Author: Qahwa World – Dubai | Source: Press release | Date: May 11, 2026A major highlight this month is the UAE home grown brands community event Dubai will be hosting, bringing prominent local businesses and residents together. In fact, the UAE home grown brands community event Dubai embraces is designed to foster meaningful connections within the local business ecosystem.
- FIX Dessert Chocolatier hosted a two-day art installation at Kite Beach on May 9-10 as part of the UAE home grown brands community event Dubai celebrates.
- The “Messages from the UAE” initiative collected approximately 6,500 public messages displayed as a digital word cloud
- Sixteen UAE-born brands participated in the event alongside FIX and Careem
- The gathering brought together founders of local brands including Parker’s, Salt, BRED, Karen Wazen, and others
- Careem served as a partner for the community-focused installation
FIX Dessert Chocolatier, the home-grown brand behind The Original Dubai Chocolate, hosted an immersive art installation at Kite Beach over the weekend, bringing together founders of local UAE brands in a community-focused initiative. Notably, the UAE home grown brands community event Dubai hosts provides unique opportunities for residents to interact with brand founders.
The event, which ran from May 9 to 10, featured a digital word cloud installation called Messages from the UAE, which displayed approximately 6,500 public submissions. Organizers described the initiative as a public moment of connection and kindness, centered on community participation rather than commercial promotion.
Sixteen UAE-born brands participated in the gathering, including Humantra, Parker’s, BRED, Karen Wazen, Salt, Bake My Day, Public, Somewhere, Kumo, Shalwa, The Reborn Society, The Scent Library, Polished, House of Habanero, and Fracs. Founders and representatives from these brands gathered at the beachside location alongside FIX and Careem.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, said chocolate has always had a way of bringing people together, and that spirit inspired the Messages from the UAE initiative. She added that the turnout exceeded expectations and noted the significance of sharing the moment with other UAE-born brands as a demonstration of community support.
Bassel Alnahlaoui, Chief Business Officer at Careem, said the UAE is home to the company, and standing with the community comes naturally. He stated that Careem was proud to join FIX in the celebration at Kite Beach, honoring the unity and positivity that define the country.
The event featured no product sales or commercial activations, focusing instead on public participation and brand-founder presence. Organizers framed the weekend as a gesture of gratitude toward the local community. Meanwhile, many attendees expressed excitement for the UAE home grown brands community event Dubai holds annually.
Frequently Asked Questions
What was the FIX Dessert Chocolatier event at Kite Beach?
FIX hosted a two-day art installation called Messages from the UAE on May 9-10, 2026, featuring a digital word cloud displaying approximately 6,500 public messages focused on community and connection.
How many local brands participated in the event?
Sixteen UAE-born brands participated alongside FIX and Careem, including Parker’s, Salt, BRED, Karen Wazen, Bake My Day, Public, Kumo, House of Habanero, and others.
Was this a commercial or promotional event?
Organizers described it as a community-focused initiative with no product sales. The emphasis was on public participation, brand-founder presence, and celebrating local home-grown businesses.
Who partnered with FIX for this installation?
Careem served as a partner for the Kite Beach event, with its Chief Business Officer attending and speaking about community support.
What is FIX Dessert Chocolatier?
FIX is a UAE-born chocolate brand founded in 2021 by Sarah Hamouda and Yezen Alani. The brand gained recognition for its Can’t Get Knafeh of It chocolate bar and has built an international following through social media.
Author: Qahwa World – Dubai | Source: Press release | Date: May 11, 2026
