Tag: café opening

Arada Launches Flagship Branch of The Reformatory Lab in Jumeirah, Dubai

Posted on by Qahwa World

90-Seat Café Opens Near Jumeirah Beach, Offering the Finest Coffee and Freshly Baked Goods Daily

Dubai – Qahwa World

Arada has officially announced the opening of the first flagship branch of the leading Australian coffee brand, “The Reformatory Lab,” in the Jumeirah area, one of Dubai’s most vibrant neighbourhoods. The café will offer the highest quality coffee and freshly prepared baked goods daily.

The new café, with a capacity of 90 seats distributed across indoor and outdoor areas, is located on Umm Al Sheif Street, just a few minutes from Jumeirah Beach. It will offer the Australian brand’s full menu of premium coffee and signature blends, in addition to a range of delicious new and fresh pastries for customers.

The café will welcome visitors starting Wednesday, November 26. It will be open to everyone from 7 AM to 11 PM, Monday to Thursday, and from 8 AM to midnight on Fridays, Saturdays, and Sundays.

Commenting on the new opening, Simon Jaramillo, General Manager of The Reformatory Lab, said: “The new branch will provide a space to enjoy everything we love about the world of coffee – the science, the story, the soul – which we will present to its enthusiasts in an environment that suits our personality: in a bold, creative, and heartfelt space, in complete harmony and alignment with the energy and vitality of the Jumeirah area.”

The Reformatory Lab was founded in Sydney and launched in the UAE by Arada in early 2025, under the supervision of fourth-generation Colombian coffee farmer, Simon Jaramillo. The brand is known for combining high-quality coffee beans, innovative brewing methods, and a visual identity inspired by comic book culture.

The opening of the Jumeirah branch follows the great success of its first sales outlet in the UAE at Arada’s W Residences Dubai Harbour sales centre.

Arada plans to open 10 branches of “The Reformatory Lab” across the UAE by the end of 2027, in addition to a central roastery.

Launched in 2017 and headquartered in the UAE, Arada aims to construct urban spaces where people connect and enjoy a healthier, happier life.

The company’s operations cover several areas, including real estate development, retail, education, health, fitness, wellness, and hospitality sectors.

The innovative real estate developer has launched ten integrated communities in the UAE so far and has expanded its international activity into the British and Australian markets.

Arada also manages a portfolio of complementary brands and experiences, including major fitness clubs, a number of retail and food and beverage assets, social initiatives, and visitor destinations.

Paris Baguette Marks 250th Café with New Opening in Frederick, Maryland

Posted on by Qahwa World

Moonachie, N.J., August 21, 2025 (Qahwa World) – Paris Baguette has reached an important milestone in its expansion, celebrating the opening of its 250th bakery café in North America. The brand, which continues to grow across the United States and Canada, views this moment as part of its mission to revive the neighborhood café experience by offering expertly crafted pastries, quality coffee, and warm, welcoming spaces for communities.

Chief Executive Officer Darren Tipton said the achievement reflects the dedication of franchise owners, café teams, and loyal guests. He noted that each new opening represents more than growth for the company, highlighting its goal of creating places that foster joy and connection.

The new café in Frederick, Maryland, located at 520 Snowshill Street, is operated by Waseem Mohamad, who previously served as a general contractor building nearly 20 Paris Baguette locations. Together with his partners Prant Kumar and Prince Kumar, Mohamad is now taking on his first ownership role. Their family ties to the area and familiarity with the brand provide them with strong insight into the local community, and they intend to open additional cafés in the region in the future.

For Mohamad, the occasion carries personal significance. Having witnessed other milestone openings for the company, including the 150th and 200th cafés, he now celebrates the 250th as his own. He explained that his long-time love of the brand’s products, shared by his family, makes this step especially rewarding as he introduces the café to his community.

The company’s growth is supported by strong customer loyalty and consistent performance. Paris Baguette recently surpassed one million members in its PB Rewards program and reported eighteen consecutive quarters of positive same-store sales growth, along with seventeen quarters of rising guest traffic. In 2025 alone, forty-six cafés have opened, with over 170 new franchise agreements signed and fifty more cafés set to launch by the end of the year. Nearly 450 additional locations are in development, positioning the company to double its North American presence within two years and reach 1,000 cafés by 2030.

Future expansion is planned in several U.S. states, including Massachusetts, Florida, Illinois, and Ohio, as well as Canadian markets such as Quebec, Vancouver, and Toronto. With each opening, Paris Baguette underscores its commitment to hospitality, craftsmanship, and community connection, aiming to reestablish the bakery café as a central part of neighborhood life across North America.

Born from a love of bread and a passion for quality, Paris Baguette was founded in 1988 as a fast-casual bakery-café specializing in French and Asian-inspired goods. In addition to cakes, pastries, sandwiches, salads, and signature coffee and tea, the company delivers a unique bakery and café experience to thousands of customers daily. Today, with over 4,000 locations worldwide, Paris Baguette continues to satisfy the tastes of people across all ages and backgrounds. The brand invites those with a passion for food, service, and community to become part of its story, offering opportunities to join a diverse and talented team driven by fun, collaboration, and success.