Author: Qahwa World

Arada has introduced a fresh brew to the UAE’s coffee scene with the launch of the renowned Australian concept The Reformatory Lab, expanding its growing portfolio of consumer-focused brands and bringing a globally inspired specialty coffee experience to local audiences.

Founded in Sydney by fourth-generation Colombian coffee farmer and comic book enthusiast Simon Jaramillo, The Reformatory Lab began as a bold vision to transform a former garage into the iconic “Bat Cave” café. It quickly became a hub in Surry Hills, offering coffee lovers a unique lab-style experience that showcased innovative brewing methods and the freshest beans — from farm to cup.

Now debuting in Dubai, The Reformatory Lab has opened its first UAE outlet at the W Residences Sales Center in Dubai Harbour, near the Dubai Harbour Yacht Club. Arada plans to open 10 additional locations across Dubai, Sharjah, and Abu Dhabi over the next three years, alongside a central roasting facility in Dubai.

Ahmed Alkhoshaibi, Group CEO of Arada, stated:
“The Reformatory Lab meets the growing demand for elevated coffee experiences in the UAE. Through this launch, we aim to offer our customers something truly distinctive.”

Simon Jaramillo, General Manager of The Reformatory Lab, added:
“We want to bring something different to the UAE’s coffee culture and show how a great cup of coffee can brighten anyone’s day.”

The brand offers a diverse range of premium coffee blends sourced from Colombia, India, Indonesia, Costa Rica, Panama, Ethiopia, Kenya, Burundi, El Salvador, Java Island, and Brazil — each crafted through five distinct processing methods to ensure a rich, multi-layered flavor profile.

For years, the flat white and cortado have dominated coffee menus, but a new contender is gaining attention: the long black. While popular in Australia and New Zealand for decades, this espresso-based drink is now making waves in the UK, attracting a growing number of enthusiasts.

What is a Long Black?

A long black is made by pouring a double shot of espresso over hot water, preserving the espresso’s crema—the rich, golden foam on top. This distinguishes it from an Americano, where hot water is added after the espresso, often dissipating the crema and diluting the flavor.

According to Edwin Harrison, co-founder of Artisan coffee shops in London, the long black offers a smoother, silkier texture compared to the more diluted Americano. “It maintains the integrity of the espresso, allowing for a fuller flavor and better mouthfeel,” he explains.

How to Make a Long Black

A well-made long black requires careful preparation. Baristas typically pull a double espresso shot into a separate glass before gently pouring it over 150ml to 200ml of hot water in the serving cup. This technique helps preserve the crema and ensures a balanced flavor profile. In contrast, an Americano is often made with a higher water ratio, creating a much longer drink with a milder taste.

Why the Sudden Popularity?

The rising interest in the long black may stem from a broader shift in consumer preferences. As coffee prices continue to rise, many drinkers are becoming more discerning about quality. “People are looking for better coffee experiences, not just larger drinks,” says Laura Smith, director of Flat White in Soho, London.

The appeal also extends beyond taste. Black coffee is often more affordable than milk-based options, making it an attractive choice amid cost-of-living concerns. Additionally, the long black provides a more leisurely drinking experience than a quick espresso shot, allowing for greater appreciation of a coffee’s unique flavors.

Exploring Other Black Coffee Variations

For those looking to refine their black coffee experience further, variations like the “quart black” and ristretto are gaining traction. The quart black—a double shot of espresso with an equal measure of hot water—offers a more concentrated taste, while a ristretto is a shorter, more intense espresso with a bold flavor.

Where to Find a Great Long Black

Curious to try a long black? These coffee shops are known for serving expertly crafted versions:

• Artisan (London)
• Flat White (Soho, London)
• Kaffeine (London)
• Black Sheep Coffee (Nationwide)
• Laynes (Leeds)
• Little Perth (Bournemouth)
• Tamp Coffee (Chiswick, London)
• The Scandinavian Coffee Pod (Cheltenham)
• Algerian Coffee Stores (Soho, London)

As black coffee continues to evolve, the long black stands out as a refined, flavorful alternative to the traditional Americano. Whether you’re a seasoned coffee enthusiast or exploring new brewing styles, this rising favorite is well worth a try.

On a serene Ramadan night, when the aroma of coffee blended with the spirit of the holy month, the Coffee Museum in Dubai opened its doors for a special evening uniting history and culture. In collaboration with the Mexican Business Council, a unique Suhoor gathering was held, featuring authentic Mexican coffee and cacao—fragrant beverages that go beyond a simple drink to become symbols of deep-rooted heritage.

It is no surprise that a cup of coffee can be the starting point for deep conversations connecting people across different cultures. This ancient beverage has always been a companion of reflection and gatherings. In this context, the Mexican Business Council emphasized the importance of cultural exchange and strengthening ties between nations, stating that coffee and cacao are more than just drinks; they are means of opening new opportunities for communication and business. As part of the event, the Council also presented authentic Mexican cacao, including the endemic variety of white Criollo Mexican cacao, which captured the audience’s interest. This rare and valuable variety highlights Mexico’s rich agricultural heritage and its unique flavor combinations with coffee.

The event brought together numerous coffee enthusiasts and entrepreneurs eager to immerse themselves in the world of Mexican coffee and cacao—treasures that many may not have been familiar with. Guests enjoyed tastings of beverages made from the finest coffee beans grown in the highlands of Chiapas and Veracruz, where generous nature meets the expertise of farmers to create flavors that carry the warmth of the sun and the essence of the soil.

Melisa Urtuzuastegui warmly welcomed the guests, expressing her joy at this unique gathering and inviting everyone to indulge in the experience of Mexican coffee and cacao, each sip carrying centuries of history.

Khalid Al Mulla, founder of the Coffee Museum in Dubai and president of the UAE Specialty Coffee Association, led the guests on an enchanting tour through the museum. Among rare artifacts and historical tools, Al Mulla narrated the story of coffee from its discovery by a Yemeni Sufi in the 15th century to its journey across continents, becoming an integral part of human life.

The tour was not just a display of exhibits but a journey through time, where Al Mulla infused his storytelling with passion and knowledge, using scientific evidence and historical anecdotes that immersed the attendees in the world of coffee as if they were witnessing its birth themselves.

A special part of the evening was dedicated to showcasing Mexican coffee and cacao in all their glory—from rare varieties to traditional preparation methods. Guests were served beverages inspired by the traditions of the Maya and Aztecs, some of the earliest civilizations to use coffee beans and cacao in their sacred rituals.

Mexico has long been one of the world’s leading producers of both coffee and cacao, thanks to its diverse climate that gives its beans unique flavor profiles ranging from dark chocolate notes to aromatic spices. A particularly popular preparation method is “Café de Olla”, where coffee is slowly brewed in a clay pot with cinnamon and brown sugar, creating a warm and captivating taste. Meanwhile, Mexican cacao, especially the white Criollo variety, boasts a refined taste and historical significance, complementing the rich coffee experience.

During the event, the guests’ deep enthusiasm for exploring coffee and cacao culture was remarkable. Khalid Al Mulla remarked that these beverages have never been just refreshments—they have always served as ancient social platforms, akin to the “social media” of past centuries.

By the end of the night, guests departed with more than just rich flavors and empty cups; they carried stories of the past and a deeper understanding of Mexican coffee and cacao—a culture that is told not only in words but in every sip, revealing centuries of passion and tradition.

Located in the historic Al Fahidi district, the Coffee Museum tells the story of coffee through the ages, blending heritage and modernity. Visitors can explore roasting and brewing methods from different cultures, including Arabic, Ethiopian, and Japanese traditions. The museum also houses a collection of antique tools used throughout history, along with a literary library filled with rare books on coffee.

More than just a museum, it serves as a gateway to the world of coffee in all its details. Visitors can stroll through its exhibits and discover how this beverage has become an inseparable part of cultures worldwide.

In the end, coffee and cacao remain more than just warm drinks—they are stories to be told, a heritage to be celebrated, and a bridge connecting people. This Ramadan evening perfectly embodied that spirit, bringing together the essence of Mexico and the pulse of Dubai under one roof—in the presence of coffee and cacao.

 

In recent years, the discussion surrounding the spread and popularity of Yemeni coffee culture in the United States has gained remarkable traction. Once a niche aspect of Middle Eastern tradition, Yemeni coffeehouses have become a growing phenomenon, catching the attention of major American media outlets, including The New York Times and other influential publications. These cafés, with their unique brewing methods, rich history, and deeply rooted social traditions, are transforming the coffee scene across the country.

Most recently, Bon Appétit published an in-depth report highlighting this trend, detailing how Yemeni coffeehouses are reshaping American café culture. From Michigan to California, these establishments are not just places to grab a cup of coffee but vibrant cultural spaces that bring communities together. Their late-night ambiance, traditional drinks, and authentic Yemeni aesthetics have contributed to their rapid expansion. Given the significance of this evolving movement, we at Qahwa World have chosen to republish the report, offering our readers insight into the growing influence of Yemeni coffee in the American market.

A Flourishing Presence Across the U.S.

On a late Saturday night in Memphis, a group of young customers gathers at a Yemeni café, sipping fragrant coffee infused with cardamom and cream. Over 400 miles away in Richardson, Texas, baristas pour teapot after teapot of aromatic Adeni chai in a bustling 3,000-square-foot coffee shop. Further north in Dearborn, Michigan, families search for seats in a packed coffeehouse, eager to enjoy traditional honeycomb bread alongside steaming cups of qishr—a drink made from dried coffee cherry husks.

Scenes like these are becoming increasingly common as Yemeni coffeehouses establish themselves as essential third spaces in American cities. More than just cafés, they serve as community hubs where diaspora and immigrant communities come together, preserving cultural traditions while attracting a wider audience of coffee enthusiasts.

A Market on the Rise

The expansion of Yemeni coffeehouses is driven by a combination of cultural preservation, a growing demand for unique coffee experiences, and the increasing popularity of Yemeni coffee itself. According to Amr Abozaid, director of the merchants’ enrollment program at the Yemeni American Merchants Association (YAMA), these factors have fueled the rapid spread of Yemeni cafés across the U.S.

Today, there are approximately 30 Yemeni-owned coffeehouse brands with active locations and franchises in states such as Michigan, New York, California, and Texas. Some cafés, like Aldar Cafe in Tennessee, remain independent, while others, such as Qahwah House, have expanded into national chains. Many of these entrepreneurs maintain direct connections to coffee farms in Yemen, ensuring that their offerings remain authentic and high quality.

For these businesses, the mission extends beyond selling premium coffee. They aim to provide alcohol-free social spaces, particularly appealing to young Muslim patrons, and support Yemeni coffee farmers, reinforcing a deep-rooted cultural legacy.

“Yemeni coffee is our identity,” said Mohamed Algushaa, who co-founded Aldar Cafe with his father in early 2024.

A Unique Coffeehouse Experience

Although these cafés operate similarly to Western-style coffee shops, they differ in key aspects. Many stay open late into the night, serve an extensive menu of traditional Yemeni beverages, and integrate cultural elements into their design and service. Over time, they have become lively social spaces with a loyal customer base.

“The U.S. market for Yemeni coffee shops is still in its infancy, but there’s plenty of room for growth,” said Faris Almatrahi, co-founder of Arwa, the first Yemeni coffeehouse in North Texas.

Most Yemeni cafés share common characteristics: spacious, beautifully designed interiors with traditional décor, comfortable seating, and intricate mosaic walls. They emphasize traditional presentation, serving roasted Yemeni coffee beans in glass or ceramic cups, often accompanied by honeycomb bread and other pastries.

Their menus highlight distinctive Yemeni drinks, including:

• Jubani – A coffee beverage made with the husk of coffee cherries, cardamom, ginger, and cinnamon.
• Mofawar – Coffee brewed with cardamom and cream.
• Qishr – A lightly spiced infusion made from steeped coffee cherry husks, ginger, and cinnamon.
• Adeni Chai – A rich Yemeni black tea with cardamom, nutmeg, and milk.

Beyond the drinks, Yemeni cafés prioritize ambiance. Many feature earthy tones, gold-accented décor, and geometric patterns inspired by Yemeni architecture. Arwa Yemeni Coffee in Texas, for example, includes design elements reflecting Queen Arwa Mosque, one of Yemen’s oldest mosques.

“Our coffeehouses are not just cafés; they are elegant, immersive spaces designed to showcase Yemeni culture while providing a family-friendly, alcohol-free environment,” Almatrahi said.

Bringing Yemeni Coffee Back to Its Historical Significance

One of the major drivers behind the rise of Yemeni coffeehouses is the desire to reintroduce Yemen’s historical role in coffee cultivation. Ibrahim Alhasbani, founder of Qahwah House, immigrated from Yemen to New York in 2011 and opened the first Yemeni coffee shop in Dearborn, Michigan, in 2017. Coming from a long lineage of coffee farmers, he felt compelled to highlight the overlooked history of Yemeni coffee.

“Many people don’t even know where Yemen is, let alone its role in coffee history,” Alhasbani said.

While Ethiopia is often credited as the birthplace of coffee, historical records indicate that Yemen was the first country to cultivate coffee commercially. The famous port of Mokha, which inspired the term “mocha,” was once the heart of the global coffee trade.

Determined to reclaim this legacy, Alhasbani rapidly expanded Qahwah House, which now operates 26 locations nationwide, with plans to reach 100 by 2027.

A New Model of Coffee Culture

Unlike major coffee chains such as Starbucks and Tim Hortons, Yemeni coffeehouses offer a more personalized experience, emphasizing hospitality and tradition.

“When you walk into a Starbucks, no one welcomes you. You order, grab your coffee, and leave,” said Hamzah Nasser, founder of Haraz Coffee House. “But in a Yemeni coffeehouse, the atmosphere is completely different. You have Arabic music playing, a welcoming ambiance, and a space to truly relax.”

Nasser, a third-generation Yemeni immigrant, has witnessed a shift in customer demographics. Initially, Haraz Coffee House catered to predominantly Muslim communities, but expansion into cities like Charlotte, North Carolina, has attracted a diverse clientele.

“There’s a growing demand for alternative social spaces—places where young professionals can gather without alcohol,” Nasser said.

With 27 locations already operating and 167 additional locations in development, he believes that Yemeni coffeehouses are on track to become a major part of the U.S. coffee scene.

“By 2030, people will be able to drive just a few miles and find a Yemeni coffee shop, just like Starbucks,” he said.

Almatrahi agrees that the future is bright. “As more people discover what we have to offer, the growth of Yemeni coffeehouses will only accelerate,” he said.

Three Notable Yemeni Coffeehouses in the U.S.

Aldar Cafe (Memphis, Tennessee)
A family-run café offering an extensive menu of Yemeni coffee and pastries. The café also hosts coffee-tasting classes.
Address: 4514 Summer Ave #1, Memphis, TN 38122

Bab Al-Yemen Cafe (Fresno, California)
Known for its fresh, spice-infused Yemeni coffee and a warm, welcoming atmosphere.
Address: 3173 W Shaw Ave, Suite 102A, Fresno, CA 93711

Arwa Yemeni Coffee (Richardson, Texas)
A coffeehouse featuring intricate Yemeni-inspired designs and a menu rich in cultural flavors.
Address: 888 S Greenville Ave, Suite 223, Richardson, TX 75081

The Yemeni coffee movement in America is growing rapidly, and its influence is only beginning to be fully realized. As these coffeehouses continue to expand, they bring with them a legacy of tradition, craftsmanship, and community that is reshaping the café culture across the country.