Lessons from Jack Simpson, World Barista Champion 2026

By: Sonam Sherpa

What a privilege it was to meet Jack Simpson, World Barista Champion 2026.

I had the opportunity to spend a few moments speaking with him, and the insights he shared were deeply grounding and inspiring. Here are a few lessons that stayed with me:

  • 1. Discipline gives dreams direction

We all have dreams, but without discipline, they remain ideas. True progress happens when dreams are supported by consistent, focused discipline.

  • 2. Compete with purpose

Competition is not just about winning. It’s about why you compete. Having a clear purpose—whatever that may be—becomes the fuel that pushes you through long and demanding training days.

  • 3. Comeback mentality

Imagine reaching the World Barista Championship, finishing as first runner-up, and missing the title by just one point. Instead of stopping, he reset everything and started again from zero—only to return and make it happen the very next time.

  • 4. Building confidence through repetition

Presenting in front of a crowd is never easy. Confidence is built by practice—presenting again and again in front of friends and colleagues until it becomes second nature.

  • 5. It’s okay to make mistakes

Mistakes are part of the process. No one is perfect, and growth comes from accepting that reality.

I asked him a question that had been on my mind ever since he became World Barista Champion 2026:
What was going through your mind when third place was announced, and only two of you remained—just one step away from the title?

His answer was calm, grounded, and incredibly real:
“I was actually preparing myself to accept any result

Jack Simpson Wins 2025 World Barista Championship in Milan

Milan – Qahwa World

The global coffee community witnessed a new milestone in excellence as Jack Simpson of Australia was crowned the 2025 World Barista Champion at HostMilano in Italy, marking the culmination of five days of intense performances, creativity, and mastery in coffee craftsmanship.

Organized under the World Coffee Championships umbrella, the event celebrated its 25th year by bringing together 51 national champions from across the world, each representing their country’s unique coffee identity and innovation.

After four rigorous rounds — including preliminary, semi-final, and final stages — the judges announced the top six baristas whose artistry and precision stood out on the world stage.

🏆 Final Rankings – World Barista Championship 2025:

Jack Simpson (Australia) – Axil Coffee – 643.0 points

Simon SunLei (China) – Marus Coffee – 628.0 points

Ben Put (Canada) – Monogram Coffee – 592.5 points

Jason Loo (Malaysia) – Contour – 588.5 points

Hiroki Ito (Japan) – Sarutahiko Coffee – 566.0 points

Christopher Sahyoun Hoff (Denmark) – April – 412.0 points

Jack Simpson Crowned 2025 World Barista Champion in Milan

Throughout the competition, baristas showcased not only their technical skills but also their ability to tell stories through coffee — emphasizing sustainability, producer relationships, and sensory innovation. Each espresso served represented years of dedication to quality, community, and the evolving culture of specialty coffee.

Jack Simpson’s victory, representing Axil Coffee Roasters, cements Australia’s legacy as one of the world’s leading specialty coffee nations. His routine impressed judges with a balanced combination of flavor clarity, storytelling, and technical precision.

The 2025 World Barista Championship was powered by the Qualified Sponsors: Espresso Machine Sponsor; Grinder Sponsor Victoria Arduino; and Water Filtration Sponsor BWT water+more — who continue to support excellence and innovation within the barista profession.

As the curtains closed at HostMilano, the WBC reaffirmed its role as the world’s premier stage for barista talent, shaping how coffee is experienced across cultures and continents.