Long Beach Welcomes New Vietnamese Coffee Spot Amid Huge Opening Day Crowd

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Da Vien, a well-known Vietnamese coffee chain that started in Orange County, has opened its newest location in Long Beach on November 15, near the western edge of Cambodia Town.

Despite rainy weather, about 500 people lined up by 7 a.m., eager to try the specialty drinks and grab a free tote bag of goodies. One particularly enthusiastic customer reportedly arrived at 3:45 a.m. to secure the 10th spot in line.

“It was incredible,” said Vinny Nguyen, owner of Da Vien. “Even with the rain, the community showed up in numbers way beyond what I expected.”

The Long Beach café marks Da Vien’s seventh location and the fifth to open this year. Nguyen said the expansion was driven by strong community demand, noting that many customers travel from Los Angeles County to his Orange County shops.

Nguyen launched Da Vien in 2021 after struggling to find a Vietnamese coffee shop that matched his expectations. “It’s really hard to find authentic Vietnamese coffee,” he explained. “When I couldn’t find one that met my standards, I decided to open my own.”

Vietnamese coffee is known for its bold, rich flavor, made from Robusta beans, which are darker, earthier, and more caffeinated than the Arabica beans commonly found in the U.S. “It will keep you energized all day long,” Nguyen said.

Since the first shop opened in Westminster, Da Vien has grown in popularity, gaining over 79,000 Instagram followers and earning recognition in the Los Angeles Times as one of the best places for Vietnamese coffee.

The menu includes signature Vietnamese coffee available with flavored creams like ube and sesame, as well as matcha lattes and fruit teas. Prices range from $4 for a simple drip coffee to $8 for a 12-ounce bottle of Vietnamese coffee.

Nguyen noted that many customers return repeatedly to try all the drinks. “Being able to offer something the community loves and seeing them happy makes me proud,” he said.

The Long Beach location, at 715 E Anaheim Street, is open daily from 6 a.m. to 10 p.m., with plans for future expansions to more neighborhoods.

 

Top 10 U.S. Cities Thriving in Coffee Culture

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Portland, Oregon, alongside several cities in Florida and California, has been named among the top destinations for coffee enthusiasts, according to new research by WalletHub. The study, released ahead of National Coffee Day on September 29, compared the 100 largest U.S. cities across 12 key metrics, from the number of cafés and coffee shops per capita to household spending and average coffee prices.

Coffee remains the most popular beverage among American adults after bottled water. A recent report from the National Coffee Association (NCA) revealed that 66% of U.S. adults drink coffee daily, consuming nearly three cups per person on average.

Portland Leads the Nation

Portland ranked first overall, thanks to what WalletHub described as “an extremely high number of affordable coffee shops rated at least 4.5 out of 5 stars.” The city also placed eighth for coffee shops per capita offering free Wi-Fi. On average, Portland households spend $192 annually on coffee, ranking 20th nationwide. Nearly a quarter of residents own an electric grinder, while 27% have single-cup brewing machines.

Orlando, Long Beach, Miami, and Seattle in the Top Five

Orlando, Florida, claimed second place with households spending more than $154 annually on coffee and a vibrant schedule of coffee events. The city also has the highest number of donut shops per capita, reinforcing its reputation as a hub for caffeine and sweet pairings.

Long Beach, California, came in third, driven by an active café scene and strong consumer interest in coffee searches online. Residents spend about $171 per year on coffee, and the city ranks high in ownership of espresso machines and grinders.

Miami, Florida, and Seattle, Washington, rounded out the top five, highlighting the diversity of coffee cultures across different regions of the country.

Broader Coffee Trends Across the U.S.

Pittsburgh, Pennsylvania, was noted for having the most cafés per capita, while New York City had the fewest. Other cities including Las Vegas, Honolulu, San Diego, and San Francisco tied for first in terms of affordable, highly rated coffee shops per capita.

Industry experts said the findings reflect not just availability but also deeper cultural shifts. John Surdyk, director at the Wisconsin School of Business, highlighted how higher quality beans, improved roasting, and drink customization have transformed coffee into a premium cultural product. He also pointed to the influence of social media and the pandemic in reinforcing at-home coffee habits.

Erick P.C. Chang, associate professor at Arkansas State University, added that younger generations increasingly view coffee and tea as healthier alternatives to sugary soft drinks, with lower alcohol consumption trends further driving demand. He noted that the rise of Starbucks, ready-to-drink products, and single-serve machines like Keurig and Nespresso has brought café-quality coffee into homes nationwide.

Top 10 U.S. Cities for Coffee Lovers

  • Portland, Oregon
  • Orlando, Florida
  • Long Beach, California
  • Miami, Florida
  • Seattle, Washington
  • Tampa, Florida
  • San Francisco, California
  • Austin, Texas
  • Oakland, California
  • Pittsburgh, Pennsylvania

Source: WalletHub study of the 100 largest U.S. cities across 12 coffee-related metrics.