Giving Technicians the Stage They Deserve: The Story Behind the Nuova Simonelli Technicians Competition

“Technicians are a vital link in the coffee value chain but too often, they go unrecognized.” This observation by Nicolas Poirot Crouvezier, General Manager of Nuova Distribution France (Simonelli Group’s Lyon branch) and the main promoter of the initiative, sparked a mission: to finally shine a spotlight on the essential professionals who ensure espresso machines deliver perfection, cup after cup.

While baristas command competition stages and applause, the skilled technicians maintaining the complex machinery remained largely behind the scenes. Recognizing this gap, the Nuova Distribution France team developed an idea: a dedicated platform to celebrate technicians’ vital contribution. “Creating a competition dedicated to technicians was a natural decision,” Poirot explains. “They have the expertise and pressure-handling skills that deserve a spotlight. We chose this format because we truly want to crown a legitimate French Champion, through a serious and meaningful competition.”

Thus, the Championnat de France des Techniciens was born – a live, head-to-head challenge demanding not only deep technical mastery, but also pinpoint precision, sharp problem-solving, and unflappable calm under pressure. The response was immediate and emphatic. “Overwhelmingly positive,” says Poirot. “From early interest by partners like Collectif Café to growing support from leading French coffee companies… It even sparked local and regional initiatives interested in hosting qualifiers.”

But the vision extended far beyond France. Nuova Simonelli aimed to take this powerful format global, influencing technical training approaches worldwide. This ambition crystallized into the internationally branded Nuova Simonelli Technicians Competition.

A Global Stage and the “Culture of Service”
The competition’s global debut took place in April 2025 at the Experience Lab in Dubai, marking a significant milestone. Federico Ortile, Simonelli Group Middle East General Manager who hosted the event, highlighted its deeper purpose: “This event was more than just a competition. It was about creating awareness about the ‘culture of service’, where great service means not just fixing problems, but preventing them; understanding the full machine ecosystem, from water quality and cleaning to preventive maintenance and spare parts management.”

Defining the Champion
The competition seeks the complete technician. The ideal winner blends deep technical skills with interpersonal abilities, meticulous precision, and the proven capacity to perform flawlessly under intense pressure – live on stage, often with colleagues, employers, and peers watching.

Why the Spotlight Belongs Here
For Nuova Simonelli, technicians are fundamental to daily cup quality. Their behind-the-scenes work ensures equipment operates at its peak, providing baristas with reliable tools. This dedication is the critical first step toward achieving long-lasting equipment, consistent coffee excellence, and ultimate customer satisfaction. The Nuova Simonelli Technicians Competition is a direct investment in showcasing and rewarding this indispensable know-how and strategic role.

The Stage Expands
Having successfully launched globally in Dubai, the format conceived in France is now firmly on the world stage. The next major event is set for France during the upcoming Paris Coffee Show, promising another exciting chapter in recognizing the technicians who keep the coffee flowing perfectly.

Answer the Call
Technicians worldwide inspired to test their skills and gain the recognition they deserve are invited to follow www.nuovasimonelli.com and the Instagram page @nuovasimonelliofficial for updates on upcoming challenges and qualifiers for the Nuova Simonelli Technicians Competition. The stage, finally dedicated to them, awaits.

Top 10 Whole Bean Coffees for 2025: From Italian Icons to Brazilian Elegance

In 2025, whole bean coffee continues to be more than just a beverage — it is a ritual of taste, aroma, and craftsmanship. Coffee lovers are seeking out high-quality beans, from iconic Italian blends to single-origin varieties from Latin America. In this curated list, we present the top 10 whole bean coffees of the year, offering detailed flavor profiles, pros and cons, and expert insights to help you discover your ideal cup.

How to Choose the Right Whole Bean Coffee

Before purchasing, consider these key factors:

  1. Type and Composition: 100% Arabica offers smoothness and complexity, while blends with Robusta bring intensity and body.

  2. Roast Level: Medium roasts highlight fruity and floral notes; dark roasts emphasize caramel and chocolate.

  3. Grinding and Brewing Method: Turkish coffee requires a fine grind, while espresso demands a uniform and precise grind.

  4. Packaging: Airtight packaging with a valve preserves freshness and aroma.

  5. Sustainability and Origin: Look for ethical certifications like Fair Trade or Rainforest Alliance.

  6. Flavor Preferences: Choose based on your taste — from bright and citrusy to bold and chocolatey.

The Top 10 Whole Bean Coffees of 2025

1. Lavazza Qualità Oro – Italy

 100% Arabica from Latin America
A floral and fruity aroma with a smooth, velvety body. Ideal for espresso and filter coffee.
Pros: Balanced flavor, consistent quality
Cons: Pricey, freshness fades after opening

2. Illy Monoarabica Nicaragua

Single-origin Arabica
Subtle notes of chocolate and fruit, mild acidity, and a clean aftertaste.
Pros: Pure taste, premium packaging
Cons: Expensive, sensitive to brewing conditions

3. Jockey “Classic” – Russia

Blend of Arabica and Robusta
Strong, rich flavor with notable bitterness, perfect for fans of traditional coffee.
Pros: Affordable, versatile brewing
Cons: Quality may vary between batches

4. DeLonghi Signature Espresso

 Specially designed for espresso machines
Deep flavor with nutty and chocolate tones, stable crema.
Pros: Well-balanced, great machine compatibility
Cons: Milder than some expect, relatively high price

5. Dallmayr Crema d’Oro – Germany

100% Arabica
Golden roast, notes of caramel and chocolate, with a soft and creamy texture.
Pros: Neutral taste, ideal for beginners
Cons: May lack intensity for seasoned drinkers

6. Segafredo Espresso Casa – Italy

Arabica and Robusta blend
Classic Italian-style espresso with bold flavor and long-lasting crema.
Pros: Strong taste, reliable for espresso lovers
Cons: Little fruitiness, can be harsh

7. Must Puro Arabica – Latin America

100% Arabica
Citrus, berry, and chocolate notes in a light, refreshing cup.
Pros: Smooth with no bitterness, great aroma
Cons: Flavor may be too simple, limited availability

8. Brazil Cerrado

Single-origin from Cerrado region
Nutty, chocolatey, and slightly fruity with medium strength.
Pros: Natural flavor, suitable for various brews
Cons: May not appeal to acidity lovers

9. Blend 8

Arabica and Robusta blend
Balanced mix with chocolate and spice tones, rich crema.
Pros: Easy to brew, pleasant aftertaste
Cons: Quality may vary, lesser-known brand

10. Monarch Brazilian Selection

 100% Arabica from top Brazilian farms
Nutty, caramel, and chocolate notes, with mild acidity and smooth balance.
Pros: Excellent in milk-based drinks, consistent quality
Cons: Expensive, limited availability

Final Thoughts

🔹 For classic taste lovers: Lavazza and Illy are elegant, reliable choices
🔹 For everyday use: Jockey and Dallmayr offer quality with value
🔹 For bold espresso fans: Segafredo and DeLonghi deliver strength
🔹 For softer, nuanced profiles: Monarch and Cerrado stand out

Choosing the right beans is the first step in your daily coffee journey — and any of these ten could become your next favorite.

Sushiyaki Dubai Marks Sushi Day with Exclusive Sharing Platters and Lunch Specials

In celebration of International Sushi Day, Sushiyaki Dubai, the contemporary Japanese hotspot nestled in Souk Madinat Jumeirah, is inviting diners to indulge in its specially crafted signature sharing platters. Designed for those who appreciate bold flavors, convivial moments, and the freshest high-quality ingredients, these platters offer a vibrant tour through Japanese culinary favorites.

From meticulously rolled makis to delicate sashimi slices and flame-grilled yakitori skewers, Sushiyaki’s offerings are curated to showcase the best of its menu. Guests can gather and savor these communal experiences throughout the day.

Sushi Day Highlights:

  1. All-Day Sharing Platters:

    • Combo Yakirolls (AED 360): A diverse selection of Sushiyaki’s signature maki rolls.

    • Combo Moriawase (AED 490): The ultimate sushi experience, featuring a chef-curated mix of makis, sashimi, and nigiri.

  2. Lunchtime Specials (Available 12pm – 5pm):

    • Lunch Moriawase (AED 250): A refined midday spread including makis and nigiri.

    • Lunch Yakitori (AED 240): A selection of grilled skewers prepared robata-style.

“International Sushi Day is the perfect occasion to share the essence of our culinary philosophy,” says a representative for Sushiyaki. “Our sharing platters embody the spirit of togetherness and highlight the quality and vibrancy of Japanese cuisine we bring to Dubai.”

About Sushiyaki:
Sushiyaki, the latest venture by Food Fund International (FFI), opened its doors in December 2023 in the heart of Souk Madinat Jumeirah. It aims to redefine Japanese dining by seamlessly blending traditional flavors with cutting-edge innovation. From exquisite sushi to irresistible yakitori, Sushiyaki offers an unparalleled experience in an ambiance of modern elegance – where culinary excellence meets an Eastern state of mind.

About Food Fund International (FFI):
Developed over 14 years ago by Chairman Costa Tomazos, whose F&B journey began in the 1970s in South Africa, FFI is a family-owned business. It has built a global portfolio of home-grown restaurant brands focused on recruiting the best talent to deliver high-quality and inspirational food concepts.

Download images HERE

Plan Your Visit:

  • Address: Souk Madinat Jumeirah, Waterfront, Dubai, UAE

  • Phone: +971 4 451 9170

  • Email: [email protected]

  • Operating Hours: Monday – Sunday, 12:00 PM – 12:00 AM

  • Website: www.sushiyaki.ae

  • Instagram: @sushiyaki.dxb

Celebrate Sushi Day at Sushiyaki Dubai and discover the art of shared Japanese dining.

Barista Terminology | Episode 2: Barista Tools & Equipment

We are pleased to launch this educational series on QahwaWorld.com , dedicated to providing essential knowledge for every barista and coffee enthusiast. Titled Barista Terminology,” this series offers clear and concise explanations of key concepts in the coffee industry. It will span more than 20 episodes, each covering different aspects of the coffee world.

Behind every great cup of coffee is a set of tools that help the barista craft, control, and perfect the brewing process. In this episode, we cover essential equipment and instruments used in both home and professional settings. Understanding these tools is foundational for mastering coffee preparation techniques.

1. Espresso Machine

The heart of any café. A high-pressure device that forces hot water through compacted coffee grounds to extract espresso. Comes in manual, semi-automatic, and fully automatic versions.

2. Portafilter

A handled metal filter basket that locks into the espresso machine’s group head. It holds the ground coffee during extraction.

3. Group Head

The part of the espresso machine where the portafilter locks in. It dispenses hot water through the coffee puck with precision and even pressure.

4. Tamper

A hand-held tool used to evenly compress ground coffee in the portafilter. Proper tamping ensures uniform extraction and prevents channeling.

5. Grinder (Burr Grinder)

A device that grinds coffee beans to a specific size. Burr grinders are preferred over blade grinders because they provide consistent grind size, which is critical for extraction control.

6. Dosing Cup

A small container used to weigh and transfer ground coffee from the grinder to the portafilter without spilling.

7. Scale

Digital scales help baristas measure coffee and water with precision, ensuring consistency in recipes and brew ratios.

8. Distribution Tool (Leveler)

Used before tamping to evenly spread ground coffee across the portafilter. Helps ensure even density across the coffee bed.

9. Knock Box

A sturdy container with a rubber bar used to knock out and collect spent coffee pucks from the portafilter.

10. Steam Wand

Attached to the espresso machine, this metal tube releases pressurized steam to heat and texture milk for cappuccinos, lattes, and other milk-based drinks.

11. Milk Pitcher (Jug)

A stainless-steel container used for steaming and pouring milk. Its shape and spout design are important for latte art control.

12. Thermometer

Sometimes clipped inside the milk pitcher to monitor milk temperature during steaming. Ideal milk temperature is usually between 55–65°C.

13. Tamping Mat or Station

A protective pad or stand placed on the counter to stabilize the portafilter during tamping and prevent damage to surfaces.

14. Shot Glass / Espresso Glass

Used to visually monitor the espresso shot as it flows from the machine. Useful for timing and checking crema quality.

15. Cleaning Brush / Group Head Brush

Special brushes used to clean the espresso machine’s group heads and maintain hygiene and functionality.

HEALTH BREAKTHROUGH: Daily 4-Cup Coffee Habit Cuts Alzheimer’s Risk by 27%

A landmark study in The New England Journal of Medicine reveals drinking 4 cups of coffee daily slashes Alzheimer’s risk by 27% in adults over 50. The decade-long Harvard Medical School and National Institute on Aging research tracked 12,000 participants, providing the strongest clinical proof of coffee’s brain-protective effects.

Key Findings

  • Optimal Dose: 4-5 cups/day delivers maximum neuroprotection; no added benefit beyond 6 cups.

  • Active CompoundsChlorogenic acid and trigonelline inhibit Alzheimer’s-linked amyloid plaque formation.

  • Critical Warning: Coffee hotter than 65°C (149°F) increases esophageal cancer risk by 42% (validating WHO’s 2024 advisory).

Science-Backed Tips

Maximize Benefits:

  • Choose unfiltered brews (French press)

  • Select light/medium roast beans

  • Limit added sugar to ≤2 tsp per cup

Important Exceptions:

  • Reduced efficacy for hypertension patients

  • Not recommended for chronic acid reflux sufferers

Global Impact

With Alzheimer’s cases projected to hit 152 million by 2050 (WHO), lead researcher Dr. Elena Rodriguez states:

“This isn’t correlation – it’s an actionable prevention strategy.”

Industry Response

Starbucks and Illy will launch specialty “NeuroProtect” blends (Q3-2025) preserving 90% of key neuroprotective compounds during roasting.

Quick Answers

How much coffee prevents Alzheimer’s?
4 cups daily (≈400mg caffeine) brewed below 65°C.

Does decaf work?
Yes, but with reduced efficacy (18% risk reduction).

Global Coffee Prices Hit All-Time High as Brazil’s Drought Worsens Supply Crisis

Global coffee prices surged to a record $3.45 per pound—the highest since trading began in 1973—as Brazil’s unprecedented drought devastates crops for the second straight year. The crisis has triggered coffee shortages, forced brands to downsize packages, and pushed retail costs up by over 20% in major markets.

Why Are Coffee Prices Rising So Sharply?

  • Brazil’s “Double Drought” Disaster: The Minas Gerais region, which produces 40% of Brazil’s arabica coffee, has seen 40% lower yields due to extreme heat and water shortages (Brazilian Coffee Exporters Council).

  • Vietnam’s Robusta Freeze: Vietnam, the world’s biggest robusta coffee supplier, has halted exports after depleting reserves, worsening the global coffee supply crunch.

  • Climate Chaos Worsens Shortages: El Niño has disrupted harvests in Colombia, Honduras, and Guatemala, where excessive rains and disease have cut output by 10-15%.

How Coffee Shortages Are Affecting Consumers

  • Shrinkflation Hits Coffee Aisles: Major brands like Folgers, Lavazza, and Nestlé are selling 15-20% less coffee per bag while keeping prices the same.

  • U.S. Coffee Prices Jump 22%: Ground coffee now averages $10.99 per pound, up from $8.99 last year (U.S. Bureau of Labor Statistics).

  • Specialty Coffee at Risk: Independent cafes warn of 30-40% higher wholesale costs, forcing price hikes or smaller servings.

Will Coffee Prices Keep Rising? Experts Weigh In

  • “This is not temporary—it’s a new reality.” — Vanusia Nogueira, International Coffee Organization (ICO)

  • Rabobank predicts high coffee prices for 5+ years due to slow farm recovery and climate risks.

  • Starbucks warns investors of “sustained cost pressures” in latest earnings report.

The Bigger Picture: Climate Change & Coffee’s Future

With Brazil’s drought expected to continue through 2026 (World Weather Inc.), analysts say coffee inflation could persist until 2027-2028, when new drought-resistant crops may ease shortages.

Barista Terminology | Episode 1: The Coffee Bean – From Seed to Roast

We are pleased to launch this educational series on QahwaWorld.com , dedicated to providing essential knowledge for every barista and coffee enthusiast. Titled “Barista Terminology,” this series offers clear and concise explanations of key concepts in the coffee industry. It will span more than 20 episodes, each covering different aspects of the coffee world.

Understanding coffee starts with the bean itself. From its agricultural roots to its final roasted form, each stage of the bean’s journey contributes to the flavor, aroma, and identity of every cup. This episode explores essential terminology related to coffee origins, processing, and roasting — the building blocks of any barista’s knowledge.

  1. Coffee Cherry

The fruit of the coffee plant, containing the seeds we know as coffee beans. It typically has two seeds inside (the beans), surrounded by layers including skin, mucilage, and parchment.

  1. Origin

Refers to the country or region where the coffee is grown, such as Ethiopia, Colombia, or Yemen. Origin affects flavor due to differences in altitude, climate, soil, and farming practices.

  1. Varietal (or Variety)

A botanical subspecies or genetic type of Arabica or Robusta coffee. Examples include Bourbon, Typica, Geisha, and SL28. Each varietal can have unique flavor characteristics.

  1. Altitude

Measured in meters above sea level (MASL), altitude affects bean density and flavor. Higher elevations often produce more complex and acidic coffees.

  1. Processing Method

The technique used to remove the fruit layers from the coffee seeds after harvest. The three main types are:

  • Washed (Wet): Cherries are pulped and fermented in water. Known for clean and bright flavors.
  • Natural (Dry): Whole cherries are dried in the sun. Known for fruity and sweet profiles.
  • Honey (Semi-washed): The mucilage is left on the bean while drying. A balance between washed and natural characteristics.
  1. Green Coffee

Unroasted coffee beans after processing and drying. These beans are stored and shipped globally for roasting.

  1. Moisture Content

Green beans are dried to a safe moisture content (usually 10–12%) to ensure stability and prevent spoilage during storage.

  1. Defects

Visible or sensory imperfections in green coffee, such as black beans, insect damage, or mold. Coffee is graded by the number and severity of defects.

  1. Density

Refers to the bean’s weight relative to its size. Denser beans, often from higher elevations, generally perform better in roasting and produce more vibrant cups.

  1. Roast Profile

A specific roasting curve used to develop flavor in coffee beans. Factors include time, temperature, and airflow, and are carefully controlled by the roaster.

  1. First Crack

An audible popping sound that occurs when the internal pressure of the bean causes it to crack. Marks the beginning of the development phase in roasting.

  1. Roast Level

Describes how dark or light the coffee has been roasted:

  • Light Roast: High acidity, origin flavors preserved.
  • Medium Roast: Balanced, sweet, often preferred in specialty coffee.
  • Dark Roast: Low acidity, bitter, often used in espresso or commercial blends.
  1. Agtron Reading

A numeric scale (measured by a spectrophotometer) used to assess roast color and level objectively.

  1. Degassing

After roasting, coffee releases carbon dioxide. Allowing it to degas (usually 24–72 hours) improves flavor before brewing.

Coffee Holding Co. Posts Strong Earnings and Resumes Dividends Despite Market Pressures

In a quarter marked by volatility in global coffee markets, Coffee Holding Co., Inc. (NASDAQ: JVA) has reported strong financial performance for the second quarter of fiscal year 2025. The company achieved a 22% year-over-year revenue increase and returned to profitability, posting earnings of $0.11 per share—up from a slight loss in the same quarter last year.

Despite headwinds such as surging green coffee prices, delayed margin recovery, and contractual losses on a key wholesale account, Coffee Holding maintained a stable gross margin of 19%. The company also succeeded in reducing its selling and administrative expenses, a move that signals improved operational efficiency and potential for sustained margin growth in future quarters.

“Our ability to grow revenue while improving cost efficiency demonstrates the strength of our business model,” said Andrew Gordon, CEO of Coffee Holding Co. “Even with pricing pressures and a challenging macro environment, we’ve positioned ourselves for long-term profitability.”

A key contributor to the company’s growth was the implementation of strategic price adjustments in response to early 2025’s rapid rise in arabica coffee prices, which surged over 25% in just three weeks. Although these increases took time to reflect in financial results, the full impact is now materializing and is expected to support margins moving forward.

Another factor shaping the company’s strategy was speculation in April about potential tariffs on imported coffee. While the market reacted with a sharp price decline, Coffee Holding used the opportunity to expand its inventory at lower prices, gaining cost advantages that are expected to provide a competitive edge in the months ahead.

In addition, the company’s acquisition of Empire Coffee Company—rebranded as Second Empire—is already exceeding expectations. Losses from this unit were halved compared to the previous quarter, and sales have rebounded to pre-decline levels. Coffee Holding now anticipates that the acquisition will become earnings-accretive by the end of the next quarter.

In a milestone decision, the company announced the reinstatement of its annual dividend—33% of net earnings—marking the first dividend issuance in years. The move reflects growing confidence in free cash flow and overall financial stability.

Founded in 1971, Coffee Holding Co. is one of the few vertically integrated coffee companies in the United States, serving retailers and wholesalers through a portfolio of eight proprietary brands and a diversified range of coffee products. The company also imports green coffee from major producing countries, supplying small roasters and specialty cafés across the U.S. and Canada.

As the global coffee industry continues to navigate fluctuating prices, trade policies, and evolving consumer behavior, Coffee Holding Co.’s latest results offer a compelling case of resilience and adaptability—qualities that many industry stakeholders are closely watching.

Coffee Prices Edge Higher After Hitting Fresh Lows Amid Mixed Market Signals

Global coffee prices saw a modest rebound on Friday following new multi-week lows, as traders engaged in pre-weekend short covering while market fundamentals presented a complex mix of bearish and bullish signals.

Market Snapshot

July arabica coffee (KCN25) rose by +1.50 cents (+0.43%) and July robusta coffee (RMN25) gained +34 points (+0.77%), reversing earlier losses. Arabica futures touched a two-week low, while robusta prices dipped to a seven-month low before staging a mild recovery.

Despite Friday’s gains, coffee prices have remained under pressure over the past five weeks due to favorable harvest conditions and expectations of increased output from key producers.

Brazilian Harvest Update

Brazil’s ongoing harvest continues to weigh on prices. According to Cooxupe, the country’s largest coffee cooperative and exporter, 13.7% of the 2025/26 harvest is complete, nearly identical to last year’s 13.6% at this time. Meanwhile, Safras & Mercado reported that 35% of the national harvest is finished as of June 11, including 49% of the robusta crop and 26% of the arabica. Persistent rainfall in arabica-growing regions, particularly in Minas Gerais, has slowed progress. Somar Meteorologia reported 23.4 mm of rain in Minas Gerais during the week ending June 7—207% above the historical average.

Inventory and Export Dynamics

On the inventory front, ICE-monitored arabica stocks stood at 846,291 bags as of Friday, down slightly from a recent 4.25-month high of 892,468 bags recorded on May 27. Robusta inventories fell to a three-week low of 5,184 lots on Thursday, providing limited support for robusta prices.

Meanwhile, export data from Brazil offered a bullish counterpoint. Cecafe reported that green coffee exports in May fell 36% year-over-year to 2.8 million bags, driven by logistical delays and tighter supply.

Vietnam’s Volatile Outlook

Vietnam’s robusta sector remains under stress. The 2023/24 crop dropped 20% due to drought, yielding just 1.472 million metric tons—the lowest in four years. Exports have also declined sharply, with 2024 volumes down 17.1% y/y and January–May 2025 exports falling 1.8% to 813,000 MT. The Vietnam Coffee and Cocoa Association recently cut its 2024/25 production estimate from 28 million to 26.5 million bags. However, USDA projections for 2025/26 forecast a 7% rebound to 30 million bags.

Global Production and Deficit Projections

According to the USDA’s December biannual report, global coffee production in 2024/25 is expected to rise by 4.0% year-over-year to 174.86 million bags, including 97.85 million bags of arabica and 77.01 million of robusta. Despite this increase, global ending stocks are projected to fall by 6.6% to a 25-year low of 20.87 million bags.

Looking further ahead, commodities trader Volcafe anticipates a global arabica deficit of 8.5 million bags in 2025/26—wider than the 5.5 million bag shortfall in 2024/25—marking the fifth consecutive year of global supply shortages.

Conclusion

While near-term market sentiment remains pressured by ample supply and favorable weather in Brazil, structural deficits in arabica and declining robusta output in Vietnam could provide longer-term support. Investors continue to monitor weather patterns, harvest pace, inventory levels, and export flows for signs of volatility in the months ahead.

Victoria Arduino Unveils Innovations and Hosts Coffee Champions at World of Coffee Geneva 2025

From June 26 to 28, Italian espresso machine pioneer Victoria Arduino will take center stage at World of Coffee Geneva 2025, Europe’s premier specialty coffee trade show. The brand invites coffee professionals and enthusiasts to Stand #1739 for a first look at exclusive new products, immersive experiences, and appearances by world-renowned coffee champions.

Innovation and Sustainability in Focus

Victoria Arduino, celebrated for its high-performance equipment and iconic Italian design, is set to reveal two major innovations tailored for the specialty coffee sector. These cutting-edge solutions aim to elevate both extraction quality and the customer experience, with sustainability and aesthetics at their core.

A key highlight will be the debut of the Eagle One Special Edition, a unique espresso machine featuring sustainable fabric elements and a reimagined design. At the Eagle One station, visitors will experience not only exceptional espresso but also the brand’s PureBrew Coffee innovation. This is enabled by the integrated PureBrew+ single brewer and specialty beans sourced from top-tier international roasters.

Meet the Champions

The Victoria Arduino booth will also be a meeting point for global coffee talent. Visitors will have the opportunity to meet Mikael Jasin, the 2024 World Barista Champion, and Michael Portanniers, the 2025 World Coffee Roasting Champion. In addition, partner roasters will be on hand to brew and share their finest selections throughout the event.

The Listening Booth: A Quiet Revolution in Coffee Culture

Breaking away from the typical exhibition hustle, Victoria Arduino introduces The Listening Booth, a calm and intimate sensory space designed in collaboration with Coffee Foundation — an organisation that supports mental well-being through the culture of coffee and community.

Hosted every afternoon at Stand #1739, this experience invites visitors to slow down and reconnect with coffee through mindful moments. Enjoy espresso and cold brew cocktails in a tranquil setting enhanced by curated ambient music and a live vinyl DJ set. It’s an invitation to embrace coffee with presence and intentionality.

Also on Display at Stand #1739

  • Eagle Tempo – A high-productivity espresso machine that blends performance with timeless design.

  • E1 Prima PRO – A compact, single-group machine offering professional-grade results with customizable style.

  • Mythos Grinder Range – Including the Mythos MY75, the official grinder of the World Barista Championship, known for consistency and precision.

Connect with Victoria Arduino

To stay updated on product launches, champion appearances, and behind-the-scenes moments from Geneva, follow @victoriaarduinoofficial on Instagram.

Nescafé Surpasses 2025 Regenerative Agriculture Goal One Year Ahead of Schedule

Nescafé, Nestlé’s leading coffee brand, announced that it sourced 32% of its coffee in 2024 from farmers implementing regenerative agriculture practices—exceeding its 2025 goal of 20%.

The achievement is part of the company’s long-term sustainability roadmap, the “Nescafé Plan 2030,” launched in 2022 to support farmers transitioning to environmentally friendly methods that boost productivity, lower costs, and reduce greenhouse gas emissions. According to Nestlé’s June 12, 2025 statement, these practices helped reduce emissions by 20% to 40% per kilogram of green coffee beans in 2024.

The company now aims to source 50% of its coffee from regenerative agriculture by 2030, as part of broader efforts to cut its overall carbon footprint.

Regenerative practices promoted by the program include optimizing fertilizer use to improve soil health and reduce carbon emissions, planting cover crops to boost biodiversity and minimize agrochemical reliance, and restoring farmland through native tree planting to enhance carbon capture and water management.

Nescafé emphasized that the program not only supports climate goals but also improves farmer livelihoods and strengthens communities. Social initiatives such as child protection and human rights monitoring are integral parts of the brand’s supply chain responsibility.

Coffee remains one of the world’s most widely traded agricultural commodities. However, climate change poses a growing threat to its future. A study by the Carbon Disclosure Project (CDP) warns that by 2050, up to 97% of currently viable coffee-growing land in key regions may become unsuitable. The bulk of coffee’s carbon footprint—estimated at 75% to 91%—originates before the beans leave the farm, driven by land use, deforestation, fertilizer application, and processing methods.

“Farmers are becoming increasingly aware of the benefits of these regenerative practices, as shown by the rising adoption rates,” said Axel Touzet, Head of Nestlé’s Coffee Strategic Business Unit. “This motivates us to continue working with our partners, suppliers, and farmers in our sourcing regions.”

Travel the World With Starbucks: New Content Creator Role Offers Up to $136,000 Salary

Starbucks is inviting coffee enthusiasts to apply for a new, globe-trotting position focused on storytelling, travel, and digital content—offering a salary of up to $136,000 per year.

The company is currently looking for two individuals—one current employee and one external applicant—to become what it calls “Global Coffee Creators.” These creators will spend a year visiting selected Starbucks locations worldwide, documenting the brand’s culture, coffee origins, and customer experiences through engaging social media content.

Why This Role Stands Out

As social media continues to shape consumer behavior, brands are investing more in influencer-style marketing. The global influencer industry, valued at over $32 billion in 2025, shows no signs of slowing down. Starbucks’ latest move aligns with this trend, targeting content-savvy individuals who can blend creativity with a love for coffee.

Position Highlights

The one-year contract offers a competitive annual salary ranging from $80,100 to $136,000. Although the job is remote, frequent international travel is a core requirement. Chosen candidates will be expected to visit at least 10 Starbucks destinations around the globe, capturing the local vibe, people, and unique stories behind each store.

According to the company, applicants must:

  • Be 18 years or older

  • Live in the United States

  • Have a valid passport

  • Hold a high school diploma or equivalent

  • Demonstrate strong skills in video creation, editing, and social media engagement

How to Apply

Interested individuals must submit a TikTok video using the hashtag #StarbucksGlobalCoffeeCreator, offering their personal perspective and showcasing their storytelling abilities. The application window is open until June 14, 2025, and selected candidates will begin their journey in August 2025.

Company Outlook

The announcement comes as Starbucks undergoes broader organizational changes. Earlier this year, the company restructured parts of its corporate workforce and introduced updates to employee uniforms, aiming to streamline operations and strengthen brand identity.

Looking Ahead

This creative role is part of Starbucks’ wider push to engage with younger, digitally connected audiences. The selected Global Coffee Creators will not only promote the brand but also serve as storytellers for its international community.