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Siobhan Rocks Takes the Helm: Exciting Developments Unveiled for Melbourne International Coffee Expo

Posted on by Qahwa World

Siobhan Rocks has been appointed as the General Manager of the Melbourne International Coffee Expo (MICE), according to an announcement by Prime Creative Media. With a background as an accomplished events executive, Siobhan brings a wealth of experience from her senior roles at Diversified Communications, where she successfully managed events such as Fine Food Australia, Foodpro, Naturally Good, and FoodTech.

Expressing her enthusiasm for the new role, Ms. Rocks conveyed her admiration for Prime Creative Media’s work in developing MICE into a prominent global event within the coffee industry. She looks forward to contributing to the growth of the events team and supporting the redevelopment initiatives for MICE.

Under the guidance of MICE Show Director Lauren Chartres, Prime Creative Media has been actively redeveloping MICE to align with industry needs. One of the notable additions is the introduction of Café Owner Education Sessions, generating considerable interest with record ticket pre-sales. Over 50% of ticket purchasers are identified as café owners, reflecting a positive response from the industry.

Building on the success of the previous year, which saw the launch of Australia’s Richest Barista Competition, MICE awarded a substantial $40,000 cash prize pool to three Australian baristas. The winner, Rawirat Techasitthanet (Jibbi Little), expressed her pride and outlined plans to utilize the winnings to open her own coffee shop in Sydney. The competition, which featured a fusion of skills from various coffee competitions, garnered attention on both national and global stages.

Ms. Rocks and the MICE team are committed to furthering their engagement with the industry, with plans to invest additional resources and support for coffee professionals nationwide. The focus remains on creating opportunities for growth, both for individuals and the coffee industry as a whole.

Siobhan Rocks emphasized the uniqueness of MICE in its specific focus on café owners, highlighting it as an unparalleled platform in the Australian event landscape. She envisions building on this foundation to provide exceptional opportunities for the growth of individuals, organizations, and industries within the coffee sector.

Prime Creative Media CEO John Murphy expressed confidence in Siobhan Rocks’s leadership, anticipating that under her guidance, MICE will reach new heights in the future. He emphasized Ms. Rocks’s expertise and leadership as instrumental in taking MICE to the next level within the events industry.

Australia’s Richest Barista Competition Returns at MICE2024 with a $40,000 Prize Pool

Posted on by Qahwa World

In an eagerly awaited event for coffee enthusiasts, MICE2024 (

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) is set to host the prestigious Australia’s Richest Barista competition. With a whopping prize pool of $40,000, the competition aims to showcase the exceptional talent of baristas to both the public and the broader coffee industry.

The Richest Barista competition will unfold over three action-packed days during MICE2024. Contestants will engage in a knock-out style format across three rounds, each presenting unique challenges to test their skills and creativity.

Round One: BARISTA Battle In the initial round, baristas will compete by pouring a total of eight drinks in just 12 minutes. This includes two milk beverages, two alternative milk beverages, two mocktails, and two signature beverages. Precision, speed, and creativity will be key factors as competitors strive to impress judges and advance to the next stage.

Round Two: LATTE ART Showdown The second round focuses on the artistry of coffee-making. Contestants will participate in a latte art competition, tasked with pouring six drinks in 10 minutes. This includes two traditional lattes, two free pour lattes, and two designer lattes, showcasing their finesse in creating visually stunning coffee masterpieces.

Round Three: CUP TASTING Challenge The final round introduces a cup tasting competition, where participants must identify the odd one out among the beverages presented. This round adds a unique twist to the competition, requiring a refined palate and a keen sense of taste.

For those in the coffee industry looking to play a pivotal role, the opportunity to become a judge is open. Industry experts are encouraged to fill out the form, and the organizing team will be in touch shortly.

To catch the coffee extravaganza at its best, attendees are urged to take advantage of the early bird rate, which concludes on Friday, January 31. Secure your tickets today to witness the battle for the title of Australia’s Richest Barista.

Sponsorship Opportunities: Elevate Your Brand Limited sponsorship opportunities are available for the Richest Barista competition, offering a prime platform to showcase brands to the global coffee industry and coffee aficionados. Companies keen on maximizing their visibility should complete the form to express interest, ensuring they don’t miss the chance to be part of the most thrilling barista competition of the year.

As MICE2024 gears up for this caffeine-fueled spectacle, the coffee community eagerly anticipates discovering who will emerge as the 2024 Australia’s Richest Barista.