Author: Qahwa World

The Specialty Coffee Association (SCA) has announced the winners of the prestigious Best New Product Awards and Coffee Design Awards during the ongoing World of Coffee Geneva 2025, held at Palexpo. These annual awards celebrate innovation, creativity, and technical excellence across the specialty coffee industry, recognizing the ideas shaping its future.

This year’s competitions featured outstanding entries across multiple categories, reflecting the dynamism and rapid evolution of the global coffee sector.

Best New Product Awards 2025

These awards recognize groundbreaking innovations that enhance the specialty coffee experience. A panel of expert judges evaluated the submissions based on quality, innovation, and value for professionals and consumers alike. The winners are:

• Coffee Accessories: Subliminal – for the Subscale, a sleek and functional precision tool for coffee professionals.

• Commercial Coffee Preparation & Serving Equipment: Übermilk – for the Übermilk PLUS X, redefining automated milk foaming technology.

• Consumer Coffee Preparation & Serving Equipment: Fellow Products – for the Fellow Espresso Series 1, a home espresso system with professional-grade features.

• Open Class: DiFluid – for the Smart Roast Smoke Filter, an innovative solution for improving air quality and sustainability in coffee roasting.

Coffee Design Awards 2025

These awards spotlight excellence in branding, packaging, and spatial design in the coffee industry. The winners for this year are:

• Spaces: Trefoil Coffee Matcha and Art Space – for a unique experience that blends aesthetics, coffee, and art.

• Packaging: Dark Woods Coffee – for its elegant and eco-conscious packaging design.

• Branding: Nooz – for its bold visual identity and cohesive brand storytelling.

A Week of Celebration and Global Connection

World of Coffee Geneva 2025 continues through Saturday, June 28, bringing together thousands of coffee professionals from around the world. With hundreds of exhibitors, education sessions, and four global coffee championship events, the show further establishes Geneva as a hub for specialty coffee excellence.

About the Specialty Coffee Association

The Specialty Coffee Association (SCA) is the world’s leading trade association dedicated to advancing the specialty coffee industry. Its mission is to support a global coffee community committed to equity, sustainability, and innovation throughout the value chain. Through education, research, events, and standards, the SCA helps elevate the global coffee industry and connect its members across borders.

This was my first time attending a coffee exhibition in Europe, and I consider myself fortunate that this year’s edition took place in the Swiss city of Geneva. I also feel privileged to have met representatives from the Center for Circular Economy in Coffee, the International Coffee Organization (ICO), and the International Trade Centre (ITC)—organizations we’ve consistently followed at Qahwa World, covering their activities and news from afar, without ever meeting them in person. We did, however, attend a few online meetings held by the Circular Economy Center, especially after our membership in the center was officially accepted.

Beyond meeting such outstanding individuals from these influential organizations, attending the panel sessions held on the first day of World of Coffee Geneva 2025 proved highly valuable and insightful. The International Trade Centre (ITC) hosted a standout panel that brought together key actors from across the global coffee sector to discuss how circular economy principles and regenerative agriculture can enhance environmental sustainability while ensuring prosperous and dignified livelihoods for producers around the world.

Held on Thursday, 26 June, the panel was anchored in the latest recommendations from the Coffee Development Report, recently released by the International Coffee Organization (ICO) in collaboration with ITC, the Lavazza Foundation, Politecnico di Torino, and the Center for Circular Economy in Coffee (C4CEC). The session highlighted real-world, actionable solutions to help transition the coffee sector toward a more inclusive and circular model that reinvests overlooked resources into new sources of value.

As Rogers Wasibi, General Manager of Mount Elgon Coffee and Honey Cooperative in Uganda, pointed out:

“We need to stop calling it coffee waste and start seeing it for what it is—a sustainable source of high-value products and new opportunities for communities.”

The expert panel featured:

• Miguel Zamora, ICO’s Coffee Public-Private Task Force

• Natalia Fernandes Carr, Cooxupé and Brazil’s National Coffee Council (CNC)

• Dario Toso, from C4CEC

• Moderated by Hernan Manson of ITC

The panelists revealed that the coffee sector generates more than 40 million tonnes of biomass every year—including coffee pulp, husks, silverskin, and fermentation residues. Yet most of this material is discarded, despite its rich potential for economic and environmental value.

Speakers shared inspiring case studies from Africa, Latin America, and Europe—ranging from composting projects to biochar production and the development of biodegradable materials—highlighting how these innovations are helping producers become more resilient in the face of climate change and market fluctuations.

On the sidelines of World of Coffee Geneva 2025, ITC and C4CEC also co-hosted a vibrant, interactive showcase as part of the Green Coffee Connect program led by the Specialty Coffee Association. This session spotlighted pioneering entrepreneurs who are transforming coffee by-products into creative, high-impact products—from face scrubs made with coffee and honey to eco-friendly packaging materials.

Some of the most compelling examples came from cooperatives in Colombia and Ethiopia, where spent coffee grounds are being locally processed into marketable goods that are sold both domestically and abroad.

The session clearly underscored that sustainability in coffee cannot be achieved solely through environmental conservation—it must also be rooted in empowering producing communities, diversifying income streams, and ensuring fair value distribution across the supply chain.

As World of Coffee Geneva 2025 continues, the global push toward a circular, regenerative coffee industry is gaining momentum—a shift that redefines the relationship between land, producer, and consumer.

The future of coffee isn’t just circular—it’s inclusive, regenerative, and full of opportunity.

 

View this post on Instagram

 

A post shared by عالم القهوة (@qahwaworld)

World of Coffee Geneva 2025 officially opened this morning at Palexpo in Geneva, Switzerland, drawing thousands of coffee professionals and industry experts from around the world to one of Europe’s most anticipated coffee events.

The ribbon-cutting ceremony was led by Garfield Kerr, Chairman of the Board of the Specialty Coffee Association (SCA), alongside Yannis Apostolopoulos, the Association’s Chief Executive Officer. Their presence marked the official launch of a dynamic event that brings together innovation, sustainability, and global collaboration in the coffee sector.

From the very first moments, the venue was bustling with activity. Every corner—from exhibitor booths and the Roaster Village to the competition stages and lecture halls—was filled with enthusiastic attendees, reflecting the global significance and momentum of the specialty coffee industry.

One of the key highlights of the day was the participation of Mundik Albas, the UAE’s national representative in the World Barista Championship. Competing against a large and diverse group of international contenders, Albas aspires to secure a top-five finish—a goal that has garnered notable support from regional visitors and fellow professionals.

Another notable moment was attending activities hosted by the Circular Economy in Coffee initiative, of which Qahwa World is a proud member. This marks our first joint participation at an international event, underscoring our commitment to sustainability and innovation in coffee.

This year’s show features over 430 exhibitors representing more than 160 countries, with key sponsors including:

• BWT water+more (Host Sponsor)

• Barista Attitude (Platinum Sponsor)

• Nestlé Professional (Diamond Sponsor)

• Alpro (Gold Sponsor)

Café de Colombia is the Portrait Country of 2025, showcasing its cultural heritage and coffee excellence through a curated pop-up café and live activations that highlight the country’s deep-rooted coffee traditions.

Over the next three days, the event will host four major World Coffee Championships:

• World Latte Art Championship

• World Coffee in Good Spirits Championship

• World Cup Tasters Championship

• Cezve/Ibrik Championship

The winners of these competitions will be announced on Saturday, June 28, marking the conclusion of a packed agenda filled with workshops, business networking, educational sessions, and celebrations of coffee excellence.

Today marks the official opening of World of Coffee Geneva 2025, one of the most anticipated events on the global specialty coffee calendar. Hosted at Palexpo from June 26 to 28 and organized by the Specialty Coffee Association (SCA), the event brings together thousands of coffee professionals from around the world.

This is your opportunity to reconnect with old friends, forge new partnerships, and immerse yourself in the very best of the specialty coffee industry — from inspiring lectures and hands-on workshops to thrilling global competitions and curated exhibitions.

The event will feature the World Coffee Championships, including the World Latte Art Championship, World Cup Tasters Championship, Coffee in Good Spirits Championship, and the Cezve/Ibrik Championship. Visitors can also take part in cupping sessions, engage with top roasters, and discover new products and innovations on the show floor.

With its international flair and strategic location, Geneva offers the perfect setting for an event of this scale. From baristas and café owners to importers, roasters, engineers, educators, and media professionals, World of Coffee Geneva brings the global coffee community together under one roof.

Last year’s edition in Copenhagen welcomed over 13,000 visitors from 150 countries — and this year promises to be even more dynamic.

Are you attending?
Tell us in the comments what you’re most excited about at World of Coffee Geneva 2025. If you haven’t registered yet, there’s still time at worldofcoffee.org — day passes start at just €39 for SCA members.

Qahwa World is reporting live from Geneva — stay tuned for full coverage throughout the event.

Ongoing military tensions in the Middle East—particularly involving Iran, Israel, and the United States—are raising new concerns across global supply chains, including the coffee industry. On 21 June, U.S. military action targeted Iran’s nuclear facilities, followed by a retaliatory missile attack by Iran on the U.S. Al Udeid Air Base in Qatar just days later.

Although neither Iran nor Israel are major coffee producers, the region plays a critical role in global logistics. Maritime shipping, the primary mode of transporting green coffee beans worldwide, has already been impacted by instability in the area.

Shipping analyst Dominic Enthoven, Principal Advisor at MPC International, notes that disruptions to traditional routes, particularly the Suez Canal, are reshaping coffee logistics. “After attacks by Houthi forces on vessels transiting the Red Sea began in late 2023, many shipping companies rerouted their fleets around the Cape of Good Hope,” he says. “This added approximately ten days to shipping timelines and increased freight costs significantly.”

This diversion has particularly affected coffee exports from East African countries like Ethiopia, Kenya, Rwanda, and Uganda—regions that rely heavily on Suez-linked routes to access European and North American markets. The disruption has also rippled out to affect exports from major Asian producers such as Vietnam and Indonesia, with port congestion, container shortages, and tighter shipping schedules becoming widespread.

Earlier this year, some carriers—including CMA CGM—had cautiously resumed partial use of the Suez Canal, buoyed by statements from Houthi groups indicating they would not target vessels unaffiliated with Israeli ports. However, the latest escalation in hostilities has cast doubt on these fragile improvements.

“With the conflict now intensifying, the likelihood of a broader return to the Suez Canal appears slim,” says Enthoven. “Heightened risk is driving up insurance premiums, making the route economically unviable for many shippers.”

There is also the looming threat of a possible Iranian embargo on the Strait of Hormuz, a strategic chokepoint through which nearly 30% of the world’s crude oil passes. Any disruption here could sharply raise fuel prices, further impacting freight rates.

“If the Strait were blocked, oil prices would spike,” Enthoven explains. “This would trigger higher Bunker Adjustment Factors (BAFs), leading to increased shipping costs for all importers, including those in the coffee sector.”

While the International Chamber of Shipping estimates that maritime transport accounts for only about four cents of the cost of a US$3.40 cup of coffee, larger-scale importers and roasters could face significant financial strain under prolonged shipping volatility.

At the time of publishing, unconfirmed reports suggested discussions toward a ceasefire between Iran and Israel may be underway. However, given the rapidly changing nature of the situation, the global coffee industry—and indeed the broader trade community—will need to monitor developments closely.

Source: Adapted from an original report by Kathryn Lewis, published June 24, 2025.

Global coffee production is forecast to reach a record 178.7 million 60-kg bags in the 2025/26 season, driven by impressive growth in countries like Uganda, Ethiopia, and Vietnam. The USDA’s latest report highlights key regional trends, shifting trade dynamics, and the implications of rising prices and tight inventories for the global coffee economy.
Explore the top trends shaping the global coffee sector here.

In a year marked by climatic recovery and strategic agricultural investment, global coffee production is set to hit an all-time high of 178.7 million 60-kilogram bags, according to the USDA’s Foreign Agricultural Service (FAS) June 2025 Coffee: World Markets and Trade report. This 4.3-million-bag increase over the 2024/25 season comes amid record output in Ethiopia, continued recovery in Vietnam and Indonesia, and resilient production in Uganda.

With global consumption forecast at 169.4 million bags, the highest ever recorded, and global exports projected to rise to 122.3 million bags, the coffee industry is navigating a period of high demand, constrained inventories, and sustained price increases.

Uganda’s Output to Continue Expanding

Uganda remains a standout in Africa’s coffee landscape, forecast to produce 6.875 million bags in 2025/26—5.815 million Robusta and 1.06 million Arabica. This positions Uganda as the fourth-largest Robusta producer globally, after Vietnam, Brazil, and Indonesia.

Coffee is a pillar of Uganda’s economy, contributing nearly 20% of foreign exchange earnings, with 2024 export revenues reaching $1.1 billion. The sector supports 1.8 million smallholder farmers, who typically farm less than 2.5 hectares and often intercrop coffee with bananas, beans, and vanilla—a strategy that improves soil health and income diversity but may impact yield per hectare.

In recent years, Uganda’s government, through the now-dissolved Uganda Coffee Development Authority (UCDA), launched national initiatives to strengthen the sector’s resilience and competitiveness. These include:

• The Coffee Production Campaign and the National Coffee Policy, focusing on increasing productivity and expanding global market access.

• Direct support for fertilizer and pesticide distribution, as well as seed research to combat counterfeit inputs.

• Development of marketing strategies and international partnerships to reduce trade barriers and promote Ugandan coffee abroad.

Although the UCDA was integrated into the Ministry of Agriculture in November 2024, its legacy continues through programs aimed at achieving the ambitious target of 20 million bags by 2030. Uganda nearly doubled its coffee output in the past decade—an exceptional feat compared to more modest growth elsewhere.

Ethiopia Sets New Production Record

Ethiopia, the birthplace of Arabica coffee, is projected to harvest 11.6 million bags, an all-time high, thanks to strategic replanting of aging trees with higher-yielding varieties. This effort, alongside improved pruning practices and better training, has boosted productivity in recent years.

Coffee remains central to Ethiopia’s export economy. The country is expected to ship 7.8 million bags, up 800,000 from the previous year, as the sector benefits from strong global demand and improved supply chains.

Vietnam’s Rebound Lifts Global Output

Vietnam, the world’s leading Robusta exporter, is forecast to produce 31.0 million bags in 2025/26, up 2 million bags from the previous year. This recovery follows better weather conditions and a renewed investment in farming inputs—enabled by higher market prices.

Vietnam’s bean exports are expected to rise to 24.6 million bags, as supply levels normalize following recent droughts. The country’s nearly unchanged harvest area reflects increasing efficiency and yield optimization rather than expansion.

Indonesia Gains Momentum

Indonesia, another major Robusta player, is projected to produce 11.3 million bags, supported by favorable weather in the Robusta-growing regions of Southern Sumatra and Java. Robusta will account for approximately 9.8 million bags, while Arabica production is expected to rise slightly to 1.5 million bags.

Exports are forecast to grow to 6.5 million bags, thanks to ample supply and rising international interest in Indonesian beans.

Brazil Faces Arabica Setbacks Despite Robusta Gains

Brazil, the world’s largest coffee producer, is forecast to produce 65.0 million bags in 2025/26—a marginal increase of 300,000 bags over the previous year. However, the numbers reveal a split trend:

• Robusta production is expected to reach a record 24.1 million bags, supported by optimal rainfall in Espirito Santo and Bahia.

• In contrast, Arabica production is forecast to fall by 2.8 million bags to 40.9 million, as drought and heat in Minas Gerais and São Paulo affected flowering and fruit development.

Brazilian coffee exports are expected to decline to 41.75 million bags, as elevated prices discourage buyers from rebuilding inventories.

Colombia Hit by Excess Rainfall

Colombian output is projected to decrease to 12.5 million bags, down 700,000, due to excessive rainfall and cloud cover disrupting flowering stages. While these conditions favored the spread of coffee leaf rust, the widespread use of resistant varieties helped mitigate its impact.

Exports are forecast to fall to 10.7 million bags, primarily to the U.S. and European Union.

Trade and Consumption Dynamics

Global bean exports are forecast to rise to 122.3 million bags, with gains in Vietnam, Ethiopia, and Indonesia offsetting reductions from Brazil and Colombia. Notably:

• The European Union remains the largest importer with 45.2 million bags.

• The United States follows with 25.5 million bags.

• China’s coffee imports continue to grow, reaching 5.4 million bags, driven by booming café culture and e-commerce.

On the consumption side, global intake is projected at 169.4 million bags, reinforcing concerns over tight inventories, with ending stocks forecast at just 22.8 million bags—well below historical averages.

Price Trends and Market Implications

The ICO composite price index has surged by over 90% in the past two years, fueled by tight supply-demand balances and production risks. This price surge has prompted some producing countries to reinvest in quality and yield, while others face challenges in securing affordable inputs.

Looking Ahead

As the global coffee industry prepares for another year of transformation, the USDA’s forecast underscores the importance of strategic investment, climate resilience, and trade partnerships. Countries like Uganda and Ethiopia are proving that with the right support, even smallholder-based systems can thrive on the world stage.

The next USDA report on global coffee markets is due for release on December 18, 2025, and is expected to provide deeper insight into post-harvest outcomes, market corrections, and longer-term supply forecasts.

The Honey You’re Eating Might Not Be Real: A UAE Brand Reveals What’s Really in the Jar

Amid a growing appetite for wellness products and clean-label foods, one thing is becoming increasingly clear: not all honeys are what they claim to be. Anthology Honey, a UAE-based luxury brand committed to raw, authentic honey, is sounding the alarm on the global crisis of honey adulteration—and urging consumers to demand better.

According to industry experts, honey is currently the third most adulterated foods globally. “In the wake of COVID-19 pandemic, the demand for honey skyrocketed, but the global supply of high-quality, pure honey couldn’t keep up. That’s when large-scale fraud started taking hold across supply chains in the US, Europe and sadly, even the GCC,” explains Alexandra Timotheadi, CEO and Founder of Anthology Honey.

She revealed that much of the honey on sale in supermarkets today is mixed with low quality sweeteners, such as high fructose corn syrup, rice syrup, glucose syrup or it is so overly processed to the point of losing the majority of its natural benefits.

Even more alarming, adulteration can happen in subtle ways—such as feeding bees syrups during blossom season to artificially increase yield. Commercial honey processing employs hyperfiltration in order to remove all traces of pollen, in an effort to inhibit traceability. Another major issue is the mixing of good quality honey with cheaper honeys of inferior quality, which contain pesticide or antibiotic residues and are strictly banned in both the UAE and in Europe because they are harmful to humans.

The health risks are of major concern. Adulterated, low quality mixed honey loses its antioxidant, anti-inflammatory and antibacterial properties, turning it into a common sweetener with no added benefits. “Research has revealed that it can spike blood sugar levels, contribute to obesity and over time, even cause liver and pancreatic damage, which in turn can lead to chronic illnesses such as diabetes and hypertension,” says Timotheadi.

But there’s more at stake than consumer health. “As cheap, low-grade honey floods the market, it exerts enormous pressure to honest beekeepers because they can’t compete economically. Therefore, many are abandoning their precious craft,” she explains.

When honeybees are left unattended in extreme weather conditions or the presence of pesticides, they cannot survive for long. This has devastating consequences for biodiversity, food security and our ecosystems,” adds Thimotheadi.

Anthology Honey also criticises the rise of “vegan honey,” which Timotheadi stresses is misleading. “By definition, honey is a natural product created solely by bees, through a complex biochemical process perfected over millions of years. What some US, German and Israeli companies are selling is essentially sugar syrup in disguise—lab-manufactured and marketed with false claims of health benefits and of ‘saving bees.’”

These claims mislead consumers and undermine the sacred, symbiotic relationship between bees and responsible beekeepers. “Honeybees need their beekeepers to survive—and they know it. It’s a profound relationship rooted in mutual respect and I’ve witnessed it first-hand over the years. Bees are intelligent, intuitive beings,” adds Timotheadi.

Anthology Honey works only with multi-generational beekeepers who harvest with ecological consciousness. The brand applies standards more rigorous than most national food safety bodies, including advanced lab testing, low-temperature storage and a zero-plastic contact policy. “Our honey is always unheated, always raw and always bottled in glass. That’s the only way to preserve its living enzymes, its medicinal value and its soul,” she points out.

With a loyal following which commenced in Greece, Anthology Honey is taking its mission further. “We educate through tasting sessions, Instagram, media presence and talks in Dubai schools,” she adds. “Honey is deeply appreciated in this region, and we believe consumers want to know the truth.”

So next time you drizzle honey on your laban or stir it into your morning tea, ask yourself: Is this nature’s medicine—or just sugar in disguise?

For more information and upcoming event details, please follow the buzz on their Instagram @anthologyhoney.

About Anthology Honey:
Anthology Honey is a premium brand offering rare, pure Greek honeys with medicinal properties, ethical and natural skincare products as well as artisanal olive oil and honey soaps. Sourced from pristine Greek landscapes and handcrafted with sustainable ingredients, Anthology is dedicated to purity and authenticity. Each jar of honey is a gift from Gaia, embodying the magic of nature and the richness of ancient beekeeping traditions. With a commitment to sustainability and ethical sourcing, Anthology Honey seeks to bring an unparalleled experience of wellness, indulgence and mindfulness to honey lovers around the world.

The United States cafés and bars market is forecasted to grow significantly, from $81.34 billion in 2024 to $165.33 billion by 2033, with a compound annual growth rate (CAGR) of 8.2%, according to a new report from Research and Markets. This growth is fueled by the rise of specialty coffee, dynamic dining experiences, and evolving urban lifestyles.

Cafés and bars have increasingly become central to U.S. urban social life. These venues offer more than just food and beverages—they serve as gathering places, workspaces, and entertainment hubs. Cafés typically provide coffee, tea, and light snacks, while bars focus on alcoholic drinks such as beer, wine, and cocktails, often paired with live music or themed events.

Key Growth Drivers

1. Rising Coffee Culture & Specialty Beverages
The U.S. has seen a significant expansion in specialty coffee consumption. Popular chains such as Starbucks, Dunkin’, and Panera Bread are catering to consumer demand for premium coffee experiences. Independent coffee houses offering unique blends, brewing methods, and artisanal menus continue to flourish. Nearly 80% of Americans consume at least one cup of coffee daily, many seeking to replicate the café experience at home with premium machines and beans.

2. Experiential Dining & Socializing
Bars are transforming into immersive social spaces, especially among younger demographics. By combining dining with entertainment—such as trivia nights, live music, and pop culture themes—venues create memorable experiences. A recent example includes the launch of the first-ever real-life Central Perk café in Boston, inspired by the sitcom Friends.

3. Health-Conscious and Alcohol-Free Alternatives
The market is also adapting to wellness trends. Menus increasingly feature organic food, plant-based drinks, and non-alcoholic beverages. Juice bars and smoothie cafés, like Smoothie King and PlantPub, have expanded, meeting demand from consumers prioritizing healthy lifestyles.

Market Challenges

1. Evolving Consumer Preferences
As more consumers become health-conscious, many prefer cooking at home over dining out. This trend challenges cafés and bars to innovate with healthier offerings and to provide compelling reasons for patrons to visit.

2. Operational Costs and Economic Pressure
Rising costs of labor, ingredients, and rent continue to strain businesses. Even well-known chains like Red Lobster and TGI Fridays have faced financial difficulties. To remain viable, cafés and bars are focusing on operational efficiency and adapting business models to remain flexible under economic pressure.

Leading Market Players

The report highlights key players influencing the market, including:

• Starbucks Corporation

• McDonald’s Corporation

• Dutch Bros Inc.

• Smoothie King Franchises Inc.

• Tropical Smoothie Café LLC

• Focus Brands LLC

• International Dairy Queen, Inc.

• Inspire Brands Inc.

• Restaurant Brands International Inc.

These companies are leveraging data, technology, and brand loyalty to stay ahead in a competitive market, often introducing loyalty programs, digital ordering systems, and eco-conscious practices.

Market Segmentation

The report also provides detailed segmentation by:

• Cuisine: Bars & pubs, cafés, juice/smoothie/dessert bars, specialist coffee & tea shops

• Outlet Type: Chained vs. independent

• Location: Leisure, lodging, retail, standalone, travel hubs

• Region: West, South, Midwest, Northeast

Outlook

The U.S. cafés and bars market is poised for dynamic expansion through 2033. As consumer demand evolves, success will hinge on the ability of businesses to combine innovation, experience, and wellness in their offerings.

For full details, visit ResearchAndMarkets.com.

India’s coffee export industry continues to show impressive momentum, with the Coffee Board of India reporting a surge of more than 25% in coffee exports so far in the fiscal year 2025–26, compared to the same period the previous year. This growth follows a record-breaking fiscal year 2024–25, when total coffee export earnings rose by 40.2% to reach US$1.803 billion, up from US$1.286 billion in FY2023–24.

Over the past decade, India’s coffee exports have seen a consistent upward trend, with a reported 125% growth since FY2014–15, when exports stood at just US$800 million. The sustained rise underscores the growing global demand for Indian coffee and the effectiveness of policies supporting the sector.

Strategic Promotion Driving Growth

The Coffee Board attributes this success to a series of focused initiatives aimed at enhancing the global visibility and value of Indian coffee. These include:

• Organizing buyer-seller meets and business matchmaking events.

• Conducting targeted promotional campaigns in key international markets.

• Promoting Geographical Indication (GI) status for India’s distinctive coffee varieties—currently awarded to five regional and two specialty coffees, with 13 regional and three specialty coffees being promoted in new campaigns.

• Launching digital media outreach to showcase the origin, flavor, and farming stories behind Indian coffee.

In addition, India is investing in infrastructure and innovation. The AIC-CCRI-CED incubation center in Bengaluru has supported over 63 startups and trained more than 3,000 individuals in the coffee value chain, promoting entrepreneurship and skill development.

Position in Global Coffee Trade

India is currently the seventh-largest coffee producer globally, contributing approximately 3.5% to world coffee production. According to ICO data, India’s total coffee output in 2023–24 was estimated at around 374,000 metric tonnes. It also ranks as the fifth-largest exporter, accounting for 5% of global coffee exports.

Major export destinations include Italy, Germany, Belgium, the United States, Russia, and Middle Eastern and East Asian countries such as South Korea and Japan.

Sustainability and Value-Addition Focus

The Coffee Board has emphasized sustainability through the promotion of shade-grown coffee, biodiversity-preserving practices, and traceability systems aligned with emerging European deforestation regulations.

To further boost value-added exports, the Board offers:

• ₹3/kg incentives for roasted/ground/value-added coffee exports.

• ₹2/kg support for premium green coffee exports.

• Up to 40% subsidy (maximum ₹15 lakh) for coffee roasting, grinding, and packaging machinery purchases.

Additionally, the Board has digitized its export support systems, enabling online issuance of Registration-cum-Membership Certificates (RCMCs), export permits, and certificates of origin, making the export process more efficient and accessible.

Challenges Ahead

Despite the current momentum, India’s coffee sector faces emerging challenges. According to a January 2025 Reuters report, exports may decline by up to 10% in 2025 due to lower production forecasts and tight stockpiles following last year’s high shipment volumes.

India’s robusta crop, in particular, has suffered from erratic rainfall and heatwaves in major growing regions like Karnataka and Kerala. These climate-linked impacts, combined with higher international bean prices, are putting pressure on domestic supply and operating costs for exporters.

Conclusion

India’s coffee export success in FY2025–26 reflects a decade of strategic development, international promotion, and value addition. With continued investment in sustainable practices, infrastructure, and branding, India is well-positioned to strengthen its role in the global coffee value chain. However, climate volatility and shifting global trade dynamics will require adaptive strategies to maintain this upward trajectory.

At the heart of the world’s most influential specialty coffee event, Bialetti, the legendary name in Italian coffee culture, is set to unveil a groundbreaking innovation at World of Coffee Geneva: Pump My Moka. The technology, created by inventors Simone Previati and Stefano Ceverini, ushers in a new era of moka brewing and will be showcased at booth no. 2171 from June 26 to 28 at Palexpo, Geneva.

Pump My Moka introduces a patented external pump system connected to the classic Moka Express via a quick-release valve. This innovation allows users to control pressure independently of temperature—an unprecedented leap in moka pot brewing. Paired with a thermometer strip that monitors water temperature, the system ensures total extraction control and a truly personalized coffee experience.

With this technology, every cup can be adjusted to individual taste preferences, enhancing the unique qualities of different coffee blends. From subtle floral notes to deep, rich aromas, Pump My Moka opens a world of sensory exploration, even for the most discerning coffee aficionados.

Visitors to Bialetti’s booth will experience an engaging and interactive program that includes live demos, expert-led tastings, and thought-provoking sessions. Highlights include:

• “Coffee Mixology” – where Italian coffee tradition meets cocktail artistry.

• “From Moka Express to Pump My Moka” – tracing the evolution of the iconic moka pot.

• “Coffee from Plant to Cup” – a deep dive into the sustainability of the coffee supply chain.

• “How the Perfect Aroma is Born” – exploring the art and science of sensory profiling for custom extraction.

Marzio Buttarelli, Chief Business and Development Officer of Bialetti, stated:

“Our mission is to safeguard the tradition of Italian coffee while embracing innovation that elevates its authenticity and quality. This collaboration with Pump My Moka is a major milestone, blending our rich heritage with forward-looking creativity.”

World of Coffee Geneva is Europe’s flagship event for the specialty coffee sector, organized by the Specialty Coffee Association (SCA). The 2025 edition will feature global competitions including the World Latte Art Championship, World Coffee in Good Spirits Championship, World Cup Tasters Championship, and the Cezve/Ibrik Championship, drawing thousands of coffee professionals from around the world.

To explore the next evolution in moka brewing and connect with Bialetti’s team of experts, visit booth no. 2171 at World of Coffee Geneva.