The popular digital café chain announces ambitious expansion plans in the UAE
Abu Dhabi – Qahwa World
Digital café chain Drinkit is set to open its first branch in Abu Dhabi, marking the brand’s entry into the emirate and the next stage of its expansion across the United Arab Emirates. The first café is scheduled to open in April at Al Qana, one of Abu Dhabi’s prominent lifestyle destinations, known for its diverse dining options, informal meeting spaces, and social gatherings. The venue was also awarded the Travelers’ Choice Award for 2025.
After establishing a strong presence in Dubai, Drinkit plans to open at least seven additional branches across the UAE by the end of 2026, bringing the total number of cafés to 15 and doubling its footprint in the local market.
This strategy reflects DrinKit’s goal to offer a high-tech coffee experience to more neighborhoods and make premium coffee accessible to everyone across cities.
The company operates physical cafés that rely on a fully digital model, replacing traditional payment counters with in-store kiosks and a mobile app. Currently, around 90% of orders are completed digitally across all branches, enhancing operational efficiency and providing a consistent experience for customers. This technology-driven model also allows for steady expansion across different markets and locations.
Katerina Borodich, CEO of Drinkit, said: “The UAE has proven to be a strong and thriving market for DrinKit. Our eight branches in Dubai demonstrate the concept’s success in diverse urban environments. We see clear opportunities to continue growing the brand across the country. Our expansion plan through 2026 is carefully considered, focusing on long-term performance and strategic site selection.”
She added: “Our business model has been successfully tested over three years of operations in Dubai. We are proud to say it is a stable model, with an average investment payback period of less than three years depending on location. Interest in DrinKit is growing steadily in business districts, residential areas, and shopping centers, driven by our varied menu, competitive pricing, and easy ordering process.”
- About Drinkit
Drinkit is a global café chain that follows a digital-first approach. Founded in 2016, it is part of Dodo Brands, a multinational company in the food service sector specializing in developing and franchising quick-service restaurant concepts worldwide.
Since joining Dodo Brands in 2020, Drinkit has expanded to more than 135 cafés across five countries: the United Arab Emirates, the United States, Kazakhstan, Azerbaijan, and Russia.
Drinkit is part of Dodo Brands’ portfolio alongside Dodo Pizza, one of the world’s largest pizza franchise networks. In 2025, Dodo Brands reported over $1 billion in revenue, with a 23% year-on-year growth, operating more than 1,500 units in 27 countries.
