International Coffee Organization Launches Comprehensive Guide to Celebrate International Coffee Day 2025

Dubai – Qahwa World

The International Coffee Organization (ICO) has released a comprehensive guide to help individuals and institutions celebrate International Coffee Day 2025, taking place on October 1st under the theme “More Than Ever: Embracing Collaboration for Collective Action.” The guide highlights that coffee is not just a beverage, but a symbol of cooperation and collective effort, from the farm to the consumer’s cup.

What Does the Guide Include?

The ICO has prepared a communications toolkit featuring:

Customizable campaign images

Social media graphics

Posters and banners

All materials are available in English, French, Spanish, and Portuguese, and can be downloaded directly from the ICO’s official website to help spread a unified global message.

Join the Campaign with #ICD2025

The ICO invites everyone to participate in the digital campaign by completing the phrase:

“Coffee is Collaboration because…”

and sharing it across social media platforms using the official hashtag #ICD2025.

The Message for 2025

In its statement, the ICO emphasized: “The true power of the coffee sector lies in the unity of all its actors – from producers to consumers. Collaboration is what makes coffee a vital part of solutions to economic and social development. In 2025, a year full of challenges, we reaffirm our commitment to walk side by side for the common good.”

A Global Call to Action

Through this guide, International Coffee Day becomes more than a symbolic celebration. It offers practical tools and opportunities for engagement, from sharing campaign visuals and organizing local events to telling personal coffee stories that reflect the spirit of collaboration.

With this guide, the ICO empowers everyone — from cafés and companies to individuals — to join the global movement of celebrating coffee and embracing collaboration more than ever.

International Coffee Day 2025: ICO Launches Global Campaign “Embracing Collaboration More Than Ever”

London – Qahwa World

The International Coffee Organization (ICO) has announced the theme for International Coffee Day 2025, celebrated worldwide on October 1: “Embracing Collaboration More Than Ever.”

The annual event brings together millions of people across the globe to celebrate coffee and recognize the farmers, cooperatives, traders, roasters, baristas, and consumers who contribute to making coffee the world’s most beloved beverage. This year’s campaign underscores that coffee is synonymous with collaboration and calls on all stakeholders to unite in a spirit of solidarity and shared purpose.

Collaboration at the Core

The ICO emphasizes that the 2025 theme highlights the essential role of collaboration across the coffee value chain in ensuring sustainable livelihoods and shared prosperity. By strengthening links from crop to cup, the campaign positions coffee as a driver of income generation, sustainable development, and resilient communities.

Vanúsia Nogueira, Executive Director of the ICO, stated:

“Coffee is a product of many hands and many hearts. When farmers, cooperatives, researchers, roasters, traders, baristas and consumers work together, we create opportunities for income, resilience and environmental stewardship. This year’s campaign calls for practical collaboration that delivers real benefits along the whole chain. Join us — take part in the challenges and show how, together, coffee can be a force for good.”

Digital Campaign and Global Participation

The 2025 initiative will feature a refreshed, interactive website and encourage digital participation through the hashtag #ICD2025. Among the activities, participants will be invited to complete the phrase “Coffee is collaboration because…” in posts or videos, showcasing the many ways coffee connects people across the globe.

The ICO invites governments, industry partners, civil society, cooperatives, and consumers to get involved by:

Registering events and activities on the official campaign website

Promoting the hashtag #ICD2025 through their communication channels

Recording short videos with the campaign phrase and tagging @icocoffeeorg

A full communications toolkit and multilingual resources are available at www.internationalcoffeeday.org

About the ICO

The International Coffee Organization is the only intergovernmental body focused on enhancing the sustainability of the global coffee sector. It provides official statistics on production, trade, and consumption, and develops public-private partnerships and technical cooperation projects to foster progress and resilience in the industry. More information is available at www.ico.org