of the most anticipated events in the UAE’s coffee calendar. This celebrated competition, known for its inclusive and welcoming atmosphere, is bringing together coffee enthusiasts, café owners, spectators, and media organizations, along with representatives from businesses across the coffee value chain. The 2023 season promises a host of exciting activities for attendees to enjoy alongside the competition.

The AeroPress Championship, part of the world’s largest coffee competition, features participants from approximately 60 countries, including the UAE. This year marks the seventh iteration of the UAE AeroPress Championships, and it’s shaping up to be the biggest one yet.

The 2023 Regional AeroPress Championships are scheduled to take place on October 25th and 26th at DMCC, with participants vying for a spot in the prestigious 2023 UAE AeroPress Final on October 27th.

Competition Format:

  • The competition follows a multi-round, elimination tournament format.
  • Each round sees three competitors simultaneously brewing coffee.
  • Contestants have a tight 5-minute window to prepare, brew, and present their coffee.
  • When the clock runs out, the coffees are presented in identical vessels to a panel of three judges.
  • These judges conduct a blind evaluation of each coffee, making their private assessments to determine the best brew.
  • On the count of three, all judges simultaneously point to their preferred coffee.
  • The winner advances to the next round, while the remaining contestants face elimination.

The UAE AeroPress Championships are not just about brewing the perfect cup of coffee; they represent a celebration of the coffee community’s unity and camaraderie. Coffee enthusiasts and participants from all walks of life come together to share their passion for coffee, make new friends, and compete in a thrilling tournament that tests their coffee-making skills under pressure.

In addition to the intense competition, the event boasts a vibrant atmosphere filled with coffee tastings, workshops, and opportunities to connect with fellow coffee lovers. Café owners, roasters, and coffee industry professionals can network and explore new business opportunities within the coffee value chain.

With the UAE AeroPress Championships just around the corner, coffee aficionados and competitors alike are eagerly preparing to showcase their skills and brews. The 2023 season promises to set new standards for excellence in coffee preparation, all while fostering a sense of community and friendship within the coffee world. Don’t miss the action as the UAE AeroPress Championships unfold from October 25th to 27th, bringing together the UAE’s coffee community in a celebration of their shared love for this beloved beverage.

 

World of Coffee Dubai 2024 highlights promising prospects for development and expansion of coffee industry in UAE

DXB Live, the integrated event management and experiential agency of the Dubai World Trade Centre, continues the preparations for the 3rd edition of the World of Coffee exhibition, which will be held from 21st to 23rd January 2024.

With expectations that the coffee market in the UAE will grow at an annual rate of 8.4 per cent between 2023 and 2029, and by about 7.5 per cent annually in the Middle East and Africa between 2022 and 2027, the exhibition is witnessing a wide regional and global interest from industry leaders, experts and specialists.

As per a report by Statista, coffee markets in Dubai and the region are experiencing substantial growth, with individual coffee consumption in the UAE expected to reach 1.36 kg in 2023 and the coffee market in Dubai expected to generate sales of over AED 1 billion this year. These figures reflect the industry’s attractiveness and growing demand for coffee products, as Dubai provides an ideal environment for the growth of the coffee market, owing to the presence of global coffee shop brands and the emirate’s role as a regional coffee trade hub, with export revenues exceeding AED 3.5 billion over the last decade.

The World of Coffee Dubai 2024 represents a turning point for the sector in the UAE, which has surpassed the tangible effects of this growth in the coffee market and has reached neighbouring Arab markets, attracting more specialised international brands, in light of the attention given to coffee culture and the variety of offerings provided by Dubai, which is famous for providing innovative experiences in this industry.

Khalid Al Hammadi, Senior Vice President at DXB LIVE, emphasised that Dubai’s economic status and distinctive infrastructure have positioned the emirate as a leading destination for organising and hosting prominent events at regional and worldwide levels. Al Hammadi said: “Through the World of Coffee Dubai exhibition, we hope to contribute to Dubai’s efforts in achieving its strategic goals by developing and diversifying various economic sectors. Additionally, we aim to facilitate building and strengthening relations between participants and companies within the coffee market of UAE and the region.”

“The participation of major brands, companies, and specialists underlines the exhibition’s importance and the international community’s trust in it, and the major role of Dubai in enhancing the regional and international trade movement.” Al Hammadi added.

Technology

Omran Al Hammadi, CEO of Que Trading Group, said: “We are excited to participate for the third time in the World of Coffee Dubai 2024. The exhibition provides us with the remarkable opportunity to explore new avenues, strengthen their presence, and contribute to the growth of this booming industry. During the exhibition, visitors will have the opportunity to discover our most recent products, which include modern and high-quality coffee makers and a wide range of advanced tools and accessories.”

“At our booth, we will conduct in-depth evaluations of the Coffee Tech Engineering Roaster Machines. Additionally, our expert team will showcase the industry’s leading commercial coffee machines, such as the Rocket Sotto Banco, Rocket R9V, and Rocket Appartamento TCA, which integrate cutting-edge technology of the highest quality. By participating in this exhibition, we further reaffirm our dedication to offering coffee aficionados the greatest products. We also look forward to developing fruitful connections and solid collaborations through this significant regional event.” Omran added.

Status

Dubai has a unique status because it is home to several international coffee shops and companies. The World of Coffee Dubai gives companies and cafés the opportunity to provide new and unique experiences for coffee lovers who want to stay up with Dubai’s fast-paced lifestyle. According to Statista predictions for 2022, 82 per cent of worldwide coffee revenues are created by consumption in cafes and restaurants, while 18 per cent of revenues are generated by domestic consumption, which is anticipated to fall by two degrees by 2025.

The current lifestyle trend has been propelling the coffee industry forward, with increased consumption and the development of places that provide it. This tremendous success has compelled major Emirati coffee businesses to expand locally, regionally, and globally to express the Emirati hospitality culture to the globe and strengthen its position as a leading global coffee hub.

Opportunities

Vinícius Estrela, Executive-Director at Brazilian Speciality Coffee ‘BSCA’, said: “We are thrilled to participate in the World of Coffee for the third consecutive year. Our commitment to participating in this event stems from our conviction that the exhibition is particularly significant as it sheds light on the most prominent trends within the coffee industry. Given that the MENA region is one of the biggest markets for Brazilian products in general and coffee in particular, the exhibition serves as a prominent venue for examining innovative prospects to enhance cooperation between the sector’s major players as well as the opportunities provided by local coffee markets.”

“At BSCA, we are excited about this participation, in line with our commitment to fostering collaborations between Brazilian and international coffee markets. We seek to share our knowledge of utilising technology to enhance coffee production, promote sustainable and environment friendly industrial and commercial methodologies in the coffee sector, and highlight Brazil’s remarkable legacy in coffee production.” Estrela added.

Diversity

The exhibition represents the UAE’s significant demographic and cultural diversity, which are essential aspects of the country’s coffee market that has witnessed a high demand for varieties of coffee. Meeting all these demands necessitate the availability of a diverse range of coffee varieties and preparation styles, allowing global companies to participate in broader opportunities to strengthen their presence locally and regionally.