Mokha 1450 Unveils Groundbreaking Crystal-Clear Coffee and Innovative DSV1 Mocktail

Mokha 1450, the Dubai based luxury specialty coffee brand known for its innovations and unique coffee experiences, used the  World of Coffee Dubai 2024, which concluded yesterday, to premier its latest creation- a crystal clear coffee. This new invention was created by the brand’s Specialty Coffee Association (SCA) Certified Trainer, Joseph Gitonga, to showcase a collaboration with Victoria Arduino, for the roll out of the new Black Eagle Maverick Coffee machine with Pure Brew Technology.

According to Mr. Gitonga, “the new Maverick coffee machine represents a World’s first, as it is the first espresso machine that has an innovative group head that can be used to brew coffee, tea, or any infusions one can imagine, and as such we were inspired to curate a world’s first coffee experience that would entice the coffee industry’s best and brightest minds on the largest platform possible, The World of Coffee Dubai 2024”.

The crystal-clear coffee was created through an exceptionally expensive and labor-intensive distillation process. The company first experimented with normal distillation, which took several hours to produce a few milliliters, with flavors that were unique but were quite delicate and almost imperceptible, because most of the flavonoids were destroyed due to the heat. However, after much thought and experimentation, the company found that cold distillation proved to be the key to success.

 

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While still quite expensive and time consuming, cold distillation resulted in a much better product, though still only 10% of the original coffee used. However, the flavors were much stronger and produced a unique pairing of volatile compounds that gave it a very unique and intriguing flavor profile, according to a chemical engineer consulted during the process.

The company had the product tested by the Dubai Municipality out of mild concerns that the caffeine content could be quite high, but the results showed that there were only trace amounts of caffeine, which did not surprise the aforementioned chemical engineer, who further explained that, as caffeine is not a volatile compound, most of the caffeine would be lost during the distillation process.

The creation of the crystal-clear coffee was only the first step in the creative process for the Mokha 1450 team, as the purpose was that of showcasing the new Black Eagle Maverick, by using the machine to create a unique mocktail with the coffee, which Mokha 1450 has designated – “DSV1 Coffee” as the base of the mocktail.

As the flavors of the DSV1 coffee was quite delicate, paring the coffee with other ingredients would be difficult, furthermore stirring or shaking the DSV1 coffee with ice diminished much of its flavor.

The solution the company found was that of using the pure brew technology on the maverick to brew a very bespoke and highly sought after silver needle white tea that would be chilled quickly and paired with the DSV1 coffee with other ingredients in proportions that would allow the exceptionally distinct and unique flavor notes of the DSV1 coffee to shine through.

The ensuing Mocktail was premiered the second day of World of Coffee at the Victoria Arduino stand, on 22 January 2024, with a master class presented by Jospeh Gitonga and Mokha 1450’s CEO Garfield Kerr. Mr. Kerr engaged SCA certified coffee experts watching the presentation with the raw form of the DSV 1 coffee and asked that they try to identify the aroma notes and guess what was inside while Mr. Gitonga prepared the mocktail.

While most identified the notes correctly, – vanilla, fruitiness, sweetness, and dry leather with dominant pipe tobacco notes, they were all confused by the coffee notes as the liquid was crystal clear. Mr. Kerr explained that it was important that the final product be crystal clear, as it had to create some cognitive dissonance in the recipient of the beverage who would be tasting a distinct coffee beverage, but one that did not in anyway look like it could be coffee, let a lone a complex coffee beverage with numerous tasting notes.

Asked for comment, Mr. Kerr noted that he was first “intrigued by Victoria Arduino’s Black Eagle Maverick with Pure Brew technology during a presentation in Milan last year, as the company’s CEO Marco Feliziani and his team highlighted that they employed an innovative approached to the design of coffee machines by projecting what the future of coffee would look like and designing for that.”

As cold beverages were predicted at the time to be a main driver of the coffee industry, the company designed a unique and first of its kind espresso machine that could not only create exceptional espresso-based beverages, but also brew coffee, tea, and infusions that all could be used to create unique mocktails. At Mokha 1450, we have a coffee lounge that specializes in creating bespoke coffee mocktails so the fit with Victoria Arduino is quite a natural one.”

As for what’s next for the DSV-1 mocktail, the company will offer tastings for a few of its loyal clients and VIP guests, while continuing to experiment with other variations of the mocktail as well as ways to produce more of the coffee in a cost-effective manner.

World of Coffee Dubai 2024 Exhibition Successfully Concludes with the Reception of 13,000 Visitors

Dubai, January 23, 2024 (QW): The third edition of the “World of Coffee Dubai 2024” exhibition concluded this evening in the city of Dubai with unprecedented public enthusiasm compared to previous editions. Organized by the International Coffee Association in the UAE and managed by “DXB Life,” the event took place over three days at the Dubai World Trade Center, attracting more than 13,000 specialized visitors, a 30% increase from the previous year.

At the event’s closure, winners were announced for the “National Latte Art Championship” and the “National Barista Championship of the UAE.” These competitions featured top professionals in coffee preparation in the UAE, aiming to secure the title and qualify for the annual “World Barista Championship.”

Covering an area of 15,000 square meters, the third edition of the World of Coffee Dubai 2024 brought together farmers, traders, manufacturers, distributors, small and medium-sized companies, café owners, roasters, hotels, coffee enthusiasts, and baristas from 51 countries. The exhibition witnessed the participation of thousands of visitors and more than 1,650 specialized companies and brands in the local, regional, and global coffee industry. The fourth edition of the “World of Coffee – Dubai” exhibition is scheduled for February 10 to 12 next year.

The winners were announced, including Micaela Ranzol from Tepic Coffee securing the first position, Kamal Rasyad from Archers Coffee in the second position, and Nooran Al Banae from Coffee Architects claiming the third position. The National Latte Art Championship also saw Mondrik Albas from Gold Box Roastery in the first position, Angelo Lagata in the second position, and Gatvekly Raymond Ambuan from DRVN By Porsche in the third position.

The closing day featured three lectures, with topics including a presentation by Damian and Merjin from “Abrau” in the first lecture, an introduction to the new Specialty Coffee Association Skills Diploma by Ben Helt, the Accredited Training Program Manager at the Specialty Coffee Association in the second lecture, and Andreas Zinder addressing “Economics of Coffee Extraction Factories: Investment Returns for Sustainability” in the third lecture.

Khaled Al-Hammadi, the First Deputy CEO of “DXB Life,” commented, “This year’s edition of the World of Coffee exhibition in Dubai garnered widespread interest from coffee industry enthusiasts. It witnessed a remarkable presence of global companies and brands, providing an international platform to showcase coffee products and brewing equipment. We look forward to organizing the fourth edition in February next year, building on the notable success achieved in this year’s edition. Sustainability was a key focus of the exhibition, and the event provided space to promote coffee culture among consumers through educational platforms on coffee types and preparation methods.”

Mohammed bin Rashid visits World of Coffee Dubai 2024 exhibition

Dubai, 22 January 2024 (QW): His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, today visited the third edition of the World of Coffee 2024 exhibition being held at the Dubai World Trade Centre until 23 January.

During the visit, His Highness said that Dubai continues to consolidate its status as a key player in shaping the future of global trade by providing world-class infrastructure and services for bridging markets across the world. “Our city’s emergence as the heart of global trade in major commodities demonstrates our constant commitment to excellence and innovation.

As we progress in our journey to achieve the Dubai Economic Agenda D33’s goals to raise foreign trade to AED25.6 trillion and expand the emirate’s global reach to 400 additional cities over the next decade, we are not only creating greater economic prosperity but also helping forge new pathways for a more interconnected global trading landscape.

Dubai hosts numerous events that bring together various global industries to generate new opportunities, innovations and solutions to accelerate the sustainable growth of international trade,” His Highness added.

His Highness Sheikh Mohammed was briefed about the World of Coffee 2024 exhibition by His Excellency Helal Saeed Al Marri, Director General of the Dubai World Trade Centre Authority.

During his tour of the exhibition, which features 1,650 local and international exhibitors, His Highness was also briefed about the coffee industry’s
unique offerings showcased at the event and sustainable practices in the sector’s supply chain.

The global event, organised by DXB Live, the integrated event management and organisation services arm of the Dubai World Trade Centre, in collaboration with the Specialty Coffee Association, features a series of informative lectures presented by seasoned professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry. With over 1,650 companies and brands in attendance, the expo offers an ideal platform for showcasing a wide array of coffee products and services.

 

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Exhibits range from green and roasted coffee beans to a diverse selection of beverage preparation devices,roasting services providers, flavourings and packaging solutions. Additionally, the event is witnessing the participation of 60 UAE-based companies and brands.

The exhibition is also organising several exciting events, including the UAE National Barista and Latte Art Championship, the Coffee Design Awards, and the Best New Product Awards.

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the region. Market studies and analyses predict continued growth in the coffee market in the coming years. According to Data Bridge Market Research, the value of the coffee and Espresso drinks market in the MENA region is expected to reach around US$1.33 billion by 2030, increasing from approximately US$1.085 billion in 2022, with an anticipated Compound Annual Growth Rate (CAGR) of 2.6%.

 

World of Coffee Dubai 2024 Continues to Shine on Its Second Day

Dubai, January 22, 2024 (QW): Amidst a substantial audience, the World of Coffee Dubai 2024 exhibition continues to dazzle with innovative events across various company booths and participating cafes. The exhibition, hosting a multitude of events, activities, and workshops, has captured the attention of coffee enthusiasts, industry professionals, and trade enthusiasts alike.

Competitions in coffee preparation persisted, alongside presentations by participating companies and brands in the “Roasters Village” and “Brew Bar” sections. The “Cupping Room” booth offered an opportunity to explore a diverse range of coffee varieties.

Organized by “DXB Life,” an arm specializing in comprehensive event management services at the Dubai World Trade Centre in collaboration with the “Specialty Coffee Association” (SCA), the World of Coffee event featured lectures by various experts.

Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA), expressed admiration for the significant growth of the World of Coffee Dubai exhibition in its current edition compared to previous ones. He emphasized that the Dubai and UAE markets are dynamic, witnessing substantial growth in specialty coffee consumption, marking the highest growth rate globally.

Matia Miato, Head of Export at “Mizer Luigi Spa,” noted that the World of Coffee exhibition provided an opportunity to showcase products to a wide audience of coffee lovers and preparation experts from around the world.


Junior Romero, Content Manager at “Flava Coffee,” affirmed their commitment to participation for expanding access to new markets, strengthening relationships with other coffee companies, and highlighting their dedication to coffee farmers and all stakeholders in the industry by delivering high-quality products.

The “World of Coffee Dubai 2024” hosts over 1,650 international, regional, and local companies and brands, showcasing their products and services related to the industry. This includes green and roasted coffee beans, diverse beverage preparation equipment, roasting services, flavor additives, and packaging. The participant list encompasses 60 companies and brands based in the United Arab Emirates.

The exhibition spans three days and includes various events such as the “UAE National Barista Championship,” the “National Latte Art Championship,” and the competitions for “Coffee Design Awards” and “Best New Product.”

Victoria Arduino and Nuova Simonelli Inaugurate Experience Lab in Dubai Amidst Elite Gathering

Amidst a distinguished gathering of elites, Victoria Arduino and Nuova Simonelli marked a significant occasion as they unveiled their dedicated Experience Lab in the Al Quoz area of Dubai yesterday evening.

The opening ceremony, distinguished in every aspect, drew an elite crowd from the coffee industry in the Emirates and worldwide. The event was led by Federico Ortel, the General Manager of Simonelli Middle East, and Antonio Urella, an expert in the coffee and beverage community, along with coffee enthusiasts, industry experts, and a curated audience who deeply appreciate the art of coffee.

 

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The inauguration of the Experience Lab coincided with the World of Coffe Dubai 2024 Exhibition, which commenced its proceedings yesterday at the Dubai World Trade Center. The exhibition serves as a hub for numerous interactions between coffee enthusiasts, professionals, and key players in the coffee industry from the region and around the globe.

Notably, Victoria Arduino is actively participating in theWorld of Coffe Dubai 2024 with an exceptional pavilion showcasing a variety of products and highlighting cutting-edge technologies in the coffee industry.

This presents a genuine opportunity that should not be overlooked. To delve into all the intricacies, all you need to do is visit the Victoria Arduino booth.

UAE Minister of Economy inaugurates World of Coffee Dubai 2024

Dubai, January 20, 2024 (QW): Abdullah bin Touq Al Marri, Minister of Economy, inaugurated the 3rd edition of World of Coffee Dubai 2024, organised by DXB Live and the Specialty Coffee Association. The exhibition features over 1,650 local, regional, and global brands and companies, marking a 50 percent increase in space. This year’s event has garnered significant global interest, with 51 countries participating in its activities. The exhibition will run until January 23, 2024.

Bin Touq, accompanied by Timur Abdiljalil, Consul General of Kyrgyz Republic in Dubai and the Northern Emirates and Khalid Al Hammadi, Senior Vice President of DXB Live along with Yannis Apostolopoulos, Chief Executive Officer, The Specialty Coffee Association (SCA), toured the pavilions featured in the exhibition. He lauded the impressive influx of visitors and the wide participation of brands and exhibitors from across the globe. He commended the event organisation’s efficiency and praised the hard work of the teams involved.

During his visit, Bin Touq also toured the Roosters Village, Cupping Room, and Brew Bar pavilions, thoroughly inspecting the arrangements for the upcoming 2024 UAE National Barista Latte Art Championships. The competitions present participants with the chance to qualify for the esteemed World Barista Championship. In addition, Bin Touq observed the preparations for both the Coffee Design Awards and the Best New Product Awards.

The 2024 edition of World of Coffee focuses on sustainability in the coffee industry, emphasizing the need for responsible practices to ensure a continuous coffee supply. The Expo showcases regional market growth and addresses the increasing demand for specialty coffee. It features lectures and workshops on the sustainable coffee movement, promoting eco-friendly agricultural practices and aiming to preserve biodiversity and improve coffee quality.

On the inaugural day, a diverse array of events and activities were held, among which 2 sessions dedicated to Yemeni Coffee by Fatima Khabeer and Mervat Haider, and another session focused on significant Cold Brew approaches and featured insights from Julia Leach.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said, “The 2024 edition of the Expo is set to build upon the successes of its previous editions. It is introducing fresh privileges and programs, including workshops and lectures, to enhance the overall experience. The event is showcasing various global happenings such as the Coffee Design Awards and Best New Product Awards, aimed at acknowledging innovation and excellence in the coffee industry while fostering collaboration and partnerships among exhibitors, visitors and leading companies. Serving as a vital platform, the event facilitates the unveiling of new products, exchange of expertise and knowledge, and networking with experts and innovators in the coffee industry. This year’s Expo is featuring the Roosters Village, Cupping Room and Brew Bar pavilions, offering diverse experiences for visitors. Additionally, a series of interactive sessions and workshops are focussing on the most effective approaches for resource utilisation and sustainable practices in the coffee industry.”

Khalid Al Mulla, the Chief Executive Officer of the Specialty Coffee Association -UAE Chapter, said, “We are excited about the 3rd edition of World of Coffee 2024 in Dubai, recognising the growing significance of this event as a premier destination for coffee enthusiasts and both local and international companies involved in coffee production. The exhibition provides a unique opportunity to gain insights on diverse cultures and artistic approaches to coffee preparation, stay abreast of the latest industry trends, and engage in discussions on promoting sustainability in the coffee sector. Held in the UAE, World of Coffee plays a pivotal role in strengthening the bonds of cooperation and communication between international brands and their regional partners in the rapidly expanding coffee industry. The remarkable attendance at this event, coupled with the associated activities, underscores the increasing popularity of specialty coffee in both the country and the region. It further emphasises Dubai’s prominent role as a hub for creativity and innovation in the coffee industry.”

Aleeshia Bailey, President, JAMROCK GREEN CORPS, said, “We are thrilled to participate in the World of Coffee Dubai for the first time, acknowledging the global significance of this event which is focused on the coffee industry. The exhibition offers us a unique opportunity to showcase our products both locally and globally, connecting with coffee enthusiasts, professionals, and experts alike. Throughout the Expo, our primary goal is to highlight our commitment to ensuring the excellence of our coffee products through a range of practices. These practices include the use of organic fertilisers, cultivating coffee beans at elevations ranging from 3,500 to 5,000 ft., growing coffee beans in volcanic soil, and selecting distinct varieties such as Arabica, Typica, and Geisha. Our coffee varieties have received certification from the Jamaica Agricultural Commodities Regulatory.”

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the region. Market studies and analyses predict continued growth in the coffee market in the coming years. According to Data Bridge Market Research, the value of the coffee and Espresso drinks market in the MENA region is expected to reach around US$1.33 billion by 2030, increasing from approximately US$1.085 billion in 2022, with an anticipated Compound Annual Growth Rate (CAGR) of 2.6 per cent over the specified timeframe.

La Cimbali gold sponsor at UK Barista Championship 2024

Dubai, January 21, 2024 (QW): La Cimbali has announced it will sponsor the Specialty Coffee Association United Kingdom Barista Championship 2024 for the third time in a row.

As official gold sponsor, La Cimbali will provide four M200 GT1 espresso machines for competing baristas to use during the competition.

“We are tirelessly working behind the scenes at La Cimbali to ensure we are ‘competition ready,’ tackling the logistics to guarantee our M200 GT1 machines are set up flawlessly for every heat,” says Louise Felton, Cimbali Group Regional Director, UK and Ireland.

“Our highly efficient support team, who come with a fantastic range of technical and competition experience, will contribute to the smooth running of events from the heats through to the finals. The competitors and the SCA can rest assured they will be in very safe hands with La Cimbali’s top talented UKBC support team.”

Alexx McKendry, SCA UK National Coordinator says the La Cimbali M200 GT1 is a “fantastic machine to have at heart of the competitions”.

“Having La Cimbali on-board for another UK Barista Championship season means our competition standards continue to be industry-leading and our competitors are working on quality equipment that they can depend on,” he says.

The victor of the United Kingdom Barista Championship 2024 will represent the United Kingdom at the World Barista Championship in Busan, South Korea in May 2024.

Second Cup Celebrates Remarkable Growth in Egypt and Significant Regional Expansion

Dubai, January 19, 2024 (QW): The Second Cup Coffee Company Inc. (“Second Cup”), A global leading specialty coffee retailer, is thrilled to announce its extraordinary growth and expansion in Egypt. With a strong commitment to delivering exceptional coffee experiences, The Second Cup has successfully established itself as a beloved brand in the Egyptian coffee market.

Over the past year, Second Cup has experienced unprecedented success in Egypt, with a significant increase in customer demand and an expanding customer base. This remarkable growth can be attributed to Second Cup’s dedication to providing high-quality coffee, innovative menu offerings, and a warm and inviting café atmosphere.

Second Cup’s expansion throughout Egypt has been strategically planned to bring the brand’s exceptional coffee and outstanding service to coffee & tea lovers in various cities and neighborhoods. The company has opened multiple locations in key areas, including Cairo, New Cairo, Giza, and Tanta, with plans for further expansion in the very near future.

“We are absolutely thrilled with the remarkable growth and success we have achieved in Egypt,” said Jim Ragas, CEO of The Second Cup Coffee Company Inc. “Our expansion in this vibrant market is a testament to the strong appeal of our brand, the quality of our coffee, and the dedication of our team led by our Master Franchise (Maximum Stores) CEO Yahya Ghamdan and their COO Hany Said. We are excited to continue serving our valued customers in Egypt and introducing more coffee lovers to The Second Cup experience.”

Second Cup is renowned for its commitment to sourcing the finest arabica coffee beans from around the world and organic teas, ensuring exceptional quality and taste in every cup. With a wide range of premium coffees, teas, specialty beverages, and delectable baked goods, Second Cup offers a diverse menu that caters to the unique preferences of café enthusiasts.

In addition to its exceptional coffee offerings, Second Cup is deeply committed to corporate social responsibility and sustainability. The company actively supports local communities and initiatives, while also prioritizing environmental stewardship through sustainable sourcing practices and eco-friendly packaging.

Second Cup’s growth in Egypt is a testament to the brand’s ability to captivate coffee lovers with its unparalleled coffee expertise, warm ambiance, and commitment to excellence. As the company continues to expand its presence in Egypt, it remains steadfast in its mission to deliver extraordinary coffee café experiences that create lasting memories for its valued customers.

About The Second Cup Coffee Company Inc.
Founded in 1975, The Second Cup Coffee Company Inc. originated in Canada and has cafes in 22 countries and is a leading specialty café chain, offering premium arabica coffee, organic teas specialty beverages, all-natural frozen yogurt, and delicious baked goods. With a commitment to quality, sustainability, and exceptional customer service, The Second Cup has become a beloved destination around the world.

Coffee Intelligence:Five words that will define the coffee industry in 2024

Dubai, January 19, 2024 (QW): The global coffee industry has witnessed major transformations in the past year, with 2023 marked by large-scale acquisitions and mergers as specialty coffee continues to consolidate.

Looking ahead to the next 12 months, Coffee Intelligence identified five key words that it said will define the coffee industry through 2024.

1. Consolidation

The trend of acquisitions and mergers witnessed in the previous year is expected to persist in 2024. Fueled by a desire to secure market share in a rapidly growing industry where brand equity is paramount, larger companies are likely to acquire smaller specialty coffee brands. This marks a shift toward the mass commercialization of specialty coffee, a development that draws both interest and concern from industry stakeholders.

Spencer, an industry expert, expresses a sentiment of sadness as multi-generational, family-run coffee businesses are absorbed into larger corporations, emphasizing the importance of maintaining brand identity and differentiation.

2. RTD (Ready-to-Drink)

The dominance of Ready-to-Drink coffee continues to shape industry discussions, representing the epitome of convenience in coffee purchasing. As this market segment expands, 2024 is expected to bring greater diversification with an influx of new flavors and formats. RTD’s growth is not only influencing coffee consumption but also providing opportunities for innovative coffee-based beverages, including cocktails and cordials.

Spencer Turer, Vice President of Coffee Enterprises, foresees creative innovation in coffee-based beverages as RTD continues to evolve, offering a natural progression for brand expansion.

3. Cold Coffee

Parallel to the rise of RTD, cold coffee is poised to steer the industry’s future. Starbucks reported that cold drinks accounted for about three-quarters of its total sales in the US in the previous year, underscoring the significance of this trend. Cold coffee, particularly popular among younger consumers, offers a platform for customization, with brands increasingly prioritizing diverse offerings such as flavored syrups and alternative milks.

Anticipating significant innovation in how retail locations present cold coffee options, 2024 is expected to witness the growth of this trend, potentially revolutionizing how coffee drinks are conceptualized and enjoyed.

4. Credit

The industry faces financial challenges in 2024, with high interest rates affecting coffee traders relying on finance for their business models. The perfect storm of rising interest rates and increased demand for cheaper coffees squeezes margins for traders, leaving some unable to cover their debts. As smaller boutique traders experience financial difficulties, the larger commercial traders acquire them, further consolidating the industry.

The cost of agroindustrial loans remains high, constraining farmers’ access to finance. With declining coffee prices and persistent high interest rates, only the largest coffee traders may find breathing room in the challenging financial landscape of 2024.

5. Retail

Specialty coffee roasters made notable entries into supermarkets in 2023, signaling a recognition by traditional marketplaces of the demand for higher-quality coffee. As the commercialization of specialty coffee continues, established roasters are expected to pivot to new channels, such as supermarkets, to reach a broader market.

To operate successfully in these arenas, roasters may initially offer more accessible blends to cater to a wider market less familiar with third-wave coffee. The trend reflects a broader consolidation in the industry, as some specialty coffee brands pivot to sustain growth.

Jesse Hartman of The Coffee Podcast predicts that creativity, novelty, and influencer recommendations will shine brighter in 2024, highlighting the evolving dynamics of customer preferences in the coffee market.

With the participation of more than 1,650 companies and brands from 51 countries… World of Coffee Dubai 2024 kicks off Tomorrow

The “World of Coffee Dubai 2024” exhibition, organized by DXB Live, the arm providing integrated event organization and management services at the Dubai World Trade Center, in cooperation with the International Specialty Coffee Association, will kick off tomorrow, Sunday, January 21, in Zabeel Halls 4. 5 and 6 at the Dubai World Trade Centre, with the participation of 1,650 exhibiting companies and brands from 51 countries, including 7 national pavilions.

The third session of the exhibition, which continues until January 23, 2024, provides a unique opportunity for visitors to explore the latest innovations, products and services related to the coffee industry. The exhibition constitutes a fertile ground for exchanging experiences, knowledge and ideas with partners, suppliers and buyers from around the world.

On this occasion, Shouq Bin Reda, Director of the Exhibition, said: “This global event will reflect the great growth and development witnessed by the coffee industry in the region in general, and in the UAE and Dubai in particular. Dubai’s organization of this event is evidence of its pivotal role as a regional and global center in this sector.” We look forward to welcoming exhibitors, visitors and participants who share our passion for coffee, and we hope that the exceptional experiences, activities and distinguished events will satisfy the attendees, and that they will benefit from the opportunities for cooperation and communication that the exhibition provides.”

A number of the most prominent international companies and brands from various countries of the world are participating in the exhibition, including 60% of the companies and brands that are participating for the third time in a row, including companies from Ethiopia, Brazil, Greece, France, Colombia, Turkey, Switzerland, and the Netherlands. Sweden, Spain, Romania, Singapore, Qatar, Panama, Sultanate of Oman, Mexico, South Korea, Jordan, Indonesia, India, Georgia, Denmark, Czech Republic, Bolivia, Belgium, Austria, China, Ukraine, the United Kingdom, the United States of America, and the Kingdom. Saudi Arab.

Saud Al Nuaimi, CEO of Coffee Desk and co-founder of ROR, said: “At Ororo Experience, we believe that coffee represents a cultural, social and artistic experience. Our participation in the World of Coffee Exhibition is an essential part of our company’s marketing and sales strategy, as the exhibition provides The opportunity to communicate and interact with a large group of wholesale coffee suppliers and buyers, which makes it a prominent event on our annual agenda, and we hope to build strong relationships with buyers and suppliers to reach new markets and consolidate our presence in existing markets. We are pleased to offer green coffee beans coming from the best farms in East Africa. And Brazil, while ensuring quality and sustainability at all stages of cultivation and trade. We invite you to visit our booth and taste the diverse and rich flavors of the coffee beans that we select with care and passion.”

Chiara Rodondi, Executive Director of Marketing at Lilit, said: We are pleased to participate in this distinguished exhibition for the second time, and to present the best Italian equipment for preparing coffee in the world, and we seek to seize the momentum and the expected large turnout to attract many potential customers. We look forward to taking advantage of the potential available in the Middle East markets to establish more relationships in the region. We invite professionals and coffee lovers to visit our booth and discover our equipment for preparing high-quality coffee at home, and how it can improve the quality and taste of coffee.”

World of Coffee 2024  represents the significant development and growth of the coffee market in the region, and aims to highlight the latest innovations, solutions and sustainable practices in coffee cultivation, production and consumption; The exhibition represents a unique and distinctive opportunity for all those interested in the coffee industry, including farmers, roasters, manufacturers, distributors, suppliers, investors, researchers, industry experts and coffee lovers. The exhibition provides all the needs of the coffee industry under one roof, from licensing, consumer protection, and interior designs, to roasting, packaging, equipment and machines, water, milk and flavourings.

Joint Declaration on Coffee Sector Transformation: Towards a sustainable and prosperous future for coffee producers and the entire global value chain

This is a joint press release by the International Coffee Organization, Global Coffee Platform and the German Federal Ministry of Economic Cooperation and Development.

Berlin, 19 January 2024(QW). Set against the vibrant backdrop of Berlin’s Grüne Woche, the International Coffee Organization (ICO), Global Coffee Platform (GCP), and German Federal Ministry for Economic Cooperation and Development (BMZ) came together today to sign a joint declaration to strengthen their cooperation towards a true sustainable transformation of the global coffee sector. The declaration addresses key issues such as living income, market transparency, gender equity, and enabling policies and institutions, and will resonate with stakeholders at the very heart of the industry.

Acknowledging the ambitious sector-level goals of the 2030 Roadmap agreed upon and adopted by the International Coffee Council (ICC) and Coffee Private Public Task Force (CPPTF), the declaration reaffirms the signatories’ commitment to realizing a common vision for the coffee sector. This vision centres on economic resilience, celebrates the diversity of coffee origins, and champions environmental sustainability and climate change mitigation through circularity, regenerative production, trade, and consumption. It also highlights the need to preserve natural ecosystems in coffee-producing countries worldwide.

Central to this commitment is addressing the root causes of the many social and economic obstacles faced by producers. To overcome these challenges, lift communities out of poverty and nurture a thriving sector for future generations, the signatories have pledged to identify solutions to make coffee the most sustainable, inclusive and resilient agricultural sector and enable compliance within the prevailing regulatory framework. They have also reiterated the importance of harnessing effective multilateral dialogue and expressed their intent to further mobilize and align actors and resources from governments, the private sector and civil society.

“With our distinct and complementary strengths, we are united in our pursuit of a prosperous future for the farmers behind the 2.94 billion cups of coffee we consume every day. Today’s signature highlights the ICO, GCP and the German Government’s dedication to elevating the sector and implementing effective joint initiatives to achieve our common goals” – Vanúsia Nogueira, Executive Director, ICO.

“Global and local multistakeholder cooperation is essential to meaningful sector transformation. It is only through focused collective action that we can tackle the threats to sustainable coffee production and consumption. GCP has been working with coffee-producing countries, our GCP Membership and partners to address systemic issues hindering the development and prosperity of coffee farming communities. We are buoyed by the commitment shown today and excited with the prospect of more organizations joining for accelerated impact at scale.” – Annette Pensel, Executive Director, GCP.

“Germany is dedicated in its support to the advancement of the global coffee sector towards a more sustainable, inclusive and resilient future. This joint declaration with ICO and GCP articulates our shared vision for a sustainable and equitable future, addressing key issues and aligning with the sector-level goals outlined in the 2030 Roadmap of the ICO Taskforce.” – Dr. Ariane Hildebrandt, Director General, BMZ.

International Coffee Organization (ICO)

The International Coffee Organization (ICO) is the only intergovernmental organization supporting exporting and importing countries to improve the sustainability of the coffee sector. It provides a high-level forum for all public and private stakeholders in the sector; official statistics on coffee production, trade and consumption; and support for the development and funding of technical cooperation projects and public- private partnerships.

http://www.ico.org 

Global Coffee Platform (GCP)

The Global Coffee Platform (GCP) is a unique multi-stakeholder membership association of coffee producers, traders, roasters and retailers, civil society, associations, governments and donors, united under a common vision to work collectively towards a thriving, sustainable coffee sector for generations to come. GCP Members believe that sustainability is a shared responsibility to enhance farmers’ economic prosperity, improve well-being, and conservation of nature. With its diverse and committed membership and its network of 10 country platforms across the globe, GCP aims to achieve transformational change for more than one million coffee farmers by 2030.

www.globalcoffeeplatform.org
German Federal Ministry for Economic Cooperation and Development

The Federal Ministry for Economic Cooperation and Development (BMZ) is responsible for German development policy within the Federal Government and committed to fighting poverty and hunger and promoting healthy people in a healthy environment. BMZ promotes worldwide transformation towards a sustainable, climate- and nature-friendly economy and strives to strengthen peace, freedom and human rights.

www.bmz.de

Bacha Coffee Expands Global Footprint with New Stores in Dubai and Taipei

Bacha Coffee, the renowned Moroccan heritage coffee brand under the umbrella of V3 Gourmet, a subsidiary of Singapore-based V3 Group, is making significant strides in its international expansion. The brand, embedded in the rich V3 Gourmet heritage, has recently unveiled its latest ventures in Taipei and Dubai, bringing the total count to 13 stores in East Asia and three in the Middle East, complemented by standalone locations in Morocco and France.

This month witnessed the inauguration of Bacha Coffee’s first establishments in Taiwan and the UAE. The brand’s entry into the bustling Taiwanese market took place at the Shin Kong Mitsukoshi Department Store in Xinyi Xintiandi, Taipei, on January 9, followed by a second opening at Dubai Mall a week later. Notably, the Taipei store, spanning 1,500 square feet, distinguishes itself as the first Bacha Coffee store globally to offer a retail coffee boutique, a 14-seat coffee bar, and a takeaway counter—all seamlessly integrated into a single space.

Taha Bouqdib, President & CEO of V3 Gourmet, expressed his excitement about the new endeavors, stating, “The city of Taipei is a vessel of life, vibrantly reminiscent of the age-old medina of Marrakech during coffee’s golden era. Bacha Coffee’s latest destination imprints its legacy in the beauty of modern Taipei, where people past, present, and tomorrow share their timeless appreciation for 100% arabica coffee.”

With the addition of the Taipei store, Bacha Coffee continues to solidify its presence in East Asia, operating nine stores in Singapore, two in Malaysia, and one in Hong Kong. The company sees East Asia as a pivotal market for growth and, in August 2023, outlined plans for further expansion in the Greater Bay Area (GBA), covering nine cities in China’s Guangdong province, Hong Kong, and Macau. Further, Bacha Coffee is poised to make its debut in Indonesia in 2024 with an outlet at Jakarta’s Plaza Senayan shopping center.

The Dubai Mall outlet, spanning almost 2,000 square feet, follows Bacha Coffee’s initial entry into the Middle East with locations in Qatar and Kuwait at the end of 2023. Originating in Marrakech in 1910, Bacha Coffee achieved fame with its original café in the Dar el Bacha palace, frequented by notable figures such as US President Franklin Roosevelt and UK Prime Minister Winston Churchill. V3 Gourmet, following renovation, reopened Bacha Coffee’s Dar el Bacha store in November 2023. Additionally, Bacha Coffee operates a single site in France.