Category: Coffee Community

The Dubai Multi Commodities Centre (DMCC) is set to host one of the most anticipated events in the global coffee industry—the Dubai Coffee Auction—taking place during the World of Coffee Dubai 2025. This hybrid auction, organized in collaboration with M-Cultivo, will be held both in-person and online, providing coffee professionals worldwide with the opportunity to bid on some of the finest specialty coffees from elite producers.

A New Era for Coffee Auctions in Dubai

The Dubai Coffee Auction is the first event of its kind in the region, establishing Dubai as a key player in the specialty coffee trade. Hosted by DMCC’s Coffee Centre, the auction will present an exclusive collection of premium coffee lots, offering buyers a chance to source high-quality beans directly from globally renowned producers. With Dubai emerging as a central hub for coffee commerce, this auction is expected to shape future market trends and elevate the standards of specialty coffee trading.

Key Auction Details

• Dates: February 10 – 11, 2025
• Location: World of Coffee Dubai 2025 (Hybrid: In-person and online)
• Organizers: DMCC Coffee Centre & M-Cultivo
• Participation: Buyers can register online, purchase a sample set, and bid in real-time.

What to Expect at the Auction

The event will showcase some of the rarest and most sought-after coffee varieties from top-tier producers across the globe. Among the featured coffees are:

• Finca Sophia & Finca La Mula (Panama) – Natural Geisha
• Al-Khanshali Estate (Yemen) – Two exclusive Geisha lots
• El Injerto (Guatemala) – Las Milpa
• Gesha Village (Ethiopia) – Oma Natural
• Inmaculada Coffee (Colombia) – 926 Gesha Signature
• Daterra Coffee (Brazil) – Gesha Natural Anaerobic
• Finca Don Tulio (Colombia) – Pitaya Gesha

With over 16 premium lots from 9 different origins, bidders will have access to a diverse selection of coffees representing the pinnacle of quality and craftsmanship in the industry.

How the Auction Works

The Dubai Coffee Auction will follow a unique three-round format designed to maximize engagement and competitive bidding:

1. Round 1 – Open Bidding (February 10, 10:00 AM – February 11, 12:00 PM Dubai Time)
   • Buyers can place bids on any coffee lot they are interested in.
   • Bidders must place at least one bid per coffee to remain eligible for subsequent rounds.
2. Round 2 – Lightning Round (February 11, 2:00 PM – 2:20 PM Dubai Time)
   • A fast-paced, 20-minute round where only bidders from Round 1 can participate.
   • The top three bidders per coffee advance to the final round.
3. Round 3 – Final Round (February 11, 2:30 PM Dubai Time)
   • Conducted by a professional auctioneer.
   • The final three bidders per lot compete for the winning bid.
   • Once a lot is declared sold, no further bids will be accepted.

How to Participate

To take part in this prestigious auction, bidders must follow a simple registration process:

• Create an account on the auction platform.
• Request access—this will be manually reviewed and approved by M-Cultivo within 48 hours.
• Purchase a sample set (optional) to evaluate the coffee before bidding.
• Place bids in real-time during the auction rounds.

Tasting and Sample Sets

To ensure buyers can experience the exceptional quality of these coffees before bidding, DMCC is offering three tasting options:

• Green Coffee Sample Set (USD 1,000) – Includes 15 x 100g samples of raw coffee beans.
• Roasted Coffee Sample Set (USD 2,000) – Professionally roasted samples, ready for cupping.
• Cupping Experience at WOC Dubai (USD 2,500) – An exclusive in-person cupping session featuring a guided tasting by expert roasters and producers.

Why the Dubai Coffee Auction Matters

This event is more than just a marketplace—it is a strategic initiative designed to enhance transparency, traceability, and direct trade in the coffee industry. By connecting roasters, traders, and producers, the Dubai Coffee Auction strengthens Dubai’s position as a leading global hub for coffee trading.

The auction provides unique advantages to both buyers and producers:

• For Buyers: Access to highly curated specialty coffees, ensuring quality and authenticity.
• For Producers: A prestigious global platform to showcase their finest lots to international buyers.

Final Thoughts

With elite producers, exceptional coffees, and a cutting-edge auction format, the Dubai Coffee Auction by DMCC is a must-attend event for coffee professionals and enthusiasts alike. Whether you’re a roaster looking for rare micro-lots, a trader seeking exclusive partnerships, or a coffee aficionado wanting to experience the best of the best, this event is your gateway to the finest specialty coffees in the world.

Don’t miss out! Register today to secure your spot in the Dubai Coffee Auction 2025.

The Specialty Coffee Association (SCA) is introducing an exciting new experience for coffee lovers and professionals alike. For the first time, the SCA is launching the “Intro to Cupping” workshops, designed to be inclusive and beginner-friendly. These workshops aim to open the doors to coffee evaluation for everyone, regardless of prior experience. Whether you’re a barista, coffee roaster, coffee enthusiast, or simply curious about the art of tasting coffee, these workshops are your gateway to mastering the basics of cupping and sensory analysis.

What is Cupping?

Cupping is the standardized method used by coffee professionals to evaluate the aroma, flavor, and overall quality of coffee. It’s a sensory journey that combines science and art, allowing participants to explore and appreciate the intricate details of coffee. From identifying fruity notes to discovering subtle floral undertones, cupping is an essential skill for anyone looking to deepen their understanding of coffee.

What Makes the “Intro to Cupping” Workshops Special?

These workshops are part of the SCA’s global cupping education program, set to fully launch in 2025. Grounded in the Coffee Value Assessment and informed by modern sensory science, the program equips participants with the foundational skills needed by cupping professionals.

The workshops offer a hands-on and engaging experience, where participants will:

• Learn the basics of cupping: From grinding and smelling to slurping and evaluating, discover techniques used to assess coffee’s sensory attributes.
• Bridge theory with practice: Gain a deeper understanding of how sensory science applies to coffee evaluation.
• Build a strong foundation for growth: Whether you’re a beginner or looking to refine your skills, these workshops lay the groundwork for mastering cupping practices.

What Will You Gain?

By attending one of the upcoming workshops, you’ll benefit from:

• An inclusive learning experience: Designed for all experience levels to ensure everyone feels welcome and supported.
• Practical skills: Develop the tools and techniques to confidently evaluate and describe coffee’s sensory qualities.
• A foundation for growth: Take the first step in mastering cupping practices and building your sensory knowledge.

Upcoming Dates

The SCA is kicking off the “Intro to Cupping” workshops with three exciting dates in February:

• February 11 & 12, 10:30 AM to 1:30 PM
  World of Coffee Dubai, United Arab Emirates
  (Registration opens soon)
• February 19, 10:00 AM to 1:00 PM
  Escuela del Café Tueste Café, Coatepec, Veracruz, Mexico

More dates will be announced soon, so stay tuned!

Why Attend?

These workshops aren’t just for coffee professionals—they’re for anyone who loves coffee and wants to dive deeper into its sensory world. Whether you’re looking to boost your career, impress your friends with your coffee knowledge, or simply satisfy your curiosity, the “Intro to Cupping” workshops offer something for everyone.

Entrepreneurs and coffee experts, Sara Wertvoll and Enea Muskaj, are set to revolutionize the thriving coffee community in Dubai and the UAE with an innovative app named CAPP.

The app, expected to launch soon, promises an exceptional experience for coffee lovers in the UAE, allowing them to celebrate their passion for coffee with a simple and catchy motto: Sip. Collect. Redeem.

What sets CAPP apart is that it will operate on blockchain technology, offering a secure and transparent platform for its users. This innovative feature makes CAPP a groundbreaking addition to the coffee community and loyalty programs.

Once launched, CAPP will enable coffee enthusiasts to earn Coffee Points with every cup they purchase. These points can then be redeemed for their favorite coffee, coffee beans, or other exclusive products. Additionally, the app offers the chance to discover coffee events and connect with the vibrant coffee community.

No more waiting for traditional loyalty cards – with CAPP, every cup you enjoy brings you closer to your reward, effortlessly and seamlessly. This app is designed to cater to coffee lovers of all levels.

Stay tuned for updates and get ready to join this innovation redefining the coffee experience in the UAE!

The International Café & Beverage Show (ICBS), a premier event dedicated to the café and beverage industry, is set to return to the Kuala Lumpur Convention Centre from 24 to 26 April 2025. Organized by Montgomery Asia, ICBS promises to showcase a diverse range of products, from artisan food and beverages to cutting-edge café solutions, offering an unparalleled platform for industry professionals and enthusiasts.

A Growing Industry in Southeast Asia

Southeast Asia’s café and beverage market has experienced significant growth, with branded coffee shop outlets expanding rapidly. Malaysia, in particular, recorded a 28% growth last year, generating over $1 billion USD (approximately RM4.46 billion) in revenue. This robust development underscores the importance of events like ICBS, which serve as a hub for industry innovation and collaboration.

Highlights of ICBS 2025

Building on the success of its 2024 edition, which attracted over 15,000 attendees, ICBS 2025 is poised for an even larger turnout. The upcoming event will feature:

• 600 participating brands and an expected 18,000 attendees from 55 countries.
• A wide array of products, including coffee, tea, juices, pastries, desserts, café design solutions, and POS payment systems, representing the entire café ecosystem.
• A dedicated Roasters Village, providing boutique coffee roasters an opportunity to connect directly with buyers.
• The Malaysia Open Championships, comprising the Malaysia Open Barista Championship (MOBC), Malaysia Open Latte Art Championship (MOLAC), and Malaysia Open Brewers Cup (MOBrC), spotlighting the region’s top talent in coffee craft.

Additionally, ICBS 2025 will expand its scope by co-locating with MY Food Expo 2025, a platform aimed at promoting sustainability and local food production in line with Malaysia’s National Agrofood Policy 2.0.

A Platform for Innovation and Growth

Alun Jones, Project Director of Montgomery Asia, highlights the significance of the event:
“ICBS is more than just an event – it’s a gateway to opportunity for businesses in Malaysia and across the region. By co-locating with MY Food Expo this year, ICBS 2025 underscores the synergy between the café and food industries, offering exhibitors a unique platform to broaden their reach and maximise their impact.”

With 98% of visitors rating ICBS 2024 as a success and 99.5% of exhibitors stating the event met their business objectives, ICBS 2025 aims to raise the bar even higher.

“ICBS 2025 is dedicated to connecting and inspiring the café and food sectors, offering a stage for businesses to innovate, collaborate, and expand,” Jones added. “We are excited to host a platform that bridges creativity and commerce in this vibrant industry again.”

Whether you’re a business owner, coffee professional, or café enthusiast, ICBS 2025 is set to be a must-attend event, reflecting the dynamic evolution of the café and beverage industry in Southeast Asia.

• Coffee value to go up by as much as 20% in 2025

• Growth of Cold Brew, Nitro Coffee and Customized Drink Orders

• The MENA coffee market is projected to reach $11.5 billion

The value of coffee globally, is predicted to go up by up to 20% in 2025, fueled by ongoing climate change, increasing production costs, and a need to innovate the supply chain, according to three coffee industry experts – Shouq Bin Redha, Exhibition Director, World of Coffee Dubai; Ahmed Bin Sulayem, Executive Chairman and CEO of DMCC, and Khalid Al Mulla, CEO of the SCA’s UAE Chapter.

Against this backdrop, World of Coffee Dubai 2025 returns from February 10-12 at the Dubai World Trade Centre, promising to be the most consequential edition yet with the MENA coffee market projected to reach US $11.5 billion in 2025, underscoring the region’s importance to the global coffee landscape. This year’s event will showcase the latest trends, innovations, and the inaugural DMCC Specialty Coffee Auction – a landmark event where the world’s rarest coffee beans will be up for bidding.

Coffee prices have already dramatically increased, with December marking a record high for Arabica beans on the global commodities market. Robusta prices nearly doubled in 2024, reaching $5,694 per metric tonne by late November. Notably, prices for higher-quality Arabica coffee beans have surged by over 80% in just a year, underscoring the pressures on both producers and consumers.

But it’s not just the price that will have a noticeable impact. The three industry experts weighed in on the Top 10 trends for the coffee industry this year.

 Rising Value of Coffee

The value of coffee is expected to increase by up to 20% in 2025 due to climate change, tempered supply chains, and rising production costs. An increase in demand for coffee, particularly in emerging markets like Asia, will drastically influence supply. Shouq Bin Redha, Exhibition Director, World of Coffee Dubai, said: “We are entering an unprecedented time in the coffee industry and everyone will be impacted from farmers to baristas to consumers drinking their morning coffee – the value of coffee will soar.”

2. Supply Chain Transformation

The high demand for coffee will lead to a transformation in the supply chain, which currently includes slow shipping, labor shortages, and rising transportation costs. These effects have not only raised the value of coffee but also created demand, forcing producers to seek innovative solutions to stabilize supply and maintain quality. Bin Redha said, “The industry must innovate and adapt to build a supply chain that can withstand future demand while meeting growing consumer needs – it’s getting there, and an impact is being felt.”

3. Sustainability and Ethical Sourcing

As consumers demand more eco-friendly, ethically sourced coffee, brands are adopting sustainable practices such as compostable packaging and third-party certifications. Transparency in these efforts is key to building customer loyalty. Bin Redha stated, “Sustainability is no longer optional – it’s an expectation. Brands that adapt will lead the future of coffee.”

4. Single-Origin and Specialty Coffees

Consumers are increasingly drawn to high-quality, single-origin coffees with unique flavors. As interest in sustainability and authenticity grows, specialty coffees continue to rise, offering distinct experiences tied to the origins and craftsmanship of each brew. Bin Redha added, “As consumers evolve, they’re not just seeking coffee – they’re seeking stories, flavors, and experiences that connect them to the origin of their brew.”

5. Growing Coffee Chains

The rise of “coffee culture” is driving the expansion of the coffee franchise market. Growing from $96.6 billion in 2023 to $105.83 billion, the market shows a CAGR of 9.5%. This upward trend is projected to continue, reaching $152.97 billion by 2028 at a CAGR of 9.7%. Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer of DMCC, commented: “This growth highlights how coffee chains are becoming cultural hubs, shaping communities and redefining the way people connect globally.”

6. MENA Rising

The MENA region is becoming a key focus in the global coffee trade, with events like World of Coffee Dubai driving the promotion of specialty coffee. The branded coffee shop market in the region grew by 11% last year, led by Saudi Arabia, which accounts for 46% of all outlets. Bin Sulayem, added, “The MENA region is redefining the global coffee landscape, merging its rich cultural heritage with a bold vision for specialty coffee innovation.”

7. Technological Innovations

Advancements in technology are transforming the coffee industry, with automation in brewing, real-time crop monitoring, and blockchain for bean traceability becoming more widespread. These innovations improve efficiency and transparency, addressing consumer demands for quality and ethical sourcing. Bin Sulayem added, “Technology is bridging the gap between farmers and consumers, ensuring every cup of coffee tells a story of quality, sustainability, and innovation. The advent of AI, in particular, holds vast potential to drive efficiencies and facilitate greater quality control across the coffee supply chain.”

8. Health-Conscious and Functional Ingredients

The demand for health-oriented coffee is on the rise as consumers increasingly seek functional ingredients like adaptogens, collagen, antioxidants, and nootropics. These products cater to wellness-focused individuals looking to boost overall health. Khalid Al Mulla, CEO of SCA UAE Chapter, commented, “According to the latest research, almost half of coffee drinkers want options with antioxidants, brain-health boosters, and anti-inflammatory benefits or probiotics – we can expect to see this trend grow and spread.”

 Cold Brew and Nitro Coffee Popularity

Cold brew and nitro coffee are on the rise, set to become staples in coffee shops by 2025. In the US, cold drinks made up 75% of Starbucks’ drink sales in its fiscal 2024 third quarter, a significant jump from 37% in 2013. The trend will almost certainly be reflected globally. “The growing demand for cold coffee reflects a shift in consumer preferences toward refreshing flavors and innovative coffee experiences. In addition, the number of specialty cafes in this region is increasing yearly to meet consumer demand driven by a rise in incomes,” explained Al Mulla. “There is a growing demand for the café and coffee shop culture in countries like the UAE, Saudi Arabia, Bahrain, Kuwait, etc.”

10. Coffee Customization

Consumers are increasingly seeking personalized coffee experiences, prompting brands to offer customizable options that cater to individual tastes and dietary needs. This trend boosts customer satisfaction, with coffee becoming a “little treat” for many, especially Gen Z. Also, 51% of coffee drinkers are interested in syrups and additives. Al Mulla commented, “As coffee becomes more personal, consumers are empowered to create their perfect cup, transforming everyday moments into indulgent experiences.”

About World of Coffee Dubai

World of Coffee Dubai is the premier coffee trade show for exhibitors and visitors looking to break into the Middle East’s burgeoning coffee industry. The event showcases popular features like the Roaster Village, engaging lectures, the Cupping Room, the SCA UAE National Championships, the Coffee Design Awards, the Best New Display Product Competition, Brew Bar, and the SCA Community Lounge, where buyers and sellers come together to reconnect and establish new business relationships. The exhibition welcomes local, regional, and global professionals in the coffee industry including producers, manufacturers, traders, farmers, international experts, distributors, small and medium companies, coffee shops, roasters, hotels, and coffee enthusiasts from around the world.

About DXB LIVE

DXB LIVE, the premier event management and experiential agency of Dubai World Trade Centre (DWTC) offers a comprehensive range of services, providing innovative solutions for all types of events and experiences both within the UAE and internationally. Over the years, DXB LIVE has successfully created a fully integrated and globally recognized experiential environment, driven by its state-of-the-art in-house production facilities and advanced technical expertise. The team covers strategic concept planning, design, and marketing that blends perfectly into a holistic experience for businesses and consumers from around the globe. DXB LIVE, with its global vision, has emerged as a transformative force in Dubai’s event landscape.

The Nordics’ biggest coffee festival is back for its second edition! After a highly successful debut in February 2024, the Nordic Coffee Fest is set to return on March 1-2, 2025, at the iconic Bananpiren in Gothenburg. This year’s event promises to double in size and place an even stronger emphasis on sustainability, offering a rich experience for coffee lovers of all levels.

Building on last year’s achievements, the festival will feature:

• Exhibitors from around the globe
• The popular Roasters Village
• Interactive workshops, lectures, and cupping sessions
• The 2nd annual Nordics Best Roaster Competition, with 27 top roasters competing for the prestigious title

Two Stages of Coffee Expertise
Attendees can look forward to educational content from renowned industry figures, including:

• Coffee YouTuber Lance Hedrick (USA)
• Coffee Tasting World Finalist Freda Yuan (UK)
• Brewing demonstrations and tutorials by Amanda Geld, Swedish AeroPress Champion Elin Karlsson, and the team from Brew Journal

Introducing the Barista School
New for 2025, the Barista School offers free 15-minute masterclasses, providing hands-on learning in latte art, espresso techniques, filter coffee, and manual brewing.

Sustainability at the Forefront
Nordic Coffee Fest is striving to become the world’s most sustainable coffee festival. Following the production of just over 400 kg of non-recyclable waste in 2024, organizers aim to reduce this figure further. Initiatives include:

• Tracking waste and recycling
• Implementing a carbon budget and waste reduction incentives
• Measuring electricity usage by exhibitors
• Continuing to be a vegetarian festival free of single-use items

Tickets and Details
Tickets start at 200 SEK and can be purchased on the festival website.

• What: Nordic Coffee Fest
• Where: Bananpiren, Gothenburg
• When: March 1-2, 2025
• Tickets: Early bird starting at 200 SEK

For media inquiries, interviews, or general information, please contact:
Emil Eriksson
PR Coordinator, Nordic Coffee Fest
Email: [email protected]
Phone: +46 705 55 31 03
Website: www.nordiccoffeefest.com
Social Media: @NordicCoffeeFest

In the intricate world of specialty coffee, where every detail matters, one critical component remains consistently overlooked: milk. Despite its integral role in countless coffee beverages, milk rarely receives the same scrutiny as beans, origins, or brewing methods. This oversight, highlighted by coffee expert and entrepreneur Enea Muskaj, has sparked a crucial conversation about the standards surrounding milk in specialty coffee.

Muskaj’s thought-provoking Instagram post addressed this gap in the industry, arguing that milk should be treated with the same care and precision as single-origin coffee beans. “The Forgotten Element of Specialty Coffee: Milk,” Muskaj wrote. “Having spent a year in the UAE, I’ve noticed an important conversation missing from the specialty coffee scene: milk. Locally sourced, farm-fresh milk isn’t just a nice addition—it’s essential.” His call to action urged coffee professionals to prioritize milk quality, not as an afterthought, but as a defining feature of an exceptional cup.

This sentiment struck a chord, drawing responses from experts and enthusiasts alike, all of whom contributed nuanced perspectives to the discussion.

A Shift in Cultural Perception

Claudia, from Keep Calm and Drink Coffee in Italy, shared her personal evolution in coffee preferences, moving from milk-based drinks to black coffee. Yet, she acknowledged the significant impact milk quality has on beverages like cappuccinos, underscoring the importance of this often-ignored element.

Milk in the UAE: Quality and Awareness

Coffee expert Sayed Naveed provided a deeper look at milk quality in the UAE, where standardized products dominate the market. “For years, I never gave much thought to the quality of milk,” he admitted. However, a recent conversation with Muskaj led him to reflect on factors that influence milk’s taste and nutritional value, from the breed and care of cows to the processes of homogenization and pasteurization. He also raised concerns about how industrial treatments might exacerbate lactose intolerance, emphasizing the need for greater awareness about the milk we consume.

Crafting the Perfect Texture

From Al Ain, UAE, coffee expert Khaled Al Dhaheri shifted the focus to how milk is handled in cafés. “The issue isn’t just about milk quality,” he argued. “It’s about steaming it correctly.” According to Al Dhaheri, improper steaming often results in textures that fail to meet the standards of specialty coffee. “The froth process for cappuccinos, lattes, and flat whites is frequently mishandled, even in high-end cafés,” he noted, calling for a renewed emphasis on technique to ensure each drink achieves its intended texture and flavor profile.

The Larger Problem: A Need for Standards

Al Dhaheri’s observations resonated with Naveed, sparking a candid exchange about the lack of consistency in milk preparation across the industry. “Many cafés, especially in the West, prioritize speed over quality,” Al Dhaheri lamented. “This is not Starbucks. Specialty coffee deserves better.” Both experts agreed that the industry must uphold higher standards, not only in milk sourcing but also in preparation techniques.

The Chemistry of Milk: Insights from Rony Baz

SCA-certified coffee expert Rony Baz added a scientific dimension to the conversation, emphasizing the role milk plays in achieving a balanced cup. With over 60% of a cappuccino’s composition consisting of milk, Baz explained how its fat content, proteins, and lactose contribute to the drink’s texture, foam, and sweetness. He criticized the use of UHT milk in specialty coffee, calling it “pure laziness” and stressing the importance of fresh, whole milk to enhance the coffee experience. Baz also acknowledged the growing demand for alternative milks, such as oat and soy, while noting that they often fail to replicate the results achieved with fresh dairy milk.

Elevating Milk: A New Standard for Specialty Coffee

This dialogue has underscored a fundamental truth: milk is far more than a complement to coffee—it is a key ingredient that shapes the overall experience. The conversation revealed several critical insights:

1. Milk Quality is Non-Negotiable: Locally sourced, farm-fresh milk enhances flavor and texture, while industrial processes may compromise both.
2. Steaming Techniques Matter: Proper handling of milk is crucial to achieving the desired consistency and flavor balance in milk-based beverages.
3. Awareness is Essential: Just as specialty coffee educates consumers about beans, it must also highlight the importance of milk in creating exceptional coffee experiences.

At QahwaWorld, we recognize the need to redefine standards in specialty coffee by giving milk the attention it deserves. This conversation is only the beginning of a broader movement to ensure that every element of coffee, from bean to cup, reflects the highest quality and care.

We invite you, our readers, to contribute to this vital dialogue. Share your thoughts with us at [email protected], and join us in reshaping the future of specialty coffee. Together, let’s elevate every cup.

Drinkit, the innovative digital-first coffee shop chain, is thrilled to announce the opening of its fifth location in Dubai at Mirdif City Centre. Scheduled to welcome guests from the 16th January 2025, this marks an exciting step in Drinkit’s mission to disrupt the coffee industry by blending technology, exceptional beverages, and personalized service.

Located on the ground floor near Centrepoint and Carrefour, the new store brings Drinkit closer to the local community while reinforcing its presence in one of Dubai’s largest and most popular malls. Spanning 72.56 square meters, the Mirdif store introduces a refreshed design featuring spacious seating areas, comfortable couches, and a prominent LED screen, creating a welcoming and vibrant space for guests to enjoy.

The new store features Drinkit’s innovative digital tools, including smart pick-up counters and ordering kiosks, ensuring a quick and efficient experience for customers. Guests can customize their beverages to their liking, with options for selecting coffee beans, milk types, syrups, and even drink temperature and sweetness, all through the app or kiosks. Guests new to the Drinkit app will enjoy 50% off their first three drinks, making it an ideal time to explore the diverse menu and innovative service. As part of Drinkit’s sustainability commitment, all consumables used in the store are recyclable, and options such as paper straws and incentives for bringing reusable cups are readily available.

Katerina Borodich, CEO of Drinkit UAE, expressed her enthusiasm about the expansion: “At Drinkit, we aim to redefine the coffee experience by seamlessly blending handcrafted beverages with advanced digital solutions. The opening of our Mirdif City Centre location is an exciting opportunity to connect with a predominantly local audience, bringing our phygital concept to one of the most vibrant communities in Dubai. Whether stopping by for a perfectly brewed coffee or exploring our customisable drink options, we look forward to delighting our guests with a seamless and engaging service.”

The opening of the Mirdif City Centre store is part of Drinkit’s broader growth strategy. With existing locations in Emaar Square, Marina Gate Residences, Bay Avenue Mall, and Palm Jumeirah, Drinkit is focused on expanding its presence in prominent malls, community hubs, and business centres. By mid-2025, the brand aims to reach its 10th store in Dubai, with three additional locations already under construction.

Drinkit, founded in 2020, has established itself as a leader in the coffee industry by combining high-quality, handcrafted beverages with advanced digital technology. Its mission is to make exceptional coffee accessible to everyone while minimising waste and promoting sustainable practices.

In a thought-provoking Instagram post, coffee expert and entrepreneur Mr. Enea Muskaj sparked an important conversation about a commonly overlooked component of specialty coffee: milk. Highlighting insights from a discussion with fellow coffee expert Mr. Sayed Naveed, Muskaj questioned why the industry often neglects milk’s role and its significant impact on the specialty coffee experience.

Muskaj stated, “The Forgotten Element of Specialty Coffee: Milk. Having spent a year in the UAE, I’ve noticed an important conversation missing from the specialty coffee scene: milk. The other day, Naveed and I were discussing this in the office, and it struck me how little attention is given to something so vital. Much like single-origin coffee, milk should be treated with the same level of care and consideration. Locally sourced, farm-fresh milk isn’t just a nice addition—it’s essential.”

He emphasized how poor-quality milk can compromise even the finest coffee, diminishing the “specialty” in specialty coffee. Muskaj urged the coffee industry to prioritize milk quality and give it the recognition it deserves, concluding his post with a call to action: “What’s your take on milk in specialty coffee? Let’s start the conversation.”

The post resonated deeply, shedding light on an often-neglected yet integral element of coffee culture. Milk, like coffee beans, requires thoughtful selection and sourcing to enhance the quality of the final cup. Locally sourced, farm-fresh milk could be the missing link to elevating the specialty coffee experience.

Recognizing the importance of this topic, we at QahwaWorld are supporting Muskaj’s insightful invitation and encouraging our readers to participate in this vital discussion. Milk’s role in specialty coffee deserves a larger platform, and we aim to facilitate an open exchange of ideas among coffee enthusiasts, experts, and industry professionals.

To contribute, we invite you to share your thoughts via email [email protected].

Your opinions will be compiled into a comprehensive report, potentially serving as a foundation for an intellectual symposium on this critical subject in the near future.

Let’s redefine the standards of specialty coffee by giving milk the attention it deserves. Join the conversation today and be part of a movement that could shape the future of coffee culture.

A unique product for travel and outdoor enthusiasts has emerged in Switzerland — coffee in tubes. No Normal Coffee is a revolutionary paste that allows you to brew up to 20 cups of aromatic coffee from a single compact tube. This innovation has already gained popularity among campers and hikers, offering convenience and consistently high quality.

An Idea Born on a Mountain Trail

The creators of the product, Alexander Heberlin and Philipp Greinacher, came up with the concept of coffee in tubes during a hiking trip in Sweden. Alexander carried bulky equipment to brew coffee outdoors, while Philipp relied on instant coffee and sugar sachets. Neither approach met their expectations: the first was too cumbersome and labor-intensive, while the second failed to meet taste standards.

This experience inspired them to think about creating a simple, compact, and high-quality coffee product. Back in Switzerland, the friends recalled their country’s tradition of packaging food in tubes — from mayonnaise to desserts. This sparked the idea of coffee in a similar format.

How to Use Coffee in Tubes?

The paste is made from 100% Colombian Arabica coffee and is suitable for preparing a drink in any conditions. Simply mix 5 grams of the paste with 100 ml of hot water to make a cup of coffee. Those who prefer a stronger taste can adjust the proportions. The finished drink offers a rich aroma with notes of chocolate, caramel, and nuts.

Eco-Friendly and Convenient

The coffee paste is packed in compact, eco-friendly tubes that are easy to carry. The product has a long shelf life of up to one year without refrigeration, making it ideal for long journeys.

Ingredients and Unique Features

The paste contains:

• Coffee extract and ground coffee (Arabica, Colombia);
• Swiss beet sugar;
• Water;
• Natural thickeners (xanthan gum and acacia gum).

This innovative product is already winning the hearts of coffee enthusiasts worldwide, offering a fresh perspective on preparing a favorite beverage.

The global coffee industry continues to flourish, and baristas remain at the heart of this dynamic sector. As 2024 draws to a close, new data reveals fascinating insights into the earnings of baristas worldwide, showcasing regional disparities and industry trends that reflect the diverse nature of coffee culture across the globe.

Average Barista Salaries Across Regions

Baristas’ salaries vary widely depending on geographic location, cost of living, and the maturity of the specialty coffee market in each country. Here is an overview of average earnings in key regions:

• North America: In the United States, baristas earn an average of $28,000 to $35,000 annually depending on experience, with cities like Seattle and San Francisco offering higher wages due to the prominence of specialty coffee. In Canada, the annual average ranges from CAD 25,000 to CAD 35,000.
• Europe: Countries with a well-established café culture, such as Sweden and the UK, report average earnings of €20,000 to €30,000 annually, with tips providing an additional income boost. In countries like Italy, where coffee culture leans heavily toward traditional espresso bars, wages are often lower, averaging €12,000 to €18,000.
• Asia: Salaries in rapidly growing specialty coffee markets like South Korea and Japan are competitive, with baristas earning between ₩20 million and ₩30 million (South Korea) and ¥2.5 million and ¥4 million (Japan) annually. Emerging markets such as India and Vietnam show lower averages, ranging from $6,000 to $12,000 per year.
• Australia and New Zealand: Baristas in Australia earn AUD 58,556 annually, one of the highest global averages, reflecting a strong café culture and competitive job market. New Zealand salaries range from NZD 40,000 to NZD 50,000.
• Africa: In countries like Ethiopia and Kenya, where coffee production dominates, barista salaries are typically lower, averaging $4,000 to $8,000 annually, with most baristas employed in urban areas or international hotel chains.
• South America: In coffee-producing nations like Brazil and Colombia, baristas earn between $5,000 and $10,000 annually, reflecting lower labor costs and the focus on coffee production over café culture.

Gender Pay Disparities in the Industry

Across the globe, gender pay gaps persist in the hospitality sector. In many countries, female baristas earn slightly less than their male counterparts due to systemic issues such as unequal access to senior positions or full-time roles. For example:

• In the UK, female baristas earn on average £1,500 less per year than men.
• In the U.S., women in the hospitality industry make 82 cents for every dollar earned by men.

Challenges Impacting Baristas’ Incomes

Despite the global popularity of coffee, baristas face several challenges:

• Tipping culture: In regions like North America, tipping significantly supplements baristas’ incomes. However, economic pressures and changes in consumer behavior have led to declines in tipping, as observed in the U.S. and Canada in 2024.
• Staffing shortages: The hospitality industry worldwide has struggled with staffing issues post-pandemic, driving wages up in some markets but also leading to burnout among workers.
• Cost of living: In regions with high costs of living, such as major European cities or Japan, baristas often struggle to meet expenses despite earning higher wages than their counterparts in less expensive regions.

The Rise of Certifications and Specialty Coffee Roles

The growth of the specialty coffee industry has created opportunities for baristas to enhance their skills and earn higher wages. Certifications like the Specialty Coffee Association’s (SCA) Barista Skills modules and Q-Grader credentials are increasingly recognized as pathways to better pay and career advancement. In markets like Dubai, Singapore, and Melbourne, skilled baristas can earn premium salaries, often exceeding $50,000 annually.

The Missing Data: Independent Café Owners

While baristas’ earnings are well-documented in many regions, the incomes of independent café owners remain elusive. These vary significantly based on business location, operational costs, and local coffee culture. Owners in high-demand cities such as New York, London, and Sydney often report higher earnings but also face steep overhead costs.

A Global Perspective on Barista Earnings

As the coffee industry continues to evolve, the role of the barista becomes more prominent worldwide. However, wages remain influenced by regional economic factors, gender dynamics, and the structure of local hospitality markets. With certifications, skill development, and industry advocacy, there is potential for baristas to achieve more equitable and competitive earnings in the coming years.

From bustling metropolitan cafés to cozy rural coffeehouses, the global barista workforce embodies the passion and diversity of coffee culture, making them essential contributors to the world’s most beloved beverage industry.