A busy program of World of Coffee Dubai 2024 and events promoting companies in the global coffee industry

The World of Coffee 2024 Exhibition, one of the most anticipated events in the coffee industry, announced the holding of a group of events aimed at enhancing cooperation and partnership between exhibitors and specialized visitors, and exploring the features of the future of the coffee industry, which is witnessing great prosperity.

The agenda of the third edition of the World of Coffee Exhibition, organized by DXB Live, the arm providing integrated event organization and management services at the Dubai World Trade Centre, from 21 to 23 January 2024, includes a wide range of events and activities, including:

This is the Roosters Village area and the Cabin Room and Brew Bar suites; The exhibition devotes a wide space to sustainability in the field of coffee, including organizing a group of dialogue sessions and specialized workshops on sustainability, the best methods for exploiting resources, and sustainable practices that embody the global coffee community’s commitment to responsible production.

The exhibition will witness the launch of a number of new events, including the Franchise Village, a space that brings together leading brands wishing to expand their business in the region, with serious investors looking to invest in establishing branches of well-known brands in the field of coffee. This enhances the exhibition’s position as an important platform for exploring horizons and opportunities for growth and cooperation between industry leaders, including merchants, farmers, distributors, buyers, and roaster owners.

The “Buyers Program” and the “Buyers Lounge” are among the most prominent programs and facilities included in the exhibition, as the program allows for the preparation of scheduled meetings between buyers, farmers, merchants, distributors, roaster owners, and nutrition managers and officials in hotels, restaurants, cafes, and airline companies, so that the meetings take place according to a specific schedule and dates. In advance in the buyers’ lounge, which adopts an innovative methodology that contributes to enhancing communication and interaction between industry leaders, providing an ideal environment and a unique work atmosphere for cooperation, building partnerships, and discussing potential deals between parties.

The event is characterized by holding a series of dialogue sessions and free workshops, and the space allocated for the sessions will be doubled in this session to establish two large theaters, one for the dialogue sessions of the Specialty Coffee Association, and the second for the Unfiltered Theater, which will host expanded dialogue sessions in the presence of dozens of international experts and specialists, to talk about new trends, discoveries, and the latest products. In the world.

The “Roosters Village” area and the “Cabinet Room” and “Brew Bar” pavilions are also doubling their area to meet the increasing demand for participation. The “Roosters Village” area is considered one of the most attractive areas for the public, and it has similar display platforms equipped with a coffee machine and a water source, while Exhibiting companies bring in their own coffee beans and prepare the coffee; The region brings together dozens of brands from all over the world, with specialized visitors, providing them with the opportunity to taste roasted coffee prepared in different ways.

The “Cabinet Room” pavilion allows its visitors to taste coffee varieties, evaluate their quality, and compare them. Each company displays for an hour to buyers and the public a group of coffee flavors to taste and compare between them. As for the “Pro Bar” pavilion, it consists of two large platforms that can accommodate 12 companies. Each of them can use the platform for 3 hours to prepare different coffee flavors, while visitors and buyers move between companies to taste the coffee and watch the barista prepare unique coffee drinks in innovative ways

  • A platform for innovation

In order to encourage innovation and development, the exhibition’s activities will include the Coffee Innovation Platform Award, “Coffee Design Award,” and the Best New Product Award, “Best New Product Award.” “Coffee Design Award” is concerned with keeping pace with the latest developments in coffee preparation techniques and equipment, and the latest sustainable practices. The award areas include: design, packaging, branding, cups and coffee pampers. The contestants submit their designs on the website of the two competitions before the exhibition, so that the judges can choose the winner of the competition’s logo for the year, which is what all contestants passionately seek to win the International Specialty Coffee Association Award as the best design, or the best product in the world for the year 2024. The exhibition will witness the organization of regional and international competitions to provide a comprehensive experience for coffee lovers.

  • Enhance participants’ experience

In this regard, Khaled Al Hammadi, Senior Vice President of DXB Live, said: “We seek to strengthen the position of the World of Coffee Exhibition to be the first global destination for coffee industry leaders. We are keen for the event to go beyond the concept of traditional trade exhibitions, to become the first global platform for those interested and experts.” And specialists to keep pace with the latest industry trends, and explore innovative ways and smart, environmentally friendly methodologies to enhance the growth and sustainability of the sector.” He added: “The event is an important opportunity to learn about the sources of coffee beans, roasters and coffee supply chains, and to review the latest developments in the fields of packaging, distribution and production. There is no doubt that the exhibition’s activities “The various programs, especially the buyers’ program, will enhance the participants’ experience and enable them to communicate directly to grow their businesses and ensure their sustainability.”

  • A leading platform

The Dubai edition of the World of Coffee exhibition is the preferred destination for companies aspiring to strengthen their presence in the Middle East and benefit from the enormous potential of the coffee markets in the region in light of the growing demand for high-quality coffee and the increasing demand for modern café chains. DXB Live seeks to provide a pioneering platform that enhances the growth and sustainability of the coffee industry, by setting new standards for the coffee industry.

The importance, efficiency and innovation in organizing international exhibitions, and providing a platform that meets the needs of the various poles of the coffee industry, and brings together brands, farmers, producers, distributors, experts and specialists under one umbrella, to share their expertise and experiences, display their latest products, and develop their cooperation with potential partners and buyers.

Is Morning Coffee Safe for Your Stomach?

Coffee is a favorite beverage for many, but there’s a lot of talk about whether it’s bad to have it on an empty stomach. Dr. Trisha Pasricha, a gastroenterologist from Massachusetts General Hospital, shared some insights in a piece for The New York Times.

She explained that scientists started studying coffee’s impact on the body, especially the intestines, back in the 1970s. The verdict? Coffee isn’t seen as a potential threat to the stomach. The stomach has a protective layer of mucus that shields it from what we swallow, even from its own natural acidic environment. So, disrupting this defense requires something quite powerful.

Research shows that substances like alcohol, tobacco smoke, and certain medications can suppress the stomach’s defenses, but coffee doesn’t fall into that category. Even a 2013 study in Japan with over 8,000 participants found no significant link between coffee consumption, even in higher quantities, and stomach or intestinal ulcers.

While coffee can speed up the colon’s work and stimulate bowel movements, it slightly increases stomach acid production. Drinking coffee on an empty stomach might cause temporary heartburn, but it’s unlikely to harm your stomach.

However, the data isn’t crystal clear. Despite a dozen and a half studies worldwide, there’s no consistent link between coffee and heartburn symptoms.

Dr. Pasricha advises paying attention to your body’s reaction. If you often feel a burning pain in your chest or a sour taste after coffee, consider cutting back or adding more milk to neutralize stomach acid. Ultimately, listen to your body when it comes to your coffee routine.

The Coffee Quality Institute appoints Michael Sheridan as new CEO

Coffee Quality Institute (CQI) announce the appointment of Michael Sheridan as Chief Executive Officer. The Coffee Quality Institute is nonprofit organization is dedicated to improving coffee quality and the lives of coffee producers through sensory education and post-harvest processing initiatives. Sheridan will assume that role in December of this year.

In his new role, Sheridan will guide CQI in delivering education to drive impact in coffee-producing regions. “I am honored, humbled, and excited to lead Coffee Quality Institute into the future,” Sheridan offered. “CQI’s best-in-class quality education has been making coffee better and driving impact in the places where coffee is grown for more than twenty-five years. What really inspires me is where we go next, and how we build upon that global CQI network to best meet emerging challenges in the landscape to support thriving coffee-producing communities.”

Chair of the CQI Board Kim Giroir, Director of Coffee & Tea Innovation at Starbucks, expressed her enthusiasm about the appointment. “Michael will be an excellent leader for the organization, driving CQI’s mission and vision. His wealth of experience in both nonprofit and value-driven industry work will be invaluable.”

Sheridan has dedicated two decades to the intersection of coffee quality and international development. His previous roles include spearheading coffee programs at Catholic Relief Services (CRS) between 2004 and 2016, where he assisted coffee growers in Central and South America in enhancing the quality of their coffee products and in accessing higher-value segments of the coffee market. From 2016 to 2023, he served as the Director of Sourcing and Shared Value at Coffee in Chicago, leading global green coffee sourcing and sustainability efforts. In his extensive writing for trade publications and presentations to industry audiences, Sheridan has been a steady advocate for a more inclusive and equitable coffee trade.

Bridget Carrington, Interim CEO of CQI and a former Board of Trustees Chair, added her confidence in Sheridan’s ability to lead the organization into the future. “It has been a privilege to guide CQI through the process of engaging Michael as its new CEO. Under his leadership, CQI enters a new chapter, which will result in even more impact in coffee-producing communities.”

The announcement of Sheridan’s appointment comes as the organization’s trustees gather to meet in Costa Rica prior to Sintercafé International Coffee Week, an event that, like CQI, is dedicated to producers while including the entirety of the value chain. With Sheridan at the helm, CQI looks forward to furthering its impact and empowering coffee-producing communities around the world.

List of the largest coffee companies in the world 2023

Exploring the Java Giants: Coffee Titans of 2023

Whether you’re an aficionado of the bean or just curious about what fuels your morning buzz, the question of the largest coffee companies in the world has likely crossed your mind. These java juggernauts not only illuminate our mornings but also reign supreme in the global coffee arena.

Here we review the list of the 10 largest coffee companies in the world, according to German barista Arne Preuss, who describes himself as a coffee maker and lover, and who included in this list the largest coffee companies in the world according to their annual revenues.

Starbucks

Annual Revenues: $32.3 billion Headquarters: Seattle, Washington, USA Founded: 1971

From its humble beginnings as a solitary coffee haven in Seattle, Starbucks has evolved into a global coffee phenomenon, boasting over 32,000 establishments across 80 countries. With more than 50% of its stores nestled in the US, Starbucks also has a robust presence in South Korea, Mexico, and the United Kingdom.

Starbucks owes its unparalleled success to a winning combination of exceptional coffee, signature stores exuding warmth, and a diverse menu featuring a plethora of specialty coffees and teas. From the classic brewed coffee to the iconic pumpkin spice latte, Starbucks caters to every palate. Moreover, their commitment to ethical and sustainable coffee sourcing through the CAFE program ensures fair compensation for coffee farmers.

Keurig Dr Pepper (KDP) Annual Revenue: $14.1 billion Headquarters: Burlington, Massachusetts, USA Founded: 2018

Formed by the union of Keurig Green Mountain and Dr Pepper Snapple Group, KDP is a global beverage powerhouse. Besides coffee, its extensive portfolio includes ready-to-drink teas, soft drinks, juices, and more. KDP’s commitment to providing excellent coffee at an affordable price is central to its ethos, making it a formidable player in the coffee industry.

Synonymous with K cups, convenient single-serve coffee capsules for homes and businesses, KDP not only prioritizes quality and convenience but also champions corporate social responsibility, actively supporting local communities.

Nescafé (Nestlé) Annual Revenue: $99.3 billion Headquarters: Vevey, Switzerland Founded: 1938

Nestled under the Nestlé umbrella, Nescafé is a global giant with one of the most accessible instant coffee brands globally. Recognizing its role in making coffee accessible to low-income households, Nescafé’s top-sellers include Nescafé Original and Nescafé Gold. The brand takes pride in its luxury Nespresso brand, promoted by none other than George Clooney, featuring single-serve coffee pods and machines.

A trusted global name, Nescafé appeals to those who value flavor, convenience, and affordability in their daily coffee ritual.

McCafé (McDonald’s) Annual Revenue: $23.2 billion Headquarters: Oak Brook, Illinois, USA Founded: 1993

If you’ve been on Earth and not on Mars, you’ve heard of McDonald’s and its coffee arm, McCafé. An integral part of the world’s largest fast-food chain since its inception in Melbourne, Australia, in 1993, McCafé surprises many with its commitment to sourcing only the highest-quality Arabica beans.

With over 1,300 stores worldwide, McCafé caters to those who appreciate rich, aromatic flavors in affordable brewed coffee.

JDE Peet’s Coffee and Tea Annual Revenue: $8.7 billion Headquarters: Amsterdam, Netherlands Founded: 2015

Born from the 2015 merger of Jacobs Douwe Egberts and Peet’s Coffee, JDE Peet’s Coffee is now the world’s largest pure-play coffee and tea company by revenue, operating in over 100 markets. At the core of its success is an unwavering commitment to quality coffee.

JDE Peet’s Coffee leads in new brewing technologies, offering single-serve coffee pods that bring café-quality coffee to homes. The company’s dedication to top-tier coffee beans, meticulous roasting, and blending ensures a rich and flavorful experience for its customers.

Green Mountain Coffee Roasters (JAB Holding Company) Annual Revenue: $4.5 billion Headquarters: Frisco, Texas, USA Founded: 1981

Completing our list of the ten largest coffee companies worldwide is Green Mountain Coffee Roasters, renowned for its pursuit of coffee excellence and responsible sourcing. Famed for its innovative blends and Keurig-compatible single-serve systems, Green Mountain Coffee Roasters understands the importance of quality, innovation, and sustainability.

Tim Hortons Annual Revenue: $3.8 billion Headquarters: Oakville, Canada Founded: 1964

Tim Hortons, affectionately known as Tim’s to its fans, has been delivering quality coffee to Canadians and coffee lovers globally for decades. With over 5,600 locations, Tim Hortons goes beyond coffee, offering sandwiches, soups, and baked goods.

What sets this Canadian institution apart is its enduring commitment to providing a high-quality customer experience. Over 80% of Canadians visit Tim Hortons at least once a month, making it more than just a coffee brand – it’s a cultural touchstone.

Lavazza Annual Revenue: $2.9 billion Headquarters: Turin, Italy Founded: 1895

This iconic Italian coffee company, operating for over a century, has been instrumental in exporting Italy’s rich coffee culture to the world. Lavazza is revered for its unique blends that capture the essence of rich Italian espresso.

Lavazza’s expertise extends beyond coffee to innovative coffee-making techniques and brewing solutions, reflected in its stylish espresso machines and coffee makers. As a symbol of Italy’s sophisticated coffee culture, Lavazza stands as a testament to dedication and excellence.

Dunkin’ Donuts Annual Revenue: $1.4 billion Headquarters: Canton, Massachusetts, USA Founded: 1950

Dunkin’ Donuts, or simply Dunkin’ to its fans, is a cherished American coffee brand and fast-food chain. Specializing in coffee, breakfast sandwiches, and donuts, Dunkin’ forms an integral part of America’s convenience food landscape.

Dunkin’ Donuts, with its expertly sourced and roasted Arabica coffee, boasts over 9,000 locations in the US and 13,200 globally, making it a go-to stop for on-the-go coffee enthusiasts. With excellent coffee, convenient drive-thrus, and customer loyalty programs, Dunkin’ is giving its competitors a run for their money.

Folgers Annual Revenue: $1.1 billion Headquarters: San Francisco, California, USA Founded: 1850

Folgers, a name synonymous with American households for over 170 years, has been a staple in pantries across the country. Known for quality coffee at affordable prices, Folgers is the ultimate symbol of American coffee comfort, with its iconic red canister.

Folgers stands out for its quality, affordability, and accessibility, making it a ubiquitous presence in grocery and convenience stores. With the convenience of Keurig-compatible single-serve coffee pods, Folgers caters to the daily rituals of countless coffee enthusiasts, outselling even the mighty Starbucks in the ground coffee game!

Dutch Bros. Coffee Annual Revenue: $739 million Headquarters: Grants Pass, Oregon, USA Founded: 1992

From brewed coffee to its signature frozen coffee, Dutch freeze, Dutch Bros. Coffee is a West Coast coffee chain committed to crafting quality coffee. With 850 stores in the US, Dutch Bros. prioritizes streamlining the customer experience through a high-functioning mobile app and enticing loyalty rewards.

Lauded for its corporate social responsibility, Dutch Bros. Coffee goes beyond coffee, aiming to positively impact local and national causes. This approach has made it a beloved American brand in the western United States and beyond.

Gloria Jeans Coffee Annual Revenue: $202.9 million Headquarters: Sydney, New South Wales, Australia Founded: 1979

Synonymous with premium coffee blends and unforgettable coffee experiences, Gloria Jeans Coffee has grown from a single Chicago coffee and gift shop to include over 600 stores worldwide. The brand focuses on eco credentials, prioritizing sustainable Fairtrade coffee sourcing and environmentally friendly packaging.

Costa Coffee Annual Revenue: $370 million Headquarters: High Wycombe, United Kingdom Founded: 1971

As the sole British coffee company on our list, Costa Coffee has rightfully earned its place as one of the most beloved coffee brands globally. Acquired by Coca-Cola in 2019, Costa Coffee operates in 38 countries, providing customers with a premium coffee experience and food made with the finest ingredients.

Costa Coffee stands out for its commitment to quality in every cup and a welcoming ambience in over 3,800 stores. Prioritizing responsible coffee sourcing and eco-friendly packaging, Costa Coffee has cemented its status as a global coffee favorite.

Maxwell House (Kraft Heinz) Annual Revenue: $650 million Headquarters: Elgin, Illinois, USA Founded: 1892

Named after one of its first loyal customers, Nashville’s Maxwell House Hotel, Maxwell House is one of the top coffee brands in the USA. Delivering affordable, quality coffee to American households for over a century, Maxwell House’s signature house blend has become a morning ritual for countless coffee enthusiasts. The brand echoes continuity and consistency, providing a familiar taste cherished for over 130 years.

Caribou Coffee Annual Revenue: $262 million Headquarters: Minneapolis, Minnesota, USA Founded: 1992

Famous for crafting exceptional coffee, Caribou Coffee sources the finest beans worldwide, roasting in small batches to ensure a hearty taste. With 765 stores offering hand-crafted coffee blends, Caribou Coffee is a cherished part of the American coffee landscape. Beyond its exceptional coffee, Caribou Coffee stands out for its Northwoods-inspired store interiors and friendly, knowledgeable baristas.

Death Wish Coffee Annual Revenue: $42.8 million Headquarters: Saratoga Springs, New York, USA Founded: 2012

When you think of niche coffee, what brand comes to mind? There’s only one brand that stands out to me, and that’s Death Wish Coffee!
Boasting “the strongest coffee in the world,” this American brand has taken the coffee world by storm. Among its premium delights are innovative blends, with a high caffeine content of up to 472 milligrams per 8-ounce cup!
I love this brand for its bold coffee blends, perfect for those who crave intensity and excitement in their daily brew.

DMCC TARGETS COFFEE, CACAO AND EMERALDS TO DEEPEN UAE AND COLOMBIA TRADE AND INVESTMENT

  • DMCC visits Colombian capital Bogotá and coffee-growing region of Risaralda as part of wider MFTL roadshow in North and South America
  • MFTL Colombia roadshow attended by over 150 Colombian business leaders in key industries covering coffee, cacao, tropical fruits, emeralds, gold, water, and technology
  • Roadshow supports completion of second phase of UAE-Colombia CEPA which is expected to triple UAE-Colombia bilateral trade and investment

 

 DMCC – the world’s flagship free zone and Government of Dubai Authority on commodities trade and enterprise – has concluded its Made For Trade Live (MFTL) roadshow in Colombia. As part of a wider roadshow in North and South America, DMCC visited the Colombian capital of Bogotá and the coffee-growing region of Risaralda, highlighting the opportunities on offer to Colombian businesses to expand their businesses internationally and establish deeper trade pathways between the Middle East and South America.

 

As a trade and production hub for diverse commodities, namely emeralds, gold, coffee and cacao, Colombia represents a key strategic market for DMCC as it looks build on the completion of the first phase of the UAE-Colombia CEPA, which marked an emphatic step in the production of tangible economic results. Bilateral trade between the two nations stands at USD 272 million, with trade and investment expected to triple once the CEPA comes into force.

 

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: “Colombia is such a vibrant market with huge export potential from emeralds to gold and technology. It is also a global powerhouse in agri-food being the third largest coffee producer in the world after Brazil and Vietnam, one of the top 10 producers of cacao, and also one of the most water-rich countries on earth. The UAE and Colombia already enjoy a robust trade dynamic, and as we grow this relationship to the next level, I am delighted to be back in Colombia to build our business connections further and show how Dubai can be the gateway to the global marketplace for Colombia’s rich diversity of sectors and commodities.” 

 

The Made For Trade Live events were hosted in partnership with the UAE Embassy in Bogotá, the Bogotá Chamber of Commerce, Procolombia, Hecho en Risaralda, FIDATEC, and Gobernacion de Risaralda. They saw over 150 business leaders from the two cities briefed on the commercial appeal of Dubai and the ease of doing business within DMCC’s business district.

 

DMCC’s roadshow across Colombia came as part of a broader series of events across the Americas. DMCC is also visiting the key United States cities of Miami and New York, with the latter event on 30 October marking the end of the roadshow.

 

DMCC’s Made for Trade Live series plays a key role in promoting Dubai as a prime destination for foreign direct investment (FDI), accounting for 11% of Dubai’s FDI. DMCC attracted a record-breaking 3,049 new companies to the free zone in 2022 and 1,456 new companies in the first half of 2023, bringing the total number to over 23,000 member companies, from large multinationals through to SMEs and entrepreneurs.

Making Coffee Greener: World of Coffee Dubai 2024 Sustainability Push

The World of Coffee Dubai 2024 is set to boost the sustainability of the coffee industry, promote eco-friendly and responsible agricultural practices, and ensure the continuity of the coffee supply chain by merging the collaborative efforts of traders, farmers, manufacturers, and consumers. The exhibition, which is known to draw thousands of professionals, will bring together a diverse community of coffee enthusiasts, experts, and industry leaders from across the globe, attributing to its status as one of the largest and most important international exhibitions focusing on the coffee industry. The global event, organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), will be held from January 21 to 23, 2024, during which it will highlight the sustainable coffee movement.

The third edition of the exhibition symbolises the remarkable growth and development in the coffee market in the region, offering an important platform to shed light on to latest innovations, sustainable practices, and solutions in coffee cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee production, as its market is anticipated to expand by 15 to 20 per cent during the remaining months of 2023.

 

Samir Mash’al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our steadfast commitment to offering the highest quality coffee, sourced through sustainable methods that not only safeguard our planet but also support local communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches designed to drive sustainability within the coffee industry. In our relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and advanced waste management, and reducing waste during production with methods such as advanced drying, optimised supply chains, organic farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting sustainable practices across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best practices across our operations, from farming to roasting and packaging processes. These practices are deeply rooted in environmental conservation principles, and they aim to improve the well-being of both coffee farmers and local communities. Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest innovations and solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-quality coffee that truly reflects our steadfast commitment to sustainability.”

 

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by providing guidance on sustainable farming practices and essential resources, using source verification programs. This exhibition will also address the sustainable coffee movement’s role in conserving water resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality, positively impacting market value.

 

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to organise a series of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform for international industry experts to participate and share their insights and experiences to attain our objective of promoting sustainability within the coffee industry and it represents a comprehensive endeavour that begins in the coffee fields to ends in the coffee cup. During the process we must meticulously examine each step, commencing with environmentally conscious agricultural practices in coffee cultivation. The journey continues through the roasting process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in a way that maintains the quality while minimising their ecological footprint. The exhibition will focus on driving innovation in the coffee industry and developing a roadmap for a more sustainable future for this sector.”

 

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural forest conditions. This approach enhances ecological balance, biodiversity, and coffee quality. Labels like ‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’ (sourced directly from farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans for roasters and consumers.

 

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key stakeholders to address pressing challenges, foster a harmonious balance between profit, the environment, and societal well-being while ensuring a coffee supply for current and future generations and shaping a more sustainable coffee industry for future.

The “Reborn Coffee” café chain is preparing to enter the UAE markets via Abu Dhabi

The famous American café chain Reborn Coffee is preparing to enter the markets of the United Arab Emirates, via Abu Dhabi, through a new partnership with the Millennium Hotel Abu Dhabi.

In a groundbreaking licensing agreement, Reborn Coffee is all set to establish its presence in the heart of the UAE by launching its first coffee shop at the luxurious Millennium Al Rawdha Hotel. But that’s not all; the deal encompasses a grander vision. Reborn Coffee is also exploring opportunities for roasting and warehousing facilities to support the rollout of a minimum of ten retail locations within the next five years.

This partnership, touted as a “strategic alliance,” is poised to make a significant impact by capitalizing on Sheikh Hamed’s local expertise and the Millennium Hotel’s ideal location for Reborn Coffee’s expansion aspirations.

Jay Kim, the CEO of Reborn Coffee, expressed his excitement about this venture, stating, “We are truly honored to join forces with Sheikh Hamed and his Millennium Hotel in Abu Dhabi. Together, we aim to elevate the coffee experience in the UAE by delivering Reborn Coffee’s unparalleled quality, innovation, and sustainability.”

The Millennium Hotels and Resorts group, a subsidiary of Hong Kong’s City Developments Limited (CDL), which is listed in Singapore, manages 29 premium hotels across the UAE and has a strong presence in other Gulf countries like Saudi Arabia, Oman, Qatar, and Kuwait.

This partnership marks a significant stride for Reborn Coffee towards its international expansion goals. The renowned specialty coffee roaster and café chain already boasts 14 successful locations in California and went public with a $7.2 million IPO in August 2022. In December of the same year, they acquired a coffee shop, roastery, and research and development facility in Daejeon, South Korea, with plans to open their first international store by the end of 2023. Notably, in July 2023, Reborn Coffee secured a $1 million credit facility from DRE Inc. to further fuel the brand’s global expansion.

Established in 2015 by Jay Kim, Reborn Coffee reported net revenues of $2.6 million and a net loss of $2.3 million for the six months ending on June 30, 2023.

Exploring the World of Coffee Artistry: The Barista Profession

The choice of a profession is a pivotal decision in an individual’s life journey. It is a path that can lead to diverse fields of expertise where one can unleash their talents and creativity. Among these, there exists a profession that captivates the imagination of many, inspiring them to delve into the world of coffee craftsmanship – the “barista.”

In the contemporary sense, a barista is a connoisseur of coffee, adept at brewing this magical, energy-boosting elixir in all its enchanting forms. However, few are aware that the term “barista” initially referred to professionals of a somewhat different ilk – bartenders. Translated from Italian, the term signifies “a person working at the bar.” It wasn’t until the early 1980s that it underwent a transformation in meaning, thanks to the pioneering efforts of Starbucks, the globally beloved coffee chain.

The journey of the barista profession commenced with Howard Schultz, the visionary founder of Starbucks, during his visit to Italy. Schultz was entranced by the masterful artistry of local bartenders, affectionately known as “baristas.” So deeply moved by this experience, he documented their bar-side wizardry, aiming to infuse these skills into the fabric of his burgeoning coffee empire. This was the spark that ignited a burgeoning interest in this profession. Notably, in European countries, unlike in Russia, where a “barista” is synonymous with someone who can whip up more than forty coffee variations, these professionals can dabble in the roles of bartender, server, and even custodian.

But what exactly defines a barista?

At first blush, it might appear that anyone can embrace the mantle of a barista. Yet, this is a misjudgment, for a barista is, first and foremost, a consummate professional. They are not only masters of brewing over forty coffee varieties but also the architects of a plethora of unique, signature recipes. A barista possesses an impeccable palate, allowing them to swiftly discern the nuanced preferences of coffee aficionados and craft entirely novel concoctions based on these predilections.

The responsibilities of a barista extend to encompass a profound understanding of coffee’s myriad dimensions: bean varieties, roasting profiles, geographical origins, aromas, and flavors. They know how to curate a sublime coffee experience from a single coffee bean variety or through artful blends. Furthermore, a true barista is versed in the meticulous alchemy of coffee preparation – the precise amount of coffee to load into the machine, the optimal water-to-coffee ratio, tamping techniques, and brewing pressure. These prerequisites are non-negotiable for every coffee rendition in their repertoire.

Annually, under the auspices of the Specialty Coffee Association of Europe and the Specialty Coffee Association of America, global championships celebrating the art of coffee mastery are organized. Baristas from around the world convene to craft twelve coffee creations in a mere fifteen minutes, their creations subjected to the discerning scrutiny of a panel of judges. Is this not a testament to the soaring popularity and reverence for this profession?

Alexander Bernardo achieves first place in the UAE Aeropress Coffee Championship 2023

This Friday evening, the activities of the seventh edition of the UAE AeroPress Coffee Championship 2023 concluded successfully at the Dubai Multi Commodities Center (DMCC). This tournament witnessed wide participation from coffee makers and coffee lovers of various nationalities.

After strong competitions that lasted over three days, the winners of this distinguished tournament were crowned, which witnessed large participation from UAE citizens and residents of various nationalities. Filipino Alexander Bernardo from Toga Café shined and was crowned champion of the seventh edition of the UAE AeroPress Coffee Championship 2023, after he deservedly took first place. Omani Maitha Al Ghailani came in second place, while Sri Lankan Rizana Razmi from DRVN Coffee came in third place.

This tournament was characterized by wide participation from various segments of society, as distinguished talents gathered from all the emirates of the country. Due to the previous success of this tournament and the huge positive impact it has had on the coffee community in the UAE.

The winners of this tournament will get the opportunity to compete in the 2023 Aeropress World Championship Finals in Melbourne, Australia, next December.

In a special statement to “Coffee World”, Saeed Al Suwaidi, Director of Agricultural Commodities at the Dubai Multi Commodities Center (DMCC) , which hosted the tournament, praised the continuous development of the Aeropress Championship, stressing the importance of this global event and its positive impact.

He Said:” The perpetual enhancement of the Aeropress competition never fails to astonish us. We deeply cherish our association with this globally acclaimed event, embraced by a vast and devoted audience. DMCC Coffee Centre stands resolute in its pledge to empower the local coffee community. These contests unfailingly unveil fresh talents crucial to the coffee ecosystem. We are steadfast in our commitment to nurturing these talents, propelling us toward our vision of becoming a central Global Coffee Hub.”

For his part, event organizer and CEO of Mokha 1450, Garfield Kerr, said: “The importance of the Aeropress Coffee Championship increases with each edition, and this year it exceeded all expectations. We congratulate all the champions, and we especially congratulate our new national champion Alexander Bernardo from Toga Cafe, and we also congratulate the winner The second place winner is Maitha Al Ghailani, and the third place winner is Rizanarismi from DRVN Coffee.”

The 2023 UAE Aeropress Coffee Championships Continues in Dubai

The 2023 UAE Aeropress Coffee Championship continues in Dubai for the second consecutive day at the Dubai Multi Commodities Centre. The seventh edition of this competition features participants from both Emirati citizens as well as residents from various nationalities, all competing for the prestigious title of UAE Champion, organized by Mokha 1450 Specialty Coffee Boutique in Dubai.

This year’s competition is notable for its broad participation from various segments of the community, including professional baraistas and amateur coffee enthusiasts who come from all seven emirates of the UAE. This is a testament to the previous success of the championships and its wide resonance within the distinguished coffee community in the UAE.

The winner of this competition, which concludes on Friday, October 27th, will have the opportunity to compete in the finals of the World Aeropress Championship, in Melbourne, Australia, in December 2023.

Coffee enthusiasts still have the opportunity to attend and enjoy the exciting and enthusiastic atmosphere of the championship. They can also watch and support the best coffee experts in the United Arab Emirates as they compete for a place on the global coffee stage in Australia.

The event organizer and CEO of Mokha 1450, Garfield Kerr, expressed his gratitude for the positive reception and success of the championship, which has grown from one edition to another. He emphasized that the coffee community in the UAE is a sophisticated, experienced, and discerning community that is unmatched in many other places around the world. He reaffirmed his commitment to continue working to elevate the coffee industry in the UAE to the highest levels of fame and distinction globally.

Saeed Al Suwaidi, the Director of Agricultural Commodities at the Dubai Multi Commodities Centre (DMCC), welcomed the hosting of the championship at the DMCC’s Almas Tower. He confirmed that this competition is the largest of its kind in the world. He reiterated the DMCC Coffee Centre’s commitment to supporting and endorsing this championship, as well as other events that enhance Dubai’s global standing within the coffee sector.

He added, “Watching some of the most passionate coffee industry experts in the world compete in this artistic manner is a real spectacle. It also serves as a powerful reminder of the pivotal role played by the DMCC in positioning Dubai at the forefront of the global coffee trade.”

UAE AeroPress ChampionShip 2023 starts tomorrow in Dubai

In a caffeine-fueled extravaganza, the seventh edition of the UAE AeroPress Championship 2023 is poised to kick off tomorrow, Wednesday, at the prestigious Dubai Multi Commodities Center, marking the start of what promises to be the most significant and thrilling coffee competition in the United Arab Emirates.

From October 25 to 27, the championship will witness a fierce competition amongst dedicated baristas and coffee aficionados who are vying for the golden ticket to represent the UAE at the 2023 Aeropress World Championship Finals in Melbourne, Australia, this December.

The event’s action-packed schedule begins with regional competitions, culminating in the national championship, all to be held at the Almas Convention Center of the Dubai Multi Commodities Center, Almas Tower, Jumeirah Lakes Towers, Dubai. This marks the fourth consecutive year that the center has been selected as the championship’s prestigious host.

Under the captivating theme of “Artificial Intelligence,” this year’s championship promises unique activations, courtesy of the Dubai Multi Commodities Center’s Gaming Centre. This innovation is set to make this year’s event the most enthralling spectacle in the coffee industry.

Coffee enthusiasts and fans are enthusiastically encouraged to attend and support the crème de la crème of the UAE’s baristas and coffee aficionados as they battle for a spot on the global coffee stage at the 2023 Aeropress World Championships, taking place from December 1 to 3, 2023, in Melbourne, Australia.

Garfield Kerr, the event organizer and CEO of Mokha 1450, expressed his excitement about the championship’s unique collaboration with DMCC. He stated, “Year after year, our mission is to raise the bar set by the previous edition, and this year, the DMCC has added unique activities for both competitors and guests to enjoy alongside the competition. This ensures that our event maintains its position as the most significant, exciting, and captivating coffee industry gathering.”

Saeed Al Suwaidi, Director of Agricultural Commodities at DMCC, expressed his delight in hosting the UAE AeroPress Championship for the seventh consecutive year. He remarked, “Witnessing some of the world’s most passionate baristas compete in this art form is truly a sight to behold, underscoring the pivotal role of DMCC in positioning Dubai at the forefront of the global coffee trade.”

Al Suwaidi further noted, “DMCC is currently home to over 200 companies in the coffee industry, with our Coffee Center providing essential services throughout the value chain. We are committed to supporting the entire industry through such events and look forward to continued collaboration with AeroPress.”

Would you like to be a part of this epic coffee celebration? Attendees will have the unique opportunity to immerse themselves in the thriving UAE specialty coffee community, savoring the finest offerings from the nation’s top specialty coffee brands. As an added bonus, you can enter a raffle to win an AeroPress product and other exciting prizes!

The AeroPress Championship is an unmissable event, catering to coffee enthusiasts, café supporters, baristas, amateur competitors, and anyone seeking an extraordinary experience in the company of great people and good vibes. Best of all, attendance is absolutely free!

Event Dates and Times:

Northern Emirates Regional Aeropress Championship 2023: October 25, 2023, at 6 pm, Almas Convention Center, Dubai Multi Commodities Centre. Featuring representatives from Ras Al Khaimah, Umm Al Quwain, Ajman, and Fujairah.

Southern Emirates Regional Aeropress Championship 2023: October 26 at 6 pm, Almas Convention Center, Dubai Multi Commodities Center. Featuring representatives from Abu Dhabi, Dubai, and Sharjah.

National AeroPress Championship 2023: October 27 at 6 pm, Almas Convention Center, Dubai Multi Commodities Center. Featuring 21 competitors, the top three from each emirate.

About the Competition:

The AeroPress World Championship is the world’s most extensive coffee competition, uniting a global community of coffee enthusiasts. With over 120 regional and national events across 60 countries, it is a platform for amateur baristas to hone their skills, showcase their talent, and promote specialty coffee quality and spirit.

This competition fosters a sense of community and educates individuals about the journey of coffee from the farm to their cup, enhancing awareness of the diverse coffee industry.

Discover the AeroPress:

The AeroPress, a cost-effective coffee tool, combines infusion and pressure to extract the natural flavors of coffee beans. It offers endless possibilities for baristas to prepare coffee, creating a unique experience for every coffee lover. Tim Williams, a visionary barista, launched the world’s first AeroPress Championship in 2003, sparking a global phenomenon.

Don’t miss out on the caffeine-fueled excitement of the UAE AeroPress Championship 2023! Join us and witness the magic of coffee in Dubai.

Colombian café Juan Valdez plans to double its presence in Turkey to 50 stores in 2024

The Colombian coffee chain has opened 14 outlets in Turkey since making its debut with franchisee Honest Holding 18 months ago

Juan Valdez is planning ‘accelerated expansion’ in Turkey over the next 12 months as it seeks to reach 50 outlets in the country by the end of 2024.

The Colombian coffee chain entered Turkey with a store in Istanbul in April 2022 via local franchisee Honest Holding and now has 14 stores. Its latest outlet opened at the headquarters of Turkish Airlines in October 2023.

Bogota-based Juan Valdez reported double-digit revenue growth in international markets for the first six months of 2023, bolstered by new stores and greater horeca distribution.

The coffee chain opened 21 net new outlets around the world in the first half of this year, including seven in Turkey, to reach 556 stores — 360 in Colombia and 196 across 15 markets.

Turkey is the fifth largest branded coffee shop market in Europe with more than 2,730 outlets. The largest coffee chain in the country is Starbucks with 667 stores, ahead of domestic chain Kahve Dünyasi, which has 250 sites.

World Coffee Portal research forecasts the Turkish branded coffee shop market will reach 3,300 outlets by 2028.

Istanbul-based Honest Holding is also the master franchisee for Belgian bakery café chain Le Pain Quotidien in Turkey. The franchisee plans to open 10 new Le Pain Quotidien stores across Turkey by 2028, adding to its current four sites.