Update on Intended Recommended Public Offer by Keurig Dr Pepper for JDE Peet’s

Burlington (Mass.), Frisco (Texas) & Amsterdam – 19 September 2025 – Qahwa World – Keurig Dr Pepper (KDP) and JDE Peet’s have issued a joint update on the intended recommended public offer by KDP for all issued and outstanding ordinary shares of JDE Peet’s. The all-cash offer, first announced on 25 August 2025, values each share at €31.85, alongside a previously declared dividend of €0.36 per share to be paid prior to closing.

The companies confirmed that preparations for the offer are progressing as planned. A request for review and approval of the Offer Memorandum will be filed with the Dutch Authority for the Financial Markets (AFM) no later than 16 November 2025.

Subject to regulatory approvals and customary conditions, both parties continue to expect the transaction to close in the first half of 2026. Once completed, the deal will significantly reshape the global coffee landscape by uniting KDP’s North American strength with JDE Peet’s worldwide portfolio of brands, including Peet’s, L’OR, Jacobs, Douwe Egberts and Moccona.

The €18.2bn acquisition also aligns with JDE Peet’s “Reignite the Amazing” strategy, focused on simplifying its portfolio, strengthening leading brands, and delivering efficiency savings of €500m ($590m).

The tender offer will be made under Dutch law and will also comply with U.S. securities regulations via the Tier II exemption. U.S. shareholders are advised that the process will follow Dutch disclosure and procedural requirements, which differ from U.S. tender offer rules.

KDP, a leading North American beverage company with revenues exceeding $15bn, is known for its broad portfolio of over 125 owned, licensed and partner brands, including Green Mountain Coffee Roasters and Dr Pepper. JDE Peet’s, the world’s largest pure-play coffee company, serves approximately 4,400 cups of coffee per second across more than 100 markets worldwide.

Both companies stressed that the transaction remains subject to market, legal and regulatory risks, but reaffirmed their confidence in completing the offer within the projected timeline.

Keurig Dr Pepper Appoints Olivier Lemire to Lead US Coffee Division

Texas – 19 September 2025 – Qahwa World – Keurig Dr Pepper (KDP) has named Olivier Lemire as the new President of its US coffee business, a strategic move ahead of its $18.2bn acquisition of Amsterdam-based coffee and tea group JDE Peet’s, expected to finalize next year.

Lemire succeeds Patrick Minogue and transitions from his role as President of KDP Canada, where he has been at the helm since 2021. His appointment ends a 14-year tenure in the Canadian arm of the company, during which he held senior roles in sales, supply chain, HR, and commercial strategy.

“Olivier is a strong, people-centred leader who will help take our coffee business to the next level. He has done an exceptional job leading our Canadian coffee business, strengthening our position in that market while fostering a world-class team and culture,” said Tim Cofer, CEO of KDP.

In a LinkedIn post, Lemire highlighted the pivotal timing of his new role: “The acquisition of JDE Peet’s will open the door to a transformational change, one that combines global scale with our North American strength. It’s a privilege to begin this journey alongside colleagues and partners as we shape the future of our coffee business.”

Lemire will play a central role in integrating JDE Peet’s into KDP’s coffee operations, which will be spun off in 2026 into a new US-listed entity, Global Coffee Co. The new company will manage KDP’s 125 proprietary and licensed capsule ranges, alongside JDE Peet’s packaged coffee brands such as Peet’s, L’OR, and Jacobs.

The acquisition is also expected to accelerate JDE Peet’s “Reignite the Amazing” strategy, aimed at streamlining its portfolio and generating €500m ($590m) in efficiency savings.

At the same time, Lemire faces the challenge of reviving KDP’s declining US coffee sales, which have been weighed down by record-high green coffee prices and reduced consumer demand for affordable capsule brands like Green Mountain, Café Escapes, and Barista Prima.

KDP is betting on premium single-serve partnerships with brands such as La Colombe and Lavazza, along with collaborations featuring pop culture icons like Ghostface Killah, Green Day, and actress Millie Bobby Brown, to capture younger consumers and reshape its coffee portfolio.

Keurig Dr Pepper to Acquire JDE Peet’s and Separate into Two Independent Global Leaders

Dubai, August 25, 2025 (Qahwa World) – Keurig Dr Pepper (NASDAQ: KDP) and JDE Peet’s (EURONEXT: JDEP) have announced a landmark agreement under which KDP will acquire JDE Peet’s in an all-cash transaction valued at €15.7 billion, followed by a strategic separation into two publicly traded companies: “Global Coffee Co.” as the world’s largest pure-play coffee business, and “Beverage Co.” as a major North American refreshment beverage challenger. Under the agreement, JDE Peet’s shareholders will receive €31.85 per share in cash, representing a 33% premium over the company’s 90-day average share price. The transaction is expected to close in the first half of 2026, subject to customary regulatory approvals.

Following the separation, Global Coffee Co. will become the world’s leading coffee company with approximately $16 billion in annual revenue and operations across more than 100 countries. The new entity will combine KDP’s single-serve leadership in North America with JDE Peet’s global portfolio of iconic brands, including Jacobs, Peet’s, Douwe Egberts, L’OR, Moccona, and OldTown. With leading positions in 40 markets worldwide, the company is expected to generate around $400 million in cost synergies within three years, supported by strong cash generation, consistent earnings growth, and a compelling dividend framework.

“This announcement marks a transformational moment in the beverage industry as we create two winning companies, including a new global coffee champion,” said Tim Cofer, CEO of Keurig Dr Pepper. “The complementary combination of Keurig and JDE Peet’s gives us an exceptional opportunity to build a global coffee giant. This is the right time for this transaction, with KDP in a position of operational and financial strength and with momentum across our evolving portfolio.”

Beverage Co., based in Frisco, Texas, will operate with annual revenues exceeding $11 billion, focusing on the $300 billion North American refreshment market. Its portfolio will include iconic brands such as Dr Pepper®, Canada Dry®, 7UP®, and A&W®, alongside rapid expansion into high-growth segments such as energy drinks, functional beverages, and ready-to-drink alcohol alternatives. The company will also leverage its strong Direct-Store-Delivery system across the U.S. and Mexico, supported by a proven capital-efficient growth model.

Upon separation, Tim Cofer will serve as CEO of Beverage Co., while Sudhanshu Priyadarshi will lead Global Coffee Co. as CEO. Rafa Oliveira will continue as CEO of JDE Peet’s until the transaction closes. Global Coffee Co. will be headquartered in Burlington, Massachusetts, with its international base in Amsterdam, the Netherlands.

The acquisition, unanimously approved by JDE Peet’s Board of Directors, will be financed through a combination of new debt and existing cash resources, with full underwriting secured by affiliates of Morgan Stanley and Mitsubishi UFJ Financial Group. Closing of the transaction is anticipated in early to mid-2026, followed shortly by the spin-off of Global Coffee Co. as a tax-free distribution to KDP shareholders.