How Frederick Adam Rubin Became the UAE’s Best Barista

Dubai – Ali Alzakary

In a competition defined by precision, creativity, and relentless discipline, Frederick Adam Rubin emerged at the top of the UAE National Barista Championship 2026, earning the title of Best Barista in the United Arab Emirates during World of Coffee Dubai. Representing Benchmark Coffee, Rubin’s win reflects not only technical mastery but also a deeply considered philosophy around balance, control, and preparation—one shaped by countless hours of practice and a clear vision on stage.

From his approach to “momentum” in competition routines to deliberate coffee selection from Panama and Colombia and an analytical method for controlling milk texture and concentration, Rubin’s journey offers a rare look into the mindset of a champion at the highest level of specialty coffee. In this interview, he speaks candidly about mixed emotions, team effort, the creative principles behind signature beverages, and the practical realities of training while working full-time.

Read on to explore Frederick Adam Rubin’s thoughts, techniques, and philosophy behind his championship-winning performance.

  • How did you feel when you were crowned Best Barista in the UAE?

I couldn’t process it properly at first. It was a mix of emotions—overwhelming, honestly—but also a very proud moment. It was a big personal achievement and just as much a team achievement.

  • What was the central idea or philosophy behind your competition routine?

I believe everything is about balance. I tried to visualize that through the idea of “momentum”—everything being in motion. Every process requires control in order to achieve balance.

  • What do you think played the biggest role in your performance on stage?

It mainly comes down to the hours of practice we put in. I strongly believe that what we do in practice is exactly what shows up on stage.

  • Can you tell us about the coffees you selected for the competition?

For the espresso course, I chose a Panama Finca Los Cenizos Geisha Natural. I selected it for its terroir-driven characteristics—it has a very honest Geisha profile, with lots of floral and citrus notes that made me fall in love with it.

For the milk-based beverages, I used a coffee from Aroma Nativo in Colombia. A friend of mine, Luis, brought us a beautiful Ají variety that works extremely well with milk.

  • What is your core principle when creating a signature beverage?

We have a core principle when creating signature beverages: either we transform the espresso experience, or we elevate and intensify it. In my routine, I decided to intensify the coffee’s profile.

  • You spoke about controlling “momentum” in milk. Can you explain that approach?

My concept for controlling momentum in milk was to create a clear reference point. I did this by measuring the Brix level of the milk, using it as a guide to understand how much milk concentration is needed for different coffee intensities.

I believe that coffees with higher fermentation work better with more concentrated milk, while coffees with lower fermentation honestly work very well with lighter or regular milk.

  • How did you manage training alongside your daily work?

I work daily and continue practicing consistently. Time management is obviously very important, but I’m grateful that the company provided both the time and the space needed for practice.

Frederick Adam Rubin Crowned Best Barista in the UAE 2026

Dubai – Qahwa World

Frederick Adam Rubin from Benchmark Coffee has been named the Best Barista in the United Arab Emirates, following a highly competitive national championship held as part of World of Coffee Dubai 2026. The fifth edition of the exhibition concluded yesterday at the Dubai World Trade Centre, attracting more than 20,000 visitors from over 80 countries.

Rubin’s victory came after a rigorous evaluation process assessing espresso preparation, milk-based beverages, and signature drinks. Nooran Albannay of Coffee Architecture secured second place, while Serkan Sagsoz of Julith Coffee claimed third place.

The UAE National Barista Championship is part of a series of competitions held during the exhibition, which also included the UAE Latte Art Championship, the UAE Roasting Championship, and the international Cezve/Ibrik World Championship. These competitions recognize technical excellence, creativity, and consistency in specialty coffee preparation.

World of Coffee Dubai 2026 also celebrated innovation and design through awards such as Best New Product, won by Sage, and the Coffee Design Award, won by Coffee Market Innovations. In addition, the event hosted three live coffee auctions, setting new price benchmarks and showcasing the diversity of coffee origins available on the global market.

Adam Rubin’s achievement highlights the growing talent within the UAE’s specialty coffee sector and underscores Dubai’s position as a hub for professional excellence, innovation, and trade in the global coffee industry.