Experience Yemeni Coffee Magic: National Auction on January 11-12, 2024 – Stay tuned

As the highly anticipated National Yemeni Coffee Auction approaches, coffee enthusiasts worldwide are gearing up for an unparalleled sensory expedition through the exquisite offerings of Yemen, the historic birthplace of coffee. The event promises to enchant the global coffee community with Yemen’s rich coffee heritage and a symphony of flavors that reflect its diverse terroirs.

Scheduled to unfold from January 11 to 12, 2024, the National Yemeni Coffee Auction will showcase a curated selection of 15 extraordinary products, each meticulously cultivated by coffee producers across various regions of Yemen. The exclusive event will be hosted on the auction website https://mocha.auction/en.

For participants in the United States, the auction kicks off on January 10 at 19:00, while in the United Kingdom, it commences on January 11 at 02:00. The strategic scheduling accommodates different time zones, ensuring global coffee aficionados can engage in this exceptional event.

Organizers extend a warm invitation to coffee lovers worldwide to embark on an unparalleled flavor journey. Beyond the opportunity to savor rare and distinctive flavors, participants play a pivotal role in directly supporting local farmers and contributing to the growth of Yemen’s coffee sector.

The National Yemeni Coffee Auction holds immense promise for producers and exporters, offering a golden opportunity to identify target markets, establish optimal prices, and gain valuable insights into international market standards. With a dedicated focus on enhancing product quality, accessing new markets, and fostering sustainable business relationships, the auction aims to elevate Yemeni coffee onto the global stage.

More than a mere trading platform, the auction represents the realization of Yemeni farmers’ dreams. For the first time, farmers have the chance to present their unique products directly to global buyers, positively impacting their social and economic conditions. The event is a catalyst for development, empowering farmers to increase productivity, attain higher income, and transform their aspirations into reality.

Furthermore, the National Yemeni Coffee Auction serves as a valuable platform for Yemeni coffee farmers and producers to reaffirm the global standing of Yemeni coffee. The event not only fosters business development but also contributes positively to the Yemeni coffee value chain and the national economy.

It is noteworthy that the inaugural national auction for Yemeni coffee took place in 2021, initiated by the Al-Mokha Foundation for the Development of Yemeni Coffee in collaboration with the Ministry of Agriculture and Irrigation and the Union of Coffee Producers Associations. The primary objectives include advancing the Yemeni coffee sector, marketing and promoting it at fair prices, and positioning it competitively against premium international varieties.

Korean Researchers Create the First Certified Reference Material for offee Beans

The Korea Research Institute of Standards and Sciences (KRISS) has introduced the world’s inaugural certified reference material (CRM) for coffee beans. This groundbreaking development enables precise measurement of five nutritional components (calcium, magnesium, iron, zinc, and copper) and three detrimental elements (lead, mercury, and cadmium) within the dehydrated fruit.

The Inorganic Metrology Group at KRISS initiated the project by freeze-drying a batch of raw coffee beans, then grinding and blending them to create a uniform sample, which was further sterilized through irradiation.

Adhering to domestic Korean regulations, roasted coffee, instant coffee, and other coffee products are required to have a total lead content of 2 mg/kg or less. Meanwhile, European standards stipulate that dried edible coffee beans should contain 0.05 mg/kg or less of cadmium, with lead content restricted to 1 mg/kg or less.

Utilizing isotope dilution mass spectrometry for measurement, the new CRM boasts an accuracy level more than three times superior to conventional methods employed by food testing institutions. Dr. Kyoung Seok Lee, the Director of the Division of Chemical and Biological Metrology, anticipates that the CRM could substantially elevate the quality control standards for coffee—a widely consumed and heavily imported beverage.

KRISS aims to extend its CRM development to other food items, including Korean cabbage, blueberries, and pork, contributing to the creation of healthier and safer dining options for the nation.

In South Korea, the per capita coffee consumption of the adult population is 2.7 times higher than the global average. Coffee imports (raw and roasted beans) reached a record high of 200,000 tons in 2022.

 

Emirates National Barista and Latte Art Championships Converge at ‘World of Coffee 2024’ in Dubai

The World of Coffee 2024 is set to hold two national championships – ‘UAE National Barista Championship’ and the ‘UAE National Latte Art Championship’ — from January 21-23 at Dubai World Trade Centre.

The third edition of the event, targeting industry professionals, is being organised by DXB Live, the integrated event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA).

The UAE National Barista Championship will convene the country’s skilled coffee preparation and presentation professionals under one roof, where the best baristas in the UAE will showcase their talents and capabilities before a diverse audience, including experts, specialists, and enthusiasts.

An international team of judges will evaluate the participants based on the quality of the beverage, presentation technique, creativity, and technical proficiency.

The championship aims to underscore the barista profession and elevate the level of excellence in the coffee sector by offering experts the opportunity to exhibit their skills and innovative approaches.

The event will also set the stage for the ‘World Barista Championship’, one of the most renowned international coffee competitions, in which winners of the national barista championships held across the globe will compete on a global level.

The ‘UAE National Latte Art Championship’ will exhibit the artistic and creative capabilities of baristas in the preparation of lattes. During the competition, a judging panel will evaluate entries based on visual and creative aspects, with a key focus on diversity in styles and overall taste.

The championship will be conducted following the specific judging rules, regulations, and standards used in global coffee events.

Khalid Al Mulla, Chief Executive Officer of the Specialty Coffee Association – UAE Chapter, said: “Such tournaments and competitions signify our vision to position Dubai as one of the most active regional centres for fostering innovation and excellence in the coffee sector and offering a dynamic platform for skilled individuals to exhibit their expertise in the field as well as to elevate barista techniques and skills.

“Aside from providing these benefits, it also gives remarkable experience to coffee lovers.”

Shouq BinRedha, Exhibition Manager of World of Coffee 2024, said: “These events will provide us with an opportunity to explore recent trends and approaches as well as barista innovations that can redefine the future of the industry both regionally and globally.

“In our opinion, the active participation of professionals, experts, and international companies from across the globe as well as the convergence of diverse cultures during the exhibition will play a key role in the development of this industry.

“Furthermore, the UAE being home to various renowned global coffee chains and Dubai a region-wide leader in terms of bringing innovation to the industry reinforces the exhibition status in the sector.”

Besides these activities, the World of Coffee Dubai will also be hosting two other competitions, namely ‘Coffee Design Awards’ and ‘Best New Product’. These competitions aim to recognise and celebrate innovation, promote collaboration, and explore industry prospects.

The ‘Coffee Design Awards’ will showcase participants’ inspiring designs, including packaging, designing brand logos, equipment, and space decor, evaluated by an expert panel. The ‘Best New Product’ competition highlights innovative and high-value new products in the coffee industry.

Furthermore, the exhibition will feature a wide array of events and activities, including ‘Roasters Village’, ‘Cupping Room’, and ‘Brew Bar’.

It will also include several panel discussions and specialised workshops focusing on sustainability, optimal resource management, and sustainable practices, signifying the global coffee community’s commitment to encouraging the responsible production of coffee.

World of Coffee Dubai will attract coffee enthusiasts, experts, and professionals, providing a dynamic platform to connect with the global coffee community, discover new products, share insights, and build connections with industry leaders, said a statement.

Attendees will include leading coffee experts, pioneers, café owners, and baristas.

 

Coffee lovers in Dubai are in for a date of excitement and challenge in the Barista League 202

Coffee enthusiasts and baristas alike are gearing up for an unforgettable night of caffeine-fueled fun as The Barista League makes its way to Dubai on January 23, 2024. Hosted at the RAW Coffee Company, located next to RTA Carpark WH10, the event promises three rounds of intense challenges, good vibes, plenty of drinks, and a DJ to keep the energy high.

Competing in Teams of Two

The Barista League is not your typical barista competition. Teams of two will compete in three fast-paced and interdisciplinary rounds, showcasing their coffee-making skills. The competition is designed to be accessible to everyone, from new baristas to seasoned world champions, with no need for special training or equipment. The event promotes a sense of community and camaraderie within the coffee industry.

Applications for the Dubai event are already closed, and participants are eagerly awaiting the unique challenges that await them.

Exciting Prizes Await the Champions

Aside from the thrill of the competition, participants have their eyes on the grand prize – an all-expenses-paid coffee vacation to a mystery coffee-producing location. The winning team in Dubai will join other champions from The Barista League events in 2023 on this extraordinary trip, providing an opportunity to connect with local baristas, visit coffee farms, meet producers, and indulge in a coffee-centric experience.

Special Guests and Interactive Activations

The event is not just about competition; it’s also a celebration of the coffee community. Special guests will be in attendance, and thanks to sponsors like Oatly and Toddy, attendees can participate in engaging activations.

Toddy will be serving delightful “Mazagran mocktails” with cold-brew coffee, while Oatly offers a chance to win swag items with their “Flip the carton” game. Attendees can also test their sensory skills and experience Round 2 of the competition as an audience member with the “Guess the Infusions” activity.

Brew Bar Extravaganza

Coffee enthusiasts are in for a treat at the Brew Bar, thanks to Poursteady and Baratza. Roasters such as Archers, ROR, Blacksmith, and South Coffee will be present, allowing attendees to meet the experts, taste different coffees, and geek out with Poursteady.

Exploring Dubai’s Culinary Scene

The Barista League is not just about coffee; it’s also an opportunity to explore Dubai’s culinary scene. RAW Coffee Company will serve a limited menu of delicious dishes, including vegetarian fried rice and veggie Mexican nachos.

Tickets, Accessibility, and Sustainability

Early Bird Tickets are available for 17 AED until two weeks before the event, with General Admission at 34 AED. Part of the ticket price will go toward offsetting carbon emissions for the event.

The event is wheelchair accessible, but attendees should be prepared for loud music, an MC, haze machines, and neon lights. Organizers encourage good hygiene practices and respect for each other’s boundaries in light of health and safety considerations.

Building a Coffee Community: The Barista League’s Journey

Founded in 2015 by Steve Moloney, The Barista League aims to bring baristas together, creating accessible and sustainable events for coffee enthusiasts worldwide. From its humble beginnings in Sweden, The Barista League has grown to host events across four continents, emphasizing inclusivity, accessibility, and sustainability.

Closing Thoughts: Brewing Better Coffee Events

The Barista League stands out for its commitment to making coffee events accessible, sustainable, and enjoyable for everyone. As the competition unfolds in Dubai, participants and attendees alike are sure to leave with more than just memories – a shared love for coffee and a sense of community that transcends borders. Whether you’re a competitor or a spectator, The Barista League promises a night of coffee, camaraderie, and unforgettable experiences. So, grab your tickets, savor the brews, and be part of this global coffee celebration!

Seed Coffee Roasters Brewing Excitement with January 2024 Initiatives

Seed Coffee Roasters, a distinguished specialty coffee company based in Abu Dhabi, has ushered in the new year with three noteworthy announcements set to captivate coffee enthusiasts throughout Dubai and the UAE.

1. World of Coffee Dubai 2024: A Date with Coffee Excellence

Seed Coffee Roasters proudly unveils its participation in World of coffee Dubai 2024, the region’s paramount coffee industry event, slated to unfold from January 21 to 23 at the Dubai World Trade Center. Coffee aficionados are cordially invited to join the company in this immersive experience, featuring exclusive tasting sessions and educational opportunities in latte art, allowing attendees to delve into the intricacies of coffee creation.

Emphasizing a curated blend of flavor and knowledge, Seed Coffee Roasters extends an invitation to elevate participants’ coffee expertise through its specialized academy.

2. January Courses: Crafting Coffee Mastery

Furthering its commitment to coffee education, Seed Coffee Roasters announces the launch of Specialized Coffee Association courses and training throughout January 2024. This month-long journey offers enthusiasts an opportunity to refine their skills in various aspects of coffee arts – from roasting techniques to fundamental coffee preparation skills. Registration is open, and interested individuals can secure their spot by sending a direct message via the company’s Instagram account or visiting their website.

3. Free Community Event on January 7, 2024: A Celebration of Coffee Culture

In a bid to foster community spirit within the coffee realm, Seed Coffee Roasters extends a warm invitation to all coffee lovers for a free event on January 7, 2024. This special gathering promises engaging tasting sessions, insightful workshops, and open discussions exploring the authentic aspects of coffee quality and standards. Attendees can anticipate connecting with like-minded individuals and contributing to the thriving coffee community, all while savoring complimentary food and beverages provided by Seed Coffee Roasters.

As a company deeply committed to the essence of what lies within the cup, Seed Coffee Roasters prioritizes customer satisfaction, whether in running coffee establishments or distributing beans. Notably, the company emphasizes direct relationships with coffee producers, ensuring transparency from farm to cup. By hand-selecting farmers based on criteria like environmental sustainability, human rights, and business integrity, Seed Coffee Roasters maintains a dedication to fostering lasting relationships and full traceability within the coffee supply chain.

Specialty Coffee Association Opens Global Nominations for the 2024 Sustainability Awards

Prepare for a groundbreaking moment in the coffee industry as the Specialty Coffee Association (SCA) announces the commencement of nominations for the highly esteemed 2024 Sustainability Awards. This distinguished recognition serves as a guiding light, spotlighting the outstanding contributions of both for-profit and non-profit organizations in crafting a sustainable trajectory for the coffee sector.

Extended Submission Deadline: January 31, 2024

The 2024 Sustainability Awards recognize for-profit and non-profit organizations that advance sustainability in the coffee sector while inspiring others to initiate similar endeavors.

Since 2004, the SCA has recognized outstanding work in the field of sustainability with its annual Sustainability Awards. The companies, organizations, projects, and people receiving these awards have not only dedicated themselves to confronting the enormous challenges facing the specialty coffee industry—from climate change to gender inequality—but also to collaborating across geographies, cultures, and value chain roles, and to sharing the lessons they have learned for the benefit of the entire coffee sector.

This year’s 2024 Sustainability Award Winners will be announced in 2024.

Winners will be recognized for their achievement at the SCA Expo in Chicago, USA, from April 12-14, 2024, and at World of Coffee Europe in Copenhagen, Denmark from June 27-29, 2024.

The 2024 Sustainability Awards are generously brought to you by TricorBraun Flex.

We are now accepting Nominations for the 2024 Sustainability Awards. The deadline to submit an application is January 31, 2024.

Categories:

FOR-PROFIT:

This award recognizes the role that for-profit companies play in the sustainability of the coffee sector. Please note that this award is for businesses that have been operating for at least three years. Products, projects, and ideas do not qualify for the award.

Judging Criteria:

Exceptional approach. For-profit organizations will pursue equity, prioritize mutual benefits, and address intertwined social, economic, and environmental challenges facing coffee value chains.
Adaptability. Business practices will be relevant to companies of various sizes and across diverse cultures and geographies.
Impact. Businesses will clearly articulate how their models have achieved measurable results.
Equitable Value Distribution. The SCA uses the Sustainability Awards to advance its sustainability agenda by shaping mindsets about how value is created, measured, and distributed in coffee value chains and within firms. For-profit organizations will be evaluated on their efforts towards distributing value more equitably.
For this question, please bear in mind that the SCA does not use “value” to solely refer to money, but rather to a combination of different types of reward in relation to the cost or investment made.

“Equitable distribution” refers to how the total value (monetary and non-monetary) created by all actors in the coffee system is distributed among them. Equitable distribution does not result in everyone receiving the same reward, but rather the right reward for the value they add, the risks they take, and the costs they bear.

Eligibility and Process:

This annual award is open to SCA members. Applications must be submitted by, or on behalf of, a business in operation for a minimum of three years. An individual may submit applications for multiple businesses.

For 2024, there will be two rounds of review: first, a team of SCA staff will review all submissions that meet the requirements listed in the form below, considering a wide range of applicationsfrom across the specialty coffee industry.

A second round of applicants will be selected as finalists and may be asked to provide additional information to a panel of judges comprised of previous SCA Sustainability Award Winners.

Prize:

SCA Sustainability Award Winner plaque
SCA Sustainability Award Winner logo for promotional use
Recognition on sca.coffee, in SCA News article and in press release
One complimentary three-day pass to the 2024 Specialty Coffee Expo in Chicago, USA, and/or one complimentary three-day pass to the 2024 World of Coffee Europe in Copenhagen, Denmark
Sustainability Awards Reception in the SCA Community Lounge at Expo and World of Coffee events (specific times to be determined)
Option to design and deliver a Lecture at either the Expo or the World of Coffee event
A US $1,500 travel stipend to attend the 2024 Expo and/or World of Coffee Europe events events

NON-PROFIT:

This award celebrates a non-profit organization (or one of its projects) that advances the coffee sector’s pursuit of sustainability. Please note that this award is only for organizations/projects that have been operating for at least three years. Products, companies, business models, and ideas do not qualify for the award.

Judging Criteria:

Exceptional approach. Non-profit organizations will pursue equity, prioritize mutual benefits, and address intertwined social, economic, and environmental challenges facing coffee value chains.
Adaptability.

Organization practices will be relevant to organizations of various sizes and across diverse cultures and geographies.
Impact.

Organizations will clearly articulate how their models have achieved measurable results.

Equitable Value Distribution. The SCA uses the Sustainability Awards to advance its sustainability agenda by shaping mind

sets about how value is created, measured, and distributed in coffee value chains and within firms. For-profit organizations will be evaluated on their efforts towards distributing value more equitably.

For this question, please bear in mind that the SCA does not use “value” to solely refer to money, but rather to a combination of different types of reward in relation to the cost or investment made.

“Equitable distribution” refers to how the total value (monetary and non-monetary) created by all actors in the coffee system is distributed among them. Equitable distribution does not result in everyone receiving the same reward, but rather the right reward for the value they add, the risks they take, and the costs they bear.

Eligibility and Process:

This annual award is open to SCA members. Applications must be submitted by, or on behalf of, an organization or project in operation for a minimum of three years. An individual may submit applications for multiple organizations/projects.

For 2024, there will be two rounds of review: first, a team of SCA staff will review all submissions that meet the requirements listed in the form below, considering a wide range of applications from across the specialty coffee industry.

A second round of applicants will be selected as finalists and may be asked to provide additional information to a panel of judges comprised of previous SCA Sustainability Award Winners.

Prize:

SCA Sustainability Award Winner plaque
SCA Sustainability Award Winner logo for promotional use
Recognition on sca.coffee, in SCA News article and in press release
One complimentary three-day pass to the 2024 Specialty Coffee Expo in Chicago, USA, and/or one complimentary three-day pass to the 2024 World of Coffee Europe in Copenhagen, Denmark
Sustainability Awards Reception in the SCA Community Lounge at Expo and World of Coffee events (specific times to be determined)
Option to design and deliver a Lecture at either the Expo or the World of Coffee event
A US $1,500 travel stipend to attend the 2024 Expo and/or World of Coffee Europe events

A note on the Individual Award:

The SCA is reevaluating how to best identify and celebrate individuals from across the value chain who have contributed to advancing sustainability in the coffee industry and will pause the Individual Award until further notice.

If you have any questions on how to complete your submission, please contact: [email protected]

The Resurgence of Coffee as a Trendy Lifestyle and Cultural Expression

You might have seen yet another influencer coffee brand launch on social media, have noticed your colleagues making their own drip coffee in the office kitchen rather than using the machine, or even seen lines form at your local independent coffee shop.

Whatever way, it’s clear that coffee drinking has become a trend, something more than just getting a caffeine hit.

“With drinks and snacks becoming must-have items with cool currency, coffee has become a steady go-to as a vehicle for affordable luxury and lifestyle expression,” Claire Lancaster, head of food and drink forecasts at consumer and product forecasting company WGSN, told CNBC.

“We’ve seen a trend over time towards premiumization,” she explained, adding that this has been reflected in a growing preference for higher quality coffee, both in how it is brewed and where it originates from, as well as different types and flavors.

The Bean Shop, an artisan coffee roastery in Scotland that offers online ordering, has noticed a surge in customers.

“There has a been a big increase in people making speciality coffee at home,” one of it’s owners, Lorna Bruce, told CNBC. “People love to try something new.”

Elsewhere, AeroPress, a company that produces popular coffee makers, told CNBC that it has seen sales increase, as well as a “dramatic” rise of interest from second-party retailers. In the past year, the company has gained two major retail partners including Walmart
, Chief Marketing Officer David Cole told CNBC.

As consumers pick up new ways of brewing, they continue buying the necessary accessories like filters, Cole added.

In the U.K., AeroPress sales between December 2022 and December 2023 grew by 40%, and the company now distributes its products to over 400 retailers like roasters and small coffee shops, a company representative said.

Besides AeroPress, other popular coffee-making methods include pour-over or drip coffee makers (like V60s or Chemex coffee makers) as well cafetières and moka pots that boil coffee on the hob.

Many of these methods are historically popular in certain regions, like cafetières in France and moka pots in Italy, but have recently gone global.

How coffee became cool

But how did coffee go from a standard, easily accessible caffeinated drink to being a major trend? Well, the Covid-19 pandemic and resulting lockdowns appear to be one reason.

“Lockdown meant people took the time to make the drinks that they’d normally get on the go,” the Bean Shop’s Bruce said.

“Customers tell us that they ‘can’t drink supermarket coffee now’ and they have gotten used to the freshly roasted flavors and aromas you get when coffee is brewed within a couple of weeks of roasting,” she added.
Consumers also appear to value small things like coffee drinking more now, Melanie Birnbaum, chief brand officer at Nespresso, told CNBC.

“Recent years have reaffirmed the value in simple pleasures and little luxuries like a cup of coffee,” she said, adding that this has prompted consumers to seek out higher quality produce.

“At the same time, some of the creativity and sense of exploration is being driven by social media, where new and inventive recipes are shared on TikTok,” she added.

WGSN’s Lancaster has also identified social media as a key driver of coffee’s coolness.

“Gen Z and TikTok are shaping coffee culture,” she said, pointing out that certain hashtags like #CoffeeTok have grown significantly in the past year.

There is also some overlap with the pandemic. For example, trendy coffee drinks like the Dalgona coffee (which involves whipping coffee powder, water and sugar to create a cream-like substance before adding milk) went viral on social media in 2020.

Coffee trends ahead
Social media is also a driver behind some of the trends that are on the horizon for coffee, Lancaster noted, as brands gain traction there if they have a “cool” element to them — and new coffee-making methods are shared frequently.

Another key trend ahead is coffee with add-ons that are designed to boost wellbeing and health, Lancaster pointed out. This has even reached large companies like Nespresso, which has launched blends enriched with Ginseng or vitamin B12 – or “functional coffee” as Birnbaum calls it.

“Some people are looking for something extra in their day,” she said. “These blends have added wellbeing benefits like vitamins or extra caffeine.”

Other growing trends include specific coffee styles being exported from their traditional markets, like Vietnamese coffee, made with condensed milk, and Indonesian Kopi coffee, which is based on partially digested coffee cherries, Lancaster explained.

And of course, innovations to at-home brewing devices and technologies aren’t going anywhere either, Lancaster added.

China’s Surging Coffee Culture Sparks Intense Competition Among Global and Local Chains

Chinese coffee consumption is growing quickly, spurring cut-throat competition between local and foreign coffee chains that have opened thousands of branded shops in recent months and surpassed the number of coffee stores in the United States.

Analysts expect China’s growing thirst for coffee to be a key driver of future demand for the beans as coffee shops expand beyond Beijing and Shanghai to dozens of mid-sized cities where young professionals have warmed to the beverage.
China’s rising coffee demand is an opportunity for international chains like Starbucks and Tim Hortons that are investing heavily in China, though they face a steep challenge from rapidly expanding local brands.

Data from the International Coffee Organization sent to Reuters shows coffee consumption in China grew 15% in the year-long season ended in September from the previous cycle to 3.08 million bags.
“The Chinese consumer is increasingly adopting Western life styles and coffee is obviously one of the beverages that represent that,” said Jason Yu, greater China managing director of market research firm Kantar Worldpanel.

The number of branded coffee shops in China grew a staggering 58% in the last 12 months to 49,691 outlets, according to Alegra Group, a company that tracks growth of coffee chains.
There is harsh competition between the local chains and international chains, said Matthew Barry, a beverages analyst for Euromonitor. Each one is trying to grab as big a share as they can of the growing market, he said.

Alegra Group estimates China’s Luckin Coffee (LC0Ay.MU) added 5,059 stores in the last 12 months, while another Chinese chain, Cotti Coffee, opened 6,004 outlets in the period.

“The scale of the opportunity is such that both (local and international chains) will have to be very aggressive in facing off against the other and I think that should ensure a very dynamic marketplace in the next few years,” Barry said.

U.S.-based Starbucks (SBUX.O) opened 700 stores in China in the last year and said it is on track to operate around 9,000 stores in the country by 2025, while Canada’s Tim Hortons plans to have 3,000 stores in the country in four years.

Seizing market share is one of Luckin’s core targets, Chief Executive Jinyi Guo said during the firm’s third quarter earnings call.

Store openings are now happening in China’s smaller cities, Jason Yu said, which still have millions of inhabitants each.

“So that basically means in those places there’s still a lot of white space for coffee chains to grow,” he said.

Zixi Zhao, a 20-year old Beijing student, said he drinks coffee every day.

“I started drinking when I went to college,” he said. “I don’t drink much tea in general, but my mom, my dad, my grandmother they all drink tea.”

Ruoxuan Zhao, a 19-year-old student from Beijing, said drinking coffee was part of the fast-paced lifestyle of young people in China, who welcome the caffeine boost.

HAPPY GROWERS
The development is good news for coffee producers already benefiting from high prices due to adverse weather in some growing regions. Arabica coffee futures are trading near the highest in eight months, while robusta coffee hit the highest in 15 years last week.

China imports coffee mostly from Africa and South America.

Brazil’s coffee exporters group Cecafe said that shipments to China will nearly triple in 2023 to surpass 1 million bags for the first time, making China its eighth-largest market.

The United States Department of Agriculture sees China using 5 million bags of coffee in the new season (2023/24), which would make it the world’s seventh-largest consumer.

Chinese coffee consumption still pales when compared to top consumers the United States and Brazil that use more than 20 million bags per year. But the growing demand signals China is undergoing a cultural change similar to other tea-loving Asian countries including Japan and South Korea.

World of Coffee Dubai 2024: Exhibitor List is Now Live!

DUBAI, UAE – December 29, 2023 – World of Coffee Dubai is proud to announce that the eagerly awaited Exhibitor List is now live on the official website of the event .
Get an exclusive sneak peek into the future of specialty coffee by exploring the diverse lineup of exhibitors who will be gracing our show floor.

Whether you are a seasoned industry professional looking to expand your business or an aspiring entrepreneur starting from scratch, the Exhibitor List is your guide to connecting with the finest specialty coffee brands at World of Coffee Dubai.

Event Details:

Date: January 21-23, 2024
Time: Day 1 and Day 2 (10 am to 6 pm), Day 3 (10 am to 4 pm)
Location: Dubai World Trade Centre, Z’abeel Halls 4, 5 & 6, Dubai, United Arab Emirates.

Why Participate:
Following the resounding success of the previous editions, World of Coffee Dubai 2024 is set to engage a diverse audience from the United Arab Emirates and beyond. Tailored for the UAE’s coffee businesses and those aspiring to enter the Middle East’s burgeoning coffee industry, #WOCDubai promises a dynamic experience.

Explore the bustling trade show floor and partake in popular show features, including the Roaster Village, UAE National Championships, SCA Community Lounge, Best New Product Competition & Display, Lectures, and much more.

The Top 10 Coffee-Producing Countries of 2023

In a recent publication by the World Population Review, comprehensive statistics regarding global coffee production have been unveiled, spotlighting the ten leading nations in this vital industry. Strikingly, the roster of top coffee producers markedly differs from the list of nations that rank highest in coffee consumption.

Before delving into the specifics of the leading coffee-producing countries, it is pertinent to acquaint ourselves with some noteworthy aspects of coffee cultivation. Originating as a fruit from coffee trees, the growth of coffee mirrors the intricate journey from seed to plant, a process that is not universally conducive to sustainable cultivation. Tracing its roots to the Ethiopian region, coffee cultivation and consumption subsequently permeated Yemen before spreading globally.

Coffee cultivation predominantly thrives in regions proximate to the equator, constituting the “coffee belt” between 25 degrees north and 30 degrees south. Encompassing Central and South America, Africa, and parts of Asia, this belt signifies the optimal climate for coffee growth, situated between the Tropics of Cancer and Capricorn.

Distinguished by two primary types, Arabica and Robusta, coffee beans contribute substantially to global production. Arabica beans are renowned for their mild and smooth flavor, while Robusta beans exhibit a bolder, more robust taste and higher caffeine content. Together, these two varieties account for the majority of the world’s coffee output.

While approximately seventy countries engage in coffee production, not all nations with coffee cultivation facilities export their products. Focusing on those actively contributing to the global market, fifty countries partake in coffee production and export.

Presented below is a list of the ten foremost coffee-producing countries, along with their respective annual production quantities (tons), based on the latest data from the Food and Agriculture Organization of the United Nations (FAO):

  1. Brazil – 2,993,780 tons
  2. Vietnam – 1,845,033 tons
  3. Indonesia – 765,415 tons
  4. Colombia – 560,340 tons
  5. Ethiopia – 456,000 tons
  6. Honduras – 400,674 tons
  7. Uganda – 374,760 tons
  8. Peru – 365,582 tons
  9. India – 334,000 tons
  10. Guatemala – 226,700 tons

Further insights into three of the top ten coffee-producing nations offer a glimpse into their distinctive contributions to the global coffee industry:

Brazil: Undoubtedly, Brazil emerges as the foremost producer, both in quantity and pounds. Concentrated in São Paulo, Paraná, and Minas Gerais, Brazil’s coffee production primarily employs the dry process, emphasizing natural drying through exposure to sunlight.

Indonesia: Counted among the prolific Asian coffee producers, Indonesia boasts approximately one and a half million farmers engaged in coffee farming and production. Renowned for rarities such as kopi luwak, Indonesia’s coffee industry exhibits a dedication to quality, reflected in the premium status of its beans, including the expensive Kopi Luwak.

Honduras: Benefiting from geographical elevations exceeding the required altitude for coffee cultivation, Honduras stands out among coffee-producing nations. The country’s success in coffee production is attributed to strategic geographic advantages, with elevations reaching three thousand feet higher than necessary, contributing to its prominence in the global coffee market.

Top 10 Nations Leading Coffee Consumption in 2023

Coffee, celebrated for its captivating aroma and invigorating caffeine content, remains one of the globe’s most cherished beverages.More than 400 billion cups of coffee are consumed annually. Cultivated in over 70 tropical countries, its popularity knows no bounds.

Considered the world’s second-largest exported commodity, following oil, coffee production is spearheaded by Brazil, Vietnam, and Colombia. Surprisingly, the highest per capita consumption occurs in Scandinavian nations, where the dark and chilly winters elevate coffee to a prized beverage. In the United States, annual consumption hovers around 4.4 kilograms or 9.7 pounds per person, ranking the nation as the 25th largest consumer on a per capita basis, with an average of three cups consumed daily.

Recently, the World Population Review unveiled statistics on global coffee consumption for the year 2023. The list underscores the dominance of Scandinavian countries in the top positions, revealing a surprising absence of any Arab nations despite their historical connection with coffee production, notably in Yemen and the Arabian Peninsula.

Notably, none of the major coffee-producing countries, such as Brazil and Colombia, secured a spot on the list, highlighting a distinctive gap between production and consumption.

The Top 10 Coffee-Consuming Countries Per Capita

Analyzing the data reveals Finland as the undisputed leader, boasting a remarkable annual consumption of 12 kilograms (26 pounds) per person. The top 20 countries, each with a distinctive coffee culture, include:

Finland – 12 kg / 26 lbs: Leading the world, Finns savor approximately four cups daily, with a legally mandated 10-minute coffee break for workers.

Norway – 9.9 kg/22 lbs: Norwegians, consuming over three cups daily, view coffee shops as social hubs rather than workspaces.

Iceland – 9 kg / 20 lbs: In Iceland, where beer was illegal until 1987, coffee serves as a crucial social drink, offered customarily to visitors.

Denmark – 8.7 kg/19 lbs: “Kaffeslabberas” signifies informal gatherings where coffee and cake are served, a tradition extended to weddings.

Netherlands – 8.4 kg/19 lbs: Dutch traders introduced coffee to the West, a historical feat shaping the global coffee landscape.

Sweden – 8.2kg/18lbs: The Swedes embrace “Fika,” a term for a prolonged coffee break fostering social connections.

Switzerland – 7.9 kg / 17 lbs: Combining coffee and wine in “Luzerner Kafi,” the Swiss contribute to coffee innovation, exemplified by Nespresso.

Belgium – 6.8 kg / 15 lbs: Belgian cities boast numerous cafes, with Café Wittamer serving the distinctive brulote espresso.

Luxembourg – 6.5 kg / 14 lbs: Despite its size, Luxembourg houses numerous cafes, from elegant establishments to quaint coffee shops.

Canada – 6.5 kg / 14 lbs: Representing the sole non-European entry, Canada pioneers coffee chains, notably Tim Hortons, a dominant force in the nation’s coffee culture.

This data provides a snapshot of the dynamic interplay between culture and coffee consumption, revealing unexpected leaders and underscoring the global diversity in the appreciation of this beloved beverage.

Haraz: A Journey into the Heart of Yemeni Coffee

In the rich tapestry of coffee’s history, Yemen holds a special place. It was from Yemen that the world first tasted coffee, and the roots of the global coffee trade dig deep into its soil. While historians debate the origin of coffee—Ethiopia or Yemen—one fact remains indisputable: without Yemen, coffee would be an unknown entity.

Historical records point to Yemeni Sufis in the early fifteenth century as the first to elevate coffee from a mere beverage to a social ritual, using it to stimulate their minds during nightly worship. Yemeni coffee stands as the epitome of quality and commands a staggering price, with a pound fetching $240 and a kilo commanding around $500. Europe and the United States are the primary importers, despite dwindling production.

Coffee thrives across Yemen, but certain regions have etched their names in coffee history. Among them, Haraz, renowned for its towering mountains, some reaching 3000 meters above sea level,Coffee is grown there at altitudes, some of which reach 2,600 meters above sea level and terraced gardens crafted by Yemeni hands, transforming the landscape into lush coffee farms.

Haraz is synonymous with picturesque houses rising above the clouds, their roofs adorned with vibrant hues mirroring the splendor of drying coffee berries scattered around. Historical accounts trace coffee cultivation in Haraz back over 500 years.

Our guide into the heart of Haraz was Abdul Latif Al-Jaradi, a certified coffee expert from quality coffee institute   and founding shareholder of “Mocha Story” and “Coffee Story” companies exporting Yemeni coffee. Al-Jaradi has not only preserved endangered coffee varieties but also propagated them on a private farm with 300 thriving trees.

Haraz, according to Al-Jaradi, is divided into four distinct coffee-producing sections: eastern Haraz, western Haraz, Saafan, and Bani Ismail. Each region boasts its unique character and coffee profile, shaped by differences in terrain, environment, water, and soil.

Eastern Haraz coffee captivates with its unparalleled sweetness and fruitiness. In contrast, western Haraz coffee stands out with tropical fruity overtones, unique incense notes, intense sweetness, and exceptionally hard beans. Saafan coffee charms with its floral and sugary notes, while Bani Ismail coffee, often likened to chocolate, offers a blend of nuts, caramelization, and distinctive circular beans.

Haraz’s elevation, ranging from 1,700 to 2,600 meters above sea level, produces dense and sweet coffee beans. Al-Jaradi emphasizes that these heights are not just numbers but a testament to the careful cultivation on ancestral terraces.

Al-Jaradi identifies Al-Jaadi Al-Shirqi and Al-Jaadi Al-Daariti as prevalent in Haraz, with Saafan favoring the apple variety. Meanwhile, Bani Ismail boasts the Al-Khattab variety, renowned globally for its unique characteristics.

Despite being one of Yemen’s leading coffee producers, Haraz faces challenges from climate change. Al-Jaradi notes the reliance on traditional farming methods, with no machines intervening in plowing or harvesting. Coffee, akin to a family member, receives meticulous care, and the return mirrors the attention invested.

Recent changes in post-harvest practices, including selective harvesting and meticulous drying methods, have revived Haraz coffee’s reputation on the global stage.

In conclusion, Haraz remains a captivating chapter in the saga of Yemeni coffee. Its unique terroir, diverse coffee varieties, and the dedication of its cultivators echo through the ages. As climate change poses challenges, the resilience of Haraz’s coffee farmers keeps this ancient tradition alive, ensuring the world continues to savor the magic of Yemeni coffee.