Launch of the DaVinci Gourmet Barista Craft Championship 2024

DaVinci Gourmet has announced the launch of the DaVinci Gourmet Barista Craft Championship 2024, targeting baristas from around the world including Asia Pacific, the Middle East, Turkey, Africa, and Latin America.

Under the theme “United Through Coffee,” the competition aims to celebrate cultural diversity and innovation in coffee preparation. The championship comprises three stages:

  1. National Preliminary Round (June – August 2024): Participants submit a detailed recipe, preparation video, and photo of their coffee creation.
  2. National Finals (August – September 2024): Baristas prepare a series of espresso-based drinks, judged on technical preparation, flavor complexity, presentation, and innovation.
  3. Regional Finals (October 23-24, 2024, in Singapore): Finalists demonstrate their skills in practical tests, Latte Art, and a final presentation of their signature beverages.

Valuable Prizes

Winners will receive cash prizes up to $6,000 and a coffee experience trip to South Korea.

The championship seeks to discover new talents and strengthen the global coffee community. The deadline for submissions is August 7, 2024. For more details, visit the official championship website.

We look forward to seeing the innovative creations this exciting competition will bring, offering a unique opportunity for baristas to showcase their skills and creativity in the world of coffee.

Bacha Coffee Unveils its Inaugural Location in Abu Dhabi at The Galleria Mall

The heritage Moroccan brand, founded in 1910, is bringing its exceptional savoir-faire and experience of 100% Arabica to coffee drinkers in Abu Dhabi.

Legendary coffee brand Bacha Coffee, founded in Marrakech in 1910, is on a world tour and has landed in the heart of Abu Dhabi at The Galleria Mall. This iconic destination seamlessly bridges a rich heritage, luxury, and innovation, making it a fitting choice for the debut of Bacha Coffee in Abu Dhabi. Occupying an expanse of over 129 square meters, the latest in the legacy will bring Abu Dhabi a boutique and takeaway concept all within a single captivating space.

A Legacy Juxtaposed Between Past and Future

Step into the Bacha Coffee Boutique and awaken your senses. More than a boutique, an intriguing world of 100% Arabica unfolds, where colorful walls lined with ochre-hued canisters illuminate from floor to ceiling, beckoning you to explore the pleasures of the finest harvests and tantalizing aromas filling the air.

Following the seductive aromas, guests’ senses are awakened to the boutique’s intricate décor and spirited atmosphere. Here, guests may travel through their cups back to the Dar el Bacha palace in Marrakech, where the magical spell of the original Bacha Coffee location was first cast in 1910. White and black checkered marbled floors gleam against beautifully designed wooden-latticework counters, reminiscent of the beautiful flooring and counters of the palace. Beautiful framed photographs capturing images from a bygone era in Morocco adorn the boutique and serve as a reminder of the heritage and legacy of the origins of Bacha Coffee – a time where coffees sourced from all over the world were presented to guests in a vibrant coffee room, enjoyed by the greatest cultural and political elites of the century.

“Bacha Coffee is the product of a rich legacy and a brand that has ripened since 1910, mastering the art of refined living where coffee takes center stage. There is a great complementarity with our Abu Dhabi debut at The Galleria Mall, where guests can embark on a unique experience that seamlessly blends heritage with innovation while igniting their imaginations within a captivating space that transcends time and place,” says Taha Bouqdib, President & CEO of V3 Gourmet. “Enter Bacha Coffee and awaken your senses to a world unlike any other.”

World’s Finest Arabica Beans, Exquisitely Crafted

Guests are invited to explore over 200 varieties of 100% Arabica in the Boutique, each bean hand-selected from Africa, the Arabian Peninsula, Central and South America, the Caribbean, and Asia. Going beyond tradition, Bacha Coffee has masterfully re-imagined Arabica coffees with four different types of coffees: Single Origin (beans originating from a single farm or estate), Fine Blended (a mix of two or more Single Origin beans), Fine Flavoured (using 100% natural oils and extracts to create flavors such as chocolate and strawberries) and Naturally CO2 Decaffeinated coffees (using carbon dioxide and the purest and most state-of-the-art method to decaffeinated coffees). Only the ripest beans are carefully selected and meticulously slow-roasted in small batches by hand, in order to bring out the best aromas of each bean. The Bacha Coffee Boutique is full of the intoxicating aroma of freshly roasted coffee beans, enticing you to begin a journey of discovery, a mesmerizing adventure that goes beyond just taste, beyond coffee, but to another world.

Extend the Bacha Coffee experience to your home with beautifully packaged coffees, accessories, gourmet treats, and hampers. Enjoy Single Origin, Fine Blended, Fine Flavoured, and Naturally CO2 Decaffeinated varieties in whole or ground beans, or the well-favored Coffee Bag Gift Box collection. Each Coffee Bag Gift Box includes 12 individually wrapped, air-tight, single-serve pour-over coffee bags containing 12g of 100% Arabica, each expertly dosed to ensure a perfectly prepared brew. Specially designed to enjoy coffee at home, the office, or on the go, you only need 3 minutes, a coffee mug, and hot water to achieve the perfect pour-over. Savor the Magic Istanbul Coffee with notes of green almonds, or the Milano Morning Coffee with hints of bitter chocolates and sweet notes of melting brioche. Adventurous palates can explore an assortment of flavors with the Explorer Coffee Bag Taster, with a variety of 100% Arabica coffees in 25 single-serve bags or enjoy the rare Grand Moka Matari Coffee from Yemen in the beautiful golden packaging from the Signature Nomad Collection.

Beyond the Boutique, Delectable Takeaway Coffees and Delights Await

Before leaving, guests are encouraged to visit the Takeaway Counter to savor over 200 coffees prepared in Bacha Coffee’s traditional manner, served either hot or iced with vanilla bean-flecked Chantilly cream, a raw sugar stick, or a reusable glass straw. Complete any coffee moment on-the-go with delectable croissants, pastries, or other delights to be savored anytime of the day.

Discover the selection of delectable croissants, from sweet to savory, made fresh daily in-house from the finest ingredients. With ribbons of flavors such as raspberry and pistachio, the croissants have an impeccably fluffy interior and a crisp, flaky exterior, where each bite offers a rich and balanced taste. Those with a sweet palate should try the Raspberry & Cinnamon Croissant, Pistachio Croissant, and the 1910 Coffee & Chocolate Croissant. Those with savory taste buds can try the Comte Cheese Croissant, the Tomato and Wagyu Beef Croissant, Mushroom Croissant, or other delectable options. Let Bacha’s coffee lead the conversation while exquisite delights beckon you back for more.

The Perfect Gift for Any Occasion

Bacha Coffee’s elegantly packaged and masterfully crafted coffees are perfect for the gift-giving occasion. From sourcing rare harvests to the design of the beautifully packed coffees, every small detail of a Bacha Coffee is considered and immaculate. Bacha Coffee’s boutique gifting services make gifting a seamless and personalized experience, where expertly trained Coffee Masters can assist with curating and gift-wrapping impressive hampers, bespoke or otherwise, featuring coffees, accessories, and gourmet selections like biscuits, caramels, and chocolate-covered coffee beans. Make the gift truly personal with Bacha Coffee’s beautifully designed gift cards, leaving a lasting impression long after the festivities have ended.

Experience a legendary Bacha Coffee moment at The Galleria Mall. A complete press kit with visuals may be accessed here. All credits for images belong to Bacha Coffee. No royalties are payable if Bacha Coffee is stated as the source. Additional images are available on request.

About Bacha Coffee

Bacha Coffee was founded in Marrakech, Morocco in 1910 in the spectacular Dar el Bacha palace, where the greatest cultural and political minds of the century gathered over glittering pots of freshly brewed Arabica coffee. The original Marrakech location reopened in 2019 and launched its first international outpost in Singapore in the same year. With unique and exclusive Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts, Bacha Coffee has since expanded exponentially across Asia, the Middle East, and Europe. Today, Bacha Coffee serves customers in over 40 countries, including online at BachaCoffee.com. Renowned for its legendary 100% Arabica coffees, gifts, and coffee accessories, the Bacha Coffee concept also incorporates international distribution and wholesale to professionals. Bacha Coffee is a V3 Gourmet brand.

Durban Hosts Creative Coffee Week with Global Experts Highlighting Yemeni Coffee

Renowned figures in the specialty coffee industry are set to converge in Durban for the annual Creative Coffee Week (CCW), an event dedicated to exploring global trends in the beloved beverage. Sponsored by FNB, the event will take place from July 24 to 26 at FNB’s Acacia House on uMhlanga Ridge.

Leading Figures in Coffee Industry

One of the standout participants is Patrik Rolf from April Coffee in Denmark. Rolf, a four-time world finalist as a coffee roaster and barista, is also a renowned influencer in the coffee world. This will be Rolf’s first visit to South Africa, where he will share his extensive knowledge with industry professionals, including roasters, baristas, and coffee business owners.

April Brewers Cup

A major highlight of this year’s event is the April Brewers Cup, marking its debut in South Africa. The competition will feature top baristas from across the country, including two former South African Barista champions and two Cup Tasters champions, ensuring a fiercely contested event.

Expert Insights

Andrew Nicholson, a leading authority on Yemeni coffee, will also be in attendance. Nicholson, who hails from Windrose Coffee in Oman, has over 20 years of experience working with highly sought-after Yemeni coffee. As a Coffee Q-Grader and international coffee judge, Nicholson will provide valuable insights into the Middle Eastern coffee landscape.

Miranda Caldwell, known as the Coffee MBA, will share her expertise on the business side of coffee. With two decades of experience in roles ranging from COO to green buyer, sales leader, product marketing manager, educator, barista, and café manager, Caldwell’s session is expected to offer crucial knowledge for coffee business owners.

Event Details

The Creative Coffee Week, held every July in Durban since 2018, aims to bring together top minds in the coffee industry to share knowledge, compete, and explore the latest trends in specialty coffee. The event will be held at FNB’s Acacia House on uMhlanga Ridge from July 24 to 26, promising an exciting and informative experience for all attendees.

This gathering is set to be a significant event for coffee enthusiasts and professionals, providing a platform for networking, learning, and celebrating the art and science of coffee.

The Future of the Coffee Industry: Comprehensive Analysis and Forecasts Post-2025

In the enchanting world of coffee, where tradition intertwines with innovation, this industry is undergoing significant transformations that shape its future. In a recent statement, Giuseppe Lavazza, Chairman of Lavazza, revealed that coffee prices are set to remain “very high” and unlikely to drop until mid-2025 due to intense pressure on supply chains. He admitted being wrong in his previous prediction that prices would begin to fall this year.

Increase in Coffee Prices

Giuseppe Lavazza highlighted a significant spike in coffee prices, reaching $4,300 (£3,356) per tonne. This rise is driven by worsening harvest conditions in Brazil, Vietnam, and Colombia, alongside shipping disruptions caused by the Middle East conflict. For UK consumers, the cost of a 1kg bag of beans has increased by 15% in a year, with an expected further rise of 20% to 25% over the coming year. Lavazza stated that there is no reason to expect a decrease in coffee prices in the near future.

Climate Change and Its Impact on Production

Climate change poses a real threat to the coffee industry. Droughts and floods lead to reduced production in many producing countries. In Brazil, the world’s largest coffee producer, droughts have resulted in a 14% decrease in production. In Colombia, floods have caused a 12% reduction in output. Meanwhile, in Vietnam, production has stabilized, but logistical costs have risen by 18%.

In 2024, the impact of climate change on coffee production remained significant, with an increase in the frequency of extreme weather events in major coffee-growing areas and the spread of pests and diseases to new regions. Consequently, research efforts have accelerated to develop coffee varieties more resistant to heat and drought.

Global Production Statistics

According to the latest estimates from the International Coffee Organization (ICO), global coffee production in the 2023/2024 season is expected to reach around 174 million bags, a slight decrease from the previous year due to weather conditions in some key producing areas. The top coffee-producing countries in 2024 are:

  1. Brazil: 58 million bags
  2. Vietnam: 31 million bags
  3. Colombia: 13 million bags
  4. Indonesia: 11.5 million bags
  5. Ethiopia: 8.5 million bags

Global Coffee Consumption

Global coffee consumption in 2024 is estimated at around 178 million bags, a 2% increase from the previous year, driven by growth in emerging markets and increased demand for specialty coffee. Individual coffee consumption varies significantly between countries, with Luxembourg, Finland, and Norway having the highest per capita consumption rates, at 11.1 kg, 10.8 kg, and 9.9 kg per year, respectively.

Export and Import

Preliminary estimates for 2024 indicate that global coffee exports will reach around 132 million bags. The top exporters are:

  1. Brazil: 35% of the market share
  2. Vietnam: 18%
  3. Colombia: 9%
  4. Indonesia: 6%
  5. Honduras: 4%

On the other hand, the top coffee importers are:

  1. European Union: 40% of the market share
  2. United States: 23%
  3. Japan: 7%
  4. Canada: 3%
  5. Russia: 3%

Supply Chains and Modern Technologies

In 2024, coffee supply chains saw significant developments, including increased use of digital technology to improve transparency and product traceability, growth in the adoption of sustainable and organic farming practices, and improvements in transport and storage efficiency to reduce carbon footprints. Precision agriculture and blockchain technologies offer innovative solutions for enhancing production and increasing transparency in the supply chain. Using drones and artificial intelligence helps improve resource management and early disease detection, aiding farmers in boosting productivity and reducing waste.

Modern Trends in 2024

  1. Booming market for cold coffee and ready-to-drink beverages.
  2. Increased demand for single-origin and specialty coffee.
  3. Growth in the use of artificial intelligence to improve coffee quality and farm management.
  4. Expansion of sustainability and fair trade initiatives.

Future Challenges

  1. Addressing the impact of climate change on coffee production.
  2. Improving farmers’ incomes and ensuring supply chain sustainability.
  3. Adapting to changes in coffee consumption patterns post-COVID-19.
  4. Developing innovative solutions for eco-friendly packaging.

Future Outlook and Conclusions

Despite the significant challenges facing the coffee industry, there are promising opportunities for growth and innovation. The upcoming phase requires adopting new technologies, enhancing sustainability practices, and adapting to climatic and economic changes. Investing in technology and improving transparency are key to future success.

Recommendations for the Sector

  1. Invest in Technology: Enhance the use of modern technologies in agriculture and production to improve efficiency and increase productivity.
  2. Promote Sustainability: Adopt sustainable agricultural practices and provide support to farmers to ensure eco-friendly coffee production.
  3. Improve Transparency: Use blockchain technology to enhance trust and transparency in the supply chain, increasing consumer confidence and strengthening companies’ market positions.

Comprehensive Overview

Despite the significant challenges, the coffee industry holds opportunities for growth and innovation through the adoption of new technologies and the promotion of sustainability. The future demands a comprehensive vision and collaboration between producers, exporters, and consumers to ensure the sustainability of this vital industry.

World AeroPress Championship 2024: An Event You Can’t Miss!

Exciting news for coffee enthusiasts around the world! The highly anticipated World AeroPress Championship (WAC) is set to take place in Lisbon from September 19-21, 2024. Hosted at the vibrant Suspenso Lisboa, this event promises to be a spectacular gathering of the global coffee community.

Over the next months, more than 5,000 competitors from over sixty countries will showcase their skills in regional and national competitions. By September, the top brewers from each country will converge in Lisbon to vie for the prestigious title of 2024 World AeroPress Champion.

Event Details:

  • Dates: September 19-21, 2024
  • Venue: Suspenso Lisboa
  • Address: R. de Santiago 19, 1100-001 Lisboa, Portugal

Schedule:

  • September 20: 17:00 – 21:00
  • September 21: 11:00 – 17:00

Tickets:

  • Early Bird Tickets: €15 (available until July 31)
  • Regular Tickets: €20

Highlights:

  • Witness the world’s best coffee brewers in action
  • Enjoy coffee from Europe’s top roasters
  • Meet legends of the coffee industry
  • Experience a lively atmosphere with food, drinks, and music

The WAC is known for its fast-paced, friendly competition, making it a must-attend event for coffee aficionados and casual coffee lovers alike. Whether you’re a seasoned coffee expert or just beginning your journey into the world of specialty coffee, the WAC offers an engaging and educational experience.

Early bird tickets are now available for only €15. Don’t miss your chance to attend this premier coffee event—grab your tickets before prices increase! For more details and to purchase tickets, visit @aero.press.

Why Attend the WAC 2024?

  • Global Competition: See top national champions compete for the world title.
  • Networking: Connect with fellow coffee enthusiasts and industry professionals.
  • Learning Opportunity: Gain insights from expert brewers and roasters.
  • Fun and Festive: Enjoy a vibrant atmosphere with plenty of entertainment.

How to Get Involved:

  • Visit @aero.press for information on regional and national events.
  • Purchase your early bird tickets and secure your spot at the WAC.
  • Follow @aero.press on Instagram for the latest updates and event news.

Celebrate Coffee Culture in Lisbon

The World AeroPress Championship is more than just a competition; it’s a celebration of coffee culture. Head to Lisbon for an unforgettable weekend of coffee, camaraderie, and competition. Whether you’re cheering from the sidelines or participating in the brew-off, the WAC 2024 is an event you won’t want to miss.

Save the Dates:

  • September 19-21, 2024
  • Suspenso Lisboa, R. de Santiago 19, 1100-001 Lisboa, Portugal

Hurry to get your early bird tickets and more event details on the official website before they’re gone.

Andree Rios Wins UAE’s Fastest Barista Competition

The Victoria Arduino Experience Lab in Dubai was abuzz with excitement as the first edition of the UAE’s Fastest Barista Competition came to a thrilling conclusion. Andree Rios from ROR Coffee Solutions claimed the title, outperforming 23 other top baristas from across the nation in a high-stakes showdown.

This inaugural event saw baristas judged on speed, quality, and technique, with each participant having just 10 minutes to brew their best coffee. The judges scored them on their efficiency and the quality of their output, setting the stage for a fierce battle for the prestigious title.

Winners of the Competition

  • Andre Rios
  • Cherryl Guadalquiver
  • Milos Brankovan
  • Daisy Gabisan
  • Lyndon Recera

Support and Contributions

The competition’s success was made possible through the support of several key sponsors and contributors:

  • Victoria Arduino Middle East Team: Antonio Orria & Federico Ortile hosted the event in their impressive Experience Lab and provided substantial support.
  • Monin Arabia: Supported the event with cash prizes and their new flavors and syrups.
  • Alpro: Contributed cash prizes and provided excellent non-dairy milk options.
  • Puq Coffee: Offered Q2 tampers, cash prizes, and their Ambassador as the Emcee.

Esteemed Judges

The judges added significant value and quality to the competition:

  • Daniel Snowden (Head Judge)
  • Cleia Junqueira (Sensory Judge)
  • Hootan Salemi (Sensory Judge)
  • Dragoslav Dzudovic (Head Technical Judge)
  • Estella Zuleta Carmona (Technical Judge)
  • Mohamed AlAmeeri (Technical Judge)
  • Samson Kibunja (Technical Judge)

Special Mentions

The event was brought to life by the energy and dedication of volunteers and competitors. Special thanks to Kiah Parangue for behind-the-scenes efforts and Rasam Adabi for his role as the Emcee.

ROR Coffee Solutions praised Andree for his outstanding performance: “Your incredible speed and skill have earned you this prestigious honor. We’re proud to celebrate your achievement and look forward to your continued excellence in the world of specialty coffee. Well done.”

Venue and Atmosphere

The Victoria Arduino Experience Lab proved to be the perfect venue, offering a dynamic space for the baristas to demonstrate their prowess. The competition was charged with energy and excitement, captivating attendees as each barista strived to impress the judges and clinch the top prize.

Conclusion

This event not only highlighted the competitive spirit and expertise of UAE’s coffee professionals but also celebrated their dedication and hard work. The UAE’s Fastest Barista Competition is a testament to the vibrant specialty coffee culture in the region, promoting excellence and innovation among its community.

For a full list of contributors and participants, please refer to the comments section on the event’s social media post.

Seven Saudi Cities Host the Finals of the Saudi Aeropress Championship 2024 Today

The final rounds of the Saudi Arabia Aeropress Championship 2024 take place today, in seven Saudi cities in preparation for the finals scheduled for July 27 in Riyadh. This championship is part of the annual international competition that focuses solely on the taste of coffee, away from any other standards or rituals.

This year’s promotional poster highlights the Saudi Green Initiative, which aims to plant 10 billion trees across the kingdom.

The champion of Saudi Arabia will be supported to participate in the World Aeropress Championship 2024, which will be held on September 19 in Lisbon, Portugal.

The local qualifiers are being held today in seven Saudi cities:

  • Jeddah: Kiffa Roaster
  • Riyadh: Roasting House
  • Al Khobar: Andes Roasters
  • Jubail: Latte Works
  • Al Madinah: Kiffa Roaster
  • Abha: Camel Step
  • Buraidah: Piccolo

The finals will take place on July 27 at the Roasting House Training Center in Riyadh, with the competition coffee provided by Piccolo Roaster.

The Saudi Aeropress Championship 2024 is supported by a number of renowned roasters and cafes in the kingdom, including:

  • Bunah Cafe
  • Saudi Coffee Company
  • Kiffa Roaster
  • Cafe World
  • Roasting House
  • Camel Step
  • Piccolo
  • Oro Roaster
  • Abla Roastery
  • Slope Roastery
  • Latte Works
  • Andes Roasters
  • Soil Roastery
  • Eighth Day Roastery
  • Admi Roastery
  • Mahlkonig Grinders
  • C&B Roastery and Cafe
  • Wesulalat Coffee

According to the championship regulations, the winner will have the opportunity to represent the kingdom in the World Aeropress Championship 2024 in Lisbon, with full coverage of participation costs and support for accompanying staff, in addition to other prizes for the top three positions.

The International Coffee Organization Announces Search for a Professional Officer in Sustainability and Partnerships

The International Coffee Organization (ICO) is pleased to announce the opening for the position of Junior Professional Officer (JPO) in Sustainability and Partnerships. This role, stationed in London, offers a unique opportunity to contribute to the global coffee sector, focusing particularly on African coffee-producing countries.

About the International Coffee Organization

The ICO, established in 1963 under the United Nations, is the premier intergovernmental organization for coffee, representing 94% of world coffee production and 64% of consumption. The organization’s mission is to strengthen the global coffee sector, promoting sustainable expansion for the benefit of all stakeholders. By facilitating dialogue among governments, the private sector, and civil society, the ICO tackles sector challenges through international cooperation and nurtures opportunities for sustainable development.

Role and Responsibilities

The JPO will operate within the ICO’s Operations Division, specifically under the Sustainability and Partnerships function. Key responsibilities include:

  1. Conducting field and desk research on the sustainability of agri-businesses and the coffee global value chain (C-GVC), focusing on social sustainability and the living income of coffee farmers.
  2. Monitoring and evaluating ICO partnerships with international organizations, academia, NGOs, and the private sector.
  3. Coordinating the Coffee Public-Private Task Force (CPPTF) and assisting in the organization of its meetings and technical workstreams.
  4. Preparing technical and financial reports related to ICO and CPPTF operations.

Qualifications

Candidates should possess a university degree in social, agricultural, economic, or environmental sciences, with at least two years of relevant professional experience. Proficiency in English is essential, and knowledge of Spanish, Portuguese, or French is an asset. The ideal candidate will have a solid understanding of ESG practices and experience in public-private partnerships.

Training and Development

The ICO provides a comprehensive training program, tailored to the candidate’s needs and interests. The JPO will gain in-depth knowledge of the ICO’s mandate, operations, and the broader coffee sector, enhancing their skills in sustainability, partnerships, economics, and development projects.

Application Process

Interested candidates are encouraged to apply for this two-year fixed-term position, with the possibility of extension. This role offers a significant opportunity to contribute to the sustainable development of the global coffee sector and support the livelihoods of smallholder coffee farmers.

For more information and to apply, please visit the ICO’s official website.

Contact: International Coffee Organization Email: [email protected] Website: www.ico.org

Tim Hortons Reaches New Milestone with 300 Stores in the Middle East

Today marked a significant milestone for the iconic Canadian coffee chain Tim Hortons in the Middle East with the opening of its 300th cafe in the region. Celebrations took place at Tim Hortons’ stylish Roshn Front location in Riyadh, attended by His Excellency the Canadian Ambassador to Saudi Arabia, Mr. Jean-Philippe Linteau, the Chairman of Apparel Group and AG Café International, Mr. Nilesh Ved, and the CEO of Tim Hortons’ Master Franchisee in the Middle East, Mr. Hesham Almekkawi, among other distinguished guests.

Rapidly expanding in the region, Tim Hortons Middle East, represented by its master franchisee AG Café International—a joint venture owned by Apparel Group, a leading global fashion and lifestyle retail conglomerate, and Gateway Partners, an emerging markets alternative investment firm—has been aggressively widening its presence in the Gulf Cooperation Council (GCC) in recent years.

The first Tim Hortons Middle East “Café & Bake shop” opened in Dubai in 2011. Since then, AG Café International has opened another 299 cafés across Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, and Oman. “During the last decade, Tim Hortons Middle East has found countless opportunities in the region to grow and thrive,” stated Chairman Nilesh Ved. “Besides being loved by many guests here, the Middle East boasts an attractive investment environment, offering state-of-the-art infrastructure and many business incentives that encourage us to move forward with our expansion plans in the region. We have also expanded our footprint into India, where we already have over 35 cafés.”

Since its establishment, Tim Hortons Middle East has captured the hearts and taste buds of guests by demonstrating unwavering commitment to delivering premium quality and ensuring a consistently enjoyable customer experience. The coffee shop chain is known for its freshly brewed coffee made with 100% premium Arabica beans, as well as its wide variety of freshly baked goods, donuts, Timbits®, and sandwiches.

The CEO of Tim Hortons’ Master Franchisee in the Middle East, Mr. Hesham Almekkawi, added, “By taking advantage of the brand’s popularity, our strategic development will ensure that Tim Hortons’ iconic coffee is accessible to customers across the Middle East,” highlighting that at the heart of the brand’s expansion plans lies a real passion to connect with local communities and foster connections between customers. “Not only do we strive to become everyone’s café of choice, but we also love being part of every neighborhood, presenting ourselves as a real community’s coffee that makes people of all walks of life feel included and welcome,” said Almekkawi.

Almekkawi concluded, “We enjoy offering customers comfort, refreshments, and a relaxing environment. With the opening of our 300th branch, we reaffirm this mission once again, empowering people and bringing them together over a good cup of coffee, a hearty meal, and exciting conversations.”

In addition to the heartwarming coffee and irresistible bites, Tim Hortons lovers in the Middle East enjoy the coffee shop’s warm and welcoming environment and cozy ambiance. This friendly mood, evident in every detail—from the comfort of the seats to the adequate light levels and beyond—provides visitors with experiential moments, reflecting the brand’s continuous quest to achieve customer happiness.

Proud of Tim Hortons’ success, His Excellency the Canadian Ambassador to Saudi Arabia, Mr. Jean-Philippe Linteau, commented on the achievement, saying, “Tim Hortons is an iconic Canadian brand, symbolized by the maple leaf, and seeing it thrive in Saudi Arabia and the wider GCC makes me very proud. The opening of the 300th store in the Kingdom reflects the strong economic ties and mutual appreciation between our countries. The brand’s popularity here also highlights the quality of Canadian food and beverages and the meaningful connections many Saudis have with Canada.”

It is noteworthy that Tim Hortons Middle East lends innovation, design, and creativity a key role in its growth strategy. It has been rewarded for this approach two years in a row, securing Superbrands status in the UAE and being recognized by RetailME with multiple awards across diverse categories covering campaigns and concepts executed across the GCC.

The World Coffee Roasting Championship: A Comprehensive Guide for Competitors

The annual World Coffee Championships bring together some of the biggest names in the coffee industry, and in recent years, the World Coffee Roasting Championship has become a standout event in the specialty coffee scene.

In 2024, the prestigious competition took place at World of Coffee Copenhagen in Denmark, where over 20 competitors battled for the coveted title of World Champion. This event aims to spotlight the most skilled professional roasters worldwide, evaluating them on green coffee grading, sample roasting, sensory analysis, production planning, and blending abilities.

To win, competitors must refine their theoretical and practical expertise to the highest level.

Inside the World Coffee Roasting Championship

The World Coffee Roasting Championship is a three-stage event where national roasting champions compete for global recognition. Certified judges assess roasters on their ability to evaluate green coffee quality, develop roast profiles that highlight the coffee’s sensory attributes, and achieve the best cup quality.

Eduardo Choza, Director of Coffee at Mayorga Coffee and the 2024 US Coffee Roasting Champion, describes the event as “the pinnacle of coffee roasting competitions. As a roaster, it’s a huge honor to take part.”

Competitors receive five different coffees: one to sample roast, one single origin, and three for blending. All are arabica beans sourced from various origins, processed in different ways.

The competition unfolds in three stages:

  1. First Round: Competitors practice and evaluate their green coffee, conduct a sample roast, participate in an open cupping session, and develop a roast plan.
  2. Second Round: Production roasting.
  3. Third Round: Evaluating and scoring production roasts according to each competitor’s roast plan.

Since its inception in Nice, France, in 2013, the championship has grown in popularity. Initially featuring ten competitors from Asia and Europe, this year’s event in Copenhagen saw participants from 20 countries across five continents, including five coffee-producing nations.

Following a Competitor’s Journey

Success in the World Coffee Roasting Championship requires extensive preparation and training. Eduardo, the 2024 US Coffee Roasting Champion, trained by familiarizing himself with sponsor equipment, such as the Link sample roaster and the Stronghold S9X.

“Solid sensory knowledge is crucial,” Eduardo explains. “You need to know how to cup and roast coffee on various machines to adjust a wide range of variables. Even if you’re unfamiliar with a specific machine, having the knowledge and skill will help you succeed in the competition. Understanding green grading is also essential – knowing how bean density, origin, and processing method impact your roast plan.”

Challenges in Coffee Competitions

One major criticism of coffee competitions is their lack of inclusivity, diversity, and accessibility. Competing demands significant time and financial investment, often limiting participation to professionals from high-income countries.

“Competing requires substantial resources,” Eduardo says. “Financial investment and time commitment are crucial. The inability to afford these resources can restrict access and prevent many talented individuals from participating. I would love to see more Latin American nations take part.”

Additionally, there is limited information available about roasting competitions compared to other WCC events. Prospective participants can read the rules and regulations, but hands-on expertise is vital for success.

“One of the biggest challenges I faced was getting to know the machines and the learning curve that came with that,” Eduardo shares. “The US Roasting Championship took place in April, leaving me with just two months to prepare.”

Tips and Advice from a Roasting Champion

Practice is key in specialty coffee competitions. Eduardo encourages continuous development and testing of skills. “Compete to improve roasting quality in the wider industry, enhance the competitions, and represent a more diverse range of people on stage.”

Understanding the motivation behind competing is also essential. Whether it’s to enhance skills, advance specialty coffee, or represent a company and cultural heritage, it’s a significant part of the journey.

“For me, it’s to represent Mayorga Coffee and the human element of coffee with all the hard work we do at origin and the producers we have close relationships with,” Eduardo explains. “I’m proud to represent not only the United States but also my Mexican heritage and Latino culture.”

Finding Support and Encouragement

For newcomers, the idea of competing can be daunting, but Eduardo emphasizes the importance of taking the leap. “Even if you think you don’t know enough, it will push you to become better and grow your community. It will open opportunities you didn’t know were possible.”

Financial resources can be a barrier, but support is available from companies and organizations, depending on geographical location. “There are coffee bodies that can help alleviate financial restrictions,” Eduardo notes.

Participating in the World Coffee Roasting Championship is an incredible opportunity to refine your craft and showcase your skills. While it requires thorough preparation and training, it also offers the chance to represent yourself, your company, or your country, and elevate the specialty coffee community on a global stage.

EGSH Café Stirs Excitement at the UAE Government Services Center

In the heart of the “Art of Living” Mall, a new café named EGSH has opened. It is distinguished by its simple and elegant design and relies on the magnificent Arimede machine. This café does not just serve coffee; it promotes coffee culture within the UAE Government Services Center.

Last week, EGSH Café organized a unique event to introduce itself to the local coffee community and present its offerings to this evolving community. The event attracted leaders of the coffee industry in Dubai, famous baristas, well-known café owners, and representatives from Italian brands specializing in coffee machines and equipment. This event celebrated the arrival of this high-quality Russian brand to Dubai and the UAE, highlighting the growing support for innovative solutions in the coffee world in the region.

Emirati writer and journalist Hessa Al Mansouri, who attended the event, said, “The lemonade amazed me. I did not expect a place specializing in coffee to offer such high-quality and delicious caffeine-free drinks. The Yemeni coffee served by the café is fantastic. I’m excited to return to try the pastries and other types of coffee, especially the espresso.”

Journalist and content creator Salwa Al-Dhaibani added, “The opening of their new branch in Dubai made me very happy. They have excellent choices in coffee types and their unique preparation methods. What pleased me most is the type of Yemeni coffee they have, which is not available anywhere else.”

Famous coffee expert Mr. Naveed said, “Each café has its unique goal, and EGSH Café’s goal is to support the UAE Government Services Center and provide a distinguished experience for visitors. With the opening of the first location in the Art of Living Mall, there are plans to open more branches across the region. During last week’s opening event, the coffee community experienced what this aesthetically pleasing and simple café offers. The café is distinguished by the magnificent Arimede machine and an exciting range of specialty coffees roasted by Three Coffee, in addition to a selection of flaky pastries. And we must not forget the excellent lemonade, perfect for the summer season.”

Expanding Horizons, Expanding its horizons, the EGSH coffee shop is part of the same restaurant group gt. , as GT Coffee, a well-known brand of Galaktion and Elina Tabidze, based in Russia.

Under the supervision of Victoria Rovinskaya, a certified trainer from the Specialty Coffee Association, the café is preparing to expand across the UAE. Rovinskaya, known for her extensive expertise and skills in the coffee sector, adds great value to this ambitious project.

More Than Just Coffee, while EGSH Café prides itself on its coffee and artistic pastries, it also offers a unique range of lemonades suitable for the summer season in the UAE. There are plans to open more branches within the EGSH network, although the exact number of new cafés has not been disclosed.

With plans to expand through government service centers in the UAE, EGSH Café is set to become a prominent player in the region’s coffee scene, promising quality, innovation, and community engagement every step of the way.

EGSH Café is located on the third floor of the “Art of Living” Mall and supports the UAE Government Services Center, which provides all essential government services in one place, along with luxurious, stress-free concierge services. The “Art of Living” Mall is the first and largest home furnishing mall in the Middle East and North Africa, offering a luxurious and comprehensive destination for decorating luxury homes.

Victoria Arduino Experience Lab to Host “UAE’s Fastest Barista” Competition on July 19

The UAE’s Fastest Barista competition will take place on July 19 at the Victoria Arduino Experience Lab in Dubai. This exciting event will feature 24 of the best baristas in the country, all competing for the title of UAE’s Fastest Barista.

In this competition, baristas will be judged on their speed, quality, and technique. Each participant will have just 10 minutes to make their best coffee, and the judges will score them on how well they do.

The Victoria Arduino Experience Lab is the perfect venue for this event, offering a great space for baristas to show off their skills. The competition promises to be full of energy and excitement as the baristas try to impress the judges and win the top prize.

This event is a great way to celebrate the talent and hard work of the UAE’s coffee professionals. Be sure to follow along for updates and find out who will be crowned the UAE’s Fastest Barista on July 19.