Poetti Coffee Opens “Barista Academy” in Moscow

Poetti, the Russian coffee brand, has inaugurated its own “Barista Academy” located in the “Oasis” business center in Moscow. In 2022, the brand underwent a significant transformation when the MilFoods company acquired a major coffee roasting plant in the Tver region. After the departure of a foreign manufacturer from the Russian market, MilFoods introduced its own coffee brand, Poetti, and swiftly commenced commercial coffee production, unveiling plans for expansion into new coffee categories.

The newly launched “Barista Academy” in Moscow serves as a multifunctional training center catering to coffee enthusiasts and industry professionals. The total investment in the project reached approximately 50 million rubles. Situated on the ground floor of the “Oasis” business center at 5 Koroviy Val Street, the academy spans 109.8 square meters. It features a lecture hall for 15 people, cupping tables (used in the professional coffee tasting process), and a training room equipped with professional coffee equipment, including automatic, super-automatic, and espresso machines. Students can learn both traditional and alternative coffee brewing methods.

The academy’s instructors include certified barista trainer from the Specialty Coffee Association (SCA), Daria Soboleva, brand barista group leader at MilFoods, and Tatyana Bursye, senior product development manager at MilFoods. The academy will also host a highly qualified team of Poetti brand baristas. The consulting company NF Group facilitated the deal.

The “Barista Academy Poetti” aims to be an educational platform promoting coffee culture in Russia. The academy, designed in an elegant Italian style, offers training in various areas. Students can participate in professional coffee roasting and traditional or alternative beverage preparation. Initially, international coffee industry specialists, certified SCA trainers Daria Soboleva and Tatyana Bursye, will lead the training and master classes in the “Introduction to Coffee,” “Barista Skills,” and “Brewing” modules. The academy is equipped with a lecture hall, cupping table, and a training room with professional coffee equipment for these educational activities.

Tatyana Bursye will teach students in the “Green Coffee” module about the evaluation of coffee raw materials, while the “Roasting” module will cover the roasting process. The academy features a laboratory-type roaster with a maximum capacity of 1.5 kg of beans. In the near future, the “Barista Academy Poetti” will be open for educational events for other coffee professionals. The training costs range from 1,500 to 24,000 rubles, depending on the level and educational module.

The director of marketing at MilFoods, Mikhail Glukhov, expressed excitement about the opening of the academy, stating that it marks a strategic development for the Poetti brand, providing a direct platform for consumer interaction. He believes the academy will strengthen Poetti’s position in the Russian market and enhance consumer trust in the brand.

A quick look at the semi-annual report on Brazilian coffee

The Ministry of Agriculture, Livestock, and Food Supply has released a comprehensive report on the current state of the Brazilian coffee sector, titled “Coffee Semi-annual Report 2023/24″ (Report Number: BR2023-0031). Prepared by Marcela Formiga and approved by Joseph Degreenia, the report provides an in-depth analysis of commodity and trade issues related to coffee, offering valuable insights into production, supply, distribution, and consumption trends.

Key Highlights from the Report:

Production Forecast:

The ministry projects Brazilian coffee production for the Marketing Year 2023/24 to reach 66.3 million 60-kg bags. Notably, arabica production is expected to increase by 12.8% to 44.9 million bags, driven by an expansion in planted area and higher yield. However, robusta/conilon production is projected at 21.4 million bags, a 1.4% decrease from the previous estimate.

Regional Insights:

Minas Gerais: The leading coffee producer experienced favorable weather conditions, leading to optimism about high production numbers for the 2023/24 season.
São Paulo: The state concluded the 2022/23 harvest with higher productivity potential and plans to expand crop renewal for the upcoming season.
Espírito Santo: Despite challenges in workforce availability, the state is investing in the mechanization of the harvest, which is expected to positively impact the 2023/24 season.
Bahia: The state strategically decreased production area for crop renewal, anticipating a positive effect on production in the upcoming season.
Paraná: Favorable weather conditions and increased investments contributed to higher production and yield.

Coffee Prices and Trade:

Arabica coffee prices averaged R$ 829.44 in October 2023, prompting cautious negotiations due to low sales and high production costs.
Total coffee exports for MY 2023/24 are projected at 43.85 million 60-kg bags, a 22.3% increase from the previous season. Robusta coffee exports have surged by 111% from January to August 2023.

Consumption and Trends:

Brazil’s total domestic coffee consumption for MY 2023/24 is forecasted at 22.56 million bags, with an increasing preference for specialty and certified coffees.
The report highlights a shift in consumer behavior, with a focus on quality, food safety, and a growing interest in specialty coffee.

Government Support and Policies:

The Brazilian government, through the National Supply Company (CONAB), continues to implement policies to ensure producers receive minimum guaranteed prices. For the 2023/24 marketing year, CONAB set the minimum price for arabica coffee at R$ 684.16 and robusta at R$ 460.02.
The government’s Coffee Economy Defense Fund (FUNCAFE) allocates a record amount of R$ 6.38 billion for the 2023/24 financial year, providing support for marketing financing, crop management, FAC, working capital, and recovery of damaged coffee plantations.

Conclusion:

Despite challenges, the Brazilian coffee sector is adapting and displaying resilience. The Ministry of Agriculture’s comprehensive report offers valuable insights for stakeholders, providing a holistic view of the industry’s current status and future prospects.

For more detailed information and a complete overview, the Coffee Semi-annual Report 2023/24 can be accessed on the official website of the Ministry of Agriculture, Livestock, and Food Supply.

Riyadh to Host the 9th Edition of the International Coffee and Chocolate Exhibition 2023

In a groundbreaking announcement, the International Coffee and Chocolate Exhibition, renowned as the Middle East’s premier gathering for industry enthusiasts, is set to host its 9th edition in Riyadh, Saudi Arabia.

Scheduled to unfold at the Riyadh International Convention and Exhibition Center from December 5 to 9, 2023, the exhibition will play host to over 100 engaging activities, drawing in entrepreneurs, specialists, and avid industry followers. Among the prominent attendees is the Saudi Specialty Coffee Association, spearheading various activities during the event, alongside a roster of top-notch local and international companies.

Key Exhibition Highlights:

  1. Thrilling Competitions: A dynamic schedule of events features accredited competitions such as the Saudi Barista Championship and the inaugural Saudi World Brewers Cup, both globally recognized and promising an exhilarating showcase of talent.
  2. Awards Program: The event will organize “The Middle East Coffee and Chocolate Awards,” designed to recognize and promote excellence in coffee and chocolate establishments, fostering growth in the local economy and non-oil export revenues.
  3. Educational Workshops: The exhibition’s agenda includes workshops and discussions on global trends in the coffee and chocolate industry. The prestigious “Middle East Coffee Conference (MECO)” will address pivotal topics, including the future of coffee cultivation and advanced techniques in roasting.
  4. Investment Opportunities: Entrepreneurs looking to invest in the coffee and chocolate sector will find a dedicated platform at the exhibition. Sessions will explore investment opportunities, challenges posed by climate change, and the latest technological advances in the industry.
  5. Unique Product Showcase: The exhibition promises to unveil cutting-edge products, from coffee and chocolate machines to accessories, raw materials, and franchise opportunities. Participants include a diverse range of merchants, suppliers, and exporters.

Historical Turnout and Recognition:

With last year’s attendance exceeding 220,000 visitors over five days and participation from over 400 entities representing 40 countries, the exhibition has solidified its reputation as one of Saudi Arabia’s most significant trade events.

The International Coffee and Chocolate Exhibition holds international acclaim, endorsed by the Global Association of the Exhibition Industry (UFI) and certified by the Specialty Coffee Association (SCA). It stands as the largest annual international event for coffee and chocolate manufacturers and providers, attracting over 300 businesses from more than 40 countries.

As the countdown begins for this year’s edition, the exhibition remains a pivotal forum for industry exchange, product showcases, and brand promotion, promising an unparalleled experience for all participants.

 

World AeroPress Championship 2023: Melbourne Brews Up a Caffeine-Fueled Showdown!

As the 15-year anniversary of the World AeroPress Championship (WAC) approaches, Melbourne is gearing up to host back-to-back coffee showdowns from December 1st to 3rd. The celebration kicks off with the ’23 Australian AeroPress Championship (AAC) on December 1st at 14 Duke St, Abbotsford.

Australian AeroPress Championship (AAC)

The AAC promises to be a game-changer, featuring a multi-round, points-based battle among the best brewers from each Australian state. Attendees can expect a thrilling event that will test the contestants’ skills in ways never seen before. Doors open at 5 PM on December 1st, and spectator tickets are available for $15.

World AeroPress Championship (WAC)

The excitement continues on December 2nd with the pinnacle event, the WAC, where the world’s top coffee makers from over 60 countries will compete for the prestigious title of ‘World AeroPress Champion.’ The event runs from 10 AM to 5 PM at the same venue. Spectator tickets are also priced at $15.

For those eager to taste the best brews, the Champion’s Brew Bar will offer an opportunity to sample coffees crafted by national champions, showcasing their winning recipes.

Tickets and More

General admission tickets for AAC and WAC are $15 each, while a two-day pass is available for $25. Children under 12 can enter for free. Tickets can be purchased online, and a pop-up by Nico’s Sandwich Deli will add flavor to the event.

Sips and Bites

Low Key, a local establishment, will run the bar throughout the weekend, offering both alcoholic and non-alcoholic options to keep attendees refreshed.

Getting There

The venue, located at 14 Duke St, Abbotsford VIC 3067, is easily accessible by public transport, with the tram stopping at McKay. For those driving, parking details will be announced soon. Rideshare options like Uber and Lyft are also available in Melbourne.

Accessibility and Safety First

The venue is wheelchair accessible with ramps and facilities on a single level. The event will feature loud cheers, music, emcees, and LED lighting, creating a vibrant atmosphere. While COVID restrictions have been lifted, organizers advise attendees to respect personal space, practice good hygiene, and stay home if unwell. The events will be livestreamed for those unable to attend in person.

December 3rd Roastery Tour

For the coffee aficionados, an intimate roastery tour is scheduled for December 3rd at Fieldwork Coffee HQ in North Fitzroy. Attendees can RSVP for an inside look at Tim’s new roasting space and learn about the new SOVDA Pearl Mini.

As Melbourne becomes the epicenter of the coffee world, the 2023 World AeroPress Championship promises a blend of competition, camaraderie, and caffeine-fueled excitement. Don’t miss the opportunity to witness history being brewed!

Crucial changes to the rules of the 2024 World Barista Championship revealed

As the coffee community eagerly awaits the 2024 World Barista Championship (WBC) scheduled for May 1 to May 4 in Busan, South Korea, the Specialty Coffee Association has released a comprehensive summary of rule changes that will shape the upcoming competition. Let’s delve into the critical modifications, comparing them to the 2023 rules, understanding the reasons for change, and assessing their potential impact on the competition.

1.4.1 Judging

2023 Rule: B. WBC Judges must not coach and judge at a WBC event. Failure to disclose conflicts may result in disqualification.

2024 Rule: B. Judges must declare coaching conflicts before the event. No communication during the competition. Failure to comply leads to disqualification.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: N/A.

Bodies

2023 Rule: D. Individuals involved in Competition Body management should not compete in the same year.

2024 Rule: D. Individuals in Competition Body management cannot compete in the same year.

Reason for Change: Emphasis on avoiding conflicts of interest.

Impact on Competition: Encourages Competition Bodies to focus on supporting their communities without potential conflicts of interest.

3.1 Espresso

2023 Rule: B. Coffee may not have any additives, flavorings, etc., added between picking and extraction.

2024 Rule: B. No additives after the “green coffee” stage.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

3.2 Milk Beverage

2023 Rule: B. Only plain plant-based milks allowed. No human milk accepted.

2024 Rule: B. All commercially available unflavored milks can be used. Combining milks allowed.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

15.1.5 Tactile Experience

2023 Rule: The tactile experience after the coffee has left the mouth is considered in Tactile Experience.

2024 Rule: The tactile experience is now explicitly separated from the aftertaste evaluation.

Reason for Change: Enhanced clarity in evaluation.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

As the 2024 WBC approaches, these rule changes not only aim for transparency but also set the stage for a competition that fosters creativity and excellence on the global barista platform. The industry will be closely watching how competitors adapt to and leverage these modifications to elevate their performances.

Sip, Taste, Create: A Journey into Khaled Al Dhaheri’s Unique Experience in Specialty Coffee

Meet Khalid Aldhaheri, a certified barista with a passion for crafting extraordinary coffee experiences. Specializing in Siphon Coffee, Latte Art with Oat Milk, Origami (Flatbed Filters), and his creative “Brewing Coffee Like a Sunflower” approach, Khalid’s journey is as unique as the brews he creates.

In this interview, explore Khalid’s inspirations, challenges, and rewarding moments. From his love for Siphon Coffee to the intricacies of Latte Art with Oat Milk, discover the secrets behind his captivating creations.

  1. Can you tell us a bit about yourself and your journey into the world of specialty coffee?

I started drinking Specialty Coffee in late 2015 and got interested through Mr. Ibrahim Al Maloihi, the owner of The Espresso Lab. After that, I began reading about it and trying different cafes. In 2019, I underwent titanium implant removal in my tibial bone and knee due to a car accident in 2016. My movement became limited, leading me to stay home. During a long sick leave, I randomly shopped online and bought an espresso machine and brewing tools. From there, my journey started, and I discovered my favourite coffee within Siphon Coffee, which turned out to be the perfect cup I was searching for.

  1. What inspired you to become a certified CSP barista and specialize in Siphon Coffee, Latte Art (with Oat Milk), Origami (Flatbed Filters), and Brewing Coffee Like A Sunflower?

I was always interested in growing in this field, improving my skills through self-learning at home by reading and watching YouTube. The only way for me to advance was to become certified, and I aspire to be a coffee educator in the future.

Being specialized in Siphon Coffee is mainly because it is not widely used in the UAE, presenting an opportunity for me to stand out and spread awareness about it.

Latte Art is what made me more interested, holding a special place in my heart. After becoming lactose intolerant, I switched to Oat Milk and focused on it.

Brewing with the Origami, like a Sunflower, is a unique concept. No one will understand it; the Origami was my first coffee dripper, and the coffee from up top looks like a Sunflower , which is why I brew like a Sunflower.

  1. Could you share your experience with the Specialty Coffee Association and how it has influenced your career?

Specialty Coffee brought a whole new interest as a hobby initially, and I never thought I would take coffee as a career seriously. I didn’t even think to take it this far, but it led me to make a dream for myself.

  1. How do you think your CSP Barista Skills Foundation certification has contributed to your expertise in coffee?

I already knew all the information from my reading and self-learning. However, I wanted to ensure my knowledge is credited to me and be certified.

  1. As a coffee lover, what is your favourite coffee bean or blend, and why?

It is challenging to pick a favourite coffee, blend, or even answer why because every coffee is different in its unique ways in terms of body, notes, varietal, and so on.

If I had to choose a coffee variety, it would be Bourbon because they are unique and produce amazing coffee—high quality, sweet, fruity, and beautiful complexity in taste.

  1. Are there any specific regions or types of coffee that you find particularly intriguing or enjoyable?

Colombian, Panama, Yemen, Costa Rica, and Ethiopian are my favourites if I had to look at a region because I lean on how coffee tastes from these places. However, I do find some regions interesting when I try them.

  1. How did you develop your skills in Latte Art, especially with Oat Milk?

When I knew I could not handle regular milk due to not just lactose intolerance but also to Casein, I had to switch because I still love coffee with milk. Before developing my skill, I researched what suits me in terms of health as an alternative because I have other food intolerances too.

I tried many different types of plant-based milk alternatives, and I only preferred oat milk because it’s closer in taste to regular milk and doesn’t change the taste of your coffee.

I had to practice and understand how to steam it to be able to enjoy making basic latte arts. I just love it in general when food and drinks are delicious and well-organized. Although taste matters too.

  1. Can you share some tips for those looking to improve their Latte Art, particularly with alternative milk options like Oat Milk?

First of all, choose your desired alternative milk. But if you want a better steaming experience and taste, I will ask you to blindly pick Oat Milk.

Understand your milk and how to steam it. Then practice and keep it basic like making hearts and tulips to understand how to flow. Once you feel you understood the basics, gradually explore other arts and be mindful and gentle when you pour. It’s not like regular milk where at times you need to go slow and easy for better control in making the shapes.

  1. What sparked your interest in Origami (Flatbed Filters) and unique brewing techniques?

Origami is a very unique dripper, and only those who understand it will choose it. Using a flatbed filter might not work on all types of coffees to bring the taste you are looking for. It does improve extracting better acidity in some coffees because, for me personally, a cup of coffee without it can be boring.

However, if you don’t like using a flatbed filter, you have the advantage to use some shape filters, and that’s the beauty of the Origami dripper.

  1. Could you elaborate on the concept of “Brewing Coffee Like A Sunflower” and its significance in your approach to coffee?

As I explained in the previous question, nobody will understand “Brewing Coffee Like a Sunflower .” This term is specifically for the Origami Dripper. It doesn’t matter what filter you use. Once you look at it from the top, it looks like a Sunflower. In fact, Sunflowers don’t have any kind of special smell, but they smell earthy.

The most important hidden part of the term is you have to make sure to always extract your coffee well. Your coffee bed should always be flat, and keep the paper filter clear from too much stuck coffee on the sides. If your coffee is stuck everywhere, then you haven’t really extracted it well.

  1. What challenges have you faced in your journey as a certified barista, and how have you overcome them?

Understanding how to brew a good cup of coffee that makes you enjoy it, but you also have to understand how to make people enjoy your coffee too. We all have different preferences in making coffee. Some like it strong, mild, or light, where you have to play with the ratio and recipes to achieve that.

The most interesting and important part is your cup must have clarity in taste where the cup is round all over in my opinion. Where you feel the body, taste the notes, and have that pleasant acidity.

  1. On the flip side, what has been the most rewarding aspect of your career in specialty coffee?

Falling in love with the Siphon Coffee, as I said, brought me into the cup I was seeking for. Although I can see it’s mainly focused in Asia like Japan, Korea, Thailand, and the Far East.

I find it rewarding to me because I enjoy the process of brewing it and love how the taste is. It is one of the most interesting coffee brewing tools being unique as a Vacuum Coffee Brewer.

  1. Can you tell us about @angelo_aldhaheri and how it reflects your passion for coffee?

angelo_aldhaheri is my nickname and personal profile on Instagram. Where my life goes between Video Games, Japanese Anime, Cars, Computers Technologies, and Coffee is now part of my daily life.

  1. What inspired the name or concept behind your coffee-related venture?

I don’t have a business so far, but if I plan to open one in the future. I want it to be a simple cafe where I want to introduce Japanese designed Speciality Cafe. A place where customers are more engaging with the coffee, the baristas, and enjoying the process of their coffee.

  1. Are there any upcoming projects, collaborations, or goals you’d like to share with your followers and the coffee community?

I am always up for collaborations, but it depends on my interest and availability. I do get requests from different places, and I appreciate the connections and enjoy it more. My last collaboration was with Raw Coffee Company on the Rocket Appartamento TCA new machine.

Currently, I am thinking to join World of Coffee Dubai in the brew bar again, but with Siphon Coffee.

  1. How do you see the future of specialty coffee evolving, and what role do you hope to play in it?

Surprisingly, it has been evolving a lot over the past 3 years where we see many different processing coffees with different techniques.

New machines are coming out to simplify brewing coffee for people who are not into learning, but they would love to have Quality Specialty Coffee Experience. That’s a good approach to increase awareness of drinking better coffee.

  1. What advice do you have for individuals aspiring to become certified baristas or to excel in the field of specialty coffee?

My best advice is to read (very important), explore, be mindful of your coffee brewing, try different things. If you are passionate, you will be curious and demand for more.

You have to try different recipes, play with the ratio, try different coffees, change the technique, grind size, water temperature, tools. All of these are important for you to grow correctly.

  1. Are there any essential skills or mindsets you believe are crucial for success in this industry?

Education, Knowledge, and Experience are the essentials you need to start with, and from there, you need to see around you what’s available in the market. To be able to become successful in the industry, you have to find something unique or improve something existing in your way to be different.

  1. Is there anything else you would like to share with our audience, whether it’s about your journey, the coffee industry, or any upcoming events or releases?

I am currently focusing on education by seeking in Specialty Coffee and experimenting on recipes and different brewing methods. I just love manual brewing methods and tools. If I find something within my interest, I will buy it and learn how to use it. Honestly, love to explore different tastes of coffee with different tools and methods.

I am planning to go back to Japan probably next year or the year after to meet all the amazing Siphonists and to increase my skills brewing with the Siphon Coffee. That’s all I am thinking about right now.

 

Revealing the amazing health benefits of a cup of coffee

In a remarkable turn of events, coffee, once under scrutiny for potential health hazards, is now gaining recognition for its potential positive impacts on well-being. Recent revelations from the World Health Organization (WHO) and extensive research shed light on the multifaceted health benefits associated with moderate coffee consumption.

The WHO Clears the Air on Coffee and Cancer:

In a groundbreaking move, the WHO has removed coffee from the list of potential carcinogens, highlighting a significant shift in perception. The organization not only dispelled concerns regarding cancer risks but also designated coffee as a potential protector against uterine and liver cancers.

Scientific Insights into Coffee’s Health Boost:

Decades of rigorous scientific scrutiny have unveiled a plethora of health advantages linked to moderate coffee intake. Recent studies indicate that individuals consuming three to four cups daily may enjoy an 8% to 15% reduction in the risk of death. Coffee enthusiasts may also benefit from a lowered risk of cardiovascular diseases, type 2 diabetes, Alzheimer’s, Parkinson’s, and certain cancers such as colon, uterine, and liver.

While the exact mechanism behind these benefits remains elusive, caffeine emerges as a potential player. However, distinguishing between caffeinated and decaffeinated coffee proves challenging in existing research.

Balancing Act: Weighing Risks and Rewards:

Though the scales tip in favor of coffee’s positive attributes, it’s crucial to acknowledge potential risks. Previous concerns linking coffee to bladder and pancreatic cancers have been largely discredited by more recent, robust research.

Esophageal cancer worries raised by the WHO in 2016 are not exclusive to coffee and are tied to excessively high temperatures. Studies associating cardiovascular disease with coffee often involve high consumption, often exceeding four cups daily and sometimes fail to account for accompanying risk factors like smoking.

Navigating the Java Landscape: Expert Recommendations:

In the wake of these findings, the burning question arises: Should you up your coffee game? Harvard Medical School experts offer nuanced advice:

If you’re not a coffee aficionado, there’s no need to force a brew. Research may pave the way for medications replicating coffee’s benefits without its side effects.
Existing coffee lovers can rejoice, knowing that decades of research find no strong link between coffee and cancer. Moderation is key, considering individual sensitivity to coffee’s side effects.
Experts advise against drastically altering your coffee habits, recognizing the need for more robust evidence on causation and the modest overall effects observed.

A Cautious Cup: Recommendations for Savvy Sippers:

While the aroma of a freshly brewed cup is irresistible, moderation is the watchword. Keep these pointers in mind:

Moderate your coffee intake.

Avoid extremely hot beverages to prevent potential risks of esophageal cancer and burns.

Conclusion: The Percolating Paradigm Shift:

In a culinary twist, a beverage once placed on the “cancer risk list” has emerged as a potentially healthful choice. The coffee culture prevails, echoing the sentiment of millions who start their day with a cup, reveling in the unique experience that is coffee.

World of Coffee Dubai 2024 Tickets Now Available

World of Coffee Dubai and Specialty Coffee Association announce the commencement of ticket sales for the highly anticipated event in 2024. Don’t miss the chance to secure exclusive early bird rates for a limited time.

Event Details:

Dates: 21 – 23 January 2024
Location: Dubai World Trade Centre
Immerse yourself in a unique experience dedicated to the world of specialty coffee. Engage in the exploration of carefully crafted blends, participate in insightful workshops, and network with industry professionals to elevate your coffee-related ventures.

Registration Inclusions:

Congress badge
Access to Show Floor
Access to Lectures & Championship Area
Access to Best Product Award & Best Design Award
Early Bird Prices Available Until 19th December 2023.

Ticket Options:

Visitor Badge – Single Day Pass: AED80.00
Visitor Badge – 3 Day Pass: AED220.00
Group Booking 10-20 people – Single Day Pass: AED60.00
Group Booking 21-above people – Single Day Pass: AED40.00
Group Booking – 10-20 people – 3 Day Pass: AED165.00
Group Booking – 21-above people – 3 Day Pass: AED110.00

Important Information:

All prices include 5% VAT, service & shipping charges.
All tickets are Non-Refundable and cannot be transferred or exchanged.
Registration fee does not include lunches; various food outlets are available onsite.
For inquiries or if you haven’t received a confirmation email, please reach out to [email protected].

Get ready to embark on a journey into the heart of specialty coffee at World of Coffee Dubai 2024. Secure your tickets now and be a part of this unparalleled coffee experience!

🌍☕ #WorldOfCoffeeDubai #SpecialtyCoffee #CoffeeEvents

 

 

 

Coffee reduces symptoms in cancer patients and helps prevent certain types of cancer

In a recent revelation, coffee emerges as a potential ally in alleviating symptoms for cancer patients and as a preventive measure against certain forms of cancer, according to insights shared by Dr. Anton Ivanov, the distinguished oncologist and Chief Physician of the Mamma Clinic, in an interview with Gazeta.Ru.

Dr. Ivanov underscores that the beverage exhibits a protective influence against colorectal, liver, and breast cancers. Notably, the consumption of two cups of coffee daily is associated with a nearly 50% reduction in the risk of developing liver cirrhosis. This remarkable effect is attributed to the presence of various biologically active compounds and plant antioxidants in coffee, such as cafestol, caveol, and chlorogenic acid, which possess anti-inflammatory properties and may safeguard the liver.

Delving into the complexity of coffee’s composition, Dr. Ivanov elucidates that the beverage comprises a rich array of essential components, including over 2,000 items such as fatty acids (linoleic, linolenic, palmitic, etc.) and antioxidants that impede inflammatory processes. These elements collectively play a crucial role in cancer prevention, particularly polyphenols and chlorogenic acid.

Moreover, caffeine, a primary constituent of coffee, undergoes metabolization by liver enzymes, thereby enhancing the initial phase of liver detoxification. Dr. Ivanov references a study conducted by scientists from the National University of Ireland, highlighting caffeine’s ability to suppress the production of the cytokine tumor necrosis factor in human blood. This suppression, in turn, reduces the proliferation of T cells and the production of Th1, Th2, and Th3 cytokines, contributing to coffee’s protective effect against colorectal, liver, and breast cancer.

Despite these promising findings, Dr. Ivanov urges caution, emphasizing that not all scientific studies on coffee present a clear consensus. He advises a moderate approach, suggesting that individuals limit their daily coffee intake to no more than three cups to avoid potential negative health consequences.

Saudi Coffee Company Academy: A Brewing Beacon of Excellence in the Coffee Industry

Saudi Coffee Company (SCC), a wholly owned subsidiary of Public Investment Company proudly announces the launch of its specialized Academy aimed at empowering Saudi farmers, entrepreneurs, and coffee enthusiasts by providing them with unparalleled knowledge and expertise in coffee cultivating, roasting, and preparation. This comes as a stride to help in diversifying the economy and nurturing local talents in line with Saudi Arabia’s Vision 2030.

Saudi Coffee Company Academy is committed to elevating the industry standards and equipping Saudi farmers and entrepreneurs with the proper tools and knowledge necessary to establish and manage successful coffee-related projects, businesses, and farms in the kingdom, starting with the Southern Region. To better achieve this, Saudi Coffee Company has established this academy, dedicated to training, qualifying, and investing in talented Saudi coffee workers to equip them with the necessary knowledge across various roles throughout the entire value chain of the coffee industry; including coffee cultivation, roasting, coffee shop management, and entrepreneurship. Through using the latest sustainable agricultural practices, Saudi Coffee Company is set out to produce higher quality beans, while introducing the local coffee industry and talents to greener practices.

In its first phase, the academy will be mainly focusing on farmers, with the aim of ensuring the adoption of the best agricultural practices for sustainable and high-quality coffee bean production. Meanwhile its second phase will open its doors to all coffee enthusiasts, offering training by top experts in the field – making it a community-focused approach that will help raise the industry standards and knowledge.

The academy aims to train more than 400 individuals annually in various aspects of the coffee industry and introduce the local talents to the latest sustainable best practices, techniques, and equipment necessary for elevating the local coffee industry standards.

Courses offered by the academy include Best Agriculture Practices, Best Processing Practices, Barista, Brewing, Sensory, Roasting and Green Beans. These courses cater to individuals with varying levels of experience, from beginners to those seeking advanced skills.

According to Khalid Abu Theab, Chief Executive Officer at Saudi Coffee Company, “At Saudi Coffee Company, we are working towards not only raising the bar for excellence in the local coffee industry but also towards nurturing the talents and aspirations of our community. Launching the Saudi Coffee Company Academy marks a milestone in our commitment to elevate the local coffee industry to the global standards and to ensure the boom of the coffee industry in the Kingdom to increase its share of revenue for the country. Our inspiration comes from the Kingdom’s Vision 2030 aiming to diversify our economy and empower our people.”

Sucafina Specialty Middle East Brews Excitement with Exclusive Cupping Session at DMCC Lounge

The DMCC Coffee Centre is thrilled to announce an exclusive coffee cupping session hosted by Sucafina Specialty Middle East at the DMCC Lounge in Almas Tower, JLT, on November 28, 2023.

Event Overview:
Sucafina Specialty invites coffee enthusiasts and industry professionals alike to immerse themselves in the world of exquisite coffee beans. The open cupping session promises a sensory journey through a diverse selection of #coffeebeans, providing a unique opportunity to explore and appreciate the nuances of each blend.

Event Details:

Date: November 28, 2023
Time: 3:00 PM – 5:00 PM
Location: DMCC Lounge, Almas Tower, JLT
Registration: Secure your spot by registering here or by visiting the link in the DMCC bio for more information.

Coffee Goes Global:
The event aligns with the broader vision of DMCC in establishing Dubai as a pivotal hub in the world’s leading coffee supply chains. Recognizing the Middle East’s rich history and cultural connection to coffee, DMCC is actively driving initiatives to expand Dubai’s resources, expertise, and influence in the global coffee trade. This cupping session serves as a testament to the region’s commitment to fostering a vibrant coffee community.

Register Now:
Participants are encouraged to register promptly to secure their spot at this exclusive event. The Sucafina Specialty Cupping Session promises an afternoon of exploration, learning, and, most importantly, savoring some of the finest coffee beans available.

Don’t miss out on this unique opportunity to be part of a global coffee movement. Register now and join Sucafina Specialty Middle East at the DMCC Lounge on November 28 for an unforgettable coffee experience.

Saudi Coffee Company celebrates the launch of its first Model Farm in Jazan, pushing forth sustainable agricultural practices

Saudi Coffee Company, a wholly owned subsidiary of the Kingdom’s Public Investment Fund established to transform Saudi Arabia’s coffee industry, today announced the setting up of a model coffee farm across one million square meters of farmland in Jazan, home to the world-famous Coffea Arabica.

Through the one-million square meter farm, Saudi Coffee Company aims to grow five million coffee trees by 2030. The farm will establish global standard operating procedures, elevating the quality of Coffea Arabica, Saudi Arabia’s signature coffee type. The farm will also provide a template for the optimum use of water in the region, especially when levels are down during the dry season.

The launch of the model farm is a cornerstone of Saudi Coffee Company’s plans to boost the coffee production capacity from 300 to 2,500 tons annually in 2023 by implementing the highest standards of global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the high-quality coffee beans to the global markets. Over the next ten years, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion in to meet this goal.

The CEO of Saudi Coffee Company Khalid AbuTheeb commented, saying: “We have a strong legacy of coffee cultivation here in Jazan, having produced the famed Coffea Arabica for generations for the domestic market. The time has come for us to broaden our horizons and I hope that the model farm will serve as a benchmark for the coffee community in the southern region, Saudi Arabia, and beyond.”

AbuTheeb further elaborated, “when Saudi Coffee Company was set up in 2021, our primary goal was to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. The model farm is the first step towards the realisation of that vision, helping us lay the foundations for a world-class coffee industry in Saudi Arabia, making Coffea Arabica from Saudi Arabia a major player in the global marketplace.”

The model coffee farm will also be a platform for the region’s coffee producers to upskill their talent, understand the newest sustainable farming practices, and navigate the latest technologies across the planting and harvesting. The farm will create new opportunities for Jazan’s coffee plantation owners and farmers, providing exposure and access to international coffee experts. Furthermore, the farm will promote knowledge sharing on growing and grading methods to help farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield.

The farm will also support sustainable farming practices with Saudi Coffee Company and add an 1,835-square-metre nursery that is projected to boost the seedlings’ yield in Jazan and the wider region.
AbuTheeb concluded saying, “we hope this model farm will inspire our community to adopt global best practices, ground-breaking farming techniques, and a sustainable approach to elevate our product and benefit from global reach.”