Growing Concerns Over Ownership of Coffee Varieties by Large Companies

In a recent development, Nestlé and Starbucks have introduced new coffee varieties, N°20 and six climate-resistant types, respectively. This has sparked discussions on whether companies should have intellectual property rights over specific coffee varieties, potentially leading to a monopoly and impacting farmers.

Nestlé’s N°20, developed over two decades, is exclusive to Nespresso capsules and currently grown solely in Colombia. Similarly, Starbucks unveiled climate-resistant varieties from its research center in Costa Rica, addressing challenges posed by diseases and climate change in the coffee industry.

While the creation of hybrid coffee varieties is not new, concerns arise when large companies fund and develop unique varieties independently. The question at the center of the debate is whether these companies can claim ownership through intellectual property rights.

The potential enforcement of intellectual property rights over coffee varieties raises concerns about creating a monopsony, a single-buyer condition. Farmers growing a coffee type with proprietary genetics might be obligated to sell exclusively to the owning company, diminishing their position in the supply chain. This could lead to legal and economic dependence on powerful entities, limiting farmers’ alternatives in terms of buyers.

Karl Wienhold, a researcher and consultant, emphasizes that private ownership of coffee varieties may grant companies complete control over the terms of trade, both upstream and downstream. This control could extend to limiting farmers’ alternatives in selling their harvest and establishing a monopoly in the market.

Drawing parallels with past cases, such as Monsanto’s patent claims over genetically engineered seeds, the concern is that legal ownership of coffee varieties could lead to conflicts between large companies and smallholder farmers. However, both Nestlé and Starbucks claim positive intentions. Starbucks asserts that their new varieties are freely available for global farmers, and Nestlé restricts the production of N°20 to its facilities, mitigating immediate legal concerns.

Despite these assurances, industry observers are wary of potential future issues, especially as climate change and supply shortages become more significant challenges in coffee production. The demand for genetically engineered climate-resistant varieties may increase, potentially leading to legal disputes akin to those seen in other agricultural sectors.

The debate over the ownership of coffee varieties by conglomerates prompts considerations of the greater good for the industry. While companies argue for the right to determine the use of their researched varieties, concerns linger about the impact on farmer wellbeing and the industry as a whole. The discussion underscores the delicate balance between protecting intellectual property and ensuring equitable benefits for all stakeholders in the coffee supply chain.

BREAKING NEWS: FREDERICK BEJO CROWNED 2023 UAE BREWERS CUP CHAMPION!

In a jaw-dropping climax at the Abu Dhabi Food Exhibition in ADNEC Group, Frederick Bejo emerged victorious as the 2023 UAE Brewers Cup Champion. The highly anticipated final round witnessed a fierce showdown among the six finalists, each displaying exceptional skills in the art of brewing.

Frederick Bejo’s performance was nothing short of extraordinary, capturing the judges’ attention with his precision, creativity, and innovative brewing techniques. The Specialty Coffee Association UAE Chapter (SCA-UAE) officially crowned him the champion, marking a significant achievement in the world of specialty coffee.

Coffee enthusiasts and industry professionals gathered to witness this thrilling turn of events, as Bejo’s triumph adds another chapter to the competition’s storied history. Stay tuned for exclusive insights into Frederick Bejo’s winning recipe and reactions

Specialty Coffee Association UAE announces the names of the 6 finalists for the 2023 National Coffee Championship final

In a thrilling turn of events, the Specialty Coffee Association UAE Chapter (SCA-UAE) has unveiled the six finalists set to compete in the highly anticipated 2023 UAE National Brewers Cup Championship. The finalists, each showcasing exceptional skills in the art of brewing, promise an electrifying showdown in the final round scheduled to take place today at the Abu Dhabi Food Exhibition in ADNEC Group.

  • The finalists for the 2023 championship are:

Frederick Bejo
Maria Erin
Jason Rey
Ibrahim Al Mallouhi
Frederic Adam
Jane Cabusas

The competition, which has gained significant attention from coffee enthusiasts and industry professionals alike, promises a display of precision, creativity, and innovation in the brewing process.

SCA-UAE expressed gratitude to the sponsors whose generous contributions have played a pivotal role in making the championship possible. The Championship Sponsorship includes prestigious names such as Marco Beverage Systems, Brewing Gadgets, Coffee Planet, Arjmst, and Azza Al Qubaisi.

The Brew Bar Sponsors, who have added their support to the event, include Nouva Simonelli Official, Golden Paper Cup UAE, Al Ain Water Official, Oatly, and Brewing Gadgets.

A diverse array of Brew Bar Participants will also be part of the event, showcasing their unique offerings. Some of the notable participants include ROR.ae, Neighborhood.ae, DocCaffe.ae, Earth Roastery, WA Project.ae, Section Coffee Roaster, Meraki Specialty Coffee, Ally Coffee, Roast Story, El Matador.ae, Pearl Roastery, Kesha Coffee Company, Royal Simplicity.ae, Falcon Roasters, Sambazon, and My Coffee Planet.

As the coffee community gathers for this exciting championship, the stage is set for a memorable finale. The competitors, sponsors, and participants all contribute to the vibrant atmosphere, highlighting the thriving coffee culture in the UAE.

Coffee enthusiasts and industry professionals attending the event can expect an extraordinary display of talent and craftsmanship as the finalists vie for the prestigious title of the 2023 UAE National Brewers Cup Champion. Stay tuned for updates on the winners and highlights from this exceptional event.

GCP Acknowledges Seven New Sustainable Schemes, Boosting Coffee Sustainability

In a significant development for the coffee industry’s sustainability efforts, the Global Coffee Platform (GCP) has acknowledged seven additional sustainability schemes as equivalent to the esteemed Coffee Sustainability Reference Code (Coffee SR Code). This announcement, made in Bonn, Germany, on November 28, 2023, reflects a concerted effort to achieve critical sector alignment necessary for advancing coffee sustainability.

GCP Executive Director, Annette Pensel, expressed enthusiasm, stating, “We’re delighted to add seven more names to the list of sustainability schemes GCP recognizes as equivalent to the Coffee SR Code this year. This commitment to a common language and increasing transparency is critical for understanding, advancing, and accelerating coffee sustainability together.”

The newly recognized sustainability schemes include Exportadora de Café Guaxupé’s Guaxupé Planet, Nespresso AAA Sustainable Quality™ Program, Neumann Kaffee Gruppe’s NKG Bloom, ofi’s AtSourceV and AtSource+, Racafé’s CRECER, and 3E® by RGC Coffee. GCP considers these initiatives meeting the standards set by the Coffee SR Code with 2nd party assurance.

The number of sustainability schemes recognized by GCP as equivalent to the Coffee SR Code has now reached 17, significantly expanding the critical mass to advance and accelerate coffee sustainability.

Sector Alignment for Coffee Sustainability

All GCP-recognized sustainability schemes underwent a thorough assessment for equivalence. It has been a year since GCP released the Equivalence Mechanism 2.0, strengthening the tool with stricter sustainability criteria aligned with the Coffee SR Code and operational criteria.

The Coffee SR Code serves as a sector-wide reference for sustainability in economic, social, and environmental dimensions for green coffee production and primary processing worldwide. The GCP Equivalence Mechanism defines operational criteria ensuring a credible and effective system for implementation, including governance, standard-setting, assurance, data, and claims requirements.

GCP partnered with the International Trade Centre for the assessment, ensuring the integrity of the recognition process against the principles and practices of the Coffee SR Code and the operational criteria of the Equivalence Mechanism 2.0.

All GCP-recognized sustainability schemes are eligible for inclusion in the annual GCP Collective Reporting on Sustainable Coffee Purchases, enhancing transparency and alignment in advancing coffee sustainability globally.

The Equivalence Mechanism, along with the Coffee SR Code and GCP Collective Reporting on Sustainable Coffee Purchases, are interconnected assets developed by GCP to provide a common language for coffee sustainability foundations, promoting the supply and demand of coffee produced following at least baseline sustainability principles.

The 2022 Collective Reporting on Sustainable Coffee Purchases summary report was published in September, with the next reporting round on 2023 coffee volumes set to begin in Q2, 2024.

This marks the third and final round of sustainability schemes announced as equivalent to the Coffee SR Code under the Equivalence Mechanism 2.0 in 2023. Applications are open for additional schemes interested in assessment, with the next round planned to be announced at the end of March 2024. Schemes included in that round, along with those recognized in 2023, will be eligible for reporting in the upcoming GCP Collective Reporting on 2023 Sustainable Coffee Purchases.

 

Poetti Coffee Opens “Barista Academy” in Moscow

Poetti, the Russian coffee brand, has inaugurated its own “Barista Academy” located in the “Oasis” business center in Moscow. In 2022, the brand underwent a significant transformation when the MilFoods company acquired a major coffee roasting plant in the Tver region. After the departure of a foreign manufacturer from the Russian market, MilFoods introduced its own coffee brand, Poetti, and swiftly commenced commercial coffee production, unveiling plans for expansion into new coffee categories.

The newly launched “Barista Academy” in Moscow serves as a multifunctional training center catering to coffee enthusiasts and industry professionals. The total investment in the project reached approximately 50 million rubles. Situated on the ground floor of the “Oasis” business center at 5 Koroviy Val Street, the academy spans 109.8 square meters. It features a lecture hall for 15 people, cupping tables (used in the professional coffee tasting process), and a training room equipped with professional coffee equipment, including automatic, super-automatic, and espresso machines. Students can learn both traditional and alternative coffee brewing methods.

The academy’s instructors include certified barista trainer from the Specialty Coffee Association (SCA), Daria Soboleva, brand barista group leader at MilFoods, and Tatyana Bursye, senior product development manager at MilFoods. The academy will also host a highly qualified team of Poetti brand baristas. The consulting company NF Group facilitated the deal.

The “Barista Academy Poetti” aims to be an educational platform promoting coffee culture in Russia. The academy, designed in an elegant Italian style, offers training in various areas. Students can participate in professional coffee roasting and traditional or alternative beverage preparation. Initially, international coffee industry specialists, certified SCA trainers Daria Soboleva and Tatyana Bursye, will lead the training and master classes in the “Introduction to Coffee,” “Barista Skills,” and “Brewing” modules. The academy is equipped with a lecture hall, cupping table, and a training room with professional coffee equipment for these educational activities.

Tatyana Bursye will teach students in the “Green Coffee” module about the evaluation of coffee raw materials, while the “Roasting” module will cover the roasting process. The academy features a laboratory-type roaster with a maximum capacity of 1.5 kg of beans. In the near future, the “Barista Academy Poetti” will be open for educational events for other coffee professionals. The training costs range from 1,500 to 24,000 rubles, depending on the level and educational module.

The director of marketing at MilFoods, Mikhail Glukhov, expressed excitement about the opening of the academy, stating that it marks a strategic development for the Poetti brand, providing a direct platform for consumer interaction. He believes the academy will strengthen Poetti’s position in the Russian market and enhance consumer trust in the brand.

A quick look at the semi-annual report on Brazilian coffee

The Ministry of Agriculture, Livestock, and Food Supply has released a comprehensive report on the current state of the Brazilian coffee sector, titled “Coffee Semi-annual Report 2023/24″ (Report Number: BR2023-0031). Prepared by Marcela Formiga and approved by Joseph Degreenia, the report provides an in-depth analysis of commodity and trade issues related to coffee, offering valuable insights into production, supply, distribution, and consumption trends.

Key Highlights from the Report:

Production Forecast:

The ministry projects Brazilian coffee production for the Marketing Year 2023/24 to reach 66.3 million 60-kg bags. Notably, arabica production is expected to increase by 12.8% to 44.9 million bags, driven by an expansion in planted area and higher yield. However, robusta/conilon production is projected at 21.4 million bags, a 1.4% decrease from the previous estimate.

Regional Insights:

Minas Gerais: The leading coffee producer experienced favorable weather conditions, leading to optimism about high production numbers for the 2023/24 season.
São Paulo: The state concluded the 2022/23 harvest with higher productivity potential and plans to expand crop renewal for the upcoming season.
Espírito Santo: Despite challenges in workforce availability, the state is investing in the mechanization of the harvest, which is expected to positively impact the 2023/24 season.
Bahia: The state strategically decreased production area for crop renewal, anticipating a positive effect on production in the upcoming season.
Paraná: Favorable weather conditions and increased investments contributed to higher production and yield.

Coffee Prices and Trade:

Arabica coffee prices averaged R$ 829.44 in October 2023, prompting cautious negotiations due to low sales and high production costs.
Total coffee exports for MY 2023/24 are projected at 43.85 million 60-kg bags, a 22.3% increase from the previous season. Robusta coffee exports have surged by 111% from January to August 2023.

Consumption and Trends:

Brazil’s total domestic coffee consumption for MY 2023/24 is forecasted at 22.56 million bags, with an increasing preference for specialty and certified coffees.
The report highlights a shift in consumer behavior, with a focus on quality, food safety, and a growing interest in specialty coffee.

Government Support and Policies:

The Brazilian government, through the National Supply Company (CONAB), continues to implement policies to ensure producers receive minimum guaranteed prices. For the 2023/24 marketing year, CONAB set the minimum price for arabica coffee at R$ 684.16 and robusta at R$ 460.02.
The government’s Coffee Economy Defense Fund (FUNCAFE) allocates a record amount of R$ 6.38 billion for the 2023/24 financial year, providing support for marketing financing, crop management, FAC, working capital, and recovery of damaged coffee plantations.

Conclusion:

Despite challenges, the Brazilian coffee sector is adapting and displaying resilience. The Ministry of Agriculture’s comprehensive report offers valuable insights for stakeholders, providing a holistic view of the industry’s current status and future prospects.

For more detailed information and a complete overview, the Coffee Semi-annual Report 2023/24 can be accessed on the official website of the Ministry of Agriculture, Livestock, and Food Supply.

Riyadh to Host the 9th Edition of the International Coffee and Chocolate Exhibition 2023

In a groundbreaking announcement, the International Coffee and Chocolate Exhibition, renowned as the Middle East’s premier gathering for industry enthusiasts, is set to host its 9th edition in Riyadh, Saudi Arabia.

Scheduled to unfold at the Riyadh International Convention and Exhibition Center from December 5 to 9, 2023, the exhibition will play host to over 100 engaging activities, drawing in entrepreneurs, specialists, and avid industry followers. Among the prominent attendees is the Saudi Specialty Coffee Association, spearheading various activities during the event, alongside a roster of top-notch local and international companies.

Key Exhibition Highlights:

  1. Thrilling Competitions: A dynamic schedule of events features accredited competitions such as the Saudi Barista Championship and the inaugural Saudi World Brewers Cup, both globally recognized and promising an exhilarating showcase of talent.
  2. Awards Program: The event will organize “The Middle East Coffee and Chocolate Awards,” designed to recognize and promote excellence in coffee and chocolate establishments, fostering growth in the local economy and non-oil export revenues.
  3. Educational Workshops: The exhibition’s agenda includes workshops and discussions on global trends in the coffee and chocolate industry. The prestigious “Middle East Coffee Conference (MECO)” will address pivotal topics, including the future of coffee cultivation and advanced techniques in roasting.
  4. Investment Opportunities: Entrepreneurs looking to invest in the coffee and chocolate sector will find a dedicated platform at the exhibition. Sessions will explore investment opportunities, challenges posed by climate change, and the latest technological advances in the industry.
  5. Unique Product Showcase: The exhibition promises to unveil cutting-edge products, from coffee and chocolate machines to accessories, raw materials, and franchise opportunities. Participants include a diverse range of merchants, suppliers, and exporters.

Historical Turnout and Recognition:

With last year’s attendance exceeding 220,000 visitors over five days and participation from over 400 entities representing 40 countries, the exhibition has solidified its reputation as one of Saudi Arabia’s most significant trade events.

The International Coffee and Chocolate Exhibition holds international acclaim, endorsed by the Global Association of the Exhibition Industry (UFI) and certified by the Specialty Coffee Association (SCA). It stands as the largest annual international event for coffee and chocolate manufacturers and providers, attracting over 300 businesses from more than 40 countries.

As the countdown begins for this year’s edition, the exhibition remains a pivotal forum for industry exchange, product showcases, and brand promotion, promising an unparalleled experience for all participants.

 

World AeroPress Championship 2023: Melbourne Brews Up a Caffeine-Fueled Showdown!

As the 15-year anniversary of the World AeroPress Championship (WAC) approaches, Melbourne is gearing up to host back-to-back coffee showdowns from December 1st to 3rd. The celebration kicks off with the ’23 Australian AeroPress Championship (AAC) on December 1st at 14 Duke St, Abbotsford.

Australian AeroPress Championship (AAC)

The AAC promises to be a game-changer, featuring a multi-round, points-based battle among the best brewers from each Australian state. Attendees can expect a thrilling event that will test the contestants’ skills in ways never seen before. Doors open at 5 PM on December 1st, and spectator tickets are available for $15.

World AeroPress Championship (WAC)

The excitement continues on December 2nd with the pinnacle event, the WAC, where the world’s top coffee makers from over 60 countries will compete for the prestigious title of ‘World AeroPress Champion.’ The event runs from 10 AM to 5 PM at the same venue. Spectator tickets are also priced at $15.

For those eager to taste the best brews, the Champion’s Brew Bar will offer an opportunity to sample coffees crafted by national champions, showcasing their winning recipes.

Tickets and More

General admission tickets for AAC and WAC are $15 each, while a two-day pass is available for $25. Children under 12 can enter for free. Tickets can be purchased online, and a pop-up by Nico’s Sandwich Deli will add flavor to the event.

Sips and Bites

Low Key, a local establishment, will run the bar throughout the weekend, offering both alcoholic and non-alcoholic options to keep attendees refreshed.

Getting There

The venue, located at 14 Duke St, Abbotsford VIC 3067, is easily accessible by public transport, with the tram stopping at McKay. For those driving, parking details will be announced soon. Rideshare options like Uber and Lyft are also available in Melbourne.

Accessibility and Safety First

The venue is wheelchair accessible with ramps and facilities on a single level. The event will feature loud cheers, music, emcees, and LED lighting, creating a vibrant atmosphere. While COVID restrictions have been lifted, organizers advise attendees to respect personal space, practice good hygiene, and stay home if unwell. The events will be livestreamed for those unable to attend in person.

December 3rd Roastery Tour

For the coffee aficionados, an intimate roastery tour is scheduled for December 3rd at Fieldwork Coffee HQ in North Fitzroy. Attendees can RSVP for an inside look at Tim’s new roasting space and learn about the new SOVDA Pearl Mini.

As Melbourne becomes the epicenter of the coffee world, the 2023 World AeroPress Championship promises a blend of competition, camaraderie, and caffeine-fueled excitement. Don’t miss the opportunity to witness history being brewed!

Crucial changes to the rules of the 2024 World Barista Championship revealed

As the coffee community eagerly awaits the 2024 World Barista Championship (WBC) scheduled for May 1 to May 4 in Busan, South Korea, the Specialty Coffee Association has released a comprehensive summary of rule changes that will shape the upcoming competition. Let’s delve into the critical modifications, comparing them to the 2023 rules, understanding the reasons for change, and assessing their potential impact on the competition.

1.4.1 Judging

2023 Rule: B. WBC Judges must not coach and judge at a WBC event. Failure to disclose conflicts may result in disqualification.

2024 Rule: B. Judges must declare coaching conflicts before the event. No communication during the competition. Failure to comply leads to disqualification.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: N/A.

Bodies

2023 Rule: D. Individuals involved in Competition Body management should not compete in the same year.

2024 Rule: D. Individuals in Competition Body management cannot compete in the same year.

Reason for Change: Emphasis on avoiding conflicts of interest.

Impact on Competition: Encourages Competition Bodies to focus on supporting their communities without potential conflicts of interest.

3.1 Espresso

2023 Rule: B. Coffee may not have any additives, flavorings, etc., added between picking and extraction.

2024 Rule: B. No additives after the “green coffee” stage.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

3.2 Milk Beverage

2023 Rule: B. Only plain plant-based milks allowed. No human milk accepted.

2024 Rule: B. All commercially available unflavored milks can be used. Combining milks allowed.

Reason for Change: Added for clarity. No formal differences to current practice.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

15.1.5 Tactile Experience

2023 Rule: The tactile experience after the coffee has left the mouth is considered in Tactile Experience.

2024 Rule: The tactile experience is now explicitly separated from the aftertaste evaluation.

Reason for Change: Enhanced clarity in evaluation.

Impact on Competition: Competition Bodies may adopt changes in the 2024 or 2025 season.

As the 2024 WBC approaches, these rule changes not only aim for transparency but also set the stage for a competition that fosters creativity and excellence on the global barista platform. The industry will be closely watching how competitors adapt to and leverage these modifications to elevate their performances.

World of Coffee Dubai 2024 Tickets Now Available

World of Coffee Dubai and Specialty Coffee Association announce the commencement of ticket sales for the highly anticipated event in 2024. Don’t miss the chance to secure exclusive early bird rates for a limited time.

Event Details:

Dates: 21 – 23 January 2024
Location: Dubai World Trade Centre
Immerse yourself in a unique experience dedicated to the world of specialty coffee. Engage in the exploration of carefully crafted blends, participate in insightful workshops, and network with industry professionals to elevate your coffee-related ventures.

Registration Inclusions:

Congress badge
Access to Show Floor
Access to Lectures & Championship Area
Access to Best Product Award & Best Design Award
Early Bird Prices Available Until 19th December 2023.

Ticket Options:

Visitor Badge – Single Day Pass: AED80.00
Visitor Badge – 3 Day Pass: AED220.00
Group Booking 10-20 people – Single Day Pass: AED60.00
Group Booking 21-above people – Single Day Pass: AED40.00
Group Booking – 10-20 people – 3 Day Pass: AED165.00
Group Booking – 21-above people – 3 Day Pass: AED110.00

Important Information:

All prices include 5% VAT, service & shipping charges.
All tickets are Non-Refundable and cannot be transferred or exchanged.
Registration fee does not include lunches; various food outlets are available onsite.
For inquiries or if you haven’t received a confirmation email, please reach out to [email protected].

Get ready to embark on a journey into the heart of specialty coffee at World of Coffee Dubai 2024. Secure your tickets now and be a part of this unparalleled coffee experience!

🌍☕ #WorldOfCoffeeDubai #SpecialtyCoffee #CoffeeEvents

 

 

 

Sucafina Specialty Middle East Brews Excitement with Exclusive Cupping Session at DMCC Lounge

The DMCC Coffee Centre is thrilled to announce an exclusive coffee cupping session hosted by Sucafina Specialty Middle East at the DMCC Lounge in Almas Tower, JLT, on November 28, 2023.

Event Overview:
Sucafina Specialty invites coffee enthusiasts and industry professionals alike to immerse themselves in the world of exquisite coffee beans. The open cupping session promises a sensory journey through a diverse selection of #coffeebeans, providing a unique opportunity to explore and appreciate the nuances of each blend.

Event Details:

Date: November 28, 2023
Time: 3:00 PM – 5:00 PM
Location: DMCC Lounge, Almas Tower, JLT
Registration: Secure your spot by registering here or by visiting the link in the DMCC bio for more information.

Coffee Goes Global:
The event aligns with the broader vision of DMCC in establishing Dubai as a pivotal hub in the world’s leading coffee supply chains. Recognizing the Middle East’s rich history and cultural connection to coffee, DMCC is actively driving initiatives to expand Dubai’s resources, expertise, and influence in the global coffee trade. This cupping session serves as a testament to the region’s commitment to fostering a vibrant coffee community.

Register Now:
Participants are encouraged to register promptly to secure their spot at this exclusive event. The Sucafina Specialty Cupping Session promises an afternoon of exploration, learning, and, most importantly, savoring some of the finest coffee beans available.

Don’t miss out on this unique opportunity to be part of a global coffee movement. Register now and join Sucafina Specialty Middle East at the DMCC Lounge on November 28 for an unforgettable coffee experience.

Saudi Coffee Company celebrates the launch of its first Model Farm in Jazan, pushing forth sustainable agricultural practices

Saudi Coffee Company, a wholly owned subsidiary of the Kingdom’s Public Investment Fund established to transform Saudi Arabia’s coffee industry, today announced the setting up of a model coffee farm across one million square meters of farmland in Jazan, home to the world-famous Coffea Arabica.

Through the one-million square meter farm, Saudi Coffee Company aims to grow five million coffee trees by 2030. The farm will establish global standard operating procedures, elevating the quality of Coffea Arabica, Saudi Arabia’s signature coffee type. The farm will also provide a template for the optimum use of water in the region, especially when levels are down during the dry season.

The launch of the model farm is a cornerstone of Saudi Coffee Company’s plans to boost the coffee production capacity from 300 to 2,500 tons annually in 2023 by implementing the highest standards of global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the high-quality coffee beans to the global markets. Over the next ten years, the Saudi Coffee Company intends to invest nearly SAR 1.2 billion in to meet this goal.

The CEO of Saudi Coffee Company Khalid AbuTheeb commented, saying: “We have a strong legacy of coffee cultivation here in Jazan, having produced the famed Coffea Arabica for generations for the domestic market. The time has come for us to broaden our horizons and I hope that the model farm will serve as a benchmark for the coffee community in the southern region, Saudi Arabia, and beyond.”

AbuTheeb further elaborated, “when Saudi Coffee Company was set up in 2021, our primary goal was to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. The model farm is the first step towards the realisation of that vision, helping us lay the foundations for a world-class coffee industry in Saudi Arabia, making Coffea Arabica from Saudi Arabia a major player in the global marketplace.”

The model coffee farm will also be a platform for the region’s coffee producers to upskill their talent, understand the newest sustainable farming practices, and navigate the latest technologies across the planting and harvesting. The farm will create new opportunities for Jazan’s coffee plantation owners and farmers, providing exposure and access to international coffee experts. Furthermore, the farm will promote knowledge sharing on growing and grading methods to help farmers select better quality seeds, refine their farming methods, manage their resources more efficiently, and pilot new techniques to increase quality yield.

The farm will also support sustainable farming practices with Saudi Coffee Company and add an 1,835-square-metre nursery that is projected to boost the seedlings’ yield in Jazan and the wider region.
AbuTheeb concluded saying, “we hope this model farm will inspire our community to adopt global best practices, ground-breaking farming techniques, and a sustainable approach to elevate our product and benefit from global reach.”