Mexican Coffee to Make History in Dubai 2026

Coatepec, Veracruz – Qahwa World

Mexican coffee is set to leave a historic mark at one of the Middle East’s premier coffee events. Casa Tostadora Briones has announced its participation in the upcoming exhibition from January 18 to 20, 2026, at the Dubai World Trade Centre, representing all coffee-producing regions of Mexico in a first-of-its-kind national initiative.

“This is an unprecedented moment,” said José Manuel Hernández García, CEO of Casa Tostadora Briones. “For the first time, all producing states, institutions, and growers are moving forward together. In Dubai, we will present not only our coffee but the story of every hand and every mountain that shapes our harvests.”

The initiative brings together multiple official and civil partners, including: Veracruz Secretariat of Economic Development

  • Chiapas Ministry of Economy and Labor and the Coffee Institute of Chiapas

  • Guerrero Secretariat of Economic Development

  • Mexican Ministry of Tourism

  • Asociación Civil Ayuda Productores Veracruzanos

In addition to promoting Mexican coffee internationally, the project highlights the cultural, natural, and touristic richness of Mexico’s coffee-growing regions and aims to encourage origin-based tourism, showcasing the deep connections between coffee, history, and local communities.

Casa Tostadora Briones has also pioneered new export routes from Mexico to the Middle East, ensuring that every batch maintains its origin identity and high-quality standards.

The company is inviting coffee producers, cooperatives, and associations from across Mexico to join this historic national representation.

The Dubai exhibition will take place January 18–20, 2026, at the Dubai World Trade Centre, Main Halls, bringing together leading figures in the global coffee industry.

India Cuts GST on Coffee to 5% in Landmark Tax Overhaul

New Delhi, September 4, 2025 (Qahwa World) – The Indian government has announced a sweeping reform of its Goods and Services Tax (GST), slashing rates on coffee and other food products from 12%–18% down to just 5%. The decision, taken during the 56th GST Council meeting chaired by Finance Minister Nirmala Sitharaman, marks one of the most significant tax changes since the GST system was introduced in 2017.

The reform simplifies India’s indirect tax structure into two main slabs—5% for essential and merit goods, and 18% as the standard rate—alongside a new 40% rate for de-merit goods such as tobacco and luxury items. The reduced rates, including the cut on coffee, will take effect from September 22, 2025, coinciding with the Navratri festival.

Coffee Industry Among Key Beneficiaries

Coffee has been placed in the merit category, meaning products that previously attracted 12% or 18% GST—such as roasted beans, instant coffee, and other processed coffee items—will now be taxed at only 5%.

Industry experts expect this move to have a ripple effect across the entire coffee value chain:

  • Growers and processors are likely to benefit from stronger domestic demand, as lower retail prices could encourage greater consumption.

  • Retailers and cafés may see a boost in sales volumes, with increased affordability improving consumer access to both mainstream and specialty coffee.

  • Consumers will directly benefit from reduced prices, especially as food and beverage costs have risen sharply in recent years.

A Broader Economic Push

The decision is part of a wider strategy aimed at easing the cost of living, stimulating consumption, and simplifying India’s tax regime. Alongside coffee, the rate cut covers other everyday items including chocolates, butter, ghee, sauces, noodles, and packaged snacks.

“This rationalisation is designed to make GST simpler, more transparent, and more consumer-friendly,” Finance Minister Sitharaman said after the council meeting, stressing that the two-slab system will also reduce compliance burdens for businesses.

Looking Ahead

India—already one of the world’s largest producers of Arabica and Robusta—is expected to see a surge in domestic coffee consumption following the tax cut. Analysts suggest the move could help narrow the cultural gap between tea and coffee, while further boosting India’s vibrant café culture and specialty coffee sector.

The GST overhaul signals a structural shift in India’s economic policy, and for coffee, it may represent the beginning of a new chapter where affordability fuels greater appreciation of the drink across the country.